2024 CB HOT LIST #6: THINKERBELL

There were several agencies that were included in the final shortlist for Campaign Brief Agency of the Year. In the lead-up to the AOY announcement, we profile those that made the 2024 CB Hot List…

Thinkerbell put in a good creative performance in 2023, once again making the Campaign Brief Hot List Top 10 with several campaigns seen and noted.

Notable work for the agency in 2023 included Menulog ‘Delivery Bag’ and ‘Dolla Dolla Deals’; Furphy ‘Rookie’; XXXX ‘Lure Lager’; Vegemite ‘Happy Little Remake’; Repco ‘Bathurst’; Binge ‘Awkward Date’; Koala ‘Boomer Blocker’ and Guinness ‘Brewery of Meteorology’.

Highlights in 2023 included ranking #2 agency in the global Bestads Rankings (Thinkerbell was #1 in 2021 and 2022). Also, opening up Thinkerbell Auckland.

The agency won 35 awards across 10 projects at 19 shows. Furphy ‘Truck’ won Gold and Bronze at The One Show, a Yellow Pencil at D&AD, a Silver Lion at Cannes and three Gold Pencils at AWARD.

Thinkerbell added 48 staffers in 2023 bringing the agency total to 150, the 13th biggest in Australia.

On the new business front the agency added 31 new clients, boosting billings to $65 million.