Australia scores 23 Gold Spikes at Spikes Asia with Howatson+Company, The Monkeys, CHEP, Host/Havas, BMEOF/Revolver the top performers
Spikes Asia has released the 2023 Gold, Silver and Bronze winners, with Australia collecting a total of 23 Gold Spikes. The Grand Prix and Special Award winners will be announced at 3:00pm AEDT on Thursday 9 March 2023.
Howatson+Company leads the Australia pack with five Gold Spikes for Matilda Bay ‘Rejected Ales‘ across the Brand Experience & Activation, Design, Direct, Industry Craft and Outdoor categories.
The Monkeys, Part of Accenture Song has scored four Gold Spikes – three with Collider and Thrive for The Government of Tuvalu ‘The First Digital Nation‘ and one for Australian Lamb ‘Make Lamb, Not Walls‘.
CHEP Network has scored three Gold Spikes for Samsung Galaxy Z Flip4 ‘Flipvertising‘ plus an Integrated Spike for 7-Eleven ‘Coffee Scrub‘.
Host/Havas has picked up two Gold Spikes for Australian Federal Police Recruitment ‘Crime Interrupted‘.
Bear Meets Eagle On Fire and Revolver have scored two Gold Spikes for NRMA ‘Duel‘.
Leo Burnett Australia has scored a Gold Spike for Suncorp ‘Resilience Road‘ plus a Glass: The Award of Change for Bundaberg ‘Bundy Mixer‘
For the next two weeks, you can access and view the winning entries here.
Below is a list of all 20 of Australia’s Gold Spikes at Spikes Asia:
Brand Experience & Activation:
Howatson+Company, Matilda Bay ‘Rejected Ales’
Special Sydney, Virgin Australia Group ‘Middle Seat Lottery‘
Creative Data:
CHEP Network, Samsung Galaxy Z Flip4 ‘Flipvertising’
Creative Effectiveness:
The Monkeys, Australian Lamb ‘Make Lamb, Not Walls’
Design:
Howatson+Company, Matilda Bay ‘Rejected Ales’
Digital Craft:
The Monkeys and Collider Sydney, The Government of Tuvalu ‘The First Digital Nation’
Direct:
Howatson+Company, Matilda Bay ‘Rejected Ales’
Host/Havas, Australian Federal Police Recruitment ‘Crime Interrupted’
CHEP Network, Samsung Galaxy Z Flip4 ‘Flipvertising’
Film:
Bear Meets Eagle On Fire, NRMA Insurance ‘Duel‘ via Revolver
The Monkeys, The Government of Tuvalu ‘The First Digital Nation’ via Collider
Film Craft:
Revolver/Bear Meets Eagle On Fire, NRMA Insurance ‘Duel’
FINCH Sydney/BMF, UNHCR ‘The Reluctant Shanty‘
Healthcare:
TBWA\Sydney, Consent Labs ‘Classify Content‘
Industry Craft:
Howatson+Company, Matilda Bay ‘Rejected Ales’
Media:
CHEP Network, Samsung Galaxy Z Flip4 ‘Flipvertising’
Outdoor:
Howatson+Company, Matilda Bay ‘Rejected Ales’
PR:
The Monkeys and Thrive, The Government of Tuvalu ‘The First Digital Nation’
Radio & Audio:
Host/Havas/Casefile, Australian Federal Police Recruitment ‘Crime Interrupted’
Strategy & Effectiveness:
Leo Burnett Australia, Suncorp ‘Resilience Road’
Glass: The Award for Change
Leo Burnett Australia, Bundaberg ‘Bundy Mixer’
Integrated Spike Award:
CHEP Network, 7-Eleven ‘Coffee Scrub’
R/GA Australia, We Are Warriors ‘We Are Warriors‘
9 Comments
This validates Mr Kneebone’s post the other day about awards. So much here is fine but not awe inspiring or jealous making. The fact that agencies put so much stock in these awards shows a high degree of insecurity. Spend thousands to gain the approval of average creatives who are judging these award nowadays, sad.
Go Ranallo
Some great work here, that deserves to be recognised. Well done all.
a lot of commentators who bag out awards are often those who have achieved highly in the industry, and have or are getting big salaries. so their perspective is from the other side. they can comment from their nicely feathered nest.
the problem young creatives face, is they often need achievement or awards to prove their worth and get either a pay rise, promotion or a new job. it’s a tool for justification of your worth.
without awards, it narrows the avenue for advancement for a lot of creatives. sure, if your boss likes you and you’ve been useful to a business, you can get a promotion and payrise. but how often have you heard about mates or even yourself, getting told ‘no payrises, sorry’ internally, after all the work you’ve put in and pitches you’ve won etc. you need to look outside your agency. awards expands those opportunities, and give creatives useful PR. and with our pathetic salaries now, we need it!
I agree in part. Completely agree that awards help you get a promotion, new job, leverage etc. But, again as JK said, not all awards are created equally. I suspect that things have evened up a bit but it used to be 14 Gold Lions awarded for every Yellow D&AD Pencil. They were that hard to get. So if you won at D&AD, you were celebrated in the industry. So when I see 23 Gold Spikes, it feels somewhat generous and kind of diminishes their value.
You mention pathetic salaries. Totally derailing the topic, but that’s something that’s never discussed round these parts. Can anyone tell me that creative wages haven’t been static for a decade or more (while house prices have doubled)? Not to mention that the number of people at the upper end is a mere fraction of what it used to be. Hello ‘senior teams’ over 40?
According to a handy dandy online calculator that means that the average CD now earns 30-40% less after inflation than they did ten years ago.
I’m never going to be that CD with a Porsche and a ponytail. I’ll just have to rock a Camry and a bald spot.
Hang onto that job mate – I can’t even afford a bald spot.
Yes Ranallo you stallion!
I love Joe very much so I have a favourite that is heavily biased.
Good work coming out of Aus. Well done everyone.
xoxo Kean