Samsung_ASP.jpg72andSunny, Amsterdam has released a beautifully filmed spot to reinforce Samsung Mobile's agreement to be the first global partner of the ASP.

In this spot, shot by Australian director Mark Molloy through Smuggler, Samsung and ASP celebrate the growth of surfing worldwide and remind us that out on the waves, every day is day one.

The film launches with the 2014 US leg of the ASP World Tour, featuring pro-surfers Kelly Slater, Stephanie Gilmore, Gabriel Medina, Mitch Crews and Johanne Defay. The first time you hold a surfboard, the first time you ride a wave, the first time you get barreled, the first time you win a world title. It doesn't matter where you are from or how good you are. Every day is day one.

VIEW THE SPOT 
KLEENEX-EPISODE-1.jpgKiwi comedian Madeleine Sami fronts a new campaign via Ogilvy New Zealand to promote Kleenex Cottonelle flushable moistened wipes.

"It's the freshest my bum has ever felt," says Madelaine in the first of four episodes in the series which will run on TVNZ channels.


VIEW THE SPOT
Kindred_Press Kit_24July2014.jpgKindred, the first sci-fi to star indigenous Australians is now complete.

The 9-minute indie short by M&C Saatchi associate creative director Josh Bryer - the first sci-fi to star indigenous Australians - is to hit the Film Festival circuit from mid-August.
 
The film follows a cynical young Indigenous man (Damion Hunter) and his family, who are abducted by aliens. Leading them on a breathtaking escape, he discovers the aliens' origins, shattering his worldview forever.

On July 18 a private screening of Kindred took place at Chauvel Cinema in Paddington, Sydney for its crowdsourced funders, cast, crew and friends.

WATCH THE TRAILER
VISIT THE WEBSITE
The Nest 2014 - Leo Burnett Sydney and Diageo - Credit InterContinental Hotel Sydney.jpgFollowing a highly successful first year of paid internship program The Nest that saw 50 per cent of interns gain permanent industry positions, Leo Burnett Sydney and Diageo Australia have announced applications for the 2014 intake are open now.
 
The worldwide industry-first joint initiative between Leo Burnett and Diageo Australia offers enthusiastic and talented students and recent graduates a paid 12-week marketing and advertising internship spanning both businesses.

Applications for The Nest 2014 are now open with the closing date 14 August 2014. Applications are open to tertiary students in their last year of study, or those who have recently graduated, in a related field including advertising, marketing, business, design or communications.
 
For more information on The Nest and to submit an application, please visit The Nest Facebook page facebook.com/TheNestSydney.
image002.jpgSamsung Electronics Australia, Traffik, MCN Sport, Starcom and Edelman have scrummed up to deliver an innovative experience for Australian Rugby fans with the launch of the multi-million dollar Samsung Slideliner activation and campaign.

Utilising its sponsorship of the Qantas Wallabies, the integrated campaign markets Samsung's latest range of televisions and creates a unique in-stadium experience for passionate Rugby fans. The television commercial features Wallabies players Adam Ashley-Cooper, Nick Phipps, James Slipper, Tatafu Polota-Nau and ex-Wallaby Nathan Sharpe.

VIEW THE SPOT
Andrew Lamb.jpgHighly experienced media professional Andrew Lamb (pictured) is joining Initiative as a client partner.
 
Lamb is formerly managing director of TMS, a position he held for seven years in his total of 12 years working at the agency. He was a key driver in shaping TMS for future operations and client partnerships, working with prominent national marketers including Toyota, Sealy, Sharp, Garuda Indonesia, Petbarn and Lexus.
 
Prior to TMS Lamb's client experience had included BMW, Sony, Red Bull, Mobil, Telstra and Nokia. He is a former board director of the Media Federation of Australia (MFA) and a former member of the steering committee for the MFA Awards. He has produced and overseen work that resulted in two finalists at Cannes (Media Lions), an ASTRA Awards winner and had two winning entries at the MFA Awards.
peter_tanner.jpgADMA has announced that Peter Tanner (left), former Obama for America data scientist/strategist and current senior data manager at Capital One in Toronto, is coming to Australia to speak about how he has applied his learnings from Obama for America to the business context with Capital One.
 
