Chris Howatson relaunches Howatson+White as Howatson+Company a month after departure of chief creative officer Ant White
Chris Howatson has announced today a rebranding of Howatson+White to Howatson+Company. The rebranding follows the sudden departure of CCO Ant White last month, who, according to the agency, resigned to take time out to spend more time with family.
Howatson+Company will continue to operate one model, multiple locations, with offices in Sydney and Melbourne. The agency’s senior leadership team remains unchanged under the leadership of Managing Director, Renee Hyde and Executive Creative Director Gavin Chimes (pictured above with Howatson).
Says Howatson: “We look forward to continuing our client partnerships and delivering our model of creativity that supports all four Ps of marketing. We will continue our philosophies of over-investing in senior talent, deeply partnering with our clients and shifting behaviour across the entire customer journey.
“Our vision remains to create an agency that endures over the decades to come, being a lighthouse for Australian creativity, influencing people and culture the world over. We remain committed to our inverted triangle talent model, where we overinvest in senior people who are hands on and deeply involved in the work.
“This is a key difference at Howatson+Company. We seek out the best multidisciplinary people who are motivated to act not just advise. Our practice leaders, especially in technology and media, are people who would be managing directors in agencies of single
“Our expertise permits us to go beyond the scope of communications in client businesses, providing the most agnostic perspective available on how to best seek growth. We’re inspired by each other’s talent and what’s possible when our specialisms meet at points
of intersection. This is where creativity is most prolific and where we create the greatest commercial advantage for our clients.
“We have always practiced creativity as a philosophy not a person or department. And this is why.”
The agency also reinforced its commitment to inclusion, with a focus on gender diversity. The management team is 62% female and the agency offers an industry leading return to work programme where parents are offered full time pay for a part time week for the first 12 months after parental leave. Howatson+Company also offers industry leading policies around parental leave, pregnancy loss and fertility.