WW - Season of Impact (1).jpgWeight Watchers International, Inc. has announced that it has launched its first global marketing campaign via US agency Translation, that celebrates the liveability of the WW Your Way+ program and how it's possible to enjoy the foods, behaviours and occasions tied to the season, while continuing to develop healthy habits.

The campaign is part of the company's "Season of Impact" and marks two firsts for WW: it's the first time the company has implemented a truly global marketing campaign driven by a central idea and showing up similarly across all WW markets. It is also the first time it has launched a fully integrated marketing campaign from June - August. This campaign is in line with WW's strategic vision announced in February to make wellness accessible to all and to inspire healthy habits for real life.

Screen Shot 2018-06-25 at 9.43.39 am.jpgSamsung Electronics Australia brought the power of its flagship smartphone to life through a dazzling experience at Vivid Sydney 2018 with 133,489 guests visiting the activation during the 23-day festival. The Night. Reimagined showcased key features of the Galaxy S9 and S9+ smartphones through a series of interactions that could be personalised, captured, and instantly shared via social media.

During Vivid, Samsung filmed a 15 and 30 second TVC to share The Night. Reimagined experience with people across the country. Core frames of the creative were shot independently on the Galaxy S9+ to demonstrate the power of the smartphone and its low-light camera capabilities. Leo Burnett Sydney produced the content on behalf of Samsung, which is running nationally across TV and online until July 4, 2018.

Screen Shot 2018-06-25 at 9.34.46 am.jpgAfter 11 years with Y&R Melbourne, joint-managing partner Julian Bell is departing the agency to join Clemenger BBDO Melbourne in August.

Bell was promoted to the role of joint-MP back in January 2014 in a dual leadership arrangement with Matt Farrugia.

Says Pete Bosilkovski, CEO, Y&R: "Julian has been instrumental in nurturing and growing the account management team and I want to thank him for his valued contribution to the company and wish him the very best in his next venture."

Bell joins Clemenger BBDO Melbourne for a second time, having previously held the role of account manager back in 2005.
Sarrah.jpgLinkedIn has today launched a consumer-targeted social campaign featuring LinkedIn Australia members expressing their own takes on success.
 
The campaign titled "In It Together" is based on the insight that the traditional notions of success have changed and is no longer defined by securing a corner office or a promotion. Purpose is also a key driver for why people do what they do.

Screen Shot 2018-06-25 at 9.15.55 am.jpgCustomer Owned Banking Association has launched a new campaign called 'Own Your Banking' created by Canberra-based independent agency Coordinate.

Almost half of all Australians have less trust in the big banks because of the Royal Commission into banking. At the same time, trust in customer owned banking institutions is on the rise.

Customer Owned Banking Association has created two new campaign videos that explain what's different about the customer owned banking model, in a humorous way.

Marcus Tesoriero: Full-time at the Cannes Lions

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Marcus Tesoriero, Executive Creative Director at The Brand Agency Perth, says in contrast to recent years, the accolades at Cannes this year were evenly spread, rather than dominated by one or two campaigns.

While the Soccer World Cup battles on, the Cannes Lions International Festival of Creativity flickers to a close. But unlike a clearly defined triumph on the football field, there was no clear winner in Cannes this year that has stolen the conversation. In contrast to 2017, with Fearless Girl and Meet Graham shooting it out for a number of top honours, the Grand Prix for most categories in 2018 was represented by different work.

I felt some awarded projects were better than others with work often pushing the categories so much, they almost didn't feel right for the category itself. But I guess that's what progression is all about - reward a sweetly completed reverse triple pike over the perfect swan dive. 
Mel Roberts-1285 (1).jpgIkon Communications has appointed Melissa Roberts (left) as agency director, Ikon Melbourne. Roberts will report directly to CEO Lesley Edwards and will take a key position on Ikon's national leadership team.
 
Edwards said she was delighted Roberts has decided to re-join the Ikon family to lead its burgeoning Melbourne office, as the agency embarks on an exciting new period under her strong leadership and management guidance.
 
Says Edwards: "Mel is a highly regarded media professional with a strong track record for creating successful agency and client partnerships and delivering results. She is no stranger to Ikon, having worked at Ikon up until 2016 before taking on an opportunity to launch an innovative digital enterprise into the Australian market.  We are pleased to be able to bring Mel back to the agency in this leadership role."
 
Previously country lead, ANZ with children's advertising platform, Totally Awesome, Roberts career spans 20+ years both globally and nationally, running advertising, digital and full-service agencies, bringing a strong background in leadership, business and broad multi-discipline agency knowledge to her new role.

