pic2.jpegNew Zealand based Sunday Punch has announced the appointment of Nikki Smith as its new managing director and executive producer. Smith's first undertaking; signing comedy director Helena Brooks.

With 15 years experience the multi award-winning producer, Smith has worked previously with clients as diverse as Apple, Toyota, Westpac, Reebok, Ford, Sony, Nissan, Vodafone and DB.
Screen Shot 2015-08-03 at 3.07.44 pm.jpgCB Exclusive - Creative agency Balance has continued its relationship with Country Racing Victoria with an August 1 brand campaign relaunch titled 'It's got it all'.

Balance set out to build on the strong foundations created for the brand over the past 6 years of "Get your heart racing" and "it's a great day out".


Screen Shot 2015-08-03 at 12.51.53 pm.jpgRadiumOne has proven that real-time social data is turning traditional marketing on its head. Instead of brands seeking to evoke emotion through creative alone - consumers' real-time emotions are becoming a powerful trigger for effective marketing.

The merging of social sharing data with real-time media delivery is allowing brands to align their messaging with the 'right now' moods and passions of consumers.

THUMP.jpgJägermeister has teamed up with Vice and it's electronic music channel THUMP to launch a new suite of content via Vice's in-house content agency Virtue and media agency UM, to build on the brand's music credentials amongst a progressive millennial audience. Done by aligning the icon, credibly, with global electronic music culture.

With this in mind, THUMP travelled to the club culture capital of the world, Berlin, to see how four Australian electronic music artists live and work in the big city, shooting a documentary called 'Australians in Berlin'.


Alt. set to move into new Darlinghurst office

sydney crew1.jpgAfter 2 years in its Wooloomoolo studio, Alt. has had to find new digs to house its rapidly expanding team.

Says Colin Renshaw VFX supervisor and founding partner of Alt.: "Last year we grew the Sydney crew by collecting creative director, Jesse Bradstreet, CG supervisor Matt Hermans and senior animator Benji Mattern. We always focus on finding senior artists with serious skills."
STN_60_074 Still 01.jpg2015 marks the 110th anniversary of New Zealand's inaugural rugby tour of the UK, in which the team, affectionately known as the Originals, won 34 out 35 games on tour and put New Zealand on the map.

Spending six weeks travelling by ship to the UK, the team was widely written off by everyone, so much so that when they beat county side Devon 55-4 in their first game, the local media attributed the win to Devon. Little did they know that it was to be the making of an incredible winning record that continues to this day.

NMPW picture. (1).jpgThe Outdoor Media Association (OMA) has today launched an Out-of-Home (OOH) advertising campaign in support of the 2015 National Missing Persons Week (NMPW).

Running Australia-wide from 2-8 August, NMPW is a national annual campaign aimed to raise awareness about the issues and impacts associated with missing person's cases. This year's theme is 'follow your instincts' and aims to dispel some of the myths surrounding missing persons.

Simon Veksner: Do you talk too much?

mouth.jpgBy Simon Veksner
Creative Partner, DDB Sydney

One of the biggest blunders I have seen ad agency people make - again and again, over the years - is to spend 55 minutes of a one-hour presentation, talking.

The result of course is that the most crucial part of the meeting, the back-and-forth, is severely curtailed.

We do it because we think we're selling something, rather than working collaboratively with the Client to solve their marketing problems. We do it because we train people to 'present' not to listen. We do it because we hire extroverts, performers, and egotists. READ ON...
Screen Shot 2015-08-03 at 8.43.05 am.jpgHotels.com has revealed its latest campaign through Host Sydney, launching its new global positioning - "The Obvious Choice" - in Australia.

Hotels.com is a global powerhouse in the hotel booking space, with numerous, unique innovations and advantages, ranging from thousands and thousands of hotels to choose from, to a rewards scheme that offers 1 night free for every 10 booked. All in all it makes Hotels.com, the obvious choice when it comes to hotel bookings.


Sam Cable: Serviceplan, Hamburg Diary #3

SERVICEPLAN DIARIES 3a (1).jpgSam Cable is a copywriting student at Miami Ad School Sydney, currently interning at Hamburg creative ad agency Serviceplan as part of her portfolio course.

