Australian marketplace lender, SocietyOne, has launched an integrated marketing campaign via KPMG UDKU, to capitalize on the fast-approaching holiday season, where demand for consumer credit typically jumps with increased expenditure on festivities and gifts.
 
The campaign, entitled "When 'it' happens", highlights how even positive situations can put financial strain on even the most savvy Australians.
 

Coca-Cola has today launched a campaign via McCann Sydney, commemorating 80 years of great tasting beverages made by Australians in Australia.

In a market where everyone is chasing the charity dollar, 10 feet tall's new positioning for OCA intends to cut-through and encourage Australians to take action.

Massage pain relief cream, fisiocrem, has launched a national television campaign via Tailored Media, featuring Australia's golden girl, Libby Trickett.
 
The advertisement features the former three time Olympian-turned-mother and her two children Poppy (three years old) and Edwina (six months old), and showcases a 30 second snapshot into a day in the life of the Trickett household.
 

After a closed review, Initiative has successfully renewed its national media planning and buying communications contract with one of Australia's leading every-channel retailers, Officeworks. The renewal continues a partnership that started in 2008.
 
Initiative drew heavily on its knowledge and experience in the review period to forecast tangible efficiencies and effectiveness for future Officeworks media investments.

In a world first, sporting superstar Serena Williams has recorded an emotive version of Breast Cancer awareness anthem 'I touch myself', as part of an inspirational campaign developed by J. Walter Thompson Sydney, in partnership with Berlei.

The first thing advertising has to do is be noticed. It would seem right now many are forgetting this. If an ad isn't noticed the rest doesn't matter, does it?

Making an impact is the job. Which is why I have always thought it odd that creatives will take a hit if they do something that is deemed strange. However, if a piece work is vanilla, boring and unnoticed there are often very few consequences.

I am often asked why so much advertising is so shit. This tends to happen at barbecues where I smile sheepishly, shrug my shoulders and have some more lamb. However, when I saw the new Leeds logo and the new Diet Coke work I started to think about it a bit more. If you think about how much time and process is involved in advertising why is the output often so banal?

Applications have opened for the 2018 Copy School in Sydney, sponsored by NewsMediaWorks, with another world-class line-up of guest creative tutors.

Copy School is designed to encourage the best quality copywriting across all channels and engages some of Australia's leading advertising creative directors and copywriters, as well as news media executives, to pass on their knowledge and experience.

Copy School will be held in Sydney from Monday 22nd to Friday 26th October, and is seeking 20 young copywriters, or any aspiring copywriters, to attend the workshop series.

Comparison service Compare the Market launched its 'Simplesness' philosophy to the nation on Sunday night via its latest TVC via VCCP Sydney, announcing the meerkats' big move to the Land Down Under to spread their important message.
The TVC - 'BBQ' - sees our favourite Russian meerkats move in next door, to introduce their new neighbours to Simplesness, a state of mind designed to empower people to save time and money and get the most out of their household budgets.

Following the launch of the Sustainable Development Goals Lions at the 2018 Cannes Lions International Festival of Creativity, the inaugural Grand Prix winner, The Palau Legacy Project, created by Host/Havas Sydney, was last night honoured with the "Champion for Humanity" Award from the We Are All Human Foundation. The Award was presented during the We Are All Human Foundation & Global GoalsCast UN General Assembly Kick-Off Reception of the UN's Global Goals Week, a reception to gather a coalition of champions and celebrate progress and key initiatives that made a difference over the last year.

Says Claudia Romo Edelman, founder of We Are All Human and senior adviser to the SDG Lion Award: "We want to kick off the UNGA week with optimism and 'possibilism'. There's much to do, but it is totally possible to achieve a better world for all. There is an increasing number of champions from all walks of life putting sustainability at the centre of their activities. And on the other hand, consumers all around the world are increasingly buying with their beliefs and voting with their hearts."

Says Morgan-Rhind: "Telling stories is my one true love and whether it's a 30 second commercial or hours of television I apply this simple recipe. Take a bunch of tasty characters, sprinkle them with enthusiasm, let the truth infuse in an artful space, heat gently with scrumptious light, drizzle with sweet tunes and serve with lashings of love.

Following one of the most successful new beer launches in the past decade, Lion Beer Australia is continuing its mission to have Iron Jack become a household name, this week unveiling a new campaign, developed by Ogilvy in partnership with UM and Geometry Global, aimed at showcasing the universal bond between man and dog.

The nationwide campaign is spearheaded by a TVC that showcases the qualities of a good capable man. Supported by radio, the campaign also demonstrates that the thirst crushing refreshment of an Iron Jack makes it the perfect beer for all-round good Aussie blokes.

Join Campaign Brief in Singapore this Wednesday evening, September 26 as we get together with Song Zu, Fin Design + Effects, Arcade, Finch, NAKATOMI, Audio Network and Tiger Beer to stage the biggest Campaign Brief Legendary Party of the year - the 6th annual Spikes Asia Legendary Party.

For all Spikes Asia delegates attending this year and our friends in Singapore, join us as we take over GEM Bar and surrounding streets and enjoy a truly legendary evening at the best party and networking event of the Spikes Asia Festival.

Google's Creative Development team have partnered with Mona (Museum of Old & New Art) to bring you this years Skippys.  A YouTube Competition where four creative agencies ~ 72andSunny, BMF, Ogilvy and CHE Proximity ~ battle it out to be crowned the winner.

Edge continues with its wins for 2018 adding a new client to its Melbourne agency to deliver integrated services across strategy, creative, advertising, digital and media for agricultural brand BASF Seeds, InVigor products, and their MySeed platform.

This success adds to Edge Melbourne's string of wins in 2018, which have included Hesta and Acciona.