Says Roberts: "I am so happy to be returning to Ikon in this role and am truly excited about what Ikon Melbourne can achieve alongside Lesley and the Ikon National Leadership team."
 
Roberts replaces Sharon Cookson who left earlier this year to pursue a new venture.  She commences in her new role on July 30, 2018.
Sunita 300dpi_3200 (1).jpgPwC Australia has today announced a new invitation-only development program for senior marketing leaders: the CMO Growth Agenda. The program will enable CMOs to link business transformation, customer experience and marketing as the enterprise growth driver in the boardroom. Melbourne Business School and The Marketing Academy will contribute learning modules as part of the syllabus.

Sunita Gloster (left) will lead the initiative for the CMO Advisory practice at PwC.

The cohort of CMO's participating in the invitation-only program will benefit from bespoke forums that will enable them to navigate the accelerated change and complexity of the marketing function to shape corporate strategy and deliver sustainable growth.
Andrew Baxter.jpgKPMG Australia has appointed former Publicis Communications chairman and Publicis Australia CEO, Andrew Baxter, as senior adviser to the firm's entrepreneurial customer, brand and marketing advisory (CBMA) business.

Baxter has proven himself as a strong strategic thinker who drives growth in his own and his clients' businesses, and has been successfully leading major professional services firms for the past 11 years. He also has significant experience as a non-executive director. He will advise key CBMA clients on his specialty areas of brand and customer experience, as well as support the CBMA leadership team in the development of a range of new growth initiatives.
Screen Shot 2018-06-25 at 7.18.53 am.jpgKaren Ferry, senior copywriter at Leo Burnett Sydney represented Australia in this year's See It Be It programme in Cannes. Here she shares her experiences straight from the festival, exclusively for CB.

Marie Kondo believes that when you go through a massive emotional change (like throwing out all the shit from your home), your body will become sick with the purging of toxins.
 
And on day three, I wake up with a killer throat infection. It's only been 48 hours so far but I feel like I've gone through a year of change - of changing my mindset, my understanding of opportunities, and how I act, and perceive things. My whole understanding of the future and myself has shifted dramatically, and it's a total mindfuck. We have our mentor sessions and I cry in all three.
 
And along with my emotions, things have started to get ridiculous. Our meetings have gone from sitting on floors in backstage corners of the Palais to penthouse suites. Common the rapper is in the carpark outside the Girls Lounge, and we're being jettied out to Google Island for lunch. There, somehow - almost stupidly - I end up dining between Olympic gold medalist and activist Abby Warbach, a GMO of Google, and a heavy hitter from 72andSunny, as they talk about spatial awareness of leaders and the dangerous power of advertising messaging.

e&s appoints 10 feet tall as creative agency

abb1 (1).jpge&s has appointed 10 feet tall as its new creative agency.

For over 50 years, the e&s family business has enhanced people lives and homes with cutting edge kitchen appliances, laundry and bathroom products, sourced from around the world. So when it came to choosing a creative agency, e&s were looking for a partner who shares the same values of performance, reliability and quality.
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Screen Shot 2018-06-23 at 9.16.01 am.jpgJames McGrath, Creative Chairman at Clemenger BBDO, represented Australia on the Cannes Titanium Lions jury. McGrath, along with most of the other Australian and NZ jurors writes exclusively for CB.

So, now we all know the winners, I thought it would be useful to talk little about how and why the Titanium winning-work was awarded.

First-up, I want to reinstate how brilliant and frankly essential the live judging was, particularly for this category. Apart from the privilege of hearing the best of our industry and clients talk about the world's best work they have created, it really allowed us not to be simply judging a case film. Unlike a beautifully packaged two minutes, questions can be asked and the real nature of the intention, the methodology, the experience, the context and the decision-making can be examined. Very, very revealing and expansive or reductive as a result. Talking to the out-going Terry Savage (who has created and refined the festival as we know it for the last 30 years) he indicated that we may see more of this approach. It's obvious as ideas become more complex, more contextual and frankly more experiential you need to understand and attempt to feel that.

Titanium is defined as reconsidering the way forward, as a category it's to serve as an important reflective moment for the industry, to take stock and understand the signals of what's ahead and for us as a jury we also interpreted that as what's important to reconsider bringing with us.
Cannes-Lions-2018-Palais.jpgAustralia has once again punched above its weight at Cannes Lions, this year taking out 6th spot with a total of 56 Lions - including four Grand Prix.

The USA was by far the dominant country, scoring a massive haul of 332 Lions, more than three times the total of second-placed UK with 110 Lions. Brazil was placed third with 101 Lions followed by France with 70 Lions and Germany with 66 Lions.

