STAN-Hungry-Eyes.jpgStreaming service Stan is satisfying Australia's craving for premium entertainment via a new campaign launching tomorrow via Sydney independent agency Richards Rose.
 
Since its launch campaign starring Rebel Wilson in 2015, Stan has gone from strength to strength securing some of the world's very best TV shows - even commissioning and producing its own homegrown Stan Originals. This latest installment of 'The Biggest Deal in Entertainment' platform is set to the passionate pulse of Eric Carmen's famous 80's track "Hungry Eyes" and features a smoldering character from a bygone era who's captivated by the irresistible content Stan offers in 2017.
 
Brought to life by Australia's foremost comedic director Tim Bullock, the audience is taken on humorous and intriguing journey of discovery through the nation's cities and suburbia with an unapologetic nod to 80's pizazz. 

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 IMG_9179.jpg The annual Little Black Book Legendary Lunch for Sydney's top creatives and production company execs is set for Thursday September 7, jointly sponsored by top visual effects company Alt.vfx, film production company Taxi Film and editing company Arc Edit.

Incidentally, the occasion will also mark the 30th anniversary of Campaign Brief, which has represented LBB in Australia and New Zealand for the last few years, helping to make the Australasian region one of LBB's top 4 markets.

The invitation only lunch is exclusive to LBB member agencies and production companies.

For LBB membership enquiries contact: michael@campaignbrief.com


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LBB-calendar.jpgAs of September, Little Black Book will be running four newsletters per week, including country- and region-specific newsletters. In the past LBB has produced regular two-per-week newsletters and a 'special' every month, but there are too many exciting places in need of LBB loving to keep to this schedule. This new newsletter schedule will include the best local news and work submitted by LBB members plus editorial pieces.

LBB's biggest markets (Australia/NZ, Canada, UK, US) will get a special newsletter once a month. Click on the link below to view the LBB editorial calendar with dates, regions, and all the information you need.  

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Under-Armour-women.jpgUnder Armour has launched Unlike Any, its newest global marketing campaign via agency Droga5 New York. Through collaboration with spoken word artists, the campaign celebrates and honours the unprecedented achievements of female athletes that rise above gender comparisons and stand on their own as marvels of athletic prowess.

To accomplish this, Unlike Any shines a light on the remarkable talents of six Under Armour athletes including American Ballet Theatre principal ballerina Misty Copeland, long distance runner and Harlem Run Crew founder Alison Désir, world champion sprinter Natasha Hastings, and two of the brand's newest athletes; professional stuntwoman Jessie Graff, and Chinese taekwondo champion and actress Zoe Zhang (Lanxin Zhang). Additionally, world champion alpine skier Lindsey Vonn's Unlike Any film will premiere in Fall 2017. 

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UNICAR0147-Aged-Care-2-[FACEBOOK]-1200x628 2 (1).jpgAt a time when our world is becoming de-sensitised, Uniting is calling for a return to the personal touch. In collaboration with strategic brand agency Re, Uniting has launched its third brand-positioning campaign since the not-for-profit's rebrand in May last year.
 
The Uniting 'With Heart' campaign calls for a return to living life with compassion, and respect; for a life to be lived with heart.  The campaign showcases the 'un-corporate' values of Uniting through inspirational customer stories.

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Great Australian Storybook collection (1).jpgThe magic of stories and the worlds they create is something children everywhere cherish, and starting this weekend, News Corp Australia is bringing Australia's best children's storybooks to life with The Great Australian Storybook Collection.
 
News Corp Australia launched The Great Australian Storybook Collection campaign this week, aimed to assist children's literacy, while bringing the beauty and magic of Australia's best children's storybooks to life, including Possum Magic by renowned children's author Mem Fox, Waltzing Matilda by Banjo Patterson and Tales from the Gum Tree by May Gibbs.

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Putting the 'Roid in Android_Tour de France 1.jpgSportsbet and BMF have injected the 'roid in the Tour de France by painting their slogan 'Putting the 'Roid in Android' onto the actual route of Stage 18.
 
The online bookmakers' slogan for its new Android App appeared at several sections on the road at Col d'Izoard. Race leader Chris Froome (pictured below) was undeterred by the graffiti and is $1.04 to win his fourth tour.

