BCF (Boating Camping Fishing) has appointed The Monkeys Melbourne, part of Accenture Interactive, as its lead creative agency.
Creative work for the Super Retail Group-owned retailer will roll out later this year.
Says Ben McConnell, GM of marketing, BCF: “We’re delighted to be joining forces with The Monkeys who are as ambitious about our great brand as we are.”
Says Paul McMillan, CEO, The Monkeys Melbourne: “The whole agency is thrilled to be working on BCF with Ben and his team. We look forward to continuing effective, creative work in a category Australian’s love, together.”