image_8831_full.jpgStraight singles looking for a date on Tinder this week have been offered a different kind of match - the chance to swipe right for gay rights. Over the past two weeks, more than 4,000 Tinder users in Australia have matched with an account dedicated to marriage equality that asks keen image_8833_full.jpgdaters to 'Swipe Right for Rights'.
The idea was conceived by Andrew Torrisi and Chloe Saintilan, two creatives at Whybin/TBWA Sydney, alongside advocacy group GetUp! to give users a chance to show their support for those who can't look forward to wedding bells as part of their Happily Ever After.
Screen Shot 2015-07-01 at 1.51.39 pm.jpgFairfax has today unveiled a new marketing campaign to promote the launch of, featuring TV personality Blake Garvey.

The campaign involves a series of creative developed by digital agency WiTH Collective, highlighting the tough decisions Garvey has had to make, and how the new is helping to guide him through the process of deciding on new car.

Screen Shot 2015-07-01 at 12.40.27 pm.jpgA timely campaign highlighting the potential ramifications of online piracy was launched last Friday on The Project with a film directed by Curtis Hill from Mr Smith.

The spot stars Aussie icon John Jarratt, and was one of two commercials that saw Hill nominated twice in the Young Director Award competition in Cannes this year.

simon01sm.jpgOne of the most experienced and sought after animation directors and VFX supervisors around, Simon Maddison of CE Sydney cements his creative relationship with Carnival as one of its specialist directors.

Says Maddison: "Having a company like Carnival to help realize the many and varied visions that get thrown our way is incredibly exciting. We've always had such a great experience working together and it just made sense to take that collaboration to this next level."
Screen Shot 2015-07-01 at 12.01.49 pm.jpgHeinz has launched its new 'Best Beanz on the Block' campaign via Channel T, to launch its new Heinz Beanz Creationz product.

The campaign aims to show that beans can play a greater role in Australian meals.

Kenny Stewart & Adrian Roeling (1).jpgDentsu Aegis Network has today announced the rebrand of Mitchells to Dentsu Mitchell, bringing together two of Asia Pacific's most iconic media brands and launching the Dentsu Media brand in Australia.

In Australia, Dentsu Mitchell will be led by chief executive officer, Kenny Stewart (left) and managing director, Adrian Roeling (right).

The rebrand takes effect immediately in Australia and will involve Mitchells' four offices in Melbourne, Canberra, Sydney and Perth. Dentsu Mitchell will number over 110 staff nationally. Globally, Dentsu Media operates in 15 markets with 24 offices across Asia, Russia, Northern America and now Australia.
Screen Shot 2015-07-01 at 11.19.03 am.jpgUPDATED TO INCLUDE TVCs

Cadbury has announced a partnership with blockbuster Logie Award-winning reality talent show The Voice Australia for its upcoming season, aiming to free the joy through music. To extend the partnership further, Cadbury is also teaming up with award-winning international superstar, Jessie J, as she fills the Coach's red chair for her debut season in Australia.

IMG_2243_BW (1).jpgMarmalade Melbourne will celebrate its 13th birthday this month, a milestone that sees the agency; which remains independent to this day, transition out of its infancy.

Change comes easily to Marmalade, having been embraced by the agency since it started out in 2002 to great success. This fresh and flexible approach has built momentum for Marmalade, which has recently enjoyed "a string of new business wins" says director of client services Lisa Gumbleton. These include VicRoads Custom Plates, MLC School, Melbourne Stars, and Our Watch, as well as exciting new campaigns for beyondblue and Murray Goulburn.
SPC FAMILY CANS PR IMAGES - LEO BURNETT MELBOURNE-thumb-400x283-181482.jpgThe Communications Council has today announced 61 campaigns from 27 clients and 22 agencies have made it through to the final stages of the 2015 APMA Star Awards.

Running for ten years, the awards celebrate the finest promotional and experiential marketing work from Australia and New Zealand.

Leading the way, Leo Burnett Melbourne secured 12 finalists spots, followed by Momentum Worldwide with seven, and ApolloNation with five.

VIEW THE FULL LIST OF FINALISTS - 2015 APMA Star Awards Finalists.pdf

Foto_Henry_Lentes (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Henry Medina, co-founder and creative director, DDB Bolivia.