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View the 15sec Yellow Jersey Winning Cyclist
View the 90sec The Endorsers
Warren-Brown-web.jpgFollowing the overwhelming success of last year's sell-out event, The Communications Council is proud to announce the return of the AWARD Creative Leadership Course in Sydney, with an additional course to run in Melbourne for the first time.

Exclusive only to The Communications Council corporate members, the course has been renamed for 2017 to reflect the significance of strong leadership qualities in CD roles. 

The AWARD Creative Leadership course, which is curated and chaired by industry trailblazer and BMF creative founder, Warren Brown, prepares star creatives for leadership roles by delivering an impressive series of interactive workshops, panels, role plays and Q&As with leading ECDs, agency CEOs and CFOs.

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BEST-AD-JOBS-JAN-2017.jpgA joint initiative of Bestads and Campaign Brief, TheBestAdJobs.com offers recruiters and agencies a fantastic low rate of $50 per job listing.

TheBestAdJobs.com reaches the international audience of bestadsontv.com and the Australasian audience of campaignbrief.com, campaignbrief.co.nz and campaignbriefasia.com.

New and featured jobs have visibility on the Bestads and Campaign Brief sites 24/7, reaching upwards of 300,000 unique visitors a month.

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Screen Shot 2017-07-21 at 9.53.57 am.jpgHow can anyone resist a hamster? This puzzle-solving rodent was created by Aussie-owned independent L.A. advertising agency Mistress in less than three weeks to promote the New Layton Series Mystery Game:

The "Layton" mystery game series from Level 5 Abby has been enthralling and perplexing fans for almost a decade on Nintendo 3DS. But to launch the first game in the series ever to be available on mobile devices, Mistress realized that Level 5 Abby had to do something big... or, rather, something small.
 
VIEW THE SPOT
Screen Shot 2017-07-20 at 11.17.56 am.jpgMelbourne independent 10 feet tall has launched a new campaign for emerging Chinese car maker Haval.

As buying a house becoming increasingly out of reach for young Australians, our appetite for luxury SUV's continues to grow. So you can be forgiven for thinking that sooner or later something has to give.

But with the introduction of the new H6, Haval, is set to assure the average Australian that they have nothing to worry about.

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CB-App-2015.jpgThe Campaign Brief App and Bestads App - the two most popular advertising Apps in the world - are both available for iPhones and Android phones.

The Campaign Brief App includes CB Australia, CB New Zealand, CB Asia and CB WA - all on the one app.

The Bestads App gives you immediate access to the weekly Top 6 TV/web film, Print, Outdoor/Ambient, Radio and Interactive advertisements from bestadsontv.com, plus guest judge comments each week by top international creatives.

Stay on top of the world's best advertising creative from the world's hottest ad agencies and production companies. Get the best of the week from the last 16 weeks (that's 96 best ads in each category). Judges comments also go back the last 16 weeks.

Screen shot 2011-08-25 at 2.51.16 AM.jpgThe Bestads app is a great tool to keep up with the best commercials from around the world, on your Apple or Android phone or tablet whenever you have a spare minute, and wherever you are. You can share featured ads on Twitter, Facebook or by email, direct from the app.

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3 (1).jpgJackie Elliott (far right) has been awarded Top Student at the Queensland 2017 AWARD School graduation ceremony, which took place at The Gunshop Cafe in Brisbane last night.

Elliott is now in the running for Top Student at the National AWARD School Competition, with the chance to win a once in a lifetime opportunity to meet David Droga in NYC. The national winner will be announced on Monday 7 August in Sydney.

Second place was awarded to James Southey (second from left).
simon-dakin.jpgCustomer experience firm, Kalido has recruited Simon Dakin (left) as its new strategic account executive where he will be responsible for driving new business in the area of data centric, digital customer experiences.

Dakin brings his 15 years of experience to Kalido having previously been head of digital and eCommerce at Thrifty Car Rental, and leading digital transformation projects at Transport for NSW.

Says Joel Norton, CEO, Kalido: "Kalido is a new breed of customer experience firm, and as we continue to grow we need people on our team who can think strategically in this space. Simon brings strong skills and experience to Kalido, including a great technical ability, an entrepreneurial mindset, together with an understanding of what clients need."
Screen Shot 2017-07-20 at 7.50.49 am.jpgCarnival Cruise Line has unveiled a new campaign via Red Engine SCC, to celebrate a different kind of holiday occasion - the Honeyboom. The brand has observed a new travel trend that sees couples travelling without their teenage kids to discover a newfound freedom and the fun of cruising together.


