Storing digital assets on cloud key to efficiency

Warwick.jpgBy Warwick Boulter
CEO, Collaboro

A brand's digital assets are more than just image, video or artwork files - as marketing content continues to be produced at exponential rates, these creative assets become high-value legacy pieces, forming a significant part of the business' asset portfolio.

There are hundreds of shoots taking place everyday, ranging from full-scale TVC productions to one-man content shoots, the vast majority are being undertaken by creative agencies and production companies, commissioned by their clients.

If we consider that a standard TVC shoot generates 500GB of data per shoot day, and a content shoot around two-thirds of that - managing digital assets becomes a huge task in terms of infrastructure and maintenance.
Chis-Platt.jpgChris Platt, managing director of Universal McCann in Brisbane has joined independent agency, BCM Group, as director of media and engagement and a member of the agency leadership team.

Platt has been running Universal McCann for 2 years and before that held head of planning positions at Carat and Y&R.

Says Phil McDonald, partner, BCM Group: "We have always been a fully integrated agency that has a quality media planning and buying offering. However, Chris joining us signals a real commitment to offering something different to the traditional, siloed media and creative agencies. Our strength is delivering creativity that is truly connected to the moments of truth in a customer journey. Chris's skill sets and experience will make that an even more powerful proposition."
cc68fed5-2eca-4e67-b684-dca3ba0571bf.jpgWARC, the global authority on advertising and media effectiveness, has today released its Effective Content Strategy Report 2018, outlining key content marketing themes from the world's most effective campaigns.

Drawn from the winners of the Effective Content Strategy category of this year's international WARC Awards, a global search for next-generation marketing effectiveness, the report identifies common themes from branded editorial-style content that can demonstrate a business outcome.

Says Lucy Aitken, managing editor, case studies, WARC: "Despite the stumbling blocks in encouraging advertisers to experiment with new content formats and try something that perhaps doesn't look like advertising of old, there is a palpable enthusiasm for content.

"Content is starting to take a more central role in communications strategies that recognise its strengths and its power to connect."

CRA announces world-first GfK super pilot

GfK Media App (1).jpgPeak industry body Commercial Radio Australia and global market research firm GfK have today announced they will commence a world-first super pilot in the first half of 2019 to test the measurement of radio listening using a combination of diary and electronic meters.

Joan Warner, the chief executive officer of CRA, said the initiative would be the largest scale radio audience measurement pilot study using diary and electronic monitoring ever undertaken in the world.
Screen Shot 2018-10-19 at 7.26.33 am.jpgWhat is the collective noun for a group of drones? A flock? A watch? A sentinel? A guardian as it turns out. Today sees the launch of 'A Guardian' - a glorious drone-shot film for charity Over&AboveAfrica, using collective nouns to romance the beauty of animal groups across Africa. But at the same time highlighting their vulnerability to poaching gangs.

The film is made by an international team of creatives led by former Wieden+Kennedy, 180 Amsterdam and DDB New Zealand veteran, Andy Fackrell, who has recently left R/GA LA to return to Amsterdam. The film is thoughtfully directed by another ex-180 Amsterdam creative, Sam Coleman at Giant Films in Cape Town.

SusanCredle2 (2).jpgThe One Club for Creativity, the foremost global nonprofit organization recognizing creative excellence in advertising and design, is now accepting applications for its next exclusive Executive Creative Summit, taking place on November 29-30, 2018 at the NewWerktheater in Amsterdam.

The Executive Creative Summit-Amsterdam brings together a select group of top-level industry leaders from around the globe to discuss the issues far beyond the scope of creativity that affect their businesses, providing a rare opportunity for the exchange of productive ideas in a confidential setting.  Speakers focus on a particular topic, followed by Q&A and open discussion with all attendees. 

