The ANZ Falcon is back. And now it’s personal in new fraud protection campaign via Special + PHD
ANZ has launched a new campaign via Special and PHD to educate customers about its advanced fraud protection technology ANZ Falcon.
Since the iconic ANZ Falcon campaign was first launched to the Australian market in 2006, fraud has evolved. And so too has ANZ Falcon technology – it now learns from ANZ customers to provide personalised fraud protection 24/7.
This is the focus of the new campaign, ‘DoppelFalcons’, which brings to life ANZ Falcon through lookalike falcons that help spot the difference between the customer and fraud.
The campaign features customers as they interact with a range of banking products. All the while, their DoppelFalcons are keeping watch 24/7, collectively monitoring millions of transactions every day.
Says Sian Chadwick, general manager marketing, Australia, ANZ: “The campaign demonstrates to our customers that ANZ has fraud protection that’s personal to them. Rather than just one falcon, it’s almost as if everyone has their very own falcon, protecting them 24/7, whenever or however they pay, learning from thousands of data points on their transactions.”
Says Ryan Fitzgerald, ECD Special: “With fraud and scams on the rise, who wouldn’t want one of the world’s foremost avian predators on their side? ANZ customers can feel a little bit safer with the DoppelFalcons in the world.”
Media amplification of the campaign will help give audiences confidence in ANZ’s security credentials through high impact media such as a 12-metre ‘3D’ falcon perched on Bourke Street, and make the benefits feel tangible through a personalised dynamic online video approach.
Says David Bielenberg, head of strategy and planning at PHD Melbourne: “The falcon has given us licence to play across a combination of trusted media environments and contextually relevant moments to highlight ANZ’s security features to a new generation.”
The film was directed by Steve Rogers via Revolver, with all VFX being produced by Alt.VFX.
As a founding partner of Shift 20 Initiative, ANZ continues to prioritise and pursue best practice for representation, inclusion and accessibility of people living with disability in advertising through this campaign.
The campaign launched 14 April and will include extensions for ANZ Plus and Everyday Banking. It will run across TV, online video, audio, OOH, print, social, search in addition to owned channels.
Falcon is a registered trademark of Fair Isaac Corporation.
Client: ANZ
General Manager of Brand Strategy & Marketing: Sian Chadwick
Head of Marketing, Brand & Advertising: Patrick Barbaro
Head of Marketing, ANZ Plus & Deposits: Luana Hughes
Head of Marketing, Credit Cards & Personal Loans: Alex Djambov
Go-To-Market Lead – ANZ Plus, Deposits, Brand and Sponsorship: Hayley Smith
Brand Strategy Lead: Tuulia Lampi
Production Lead: Sally Humphris
Campaign Manager (Brand): Sarah Murphy
Campaign Manager (Credit Cards): Isaac McCallum
Campaign Manager (ANZ Plus): Lisa D’Souza
Campaign Manager (Communications): Amy De Petro
Campaign Manager (PR): Maggie Joyce
Brand Strategy Manager: Daniel Bese
Social Media Associate: Stacy Oularis
Digital Campaign Initiative Lead: Krista Pech
Marketing Journey Expert – Marcia Gomes
Creative Agency: Special Australia
Partner/CEO: Lindsey Evans
Partners/CCO: Julian Schreiber & Tom Martin
Partner/CSO: Bec Stambanis
Head of Strategy, Melbourne: Nathan Rogers
Strategic Planner: Laura Wiseman
Executive Creative Director: Ryan Fitzgerald
Creative Directors: Justin Butler & Leti Bozzolini
Creative Technologist: Laurent Marcus
Creatives: Gabe Woodmansey & Jono Aidney
Team Lead & Director of Operations: Felicity Touzeau
Team Lead & Director of Business Management: Ollie May
Business Director: Meg De Laurier
Business Manager: Ella Papilion & Lea Degove
Head of Production, Melbourne/Producer: Sophie Simmons
Senior Producer: Glen Mcleod
Head of Stills Production: Nick Lilley
Director, Digital: James Simmons
Digital Producer: Gigi Song
Design Director: Dan Jones
Designer: Jen Bailey
Production Company: Revolver
Director: Steve Rogers
Managing Director/Co-owner: Michael Ritchie
Executive Producer/Producer: Pip Smart
DOP: Simon Duggan
Production Designer: Steven Jones-Evans
Casting: Peta Einberg Casting
Editing: ARC EDIT
Editor: Elise Butt
Executive Producer: Winnie O’Neil
Editor’s Assistant: Carly Anne Kenneally
