DeeCB.jpgCampaign Edge is now in Darwin, having merged with local Darwin agency, Sprout to form Campaign Edge Sprout.

Sprout was started 18 years ago by Anya Lorimer and is the Territory's largest design agency, while Campaign Edge has offices in Sydney, Brisbane and Melbourne and is led by creative director Dee Madigan (left).  The agency's recent campaign 'No one Deserves a Serve' was a finalist for the 2018 Ad of the Year.

Campaign Edge Sprout, Darwin will capitalise on Madigan's 20 years' experience in the advertising industry and success in developing integrated campaigns for some of the world's largest brands, including HSBC, Coca-Cola, J & J, Unilever and Nestle.
a20p2853 (1).jpgIndependent experiential consultancy, 4Horsemen Agency, has entered into its first unique partnership opportunity announcing a collaboration with Melbourne Basketball Events business, Streetball Madness Events, for its upcoming King of Oz and Streetball Madness 2 Events.

December 2017, the first Streetball Madness tournament was held in Melbourne where 24 teams, compiled of past and current professional players and some of Melbourne's best unknown basketball talent, competed for a huge $25,000 in Streetball Madness 1. In addition to the main tournament, fans were treated to All Abilities, Legends, Youth and Women's games, children's clinics, outdoor open shooting courts and various onsite pop-up activations. The free event was visited by thousands of consumers from around Australia and followed online by an audience of over 400,000.

ArsenalMary (1).jpgCelebrating what it means to be a fan of the Premier League, from a uniquely Australian perspective, Optus has partnered with English football magazine Mundial to find the most dedicated fans in Australia.

The new campaign, Because Football, developed by Mundial, together with UM and Yes Agency, is a documentary project that celebrates the unique and vibrant world of Australian Premier League fans.

There are 20 fans, supporting 20 teams with 20 stories to tell. Six of these stories will play a role in Optus' 2018/19 Premier League advertising campaign.

Qantas_180724_6546-2 (1).jpgQantas has joined with its partners - including sports teams, Olympians and Paralympians, and leaders in the arts - in a new video, created by Brand+Story, celebrating the importance of diversity to national life.

The 60 second video opens with actor and Qantas Ambassador Hugh Jackman on Maroubra Beach, talking about the Australian spirit and "standing up for a fair go".


Screen Shot 2018-08-17 at 8.36.12 am.jpgUnibet has launched its latest campaign via Ninth Wave, featuring everyday Australians making casual or humorous bets with family, friends or work colleagues.

The 30 second TVCs lead with the Socceroo's most capped player and goalkeeper Mark Schwarzer, who is watching a game of soccer on his mobile...on a bus. He is challenged by an old lady hovering next to him, on the outcome of a penalty. In the second execution, champion Australian UFC fighter, Rob Whittaker, threatens to annihilate his opponent...(with whom he is playing a video game!). The ads were shot both here in Australia and in Las Vegas where Rob is 'coaching' the next generation of champions on UFC's Ultimate Fighter program.

Ryan Hedditch & Samantha Summers.jpgPosterscope, Dentsu Aegis Network's specialist out-of-home agency, has today announced the promotion of Ryan Hedditch to the newly created position of national head of strategy and Samantha Summers to Sydney group business director.

In his new role, Hedditch is charged with driving the continual improvement and transformation of the Posterscope offering to clients and partners. Summers' promotion will see her lead the Sydney out-of- home media specialists and drive business value across Posterscope's media agency relationships. Hedditch and Summers will sit on the executive leadership team and report into Bryan Magee, managing director.
b9tb6y0z7t3s44tcmyyl.jpgUnLtd, the media, marketing and creative industry's social purpose organisation, has announced a total industry contribution of $10.5m to social impact in FY18.

To celebrate and showcase the fantastic positive impact our industry has generated, UnLtd has also announced the launch of the inaugural Big Dream event in partnership with the MFA.
 
