With founding members from across the globe, OWNED is an association of women-owned companies operating in the advertising production industry. 

The main idea behind the new coalition is to have an organized international resource that allows brands and clients easier access to the industry's women-owned companies. It also is an initiative of global inclusion that supports, promotes and champions women in all aspects of the industry.
LUBARS.jpg2020 Vision Series 3 - David Droga.jpg
The Cannes Lions International Festival of Creativity has announced the 27 Jury Presidents that will lead and guide specialist juries at the 66th edition of the Festival.

The Jury Presidents span the Cannes Lions Awards architecture, introduced last year, which includes nine Awards Tracks. These Tracks provide an organising structure to enable entrants to navigate the Lions and also reflect the diversity and specialism of the work from the creative communications industry. The juries will have the responsibility of curating a body of work that will represent 2018 and set the tone for the creative year ahead. 

The 2019 jury line-up includes two new Lions; the Entertainment Lion for Sport and the Creative Strategy Lions while the Product Design Lion has been retired. This shift in disciplines of Lions represents the changing industry landscape and how the future of creativity is evolving. 

hungryjack_stills_16x9_0000_1 (1).jpgCB Exclusive - Hungry Jack's has launched it's latest innovation, 'Summer BBQ Whopper', with Japanese YouTube sensation Pikotaro in a comedic parody of "PPAP" (Pen-Pineapple-Apple-Pen) which clocked over 234 million views on the comedian's official YouTube channel.
The campaign, developed by Eleven and its content arm BOLT, brings Japanese entertainer back for more pineapple as he dances his way through the 60 second social media video building his imaginary whopper burger.
Pikotaro's original music video went viral in 2016, becoming the shortest song ever to enter the Billboard Hot 100, after the incredibly catchy track reached the US charts on 29 October 2016.

Apia-garage_706 (1).jpgAPIA, Suncorp Network's specialised insurance brand for over 50s, has appointed Leo Burnett Sydney as its new creative agency.

Earlier this year DDB Melbourne ended its relationship with Suncorp after an internal shake-up saw a conflict with DDB client Westpac.

Suncorp's consolidation of brands AAMI, Bingle, GIO and APIA under the one Suncorp umbrella impacted APIA's long-term relationship with DDB Melbourne.

Suncorp then consolidated its creative account with Ogilvy Melbourne and Publicis Brisbane.
The Wentworth Rat image (1).jpgWARC, the international authority on advertising and media effectiveness, has today announced the shortlists of its Media Awards 2018, a comprehensive global competition rewarding communications planning which has made a positive impact on business results.

Mindshare Australia has been shortlisted for Foxtel and Showcase's 'The Wentworth Rat', which was developed by The Works' messaging agency OnMsg.

A total of 79 campaigns from a wide range of markets, categories and brands have been shortlisted across four categories, each judged by its own high-calibre jury.

There are 20 shortlisted entries in each of the Effective Channel Integration, Best Use of Data and Effective Use of Tech categories; and 19 campaigns in the Effective Use of Partnerships & Sponsorships category.
Clems Sydney, HP (1).jpgHP and Clemenger BBDO, Sydney have launched a Christmas campaign across Australia and New Zealand, showcasing HP's Sprocket portable printer, one of this Christmas' hottest gifts.
The campaign encourages Aussies and Kiwis to Say it with Love, Say it with a Sprocket this festive season, with the launch spot opening to a room filled with Christmas trees, and Sprockets nesting in the trees like baubles.
Against the soundtrack of renowned Flight Facilities track, All Your Love (covered by Melbourne musician, Owl Eyes), the Sprockets on the trees begin printing out photos of a number of real couples leaning in for a kiss.

BOB-BROWN-TALK.jpgIn June 2018, Patagonia launched the film takayna. In the months that followed, 270 000 people from around the world signed the petition calling for Tasmania Premier Will Hodgman to nominate takayna/Tarkine for World Heritage protection.

On the 27th of November, Patagonia and the Bob Brown Foundation banned together for the World Heritage Protection of the Tarkine region (takayna) in front of the Tasmanian Parliament. Since the event last Tuesday, the Bob Brown Foundation has been able to present the petition to Parliament, the biggest presented in Tasmania's history.
CC Frame 1.jpgChallenging the notion that beer is the only acceptable drink to have in summer, Canadian Club & Dry has released 'Who Made Beer the Boss of Summer?', an integrated campaign via The Monkeys, part of Accenture, that aims to liberate Aussies by offering them a refreshing alternative to beer.

