Jalna: A little pot of purity
Jalna, via Sydney duo Geoff Wilson and Grant Booker – have developed a campaign that positions itsyoghourt as the purest in the market.
The campaignlaunches on Celebrity Masterchef with a 30-second TVC as well as onlinebanners. Press and outdoor willfollow.
The animated TVC,which took 3 months to produce, was completed at fin after initial planning by GeoffWilson and Christine Blackburn of Red Spider.
Says Costa Tsaconas, sales manager at Jalna: “Our whole range of yoghourts are different than most other brands because they’re all pure yoghourts made the traditional way. And we believe the best way. So it was important that the advertising demonstrated that our product was different than the sweeter, snack food varieties. And we’re confident it will continue our impressive growth trend.”
Adds Geoff Wilson: “When you have something as unique as Pot Set it makes our job a little easier.”
“And working directly with the Principals of Jalna certainly made the job easier,” says Grant Booker.
Creative Director: Grant Booker
Creatives: Grant Booker, Christine Isaacs
Planner: Christine Blackburn
Production Company: Cain and Able
Director: Grant Booker
Producer: Amanda Cain
Music: Elliot Wheeler
Sound Engineer: Barry Stewart
Production House; fin
Design and direction: Andrei Juradowitch, Maxence Peillon
Executive Producer: Emma Daines
Producer: Anya Kruzmetra
Compositing: Maxence Peillon, Christophe Allender
3D and VFX Supervisor: Stuart White
3D Team: Tom Corbett, Tim Streets, Philip Jackson, and Philip Sloggett
Online; Luis Lu
28 Comments
Beautiful work, well done
An awesome ad for this category
Magic! A fantastic ad
Great concept, nice work.
I feel more pure now as a regular Jalna customer
Would have liked to see more talent throughout.
Otherwise enjoyable.
I really like the section where the pot flies over the valley! My kids will love it!!! Good job.
Only strawberries? Do they do mango?
= pure blonde – humour + irony
Ah… looks nice.
Would have thought there’d be more in the letting nature do the rest angle but yeah.
I want to punch the kid with the fedora in the head. Maybe I just hate white people who wear fedora’s. Apart from that, nice spot.
bizarre
Can hate be good? Can hate be great? …
Well done Booker! You’re an inspiration to everyone over 60.
Well said 5:14. Makes me want to whistle.
Great idea, beautifully executed, an ad that I actually want to see again and again.
Well done Booker
Agreed, very Pure Blonde, yet very Peter Pan!
Enjoyable to watch.
Love the reference to”Le dejeuner sur l’herbe.”
But I guess most people on this blog won’t get that.
yeah only the bird’s naked in Manet’s piece, I take it that wasn’t an option, otherwise well done Books
Shit its nearly 20 to 5! Has anyone told Booker its time for his nap?
Who the hell planted all these positive comments? This ad has given me thrush.
Very nice work… very fresh for this category… should sell well…
Very nice work… looks good too…
Love Booker. Can’t understand the love for Booker’s ad.
Yeah. Reference went straight over my head. To think I studied art for 5 years, majoring in impressionism.
Ermmm. Why does the pack shot look like its on string just before its plucked from the air? Spoils it a bit don’t you think?
Fermented in the pot is the differentiation. Glad they chose Booker, cause he’s also fermented in the pot. Wouldn’t have it any other way . nice work.
Does anyone know the name of the narrator/voice over dude?