Flavio and Piero FINAL.jpgSaatchi & Saatchi, Sydney has announced the return of creative team Piero Ruzzene and Flavio Fonseca.

Ruzzene and Fonseca, who initially partnered as a team at Saatchi's, have spent the past five years at BMF working on brands such as Lion Nathan, Aldi, Schweppes, Expedia and Comm Bank. Over the years they've produced some great campaigns like FFA 'You Power The Game', Expedia 'New York on $50' and Aldi 'Surfing Santa'.
homepagev2.jpgA world-class line up of events will feature as part of a new Queensland calendar unveiled today under the marketing banner - It's Live! In Queensland via Publicis Mojo, Brisbane.

Tourism and major events minister Jann Stuckey said the It's Live! Calendar featured 126 events, which were expected to generate a $380 million dollar economic boost for Queensland.
TAS0413-apology_FA.jpgTo mark Tasmania being named one of Lonely Planet's Top 10 Regions to Visit in 2015, on the day of the launch, Sydney advertising agency JimJam Ideas has produced a new campaign.
Very much tongue in cheek, the ad explained that even though 4th place is an incredible achievement, as the only Australian representative on any of Lonely Planet's Top 10 lists for 2015 they felt they'd let down the country.

VIEW THE AD - TAS0413-apology_FA.pdf
Transperth_Portraiture3[10].jpg303Lowe and Transperth have unveiled a new outdoor portraiture series, which aims to change the way we look at those around us. By showcasing the diversity of Perth's public transport passengers and sharing their stories, the 'Show Your Good Side' campaign hopes to encourage empathy and respect amongst all commuters.

Richard Berney, creative director, 303Lowe says the campaign has been an epic journey in realising their client's long-held vision.

Says Berney: "The portraiture series is an exploration of the people of Perth and their individual journeys - presented by a brand that is of, and for the people - Transperth.

"The portraits and their accompanied interviews aim to disrupt people's prejudices of their fellow passengers. When we learn about each other, and even recognise something in ourselves, we are more likely to be considerate."

Taken by the internationally-awarded Australian photographer Steven Laxton, the portraiture series features the everyday people of Perth in a new, noble and honest light. The storytelling component of the portraitures encourages passengers to get to know one another and take a moment to appreciate the diverse and interesting personal stories we all carry.

Paul_Coles.jpgM&C Saatchi has appointed the highly regarded Paul Coles from GPY&R/VML to group head on IAG's direct insurance brands NRMA, SGIO and SGIC as well as other key agency accounts.
Widely considered one of the best suits in the business, Coles will lead the nation's largest insurer in the position newly created after M&C Saatchi won the account in a pitch that comprised incumbent Whybin\TBWA earlier this year.
TEQ_Noosa_Tri_BTS_1484.jpgFreelance commercial director Justin McMillan has been busy working on a new multi-purpose camera system to create high-end aesthetics for a number of commercials, including the latest campaign for Tourism & Events Queensland.

Utilising the service of Heliguy, a remote-control stabilised camera system that captures hard to access aerial and land cinematography, the team consists of an experienced pilot trained in pre-planned flight paths who is set-up to have direct access to any D.O.P who then provides specific framing for job requirements.
Moon_BW_RGB_crop low res.jpgSTW's Moon Group has bolstered its senior ranks, this week announcing the appointment of Rob Martin Murphy and strategist Emily Taylor.
Joining as group ECD and head of strategy respectively, the two new hires will be responsible for the overall creative and strategic output of the Moon Group, forming an integral part of its management team working alongside CEO, Gavin Levinsohn.
Screen Shot 2014-10-23 at 7.10.37 am.jpgTo celebrate the arrival of 100 per cent Aussie rump steak to its Real Choices menu, McDonald's has added to Australia's world famous list of 'big things' with the Big Lunchbox in a campaign via DDB Sydney.

However, this is no ordinary lunchbox; as well as taking centre stage in McDonald's new TVCs, over the next month it's also travelling around Australia and transforming into an extraordinary pop-up restaurant that serves our delicious Mini Steak Taster Wrap.

d1a79881-9a3d-4ddc-9ea1-440db1bcc4d4.jpgDwarves, orcs and elves take flight once again as Air New Zealand unveils The Most Epic Safety Video Ever Made via Weta Workshop, ahead of the December release of the final film in The Hobbit Trilogy, The Hobbit: The Battle of the Five Armies, a production of New Line Cinema and Metro-Goldwyn-Mayer Pictures (MGM).
Starring in The Most Epic Safety Video Ever Made are members of the cast from all three films in the Trilogy - Elijah Wood (Frodo Baggins), Dean O'Gorman (Fili the Dwarf) and Sylvester McCoy (Radagast). The video, which is directed by Kiwi filmmaker Taika Waititi (Boy, What We Do in the Shadows) also features cameos from The Hobbit Trilogy director Sir Peter Jackson, Weta Workshop co-founder Sir Richard Taylor and Waititi himself, who appears as a Wizard.

