AdFest 2022 Lotus Awards: Saatchi & Saatchi Australia named Agency of the Year; Deloitte Digital named Digital Agency of the Year; Grande trophies to Saatchi’s and Deloitte

Saatchi & Saatchi Australia has taken out the prestigious Agency of the Year title at the ADFEST 2022 Lotus Awards, held virtually earlier today.

 

ADFEST announced the winners of the Lotus Awards, with Merlee Jayme, APAC chief creative officer, Dentsu International, Manila, as this year’s Jury President.

Saatchi & Saatchi Australia has been named Agency of the Year for its “Donation Dollar” for The Royal Australian Mint, and “Made from Melbourne” campaigns. “Donation Dollar” won the Grande for Humanity, 3 Gold, 4 Silver, and 2 Bronze, and Made from Melbourne won a Gold. As a result The Royal Australian Mint has been awarded Advertiser of the Year.

Deloitte Digital Australia, Melbourne has taken out Digital Agency of the Year for its “Carbon Thumbprint” for Belong, which won a Grande, 3 Gold, and a Silver.

BWM Isobar Sydney and Leo Burnett Australia also secured a swag of awards. BWM Isobar Sydney scored 2 Gold, 2 Silver and 3 Bronze for Garvan Institute of Medical Research ‘Disease Dilemmas’ and a Silver and a Bronze for Foot Locker ‘Mark of Greatness’, whilst Leo Burnett Australia picked up the Innova Lotus, plus 2 Gold and 3 Silver for Suncorp Insurance ‘One House To Save Many’.

8 Grande winners are awarded at ADFEST 2022 including:
• Branded Entertainment Lotus Grande: TBWA\Hakuhodo Inc., Tokyo for “The First Take” with production by TYO Monster/Diner, and S-14 in Tokyo
• Digital Craft Lotus Grande: Dentsu Inc., Tokyo for Unlabeled, NexusVII’s “Camouflage Against The Machines”
• Film Craft Lotus Grande: Dentsu Inc. and the production teams from Spoon Inc., Diamond Snap, Slanted, and Yuge Inc., Tokyo for “Find Your Own Way” for Otsuka Pharmaceutical’s Pocari Sweat
• Media Lotus Grande: “Liquid Billboard” for Adidas by Havas Middle East and Red Havas Middle East, Dubai and production by Jack Morton Worldwide, Dubai, and Vox Haus, Sao Paolo
• Mobile Lotus Grande: Deloitte Digital Australia, Melbourne for “Carbon Thumbprint” for Belong, with production by Collider Films, Fin Design + Effects, Squeak E Clean Studios, and Risk Sound, in Melbourne
• PR Lotus Grande: “Liquid Billboard” for Adidas by Havas Middle East and Red Havas Middle East, Dubai and production by Jack Morton Worldwide, Dubai, and Vox Haus, Sao Paolo
• Grande for Humanity: “Donation Dollar” for The Royal Australian Mint by Saatchi & Saatchi Australia, Melbourne (from Direct Lotus)
• Print & Outdoor Craft Lotus Grande: “No Pests Allowed” for Live Long Life’s Goo Go Green by Ogilvy Group Thailand, Bangkok and production by Illusion CGI Studio, Bangkok

Says Vinit Suraphongchai, chairman of ADFEST: “On behalf of ADFEST, I would like to thank all the juries for their time and hard work in selecting this year’s winners. And thank you to all the entrants, who continue to inspire us and give us hope for the future. This year’s winners clearly reflect the promise of optimism and it is evident that creativity has been used to provide solutions, to offer relief and to signal light at the end of the tunnel.”

Says Takeshi Takada, co-founder and executive producer at Alt.vfx, Brisbane on the Film Craft Lotus & New Director Lotus panel: “We have been going through challenging times globally due to COVID, but it has not stopped us from creating a lot of highly crafted films. It was hugely inspiring to see so many great entries and every entry should be commended for their effort to battle through tough times. We had to be creative in our approaches and stay resilient every step of way to complete the film.”

AUDIO LOTUS
There are 1 Silver, 2 Bronzes, and 1 finalist awarded in the Audio Lotus category.

BRAND EXPERIENCE LOTUS
There are 3 Gold, 4 Silver, 10 Bronze Lotus winners, and 4 finalists in Brand Experience Lotus.