The campaign builds on the success of the first instalment of 'The Big Question,' which delivered Canadian Club's best year on record; elevating Canadian Club as the largest contributor to 2018 spirit category growth*. The second instalment, tailored to Australia's love affair with beer over summer, continues the brand's Over Beer strategy.

Screen Shot 2018-12-07 at 6.38.54 am.jpgDrummond Golf has launched its first brand campaign that celebrates the great game of golf, developed by J. Walter Thompson, Melbourne.
The campaign speaks to golf lovers of all ages and skill levels about the benefits and frustrations of the game. Reinforcing that no-one understands and loves the game quite like Drummond Golf.

Says Ravi Abeyaratne, marketing director, Drummond Golf: "Our business and franchisees were very excited at the prospect of reinvigorating the game of golf, and sharing this game we're passionate about with all Australians, while building a deeper relationship with our customers. Golf is a highly emotional game and sometimes we forget why we play it, so it was good to remind everyone. JWT truly impressed us with their strategic review of our business and opportunities, and creatively put forward a campaign that we love and feel perfectly encapsulates our brand and vision."

Re-Edit-Opening-Disclaimer.jpgDuring the weekend of the Bathurst 1000, Volkswagen Commercial Vehicles premiered its 'Too Powerful For TV' campaign for the new Amarok V6 Ultimate 580 via DDB Sydney

Many will be aware that, despite the best efforts of agency and client, the Amarok was still deemed to be too powerful for TV.

The ruling garnered international attention, and from Norway to the United States, debate waged on whether advertising standards in Australia were farcical or fair.

the-gardens-between-169-1.jpgApple has just announced its list of global awards for the best of 2018. Its Mac Game Of The Year award went to the Australian-developed "The Gardens Between", created in Melbourne by The Voxel Agents (TVA).

The launch-day trailer was created by South Melbourne-based Jumbla Studios.

Jumbla was given the finished product and briefed to use only visuals from the game itself to give the target audience an understanding of the gameplay and entice them to purchase.

Australia-Tourism-Insert.jpgTourism Australia has appointed M&C Saatchi as its creative agency and Digitas as its digital agency, after a major pitch lasting more than six months.

The incumbent creative agency is Clemenger BBDO, Sydney, who won the account in 2013 from DDB Sydney, who was also on the pitch. Others known to be on the pitch list included BMF and Droga5 New York.

The win for M&C Saatchi sees it once again taking the lead creative agency role for Tourism Australia, twelve years after the controversial 'Where the Bloody Hell are you?' campaign in 2006 when Australia's current Prime Minister Scott Morrison was managing director of Tourism Australia.

PORTFOLIO-MARCH-2018.jpgPortfolio & Reel's Australian + New Zealand ad agency and production company directories have recently been updated.

Australian and New Zealand Advertising Agency + Production Company contacts, directors, and producers. Plus freelance producers and directors. All data online, which can be downloaded as either excel or pdf files. Information is constantly updated. Subscription valid for one year.

Click HERE to download agencies

Click HERE to download Production companies.

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CB-COVER-NOV-DEC-2018.jpgThe bumper Summer issue of Campaign Brief - which features the annual TVC Production + Content Report - is out NOW. 

AGENCY PRODUCERS: Get your FREE COPYSimply email your name, position, and agency to: michael@campaignbrief.com

Subscribe Now @ only $44 per year. To get so much more than what's on the blog, make sure you are a subscriber to the print edition of Campaign Brief.

Campaign Brief is the only advertising creative magazine in the region, which celebrated its 30th anniversary last year.

Subscribe online (where you can also view and read current and past issues going back to 2007).

Warwick Boulter's top 5 marketing trends for 2019

Warwick.jpgBy Warwick Boulter (left), CEO of Collaboro

As we enter 2019, certain trends are becoming more pronounced in the marketing industry. Technology is enabling more intelligent content to be created, while consumers are demanding more information about purchases and spending more time online. Here we discuss the Top 5 content marketing trends for 2019.

