Getting a proverbial foot in the door of an agency often sees creative hopefuls go to some weird (seldom wonderful) lengths to gain the attention of CDs and ECDs. ‘I’m happy to start at the bottom’ toilet roll direct mail, anyone?
Thankfully, MADC and The One Club for Creativity have partnered to create a more direct way of getting your name – and your book – in front of Melbourne creative leaders: Portfolio Night 2019. The world’s most respected folio review program is offering the ultimate prize: an all expenses paid trip to creative sister city, New York.
United by the shared goal of promoting and supporting creativity in advertising, MADC and One Club will launch the Portfolio Night global calendar on May 22, hosted by event partner Hell Studios. Run simultaneously in 70 cities across the globe, aspiring young advertising copywriters, art directors and designers will meet with renowned advertising creative directors in a fast-paced evening of advice, networking and potential recruitment.
Says Adrian Bosich, president, MADC: “This is a big coup – the product of extensive planning and collaboration between One Club global chief growth officer, Tony Gulisano, One Club’s Australian board representative Pat Baron, and the MADC committee. There’s no better way for tomorrow’s leaders to get their work in front of the industry’s finest. And for today’s leaders to ‘send the lift back down’ to bring up the next generation.”
Says Andrew Woodhead, CD, McCann Melbourne: “Fostering the industry’s next generation of creative thinkers is something McCann is very passionate about, so we relished the opportunity to work with MADC and the One Show to promote the 2019 Portfolio Night. Most CDs and ECDs have been on the receiving end of some rather unusual attempts to get their attention. We wanted to encourage students to concentrate their creative energies on showcasing their best ideas, on a night they are sure to get noticed.”
With just 60 places available, tickets are now on sale.
Visit: Portfolio Night Website
Where: Hell Studios, 32-38 Gwynne St, Cremorne.
Date: Wednesday, May 22, 2019
Time: 5pm Participant Registration
6pm Portfolio Night commences
MADC President: Adrian Bosich
MADC Committee: Ed Howley, Chris Ellis, Tracy Proposch, Nick McDonald, Nicky Finlay, Tony Prysten, Elle Bullen
Agency: McCann Melbourne
Managing Director: Georgina Pownall
Managing Partner, Strategy: Simon McCrudden
Chief Creative Officer: Pat Baron
Creative Director: Andrew Woodhead
Associate Creative Director: Aaron Lipson
Senior Art Director: Alex Newman
Senior Copywriter: Guilherme Machado
Art Director: Megan Latter
Copywriter: Ellen Woods
Broadcast Producer: Melina Flood
Account Manager: Marissah Oakley
Production Company: SEA
Photographer: Chris von Menge
Shot at Atlantic Studios