2025 CB HOT LIST #2: SPECIAL

There were several agencies that were included in the final shortlist for Campaign Brief Agency of the Year. In the lead-up to the AOY announcement, CB highlights those that made the 2025 CB Hot List…

Notable work: Pepsi ‘Pepsi Max / Thirsty for more’, Pepsi ‘Tastes OK’, Pepsi ‘Fashion Items’, ‘Taylor’s Football-playing Pepsi-Loving boyfriend’ and new ID; Cricket Australia ‘You need to see it’; Uber Eats ‘Get Almost, Almost Anything – Jason Alexander’; Uber ‘Skip!’; Dylan Alcott Foundation ‘Shift20 Casting Call’; Kathmandu ‘We’re Out There’, ‘Insulation for any situation’; Kitchen Warehouse ‘Black Friday’; Gippsland Dairy ‘Slow Good’; Uber One ‘Agassi’ and ‘Michelle Williams’; ANZ Falcon ‘Now it’s personal’; Bonds ‘As worn by us’; Red Rock Deli ‘PNAU’; Jaycar ‘Just Ask Jaycar’; Smiths + Netflix; MACq ‘Sleep’

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