Trend 1. Automated personalised marketing
The rise of the data science is enabling all organisations to read their customers better and tailor their offerings. It's as simple as that. The increased ability to mine data from consumers has provided marketing teams with an increased understanding of what their customers want and to deliver personalised messages to them. Importantly, data science can be used to measure the outcomes of the marketing campaigns and content creation.

Never before have we had access to such insights and been able to leverage data to engage, market our goods and make sales. So if you aren't analysing data to deliver insights and relevance to your next campaings, get a data scientist on deck.
HOT+COLD-CHART-2018-web.jpgIt's soon time to pick CB Australian Agency of the Year and NZ Agency of the Year -- and also to work out the 2019 CB Creativity/Billings Index (or Hot+Cold Chart), plus the top 10 agencies that make the 2019 CB Hot List.

Last year's chart is pictured left - Download the hi-res PDF: HOT+COLD-CHART-2018.pdf

As far as most agency creative directors (and increasingly, more CEOs and CMOs) on both sides of the Tasman are concerned, CB Agency of the Year is the most coveted of all trade mag titles to win* - and where an agency is placed on our annual charts ~ there are separate charts for NZ, Perth, Brisbane and Adelaide ~ is critical to many agency's new business performance in the coming year (that's the bit of most interest to CEOs and CMOs!).
JAMIE_AND_SANJIV_CROPPED1 (2).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's best judges are Sanjiv Mistry (right) and Jamie Mietz (left), executive creative directors at m:united/McCann London.

Winner: Libresse - "Viva La Vulva". Defying a category convention is hard. Defying a societal convention, well that's almost unheard of for a brand. A triumphant follow-up to 'Blood Normal', this film slash ad slash music video has been absolutely everywhere of late, conquering the world with its charm and chutzpah. Viva La Marketer for having the ovaries to back a brave approach yet again. READ ON...
bestadjob-July-2018.jpgA joint initiative of Bestads and Campaign Brief, TheBestAdJobs.com offers recruiters and agencies a fantastic low rate of $50 per job listing.

TheBestAdJobs.com reaches the international audience of bestadsontv.com and the Australasian audience of campaignbrief.com, campaignbrief.co.nz and campaignbriefasia.com.

New and featured jobs have visibility on the Bestads and Campaign Brief sites 24/7, reaching upwards of 300,000 unique visitors a month.



BBQwj6w.img.jpegWWM director Warwick Thornton was awarded Best Cinematography and Best Direction at last night's AACTA Awards for his stunningly beautiful, yet brutal feature film 'Sweet Country'.

The film is an Australian western, set in 1929 in the Northern Territory's MacDonnell Ranges. It centres on an Aboriginal station hand, who goes on the run with his wife after killing a white settler in self-defence.
THIG 812x550_PHASE 4.jpgTo celebrate 40 years of AWARD, two new categories have been announced ahead of the 2019 AWARD Awards ceremony.

The most prestigious award show in the region, the AWARD Awards attract approximately 2000 entries across the categories of film and video, promotion and experiential, PR, branded entertainment and more.

It's not too late to submit your entry.

The extended and final deadline is 5pm Monday 10 December 2018.

For full details click here.
Rob Pardini Headshot (1).jpgWPP AUNZ has launched WPP AUNZ Analytics to complement and enhance its consulting offering. The Division will be led by WPP AUNZ chief data scientist Rob Pardini (pictured), who will take on the role of managing partner, WPP AUNZ Analytics.
Pardini said WPP AUNZ Analytics enables its clients to leverage the full repertoire of datasets available through WPP AUNZ, the largest market research and media buying group in the nation. It will also tap into credit card transactions and loyalty datasets through WPP's new data partners, including Data Republic.

Says Pardini: "Within WPP AUNZ we have the richest consumer research and media consumption data in the country. By pairing our owned data and know-how with transactions data from our partners, we have deeper insight into what Aussies think and feel, and how they act and transact, than anyone else."