Winner: Rekorderlig Cider: Silver Skaters. In TV I'm going to have to go for this one because the freshness of the absurd captivated me from the beginning. There are endless possibilities in this kind of storytelling and that's the key to create disruptive advertising. The bearded skaters and the weirdo singer are both tremendous hooks that keep your attention till the end of the ad. READ MORE...
Ernst and Coats l-r (1).jpgSearch and digital experience agency Reprise Australia has announced the appointment of David Coats (right) and Chris Ernst (left) as general managers of the national network.
Ernst and Coats have worked for Reprise for more than two and a half years, originally joining as performance director and SEO & analytics director respectively.

Ernst will now take the role of general manager, client advisory team, with his primary focus being on client relationships and the overall delivery of the agency's search and digital marketing solutions. Coats will be general manager, digital solutions team, focused on leading an integrated holistic digital solutions product.
Screen Shot 2015-07-01 at 8.44.33 am.jpgKitKat Australia has kicked off a digital content campaign, as part of the brand's "Celebrate the Breaker's Break" brand campaign created in partnership with The Conscience Organisation (TCO).

The 12-week blitz is one of biggest digital campaigns for Nestlé Australia for 2015 and spans YouTube, Facebook and Twitter.

Screen Shot 2015-07-01 at 8.27.34 am.jpgThis week Volkswagen has launched a content campaign via Facebook to support the iconic Golf in Australia. In a response to the changing media landscape this is the first time Volkswagen has invested entirely in digital channels to deliver their brand message.

It is a collaborative effort from DDB Sydney, Mediacom, Facebook and Robber's Dog Films that has resulted in a video series set in the Australian Outback, where 'Tom from Volkswagen' is trying to sell the innovative Golf to a group of skeptical locals. He's a fish-out-of-water in the remote town of Blinman in the South Australian Flinders Ranges but his persistence and belief in the product slowly wins over the locals.

mediarbdlogo900px (1).jpgIndependent agency, Deepend, has been appointed as the full-service digital partner by online experience retailer RedBalloon.

In a partnership that will bring together one of Australia's most established digital businesses with Australia's largest independent digital agency, RedBalloon has engaged Deepend to be its long-term strategic partner as they move into the next phase of evolution.
125a872.jpgAustralian digital marketing agency, indago digital has won three new clients in quick succession.

In the last quarter, indago digital began working with the Merivale Group, Money3 Group (including Cash Train) and CreditorWatch, offering SEM, SEO & Google Analytics services.

Says Gary Nissim (left), MD, indago digital: "We're working hard to keep our clients happy, investing additional resource into their online campaigns to deliver impressive results. It's that mentality and drive that has provided us with these three referrals and subsequent wins."
sorrellNarisetti (1).jpgSir Martin Sorrell (left), the founder and chief executive of the world's largest marketing communications group WPP, will be a keynote speaker at this year's Future Forum, hosted by The Newspaper Works.

Raju Narisetti (right), the senior vice president, strategy for News Corp (US), has also been confirmed as a speaker at this year's forum.

The theme for this year's Future Forum will be "Influencing a connected world" and the two day event will be held on September 10 and 11 at the Hilton Hotel in Sydney. Sorrell and Narisetti will speak at the Plenary on 11 September and the Newspaper of the Year Awards will be held that evening, at the conclusion of the forum.
IMG_5759.jpgTourism Western Australia, Australia's South West and Cummins&Partners have announced the launch of their latest project, the Live Stream Stream to promote the Southern Forests Region of Western Australia.
Following the bushfires that affected the Southern Forests Region earlier this year, Cummins&Partners was tasked with developing a way to show West Australians that the area was ready to once again welcome visitors.

Screen Shot 2015-07-01 at 7.21.15 am.jpgNando's Grocery Australia has launched a set of eight ads for the Nando's Peri-Peri Sauce range via Image Fusion, encouraging Australians to find their perfect sauce-y match.

Similar to traditional dating ads and online love-seeking platforms, the campaign features eight characters who have all found love at first bite on PeriHarmony, Nando's sauce matching site. The campaign is designed to highlight that Nando's Peri-Peri Sauces are packed full of flavour and available in a range of heat levels to suit all tastes, giving everyone the opportunity to add something exciting to their dish.

121A8465.jpgAustralians can officially welcome Glad Cling Wrap with the original cutter bar back into their homes, as this major consumer powered packaging change hits supermarket shelves.

For 30 days from 30th June 2015, Australians will be encouraged to share their personal messages of gratitude and the things they are glad for through social media, using the hashtag #gladeveryday. Participants will have the chance to be beneficiaries of 'Random Acts of Glad,' receiving special gifts in response to their tokens of gratitude.
Screen Shot 2015-07-01 at 12.15.12 pm.jpgTo celebrate the refresh of the Tooheys identity, Infinity Squared was asked to tell the story of the brands founding forefathers, James and John Toohey... the Toohey's Brothers. Director Melvin J. Montalban, took a live-action typography approach to bring this to life.