TessLF[1].jpgFour internationally acclaimed ex-advertising executives, from the likes of Leo Burnett, Happy Soldiers and Droga5, have founded Australia's fastest growing online florist, Little Flowers, and are using their new platform cleverly to raise money for Pink Ribbon Day this Friday in Sydney.

In just 18 short months, Little Flowers, the online florist offering Sydney-siders just one unique bunch of flowers each day for $25 has taken the city by a storm. The business is recognised for their philosophy that sending flowers is all about the gesture, not the size or type, and for their fresh and creative approach to marketing.
30 million hits.jpgSt.George has launched two new product campaigns following on from the successful "Start Something" re-launch campaign via Saatchi & Saatchi, Sydney.

The campaign is designed to encourage people to start something for themselves whether it is to improve their personal lives or start a business.

Lee, Daniel and David-ADMA Melbourne Creative School winners.jpgEnglish literature tutor and part-time kitchen hand Daniel Rooke has walked away with the Best in Class Award at the first-ever ADMA Creative School graduation party held last night at Campari House in Melbourne's CBD.
Rooke, who has a Masters in English literature from Queen Mary University of London, showed he could cook up the best print ads, radio scripts and social campaigns during the eight-week course.
Screen Shot 2014-10-21 at 3.27.30 pm-1.jpgTeams from Australia have picked up Gold and Finalist spots in the first round of Young Glory 2014/15 - the international advertising awards competition which test teams across 8 months and 8 briefs set by 8 different judges.

Round 1 judge was 72andSunny Amsterdam ECD Carlo Cavallone, who tasked participants with using technology to address obesity issues.
MB-Portraits--006_RET_FLT.jpgMercerBell, has made three significant changes to its creative department with two hires and an internal promotion.
Josh Lobo and Sophia East join the department full time, teaming up as digital art director and copywriter. Lobo comes to MercerBell after running his own digital business, RandomBlowUp, for over 8 years. While East switched from broadcast to advertising in 2013, completing the ADMA Creative School course, before being named Most Promising Junior Creative by Australian Creative in their final issue.
In addition, ECD and co-founder David Bell has promoted creative group head Simon Bloomfield to the role of creative director. Bloomfield joined MercerBell from OgilvyOne in 2013 to run the Toyota and MasterCard business. He has since helped the agency land the Foxtel CRM and Foxtel Customer & Business digital work, along with leading high profile campaigns for Fitness First and the Australian Paralympic Committee (APC).
ChrisGlenn[1].jpgM&C Saatchi Sydney has made another big bolster to its digital stocks with the appointment of award-winning creatives Glenn Christensen (right) and Chris Cheeseman (left) as senior art directors.
Cheeseman is fresh from four years at Nomads Agency, the Amsterdam-based shop formerly known as StrawberryFrog, where he rose to creative director.
MovemberMedia 2014 Portrait 3 CMYK - Logo.jpgMelbourne-based agency Urchin Associates has developed brand new look and feel for Movember.

Moustaches are made in Movember and, this year, so too are the men who commit to grow and the women who support the Mo.
In a world that seems to be ruled by global brands and mass production, this year we're staying closer to home and challenging Aussies, through the power of the Mo, to take action and take responsibility to change the face of men's health in the areas of prostate cancer, testicular cancer and mental health.
Stack of awards 2.jpgSP-MOZZIE-BOX.jpgBrisbane based agency JuniorCru has won more awards than any other agency at this year's BADC Awards in Queensland. The agency scored two Gold Awards, 6 Silver and 5 Bronze.

Behind JuniorCru was Publicis Mojo Brisbane with two Gold, six Silver and one Bronze.

GPY&R Brisbane picked up Best In Show for SP Mozzie Box and two Gold, one Silver and four Bronze Awards.

Local digital agency Cru co-located with creative agency Junior in 2013, before the two companies merged to become a single entity earlier this year. The new agency is majority owned by STW.

Says Russ Vine, managing director, JuniorCru: "BADC is hotly contested by every major agency in Brisbane and we topped the medal table with no fewer than 17 awards in total. It was a fantastic result and feels like just reward for the hard yards we have put in to make the Junior and Cru merge a success.
AUSOI2014.jpgThe second annual State of the Video Industry Report, released today by IAB Australia and Adap.tv, a division of AOL Platforms, has provided further evidence that the medium is growing quickly, with publishers reporting increased revenue, higher fill rates and stronger yields, whilst advertisers are using increasingly sophisticated methods to deliver efficient outcomes.

