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The simply executed scenarios show the down side of not owning number plates that help your car stand out from the crowd.
Honey Films director Christopher Sferrazza and producer Julie Rutherford helped bring to life the two 30 second scenarios that will be screened in cinemas.
VIEW THE UTE AD
VIEW THE SCREAM AD
VIEW THE SPOT
In a first for The Australian Financial Review, the premium creative execution features on the cover of the magazine then extends onto a six page roll fold off cover to mark the launch of BMW's all-new 7 Series through Vizeum and Ogilvy.
The spot will premiere on Toyota's social media channels today and will launch officially with a full page ad in the Sunday Star Times, directing people to watch the full 90" film at 7.30pm this Sunday on TVNZ.
WATCH THE FILM
Derived from the well known and distinctly Australian saying, the campaign sees a trio of 'dirty chooks' doing what they do best to grab the public's attention, with all set to feature across Bishopp's available outdoor spaces, online and other collateral.
As far as most agency creative directors (and increasingly, more CEOs) on both sides of the Tasman are concerned, CB Agency of the Year is the most coveted of all trade mag titles to win - and where an agency is placed on our annual chart is critical to many agency's new business performance in the coming year (that's the bit of most interest to CEOs!).
The deadline is 5pm Monday 30 November, 2015.
Now in its 13th year, The Work features the very best advertising of the year from Australia, New Zealand and Asia. Published by Campaign Brief, The Work is recognised as a true record of creativity for the entire region.
There are three things that differentiate The Work 2015 from traditional award shows:
Firstly, entries are FREE. Secondly, we are selective - to qualify for entry the ad or campaign must have already passed the test and been a finalist or winner at an awards show. Thirdly, there are no wasted entry fees - only your accepted work incurs an acceptance fee.
Please note that for the first time this year all entries are to be made online (saving expensive freight and courier costs): The Work this year also makes the transition to a website, meaning the finished results will be available quicker and have much greater exposure than the previous published annual. It also allows for all digital work, case studies and tvcs to be viewed.
ENTER THE WORK
Founding partner Craig MacLean said the new description was simply a reflection of the work Mr Smith is now involved in.
In partnership with rebel, IdeaWorks Sydney devised the new store strategy, which set out to create a space that injected the emotion, passion and excitement of sport into the shopping experience. The aim, for customers to see rebel as a place where they could 'get in the game', forming the ultimate in-store environment.
A great evening was had by all at their Redfern office as the crowd enjoyed tunes from DJ Nick Thorup, organic cocktails from Trolley'd and Archie Rose Distillery and food by Fresh Catering.
The photography was well received and 100% of all proceeds of sale are going directly to White Ribbon Foundation.
Joan Warner, CEO of industry body Commercial Radio Australia, said the industry was pleased with the strong uptake of DAB+ technology, which offers high sound quality and new digital-only radio stations.
LISTEN TO THE CAMPAIGN
Disguise Packaging is an entirely new product range, created to keep people's presents a surprise and their loved ones guessing until Christmas morning. The range of unique gift boxes and wrapping kits allow people's gifts to be wrapped and distributed anywhere in the world. Disguise Packaging is now available through Australia Post and participating online shopping partners.
The awards are tonight in Sydney.
The same clip was recently a finalist in the Triple J, J AWARDS.
Says Ford: "The video cheekily explores the pitfalls of achieving overnight fame."
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The Bestads App gives you immediate access to the weekly Top 6 TV/web film, Print, Outdoor/Ambient, Radio and Interactive advertisements from bestadsontv.com, plus guest judge comments each week by top international creatives.
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VIEW THE SPOT
Says Andrew Ostrom, executive creative director at The General Store: "We wanted to find a uniquely Supercheap Auto way of celebrating Christmas. The idea of flipping the innocence of Santa's workshop into a tough place that makes heavy duty toys felt like an interesting way of communicating Supercheap Auto's gifting offer."
VIEW THE SPOT
Enter its new Emerging disciplines for a chance to go on set with cutting-edge production company Radical Media -- a tremendous learning experience for an up-and-coming filmmaker. Visit onescreen.org for more information.
Winners will be screened in February at Sunshine Cinemas in NYC.
Morrison, who is Canadian, joins the agency from .99 in Auckland where she recently picked up an Effie for New World (NZ grocery retailer). Prior to this, she spent several years at Leo Burnett in Toronto, where she headed up the real time marketing discipline as strategic lead on P&G and Coors Light and helped create a raft of award winning campaigns for Ikea.
