Chubb launches new global advertising campaign ‘One Step Ahead’ via 72andSunny, Sydney
Chubb, the world’s largest publicly traded property & casualty insurance company with operations in 54 countries and territories, and 72andSunny Sydney have jointly developed a new global advertising program.
The creative platform ‘One Step Ahead’ brings Chubb’s value proposition to life. Chubb advises businesses, families and individuals on how to take the best course of action to stay a step ahead, helping them navigate obstacles and avoid or recover quickly from issues. You can feel confident and reassured when insured with Chubb.
The campaign, due to premiere in Australia and North America, is designed to help Chubb further cement its global leadership position of insuring businesses of all sizes.
The commercials will air across social, display and TV (VOD and linear) as part of Chubb’s year- round advertising activities, and in support of the US and Australian Open, of which Chubb is a key sponsor.
Chubb have partnered with 72andSunny in Australia before on other successful global brand building campaigns.
Says Ross Berthinussen, president, 72andSunny Sydney: “Great relationships lead to great work and it’s been a pleasure to make this campaign with the Chubb team. We’re excited to see the results come in from different markets around the world.”
Says Luke Martin, ECD, 72andSunny Sydney: “To create this work, we were looking for something that can break through and be effective across different markets. “One Step Ahead” is a broad creative platform that we’re excited to build upon in the future.”
Client: Chubb
Creative: 72andSunny Sydney
Media: Kepler Group
Production House: Photoplay
Director: James Chappell
Post Production: The Editors
Casting: Felicity Byrne
Music / Audio Production : Chris Chalmers/ Otis Studios
21 Comments
Took me a few watches, but the two people dancing in Chubb branded onesies are a metaphor for the brand making the customer’s life easy. Bravo.
What?
Can we all stop dancing please..
Dancing is not an idea.
It’s also not a real feeling.
agree we need to stop the dancing as an idea
(and also 80s songs as ideas)
but to be fair this is slightly more fully realised than the usual dancing dross
don’t hate it
This choreography is damn dated and uncool. And yeah, dancing is not an idea. Unless it is, and then – it’s not this.
I like how they put the Chubb logo in the corner throughout the ad to reinforce the branding.
Pretty sure your insurance won’t cover you dancing around like a moron.
So you really could only spare 2 seconds for the end frame? This is how brands don’t grow.
This is your 2nd dancing ad in two months. There are other bottom drawer ideas out there you know?
What are you talking about? The logo is in the bottom left corner for the whole commercial. What more do you want?
Welcome to Cheesetown
Yeah….nah!
I need to be saved from our industry. What is this?
Even female hygiene products have moved away from this kind of cliched nonsense.
Hahahahahahaha
Do you “dudes” make ads without dancing?
Leaping about in a busy workshop wearing inappropriate footwear and without hi viz or helmets? No insurer will pay out if they suffer an injury.
Tuuuuuuuuuune 🙌🏽😃✨
Total tune! One of the greats. 🙂
Does anyone see how CHUBB can relate to the slightly larger main female dancer in this Ad? I mean, REALLY?
Love the Chubb commercials , seen 3 of them so far
Just wondering who the singer is on your new ad campaign