Last quarter I received the advice, "Sam, be prepared for blood, sweat and tears in Hamburg". I think I now know the meaning of this advice. Deutschen hart arbeiten. Germans work hard. The phrase 'German Engineered' was earned through constant, high-quality performance. A reputation, well deserved.
S6fuUIG9CB-EkHTW8QH9ogpohE8DinBUzPG1HHxu6OI,fOisZv995fUc9MXhXFbEq7U28BDcj637x2tfBlvSxvM-thumb-300x390-185226.jpgBoth Colenso BBDO, Auckland and Clemenger BBDO Melbourne are the best agencies in their cities and recognised globally as amongst the best in the world. They are the current Campaign Brief Agency of the Year in their respective countries.
The agencies are both undergoing a leadership change including Colenso BBDO CEO, Nick Garrett (left), who will move across to Clemenger BBDO Melbourne into the CEO role left vacant following the retirement of Peter Biggs late last year.
Scott Coldham, currently general manager of Colenso BBDO will be promoted into the role of managing director of Colenso BBDO. Garrett will transition his role to Coldham while remaining involved in a number of clients Trans-Tasman.
Jim Moser, who has been acting as chairman of Clemenger BBDO Melbourne, will now refocus on his role as CEO of Clemenger Group New Zealand and, in addition, will take on some group responsibilities in Melbourne.
Core Christmas in July (1).jpgIndependent advertising agency Core was turned into a winter wonderland as Christmas came early for staff, clients and friends.

The agency's Christmas in July party also served as the official office warming after the agency moved into its larger premises in Sydney's Surry Hills earlier this year.

Clients including QBE, RSVP and Sydney Airport, staff, production partners and friends got into the festive spirit at the bash which carried on until the small hours of the morning.
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Screen Shot 2014-08-29 at 10.38.36 AM.pngWe hope you, like over 120,000 other ad professionals registered on Bestadsontv.com throughout the world, enjoy visiting the site regularly to check out the very best and latest advertising in all mediums being produced worldwide.

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CB-BLOG-GRAB.jpgBESTADS-CB-RANK-JAN-23.jpgThe Campaign Brief App and Bestads App - the two most popular advertising Apps in the world - are both available for iPhones and Android phones.

The CB App is in the Top Business Apps Charts on iTunes in 10 countries (including Australia, NZ, Japan, Singapore, Malaysia and Thailand), while the Bestads App is in the Top Business Apps Chart in 50 countries (including Australia, NZ, UK, Canada, Ireland, Argentina, Brazil, South Africa and most Asian countries). The Campaign Brief App includes CB Australia, CB New Zealand, CB Asia and CB WA - all on the one app.
Coke.jpgCoca-Cola has launched the latest installment of its global 'Share A Coke' campaign with 'Share A Feeling'. Using the universal language of Emoticons, the campaign is encouraging millennials to express themselves via emoticons on Coke cans and bottles. The multi-market, integrated campaign begun in July, and was first seen in Vietnam. The TVC has drawn over 1.7million views on YouTube from first airing, only three weeks ago.

AdamGoodesPoster.jpgTomorrow 303Lowe, Sydney will hand out 10,000 leaflets prior to the Swans game which asks Swans supporters to stand up at half time, on the sound of the hooter, and turn their back on the pitch, in a show of support for Adam Goodes.

Says Nick Cleaver, CEO, 303Lowe: "We hope all Swans fans will join as one in support. If we are successful the image of the stadium standing with their backs to the pitch will be pushed out through social media as a powerful and evocative demonstration against racism."
Diet Coke 1 (1).jpgCoca-Cola South Pacific has today launched a new campaign via Ogilvy Sydney, aimed at loyal Diet Coke drinkers, encouraging them to reignite their passion for the brand while reminding fans how it can make them 'feel good'.

As part of the strategy, Coca-Cola South Pacific will run a targeted program to reconnect with loyal consumers and reinforce product benefits.
This Ad (1).jpgThe Out-of-Home (OOH) industry is launching a new awareness campaign, created by Banjo, across its own national inventory, which highlights the work it does in funding building infrastructure and services and supporting charitable causes - activity that amounts to $1 in $5 of all OOH revenue being donated.

Says Charmaine Moldrich, CEO, Outdoor Media Association: "Outdoor advertising is uniquely positioned to go far beyond charitable advertising. It is a medium that is integrated into our cities, and we take that responsibility very seriously.  The industry has worked in partnership with cities to fund, build and facilitate amenities and infrastructure.  We want to continue to raise awareness about what we do 'behind the signs'. "
Screen Shot 2015-07-30 at 6.57.29 pm.jpgVirgin Mobile Australia has launched a new TVC via Havas Worldwide Australia promoting its Double Data plus Data Rollover. The spot was directed by Curious Films' Robin Walters.