The 3 Gold winners including:
• Saatchi & Saatchi Australia, Melbourne: “Donation Dollar” for The Royal Australian Mint
• Leo Burnett Australia, Melbourne: “One House To Save Many” for Suncorp Insurance
• Cheil Worldwide, Seoul: “Slow Road” for Jeju Tourism Organization

Says Doug Schiff, chief creative officer, Geometry Ogilvy Japan, Tokyo: “The first time I saw ‘Donation Dollar’ my jaw hit the floor. The idea of encouraging donations by naturally reaching into peoples’ pockets and reminding them every time they grab some coins, it’s mind-blowing.”

“The idea of ‘One House To Save Many’ is not only clever but also touching. In addition to the “win-win” for profit and brand image, the campaign practically cares more about how it actually protects life and the environment, to make the world better,” says Richard Yu, regional chief creative officer, Greater China, ADK, Taipei

‘Slow Road’ is a “beautiful detour, and it works so well with the location that everyone will want to try it. A great example of how data and technology can shape and amplify a unique, memorable and emotional experience,” says Jesse Wong, creative director, GREYnJ UNITED, Bangkok.

BRANDED ENTERTAINMENT LOTUS
In Branded Entertainment Lotus, there are 1 Grande, 3 Gold, 4 Silver and 4 Bronze Lotus winners, plus 5 finalists.

The Grande was awarded to “The First Take” by TBWA\Hakuhodo Inc., Tokyo with production by TYO Monster/Diner, and S-14. The First Take invites musicians to perform at its studio in the purest form of performance, live in just one take.

The Gold Branded Entertainment Lotus winners were:
• dentsuMB Taiwan, Taipei: “In Love We Trust” for Sinyi Realty
• SIX Inc., Tokyo: “Pale Blue Letter” for Kenshi Yonezu “Pale Blue” by Sony Music Labels and Reissue Records
• Dentsu Kyushu Inc. and JR Kyushu Agency, Fukuoka: “Shooting Star Bullet Train” for Kyushu Railway Company’s Kyushu Shinkansen

Says Kentaro Kimura, corporate officer and international chief creative officer of Hakuhodo, and Founder & ECD of Hakuhodo Kettle, Tokyo, and Jury President of Branded Entertainment Lotus of the Grande winner, ‘The First Take’: “This piece of work was beyond all others. It has something more. A new and original entertainment platform viewed in more than 200 countries, which provided a new way to feel the excitement of visual and audio content, and created a heartfelt bond between fans and artists who risked performing and recording of their first and only take.”

DESIGN LOTUS
There are 4 Gold, 10 Silver, 13 Bronze winners, and 2 finalists in the Design Lotus category.

The Gold winners were:
• BBDO Guerrero, Manila: “The Dissolving Bottle” for The Naturale Market
• DDB Mudra Group, Mumbai: “Eatqual” for McDonald’s
• The Nine Shanghai, Shanghai: “Guess Which Book Is It?” for Yan Ji You Bookstores
• Saatchi & Saatchi Australia, Melbourne: “Made From Melbourne” for Made From Melbourne

Says Paul Chan, chief creative officer, Cheil Hong Kong, and Jury President of Design Lotus: “‘The Dissolving Bottle’ reworked a simple change of shape to create a change of mindset. The idea gave traditional plastic packing an eco-friendly makeover. And for the rest of us, a fresh new way to ditch the onetime-use plastic bottles once and for all. In terms of design, we just loved the simplicity.

“Eatqual represents a brand taking a stand. It shows a global business leading the way in terms of inviting everybody in. it’s such a simple design idea. It’s honest and it’s inclusive. We feel more brands should be doing this.

“‘Made from Melbourne’ was hands down one of our favourite design ideas. It’s a really big idea. It’s very ambitious. And we loved it. You can just feel the passion that went into the project. It’s one of whose ideas that just punches you in the gut and stays with you long after you’ve seen it. Long live rock n’ roll.”

DIGITAL CRAFT LOTUS
There are 1 Grande, 3 Gold, 4 Silver, 2 Bronze winners, and 4 finalists in Digital Craft Lotus.

The Grande of Digital Craft Lotus was awarded to “Camouflage Against The Machines” for Unlabeled, Nexus VII by Dentsu Inc., Tokyo, which innovatively tackles the issues of privacy and human rights in an increasingly heavily surveillanced world.