The total value of funds, services, inventory and time donated by the media, marketing and creative industry increased by 21% compared to the previous financial year due to a growth in corporate partners, and an increase in fundraising through events and media inventory donations.
Elizabeth Vaz 1 (2).jpgStarcom client business director Elizabeth Vaz clocked up a rare milestone in the advertising industry - celebrating 30 years with Starcom this week.

Vaz began her media industry career with Masius Advertising before she joined what was then Total Media in 1988 as personal assistant to the managing director.  In 2001, Starcom and Total Media merged to create what was Australia's second largest agency. She has worked in various roles at Starcom, including media buying, planning and strategy.

Her 30-year anniversary was celebrated at Starcom with speeches and accolades, led by Melbourne managing director, Stuart Jaffray, and surrounded by staff. Her daughter, Andrea Vaz, is continuing in her mother's footsteps and works at Publicis Media as research systems manager.
Screen Shot 2018-08-17 at 7.24.18 am.jpgThe 2018 Midas Awards for the World's Best Financial Advertising is now open for entries.
Founded in 2001, the Midas Awards is the only awards show to recognize excellence in financial advertising and marketing on a global scale.

Says Scott Rose, executive director of the Midas Awards: "The Midas Awards has a 17-year legacy of honoring the World's Best Financial Advertising. Midas' reach extends over regional, national and continental boundaries to provide a global view of advertising and corporate communications in the international financial community and continues to be the only international advertising competition that honors the world of financial advertising and marketing."

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TheBestAdJobs.com reaches the international audience of bestadsontv.com and the Australasian audience of campaignbrief.com, campaignbrief.co.nz and campaignbriefasia.com.

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Screen Shot 2018-08-16 at 1.26.45 pm1.jpgA TVC developed by suicide prevention charity R U OK? for its 2018 campaign called 'Signs' has rolled out across the country, gracing movie theatre screens, television and online media publications.

Produced, directed and edited by Simon Frost and written and developed by Mick Hunter, the piece was inspired by the maiden speech by Member for Berowra, Julian Lesser. Lesser's speech was a poignant one that focused on the small behavioural signs that were missed in the lead up to his father's suicide when he was just 20 years old.

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UPDATED - Disrupting the traditional industry awards model, The Immortal Awards provides LBB members with a global award that is free to enter, easy to enter and hard to win.

Inspired by Sir John Hegarty's belief that creative companies rarely create more than five genuinely award-worthy pieces per office a year, The Immortal Awards only allows entrants a maximum of five entries.

The limit ensures only the very best creative work is entered and creates a democratic, level playing field for all entrants. It's not about playing the numbers game, it's simply about recognising the creative ideas - and the creative talent behind them - that will live forever.

LBB made the decision that entry should come at no additional cost to its members because they understand the importance of awards in furthering the careers of creatives but recognise just how tough the industry is now, particularly financially. As long as your company or office is a member of Little Black Book, you'll be able to enter the award show free of charge.
Michael Stanford, Network Ten.jpgNetwork Ten has announced the appointment of former ad agency creative director Michael Stanford as national creative director in its newly formed TEN Imagine division. He will report to chief sales officer Rod Prosser.

Stanford will join Network Ten on 17 September from his role as chief creative solutions officer at Initiative, a role he took up in January last year.

Stanford is best known in adland as a former executive creative director at George Patterson Y&R and creative director at McCann Erickson Australia.
*I Didn't Liek Hubert (1).jpgTaste Creative has launched the interactive eBook 'I Didn't Like Hubert', narrated by actor Angela Kinsey - famous for her role in the US TV series The Office. The eBook is part of an initiative to raise $30k in 30 days by donating 100% of the revenue to the Humpty Dumpty Foundation to purchase a life-saving incubator for sick and premature babies.

The book tells the story of 'Hubert,' a boy who lives outside the status quo of a grey-scale world, who teaches an unfriendly little girl to dream and find her own unique identity in a world of colour, imagination and magic.
Blum (1).jpgTo demonstrate where quality hardware selections really come to life in a consumer's home, Blum, a European manufacturer of high quality furniture hardware and cabinet solutions, has just released 'The Cabinet Maker', a stirring film to promote its lifetime guarantee on products.
 