Tanner will speak at the ADMA Global Forum's Marketing and Advertising conference on Tuesday 29 July at the Sydney Hilton Hotel at 4.45pm.

Says Jodie Sangster, ADMA CEO: "In 2012, the Obama for America campaign used advanced analytics to target voters, especially in social media channels. Peter's presentation will show us how these analytics techniques will be used in future business applications, and how these strategies can be applied to business."
FFX Watch Event-2428.jpgBani McSpedden, former creative director of award-winning advertising agency McSpedden Carey, which he co-founded with author Peter Carey, is launching Australia's first independent, authorative website dedicated to watches, Watch-Next.com.

McSpedden (left), who is now Fairfax Media and The Australian Financial Review's watch editor has joined forces with Fairfax Media and the AFR to create the website. The site launches in October.

Watch-Next.com will build on the AFR Magazine's unparalleled reputation for covering the watch sector with integrity, style and substance.
Screen Shot 2014-07-24 at 8.07.46 am.jpgBrisbane fashion label Maiocchi has teamed up with Engine to not only reposition the brand but to inspire all women to wake up and decide that today will be a day to remember as demonstrated in the new web spot.

The major rebrand of the fashion label includes a new brand idea, logo and in-store experience - all the way down to swing tags and bags.

VIEW THE SPOT
Screen Shot 2014-07-24 at 7.46.48 am.jpgLynx is launching a new creative brand approach and advertising campaign, collaborations with international creative artists and an upgrade to the product packaging hitting shelves this month.

The year kicks off with an ongoing global initiative that will see the highest-selling daily fragrance in Australia refocus its messaging from success in the mating game, to getting guys ready to face the world with confidence, starting with the release of two new adverts across national television and cinema spaces originally created by BBH London adapted by Soap Creative.

VIEW THE MONDAYS SPOT
VIEW THE WEDNESDAYS SPOT
Screen Shot 2014-07-24 at 12.49.34 pm.jpgThe latest campaign from Lotto NZ by DDB shows that with a quick scratch and a bit of luck Kiwis can win instantly with Instant Kiwi.

Says Kelly Millier, Lotto NZ head of brand and communications: "These spots are a fun way to show the fact that playing Instant Kiwi can add a little thrill to your day. And, let's be honest, who doesn't enjoy a bit of a thrill in their lives?"

VIEW THE PARTY SPOT
VIEW THE BALD SPOT
VIEW THE KITTENS SPOT
VIEW THE ALARM SPOT
Account Planning and creative teachers.jpgMiami Ad School has today announced it will bring its renowned Account Planning Boot Camp to Australia. The Account Planning Boot Camp will be held in Sydney from 5 January to 27 March 2015.

The Boot Camp for account planners was developed by the US Miami Ad School to fill the specific needs of the discipline. It has been run successfully in the US, German and Brazilian schools for over ten years.

The school is offering 20 places. Tuition costs are $5,500 incl. GST.  Candidates should have a naturally intuitive mind, a tertiary degree and some understanding of advertising, or preferably, already working in media, creative, account management or research.

Applicants must also pass the school's admission criteria: http://www.miamiadschool.com/admissions/apply/sydney/account-planning.
Screen Shot 2014-07-23 at 10.13.28 am.jpgBosch Australia has unveiled its latest consumer engagement campaign, Winter Wonderland, on Facebook via Loud&Clear.

The campaign features a series of beautifully illustrated, whimsical 'Where's Wally-esque" winter landscapes. Consumers have the chance to win daily Bosch prizes by solving the riddle and locating the hidden person using a Bosch product.

Says Joel Beath, head of content at Loud&Clear: "The campaign is highly geared towards consumer interaction, and increasing awareness of the breadth of Bosch's diverse product portfolio."
 