The 3 Gold Digital Craft Lotus winners are:
• Dentsu Creative X, Tokyo: “Yakushima Treasure Another Live From Yakushima” for Yakushima Treasure
• PR Consulting Dentsu Inc., and Dentsu Inc., Tokyo: “To Lions Good News 2020” for Nikkei Inc.
• Deloitte Digital Australia, Melbourne: “Carbon Thumbprint” for Belong

DIGITAL LOTUS
There are 2 Gold, 5 Silver and 4 Bronze Lotus award winners in Digital Lotus.

Gold winners:
• Deloitte Digital Australia, Melbourne: “Carbon Thumbprint” for Belong
• Publicis Singapore, Singapore: “Care Lives On” for Proctor & Gamble’s Vicks India

DIRECT LOTUS
There are 1 Gold, 4 Silver, 6 Bronze, and 2 finalists awarded in Direct Lotus.

The Gold goes to:
• BWM Isobar, Sydney: “Disease Dilemmas” for the Garvan Institute of Medical Research

“There was a lot of heart for this piece. Not just because of the fact that it’s such an empathetic idea, but the fact that it turns the insight of the donations and charities on its head. It was such an interesting idea, that really stood out. It was an idea that was directly targeted to the right people, and it had measurable response,” says Hemant Shringy, chief creative officer, BBDO India, Mumbai, and Jury President of Direct Lotus.

eCOMMERCE LOTUS
There is 1 Bronze in the eCommerce Lotus category.

EFFECTIVE LOTUS
There are 1 Gold, and 2 Silver in Effective Lotus.

The Gold was awarded to:
• BWM Isobar, Sydney: “Disease Dilemmas” for the Garvan Institute of Medical Research

FILM CRAFT LOTUS
This year, there are 1 Grande, 5 Gold, 9 Silver, 10 Bronze, and 5 finalists in Film Craft Lotus.

The Grande of Film Craft Lotus is “Find Your Own Way” for Pocari Sweat by the Agency Dentsu Inc., Tokyo and production by Spoon Inc., Diamond Snap, Slanted, and Yuge Inc., Tokyo.

The 5 Gold winners were:
• Memesys Studios, Goa: won 2 Golds (Directing & Casting) for “Care Lives On” for P&G’s Vicks India, Agency Publicis Singapore, and entered by Memesys Culture Lab, Panjim
• FINCH, Sydney: “Stop Dreaming About New Zealand And Go” for Tourism NZ created for the Agency Special Group, Sydney
• Method and Madness, Singapore: “Wasteminster – A Downing Street Disaster” for Greenpeace UK, Film Production by Method and Madness, Singapore, Studio Birthplace, Kuala Lumpur, UK Park Village, London, and Special Effects by Method and Madness, Singapore
• Dentsu Inc., Tokyo: “The Passion Never Stops” for Boss Coffee by Advertiser Suntory Beverage & Food Limited, and Film Production Company Geek Pictures Inc., Tokyo

“‘Find Your Own Way’ absolutely pushes the boundaries of our industry. Congratulations to everyone involved. You made us so envious,” says Wuthisak Anarnkaporn, film director and founder of Factory 01 Co., Ltd., Bangkok, and Jury President of the Film Craft Lotus.

“‘Care Lives On’ is a campaign that doesn’t feel like a campaign. The actors don’t feel like actors. You don’t feel like you’re watching a spot. The direction, the editing, the camera work, just everything feels like a documentary. It was one of those few campaigns that tucked at your heart, but didn’t overdo it and that takes talent for the director. Kudos to the actors for their part, for making us feel that it’s real, and giving us a truly touching spot,” says Young-wook Paik, film director, MassMessAge, Seoul.

Paik also said of ‘Stop Dreaming About New Zealand And Go,’ “is a very character-based campaign and yet you can feel through the characters, you can feel the culture, you can feel the environment, you can even understand the sense of humour. It’s just brilliantly directed, brilliantly cast, just everything about the whole spot had a spark to it. It doesn’t go with the traditional tourism campaign route.”

“‘Wasteminster’ is absolute stunning. So many incredible and strong decisions. It’s a clever new different mood in social movement. One of my favourites in this show.

“‘The Passion Never Stops’ is a crazy campaign. Old school production design is rarely done. The way they just created the whole scenery and the whole situation and paid homage to the entire culture of that genre (tokusatsu) was just brilliant.”

FILM LOTUS
In the Film Lotus category, there are 3 Gold, 4 Bronze Lotuses, and 6 finalists awarded.