In conjunction with Blum, Engine Room developed the fictional short film that tells the story of cabinet maker Troy, who throughout his life fails to be satisfied by his work, only to realise as an older man from where his true source of inspiration should come - key moments of his life in the family kitchen.
 
Imo_Dam_Mike_FINAL.jpgHavas Media Group has today announced the appointment of Damien Terakes (centre) as client services director. Following multiple new business wins and continued agency growth, the position will see Terakes take on a senior management role across all Havas Media clients in Australia as well several global accounts.

Terakes has built an impressive media career, with more than 30 years' experience as a senior media professional. Most recently coming from a client partner role at Initiative, that he held for the last four years, Terakes has established himself as a sought-after media leader. He has led a multitude of large, industry-leading global clients and iconic Australian brands in the automotive, retail, technology and entertainment categories. His award winning work and experience in some of Australia's leading media agencies will bring a wealth of experience to his new role.
Extra Support Acts.jpgExtra Gum has today launched Extra Support Acts, a program created to support Australia's up and coming musicians by transforming pre-roll ads on YouTube in to a digital support stage.

The campaign was created in partnership with Clemenger BBDO Sydney as creative lead, Universal Music Australia and BRING for talent, music strategy and content, MediaCom, and YouTube.

The Support Acts program has paired 16 of Australia's up and coming musicians with Aussie music royalty, 5 Seconds of Summer, Alison Wonderland, The Rubens and 360, who'll play an active role in promoting and raising the profile for the grassroots talent involved in the program.

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M&C Saatchi Melbourne has boosted its creative department luring Russel Fox from Clemenger BBDO, Melbourne and Siobhan Fitzgerald from The Monkeys, Melbourne. 

Fitzgerald has been at The Monkeys since 2014. Prior to that, she worked at Holler Sydney, Ogilvy and Jack Watts Currie for clients including Heineken, Audi, Coke, Air Wick, St George Bank, Huggies and Blackmores. Fitzgerald is also the founder of the blog The Gabberish, an online outlet for frustrated creatives.

Fox joins from Clemenger BBDO Melbourne. He was previously at BBDO New York and has worked on clients including Mars, NAB, Starbucks, New York Tourism, Corona, BCF, CUB, City of Melbourne and TAC. 
a_002.pngThe Clemenger Group has purchased a majority stake in Levo Digital, a leading Australian marketing services and technology business.
 
Levo delivers transformation by empowering businesses with marketing technology and tools that connect consumers with the things they want and need, when and where they need them.  The company helps its clients innovate, expand and transform their organizations through the implementation and use of technology, with a specialization in designing and deploying marketing automation and e-commerce platforms.
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Y&R Sydney has snared the Best&Less business, taking over from Bashful, which won the account in August 2016.
 
Seeking a creative agency with brand expertise and exceptional retail credentials, Best&Less saw Y&R Sydney as the perfect fit with  IdeaWorks, Y&R's retail and shopper marketing offering.
 
"We are excited to be embarking on a new relationship with Y&R as our strategic and creative, retail partner. Their experience and capability in the retail space is fantastic, and we are looking forward to them playing a key role in the future of Best&Less," says Linda McDonald, Head of Marketing & eCommerce Best&Less.
Kieran_Reads_Wee_Kiwi.jpgNoisy Beast Melbourne is launching a podcast that builds on the Swisse New Zealand brand campaign featuring Kieran Read.

Says Tineke Madgwick, marketing manager, Swisse New Zealand: "Swisse have a range of vitamins that support New Zealand every day, but with our new podcast, we're supporting New Zealand at night time too.

The Kieran Reads Bedtime Stories Podcast features the rugby legend and father of three, reading a range of bedtime stories which help Kiwi parents put their kids to bed, and watch the games in peace. New episodes are released on nights that New Zealand takes on other nations in the rugby.

dodo.jpgMedia agency PHD, has today announced its appointment by Vocus Consumer Division, as the media agency of record representing the Dodo and iPrimus brands.