Among the industry leaders scheduled to lead sessions are Sir Martin Sorrell, executive chair, S4Capital in conversation with Victor Knaap, Main Monk and CEO, MediaMonks; Susan Credle (pictured), global CCO, FCB and chair of The One Club; Anna Qvennerstedt, global executive chair, Forsman & Bodenfors; Stéphane Xiberras, president/CCO, BETC; Glenn Cole, creative co-chair, 72andSunny; Ian Tait, ECD, Wieden+Kennedy London; Femke Bartels, global managing director/partner, THNK School of Creative Leadership; Philippe Meunier, CCO, Sid Lee; Dinesh Sonak, Managing Director, ADCN | Club for Creativity and Kevin Swanepoel, CEO, The One Club for Creativity.
2018_MarkTutssel_BW_Full (1).jpgThe Epica Awards, represented by CB in Australia and New Zealand, has announced that Mark Tutssel, global chief creative officer and executive chairman of Leo Burnett Worldwide, will be the first recipient of its Creative Leaders Tribute.
 
He will be handed the trophy during the Epica Awards ceremony at the KIT Royal Tropical Institute in Amsterdam on the evening of November 15. Epica is currently receiving late entries - agencies can contact Epica here.
 
As its name suggests, the award was launched to pay tribute to those who have shown a career-long commitment to supporting and enhancing creativity. Earlier this year, when Mark was named executive chairman of Leo Burnett, he effectively became the first creative leader of the agency since Leo Burnett himself.
EchoShow6_TripleMBrisbane (2).jpgThe commercial radio industry has today announced the launch of the RadioApp skill for Alexa, which makes it simple and convenient for listeners to ask Alexa to play any of nearly 300 Australian AM, FM and DAB+ digital radio stations.
 
Says Joan Warner, the chief executive officer of industry body Commercial Radio Australia, who announced the initiative at the Radio Alive national radio conference in Melbourne today: "Listening to radio is one of the most popular uses for smart speakers, so the Australian radio industry has created a voice experience that works easily and seamlessly across all Alexa-enabled devices."
Steve and Micah1.jpgMicah Walker has chosen internationally renowned film director Steve Rogers as his guest on the latest episode of The Creative Relay podcast.

Having worked with Rogers on some of his most awarded campaigns including James Boag's 'Pure Waters', Walker was eager to sit down and listen to the director's thoughts on film making and ideas.

Says Walker: "I realised I've shot with Steve more than any other director in the world, so I curious to hear his point of view on working with agencies."

Hood Food Guide.jpgMelbourne-based food mediatech startup Hood Food Guide has licensed all three of its original food series to Virgin Australia for its in-flight entertainment platforms. In celebration of all things food, Hood Food Guide's original short-form series Treat Yo'Self and What's Grub Got To Do With It along with the self-titled long-form series Hood Food Guide are airing in the skies to Virgin Australia guests. You can find all series under the Travel category via your personal device or seatback screen.

All shows were created locally by Hood Food Guide in conjunction with its branded content production company Neighbourhood Films and treads a new path for food media by working directly with top chefs and restaurateurs to discover the best eats in every Australian neighbourhood and showing them in video.
YF Creative Boss.jpgAustralian finance destination Yahoo Finance has launched its first ever consumer marketing campaign.

The campaign will run across out of home and digital featuring the strapline "Make Money Work". The work has been created to highlight Yahoo Finance as a premier destination to empower personal financial management, opening up debate around informed financial choices for all demographics.
FB_IMG_1539816015519.jpgAward-winning production company Hustle Productions is re-launching today (Thursday, October 18) as Barking Mouse.

The change comes days after the company's latest film, Staying the Night, premiered at AACTA-accredited Byron Bay International Film Festival.

Says Georgia Woodward (left), co-owner and producer at Barking Mouse: "The change has been a long time coming; we've been developing the new brand since January."
Screen Shot 2018-10-18 at 8.50.58 am.jpgComedy and performance director Richard Vilensky has joined Infinity Squared for east coast representation in Australia.