The 3 Gold Film Lotus winners were:
• Ogilvy Group Thailand, Bangkok: “My Goal” for ME by TMB by TMB Bank Public Company Limited, and Film Production Company Factory 01, Bangkok
• Wunderman Thompson Thailand, Bangkok: “The Trainee” for The 1 Central’s The 1
• DDB Mudra Group, Mumbai: “Game Responsibly – Machine-Gun Mouth” for Battlegrounds Mobile India by Krafton, by Film Production Company Early Man Film, in Mumbai

INNOVA LOTUS
The “Magnificent Seven” Jury Presidents, headed by Merlee Jayme, APAC Chief Creative Officer, Dentsu International, Manila, judged the INNOVA Lotus, Lotus Roots, and Grande for Humanity.

The INNOVA Lotus rewards innovative world-class concepts whether they be ideas, technologies, or designs that have pushed the industry into unchartered territory. There are 1 INNOVA Lotus and 1 finalist awarded.

The INNOVA Lotus goes to Leo Burnett Australia, Melbourne’s “One House To Save Many” for Suncorp Insurance and production by The Glue Society, and Revolver, Sydney.

Says Shringy: “What a brilliant innovation. It just makes so much sense. It’s really a win-win-win in all the ways possible. It was absolutely amazing. Really look forward to see how this really becomes sustainable.”

LOTUS ROOTS
Unique to ADFEST, the Lotus Roots category celebrates ideas that embody local values whether in terms of culture, religion, beliefs, traditions, or language. This year, 4 Lotus Roots and 7 finalists were awarded.

4 Lotus Roots winners were awarded to:
• Muma Malaysia, Kuala Lumpur: “V-Kebaya” for Libresse by Vinda Marketing, and production by Awesome Studios in Subang Jaya, and Nacho Usual Collective and Wizard Photography in Kuala Lumpur
• DDB Mudra Group, Mumbai: “Stayfree – Daughter’s Day” for Johnson & Johnson’s Stayfree Sanitary Pads, and by Production Company Vanilla Films, Mumbai
• Wunderman Thompson Philippines, Manila: “Right The Ride: Jeepneys Against Misogyny” for the Commission on Human Rights of The Philippines, and production by Film Pabrika, Ala Carte Digilab, and Hit Productions, in Manila
• Dentsu Inc., Tokyo: “13865 Black Dots And 2 Red Dots.” for Nagasaki Shimbun’s Nagasaki Shimbunsha

MEDIA LOTUS
In the Media Lotus category, there were 1 Grande, 3 Gold, 5 Silver, 8 Bronze, and 3 finalists awarded.

The Grande winner was Havas Middle East and Red Havas Middle East, Dubai for “Liquid Billboard” created for Adidas with production companies Jack Morton Worldwide, Dubai, and Vox Haus, Sao Paulo.

Gold awards went to:
• Cheil Pengtai Beijing and Cheil Hong Kong: “The Cost of Bullying” for Samsung and production by Cheil Pengtai Beijing
• Cheil Worldwide, Seoul: “Slow Road” for Jeju Tourism Organization by Media Agency TMAP Mobility, Seoul, and production by The Shot, Freelance, and Creative Bom, Seoul, and Box Tree, Jeju
• Leo Burnett Australia, Melbourne: “One House To Save Many” for Suncorp Insurance by The Glue Society and Revolver, Sydney

Says Jason Williams, chief creative officer, Leo Burnett Australia and Jury President of Media Lotus: “‘Liquid Billboard’ won Grande “because of its creativity, craft, and ultimately, its courage. A project that orchestrated all available media techniques to challenge a cultural problem and create a positive conversation.”

On ‘One House To Save Many,’ Keisuke Muroya, creative director, Tokyu Agency Inc., Tokyo, says “Their strategy is great because the problem was well-presented. They mentioned the extreme weather that they experience and the building code. I admire their bravery in working with government agency. I was impressed by their feasibility in making prototype.”

MOBILE LOTUS
In Mobile Lotus, there are 1 Grande, 1 Gold, 8 Silver, 2 Bronze, and 1 finalist.

Deloitte Digital Australia, Melbourne’s “Carbon Thumbprint” for Belong, and production companies Collider Films, Fin Design + Effects, Squeak E Clean Studios, and Risk Sound, in Melbourne won the Grande (in Use of Data for Mobile) and Gold (in Mobile Campaign) in Mobile Lotus.

NEW DIRECTOR LOTUS
In the New Director Lotus category, there is 1 Silver award.

OUTDOOR LOTUS
In Outdoor Lotus, there are 2 Silver, 3 Bronze, and 5 finalists.