This involved the crafting of specific words from the narration into standalone pieces to feature throughout the film - which was done in collaboration with a variety of artists and craftsmen from around the country.

Hotham DPS_resize.jpgMt Hotham is being firmly positioned as the Ski Resort for the serious snowsports enthusiast via Sydney creative agency, BLOKE.

Says Mike O'Rourke, creative partner at BLOKE: "Hotham is Victoria's highest Ski Resort with a reputation for having the best and most challenging terrain in Australia. This campaigns taps into the need of every aspiring skier and snowboarder to push themselves harder and test their limits."

titanium jury pic.jpgThe Cannes Lions 2015 Titanium & Integrated jury had a star-studded field sitting on the jury. China's representative was one of the world's most awarded creatives, Ogilvy & Mather's Chief Creative Officer, Graham Fink. Campaign Brief Asia asked Fink to nominate the 5 best ideas he saw whilst judging and then his 5 best experiences from his week long time spent at the Festival.

The best idea I saw whilst judging, in fact the best idea I saw anywhere in the world this year, is the ASL Ice Bucket Challenge.

If I had one idea as good as this in my whole life, I'd die happy.

Our jury unanimously awarded it the Grand Prix for Good and it was very moving when the entire audience rose to their feet on the final night to give it a 5-minute standing ovation.

Continue reading Graham Fink's insights from the Cannes Lions 2015 Titanium & Integrated jury and the Festival.

LIA extends entry deadline to Wed, July 15

LIA-TROPHIES-thumb-200x316-146688.jpgLIA has extended its entry deadline to the new date of Wednesday, July 15.

For Entrants that have already completed the entry process, there is still time to enter newly released work.

All companies and/or individuals involved in the creative process are eligible to enter.

Entries submitted must be broadcast, published or released in a commercial environment with client approval between 1st July 2014 and 31st July 2015.

Not Going Out.jpgBeyondblue has become the first not-for-profit organisation in Australia to advertise via Snapchat with the 'Brains have a mind of their own' campaign. Recently launched, the Youthbeyondblue campaign is designed to empower young people aged 13-18 years to respond effectively to depression or anxiety through recognising key signs and symptoms.

It is the first project for Youthbeyondblue undertaken by J. Walter Thompson Melbourne, which was responsible for the creative development and all production elements.

872x490_0015_HM (1).jpgCombining meditation with yoga, Pilates and dynamic fitness, Happy Melon is a first of it's kind mind and body studio. Independent Melbourne agency, The Reactor, has helped not only launch the brand, but also created the unique name.

With a cluttered health and fitness marketplace reaching 'peak yoga' a while ago, the team behind Happy Melon saw the opportunity to build a connection between fitness, yoga and mindfulness.
607615bc-0e42-42ad-b1ec-71f466491675.jpgFinch director Christopher Nelius has recently shot a new spot for Nutri-Grain featuring FMX rider Andy Hensel via J. Walter Thompson, Sydney.

The spot 'Unstoppable' follows the true story of Hensel as he attempts the impossible.

Colmar Brunton ROI Study.jpgCommercial Radio Australia (CRA) has launched the third phase of the industry-wide "Radio. It's a Love Thing" brand campaign via Eardrum. Four new radio ads will debut this week across 261 metropolitan and regional commercial radio stations.

The 45 second ads highlight independent new research by Colmar Brunton, demonstrating the significant transactional uplift and return on investment (ROI) for brands using radio advertising, both on its own and in combination with TV and online.

HSS_TYPE_Stack_V4.jpgHaving only recently hit the market, the Nissan Juke, Micra, X-Trail & QASHQAI, boast some of the most extensive spec updates and innovations the motoring company has released to date. So many new innovations and specifications in fact, that Nissan Australia via Whybin\TBWA Group Melbourne, recently challenged the man with the best memory in the world, Jonas Von Essen, to see if he could remember them all.

Labelled 'The Human Spec Sheet', a series of videos produced by Whybin\TBWA Group Melbourne sees Von Essen hurtling down an airstrip while attempting to recount every specification the cars have, from memory. From the 3-point Emergency Locking Retractor Front Seatbelts with Seatbelt Pretensioners and Load Limiters, to the really hard stuff like where the cup holders can be found.

Julian Townley and Jason Westerman (1).jpgDigital creative and content marketing specialist Red Engine has hired Jason Westerman (right) as client services director with the agency continuing to experience exponential growth.

