Aussie expat and former McCann Worldgroup Australia CEO Nicole Taylor joins LEGO Group as senior vice president and head of the Lego Agency

Aussie expat and former McCann Worldgroup Australia CEO Nicole Taylor has been appointed LEGO Group senior vice president and head of the Lego Agency.

Taylor will lead the 400-strong fully integrated in-house creative agency that is responsible for creating the company’s exceptional brand and marketing campaigns that inspire children, families and adults to play and create. She will be responsible for setting strategy, driving innovation and be part of Chief Product and Marketing Officer Julia Goldin’s leadership team.

Taylor joins Lego from C14torce in Barcelona where she held the role of chief executive officer.

Says Goldin: “I’m excited to welcome Nicole to the Lego Group. She has an outstanding track record leading global agency teams, overseeing creative and culturally-relevant work that advances brand values, and building strong teams in a nurturing, creative environment. I am confident that under her leadership the Lego Agency will continue to develop ground-breaking communications that will inspire and delight all Lego audiences and help the Lego brand establish its vision as a global force for Learning through Play.”

Says Taylor: “As a parent, I’m excited to be part of a team that makes the world a more playful place – not just for my daughter and our family, but for millions of people of all ages around the world, every day. As a leader of creative businesses, I’ve learnt that the freedom to play and experiment, in combination with diverse perspectives, will create the conditions for creativity to thrive. The LEGO Agency has all these attributes in spades and I can’t wait to start working with the talented, creative minds behind their fantastic work and, together, inspire even more people to play.”

Taylor replaces Remi Marcelli who moved to become Head of New Businesses Product Group at the LEGO Group.  The LEGO Agency is headquartered in Billund, Denmark with offices in Enfield, US; London, UK; Shanghai, China; and Singapore.

Previously Taylor was chief executive officer at DDB Sydney, before joining McCann Australia as CEO in April last year. Taylor joined DDB at the beginning of 2011 in the role of managing partner heading up Volkswagen, and after almost four years with the agency was then promoted to managing director. In September 2017 Taylor was promoted to the role of CEO.

Before DDB Sydney, Taylor was at GPY&R on and off for over 10 years, except for a two year stint at BWM from 2006 until 2008 and one year at Telstra in 2003 to 2004.

The news of Taylor’s departure comes only days after CB revealed that C14torce CCO Toby Talbot is also departing the agency, and will be heading back to Australasia in early 2022. CB will be revealing exactly where later today or tomorrow.