2024 CB HOT LIST #7: TBWA

There were several agencies that were included in the final shortlist for Campaign Brief Agency of the Year. In the lead-up to the AOY announcement, we profile those that made the 2024 CB Hot List…

2023 was a very big year for TBWA, with several campaigns seen and noted.

Notable work in 2023 included Who Gives a Crap ‘Winnie-The-Pooh: The Deforested Edition’; FIFA Womens World Cup ‘Unity Beat’; MyCar ‘Auto Translate’; Seek ‘The Seekret’; Bubly ‘Bublé’; The Travel Corporation ‘The Windows to the World’; NAB ‘Social Bread’; Heinz ‘Good Then, Great Now’; Mastercard ‘Tennis in a New Light’ and Campari ‘Posters to Production’.

Awards in 2023 included one Gold and two Bronze Pencils at The One Show; four Gold, four Silver and seven Bronze Pencils at AWARD; plus a Grand Prix, one Gold, two Silver and two Bronze at Spikes Asia.

On the new business front TBWA won 30 new clients including Specsavers, Four’n Twenty Pies, Lipton, Cold Power, Weight Watchers, Audible, and of course the big one – the Telstra business (forming with others, including Bear Meets Eagle on Fire, a new bespoke agency +61).