Spain was placed 7th with 34 Lions, followed by the Netherlands at #8 with 31 Lions, New Zealand at #9 with 26 Lions and Colombia taking the #10 spot with 22 Lions.
Michael Ritchie_onSannesStage.jpgOne of Australia's finest production companies Revolver / Will O'Rourke has been awarded runner-up in the Palme d'Or, presented to the most awarded production company at Cannes Lions 2018, which was was awarded to MJZ, USA. Third spot was The Corner Shop, USA.

Several staffers from Revolver / Will O'Rourke were in Cannes this week, including managing director / executive producer Michael Ritchie (pictured left on the Cannes stage tonight).
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Titanium Lions, Film Lions, Glass: The Lion for Change, Sustainable Development Goals Lions and Creative Effectiveness Lions awarded

• 'Palau Pledge' picks-up three Grands Prix Lions across the week
• Two Grands Prix awarded in Film Lions

The 65th Cannes Lions International Festival of Creativity closed with a final Awards Show. The evening's Lions'  winners demonstrated the power of creativity to change behaviours and minds and showcased creatively excellent work for brands and businesses that drives growth, impacts culture and creates a fairer world.
BWM-Cannes-Grand-Rix-1.jpgBWM-Cannes-grand-prix.jpgOn the final night of the Cannes Lions Festival of Creativity BWM Dentsu, Sydney has taken out the Grand Prix for Good for The ALS Association 'Project Revoice', making it the fourth Grand Prix won by Australia this year.

The campaign was created with Nakatomi, Rumble Studios and Haystac.

The late run of Grand Prix contributed to Australia being placed 6th in the world with 56 Lions, behind the USA (332), UK (110), Brazil (101), France (70) and Germany (66).

Although in terms of quality of awards, there is no doubt Australia came in fourth spot.
Palau-3.jpgPalau-4.jpgHost/Havas Sydney's 'Palau Pledge' for Palau Legacy Project has just been awarded the ultimate Cannes Lions accolade - the  Titanium Grand Prix.

This is Host/Havas Sydney's third Grand Prix for 'Palau Pledge' at the Festival, which was created with Song Zu, THE POOL COLLECTIVE, Yukfoo and Red Agency.

"It won our hearts, not because of the good it did but because of the good it was. If our job is capturing attention and transferring it from mind to heart, 'Palau Pledge' was constructed as an incredibly effective vehicle. Truly inspiring work that will have a lasting legacy," said Titanium Lions Jury president: Colleen DeCourcy, Chief Creative Officer, Wieden+Kennedy.

Tourism Australia and Droga5 New York have scored one of five Titanium Lions for 'Dundee: The Son of Legend Returns Home' via Australia's Revolver/Will O'Rourke, Biscuit Filmworks, Second Child, UM New York, UM Sydney, Kovert Creative and Exile Editorial.

Also scoring a Titanium Lion is Aussie expat Max McKeon from Saatchi & Saatchi New York, for Tide's 'It's A Tide Ad', which he co-created as associate creative director and copywriter.

View the Titanium Lions winners - Titanium Lions Winners.xls

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Palau-Hero-PASSPORT-A_1920x1080.jpgHost/Havas Sydney has taken out the prestigious Sustainable Development Goals Lion Grand Prix for Palau Legacy Project 'Palau Pledge'. This is the agency's second Grand Prix win, after scoring the Grand Prix in Direct last night.

The agency has also picked up a Silver Lion and a Bronze Lion for the campaign, which was developed with Song Zu, THE POOL COLLECTIVE, Yukfoo and Red Agency.

View the Sustainable Development Goals Lions winners - Sustainable Development Goals Lions Winners.xls
StopTheHorror.jpgTonight Cannes Lions Festival of Creativity has presented the winners for the Cannes Film Lions. Australia has collected one Gold, one Silver and one Bronze.

Cummins&Partners has scored Australia's only Gold Lion for Go Gentle 'Stop The Horror' created with Revolver/Will O'Rourke, History Will Be Kind, ARC EDIT and ODD Studios.

J. Walter Thompson Sydney has scored a Silver Lion for Queeraz 'Virtual Equality' via Luscious International.

A Bronze Lion has been handed to BMF Advertising for ALDI Australia 'Pasta Sauce' via The Sweetshop, ARC EDIT, Alt.vfx and Rumble Studios.
SnickersHungerithm_D&AD_KeyVisual (1).jpgCannes Lions Festival of Creativity has kicked off the final round of winners tonight.

The Creative Effectiveness Lions has seen Clemenger BBDO Melbourne score two Bronze Lions for Snickers 'Hungerithm' and TAC 'Meet Graham' via AIRBAG and Flare Productions.

