KFC Australia adds Special to creative agency village

KFC Australia has appointed Special to its creative portfolio following a tightly held and highly competitive pitch process, part of the brand’s ongoing focus on partnering with the very best creative talent in market.

Says Vanessa Rowed, Chief Marketing Officer, KFC Australia: “At KFC, we’re constantly looking for world-class creative partners who can help us build the brand in bold, culturally relevant ways.

“This review was about exploring fresh energy and new perspectives across the Australian landscape.

“We’re excited to be expanding our agency village with the appointment of Special Group, joining our long-time partner Ogilvy and our broader WPP network. Together, this expanded village strengthens our creative firepower and ensures we continue to evolve one of Australia’s most iconic QSR brands.”

The appointment adds another layer of creative support to KFC’s portfolio, reflecting the brand’s commitment to bold, culturally tuned campaigns across Australia.

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