PR LOTUS
In PR Lotus, there were 1 Grande, 5 Gold, 5 Silver, 6 Bronze, and 5 finalists awarded.

The Grande winner went to Havas Middle East and Red Havas Middle East, Dubai for “Liquid Billboard” created for Adidas with production companies Jack Morton Worldwide, Dubai, and Vox Haus, Sao Paulo. Liquid Billboard also won the Grande in the Media Lotus category.

Gold PR winners were:
• Saatchi & Saatchi Australia, Melbourne: “Donation Dollar” for The Royal Australian Mint by PR Agency Herd MSL, Melbourne. Donation Dollar won 2 Golds for Corporate Social Responsibility and Integrated PR Campaign
• Grey Tokyo, Tokyo: “The Center Lane” for Procter & Gamble Company’s SK-II, and production by Blue One Inc., and Ennet, Inc., Tokyo
• Cheil Worldwide, Seoul: “Slow Road” for Jeju Tourism Organization and Production Companies The Shot, Freelance, and Creative Bom, in Seoul, and Box Tree in Jeju
• Innocean Worldwide, Seoul: “Mask ID” for Dal.Komm Café and Ministry of Health and Welfare & Korea Association of Social Welfare Center, and Production Company Planit Production in Seoul

Says Williams: ‘Liquid Billboard’ was awarded Grande “because of its intent to create a positive conservation in all platforms and tackle a cultural issue in an innovative and iconic way.”

“‘Mask ID’ deals with a current issue and it’s a fantastic way to prevent indoor infections. The employee can focus on their job without worrying about telling the customer to wear a mask,” says Keisuke Muroya, creative director, Tokyu Agency Inc., Tokyo

PRESS LOTUS
In the Press Lotus category, there were 1 Silver, 1 Bronze winners, and 4 finalists awarded.

PRINT & OUTDOOR CRAFT LOTUS
In the Print & Outdoor Craft Lotus category, there were 1 Grande, 1 Gold, 3 Silver, 3 Bronze winners, and 1 finalist.

Ogilvy Group Thailand, Bangkok and Illusion CGI Studio, Bangkok’s “No Pests Allowed” for Goo Go Green created for the Advertiser Live Long Life Co.,Ltd. won the Grande of Print & Outdoor Craft Lotus for Use of Computer Generated Imagery, and also a Gold for Use of Retouching and Image Manipulation.

Says Chan: “It’s a stunning example of how exceptional craft can really bring an idea to life. It’s quite a bold idea to start with. And visually, it stops you in your tracks, but it’s the craft that really makes it sing. And that’s always the way with great work, the craft is just as important as the idea.”

GRANDE FOR HUMANITY
The Grande for Humanity, which recognizes excellence in Corporate Social Responsibility or Public Services & Cause Appeals, was awarded to Saatchi & Saatchi Australia, Melbourne for “Donation Dollar” for The Royal Australian Mint, which won Gold from Direct Lotus.

Says Jayme: “’Donation Dollar’ made compassion a part of people’s daily interactions and its impact to humanity. It’s strong, and long lasting. It’s a strong initiative that helps drive awareness and acts as an enabler to help others in times of need. It’s a very timeless solutions for the world’s problems today.”

AUSTRALIAN WINNERS:

BRAND EXPERIENCE LOTUS

Gold:
Saatchi & Saatchi Australia, The Royal Australian Mint, Donation Dollar
Leo Burnett Australia, Suncorp Insurance, One House To Save Many

DESIGN LOTUS

Gold:
Saatchi & Saatchi Australia, Made From Melbourne

Silver:
Saatchi & Saatchi Australia, The Royal Australian Mint, Donation Dollar
Leo Burnett Australia, Suncorp Insurance, One House To Save Many

Bronze:
BWM Isobar Sydney, Garvan Institute of Medical Research, Disease Dilemmas

DIGITAL CRAFT

Gold:
Deloitte Digital Australia, Belong, Carbon Thumbprint

DIGITAL LOTUS

Gold:
Deloitte Digital Australia, Belong, Carbon Thumbprint

Silver:
BWM Isobar Sydney, Garvan Institute of Medical Research, Disease Dilemmas

Bronze:
BWM Isobar Sydney, Foot Locker, Mark of Greatness
BWM Isobar Sydney, Garvan Institute of Medical Research, Disease Dilemmas

