280ca5c9-2200-0a68-0e2ab42236191c0d.jpgThe Cannes Lions International Festival of Creativity has today completed the announcements of this year's jurors by naming those who will be a part of the remaining juries at Cannes Lions. 

387 people from 40 countries have been confirmed across all of the Cannes Lions juries and this year they will be comprised of 40% women, a significant increase on last year's 31.5% and a record number for the Festival.

The juries will meet in Cannes to judge live throughout the Festival, with the winners of the Lions being announced and honoured at awards ceremonies taking place across the eight days.
Don't Panic London - Ceremony 2015.jpgThis year D&AD will be hosting a private screening of the 2016 D&AD Award winners in Australia.

Be part of D&AD Awards Ceremony: the biggest celebration of global advertising and design on Friday morning the 20th of May. This event is exclusively brought to Sydney by Shutterstock.

Join the finest minds in communications, design, film and technology to experience first-hand the awarding of 2016's Wood, Graphite, Yellow, White and Black pencils.

London's biggest night will simultaneously be celebrated Down Under with a selection of the best work and the announcement of the D&AD winners. Including award-winning work from Australia and New Zealand.
LBB-BEACH-2.jpgLondon-based Aussie expat Katherine Peach reminds Australasian member agencies and production companies why the LBB & Friends Beach should be your home-from-home in Cannes

Every year LBB hosts one of the most fun, relaxed, and productive events at the Cannes Lions - the LBB & Friends Beach.

For some of you the beach was your first introduction to the world of Little Black Book, and for many, it has become your annual home and sanctuary for the week. 
News Corp Australia CMYK Stacked.jpgCannes-Grand-Hotel.jpgIndications suggest there are well over 400 Aussies (including expats) going to Cannes this year - and delegate numbers worldwide are up from last year with more seminars and events at Cannes 2016 than ever before.

News Corp Australia, Australia's Cannes representatives, together with Campaign Brief, will be hosting a Welcome Cocktail Party for the Aussie delegates on Monday 20 June from 5.30pm.

Special guests include many of the Australian jurors and several prominent creative directors from around the world. Contact Lynchy now to secure your ticket: michael@campaignbrief.com
Screen Shot 2016-03-16 at 11.23.45 AM.pngA joint initiative of Bestads and Campaign Brief, TheBestAdJobs.com offers recruiters and agencies a fantastic low rate of $50 per job listing.

Or if you place 10 or more jobs per month the rate drops to only $45 per job listing.

TheBestAdJobs.com reaches the international audience of bestadsontv.com and the Australasian audience of campaignbrief.com, campaignbrief.co.nz and campaignbriefasia.com.

New and featured jobs have visibility on the Bestads and Campaign Brief sites 24/7, reaching upwards of 300,000 unique visitors a month.



TVC Still 1.jpgThe University of Adelaide has launched a sequel to its highly successful Seek Light brand campaign via NATION.

Says Professor Warren Bebbington, vice chancellor, The University of Adelaide: "Seek Light was a response to our strategic plan and it highlighted the distinctive aspects of the institution. It's been three years since we introduced the concept and the campaign has exceeded all expectations."

Bam.jpgIn a dramatically different approach, Easy Off BAM, has this week launched an exciting, fresh marketing campaign in Australia entitled 'Cleantertainment' via BETC Paris.

Already launched in several European countries, the campaign has launched online in Australia and will be supported across digital, social and PR.

Proctor Gamble_Strong.jpgIt takes someone strong to make someone strong. As the world's athletes ready themselves for the 2016 Olympic Games, let's not forget the person whose strength inspired them along the way, Mom.

Wieden Kennedy Portland's touching new campaign for Procter & Gamble.

Screen Shot 2016-04-29 at 9.16.29 am.jpgNRMA has launched a new behaviour change campaign via Infinity Squared, to address the growing problem of road rage, one of the most serious concerns of its members.

The "Wave Goodbye To Road Rage" campaign aims to get all road users to re-appraise their behaviour on the road, arming them with 4 simple "Road Wave" gestures to head-off potential incidents.

13083144_1043874772339667_6317959526503729239_n.jpgWe Love Jam Studios has continued to pioneer the binaural sound realm, bringing the Sydney Opera House to life in 360-degree performance.

In partnership with The Google Cultural Institute, We Love Jam Studios worked with the SOH artistic directors to bring this amazing 360-degree virtual experience to anyone, anywhere in the world from the comfort of their digital device.


Cannes Contenders: Showpony

How will Australia perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges...