View the Creative Effectiveness Lions winners - Creative Effectiveness Lions Winners.xls

Anthony Svirskis' Cannes Diary #5

053aad31-b767-4d4d-a221-b196c7818f0f (2).jpgAnthony Svirskis, chief executive officer at Tribe is representing Australia on the Cannes Social & Influencer Lions jury. Svirskis, along with most of the other Australian and NZ jurors writes for CB.

Well, it's over. What a week. We had no blueprint for how to judge the winners of the inaugural Social & Influencer category, but here we are: The awards have been sent to their rightful homes, and I'm heading back to Melbourne.

After keeping everything under wraps, it was a relief to finally announce the winners to the world. Wieden + Kennedy and Nike's Nothing Beats a Londoner is hands down the campaign of the year, and couldn't deserve the Grand Prix more. It was incontestable.

London is maddeningly diverse: there was no way a one-size-fits-all approach would ever have worked. Peckham is nothing like Chelsea. South of the Thames is a different world to the North. Mess up your messaging and you'll piss heaps of people off.
dundee.jpgTourism Australia's star-studded 'Dundee: The Son of a Legend Returns Home' campaign, via Droga5 New York and UM, has secured a coveted Titanium Lion award at the 2018 Cannes Lions International Festival of Creativity.

The Titanium award rounded out a successful week in Cannes for Tourism Australia with Dundee picking up a total of ten Lions. Tourism Australia's youth-focused 'Aussie News Today' campaign, developed in conjunction with Clemenger BBDO Sydney, also took home a Gold and Bronze Lion.

An inspiring oasis at the back of the Palais

0.jpgSimon Langley, ECD, J. Walter Thompson Sydney escaped the crowds and lines of the main stages and found himself drawn this year to a more intimate side of the festival, The Innovation Lions. Langley reports exclusively for CB.

There is so much going on at the Cannes Lions, the hardest part is working out how you're going to get the most out of it. In previous years, I've often attended the main stages with the big names and celebrities that draw the huge crowds. Even this year, I went along to see the inspiring David Droga who kicked it off on Monday, and had a laugh at the expense of Donald Trump with Jeff Goodby and Michael Wolff. But as the festival rolled on, the lines grew and I found myself almost needing to camp out the night before just to get in.

I decided this year to spend more time over at the Innovation Lions in the smaller Palais II. Here, there are four main sections. The Innovation Stage, The Interactive Stage, The Lions Innovation Start-Up Academy and the Makers Lab. Bizarrely, even though there was a fantastic buzz and plenty going on, there were no crowds. Or huge lines.

After perusing the different areas, I settled in to The Makers Lab to watch the live judging of the Innovation Lions shortlist which is spread out over three days.
It's such a different dynamic to a normal jury room. More intimate, with a lot more accountability. What I loved, was there is absolutely nowhere to hide.

Karen Ferry's Cannes Diary #2

Screen Shot 2018-06-22 at 3.30.20 pm.jpgKaren Ferry, senior copywriter at Leo Burnett Sydney is representing Australia in this year's See It Be It programme in Cannes. Here she shares her experiences straight from the festival, exclusively for CB.

Today, I met a knight and she wore a silk dress.
 
Her name? Sylvia Rotta.
 
I also met Dave Droga (R.I.P. me). Colleen DeCourcy. Kat Gordon and Lisen Stromberg from the 3% Movement. Names of famous industry leaders, now formed into advocates: of us. In between, we sit in on a lecture with Thandie Newton (above), British vogue editor Edward Enninful and Tiffany Warren from Ominicom.
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Sir Martin Sorrell has used his first public appearance since being forced to leave the advertising group WPP to criticise the board of his former company, dismiss suggestions that he paid for a sex worker on company expenses, and complain he was not treated fairly.

"What has happened could have come out significantly differently," he said. "I'll just leave it at that. There were other courses of action which were open to the company, which they did not take."

Sorrell dismissed the "scurrilous and salacious stuff that has been thrown around" about his departure in what he called a "ridiculous" press frenzy.

Earlier this month the Wall Street Journal (WSJ) reported one strand of the investigation that led to his departure was an allegation he used company money to pay for a sex worker, which he strenuously denied.

Screen Shot 2018-06-22 at 10.33.10 am.jpgANZ and media agency PHD have partnered with JCDecaux and creative agency TBWA to launch a unique campaign that harnesses the power of data across three cities incorporating actual tram, train and bus timetable information to align with the new ANZ App.

