McCann Sydney names Darren Spiller as new CCO; Hazelle Klønhammer joins as managing director; ECD Jerker Fagerström to return home to Sweden
CB Exclusive: McCann Sydney has appointed Darren Spiller (right) as chief creative officer and Hazelle Klønhammer (left) as managing director, further strengthening the agency’s leadership line-up.
McCann Sydney has also announced the departure of executive creative director, Jerker Fagerström (pictured below), who has made the decision to return home to Sweden. Fagerström has been with McCann Sydney for just under three years, joining the agency in May 2016 in the role of ECD.
Spiller, former Host, DDB Melbourne, and Fallon USA, is a multi-award winning creative leader with awards covering everything from Cannes Lions to D&AD pencils. He also featured in Adweek’s Top 100 Creatives for 2018. Spiller comes to the agency after spending 18 months as Host/Havas Australia’s first chief creative officer.
He joined DDB Melbourne in 2012 as ECD, replacing Grant Rutherford, and was promoted to CCO in February 2015, a move which saw a major creative restructure for the agency. During his time at DDB Melbourne, the agency enjoyed a creative resurgence, developing high-profile work for Westpac, Devondale and RSL amongst others.
Prior to joining DDB Melbourne, Spiller held the role of CCO at Fallon USA, moving to Minneapolis in June 2009. Before Fallon, he was regional creative director of Publicis Mojo Australia and New Zealand.
Says Spiller: “There’s nothing more exciting than people like Nic, Fran and Hazelle asking you to come on board and help build and re-invent something. I knew I was going to be in good company with innovative impatient thinkers. All here, all like-minded to make relevant effective work.”
With over a decade at Wieden+Kennedy Amsterdam, former founding partner and CEO of Anomaly Amsterdam and most recently co-founder of Australian ideas agency Ugly, Klønhammer has grown and re-positioned some of the world’s most notable global brands, including Nike, Converse, Diageo, Microsoft, Heineken, Carlsberg, Electronic Arts, Google and Vodafone.
Says Klønhammer: “McCann Sydney is at an interesting crossroads, evolving their agency model to be more progressive and with a huge focus on creativity – not just from the creative ‘department’ but across every aspect of the business. I am delighted to be on this journey with them.”
Says Nicole Taylor, CEO, McCann Australia: “Daz and Hazelle are world class practitioners who feel like family. We are aligned on our goals and values and have great respect and appreciation for each other. It’s a privilege to have them join us.”
On Fagerström’s departure Taylor says: “While we are incredibly sad to see Jerker go, we respect his decision to do what is right for his family. We hope to keep Jerker within the IPG network, and are currently looking for suitable roles overseas.”