BCF has appointed 72andSunny as its new creative agency after a brand review, parting ways with The Monkeys, which has held the account since 2019.
72andSunny will be partnering with the BCF team to create the strategic and creative playbook that will inform all their brand communications moving forward, as well as developing future advertising campaigns.
Says Nick Boyden, GM, eCommerce and marketing, BCF: “We were impressed by the world class strategic and creative capabilities of the 72andSunny team but most of all we loved the experience working with them. They’re super collaborative with an easy style that felt very us. Almost from day one they felt like an extension of our team which we love.”
Says Ross Berthinussen, CEO, 72andSunny ANZ: “We’re stoked to be partnering with this team of legends to build such an iconic Aussie brand. It has a rich heritage of great creative work that will be a heap of fun to build upon.”