This appointment comes off the back of a series of wins for PHD's Melbourne office in the last 12 months including Carlton United Breweries,iprimus-logo-large-new-copy.jpg Speakeasy Studio and the Caydon Property Group.

Says Simon Lawson, general manager of PHD Melbourne: "We've enjoyed working with Vocus on a project basis since March and we're very pleased to announce this new long-term partnership with Vocus.
Speakers1.jpgThe Communications Council has announced the speaker line-up for this year's IPA Strategic Planning Course, 2-4 September in Sydney.

Speakers include chair Angela Morris, chief strategy officer at J.Walter Thompson; co-chair Kate Smither, chief strategy officer, Saatchi & Saatchi; Martin Weigel, head of planning, Weiden + Kennedy, Amsterdam; David Halter, managing director, CHE Proximity; Tom Donald, head of strategy, Re Brand Consultancy; Gareth Kay, co-founder, Chapter; Melina Hamilton, CX strategy director, AnalogFolk; Ben Cooper, founder / managing director, Tricky Jigsaw; Howard Parry-Husbands, CEO, Pollinate; Mike Daniels, founder, The Behavioural Architects and more...

Sydney Course information:
Date: 2-4 September 2018
Venue: Ovolo Hotel, Woolloomooloo Sydney
Corporate member: $3,300 per person (including GST)
Non-member: $5,500 (including GST)

Russel-Howcroft-768x803.jpgChair of the Australian Film, Television & Radio School, Russel Howcroft, has today called for the establishment of a federal Creativity Commission to drive economic growth and ensure Australia is not left behind.
 
Speaking at the National Press Club, Howcroft - who is also chief creative officer at PwC - said that Australia needs a federally supported body dedicated to creative capacity building to combat what he describes as the country's 'creative deficit'.
 
Says Howcroft: "Creativity is our greatest potential area of growth but not enough of us have understood how vital new ideas, strong IP and creative-thinking skills will be in the future. Today Australia is the world's 13th largest economy and a member of the G20. But we're going backwards."
Screen Shot 2018-08-15 at 10.49.08 am.jpgAussie Women's Sevens Rugby superstar and Olympic Gold medalist, Charlotte Caslick, is the new face of Tradie Underwear.

The multi-year deal sees Caslick showcasing the 'Tradie Lady' sports underwear range in a series of television, digital and print campaigns developed by creative agency The Incubator.

In what is the 23-year-olds first major television commercial, Caslick sports her trademark double braids.

Screen Shot 2018-08-15 at 10.02.15 am.jpgAustralian radio and TV personality Gus Worland has cemented himself as 'Hero Dad' in RedBalloon's latest Father's Day campaign via Ultimate Edge Communications.

Worland is the star of the new content-driven campaign, putting his dad body on the line and urging us to 'take the hint' this Father's Day and gift an 'experience that'll knock Dad's socks off'.
 
Michael_Hyde (1).jpgOne of Australia's leading planners, Michael Hyde, has joined Cummins&Partners as head of brand strategy, following an incredible run of new business success driven by the agency's full service offering across creative and media.

Hyde is a highly respected and experienced integrated strategic thinker, having worked across creative and media over his 18 years in the industry. He was most recently planning director at Y&R Melbourne and prior to that headed up strategy at Carat following 6 years at Clemenger BBDO, Melbourne. Over his career, Hyde has won multiple effectiveness and creative awards for clients ranging from Four'n Twenty to Schweppes to Public Transport Victoria, Defence Force Recruiting and many more in between.
Dean-Ormston-1548.jpgAPRA AMCOS has finalised an agreement with the world's largest social media service, Facebook, that will see Australian, New Zealand and international songwriters, composers and music publishers remunerated for the use of their music on Facebook, Instagram, Oculus, and Messenger.

