Australia Post encourages Aussies to ‘Spread the Merry’ in new spot via The Monkeys, Melbourne
This Christmas, Australia Post is encouraging Australians to be more thoughtful in its new ‘Spread the Merry’ campaign, created by The Monkeys, part of Accenture Interactive.
‘Spread the Merry’ highlights how no-one should feel left out at Christmas, showing how even a little gift can go a long way to brightening someone’s year. The campaign aims to remind people that being generous doesn’t have to be expensive; a small gesture can mean a lot. It’s about thinking of those outside of your immediate circle and showing them that you care.
Directed by Rabbit Films’ James Rouse, the campaign film follows the story of Alfie and Mr Grieves. Alfie notices that Mr Grieves has the only house on his street without Christmas lights and takes it upon himself to spread the festive spirit by picking up an unexpected gift from his local Post Office.
The campaign airs this week and will run across broadcast television and radio, across out-of-home advertising and on digital channels.
Says Ant Keogh, chief creative officer, The Monkeys: “The idea being to ‘Spread the Merry’, we wanted the ad itself to embody a generous spirit, with a little story of personal connection aided by Australia Post.”
Says Amber Collins, chief marketing officer, Australia Post: “This year we are encouraging all Australians to Spread the Merry by making somebody’s day special. Christmas is a time to connect with friends, family and community and the campaign demonstrates how Australia Post makes it easy to reach out to more people.”
Client: Australia Post
Chief Marketing Officer: Amber Collins
Head of Marketing, Retail and Advertising: Corrina Brazel
Senior Manager, Creative Services: Cathie Connors
Marketing Manager, Community and Consumer: Allison Leech
Agency: The Monkeys, part of Accenture Interactive
Chief Creative Officer: Ant Keogh
Head of Planning: Michael Derepas
Planning Director: Gareth Evans
Art Director: Joe Sibley
Writer: Hugh Gurney
Head of Production: Romanca Jasinski
Producer: Katie Wellbelove
Production Coordinator: Anne-Maree Shelton
Designer: Raph Tamkalis
Head of Content Management: Jaimee Kerr
Content Director: James Wilkinson
Content Executive: Jessie Roper
Production Company: Rabbit
Director: James Rouse
DoP: Simon Duggan
Executive Producer: Lucas Jenner
Producer: Benji Howell
Post Production: The Editors
Editor: Luke Haigh
Music Composition: Jackson Milas – Sonar Music
Sound: Paul Le Couteur/Squeak E. Clean Studios
37 Comments
…you’re crying.
So long and so boring
When Ant Keogh is in the building. Great work. Jealous.
Simple and sweet.
I like this.
Well done. Great casting.
Ok Monkeys, enough of your comments thanks.
This is dull. All feels very familiar and not in a good way.
Better than anything else Post have done, but still not that great.
This is really beautiful. Well done!
I had completely forgotten that Monkeys Melbourne existed.
Thanks for the reminder!
You’re right monkeys. No way this small story could be told shorter. It’s so epic. Come on. Indulgent and overblown. In 30 seconds it might have been engaging. And you should have got Mac Culkin to reprise the role from Home Alone. He did it better.
I saw the 30 second on TV. You’re right, it was engaging!
Poor man’s John Lewis
Nice to see a boy grooming an old man for a change
Crap
Very sweet. But I was secretly hoping the old man would hurl the disco ball at the kids head.
Also, it was clearly NOT posted. No envelope, no address, no ugly plastic post-it bag.
I still like it though.
Classy
Quite like it.
But how the hell do you get people to see this?
1:30 is a spot that can be rarely catered for. This can run in cinema and then.. where else??? It’ll be skipped anywhere else.
Classic from the monkeys, great creative outcome, can’t actually be viewed in a paid-attention economy.
Not usually a fan of AU post but this makes me like them more.
This is really lovely. I would be stoked if I got a disco ball in the mail.
Dull, cliche’d. Expected more from The Monkeys.
Snoooorrreee
Poor Alfie. The kid keeps trying, but he’s just not a pedo.
Monkeys, we know you have nothing else to keep you busy but stop commenting
BOOORING!!!
Lost me at the 24,000 watt torch.
Good.
Good.
Good.
It is hard to make good.
Good.
Good.
Good.
Honestly and Dramatically so slow that it’s boring. There’s no heart or soul here. Lifeless is a word that comes to mind.
Grumpy old person turned around by ‘act of kindness ‘. Haven’t we seen this before?
It’s a funny old season. The Christmas cliches come out, then the trolls start commenting. Poor man John Lewis or not, this is a nicely created, simple thought that had me watching to the end. So congrats on the effort, the craft and to taking the time to craft something simple and “nice” without going over the top.
And yes, I need that 100,000 lumen powered torch 😉
I like this. Very moving. Best Aus post ad ever?
You monkeys! This is ace ! Well done all involved
No, THIS is ace.
Lol
Can’t believe there’s so many good comments.
NOW IS THE TIME FOR CHRISTMAS PARCELS AND ADVERTISING.
I HAVE FAMILY IN MCKAY (FIVE MEMBERS) NORTHERN NEW SOUTH WALES (THREE MEMBERS) CANBERRA (FOUR MEMBERS) SYDNEY (FOUR MEMBERS) MELBOURNE (SIX MEMBERS). I LIVE IN THE COUNTRY AND SENDING PARCELS AT CHRISTMAS AND BIRTHDAYS IS A VERY EXPENSIVE BUSY AND IF I DIDN’T HAVE OR WASN’T AWARE OF YOUR POSTPAKS I WOULDN’T BE SENDING CHRISTMAS PRESENTS. NOBODY I HAVE SPOKEN TO SEEMS TO BE AWARE OF YOUR POSTPAKS WHICH AT TIMES LIKE CHRISTMAS SHOULD BE ADVERTISED AND PROMOTED BY AUSSIE POST. YOU WOULD HAVE THE MARKET CORDONED BECAUSE NOBODY ELSE OFFERS THIS FANTASTIC DEAL. A SEVEN KLGM POSTPAK COSTS $17.00 AND A THREE KLGM POST PACK COSTS $13.00 WHICH IS WONDERFUL FOR PEOPLE LIKE ME WHO HAVE A BIG FAMILY AND LIVE IN THE
COUNTRY. HOW ABOUT IT????
WHY ARE YOU SHOUTING?!?!?!