2024 CB HOT LIST #2: SPECIAL

There were several agencies that were included in the final shortlist for Campaign Brief Agency of the Year. In the lead-up to the AOY announcement, we profile those that made the 2024 CB Hot List…

Special came through 2023 once again with great work on a wide range of clients.

Notable work included the Shift 20 Initiative; Uber Eats ‘Get Almost Almost Anything’ and ‘Dirt’; Uber One ‘One Hit Wonders’; Ebay ‘Everyone has a Thing’; Pepsi ‘Tastes Better With Pepsi Takeover’; Bonds ‘Bloody Comfy Hotel’, ‘Total Package Undies’ and ‘Wonderbums’; Coopers Big Ales ‘Local Everywhere’; Velocity ‘Velocity Means Fast’; and Kitchen Warehouse ‘Nothing’.

The unique thing about Special is that it works simultaneously in Sydney, Melbourne, New Zealand, LA, New York, London, Tokyo and Taipei.

Awards won in 2023 included Agency of the Year at AWARD, plus three Gold, three Silver and three Bronze Pencils for Virgin Australia ‘Middle Seat Lottery’, which also won a Yellow Pencil (+ Graphite and Wood) at D&AD plus two Silver and one Bronze Pencil at The One Show, a Bronze Lion at Cannes, plus one Gold, one Silver and two Bronze at Spikes Asia.