Says Dan King, managing director, Edge Melbourne: "We're delighted to have won this competitive pitch. Brands are clearly understanding the value of our new proposition of "Relentless Relevance" - where we combine advertising and content, with an integrated media strategy to drive relentless relevance for them.

Ford Australia has launched an industry leading innovation, showcasing the iconic Ford Mustang through an exciting collaboration with Instagram and Facebook. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia's ultimate Mustang design.

D&AD has launched its 56th Annual today, with president Steve Vranakis choosing Magpie Studio as its designer; a longstanding part of the D&AD network and recipient of multiple prestigious accolades including three Pencil awards this year.

The D&AD Annual has become a benchmark for the best in creative work across the design and advertising industry - showcasing all D&AD Pencil winners from that year's awards. For the 2018 Annual however, D&AD and Vranakis wanted to not just celebrate Pencil-worthy work from the industry, but to also create something that would stimulate and inspire young creative talent.

Creatives from The Royals, M&C Saatchi, BWM Dentsu, TBWA, CHE Proximity, The Monkeys, and Cummins&Partners read the trade press comments in a new video from Youngbloods Vic."I think I saw this in an Award School student's first idea scamps in 1988."

Bashful Group has today launched Smile Agency, a specialist creative agency providing 360 degree services across strategy, creative, production, design and digital for the luxury, fashion, beauty and lifestyle sectors as a sister agency to acclaimed creative agency Bashful.

Smile Agency is born from Bashful's unrivalled pedigree in the fashion, beauty and lifestyle sectors developing award-winning brand strategy and creative for Saba, Sportscraft, Goldwell, KMS, Zimmermann, and General Pants.

WARC, the global authority on advertising and media effectiveness, has today released the Effective Innovation Report 2018, highlighting key trends of the world's most original marketing thinking.

Drawn from the winners of the Effective Innovation category of this year's international WARC Awards, a global search for next-generation marketing effectiveness, the report showcases innovative thinking that has transformed a business or disrupted category conventions to deliver tangible results.

Says Lucy Aitken, managing editor, case studies, WARC: "Following our analysis of the metadata around all the entries, we see that despite the considerable challenges presented by innovation, it is an increasingly popular and effective way for brands to grow."

Some of Melbourne's brightest creative and strategic thinkers will donate a day of their time to answer briefs from not-for-profits who may not otherwise afford advertising, marketing and design services.

HSBC aims to help Australians realise their ambitions to buy a home that reflects their unique way of life, in a new campaign launched this week via J. Walter Thompson, Sydney.
 
The campaign - which celebrates Aussie individualism - comprises TV, online video and other integrated executions and showcases how Australian homes are the ultimate expression of our lifestyles, diverse ideas, tastes and cultures.
 

Australian health and wellbeing brand IsoWhey has launched its latest national campaign, '#YouGotThis', created by Urban.
 
The campaign highlights the real-life struggles Australians face on their weight management journey. A journey made easier through perseverance, and a little help from IsoWhey.
 
The #YouGotThis campaign is IsoWhey's biggest marketing investment to date, with executions running across digital video, radio, social media, out-of-home and POS until February 2019.

By Aussie expat Ben Yabsley (left), ex-The Monkeys and M&C Saatchi, now a senior copywriter at Anomaly, New York.

There's a story about Jack White that pops into my mind whenever things are getting tough at work. I read somewhere that he likes to make things hard for himself when he's on stage. He likes to set his equipment up just a little out of reach. It means he has to strain to get back to the microphone in time for the chorus, and you can hear that tension in his voice. It's what gives him his trademark, strangled tone.
 
Creative departments are no strangers to tension. Jack White has to construct it, but we're in no short supply of the stuff. Our job is to bring about change. And when we run into obstacles that hinder our ability to bring about this change, it creates tension. How you deal with that tension determines the success of your creative career, and your overall creative fulfillment.

So, no biggie.    

So how do we manage this stressful but necessary evil? How can we ensure that tension doesn't ultimately undermine our creative pursuits... or lead us to become raging alcoholics?

Simon Williams (right) has been appointed to the role of national managing director of Carat ANZ.
 
Williams will take immediate responsibility for Carat in ANZ, working alongside the Carat leadership team to shape and lead the team moving forward. He will continue to sit on the Dentsu Aegis Network ANZ Board, working with the Network's senior executives to drive the overall strategy of the business.
 
Williams has been with DAN for more than seven years, in leadership positions across the Network in both Australia and the UK. He has consistently been recognised for driving innovation and excellence across the Network.

The cream of the Auckland ad industry are currently out in force at the Campaign Brief / Sweetshop Legendary Lunch at the fabulous Soul Bar in Auckland.

The POOL COLLECTIVE and Canon Australia have launched a documentary about Tom Carroll, "Salt In The Blood" directed by Christopher Ireland; a portrait of the man behind the surfing legend and concurrently a piece of marketing that cuts to the core of an international retail brand.

 

Entrepreneurial advisory and operations partner, GrowthOps, has today announced the appointment of one of the most accomplished Salesforce leadership teams in the world, with a strong track record in achieving tangible business outcomes on the Salesforce Einstein Analytics platform.

The call for entries for the global ADC 98th Annual Awards, one of the world's longest-running and most prestigious recognition programs for all forms of design and advertising, opened today with support from a compelling new short-form online film campaign concept developed by independent brand experience design company COLLINS and created by six highly accomplished illustration and animation studios.

Part of The One Club for Creativity, the world's foremost non-profit organization recognizing creative excellence in advertising and design, the ADC 98th Annual Awards celebrates global excellence in craft, design and innovation.  Entries are accepted at http://www.adcawards.org, deadline January 31, 2019. Juries will be announced shortly.