Screen Shot 2016-04-21 at 1.37.16 pm.jpgSA Ambulance Service (SA Health): Hands Off Our Ambos
Despite a sharp rise in violence against South Australian Ambulance Officers (colloquially known as 'Ambos'), research revealed that the general public didn't consider it to be a real issue. People simply could not believe that anyone would assault an ambulance officer who was actively trying to save a life. To increase awareness and reduce the incidents of violent attacks on Paramedics by 2%. Showpony's challenge was to raise public awareness by making the unbelievable, believable. To achieve this Showpony didn't make an ad, the agency created an 'incident', one that would demonstrate the harsh realities of what Ambos contend with. This incident was then captured as a user-generated content piece. On an iPhone4, in a single take. No edits, no treatments.
Birds (1).jpgBWM Dentsu is concluding its successful eight-year partnership with Simplot after deciding to not participate in an upcoming Simplot agency review.

Says Mark Watkin, managing director, BWM Dentsu Melbourne: "We are immensely proud of the transformative brand work we have delivered in partnership with Simplot, but after eight years of a productive relationship, we have decided to not participate in the review."
Carlos De Spinola (1).jpgSocially-led creative agency We Are Social has hired industry expert Carlos De Spinola in the new role of strategic planning director.

With global experience across digital, brand and social media, De Spinola comes to We Are Social from Orchard, where he was head of strategy.

Prior to his most recent role, he worked as a senior strategist with AnalogFolk and VML in London. He also had a stint client-side at Virgin Atlantic in the UK.
COVER-PHOTO.jpgThis year, Reporters Without Borders Belgium is celebrating its 20th anniversary. For 20 years, reporters have been risking their lives fighting for freedom of information in modern day dictatorships such as Syria, Iran, Russia, China, Zimbabwe and North Korea.

To 'celebrate', advertising agency Publicis Brussels has created a mashup video that shows dictators Vladimir Putin, Kim Jong-Un, Recep Erdogan, Bashar Al-Assad, Robert Mugabe and others singing 'Happy Birthday' to Reporters Without Borders.


Entropico announces new roster of directors

Screen Shot 2016-04-29 at 7.23.00 am.jpgAfter three years in the branded content and music video space, Entropico has formalised its operation, signing a new roster of directors to accompany their lean and agile production practice.

Says Sam Egan, EP, Entropico: "2016 is the crystallisation of a lot of experimenting and networking. We've assembled the most talented and professional young directors that we've encountered and built a nimble, effective production structure around them. The model is perfect for the content era where clients crave premium execution for lower budgets."
GBH_Invitation (1).jpgInternationally awarded photographer and avid football fanatic Simon Harsent has announced GBH, an exhibition featuring portraits of Great Britain's leading Hooligans on display at Special Group gallery 4-31st May with the opening night on Friday, May 6 at Special Group Gallery, 270 Devonshire Street, Surry Hills, NSW, 2010.

GBH has been selected as a featured exhibition of Head On Photo Festival, Australia's largest and most prestigious photographic festival.

Harsent's GBH is a natural progression from his previous work 'The Beautiful Game', a series that captured the subtle physical and emotional power of football stadia over their surrounding environments. In GBH, Harsent moves on from physical to cultural relics of football, exploring a subset of football culture that has remained a shocking fascination for many fans decades later.

3 (1).jpgCB Exclusive - After 3 years at BWM Dentsu Melbourne as executive creative director, Murray White today joins 10 Feet Tall in the lead creative role. He will partner Joseph Meseha and Stuart Black to lead the promising independent.

Says White: "I'm a big believer in independence. There's a wonderful agility and humility that comes with it. You respond to your clients' challenges in a way that is truly centered upon the needs of the business and the people running it - rather than in a way that is governed by a network or dictated by their rigid frameworks."

The One Club releases Creative Week schedule

CW-summit.jpgThe One Club, the non-profit organization that produces The One Show, has today announced the full schedule for Creative Week, a weeklong festival (May 9-13) showcasing the best creative minds in advertising and design. Creative Week partners include Pandora, Pinterest and American Printing Co.    

More than 2,000 professionals, artists and students from 25 countries will attend a week of awards ceremonies, workshops, moderated discussions, portfolio reviews and networking events. Attendees enjoy discounts to local attractions, such as The Ride, an interactive entertainment experience where the streets of New York City are the stage.
Webby Aus 2016 (1).jpgFrom Australia Pollen, M&C Saatchi Sydney, The Monkeys and Clemenger BBDO Sydney have all picked up one Webby Award each at the 20th Annual Webby Awards in New York.

