Mountain Goat Beer launches law firm Goat Goat & Goat – Attorneys at Law via The Monkeys
Injured by an automatic door? Received a negligent haircut? Read a self-serving press release? Get the lawyers who will take you seriously – Goat, Goat & Goat Attorneys at Law.
The latest venture from Mountain Goat Beer, developed by The Monkeys, part of Accenture interactive, is dishing out compensation to Australians who have suffered some form of injustice.
The promotional campaign, directed by Max Barden from Sweetshop, will feature real Goat, Goat & Goat clientele who were brave enough to come forward and share their stories of injustice, such as Albert Garcia, whose fro-yo didn’t come with enough sprinkles.
Says Ant Keogh, chief creative officer, The Monkeys: “I’m honoured we could help Mountain Goat brewery widen its scope to encompass the practice of law.”
Says Marc Slater, marketing manager, Mountain Goat Beer: “With the brewery being closed for most of the year we’ve put the goats to good use. Opening a law firm that dishes out cash for minor complaints seemed like a logical next step for the brand.”
If you’ve been aggrieved or wish to seek compensation, simply purchase a case of Mountain Goat Beer and plead your case for a chance to win compensation. There’s fifty thousand dollars to claim!
The national promotion runs from October 18th across social, OOH, radio and online.
Client: Mountain Goat Beer
General Manager: Mick Bentley
Marketing Manager: Marc Slater
Creative Agency: The Monkeys Melbourne, part of Accenture Interactive
Chief Executive Officer: Paul McMillan
Chief Creative Officer: Ant Keogh
Head of Planning: Michael Derepas
Art Director: Zenon Predecki
Copywriter: Cody Naetzker
Copywriter: Chris Ellis
Designer: Chris Thompson
National Head of Production: Romanca Mundrea
Senior Producer: Eliza Malone
Group Content Director: Sophie Gosper
Content Director: Allan Carlow
Production Company: Sweetshop
Director/Editor: Max Barden
Executive Producer: Greg Fyson
Managing Director: Edward Pontifex
Casting: Highway Casting
Sound: Terry Man Sound and Squeak E. Clean Studios
49 Comments
What?
This is terrible.
Ain’t no country I ever heard of…
very weird. I enjoyed it.
What a pile of crap
Because this is bloody great
Is this campaign all based on the fact you can have a beer case and court case? Or is it just meant to random and quirky? It has a bit of a Tim & Eric vibe, so maybe it’ll hit that so weird it’s good spot.
Pretty bloody rare these days, well done.
made me laugh, don’t know why, don’t care.
Awesome show goat job.
Only beer brand in OZ doing decent beer ads.
Totally absurd. Loved ’em.
A Cody and Zenon masterpiece.
Good beer ads again.
Bloody funny. Bloody good.
Goat, goat, good.
No, we just don’t work for the agency!
https://campaignbrief.com/call-goats-win-beer-mountain-g/
They’re not a total disaster. They manage to name the brand multiple times and the link to buying a case is there. But my gawd these are horribly done. Even when BFG9000 used this style there was still elements of craft within them. This is just rubbish.
Shades of Snickers Insurance happening here.
“Pffft.” These are bloody funny. Great writing and performances.
What? It’s called comedy. Loved this. Well done, even the missus chuckled which means this is definitely up there on the funny scale.
Friggin hilarious. Good beer too.
Unexpectedly good.
It’s not quite the G.O.A.T, but it’s bloody genuinely funny, risotto guy taking the biscuit.
What’s the significance of $241 and $98?
Hilarious. Good stuff.
“My eyes flashed before my eyes.” C’mon, silly, different, funny. More lol than LOL, sure; but beautifully crafted in every way.
This is funny as.
Goes to show good creative doesn’t need a monster budget. This is 10x better than half the stuff beer brands are putting out these days!
The GOAT status lives on.
These are funny. Nice one.
i dont get it
The writing is great!
Not bad. Not amazing. Not particularly funny, but not particularly cringe either. Not really sure about all the super positive comments (assume they are the creatives/friend/colleagues) but nothing to be ashamed of either.
Assuming the positive comments are from the creatives would be a good bet.
I’m not saying there’s a pattern. But every time certain creatives mentioned above release work there’s always the same style of glowing compliments offsetting any and all criticisms
Getting the goats to shoot it was a step too far. Yeah nah.
Tricky looking budget, so good considering. Risotto spot was funny. Mind you if they had decent coin, then they are rubbish. But wine. In it.
the fact The Monkeys ran this exact same campaign back in 2019?
https://campaignbrief.com/call-goats-win-beer-mountain-g/
13 Goat parodied a call centre.
Goat Lotto parodied tattslotto.
Goat, goat & goat is parodying a law firm.
What about these campaigns is the ‘exact same’?
I can’t help but feel everyone commenting ‘good for the budget’ or about how the craft isn’t great is totally missing the point. All the bad green screen and type and everything else IS what’s funny about this, and I reckon they’ve nailed it. And – sigh – no I’m not a creative or mates with them, I’m just a regular director who knows that this is a pretty tricky tone to pull off well.
Couldn’t agree more. Nailing the an infomercial/local ad parody is not as easy as Tim and Eric make it look. These are good.
@are we all just gonna ignore
It’s called Goat beer so chances are they are gonna keep doing things with goats. It wouldn’t be a dumb business decision.
My ex-husband left me with the kids and hasn’t paid a dime in child support. Luckily Goat, Goat & Goat tracked down my cousin and got me $98 in compensation. Now I can afford to feed Tiffany, Heather, Cody, Dylan, Dermot, Jordan, Taylor, Brittany, Wesley, Rumor, Scout, Cassidy, Zoe, Chloe, Max, Hunter, Kendall, Kaitlin, Noah, Sasha, Morgan, Kyra, Ian, Lauren, Qbert, and Phil!
these are stupid – weird – random – piss funny. love it.
These are funny.
If you don’t like them, get back to your regional government awareness communications posters.
Speaking of, better crack on myself.
ad was good tho
I love these. Very funny and memorable.
Seems like a huge amount of monkey’s commenting on this.
Couldn’t be more obvious, and that is a sad state of affairs.
It’s OK stuff, but anybody making out like this is comedy gold is delusional or working for the man.
…is Italian for “who fuckin’ overcooked the rice?”
Great writing.
Great parody production.
I very much enjoyed them.
And yeah, “My eyes flashed before my eyes” is cracking.
Well done C+Z.