Says Nicole Bradsley, director of brand and comms, Virgin Mobile: "We're excited to launch our new campaign promoting Double Data plus Data Rollover - an offer exclusive to Virgin Mobile. With such a compelling proposition, which again delivers on our commitment to make mobile better, we wanted a uniquely Virgin way to sing out about it."

Barrow_girl_screengrab.jpgCB Exclusive: Ancestry and VCCP have launched a new campaign across TV, digital and social called 'Come Find Me' with production partner Moth.

The campaign features characters from the past asking us to connect with them, through Ancestry's family history technology and unique DNA profiling.

PGH21139.jpgSchweppes has launched a unique and vibrant Floating Market brand activation at this year's Fairfax Night Noodle Markets. Melbourne creative agency, The Taboo Group, was briefed to create a memorable and authentic brand experience as part of Good Food Month across Brisbane, Sydney and Melbourne.

Drawing inspiration from the river markets of Thailand, Indonesia and Vietnam, where goods are bought and sold from boats, the Schweppes Floating Market brings an authentic Asian experience to the Night Noodle Markets.
FLUTE PLAYER.jpgPassion Pictures, in collaboration with DDB Group Sydney, has created a traditional hand-drawn animated film to assist in the agency's brainchild Namaste for Nepal, an online art auction to raise funds for Save the Children's Nepalese recovery efforts following the devastating earthquake of April 25.

Screen Shot 2015-07-30 at 6.41.10 pm.jpgCreative collective chris+geoff has created a multi-platform campaign with Red Hammer, to raise awareness and trial of a healthy, new milk alternative - Almond Breeze almond milk, for its international client, Blue Diamond Growers.

The spot features Daisy and Bess who are not happy about the arrival of Almond Breeze. Daisy and Bess, still reeling from the negative effects of the milk wars, are quick to cotton onto the significance of an exciting, healthy alternative to their milk.


Spikes Asia announces further jury members

Todd Hunter.jpgThe Spikes Asia Festival of Creativity, which this year taking place from 9 - 11 September in Singapore, has released the names of the creative experts forming the Branded Content & Entertainment; Digital & Mobile; Film Craft; Media and PR juries.

Branded Content & Entertainment Jury
Todd Hunter, Creative Executive, Creative Artists Agency, Global - Jury President (pictured left)
Emily Bull, Founder/Executive Producer, Hellofuture.tv, Australia
Michaela Lyon, Global Brand Leader, Leo Burnett, China & Asia Pacific
Dew Intapunya, Managing Director, Ensemble Branded Entertainment, IPG Mediabrands, Thailand
Georg Warga, Creative Director/Filmmaker/Founder, Goodstein, China
Minoru Yashima, Senior Planning Director, ADK, Japan
Adam Bow, Regional Director of Content, Carat, Asia Pacific
Chris Stephenson, APAC Head of Strategy and Planning, PHD, Asia Pacific

Caroline David joins Plaza as executive producer

Caroline_Portrait (1).jpgPlaza has announced the appointment of Caroline David as executive producer. David will work with founder / EP Peter Masterton in overseeing the company's film and content production.

David joins following a six month contract as senior producer at DDB Sydney. Prior to that she was EP at Playbig Film, and before that, she spent two years at Exit producing for director Paul Goldman.
Screen Shot 2015-07-30 at 10.48.08 am.jpgFor the first time ever, fans of Eleven's iconic TV show Neighbours will get the chance to sleepover on the set of Ramsay Street, with a special listing on Airbnb.

Guests will stay at the Ramsay Street listing on Monday 7th September, where they will spend a night in the home of Australia's longest-running drama series. Guests will be hosted by Erinsborough Dr Karl Kennedy (Alan Fletcher) and handyman Kyle Canning (Chris Milligan), before walking down the famous street, reliving the drama at Harold's Store, The Waterhole and Lassiter's Lake.

antony.jpgADMA has announced today that IAPA has now officially merged with the Association for Data-driven Marketing and Advertising.

Members passed a special resolution at the Annual General Meeting earlier this week in Melbourne for the merger. IAPA will continue to operate as a separate business unit within ADMA, with a new IAPA Specialist Advisory Committee (ISAC).

