The One Club for Creativity, the world’s foremost non-profit organisation recognising creative excellence in advertising and design, has announced a partnership with Spotify to serve as exclusive sponsor of the club’s 2019 Portfolio Night All-Stars program and provide a client brief for the 2020 global Young Ones Student Awards.
Long recognised as the world’s largest advertising portfolio review program, Portfolio Night is a fast-paced evening of advice, networking and recruitment that takes place in dozens of cities across the globe on the same date to help the next generation of creative talent to enter the industry.
A highlight of this one-of-a-kind program is Portfolio Night All-Stars, where industry professionals from each city host select the single most outstanding young creative in their market with the best portfolio. These talented All-Stars will be flown to New York, courtesy of The One Club, and spend August 12-16 working on a creative brief from Spotify. During the week, the All-Stars will meet with Spotify creative teams for mentoring and feedback on their creative ideas, and present their work to representatives from the brand on the final day. Australia’s Portfolio Night, courtesy of MADC, was held in Melbourne this year, with Cale Berry and Will Fox winning the the All-Star trip to New York.
In addition, Spotify will also provide a brief for 2020 Young Ones Brief Competition, which tasks a team of college students with creating client work with the chance to earn a One Show Pencil. The program is part of The One Club’s global Young Ones Student Awards, one of the most acclaimed competitive showcases for college students studying advertising, digital communication and design.
Says Alex Bodman, vice president, global executive creative director, Spotify: “Spotify and The One Club share a passion for creativity, and these two programs are recognized for identifying and elevating the next generation of creative talent.
“Portfolio Night All-Stars in particular has a history of engaging top young creatives from around the globe, and we look forward to working with this year’s winners and seeing what exciting ideas they bring to Spotify.”
Says Kevin Swanepoel, CEO, The One Club: “Professional development is one of our four key pillars of programming, and we’re thrilled to have Spotify as a partner to help us bring these two programs to students around the world. Their support and participation in Portfolio Night and Young Ones will have a direct, positive impact on future generations of creatives.”
Spotify was recently named The One Show’s 2019 In-House Agency of the Year, as determined by the total number of Pencils won. The brand picked up four One Show Gold Pencils this year — three for “Your 2018 Wrapped” and one for “David Bowie in Here” — along with three Silver, three Bronze and eight Merits. In The One Club’s recent ADC 98th Annual Awards, the jury of global creative leaders presented Spotify with two Gold Cubes (also for “Your 2018 Wrapped”), two Silver, four Bronze and two Merits.