Emotive appoints James Pash to CD, Katrina Maw as EP + Ciaran Miller-Stubbs as business director

Emotive appoints James Pash to CD, Katrina Maw as EP + Ciaran Miller-Stubbs as business director

Independent creative agency Emotive, has today announced the appointment of James Pash, Katrina Maw and Ciaran Miller-Stubbs.


Pash (left) joins Emotive as creative director to keep up with the growing demands of the business after a series of new business wins. He joins from Rothco, Ireland, where his work was awarded at D&AD, D&AD Impact, Cannes, the Clios, and The One Show. More locally, his agency experience includes BMF, Leo Burnett Sydney, and TBWA Sydney, creating award-winning work for the likes of Virgin Mobile (‘Data Auction’), Toohey’s Extra Dry (‘Portals’), Commonwealth Bank (‘Everyday Settlement’), Lion Beer (‘XXXX Island’), The Athlete’s Foot (‘Find Your Fit’), and GIO Insurance (‘Fuel The Fire’).

Says Pash: “After a really enjoyable four years in Ireland with Rothco, it was time to come home and get some heat back in my bones. Chatting to Simon and Hoggy, it was clear Emotive has enjoyed a remarkable 2020, despite everything, and have even bigger ambitions for what comes next. That sense of momentum, their independence, a growing team, and a great set of clients made joining a very easy decision. Working two minutes from Tamarama beach pushed it firmly into no-brainer territory.”

Maw (centre) joins Emotive as EP with over 18 years of local and international industry experience, working in both production companies and agencies including Droga5, TBWA, Host, Leo Burnett and most recently at Clemenger BBDO. Katrina has collaborated on many memorable and award-winning campaigns – including Masterfoods ‘Make Dinnertime Matter’, V Energy ‘Rapper’ and Ford “Live the Ranger Life”.

Says Maw: “It was an easy decision to make the move over to Emotive. I have admired their production approach over the years – a high quality production company working in parallel with an innovative creative agency. I am super excited to be part of the Emotive team creating epic campaigns with some great brands.”

Miller-Stubbs (right) joins Emotive as business director, from his most recent role as group account director at The Monkeys, where he led Beam Suntory, Meat and Livestock Australia, and Australian Vintage, amongst others. Miller-Stubbs’s career also includes stints at Saatchi & Saatchi London and BMF Sydney and he brings with him a wealth of experience.

Says Miller-Stubbs: “I’m stoked to have joined the crew at Emotive. In a turbulent year, they’ve gone from strength to strength and with a lot of momentum, big plans, and possibly the best office location in Sydney, I’m really excited to get stuck in and play my part.”

Says Simon Joyce, CEO, Emotive: “If you said to me in April, when lockdown was kicking off and millions of dollars of work was cancelled, that we would end the year with the largest team we have ever had, I would have said you are bonkers. So, this announcement is one of the best moments of 2020 and really is testament to the whole team and the amazing client base we have. As we head into 2021, there is a wonderful sense of creativity and momentum right through the business, and I know Katrina, James and Ciaran will further that.”

Pash commences on 18 January whilst Maw and Miller-Stubbs recently commenced. Each will be based in Emotive’s Tamarama office.