Says Jodie Sangster, CEO, ADMA: "Last year we entered into a partnership with IAPA to bridge the gap between data analytics and business, and in particular the marketing function. IAPA will operate as an integrated division of ADMA. We will now operate as one entity."
Qantas has today revealed its new Qantas Magazine app on Adobe's Digital Publishing Solution (DPS), the first app globally to appear on the platform, at the Adobe Digital Marketing Symposium held in New York.
The new Qantas Magazine app created by Medium Rare Content Agency, fully leverages the capabilities of Adobe's DPS to deliver engaging and informative content to customers throughout their entire travel experience, from planning to booking, to travelling.  
The new platform allows users to access individual articles instantly from the app homepage rather than downloading entire issues with individual articles and collections of articles promoted on the app's homepage. Content can also be updated as it is created, rather than only publishing at set frequencies.
Screen Shot 2015-07-29 at 2.22.49 pm.jpg
Building on the brand's Your World Your Way campaign, ANZ is launching a range of initiatives to inspire and support women to build their financial strength and realise a more equal future.

Created by Whybin\TBWA Group Melbourne in partnership with Oscar award-winning film director, Jane Campion, an online video and 45 sec TVC, highlighting the need for a more equitable system, have been produced to launch the campaign.

The launch piece is based on a simple and troubling insight -- girls develop far ahead of boys, yet somehow, financially, they end up far behind. 

MRMEN_PR_006 (1).jpgIndependent Melbourne agency The Reactor is helping Haven Licensing return Roger Hargreaves' beloved Mr Men and Little Miss characters to the hearts and minds of marketers with the launch of a new campaign, Mr. Models.

Targeting the marketing and advertising industry, Mr. Models highlights that we shouldn't differentiate a licensed character with celebrities, sports stars, models or paid actors and that a licensed character can be a powerful face of an advertising or marketing campaign.
Josh Edwards, Ray Black, Adam Burns, Chris Nguyen.jpg
Josh Edwards has been awarded Top of Class at the 2015 AWARD School NSW graduation ceremony, which took place at The Loft in Sydney last night. As part of the program, Edwards was tutored by two agencies Josie Fox & Dan Barrett (JOY) and Scott Mortimer (OGILVY).

Close to 300 industry professionals, sponsors, and graduates came together to celebrate the graduation of more than 100 NSW students who have now completed the preeminent training program for aspiring creatives and art directors in Australia and New Zealand.
Screen Shot 2015-07-29 at 11.02.54 am.jpg
Fenton Stephens and Ryobi power tools have released a new integrated campaign to showcase the versatility of the cordless 18 volt One+ range of tools. Launching with a TVC, there are also print and digital components.

The TV was shot with director David Rittey through Exit Films and follows a family as they tackle a host of small jobs that transform their home.

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News Corp Australia, the official representative of the Spikes Asia Festival, has announced the jurors who will represent Australia in 11 categories with two being appointed jury presidents including Curious Film's Peter Grasse (left) on the Film Craft jury and M&C Saatchi's Ben Cooper (right) on the Innovation jury.

Australian jurors:
  • Film/Print/Poster Craft - Paul Nagy, Clemenger BBDO Sydney
  • Outdoor/Radio - Toby Talbot, DDB Sydney
  • Direct, Promo & Activation, Chris Johnson, Havas Worldwide
  • Digital & Mobile - Andy Ferguson, Droga5 Sydney
  • Media - Sophie Price, UMWW
  • PR - James Wright, Havas Worldwide
  • Film Craft - Peter Grasse, Curious Film - (jury president)
  • Creative Effectiveness - Gerry Cyron, LOUD
  • Branded Content & Entertainment - Emily Bull, Hellofuture.tv
  • Healthcare - Helen Shortis, Ursaclemenger
  • Innovation - Ben Cooper, M&C Saatchi - (jury president)
UnitingCare NSW.ACT has appointed RE, M&C Saatchi Group's brand consultancy, as its tier one agency following a pitch.
UnitingCare nationally is one of Australia's largest providers of residential aged care, independent living villages and community services such as foster care, preschools, family counselling and emergency relief.
The Idea Shed senior team (1).jpg
Sydney-based independent ideas and innovations agency, The Idea Shed, has had a string of new business successes in the last six months that has led to the hiring of five new senior creative and account service staff. Founded just over 24 months ago by Will Riley, John Volckman and Richard Strettell, the agency has now grown to 18.

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A blog for advertising creatives in Australia. To pass on news or advertise on the blog, email michael@campaignbrief.com. To subscribe to Campaign Brief Magazine click here or download the subscription form. Magazine subscribers receive complimentary access to the online magazine archive (including current issue).
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