Client: Bosch Australia
Creative & Digital Agency: Loud&Clear

Clarence Chiew.jpg12:20 is a Sydney based creative consultancy that works with agencies across Asia. Recently, while working in the region, Christian Finucane and Jon Skinner met with 20 creative leaders from the top agencies to discuss the opportunities and challenges for the industry. The interviews, '12 Questions: 20 People' are being published in a series of blog posts on Campaign Brief Asia. The 19th interview is with Clarence Chiew, Executive Creative Director, Leo Burnett Singapore.

What's the most exciting thing about working in Asia?
I don't see why working in Asia should be any more exciting than working anywhere else in the world, especially in such a globalised context.

What inspires you?
The internet and its ability to completely disrupt everything we hold to be true.

How has social media impacted creativity in the region?
I think it used to have a positive and democratic impact in terms of the level playing field it created - if people loved what you created, it would get noticed, shared and amplified. Since then, the algorithm seems to have been tweaked to favour those with more money than ideas.
Screen Shot 2014-07-23 at 10.34.15 am.jpgSince the launch of Sydney adman David Johns' 'Buy My Barina' Twitter campaign for Cancer Council Australia, the online video has reached over 1 million views on YouTube.

The campaign involves Johns selling his 1999 Holden Barina via Twitter. The Barina will be auctioned for the charity Cancer Council Australia.

VIEW THE CONCEPT
d062fff0823dc80690f625cf7254e450.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Nick Pringle, creative director at Grey, New York.

It's unpleasantly early in the morning here in New York, so I've caffeinated and eaten a pastry with an unpronounceable filling. In light of the pressing 12pm deadline, I'm going to try and keep short and sweet-ish. READ MORE...
JAM WBAC 1.jpgWhen it comes to creativity there is nothing more powerful, or more rewarding, than joining forces with your creative counterparts and pushing the boundaries. And that's exactly what We Love Jam Studios did last week as hosts of the Walsh Bay Arts & Commerce Members Evening.

In collaboration with its artistic neighbours, and creatively directed by Hylton Mowday, We Love Jam worked in harmony with Sydney Dance Company, Sydney Philharmonia VOX choir, rising star Laura-Leigh Smith (from 'The Voice - Australia) and the We Love Jam band to not only impress an audience of industry heavyweights but to explore and redefine creative partnerships within Walsh Bay.
The Work_CallforEntry_cover.jpgThe Call for Entries to The Work 2014 is out and it's FREE to enter.

Now in its 12th year of publication, The Work is a 400+ page, hard cover publication that features the very best advertising of the year from Australia, New Zealand and Asia. Published by Campaign Brief, The Work is recognised as the only true permanent record of creativity for the entire region.

Entry deadline is Friday, August 22nd 2014.

Please note that this year we have simplified the entry process:

All entries are to be supplied on a USB.

This will be used for both judging and artwork for The Work 2014 (this eliminates the need for agencies to send multiple expensive couriers and it will greatly speed up the production process of The Work 2014).

There are three things that differentiate The Work 2014 from traditional award shows:
Screen Shot 2014-07-23 at 9.40.20 am.jpgScreen Producers Australia has announced a significantly enhanced suite of services to the industry including a series of new precedent template agreements for contracting and a new system permitting access for the first time to recently renegotiated key industrial agreements.

Says Matthew Deaner (left), Screen Producers Australia executive director: "For more than 30 years Screen Producers Australia has negotiated the benchmark industrial and rights agreements for the benefit of the whole Australian screen content industry. We feel it is time for those who are not currently members to be able to access these agreements and we have therefore devised an easy to use licence system for all."

VIEW THE VIDEO
view.jpgCARE Australia has appointed cummins&partners for a major digital push after a two-month long competitive pitch process.
 
CARE Australia is an international humanitarian aid organisation fighting global poverty, with a special focus on empowering women and girls to bring lasting change to their communities. In 2013, CARE's activities benefitted 97 million people across 86 countries.
Pete_Grasse.jpgThe A-List Hollywood Awards has revealed its line-up for the 2014 Film Advertising Craft Awards in Los Angeles on 29th July 2014 which includes Curious Film president Peter Grasse (left).

Sessions will be presented by Walt Disney Animation & Interactive Studios, Grasse, president at Curious, Partizan, and Life After Pi creators Scott Leberecht and Christina Lee Storm.

