Sunday Gravy joins KFC Australia’s creative roster

Sunday Gravy has been appointed to KFC Australia’s creative roster following a recent pitch process.

The independent agency joins newly-appointed agency Special in supporting the brand’s creative output as KFC continues to evolve its agency model.

As a result of the appointment, Sunday Gravy has parted ways with Nando’s after approximately three years on the account.

The agency has already begun work with KFC, including activity around the brand’s Liquid Gold Sauce.

Says a spokesperson from Sunday Gravy: “While we have loved working with Nando’s, our working relationship with them is now winding down. We’re loving working on the KFC brand and enjoying creating some great work together.”

The appointment adds further change to KFC’s long-standing agency structure, with Ogilvy having held the account since 1994. The brand is now operating under a broader “agency village” model, with multiple partners contributing to its creative output.

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