Johnston will lead Slingshot's digital and data offering across all clients reporting into strategy chief Simon Corbett, who has led the agency's development in this area. The experienced media and communications specialist will also work alongside Slingshot's data scientist Stuart Dennon who was appointed earlier this year, as the agency continues to invest in its data product.
Leo Burnett picked up a Silver in the Automobiles category for Honda Australia 'Dream Run'. Its #MyFamilyCan campaign for SPC Ardmona picked up a Silver in Experiential & Shopper and a Silver in Online Campaigns Food & Drink. The agency also won a Bronze for Crikey 'Set in Stone' in the Public Relations category. Leo Burnett Sydney's 'Just' work for WWF scored a Silver in Package Design and a Bronze in Branded Content & Entertainment.
Tenn is a director at Triton Film, a Thai production company that was originally founded by renowned Thai photographer / director Sihasak Xoomsai. As jury president for Film Craft Lotus and New Director Lotus at AdFest 2016, Tenn will help to identify the region's best-executed films and top emerging directors.
Their idea 'Project Rio' was submitted in response to a brief by Y&R Asia CCO Marcus Rebeschini that challenged entrants to stop their tap from running water when brushing their teeth.
Saatchi & Saatchi Sydney also scored four Silvers for OPSM 'Penny The Pirate', two Bronze for 'In the Dark' for Invega Sustenna, and a Bronze for 'Noodle Critters' for Vivaxim. Melbourne agency H&T scored a Silver for 'Australia's Top Foot Model' for SolvEasy Tinea Cream.
The five graduates have a diverse background, reflecting Lavender's expanding suite of services.
Alex Shiel, who has graduated with a bachelor of design - visual communication degree, is joining the creative department, while Sam Wakeling, who has a degree in behavioural economics, will be placed within the strategy team.
When it comes to working with children and babies, there's very few who can compete with Yee's portfolio of commercial work. She is in high demand around the world for her ability to capture those rare, authentic moments that create powerful, emotive stories. After a successful career as an art director in NZ and Australia, she began directing commercials in the late 90's, forging a signature style with a sharp instinct for natural performance and elegant visuals.
Inspired by the moon and those fabulous copper stills (and fuelled by a little moonshine) the Sense team designed the unique bottle and packaging, including the label and packing boxes to transport the precious liquid.
A new take on the Southern tradition of moonshine distilling, Melbourne Moonshine is a deliciously warm and smooth spirit that packs a punch harder than any Appalachian backyard boxer.
Breeder, who is also credited with assisting in the creation of HBO's True Detective S1 titles, created fast-paced time-lapses of starscapes and long cityscape exposures to show that Earth is not the only home we now know. To finish the title's journey through space, Breeder designed a modern sci-fi logo that's clean and simple, and inspired by star trails. The end result is an opening sequence that's futuristic, a little bit dystopian and very space-licious.
VIEW THE OPENING TITLES
This week's guest judge is James Daniels, executive creative director, Jack Morton Worldwide, based in Sydney.
Best: Loteria - Night Shift. I am such a sucker for feel good films. This film was beautifully crafted, with a great character as the lead. The animation was beautiful, and the story line was enchanting. What a nice contrast to all the other Lotto commercials where we see what they do with their winnings.
And as much as I like Mog, this spot took top honours. READ MORE...
Barnett has worked in a variety of digital roles over his 12 years of experience including APAC sales director with Microsoft, general manager of Microsoft Media Network and commercial director of Mi9. Barnett is acknowledged as an expert in the programmatic space having launched the Microsoft Advertising Exchange in Australia and being the inaugural chairman of APEX. Leadership and personal development is a priority for Barnett, which he was recognised for in being announced as AFR Boss Magazine Young Executive of the Year in 2014.
The campaign uses full 360 immersive video to transport fans to a virtual garage experience to design a real vehicle.
WATCH THE TEASER
WATCH THE WEEK 1 VIDEO
UNE has been the leading innovator of flexible study for over sixty years. Throughout the three month tender period the academic institution was seeking an intelligent and creative advertising partner to lead their marketing communications strategy that is set to shake-up online learning expectations across Australia.
At the centre of the campaign is the message of supporting each solution area carrying positive messages that emphasizes a woman's beauty turning the shopping experience from overwhelming to empowering. Consumer research revealed that navigating a sea of nude and black Shapewear can be difficult and daunting for consumers, not to mention choosing the right style and size for her body shape. Customers were sometimes reluctant to discuss with in store sales staff, so the brand needed to find a way they could communication the benefits in an intimate way.