KWP+Partners appoints former Emotive CD James Pash to the role of Creative Director

KWP+Partners has appointed James Pash as Creative Director, a significant senior hire for the independent as it builds out its national creative team.

Pash brings 18 years of experience across London, Sydney, and Dublin, with award wins at Cannes, D&AD, D&AD Impact, The One Show, Clios and Kinsale. Prior to joining KWP+Partners, he spent over four and a half years at Sydney independent Emotive, joining in late 2020, following senior roles at Droga5 Dublin (formerly Rothco), TBWA Sydney, Leo, and BMF.

The appointment comes off the back of a strong 12 months, which has seen consistent award wins, new client appointments and commercial growth across its Adelaide, Darwin and Fremantle offices.

Says Sam Talbot, Executive Director of Advertising, KWP+Partners: “Pash is the kind of creative who rarely comes onto the market. The work is exceptional, the humour isn’t far behind, and he’s a cracking human with it. He adds real strength to an already strong national creative team, and I’m thrilled to welcome him into the fold.”

Adds Pash: “Unusually for a new role, I wasn’t lured, snared, poached, or hunted Hard Target-style; which I really appreciated. But more than that, KWP’s philosophy and ambition is clear, the team is growing across SA, WA and the NT, and we have a really interesting client mix, so there’s plenty to get excited about. That includes not being asked to use this release to talk about how we’re seamlessly integrating AI across our daily workflow.”

The hire is the latest in a series of senior moves as KWP+Partners builds out creative leadership across its three offices, with the agency openly targeting a stronger national footprint off the back of recent wins.

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