Pollen has scored a Webby in the Advertising & Media - Best in Art Direction category for Aesop 'Taxonomy of Design'; M&C Saatchi Sydney for ACRF 'The One Who Will End Cancer' in Advertising & Media - Best Home/Welcome Page; The Monkeys for University of Sydney 'Project Here' in Mobile Sites & Apps - School/University category and Clemenger BBDO Sydney for Whiskas 'Catstacam' in Social - Animal category.

Cannes Contenders: The Glue Society

How will Australia perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges...

Screen Shot 2016-04-18 at 12.22.51 pm.jpgSky TV, The History Channel: Unforgotten Soldiers
The Glue Society, Revolver/Will O'Rourke, DDB NZ
The Unforgotten Soldiers was a tableau vivant installation that brought an old black and white World War One picture to life on the streets of Auckland. The campaign turned a part of Lorne Street into a real life WWI trench, complete with authentic surround sound to take you back to 1915. The 8-hour performance brought to life a typical day in the trench and was all based on real NZ soldiers and their real stories. Everything looked just as it was 100 years ago, authentic army uniforms, weapons, food rations, were carefully crafted to recreate the effect of looking at an old 'black and white' picture, but in real life. Directed by The Glue Society's Pete Baker.
TVC Screenshot (1).jpgToday, Frucor Beverages has announced it has partnered with 20th Century Fox ahead of the release of the ultimate X-Men blockbuster, X-Men: Apocalypse, and a one off V Energy advert involving X-Men superhero 'Quicksilver' via Clemenger BBDO, Sydney.

ham1-thumb-300x365-203871.jpgThe Global Awards has announced the 2015 Young Globals Student Competition and Internship award winners. The Young Globals, now in its third year, is the only college/portfolio school competition for healthcare advertising that offers students the opportunity to submit creative work and be recognized with a prestigious Global Award, and introduces students to the rewards of working in the healthcare and wellness advertising industry.

Leo Burnett Sydney junior copywriter Samantha Cable (left) has been named one of three winners for 'Phone Zone'.
Young Globals student winners will receive the prestigious Global Award as well as paid internship with Global Awards partner sponsors, McCann Health and Ogilvy CommonHealth Worldwide for minimum of one month, based on their availability.

Marmalade Melbourne moves to Collingwood

Collingwood_facade (1).jpgMarmalade Melbourne has relocated its offices to the heart of Collingwood, taking up residence at the recently refurbished Foy & Gibson building in Oxford Street.

Citing 'coffee' and 'lots of coffee' for the neighborhood's appeal, the agency is excited about joining the established yet growing creative melting pot that is Collingwood.
CHRIS.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Chris Gotz, chief creative officer, Ogilvy & Mather, Chicago.

The "watch TV anywhere" brief has landed on a few desks out there, but I think BETC Paris found a fresh way to do it in their new Canal+ spot. It would be my pick here. I think even if you're in on the joke it's still funny. Laddish but hey, I'm a lad. READ MORE...
Rob Hudson Headshot-thumb-350x421-209315.jpgClemenger BBDO Brisbane has today announced the appointment of Rob Hudson as the new managing director.

Hudson, who was managing director of GPY&R in Brisbane, will replace outgoing managing director Vanessa Brennan who has resigned to take a partnership role with PricewaterhouseCoopers in Brisbane.

Says Robert Morgan, Clemenger Group chairman: "Vanessa has worked tirelessly to build our agency in Brisbane and has done a great job winning new clients and building our credibility in this tough market.
"We wish Vanessa well in her new role and thank her for all that she has done for us in Brisbane to help create the very strong business we have there today."
PENCIL&PIXEL - MICHAEL FIELD, STEPHANIE JOY FIELD & ANGELA FIELD.jpgPencil&Pixel, the boutique agency specialising in fashion and retail, has launched the new AW2016 campaign for Jeanswest in partnership with The Woolmark Company.

The campaign, shot by renowned fashion photographer Steven Chee, is a first for Jeanswest as they push into a more premium space.

_DSC4355-2 Aaron Pedersen and Alex Russell with Guns copy.jpgPhotoplay Films has announced that award-winning filmmaker Ivan Sen's new film Goldstone, will premiere on the opening night of Sydney Film Festival 2016 at the magnificent State Theatre on Wednesday 8 June 2016.

Goldstone is the fourth feature by Sen and stars Aaron Pederson who reprises his role as the troubled Indigenous detective Jay Swan, who audiences first met in Sen's Mystery Road, which opened Sydney Film Festival in 2013. The film boasts a stellar cast including Jacki Weaver, David Wenham, David Gulpilil, Cheng Pei-Pei, Michelle Lim Davidson and Tom E. Lewis.