APRA AMCOS' deal with Facebook licenses the use of the millions of songs it represents in Australia and New Zealand including the songs of its 95,000 songwriter and publisher members. Facebook has a community of more than 2 billion people and continues to grow globally.
NoSubstitute.jpgCampbell Arnott's has released 'Moments That Shape The Game', a light-hearted campaign to promote Arnott's Shapes in the lead up to football season final series and international rugby matches across Australia and New Zealand.  
 
Created by Publicis Groupe new 'Power of One' agency model, encompassing specialty services and expertise from across the Groupe, the campaign introduces audiences to the enjoyment of sharing Arnott's Shapes with mates and family during the footy final season.

wasif_whitebg (2).jpgWasif Kasim has joined Online Marketing Gurus as chief marketing officer. The role will see Kasim oversee the marketing and sales strategy for the search and digital agency.

Kasim has an 11 year track record building marketing and sales teams that accelerate business results across startups, enterprises, SaaS, tech and education. Kasim most recently served as global head of digital at Crimson Education and as global head of marketing at King Content.
Jimmy-Kiddell-pic.jpgPassion Pictures Melbourne has announced two exciting new additions to its roster of talent.

Jimmy Kiddell, master of photoreal character animation, joins Passion Pictures Melbourne with a raft of award-winning commercial work under his belt.

Having cut his teeth on films such as The Mummy Returns, Harry Potter and A Knight's Tale, Kiddell has collaborated on spots for Guiness, Audi, and Johnnie Walker. His film for Netto, 'The Easter Surprise', featuring CG characters rendered inside gorgeous real world sets, recently won Gold at the Eurobest Awards.
11245_Immunise_Melb_377x261_FPC_StarWeekly_Newsprint_HR (1).jpgParents across large parts of Melbourne are being encouraged to check their child's vaccination status in a potentially life-saving new behaviour change campaign by Icon Agency.

'It's Time to Immunise Melbourne' encourages parents to vaccinate their toddlers to help protect them and others in the community from life-threatening yet preventable disease.

The integrated campaign was created for the North Western Melbourne Primary Health Network (NWMPHN) by Icon Agency creative director team, Ed Bechervaise and Rod Clausen.

While immunisation plays a key role in every family's life, new research from NWMHN reveals alarmingly low levels of vaccination across Melbourne. In the CBD, for example, 16% of two year olds haven't had their jabs on time while there are over 2,300 toddlers in the north west who aren't immunised - enough to fill 23 childcare centres.

LIA extends deadline to 1:00pm AEST, Fri, Aug 24

1ee8554f8f9d537422acfd9a_1280x372.jpgLIA has extended the entry deadline to next Friday, August 24, 1:00pm Australian Eastern Standard Time.

ENTER NOW

To view the 2018 jury presidents, click here.

Entries submitted must be broadcast, published or released in a commercial environment with client approval between 1st July 2017 and 31st July 2018.
YeIiWHs8_400x400.jpgIn a strong growth phase, Australian social media and online community management specialist Quiip has been appointed to Publicis Worldwide, Australia, Sydney Adventist Hospital (the SAN) and Museum of Australian Democracy (MOAD).

As well as these new business wins, Quiip has had contracts renewed with VicHealth (This Girl Can) and beyondblue.

Quiip is providing a range of services to its new and renewing clients including; business and out-of-hours social media and community management and consulting, social media training and mentoring, suicide, mental health and critical escalation support and engagement, crisis communications and risk planning.
H-D_recording image.jpgHarley-Davidson Australia/NZ has marked world relaxation day by releasing a guided meditation track where the only instrument is the metronomic sound of a Harley ticking over.

The idea was conceived by 303 MullenLowe Sydney and brought to life by Sonar Music using ASMR (Autonomous sensory meridian response) recording techniques designed to elicit a relaxing sensation throughout the body.

Says David Roberts, CD, 303 MullenLowe: "The boom in mindfulness apps shows the need people have to escape their daily stress. And for a passionate tribe out there, this is the sound of freedom and relaxation."

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