After spotting the trend on-board, Carnival Cruise Line commissioned research* (with couples with children 13+) to find out if a Honeyboom could really make a difference to their relationship. The research revealed that more than 20 per cent of respondents haven't been on a holiday without their kids for five years or more. And when asked how a childfree holiday might benefit their relationship, 35pc of respondents said to 'have more fun together and to remember why they got married in the first place'.

WATCH THE FILMS

Andy Lark: The Cannes Conundrum

CannesConun (1).jpgAndy Lark (left), the former CMO of Commonwealth Bank and Xero, now chair of Group Lark, was in Cannes last month. He won't be back next year, as he explains in this review of the experience.

Let's not forget that this is the "Festival of Creativity". It's not meant to celebrate marketing effectiveness, efficiency or even relevance. It's not there to heap praise on creative that drives commercial outcomes for its sponsors. It's not a platform to discuss the challenges facing marketers. No, it's just a festival of creativity. And it's ok for that, and that alone.

We should celebrate creative that is beautiful, brilliant, witty and wise. I've long argued that marketing is a product, and creative is a key ingredient. But you'd be forgiven wandering through the halls of the Palais for forgetting that it is just one ingredient. Every other element - from effective research and use of data, through technology and business results - takes a back-seat to the primacy of creative.
TF2rGGxt-QkihokUtdTq-7Sk03DU8TSskEmgn6eOXJw (1).jpgMore than 11,000 unique pieces of social media content reached an Australia-wide and international audience of tens of millions as a result of a major event partnership between Sydney's ANZ Stadium and Circul8, the company that powers Aggreg8 Live.

As massive crowds packed into the stadium to witness Arsenal in Sydney for the first time in 40 years, excited fans posted selfies and game action across Twitter and Instagram using the hashtag  #ArsenalinSydney and then watched as their posts amplified on 23m x 10m digital screens at ANZ Stadium via the Aggreg8 Live platform.
Emma Hill (1).jpgFormer Clemenger BBDO Melbourne creative director and one of Australia's most awarded creative talents, Emma Hill has returned to the industry in the role of managing partner and CD at The Shannon Company.

Responsible for many of Australia's most iconic campaigns for brands including HBA/BUPA, Pure Blonde, Just Jeans, Libra, Sorbent, Ski Yoghurt, NAB and Dulux among others, Hill said she was excited to be back and for this next chapter in her career.

Says Hill: "I loved my time in agency world. I worked with some amazing people, learnt a lot and created some cool work. But after 17 years, and then some time away creating an awesome little family, I got to a point in my career where what mattered to me completely changed, and it became a question of what do I really want to be about, what legacy do I want to leave?
AAEAAQAAAAAAAAlQAAAAJGVmNzYyNmE2LWE4NDctNDk5Ni04YmRhLWUxMzVhNWM5ODk4OA.jpgBy Daniel Littlepage (left), managing director Australia, 90 Seconds

New cloud technologies and the sharing economy are shaking up the way brands produce engaging video content. Until recently, the cost of producing video for use on social media was a time intensive and a costly process. Brands used to have only three main options in order to produce video content - engage a production agency, engage a creative or media agency or invest in hiring an internal team of directors, writers and editors. All three options shared a common problem of expense and the process was cumbersome.
Light and Shade Pic for Press Release DSC04813.jpgIt's no secret that Brisbane is home to some of the brightest creative minds in Australia, and with the annual Brisbane Advertising and Design Club (BADC) awards fast approaching, production company Light + Shade has solidified its support by stepping up to take over the mantle from The Empire Post's two year reign to become this year's platinum sponsor. The Empire Post remains as a valued gold sponsor.
Murdoch_Think_BLOG_1.jpgMurdoch University has launched its Free Your Think platform across TV, radio, print, outdoor and online, via J. Walter Thompson, Perth.

The campaign idea plays off the notion that everyone is born with their own way of thinking that can be nurtured at Murdoch University, and aims to cut through the clutter of university marketing with its unconventional language and unique visual approach.

Jenny Craig picks Practicology as digital agency

Small-Boxes-RGB.jpgGlobal multichannel consultancy firm, Practicology has been appointed as the strategic digital agency for Jenny Craig. Practicology will manage a number of retained services and implementation duties.