When commuters are waiting at their bus, train or tram stop in Sydney, Brisbane and Melbourne, the accompanying JCDecaux digital panels will pull in accurate timetable information for specific stops that cleverly contextualises the benefits of being able to use the ANZ App to get on top of your money, wherever you are.
James Honeyborne .jpgBlue Planet II executive producer James Honeyborne (left) received the first Global Goal 14 Life Below Water Impact award for positive ocean awareness from the UN's Director for Ocean Dr Lisa Svensson (pictured below with Honeyborne).
 
Underwater ceremony took place in bay of Cannes and screened during the Global Goals seminar with campaigner and musician Simon Le Bon, Sky CEO Jeremy Darroch, Unilever CMO Keith Weed, evian's VP Marketing Patricia Oliva, Founder of Adjust Your Set and co-founder of BLUE Marine Foundation Chris Gorell Barnes and co-founder of Project Everyone Gail Gallie
Screen Shot 2018-06-22 at 9.21.57 am.jpgThe further adventures of Passion Pictures' reluctant rosé princess, Sophie Woods.

Dentsu Aegis Network acquires Klip Desk

Aaron Tobin, Simon Ryan, Matt Connell_SML.jpgDentsu Aegis Network (DAN) has today announced the acquisition of Klip Desk - a new technology business that is set to revolutionise the way live content is captured and measured across all digital media.

Founded by Aaron Tobin (left), Klip Desk is b2b enterprise software that enables sports rights owners to automate real time delivery and commercialisation of their highlights via a product called Klip Studio. It also provides a platform to effectively understand the value of sponsorship within these highlights via the Klip Logic product.
Screen Shot 2018-06-22 at 8.22.24 am.jpgMediaCom has been named Media Network of the year at the 2018 Cannes Lions Festival. The agency's work for Tesco in the UK landed the Grand Prix for Excellence in Media Planning, while campaigns for P&G's Gillette in Israel added two Silver Lions and a Bronze Lion. The agency also received eight shortlist nominations, making MediaCom the most decorated media agency in the competition.

The Grand Prix campaign, Tesco's Food Love Stories, enabled the retail giant to turn food shopping from a functional to an emotional purchase. While competitors focused on food provenance, Tesco used its first food campaign in three years to celebrate "the food you love to cook for the people you love".

Anthony Svirskis' Cannes Diary #4

IMG-20180620-WA0002 (1).jpgAnthony Svirskis (left), chief executive officer at Tribe is representing Australia on the Cannes Social & Influencer Lions jury. Svirskis, along with most of the other Australian and NZ jurors writes for CB.

LATE NIGHTS are part and parcel of the Cannes shenanigans. You can speak to any number of bleary-eyed ad men and women who spent the evening partying on a yacht, moved to the Carlton, and ended up in the Gutter.
 
I had a late one last night. Yesterday soon became today, but not because I was living the high life. Sadly, I didn't get to see Kylie. We knew it would be a long day. But finishing at 12:30am wasn't the plan. I'm bleary-eyed for all the wrong reasons.
 
Yesterday was far more relaxed than the bickering of the day prior. That's not to say consensus had become any easier. We were just shattered. I can't believe how tough this week has been. Honestly. Expectations and reality are often diametric. It's been so worth it though.

Josh Mullens' Cannes Diary #4

Photo 1.jpgJosh Mullens, EP and head of projects at Will O'Rourke, is representing Australia on the Cannes Brand Experience + Activation Lions jury. Mullens, along with most of the other Australian and NZ jurors writes exclusively for CB.

Tuesday's final day of judging was a whopper. 16.5 hours rounding out at 1.30am in the morning. From 9am-4pm we went through the 218 strong shortlist and reviewed the work. From 4-9pm we figured out what would get metal. From 9pm-12am we decided on the golds, silvers, and bronzes. And by 1.30am we had a Grand Prix. We chose the golds first as there was about 20 or so pieces of work that floated to the top and we selected 12 pieces knowing one would get a promotion.

Aden Ridgeway's Cannes Diary #4

Screen Shot 2018-06-22 at 7.46.31 am.jpgAden Ridgeway (left), partner at Cox Inall Ridgeway, is representing Australia on the Cannes PR Lions jury. Ridgeway, along with most of the other Australian and NZ jurors writes for CB.
 
And the winner is... After four days in the PR jury room, finishing at 1am on the last day, the PR winners for #CannesLions 2018 have been announced. I'm exhausted but am satisfied with the results and the process.

We awarded 86 Lions out of 2087 entries and the Grand Prix went to LADbible's Trash Isles campaign that reached half a billion people. The campaign focused on turning the France-sized-area of floating trash in the Pacific Ocean into an official country, with bank notes, stamps and a passport, and submitting an application to the United Nations. This obliges other countries to help clean it up.
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