Walt Disney will showcase 'The Tunes Behind the Toons'; Partizan is presenting a Short Film & Music Video Showcase; and Grasse, will present a session titled 'Technology & Film: An Antipodean View of our Future as Filmmakers' that examines the dangers of our industry's topical obsession with applied technology.
Screen Shot 2014-07-21 at 7.33.40 PM.jpgA total of 14 awards were presented at Deakin Edge, Federation Square, for the second annual Melbourne WebFest this weekend, in a high-powered ceremony hosted by local comedy trio, Aunty Donna.

It was a big night for Australian talent, taking home eight of the 14 awards. Notably, the Grand Jury Award was presented to Playbig director Luke Eve, who also won the award for Best Comedy, with his six-part series 'Low Life' -- a black comedy about depression. As the recipient of the Grand Jury Award, Eve will receive all- expenses paid trips to LA WebFest (March 2015) and Marseille WebFest (October 2015), with automatic entry into both festivals, in addition to automatic entry into Rome WebFest (September 2014). This prize is made possible through a newly formed global partnership between the four festivals.
FTLOW_Control Freaks.jpgIn its 165th year Yalumba, Australia's oldest family owned winery, is presenting a fresh new advertising campaign that captures the essence and philosophy of this iconic brand via Adelaide creative agency kwp! Advertising.

Says James Rickard, kwp! creative director: "Although it has an extensive portfolio of products with a footprint that spans the globe, this 5th generation family-owned winery operates like a small boutique winery. The passion, attention to detail and commitment to quality are not usually found in an operation of this size."
 
VIEW THE CONTROL FREAKS AD
VIEW THE BLENDING HISTORY AD
VIEW THE FAMILY TREE AD
VIEW THE TOMORROW'S BOTTLE AD
VIEW THE BLENDING HISTORY SPOT
VIEW THE CONTROL FREAK SPOT
VIEW THE FAMILY TREE SPOT
VIEW THE TOMORROW'S BOTTLE SPOT
Danny Higgins_2.jpgAli Grayeli.jpgMcCann Worldgroup Singapore is making another change at the top of the creative department with Senior Creative Director Ali Grayeli (pictured right) taking over sole responsibility as Executive Creative Director from Aussie expat Danny Higgins (left), who has exited the agency.

Higgins joined McCann Singapore overseeing creative on a number of local and regional pieces of business but took over as ECD from Todd Waldron in 2012 when Waldron moved sideways within the group to run Craft. Waldron had only joined McCann as ECD in April 2011.

Screen Shot 2014-07-21 at 7.38.07 am.jpgBy Simon Veksner, Creative Director, DDB Sydney

We studied a poem once in English class at school.

Can't recall which one it was now. Anyway, we all had to write down what we thought it meant, and it turned out that different kids saw the meaning very differently. I remember asking the teacher what the 'right answer' was, and him saying there was "no right or wrong," and it was an achievement that the poet had created something that was "open to multiple interpretations." READ ON...
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Screen shot 2012-12-20 at 8.47.05 AM.jpgWe hope you, like over 117,000 other ad professionals registered on Bestadsontv.com throughout the world, enjoy visiting the site regularly to check out the very best and latest advertising in all mediums being produced worldwide.

BestadsPRO Membership is only US$30 per year (less than US$3 per month)
* Full access to the bestads Members Directory - you can now view the profile pages of over 110,000 members throughout the world, and contact them directly via their email address. Great for contacting long lost colleagues!
* BestadsPRO Membership lets you access every Archive video - going back to 2003.
* BestadsPRO Membership lets you download any video or image file on the site (instead of paying US$5 per spot) so compiling your own reels of great Automotive or Beer commercials, for example, is now a breeze - and much more affordable.
* BestadsPRO Membership gives you access to any pay2see content as well.
Screen Shot 2014-07-22 at 9.46.31 am.jpgYoung creatives Christina Mihaljevic and Via Tendon, known as HYPHEN, are attempting to grab the attention of Sir Richard Branson with the duo's new campaign #hireusrichardbranson.