Westerman joins Red Engine from The Farm Digital where he was director of planning and content and prior to that general manager at Gorilla Communications working on brands including Samsung, Qatar Airlines, Barnardos, Quilton, ILVE and Proton Cars.
IAA (1).jpgThe International Advertising Association (IAA) Australia chapter has today announced the appointment of two new board directors  - Sarah Keith (left) and Paula Parkes (right).

Keith is the new head of VivaKi Australia where she leads its trading unit and oversees future technologies and marketplace strategies. Keith has more than 20 years' experience in media and communications, and joins VivaKi from her most recent position at Network Ten as head of revenue strategy.
Michael Canning_72andSunny (1).jpgAustralian expat Michael Canning from 72andSunny served as a juror on this years prestigious Cannes Lions Titanium and Integrated Jury. Campaign Brief caught up with Canning for an inside perspective on the work.

How were the Titanium Lions defined as a category this year?
When the Titanium Lion began it was defined as 'the way forward'. This year the jury hoped to find a few gems of work that hadn't been awarded too much or maybe even at all across other categories because they weren't easy to 'categorize'. We awarded five Titanium Lions and the Grand Prix was awarded to the piece of work that the jury thought was the most forward looking example of communication by a brand right now. The Titanium and Integrated jury also awards the 'Grand Prix for Good' from work across the festival that is created for a charitable purpose, and this was the easiest thing for the jury to select - It deservedly went to ALS Association for 'Ice Bucket Challenge'.
5 (1).jpgFormer Droga5 creative director Jo Sellars (left) has been named creative director of Publicis Sydney as the agency moves to place creative leadership across all channels of communications for clients.

Publicis Australia's chief creative officer Grant Rutherford (right) said he was evolving the national agency's creative capabilities to anticipate future opportunities, particularly for brands working with their agency to manage the entire customer journey.

Sean Boyle: Meditations in an Emergency

Sean Boyle.jpgby Sean Boyle
BrainJuicer Group, UK

Having stepped away from Cannes for a year, after a decade spent gurgling pink wine on the beach every June, it has been interesting to return as an observer rather than a jousting participant. I not only stepped away from Cannes. I stepped away from the entire ad industry: jaded, disillusioned, failed, fired, over-tired and over-emotional.

For all that, it was a surprisingly refreshing sojourn.

The 'key finding' was this enormous sense of just how unimportant and largely unnoticed the things we make are to the average Joe and Josie in the street. My last major gig before New York kicked me to touch, was with Gillette (but it could have been any big FMCG brand from Nestle, Kraft, Unilever, et al). Hundreds of people, all over the world, every hour, of every day, on long, long, conference calls, arguing, debating nuance, worrying about 'top right' and 'bottom left' ...cramming as much in the messaging as possible, as if that somehow will force the ad to sell more (hint: it won't!); lining the pockets of sportsmen and then not using them particularly well; following rules to the nth degree (never breaking them); never zagging while all the others zigged; making sure that every single time we spoke to a man with a piece of communication, we showed him (once again!) how to shave (just in case he hadn't quite grasped it the first bajillion times)...basically doing things the way they've always been done. Again and again. Over and over. Selectively ignoring the plaintive cries from consumers when they bellowed that the work was dull, garish, boring, uninteresting, uninspiring, sexist, plain stupid. Thinking...believing...that 'highly creative' advertising - yes, the sort of stuff that wins at Cannes - was not what REAL, PROPER, GROWN-UP marketing was all about but rather some sort of masturbatory exercise for agency creatives to keep them on side.
youngglobalsaus (1).jpgThe Global Awards for the World's Best Healthcare & Wellness Advertising have announced the second annual Young Globals Student Competition and Internship Program.

The competition, launched last year in honor of the Global Awards 20th anniversary, is the only college/portfolio school competition for healthcare advertising that offers students an opportunity to submit creative work and be recognized with a prestigious Global Award, and the experience to test drive their career in healthcare advertising.
Screen Shot 2015-06-30 at 7.59.23 am.jpgEx-Flying Fish's Brian Kassler and partner Nick Barnes ex-Meares Taine, head of TV at Ogilvy and fresh out of leaving his own agency StringTheory are launching their new online cloud based production system 'ShowTools' in Australia.

For all those that have struggled with email clusterfucks and information sharing, help is at hand from those masters of ingenuity in New Zealand.
ShowTools is a production system that simplifies the whole production process, giving people more time to spend lunching with clients, playing golf and getting more work in the door and with Showtools, users can be in the front seat of their car.


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