It’s Dolla Dolla Deals Y’all: Menulog launches new value platform featuring Wu Tang Clan rap legend Inspectah Deck via Thinkerbell


Australian-born on demand delivery platform Menulog has today launched its new ‘Dolla Dolla Deals’ value platform via Thinkerbell; highlighting to customers the more than 20,000 offers, bundles and surprises available every day via the Menulog App.


To help Aussies live large on a budget, Menulog has recruited the legendary Inspectah Deck from the Wu-Tang Clan.

No stranger to wheeling and dealing, the new ‘Dolla Dolla Deals’ campaign is set to the legendary Wu Tang Clan track C.R.E.A.M (Cash Rules Everything Around Me), famous in culture for its lyrics “Dolla Dolla Bills Y’all!”. Co-written by Inspectah Deck himself, C.R.E.A.M first dropped on airwaves 30 years ago, with the release of the Wu-Tang Clan’s debut album Enter the Wu-Tang (36 Chambers).

Says Inspectah Deck: “Menulog are true champions with how many deals and dolla dolla bills they’re splashing to give people the best value everyday.”

The new value platform will be supported across TV, radio, OOH, earned and social; with iterations of the value campaign to be developed and launched throughout 2023.

Says Sesh Moodley, head creative tinker, Thinkerbell:  “Menulog has a really strong connection to music and pop culture in particular, being famous for their ‘Did Somebody Say’ tracks with Snoop Dogg and Katy Perry. When we were briefed to come up with a value platform it was a no brainer to hit up Wu-Tang Clan, arguably the greatest and most influential group in hip hop history. The C.R.E.A.M track was the perfect fit.”

Delivering value plays a key part in Menulog’s mission to deliver joy across Australia, and the sheer number of deals on offer both from Menulog and its suppliers, means Menuloggers can feel like a baller with every order.

Says Simon Cheng, marketing director at Menulog Australia: “Menulog has been delivering joy to Australia for over 17 years now and Dolla Dolla Deals is our commitment to providing the best value to Aussies when we all need it most. We encourage everyone to jump onto the Menulog app and find out what deals and offers are in your area today.”

Client: Menulog Australia
Creative & Earned: Thinkerbell
Media Agency: UM
Production: Heckler
Sound Studio: Heckler Sound

Menulog Australia
Simon Cheng – Marketing Director
Fiona Bateman – Head of Brand and Media
Mark Nicholls – Marketing Manager
Rami Tamer – Head of Partner Marketing
Lisa Brown – Head of Communications and Government Relations

Jessica Campbell – Lead Production Tinker
Kiely Decker – Head Thinker
Jack Burton – Lead Creative Tinker
Josh Manning – Lead Brand Thinker
Lucas Fowler – Lead Creative Tinker
Joe Ayat – Lead Earned Thinker
Sarah Siv – Lead Thinker
Adam Ferrier – Chief Thinker
Charlie Marchant – Earned Thinker
Afonso Martins – Thinker
Taylor York – Head Earned Thinker
Sesh Moodley – Head Creative Tinker
Emily Leary – Lead Creative Tinker
Kerstin Allin – Lead Owned Thinker
Dan O’Bey – Lead Creative Tinker
Claire McMahon – Lead Design Tinker
Luke Sikora – Design Tinker
Marcus Byrne – Head of Art
Jerker Fagerström – Managing Partner

Stefan Jose & Sesh Moodley (TKB) – Directors
Will Alexander – Co-Founder & Executive Producer
Jamie Watson – Co-Founder & Executive Creative Director
Amy Jarman – Head of Production
Coralie Tapper & Alex Bray – Producers
Stefan Jose – Director of Photography
Tom Corbett – Head of VFX
Andrew Holmes – Lead Editor
Jordan Swioklo & Dan Page – Assistant Editors
Dusan Marjonovic, Rachael Tedesco, Edward Hassan, Phillip Wang, Woon Yen Cheng, Ooi Sen Ree – 3D Artists
Nitin Amin – VFX Compositor
Julian Ford – Online Artist
Fergus Rotherham – Colourist
Toni Higginbotham – Casting Director

Heckler Sound
Bonnie Law – Executive Producer
Dave Robertson – Mix Engineer
Anton @ Trailer Media – Music Supervisor
Featured Track: Wu-Tang Clan – C.R.E.A.M.

Peter Stewart – Group Director
Laura Ellis – Senior Client Director
Tom Carlon – Trading Director
Rahma El Sayed – Creative Connections Director
Bernadette Banasik – Senior Planning Manager
Phoebe Keogh – Strategy Director