With a Masters in Directing at AFTRS and two AFI nominations before the age of 25, Vilensky has a diverse portfolio of work ranging from performance and visual comedy to naturalistic (performance driven) work. Most recently, Vilensky received the honour of the PADC Diamond Skull for Best Director in 2018.

Says Dave Jansen, executive producer, Infinity Squared: "We love Richard's work, it's subtle and observational and grounded in performance. His recent work for iiNET, Maccas and WAEC are outstanding and we look forward to working together."

Says Vilensky: "I'm thrilled to be joining the incredibly talented crew at Infinity Squared whose work I have always admired from afar, often through binoculars from across the street."

Click here to view Richard Vilensky's reel.
Screen Shot 2018-10-18 at 8.42.41 am.jpgAustralian-based The Glue Society has recently directed Mother London's latest project for Stella Artois, which aims to encourage the beer-drinking public to slow down, remove day-to-day distractions and make time to enjoy life's simple pleasures, by highlighting the absurdity of our 'on-the-go' lifestyles.

The Glue Society directed the spot in London's Spitalfields - a process which included designing the deliberately flawed paper chalices and picking up the resulting dry cleaning bills - via their new UK production partner, Biscuit Filmworks.

OLIVIERSTAUB.jpgHailing from Canada but admired throughout the world, Olivier Staub is an international award-winning photographer and filmmaker now represented in Australia by The Producers. With major awarded work for global clients such as Cirque Du Soleil, Volkswagen, Nike and Doctors Without Borders, Staub has a resume to die for and possesses a unique creative approach that encompasses performance, landscapes, light and textures.

Staub's direction of the 37 Days campaign for Group Atlantic (Leo Burnett Paris) resulted in the project being in the top 10 most awarded works of 2016. Featuring a 9,000 pound glass cube transported to the top of an 2,800m glacier, the concept showed how heat generates life in even the most hostile and dormant environments. The agency needed a director with a huge vision of how to pull off such a stunt and Staub proved to be an astute and creative choice.
Screen Shot 2018-10-18 at 7.16.52 am.jpgSexist jokes, objectifying women, off-colour comments; most people hate these all too common signs of disrespect towards women, but often they just go along with it, or don't feel comfortable voicing their disapproval.

Australia's national body for the prevention of violence against women, Our Watch, has today launched an interactive campaign developed in conjunction with Thinkerbell, to help Australians do something when they witness disrespect towards women.  
 
The campaign, Doing nothing does harm, was developed in response to new research that revealed four in five Australians (79 per cent) want guidance on how to take positive bystander action, with only 14 per cent of Australians currently likely to act.

Screen Shot 2018-10-18 at 6.44.33 am.jpg"The Cube" campaign was developed by brand experience design firm COLLINS, with each episode brought to life by one of six talented animation and illustration studios from around the world.

Unveiled today, "The Cube: Part Three", created by Moscow-based animator Dasha Chukhrova.

Says Chukhrova: "I was inspired by main titles created by Geefwee Boedoe for the film "Monsters, Inc.".  The idea was to put the main character inside dark and playful environment. The cube moves through various obstacles and finally ends up its journey moving skyward."

blockchain_kv.jpgAuthored by Australian Nowlab director Robert Tilt, Isobar, has published a playbook to explain what blockchain is, the technology in practice and how it can be integrated into businesses today. The playbook unpacks blockchain's potential impact on the global media and marketing industry including media supply chains, transparency, brand management and creativity, as well as explaining what marketers should do next. The playbook is available to download from isobar.com.

Says Robert Tilt, director of Isobar Nowlab, Isobar Australia: "At its core, blockchain is a technical solution to two key promises that have forever plagued the business world: transparency and trust. When applied to the right scenarios, it can transform how our industry operates, creating massive efficiencies, and ultimately freeing up resources for more innovation."
CgIlcWCQ.jpegTourism Australia has launched the next phase of its A$36 million Dundee campaign with a series of videos developed by Thinkerbell, inviting Americans to book a trip Down Under and visit the 'set' of the movie.

