BCF appoints The Monkeys, Melbourne

BCF appoints The Monkeys, Melbourne

BCF (Boating Camping Fishing) has appointed The Monkeys Melbourne, part of Accenture Interactive, as its lead creative agency.


Creative work for the Super Retail Group-owned retailer will roll out later this year.

Says Ben McConnell, GM of marketing, BCF: “We’re delighted to be joining forces with The Monkeys who are as ambitious about our great brand as we are.”

Says Paul McMillan, CEO, The Monkeys Melbourne: “The whole agency is thrilled to be working on BCF with Ben and his team. We look forward to continuing effective, creative work in a category Australian’s love, together.”