Hootsuite launches Social Trends 2019 report

Screen Shot 2018-12-06 at 7.21.29 am.jpgHootsuite, the leader in social media management trusted by more than 17 million customers and employees at more than 80 percent of the Fortune 1000, released its Social Trends 2019 report. The company's third annual report on global trends in social media reveals the biggest opportunities that should be keeping executives, marketers, customer experience leaders, and social media professionals awake at night as the trends to seize in the coming year.
Says Penny Wilson, CMO, Hootsuite: "In many ways 2018 was a tumultuous year for social media. Concerns around privacy have led social media users to more private channels like Facebook Messenger, WhatsApp, and WeChat, creating unique opportunities for businesses to develop 1:1 relationships with customers, particularly as those customers increasingly prefer messaging for interactions like support."
Screen Shot 2018-12-06 at 7.15.46 am.jpgThe Haus agencies, Illuminate and Banter, have joined forces to support one of Australia's leading life insurance specialists, TAL, in kicking off a national series of pop-up clinics providing free professional skin checks at some of Australia's most iconic beaches across the summer.
The activation launched at Bondi Beach for the first weekend of summer, marking the third year of the initiative including an initial pilot program.
batyr1.jpgIPG Mediabrands Australia has just exceeded its target of $100,000 in contributions for its 2018 fundraising drive to support the youth mental-health charity, batyr. The fundraiser, launched on October 18 and coordinated by UnLtd, aimed to eclipse Mediabrands' fundraiser for batyr last year which raised more than $70,000.
Led by Patrick Darcy, managing director of data, insights and technology business Cadreon, Mediabrands encouraged its 670+ people individually or in teams to raise money for batyr through creative ideas and inventive activities. Some of the activities included full scale putt-putt golf courses, a team walking more than 21kms to cross seven bridges in Sydney, Bogan Bingo, a cycling marathon, full-scale video games and a large group willing to dye their hair batyr-blue for donations.
Piyush Pandey_2018.jpgAd legend Piyush Pandey has been promoted to the global chief creative officer at Ogilvy, months after the departure of Tham Khai Meng, who was fired following an internal investigation.

Pandey (left), who will take up the new role in January, is currently Executive Chairman and Creative Director of Ogilvy South Asia and will retain that position but will also be tasked with overseeing the creative product of the global Ogilvy network. He will remain based in Mumbai.

Says John Seifert, chief executive, Ogilvy Worldwide: "We could not be more thrilled that Piyush will be serving as our chief creative officer, worldwide and my creative partner.
image001.jpgA satire about the trials of a junior editor in a toxic media agency is making waves online, with more than 12k YouTube views registered since the pilot episode launched last Monday. Watch the 30-second promo here.

For A Good Cause was created by emerging writer and director Tony Walsh (The Bus Knight, Sodium Squad) with funding from Screen Queensland's shorts program. It is set in a media agency that creates progressive content and political advertising, and follows new editor Ollie (Julian Curtis) whose moral compass slowly erodes at the hands of a dysfunctional team that regularly betray their values.

Screen Shot 2018-12-05 at 10.41.29 am.jpgLotto New Zealand has launched a follow-up to the Armoured Truck spot, part of the Imagine series via DDB New Zealand, revisiting the pair behind the tension-filled spot released earlier this year.

The new spot picks up the story of Ray and Sateesh a few months after their big Lotto win. It's Christmas Day and empty nesters Ray and his wife, who are preparing to have a quiet Christmas, receive a video call from Sateesh.

Sateesh appears to be celebrating Christmas with his family in India, but little does Ray know that Sateesh is right outside, with family, food and gifts, ready to join Ray and his wife for a Christmas celebration.

Vincent and Jonny (1).jpgMullenLowe Group Asia Pacific has today appointed Jonny Stark (left) as chief strategy officer to spearhead a new consultative offering for enterprises across Asia Pacific. In the newly formed role, Stark will also be responsible for leading the Group's regional strategy and driving the hyperbundling approach, in order to combine capabilities and skill sets.

With the recent arrival of new skillsets to the Group - including Jonathan Hart, head of data science and analytics, ZĂ©lia Sakhi, head of experience and Kanika Mathur, executive vice president, client partnerships, a team that blends former in-house and consulting talents - the new offer is about bringing their skillsets to the fore, rather than simply repackaging pre-existing talent.
Screen Shot 2018-12-05 at 6.56.29 am.jpgARC EDIT is ending the year on a high with the announcement that Doireann Lally (left) has joined the crew as producer alongside Olivia Carolan (right) moving into the new role of head of production.