Starring Aussie actor Luke Hemsworth, the videos will take US travellers on an exclusive behind the scenes tour of the Dundee movie backlot, showcasing the breadth of spectacular and unique experiences on offer across Australia.

This second phase of activity, Visit the Set of Dundee: Son of a Legend, builds on the momentum of the Dundee: The Son of a Legend Returns Home campaign, which was unveiled at the Super Bowl in February to over 100 million American TV viewers.

Paul Swann and Tom Harber (2).jpgThe Works has promoted Paul Swann (left) and Tom Harber (right) to the newly created roles of managing partners as the agency continues to build its integrated offering with RXP Group.

Swann has been a creative partner at The Works for more than six years, during which time he developed work for accounts including Optus, Jim Beam, Visit Canberra, Unilever, and GSK and won numerous local and international creative and effectiveness awards. Prior to The Works he was managing partner at Naked and has held a number of senior roles at agencies in the UK and Australia.

Harber joined the agency from the UK in 2014 as creative project leader and group account director for Jim Beam globally, becoming head of project management two years later. He has led brands including Jim Beam, Optus and Canadian Club and and more recently has led new business development.
RAC_LookUpWA_BLOG_1.jpg
J. Walter Thompson Perth has launched a powerful new campaign, 'Look Up WA', aimed at raising awareness of the dangers of mobile phone use when driving and reducing the shocking statistics of this modern-day road safety problem. 

In 2017, the number of deaths on WA roads linked to driver distraction doubled, accounting for one in six fatal accidents. And even though 81% of drivers in WA admit to using their phone whilst driving, nine out of 10 drivers know it's an extremely risky behaviour.

Screen Shot 2018-10-16 at 11.39.26 am.jpgAustralian owned creative agency Made In Katana has announced the appointment of Dylan Adams to its roster as head of production to support its rapid growth in Asia.

Adams is an ARIA award nominated record producer, mix engineer, audio engineer, and audio specialist. With the growing need for high quality video and audio content, Made in Katana is pleased to continue leading the industry with its first to market creative approach.

Says Laura Byrne, group account director, Made iIn Katana: "I am excited that Dylan has come on board to help Made In Katana amplify our growth Internationally. Dylan brings a wealth of knowledge to the studio, from audio and music production to large scale content creation. His appointment at Made In Katana reflects our continual growth in the Asia-Pacific region and will be invaluable in assisting our future successes."

He shared his time equally between the media/advertising, and music industries. He joins MIK after a stint as head of music at post-production house Sound Reservoir, where he worked closely with agencies such as 303 MullenLowe, Ogilvy, Host/Havas, M&C Saatchi with some of Australia's best brands.
MADC-eventbrite Expanded (1).jpgDue to popularity, The MADC has upgraded its MADC Presents: Matt Eastwood - Passion Trumps Talent to a larger venue within The Wheeler Centre.

Says Adrian Bosich, MADC president: "Tickets sold out for the talk, but we continued to get enquiries from those who had missed out. We have upgraded the room size at The Wheeler Centre, to allow more people to hear Matt's insights."
 
'Passion Trumps Talent' will share exclusive insights from the former J. Walter Thompson Company's Worldwide CCO, and explore why passion is the answer to navigating the industry challenges of today and tomorrow.
 
Matt Eastwood: Passion Trumps Talent
Where: The Wheeler Centre, 176 Little Lonsdale St, Melbourne
Date: Thursday 25th October, 2018
Time: 7:30pm - 9:00pm

PN_Graduate-Program-Image_Social (1).jpgClemenger Group consultancies Porter Novelli, GRACosway and Hall & Partners have joined forces to create a unique graduate program offering exceptional graduates of any discipline a year rotating in communications, public affairs and market research.

The new program is modelled on the long-standing Clemenger Group graduate program, but with a specific skew to developing graduates with the mindset and skills that project- based, in-the-day consulting demands.

