Repco is bringin’ the Bathurst with the help of Brocky’s glove in new campaign via Thinkerbell

Sit down, get your backside trackside and let us tell you a story about a special bit of racing memorabilia. Legend has it that after his hat-trick winning run in ‘84 Brocky dropped his racing glove somewhere upon the track at Mt Panorama, only to be found by a wide-eyed and impressionable young race fan. And every year, at this magical time of year, anything it touches becomes more Bathurst.

Celebrating 60 years of the Bathurst 1000, as well as the successful introduction of the new Gen 3 racers, Repco and Thinkerbell knew they needed to Bring the Bathurst bigger and better than ever before. So it was a stroke of luck when we found the glove.

Says Kym Sutherland, GM marketing – Repco: “Bathurst is the big one; everyone’s favourite.  And after 60 years of the Great Race, we figured we should really just turn it up and have some fun with its magic, including a few nods to some of our favourite moments and legends.”

Says Ben Couzens, executive creative tinker, Thinkerbell: “In Repco’s third year of Bringin’ the Bathurst, we knew we needed to keep raising the octane. When we found this bloke bragging in a pub we simply decided to follow him around with a camera. Happy to report that Angry Anderson was not harmed in the making of this work.”

For lovers of overdone snags and the smell of burning rubber, Bringin’ the Bathurst is running up to and throughout the race in October. It can currently be found doing burnouts in the car park as a long-form film, multiple cuts for TV + online, print, social, radio, POS, catalogue and digital, with a couple of high octane surprises along the way.

Client – Repco
Scott Whiteley – Executive GM Marketing & CX – Automotive Parts Division – GPC
Kym Sutherland – GM Marketing – Repco
Elizabeth Cox – GM Marketing & Retail Strategy – Repco NZ
Priscilla Sugrue – Brand Manager
Brianna Hailey – Brand Specialist

Agency – Thinkerbell
Gideon Nedas – Lead Thinker
Nic Molyneux – Lead Creative Tinker
Benjamin Mann – Lead Creative Tinker
Julia Keller – Thinker
Claire Montfort – Lead Production Tinker
Marcus Byrne – Head of Art
Ben Couzens- Executive Creative Tinker
Katrina Khao – Head Brand Thinker
Chris Buchanan – Lead Creative Tinker
Simon Flemming – Lead Creative Tinker
Jim Ingram – National Chief Creative Tinker

The Producers – Production Company
Matt Kamen – Director
Tanya Spencer – Executive Producer
Krystal Tomczak – Production Manager
Peter Eastgate – DOP
Jon Webb – Stills Photographer
Ryan Brett (Manimal Post) – Post Production
Sean Wilkinson (Rumble) – Audio engineer