Services provided will range from creative digital design and UX, to conversion rate optimisation and analytics.

Says Stephanie Malkin, director of marketing, Jenny Craig: "We are extremely excited about appointing Practicology as our digital strategists. We know that the digital platform is key to the success of our customer journey and the guys at Practicology have the drive and the vision to make our overall online consumer experience even better. Their strength in user experience, customer journey, conversion and analytics really stood out for us in the pitch process and we look forward to having the team take us into the future."
Russell Hopson HRC.jpgThis week, M&C Saatchi has welcomed Russell Hopson into the newly created role of group managing director in its Australian business. Hopson's remit spans the M&C Saatchi Group where he will support the leadership teams across the advertising, communications and production businesses.

Says Jaimes Leggett, CEO, M&C Saatchi: "Russell is a coup for M&C Saatchi. He's whip smart, great around the work and a brilliant leader. We went to market looking for the best in the business and I believe we've found it. Russell's appointment brings incredible experience to our already formidable leadership team."
Emotive_Revlon_Isabelle Foundation_GoSlay (1).jpgRevlon has today launched a social video content campaign via Emotive, for its 24hour ColorStay Foundation, aimed at connecting with millennials and conveying the fast paced 24-hour lifestyle they lead.
 
The campaign is titled #GoSlay with ColorStay and features Australian actress and rising star, Isabelle Cornish.
 
Says Andrew Cameron, creative director, Emotive: "The #GoSlay with ColorStay platform was born from a desire to inspire and empower woman to make the most of every day by doing what they love and doing it well. We wanted to connect with their core target in a social, relatable and engaging way."

VIEW THE CONTENT VIDEO
VIEW THE TRAILER
Lorraine-Jokovic-LOUD.jpgLorraine Jokovic, the CEO of Sydney creative agency Loud and chair of The Communications Council's Diversity Group, believes that the best way to achieve gender diversity is not through quotas. In this opinion piece she argues that quotas are a token solution to a complex problem.

Looking around at today's Legends and Leaders 'Status Quota' debate at Vivid, it seemed I was one of, if not THE, most senior women in the room, and indeed the industry. And, as an owner of an agency that employs a wonderful balance of genders and the mother of a talented young woman who has just started her career in the creative industry, this subject is very real and close to my heart.

It's real in terms of the impact on our industry, our reputation, our productivity and our performance. It's real in terms of the people it impacts.

Given we are a creative industry and we are supposed to lead cultural change, imagine what our future will look like if we don't get this right?
1.111323.jpgBRING, Universal Music Australia's branded entertainment agency has appointed James Griffiths (pictured left) AKA Griff to the role of creative director.

Griffiths joins most recently from Ideaworks, Sydney where he held the position as creative director. As a member of the leadership team, Griffiths directed the agency's creative output across all clients, creating awarded work for Myer as part of its retail transformation. Previously at iris he also created award winning work for Adidas as part of their All Blacks Sponsorship and creatively led the strategic repositioning for Chang Beer globally from Australia.
LukeNutoBW2.jpgCB Exclusive - Luke Nuto has recently re-joined creative collective The Glue Society as one of its creative partners.

Nuto had his initial break into the communication arts in the early years of the Sydney-based creative group from 2006 to 2009 - contributing to ground-breaking projects such as 42 Below's installation artworks as well as the multi-award winning Elle Macpherson Intimates campaign.

Since his first time at The Glue Society, Nuto has travelled and worked around the world, gathering experience in a multitude of creative disciplines, including film and TV scriptwriting - as well as customer-experience design - adding to his skills as an experiential and installation director.
1 SONY VLV PF PM THIRTEEN&CO.jpgSony Music Australia has launched a new campaign bringing the nostalgic world of vinyl records back to life.

Music purists have long understood the beauty of vinyl in providing a clarity and depth of sound, but now the rest of the world are beginning to catch on with vinyl records making an unexpected comeback.

Shot by talented //Thirteen & Co director Pete Moore, the campaign aims to capture the essence of what analogue music delivers to the listener, creating a sensory, emotive, fantastical world that envelopes your entire being.

VIEW THE SPOT
Screen Shot 2017-07-12 at 7.13.43 am.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Asterio Gutiérrez, Nike creative director and writer at BBH Singapore.

I'm on paternal leave right now, so my adman brain is shut down and I'm taking in everything with little time, no sleep, and better things to do. I love it. It's been a minute since I've had 'the work' so thoroughly defamiliarised.