The report surveyed more than 130 media professionals on both the buy and sell side of digital advertising.  It is compiled annually, mirroring similar Adap.tv partner studies in the US and UK, with a sample of over 800 marketing professionals globally.
The Australian report shows that, on top of an already strong market that grew 78 percent last financial year, buyers intend to increase their spend by 37 percent in the coming year. Most of the expenditure has been deflected from other channels, particularly free-to-air TV and print.
eos2015_header.jpgThe One Club has announced the call for entries for the prestigious 2015 One Show with the entry deadline set for Friday, January 30, 2015.

The One Club, producer of the prestigious One Show and Creative Week, is the world's foremost non-profit organization recognizing creative excellence in advertising and design. The One Show honors the best work across all disciplines, including Advertising, Interactive, Design and Branded Entertainment. Creative Week takes place in New York City every May and is the preeminent festival celebrating the intersection of advertising and the arts.

Filmmaker Summer DeRoche signs with SceneOn

SDeRoche Headshot_10.14.jpgRapidly growing production company SceneOn has added another collaborator to its team with the addition of internationally awarded director, Summer DeRoche.

DeRoche's work has been screened at over 20 festivals worldwide and has won awards in Australia, Europe and North America. The daughter of screenwriter, Everett DeRoche, Summer is fast becoming known for films that are original, funny and rich with emotion.

DeRoche has produced an eclectic range of commercials, shorts and documentaries such as 'The Globe Collector', 'Ruby' and 'Small' (as part of an initiative of Screen Australia), whilst her music video work includes clips for Boy & Bear and The Dead Daisies (featuring Slash).

Says Andrew Coyle, executive producer, ScenenOn: "Summer has proven her talent at the St Kilda Film Festival, Palm Springs International Shortfest and Sheffield Doc / Fest. She's building a reputation for telling stories with considerable panache, and eliciting nuanced and natural performances from her actors. We're thrilled to have her join our expanding team of new directors."

View Summer's work here.

Mike Kennedy - Preferred.jpgSapientNitro has appointed associate creative director Michael Kennedy as creative lead on its Melbourne business, to expand the management team of Aaron Tobin, director of client service and national strategy director, Phil Phelan, who last week addressed TEDx Melbourne on the topic 'After Silicon: The next creative technologies.'
Kennedy's appointment comes at an exciting time, as the agency experiences rapid growth on the back of recent new business wins including lead digital agency for FMCG giant Mondelez and marketing and technology lead for Carlton & United Breweries.
He has spent the past year in the SapientNitro Sydney office spearheading the agency's transformation of their creative approach through the blending of technology, UX and advertising creative disciplines. His earlier career in Sydney saw him working on Microsoft and then IBM at Ogilvy & Mather, before moving north to Queensland where he worked at Publicis Mojo, Clemenger and GPY&R before landing at SapientNitro in 2010.
Samsung House Hero.jpgFor a market leader in innovation - how best to showcase Samsung's collection of ground-breaking home appliances that by their nature create smarter, more progressive homes? Homes that stay one step ahead.
Colenso BBDO set out to build a house to echo Samsung's philosophy of unending innovation; observing the way people live and delivering inspired design.

WK_Mark Fitzloff B&W.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Mark Fitzloff, executive creative director at Wieden + Kennedy, Portland.

Winner: BBC Music, God Only Knows. As a California kid, I consider the Beach Boys a sacred cultural institution of my native homeland. They were the third concert I saw live, after Neil Young and Pat Benatar and right before Van Halen. The musicians could've been performing in tracksuits on a highschool soundstage, and this still would've been my favorite spot. READ MORE...
Ross_B.jpgM&C Saatchi Sydney has made yet another world class bolster to its burgeoning strategy stocks with the appointment of BBH London strategy director & partner Ross Berthinussen to group strategy director.
Reporting to chief strategy officer Justin Graham, Berthinussen will help shape and drive the M&C Saatchi Group's strategic offer in the newly created role.
Elevit screen shot.jpgLeading independent digital and health marketing agency, Orchard, has launched a global digital consumer platform for one of Bayer Healthcare's leading products, Elevit.

Elevit is one of the foremost pregnancy multivitamins available in more than 30 countries worldwide.

Orchard won the l pitch to develop the global digital strategy for Elevit and was also awarded the Certified Developer Agency (CDA) to Bayer Australia.
2_Tim color.jpgFollowing yesterday's news that he had departed Leo Burnett Singapore, Anthony Gregorio, CEO Havas Worldwide Australia Group, has announced today the appointment of Tim Green as executive creative director of Havas Worldwide Australia, effective early December.

Green will fill the void left by the departure of Steve Coll who moved to Droga5 Sydney in late March of this year.
DSC_0010.jpgFollowing a competitive creative pitch, Sydney agency Core has won the QBE Australia account.

Core's appointment marks the insurer's plans to elevate its position in the highly competitive insurance category.