Visual Effects: Alt.VFX
VFX Supervisor: Jay Hawkins
VFX Producer: Celeste Fairlie
Grade: Trish Cahill
Music & Sound: Rumble Studios
Executive Producer: Michael Gie
Composer: Jeremy Richmond
Sound Designer: Tone Aston
Sound Producer: Irene Kakopieros
Stills Production: Louis & Co
Photographer: Mat Baker
Executive Producer: Louis Molines
Producer: Luke Della Santa
Retouching: Electric Art
Media Agency: PHD Australia
Managing Director – Simon Lawson
Head of Strategy -David Bielenberg
Group Business Director – Jordan Smith
Group Planning Director: Rawanne Auda
Planning Manager -Kate Phillips
Investment Director: Kaitlin Despott
Investment Manager – Emir Omanovic
Digital Director – Callum Henderson
Digital Manager – Sam Cook
Digital Executive – Millie Coad
Account Coordinator – Christopher Simic
Activation Account Director – Rahil Shah
Head of Resolution Melbourne – James Hanley
Experience Manager – Christen Fernandes
PR Agency: ThrivePR
Executive Director – Snezna Kerekovic
Group Account Director – Nathan McGregor
Account Manager – Madeleine Rawson
Account Executive – Max Meaden
Social Media + Influencer Account Director – Bianca Wilmott
Digital Content Producer – Bethany Fuller
Senior Media Adviser – Brad Howarth
17 Comments
The smile at the end is so cringe. The performances are all cringe.
It is one of the most confusing TVCs I have ever seen. What has the little yellow owl got to do with it and is the woman making her own knock-of versions of it? So how come the falcons don’t peck her eyes out? The fraudsters are dead-set cliche. A smidge of casual racism thrown in. Plus everyone knows it always rains at trash’n’treasure sales. LOL. At least in Melbourne.
No interaction on the shirt, flat feathers and bad comp.
Oh how the mighty have fallen.
Love to see your latest work. Bet you nailed that chemist warehouse spot.
Love this.
Very cringe.
That bird sound is going to ruffle a few feathers. I think after the 3rd time I heard it I had to mute it
Its not something im going to pass on to a friend, but it works and in this market where everyone is getting ripped off, i think it will resinate.
Great line guys, well done
Bit flat compared to the original work, but that’s the world we live in. A lot of people on the list to smooth out any interesting bits.
Falcon shut down my transaction at the supermarket when it was for $81 groceries and $50 cash out. Very embarrassing for a product that is claimed to be “personal”. They claimed it was because the transaction was unusual. Luckily I had another card from a bank that doesn’t shut down a normal transaction.
It’s clear when people simply have axes to grind in the comments here. As someone who has no involvement or connection to the job, agency, client or prod co, I’d say it’s a nicely executed piece of work. Not going to win awards maybe, but definitely nothing to cringe about at all.
It’s an interesting dichotomy to learn that ANZ are promoting their back-end fraud detection technology. Just this weekend I explored their banking services as a potential new customer, wanting to verify that I had easy access to a 24/7 fraud management team should anything go wrong (you can’t be too careful, especially when most services are now 100% online). The only numbers that I could find *anywhere* on their public website lead to the worst AI voice interpretative front end I’ve ever experienced, and regardless of multiple attempts always lead to an ‘out of office, call back Monday’ message. On Monday, in an effort to explore whether I’d just missed the number somehow, I tried for a real person, who – after a 40 minute wait – couldn’t answer my question and provide such a number. ‘Do it via the app’ … was the reply… yeh right, too bad if THAT was the vector that the scammer used to hack in…
Needless to say I will not be an ANZ customer any time soon.
fwiw both UBank (NAB) and Bank of Queensland proved themselves worthy.
disappointingly non violent compared to og falcon ads but a good job all the same
I so wish our industry could be a little more gracious.
Would a passing acknowledgment of the originators of this successful campaign been so hard?
For the record it was created by DDB Melbourne, ran for some years and achieved spectacular results.
https://mjz.com/directors/the-perlorian-brothers/work/geico-assistant/
*Woodwind instruments that is. NRMA, Air BnB and ANZ obviously aren’t too concerned about how distinctive their ads sound.