IMG_2535 (1).jpgIn September 2016, mainstream television in Australia will turn 60. To mark this important occasion, the Business of Media Summit will take place in Sydney on 13 & 14 September.

Gathering executives from all corners of the modern media industry, the event will explore the latest strategies driving media forward today.

With the theme of #MediaUnbound, the Summit will examine how media executives can best respond to the shattered boundaries of content, and optimise engagement through technological platforms, distribution, creative integration, data, analytics, and more.
0bf6dd6.jpgThe Association for Data-driven Marketing and Advertising (ADMA) has today announced that it has launched the ADMA One for One Program donating one free course for every single ADMA IQ course sold.

The course will be given to someone from outside the industry who would benefit from having marketing, data and digital skills but may not be in a position to fund themselves. Recipients will include small businesses, start-ups, those who have been out of the workforce due to unemployment, ill-health or maternity/paternity leave, regional and rural communities with restricted access to training and women who wish to enter the data sciences and data disciplines.
Screen Shot 2016-04-27 at 10.00.16 am.jpgIn an Australian-first demonstration sponsored by leading global pet food brand Pedigree via Clemenger BBDO Melbourne, it has been shown that an owners' heart rate can change when in the company of their dog - actually lowering and becoming in sync with one another helping to reduce stress.
The Hearts Aligned initiative follows the real life stories of three Australian pet owners, all who have taken part in a demonstration that shows how dogs help reduce stress levels and improve our lives.

LH-LOGO (1).jpgLions Health has announced a partnership with RB, the global leader in consumer health and hygiene, and Save the Children, to tackle the world's largest environmental health risk - air pollution - in an innovation challenge like no other.

Hosted at Lions Health, part of the International Festival of Creativity in Cannes, the RB & Lions Health Innovation Hack will bring together RB's R&D and marketing teams with external, entrepreneurial minds from around the world, to pioneer innovations that protect children from the devastating effects of air pollution exposure. Pollution is currently responsible for one in eight of total global deaths - killing 7 million people every year. This figure is likely to increase and the Innovation Hack aims to inspire sustainable solutions to this global health problem.
Steve Taitoko_UnLtd CEO 2 copy_low res (1)-thumb-400x362-200444.jpgUnLtd wants to place a senior industry person on the board of each of its growth charity partners.

UnLtd CEO Steve Taitoko (left), said the foundation had identified that a number of charities are in need of board representation with public relations, brand strategy and sales expertise.

Says Taitoko: "What a sales or strategy team does every day - is quite often exactly the expertise greatly needed by our charity partners, who are focussed on youth program delivery.
MAYEIGHT.jpgCummins&Partners Sydney has created MAYEIGHT!! - a new men's health initiative - for the Movember Foundation, the people who put the moustache back on the face of fashion.

This important mental health initiative is in response to the fact that for a lot of Aussie men - life gets busy and they lose touch with their mates. That leaves millions of guys at risk of feeling isolated - which can lead to depression, or even worse, suicide.

The premature death of persuasion

2599963.jpgA regular blog by Damon Stapleton, chief creative officer of DDB New Zealand

It was a Tuesday morning and as I walked into the creative department three or four creatives were huddled around a Mac. You know straight away if you have worked in a creative department that there are only two reasons for this. They have found something very funny or they have seen a piece of work they really like.

I walked over. They were watching believe it or not a television commercial. It was Nike's new piece of work from Wieden and Kennedy where they celebrate a woman that finishes last in a Marathon. It is beautifully shot. The music is great and the voiceover makes the ad. It is a simple idea well executed. It is also 60 seconds long. You could tell it was a great piece of communication by one simple fact. The creatives were jealous.
1272116892_Uni_Image_template.jpgMacquarie University (Marketing and Management Dept.) is undertaking in-depth research into the power of creativity.  Creative professionals are invited to participate in an experiment that investigates the creative development process.

The research is designed as an experiment that requires agency art directors and copywriters, with at least two years experience, to respond to a dummy brief. The brief is essentially the same, but there will be differences in variables like insight, ideation technique and media.

To volunteer, please contact scott.koslow@mq.edu.au.

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A blog for advertising creatives in Australia. To pass on news or advertise on the blog, email michael@campaignbrief.com. To subscribe to Campaign Brief Magazine click here or download the subscription form. Magazine subscribers receive complimentary access to the online magazine archive (including current issue).
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