With extensive production experience including stints at Method Studios and most recently BWM Melbourne, Doireann joins the Melbourne-based editors Peter Sciberras, Graeme Pereira, James Ashbolt and Rodrigo Balart.

Carolan, who joined the team just over a year ago from animation giants Animal Logic, has been promoted to head of production, and will oversee all work across both Sydney and Melbourne.
Doris Li Bastion China GM (1).jpgBy Doris Li (left), general manager, Bastion China

Chinese New Year is the most important Chinese festival that is celebrated each year at the turn of the traditional lunar calendar. Chinese New Year typically falls between 21 January and 20 February, and celebrations will last 15 days. The key dates for 2019 are just around the corner, with New Year's Eve on 4th February, New Year's Day on 5th February and the Lantern Festival on 19th February.

Chinese New Year (CNY) is marked by visits to family and friends, special meals, fireworks, and gift giving, making it a great way to showcase your China credentials to your clients or consumers.
Revolver Will O'Rourke.jpegWant to know who the world's top creative companies are?

Little Black Book's new League Table of Creativity is a transparent ranking of the world's creative companies, covering creative and media agencies through to production companies and post production houses. The table is powered by the results of The Immortal Awards.

A points system has been applied to every Immortal Awards entry, scored by a jury of industry icons who debated the results of the first-ever Immortal Awards in New York in November.

Australian production company Revolver/Will O'Rourke led the Aussies in the chart, coming in at #16, whilst FINCH was ranked #26. ARC EDIT ranked in at #33 making them the 4th highest placed edit house globally and CHE Proximity was ranked #37, which makes it the 9th most creative agency globally.

To view the full, filterable League Table, click here.
To view the Australian rankings, click here.
To view the Asia Pacific rankings, click here.
SummerSoldiers_A3_Landscape_Green[1][1][1].jpgRoll'd has just launched a new summer campaign for its Soldiers (rice paper rolls). Developed by The Sphere Agency, the "all roll'd up" campaign heroes the healthy and fresh ingredients that go into Soldiers as well as other benefits, such as being a perfect and balanced meal on the go.

The campaign is currently running in Victoria, NSW, ACT, Queensland and Western Australia across digital, outdoor and radio.

Says Bao Hoang, founder and CEO, Roll'd: "Importantly, the campaign line of "All Roll'd up" builds brand awareness and helps ensure that when people think of Vietnamese rice paper rolls, they think of our Roll'd Soldiers."
LawsonLinkedIN.jpgTop agency strategists and planners alongside senior executives from brands including Uber, McDonald's and Mars Petcare are among the judges for the WARC Awards 2019, a global search for next-generation marketing effectiveness.

Representing Australia on the Effective Innovation jury is Deloitte Digital principal and chief creative officer Matt Lawson.

The WARC Awards, an international case-study competition in search of the smartest campaigns that best use emerging marketing disciplines will be judged by a team of 54, split into four categories each with its own jury chair.
bigheadbanner.jpgWorld-renowned student competitionYoung Ones 2019 is officially open for entries, and has announced that this year's Young Ones Brief competition features not one, not two but five amazing creative briefs for students to explore, with more on the way.

The deadline for entries is Friday, March 1.

With briefs from international brands such as Avery Dennison, Brooks and Budweiser, upstart cosmetics company Il Makiage, and even a socially conscious brief for The New York Times in partnership with Droga5, students are bound to find one that piques their interest and inspires students to do their best creative work.

Spotlight on Female Directors: Sophie Edelstein

Sophie - Head shot.jpgAs part of a regular series with Free The Bid Australia, Campaign Brief shines the spotlight on top female commercials directors in Australia and New Zealand...

Sophie Edelstein is a director represented by The OTTO Empire.

Three best spots:
1. Michael Kors
2. Westfield
3. Chloe

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A blog for advertising creatives in Australia. To pass on news or advertise on the blog, email michael@campaignbrief.com. To subscribe to Campaign Brief Magazine click here or download the subscription form. Magazine subscribers receive complimentary access to the online magazine archive (including current issue).

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