BEST TV
My Favourite: NZ Transport 'Rat's Tale'. Visceral. Heaps of heart and charm and honesty. Rewatched again and again. (In a way, it reminded me of my favourite Cannes Grand Prix from Cannes-Territory by Blaze.) READ MORE...
JimRit1 (1).jpgBastion Collective has lured former DDB Group Melbourne creative lead Jim Ritchie to its growing team as its first creative director.

Ritchie will join the Melbourne-based marketing, communications and advisory group after a five-year term as creative director across the DDB Group of companies.

Throughout his career, Ritchie has been recognised at all the major international industry shows including Cannes, D&AD, One Show and Spikes. His work for Kidsafe/AAMI's, The Unconventional Oven, recently picked up three Pencils at the AWARD Awards.

An established creative with 16 years' experience, Ritchie has worked in London and Melbourne at top agencies including Saatchi & Saatchi, Ogilvy & Mather and J Walter Thompson with clients that included Lexus, Carlsberg, AMEX, Nestle, Dove, Ford, QUIT, Telstra, Momentum Energy, Apia and Vegemite.

PES joins Scoundrel's roster of directors

Screen Shot 2017-07-18 at 8.40.04 am.jpgScoundrel has announced that multi disciplinary director PES has joined its roster for both representation in films and projects.

PES is the creator of some of the most widely viewed stop-motion films of all time including Roof Sex, Human Skateboard, Western Spaghetti and the Academy nominated short Fresh Guacamole.

His commercial work has won numerous awards including being nominated for an Emmy for Honda "Paper". His most recent commercial for Honda "Thinking about Tomorrow" premiered on US TV during this year's Academy Awards.

His unique knack for building intricate and memorable films has made him both a cultural icon and a much in demand director internationally.

Says PES: "Super psyched to be joining the Scoundrel roster - I like their fresh approach to innovative projects both art and commercial, and they totally get where I am going with my work these days. Plus I'm really looking forward to working in Australia."
Screen Shot 2017-07-18 at 8.34.52 am.jpgARN today announces the launch of a fully integrated campaign in partnership with Aspen Pharma Pty Ltd, Ogilvy CommonHealth and Bohemia to give Coloxyl's lovable, if a little awkward, character 'Stefan' his very own talk show, 'On The Schtul With Stefan'.
 
The 'talk show' will see Stefan interviewing five celebrities, including Real Housewives of Sydney's (RHOS) Lisa Oldfield, Entertainment reporter Richard Reid, and KIIS Network's The Thinkergirls - Stacey June and Kristie Mercer, with all video content shared across the KIIS National Network's social and digital channels.

VIEW THE LISA OLDFIELD VIDEO
VIEW THE THINKERGIRLS VIDEO
Nicholas-Reynolds.jpgNicholas Reynolds (left) has joined Infinity Squared's roster, in a move that sees the Sydney based company continuing a run of recent senior hires.
 
Reynolds is renowned for his performance direction, deft comedic timing, ability to underplay the narrative and his ability to get the odd animal to perform both live and in 3D.
 
Working both internationally and locally, Reynolds has helmed communications for a large variety of brands and clients. This includes recent work for Philips through Ogilvy London and Axe with Oliver New York. Earlier projects include work for companies and brands such as Virgin Mobile and McDonald's (France), Molson and Coors Beer (Canada) and closer to home in Australia with Specsavers, Nestle, Commonwealth Bank and Lion Breweries and Independent Breweries of New Zealand.
OCD New Creative Team Hires1.jpgIndependent digital agency, Online Circle Digital continues to expand its business with four new hires. The agency has grown its creative department by four with the addition of two new copywriters and two art directors, former journalists Khiara Elliott and Alex Barrow, and international designers Felipe Carrasco and Luis Peñuela.

Elliott joins from Melbourne newspaper CBD News where she was the lead journalist as well as the lifestyle and fashion editor. Barrow joins Online Circle all the way from New Zealand, where she was the fashion and travel writer for online global fashion magazine, Lucire and publications from Newsroom to Playboy.

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A blog for advertising creatives in Australia. To pass on news or advertise on the blog, email michael@campaignbrief.com. To subscribe to Campaign Brief Magazine click here or download the subscription form. Magazine subscribers receive complimentary access to the online magazine archive (including current issue).
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