Says Christian Finucane (right), Core creative partner: "We're over the moon they selected Core's idea to help them achieve that."
Lowlife.jpgPlaybig director Luke Eve has won best direction at the Australian Online Video Awards for his web series Low Life - a black comedy about depression.

Open Channel and ScreenPro, in association with Film Victoria and YouTube Australia, hosted the first Australian Online Video Awards last Tuesday 14th October at Melbourne's Docklands Studios.
The full list of winners can be found on the OVAs homepage here.
459954645_640.jpgCreative Standards International president, Nancy Ross has announced the winners of the 22nd annual Cresta International Advertising Awards, honoring creative excellence in twelve major competitions: TV/Cinema/Online Film; Integrated Campaigns; Press; Interactive; Outdoor; Design; Promotions & Incentives; Radio; MD.jpgCrafts;  Direct Marketing; Branded Entertainment and Ambient Media.

Australia has scored one Gold and two Silver Awards. Finch Sydney scored a Gold in Craft Television - Direction for NZTA's 'Mistakes' spot via Clemenger BBDO, Wellington. Duchenne Muscular Dystrophy's 'The Most Powerful Arm Ever Invented' Havas Worldwide Australia and Red Agency scored two Silver Awards in the Websites category.
Welcome to the Skyloo.jpgCity workers and visitors in the centre of Sydney are being treated to a unique experiential activation via XPO Brands, which showcases Kleenex Cottonelle Flushable Cleansing Cloths.

The Kleenex High Rise Experience introduces consumers to the comfortable and luxurious new level of clean they can experience using both Kleenex Cottonelle toilet tissues and wipes.

Rapid Films launches new venture Rapid VR

Shark.jpgLeading Sydney based production company, Rapid Films, has today announced an exciting new venture with the launch of Rapid VR, specialising in 360 degree immersive virtual reality video content.

Utilising custom made rigging and film techniques; Rapid VR works with clients to produce exhilarating content, providing viewers with the ultimate 360 degree experience allowing them to be completely engulfed into a scene.

Co-founder and director of Rapid VR, Dave Klaiber, says the sky is the limit with an increasing number of Australian businesses embracing virtual technology.
TimGreen.jpgCampaign Brief Exclusive: Leo Burnett's global chief creative officer Mark Tutssel has commenced a global search for a replacement for current Singapore creative head, Tim Green (left), who is returning to Australia.

Tutssel told Campaign Brief Asia he is currently in the process of talking to various world class creative leaders about getting them to join the network in Singapore.

"Singapore is a very important market for us - it's the business capital of Asia Pacific," said Tutssel. "We are going to build a very strong business out of there."

In May this year Green was elevated from ECD to chief creative officer of the Singapore agency and global creative director on SKII. The move also saw Clarence Chiew join the agency from Iris Singapore as executive creative director. Green joined Leo Burnett Singapore from their Sydney office in April 2013. He replaced previous ECD Ted Lim, who had resigned to join Dentsu Asia as their chief creative officer for Asia.
CUZ_AND_JIM.jpgAs the oldest advertising club in Australia, the MADC has a proud history of supporting and celebrating creativity in Melbourne, with its mainstay being the MADC Awards and the party that went with it. However declining entries made the show financially non-viable and put the future of the club in jeopardy.
But with the announcement of a new era for the MADC comes the announcement of two new presidents, cummins&partners co-ECDs Ben Couzens and Jim Ingram, to help continue fostering and promoting creativity within the Melbourne advertising community. And it also comes with a fresh approach to celebrating the work.

Maud expands on the back of new business

Maud_Adam Vella, Camilla Belton, Richard Smalley.jpgMaud continues to grow its Sydney practice with three new hires following a streak of new projects from clients including the University of Sydney, Australian Broadcasting Corporation, Jurlique, Accor, Lend Lease, Chifley, and the National Institute of Dramatic Art (NIDA).

Camilla Belton has joined Maud as writer and editor overseeing the studio's new branded content and editorial division. She joins from Winkreative studio in London, founded by publisher Tyler Brûlé in 1998, where she was copywriter and editor. She has also edited a number of acclaimed design books and interiors magazines.

Comedy director Harold Einstein joins Curious

Old Table 223.jpgCurious Film is now representing director Harold Einstein in Australia, New Zealand and Singapore through a deal with Dummy, the production company Einstein opened at the start of this year with his longtime executive producer, Eric Liney.

Says Peter Grasse, executive producer, Curious in Sydney: "Beyond the comic charm of Harold's work, I'm inspired by his process."

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A blog for advertising creatives in Australia. To pass on news or advertise on the blog, email michael@campaignbrief.com. To subscribe to Campaign Brief Magazine click here or download the subscription form. Magazine subscribers receive complimentary access to the online magazine archive (including current issue).
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