The program has delivered and developed exceptional talent across the Clemenger companies, with some from the original intakes now leading businesses in the Group.

Applicants must submit their resume and application by 5pm on Friday 9 November 2018. Placements begin in February 2019, with three graduates based in Sydney and three in Melbourne.

Applications can be submitted on SEEK at https://www.seek.com.au/job/37464032.
Dr Jordan Nguyen.jpgThis year's Google.org Impact Challenge Australia has launched with a new advertising campaign from independent agency, The Hallway.

The Google.org Impact Challenge Australia, now in its third year, discovers and supports the next generation of Australian innovators making an impact locally and globally.

This year, the Challenge will award $5.5 million - including a $1 million People's Choice grant - to nonprofits and social enterprises using technology to tackle our biggest social challenges.

Edward King's diary from Facebook HQ #2

Meeting1_Sally-Scott-Phil_1.jpgIn August Edward King (far left) from Queensland was crowned Australia's Top Student of the 2018 AWARD School. King (pictured third from right) has been sent to Facebook HQ in San Francisco for a once in a lifetime trip to train with its creative agency ambassador group, courtesy of AWARD partnering sponsor Facebook Australia. Here King (above left) recounts the experience, exclusive to CB

By Thursday, most of the Creative Ambassador Group had dispersed, either flying back to Australia or continuing their travels elsewhere. I was lucky enough to spend my last couple of days being introduced to a number of Aussie and Kiwi expats working in agencies across the bay area. Prior to coming on the trip, I had no idea there was such a large Australian advertising community here, but after the past week, it was clear to me why.
Thumbnail image for IMG_0904 (1).jpgThumbnail image for IMG_0896.jpgThe second annual Campaign Brief Legendary Lunch will be held in Brisbane on Thursday October 25.

The lunch is once again generously sponsored by top visual effects company Alt.vfx and film production company Taxi Film. Brisbane's top creatives and agency producers will be receiving invitations this week.
Sarah Palmer (1).jpgContinuing the important work of championing workplace diversity in the advertising industry, The Agency Circle is getting ready to release it third diversity benchmarking survey on Monday, October 22nd, carrying on from last year's survey results that unearthed valuable insights into agency employees' experience in the workplace when it comes to diversity, and perceptions of diversity.
 
Launched in 2016 as a response to increasing frustrations around the lack of diversity found in creative agencies, this year's survey is open to all agencies, creative, media, digital or otherwise, and spans all aspects of diversity, including ethnicity, sexual orientation, religious affiliation, disability, gender and age.
 
Appointed this year as The Agency Circle chairman is Leo Burnett Australia head of talent, Sarah Palmer (pictured). She takes over the role from Clemenger BBDO Sydney managing director, Emily Perrett. Palmer is encouraging more involvement from agencies with less than 100 staff to also take part.
Cox plate Carnival TV1.jpgThe Valley and Magnum Opus Partners have launched the 2018 Cox Plate Carnival again focusing closely on what the Spring Carnival is really all about - racing!

The Cox Plate Carnival at The Valley is very different from the other Spring Racing headline events - the Cox Plate itself is widely believed to be the best WFA race in the world, and it holds a unique position in the Australian racing calendar.

And in recent years, of course, it has been a huge news item through the efforts of the remarkable Winx, who has now won the race a record-setting three times, and this year is returning to try and secure an historic and unprecedented fourth W.S. Cox Plate win.

Spotlight on Female Directors: Gemma Lee

312A0866.jpegAs part of a regular series with Free The Bid Australia, Campaign Brief shines the spotlight on top female commercials directors in Australia and New Zealand...

Gemma Lee was born on the Isle of Mull in Scotland. After attending Edinburgh College of Art, where she studied drawing and painting, Gemma immigrated to Australia at the age of twenty.