Virgin Mobile Australia has just teamed up with Oz Harvest to create real meals for people out of Instagram posts. By using the hashtag #mealforameal, Virgin will deliver a meal to someone in need.

VIEW THE VIDEO
Screen Shot 2013-10-26 at 10.46.50 AM.pngphoto[2].PNGThe Campaign Brief App and Bestads App - the two most popular advertising Apps in the world - are both available for iPhones and Android phones.

The CB App is in the Top Business Apps Charts on iTunes in 10 countries (including Australia, NZ, India, Singapore, Malaysia and Indonesia), while the Bestads App is in the Top Business Apps Chart in 50 countries (including Australia, NZ, UK, Germany, Canada, Ireland, Argentina, Brazil, South Africa and most Asian countries).

The Campaign Brief App includes CB Australia, CB New Zealand, CB Asia and CB WA - all on the one app.

Entries still open for London International Awards

Steve Coll jpeg.jpgLIA Entries.jpgEntries are still open for this year's London International Awards.

Act quickly and go to the website and register. For Entrants that have already completed the entry process, there is still time to enter newly released work.

ENTER HERE

This year Australia and New Zealand is very well represented on the jury.

Warren Brown (BMF), Steve Coll (Pictured left - Droga5), John Mescall (McCann), Lisa Fedyszyn (Whybin TBWA NZ), Ralph van Dijk (Eardrum), Ramesh Sathiah (Song Zu), Anna Fawcett (Filmgraphics) and Rob Galluzzo (Finch) are all joining the judging panels. They will convene for the judging at the Encore Hotel in Las Vegas in October this year.

The top class 2014 LIA juries will be lead by these Jury Presidents listed below:

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Jeep-clifftop.jpgJeep Australia is continuing its long-running 'I bought a Jeep' campaign with the latest 'Clifftop' execution created by Cummins & Partners, Melbourne.

VIEW THE SPOT
ECDs_Sydney.jpgGeorge Patterson Y&R, Sydney has promoted creative directors Bart Pawlak (right) and David Joubert (left) to the role of joint executive creative directors, finally filling the role left after the departure of Julian Watt in November last year.
 
Says Andrew Dowling, Y&R Group Sydney managing director: "Dave and Bart have been an integral part of the Sydney operation since joining forces in 2010. The guys have been highly influential in a string of new business successes, including recent NSW Government wins and the soon-to-be announced global campaign for Al Gore's Climate Reality Project. Their creative approach and leadership style have made them favourites amongst the team and clients alike, making them a very valuable asset."
-1.jpgCreative agency Sense has launched a complete image capture and production service under the banner of Sense Studio.

Sense has always offered video and photography as part of its multidisciplinary approach (the agency has won 'The Pitch' on Gruen Planet twice with ads shot entirely in-house). However increased demand for these services required dedicated resources.
Kinetic Image.jpgIndustry super fund Kinetic Super has stepped up its bid for greater market presence, with the unveiling of a new advertising campaign set to tackle apathy towards super via Naked Communications.

VIEW THE SPOT
Guy Sebastian Bose performance_2.jpgBose Australia has launched a creative development fund to find, promote and nurture Australian talent, with a $20,000 grant up for grabs for one exceptional individual via OMD and Zeno Public Relations.

The grant will be offered to a gifted Australian to further develop their craft, which may include mentoring sessions with experts in the field, production funding, education, talent management and more.

VIEW THE VIDEO
bAndW-0038.jpgCB Exclusive - Droga5 New York has announced today that Aussie expat creative duo, David Gibson (right) and Nathan Lennon (left), have been promoted to creative directors.

After 9 short months at Droga5, Gibson and Lennon have made a significant impact on the business. Not only did they aid in winning new business from Toyota but they played a pinnacle role in creating the high-profile Honey Maid "This is Wholesome" campaign, earning the agency a gold and silver at the Cannes Lions Festival this past June.

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A blog for advertising creatives in Australia. To pass on news or advertise on the blog, email michael@campaignbrief.com. To subscribe to Campaign Brief Magazine click here or download the subscription form. Magazine subscribers receive complimentary access to the online magazine archive (including current issue).
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