ANZ unveils latest ‘GAYTMs’ to celebrate Sydney Gay + Lesbian Mardis Gras via TBWA\Melbourne
Withdrawing money in Sydney is set to become far more fabulous with GAYTMs installed at ANZ’s Oxford Street, Pitt Street, Newtown and Bondi Beach branches via TBWA\Melbourne, Revolver/Will O’Rourke and The Glue Society.
A well-known fixture of Sydney Gay and Lesbian Mardi Gras, GAYTMs are elaborate works of art which change themes each year. This year’s fleet are covered in light reflecting rainbow prisms – a celebration of the 40th anniversary Mardi Gras parade.
Says Mark Hand, managing director, business and private banking and chair of ANZ’s Diversity Council, ANZ: “We have a long and successful partnership with Sydney Gay and Lesbian Mardi Gras, spanning 12 years as a major sponsor and participant, becoming Principal Partner in 2014.
“The GAYTMs are one of the many ways we show our support for Mardi Gras, the LGBTI community and our diverse and inclusive workforce.
“ANZ’s Pride Network promotes the important values of diversity, inclusion and respect for the bank’s staff and customers, and we’re proud to have this recognised as the 2017 AWEI Employer of the Year for the Australian LGBTI Inclusion Awards.”
The GAYTMs will light up areas around the ANZ branches at 81 Oxford Street, Darlinghurst, 242 Pitt Street, CBD, 294 King Street, Newtown, and 11 Hall Street, Bondi.
Client: ANZ
Creative Agency: TBWA\Melbourne
Public Relations Agency: Thrive
Media Agency: PHD
TBWA\Melbourne:
Chief Creative Officer: Paul Reardon
Creatives: Magnus Flynn. Olivia Romas
Head of Art: Eric Benitez
Production:
Senior Producer: Nik Round
Senior Producer: Rachel Foley
Senior Digital Producer: James Siebert
Content Producer: Stephanie Leddin
Editor: Tom Lock
Account Service & Planning:
Regional Group Head: Ricci Meldrum
Client Partner: Claire Tenzer
Project Director: Amelia Van Veenendaal
Project Manager: Lauren Ellis
Planning Director: Paul Arena
Production Company: Revolver/Will O’Rourke
Artistic, Design & Project Director: The Glue Society’s Luke Nuto & Alice Cogin
Managing Director/EP: Michael Ritchie
EP/Head of Projects: Josh Mullens
Producer: Isabella Vitelli
Production Designer: Sam Hobbs
Construction Manager/Art Director: Cameron Stanton
Music
Music composition – Tristan Dewey at Bang Bang Studios
Vocalists – Bec Ivanov & Kylie Auldist
Thrive pr and communications:
Business Director: Lucy Allen
Senior Account Director: Mark Detre
Account Director: Adam Valentine
Account Manager: Candice Wyman
PR Assistant: Alexa Painemilla
PHD:
Group Business Director: Jordan Smith
Planning Director: James Ramsey
Account Executive: Ryan Ambrose
Social Media Manager: Terri Coad
1 Comment
Going for a hat-trick.
GAYNZ
GAYTMs
…?