Chubb launches new global advertising campaign ‘One Step Ahead’ via 72andSunny, Sydney


Chubb, the world’s largest publicly traded property & casualty insurance company with operations in 54 countries and territories, and 72andSunny Sydney have jointly developed a new global advertising program.


The creative platform ‘One Step Ahead’ brings Chubb’s value proposition to life. Chubb advises businesses, families and individuals on how to take the best course of action to stay a step ahead, helping them navigate obstacles and avoid or recover quickly from issues. You can feel confident and reassured when insured with Chubb.

The campaign, due to premiere in Australia and North America, is designed to help Chubb further cement its global leadership position of insuring businesses of all sizes.

The commercials will air across social, display and TV (VOD and linear) as part of Chubb’s year- round advertising activities, and in support of the US and Australian Open, of which Chubb is a key sponsor.

Chubb have partnered with 72andSunny in Australia before on other successful global brand building campaigns.

Says Ross Berthinussen, president, 72andSunny Sydney: “Great relationships lead to great work and it’s been a pleasure to make this campaign with the Chubb team. We’re excited to see the results come in from different markets around the world.”

Says Luke Martin, ECD, 72andSunny Sydney: “To create this work, we were looking for something that can break through and be effective across different markets. “One Step Ahead” is a broad creative platform that we’re excited to build upon in the future.”

Client: Chubb
Creative: 72andSunny Sydney
Media: Kepler Group
Production House: Photoplay
Director: James Chappell
Post Production: The Editors
Casting: Felicity Byrne
Music / Audio Production : Chris Chalmers/ Otis Studios