ANZ unveils latest ‘GAYTMs’ to celebrate Sydney Gay + Lesbian Mardis Gras via TBWA\Melbourne

| | 1 Comment

Screen Shot 2018-02-19 at 10.56.17 am.jpgWithdrawing money in Sydney is set to become far more fabulous with GAYTMs installed at ANZ’s Oxford Street, Pitt Street, Newtown and Bondi Beach branches via TBWA\Melbourne, Revolver/Will O’Rourke and The Glue Society.

A well-known fixture of Sydney Gay and Lesbian Mardi Gras, GAYTMs are elaborate works of art which change themes each year. This year’s fleet are covered in light reflecting rainbow prisms – a celebration of the 40th anniversary Mardi Gras parade.

Screen Shot 2018-02-19 at 10.56.31 am.jpgSays Mark Hand, managing director, business and private banking and chair of ANZ’s Diversity Council,  ANZ: “We have a long and successful partnership with Sydney Gay and Lesbian Mardi Gras, spanning 12 years as a major sponsor and participant, becoming Principal Partner in 2014.

“The GAYTMs are one of the many ways weScreen Shot 2018-02-19 at 10.56.40 am.jpg show our support for Mardi Gras, the LGBTI community and our diverse and inclusive workforce.

“ANZ’s Pride Network promotes the important values of diversity, inclusion and respect for the bank’s staff and customers, and we’re proud to have this recognised as the 2017 AWEI Employer of the Year for the Australian LGBTI InclusionScreen Shot 2018-02-19 at 10.56.54 am.jpg Awards.”

The GAYTMs will light up areas around the ANZ branches at 81 Oxford Street, Darlinghurst, 242 Pitt Street, CBD, 294 King Street, Newtown, and 11 Hall Street, Bondi.

Client: ANZ

Creative Agency: TBWA\Melbourne

Public Relations Agency: Thrive

Media Agency: PHDScreen Shot 2018-02-19 at 10.57.11 am.jpg


Chief Creative Officer: Paul Reardon

Creatives: Magnus Flynn. Olivia Romas

Head of Art: Eric Benitez


Senior Producer: Nik Round

Senior Producer: Rachel Foley

Senior Digital Producer: James Siebert

Content Producer: Stephanie Leddin

Editor: Tom Lock

Account Service & Planning:

Regional Group Head: Ricci Meldrum

Client Partner: Claire Tenzer

Project Director: Amelia Van Veenendaal

Project Manager: Lauren Ellis

Planning Director: Paul Arena

Production Company: Revolver/Will O’Rourke

Artistic, Design & Project Director: The Glue Society’s Luke Nuto & Alice Cogin

Managing Director/EP: Michael Ritchie

EP/Head of Projects: Josh Mullens

Producer: Isabella Vitelli

Production Designer: Sam Hobbs

Construction Manager/Art Director: Cameron Stanton


Music composition – Tristan Dewey at Bang Bang Studios

Vocalists – Bec Ivanov & Kylie Auldist

Thrive pr and communications:

Business Director: Lucy Allen

Senior Account Director: Mark Detre

Account Director: Adam Valentine

Account Manager: Candice Wyman

PR Assistant: Alexa Painemilla


Group Business Director: Jordan Smith

Planning Director: James Ramsey

Account Executive: Ryan Ambrose

Social Media Manager: Terri Coad