DIRECT LOTUS

Gold:
BWM Isobar Sydney, Garvan Institute of Medical Research, Disease Dilemmas

Silver:
Saatchi & Saatchi Australia, The Royal Australian Mint, Donation Dollar

Bronze:
BWM Isobar Sydney, Garvan Institute of Medical Research, Disease Dilemmas

EFFECTIVE LOTUS

Gold:
BWM Isobar Sydney, Garvan Institute of Medical Research, Disease Dilemmas

FILM CRAFT

Gold:
FINCH, Special, Tourism NZ, Stop Dreaming About New Zealand and Go

Silver:
FINCH, Special, Tourism NZ, Stop Dreaming About New Zealand and Go
FINCH, Google, Finding Pride
Squeak E. Clean Studios, Innocean Australia, Hyundai, Hyundai Tuscan ‘Tomorrow Wants Its Car Back’

Bronze:
AIRBAG, The Monkeys, Meat & Livestock Australia, Make Lamb Not Walls
Heckler, We Are Social, Audi Australia, Electric Eye
FINCH, Mother Shanghai, Oneplu, Lunarland
Rumble Studios, Thinkerbell, NRMA Insurance, Boat
Rumble Studios, BMF, Tourism Tasmania, Call of the Off Season
AIRBAG, The Monkeys, Meat & Livestock Australia, Make Lamb Not Walls

GRAND FOR HUMANITY
Saatchi & Saatchi Australia, The Royal Australian Mint, Donation Dollar

INNOVA LOTUS

Leo Burnett Australia, Suncorp Insurance, One House To Save Many

MEDIA LOTUS

Gold:
Leo Burnett Australia, Suncorp Insurance, One House To Save Many

Silver:
Saatchi & Saatchi Australia, The Royal Australian Mint, Donation Dollar

Bronze:
Saatchi & Saatchi Australia, The Royal Australian Mint, Donation Dollar
BWM Isobar Sydney, Garvan Institute of Medical Research, Disease Dilemmas

MOBILE LOTUS

Grande:
Deloitte Digital Australia, Belong, Carbon Thumbprint

Gold:
Deloitte Digital Australia, Belong, Carbon Thumbprint

Silver:
BWM Isobar Sydney, Foot Locker, Mark of Greatness
Deloitte Digital Australia, Belong, Carbon Thumbprint

OUTDOOR LOTUS

Silver:
Saatchi & Saatchi Australia, The Royal Australian Mint, Donation Dollar

Bronze:
Saatchi & Saatchi Australia, The Royal Australian Mint, Donation Dollar

PR LOTUS

Gold:
Saatchi & Saatchi Australia, The Royal Australian Mint, Donation Dollar
Saatchi & Saatchi Australia, The Royal Australian Mint, Donation Dollar

Silver:
Leo Burnett Australia, Suncorp Insurance, One House To Save Many
Leo Burnett Australia, Suncorp Insurance, One House To Save Many

AGENCY OF THE YEAR
Saatchi & Saatchi Australia

INDEPENDENT AGENCY OF THE YEAR
The Independent Agency of the Year goes to Muma Malaysia, Kuala Lumpur for its campaign for Libresse, “V-Kebaya,” which won a Lotus Roots and a Silver.

DIGITAL AGENCY OF THE YEAR
Deloitte Digital Australia, Melbourne

MEDIA AGENCY OF THE YEAR
The Media Agency of the Year goes to Havas Middle East, Dubai for its Adidas campaign, “Liquid Billboard,” which won Grande of Media Lotus.

PRODUCTION COMPANY OF THE YEAR
Memesys Studios, Goa wins Production Company of the Year for its “Care Lives On” created for P&G’s Vicks India, which won 2 Gold, and 2 Silver Lotus awards.

ADVERTISER OF THE YEAR
Advertiser of the Year goes to The Royal Australian Mint.

Congratulations to all the ADFEST 2022 Special Awards winners.

Says Suraphongchai: “This year’s Special Award winners really represent the diversity and creative excellence that thrive in the region. Every year our winners astound, delight and inspire our industry. Congratulations to all the well-deserved stars and kudos for creating such impactful and boundary-breaking works. Thank you all for making ADFEST 2022 possible, to our juries, our entrants, our media partners, and our team in Bangkok. We look forward to seeing you in Pattaya.”

For the complete list of ADFEST 2022 Lotus award winners, visit http://www.adfest.com/index.php/Home/Awards/winnerslist2022.

The winners Showcase is also online at http://www.adfest.com/index.php/Home/Awards/winnersshowcase2022.