Four best spots:

In 2007, she graduated from The Victorian College of the Arts School of Film and Television (AUS) and holds a Master in Writing and Directing. Her graduating film Heaven won 'Best Script' and 'Best Film'. Her short film The Wake starring Angus Sampson (Insidious, Mad Max: Fury Road) and Gulliver McGrath (Lincoln, Dark Shadows) screened at the prestigious Tribeca Film Festival in New York. In 2010, it won the SBS Award at the St Kilda Film Festival for 'Best Film' and went on to screen Palm Springs, where it was voted 'Best of the Fest' and the Oscar-Accredited Australian short film festival, Flickerfest.
2019-new-heads-thumb.jpgAWARD School has announced Josie Burns (far right) as the new national school head for 2019, including two new appointments across Victoria and Western Australia.

Host/Havas Sydney's associate creative director Josie Burns has been appointed as 2019 National/NSW AWARD school head, alongside Leo Burnett's Karen Ferry, who has in been in the role since August 2017. Josie succeeds Clemenger BBDO's Brendan Willenberg as national and NSW school co-head.

Jess Wheeler (far left), associate creative director and partner at Fenton Stephens has been appointed Victoria school head. Rikki Burns (centre), associate creative director at Meerkats has been appointed Western Australia school head.

Says Mike Spirkovski, AWARD chair: "We're thrilled to welcome Josie, Jess and Rikki as our newest school heads - their experience, leadership qualities and commitment to AWARD School are all factors that made them the perfect candidates for the position.
image.jpgApplications are still open for the 2018 Copy School in Sydney, sponsored by NewsMediaWorks, with another world-class line-up of guest creative tutors.

Copy School is designed to encourage the best quality copywriting across all channels and engages some of Australia's leading advertising creative directors and copywriters, as well as news media executives, to pass on their knowledge and experience.

Copy School will be held in Sydney from Monday 22nd to Friday 26th October, and is seeking 20 young copywriters, or any aspiring copywriters, to attend the workshop series.

CF001152.jpgCommercial photographer Andrew Vukosav was seeking solitude when he initially took to the skies of Australia with his dog Frankie for company. The white noise of the plane's engine, together with the focus required to keep control of his ship, meant he was liberated from the constraints of everyday life and free within the skies and landscape.

The project was born from a culmination of Andrew's passion for flight, photography and love of the Australian landscape. Flying solo on journeys that can take days or weeks at a time, Vukosav has photographed the immense variety, beauty and surprising strangeness of Australia seen from the air.
Bill Oberland AICP.jpg Each week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Bill Oberlander, co-founder and executive creative director at OBERLAND in New York.

BEST TV
Winner: "IKEA". Admittingly, I'm a sucker for stylish, hyper-lifestyle ads with beautiful supermodels in stunning settings. So when this commercial started I was drawn in with great expectations. Assumingly another over-the-top production for Calvin Klein or Dolce Gabbana, right? When the "record scratch" moment arrives with an everyday Swedish woman walking onto the set to take the piss out of all the pretention---it was disruptive, funny and memorable. She's completely oblivious to all the fabulousness, only calling out the high style of the IKEA cabinets (obviously trying to strategically reposition IKEA beyond their cheap, non-fashionable brand image). The commercial is short, sharp and to the point. I think this spot gives the IKEA brand great, high production values along with a winning, self-deprecating sense of humor. Bravo. READ ON...
Screen Shot 2018-10-16 at 9.32.53 am.jpgA new TV series featuring one of Australia's most loved female celebrity cooks, Anna Gare, and a team of real-life cabbies, hit the screens this week. The show, Anna Gare's Cab Fare, follows the TV cook as she gathers stories and recipes from 13cabs' diverse network of cab drivers - culminating in the creation of delicious dishes inspired by Australian drivers with diverse backgrounds from around the globe, as pasrt of a new campaign via Thinkerbell.

Running on the Nine Network every Saturday and repeated every Sunday on 9GEM, the ten-part series debuted with Anna teaming-up with Dhruv, a young 13cabs driver originally from Northern India, who has been a cab driver in Melbourne for the past 11 years.

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