Advertising and marketing agency Mammal has lured two new creatives, giving the company an opportunity to claim they’re adding to a ‘growing creative department’ – as well as allowing them to adopt overused metaphors like ‘lured’.
One of the two appointments, Robert Cartlidge, joins Mammal from his euphemistic role as a creative consultant.
Says Cartlidge: “I’ve quite enjoyed being unempl… I mean, a consultant, but it’s time to pick up the tools and talk about how thrilled I am to have the opportunity to join the dynamic working environment at <insert agency name here>.”
Art director Valeria Camin is equally enthusiastic.
Says Camin: “I’ve admired Mammal’s work ever since I read their ad looking for a creative team. There was an empty chair in the creative department, and I have a bum, so I’m confident it will be a great fit.”
Mammal co-owner and creative partner Luke Chess is excited about the opportunity these appointments present to gain a couple of column inches in trade press and promote his agency.
Says Chess: “I like to talk about Valeria and Rob as a truly modern creative pairing, as this then gives me a chance to describe Mammal as a cutting-edge, strategically-driven, creatively-focused, nimble and agile shop, ideally positioned for the challenges of 21st Century marketing. I usually go on to mention effectiveness across our growing client roster, and something that implies digital and mobile, like ‘multiple platforms’ or ‘compelling user experiences’.”
Cartlidge and Camin joined Mammal at the beginning of July and the team is actually very pleased to have them aboard.
More to come.