Mountain Goat Beer launches law firm Goat Goat & Goat – Attorneys at Law via The Monkeys


Injured by an automatic door? Received a negligent haircut? Read a self-serving press release? Get the lawyers who will take you seriously – Goat, Goat & Goat Attorneys at Law.


The latest venture from Mountain Goat Beer, developed by The Monkeys, part of Accenture interactive, is dishing out compensation to Australians who have suffered some form of injustice.

The promotional campaign, directed by Max Barden from Sweetshop, will feature real Goat, Goat & Goat clientele who were brave enough to come forward and share their stories of injustice, such as Albert Garcia, whose fro-yo didn’t come with enough sprinkles.

Says Ant Keogh, chief creative officer, The Monkeys: “I’m honoured we could help Mountain Goat brewery widen its scope to encompass the practice of law.”

Says Marc Slater, marketing manager, Mountain Goat Beer: “With the brewery being closed for most of the year we’ve put the goats to good use. Opening a law firm that dishes out cash for minor complaints seemed like a logical next step for the brand.”

If you’ve been aggrieved or wish to seek compensation, simply purchase a case of Mountain Goat Beer and plead your case for a chance to win compensation. There’s fifty thousand dollars to claim!

The national promotion runs from October 18th across social, OOH, radio and online.

Client: Mountain Goat Beer
General Manager: Mick Bentley
Marketing Manager: Marc Slater

Creative Agency: The Monkeys Melbourne, part of Accenture Interactive
Chief Executive Officer: Paul McMillan
Chief Creative Officer: Ant Keogh
Head of Planning: Michael Derepas
Art Director: Zenon Predecki
Copywriter: Cody Naetzker 

Copywriter: Chris Ellis
Designer: Chris Thompson
National Head of Production: Romanca Mundrea
Senior Producer: Eliza Malone
Group Content Director: Sophie Gosper
Content Director: Allan Carlow

Production Company: Sweetshop
Director/Editor: Max Barden
Executive Producer: Greg Fyson
Managing Director: Edward Pontifex

Casting: Highway Casting

Sound: Terry Man Sound and Squeak E. Clean Studios