Bas Korsten_Matt Eastwood_Cannes Grand Prix.jpgThe J. Walter Thompson network has had an emphatic creative turn around this year at the Cannes Lions Festival.

J. Walter Thompson has been under performing over the past few years, however they enjoyed a very creditable performance this year with a total of 79 Lions - 60 more Lions than last year's performance.

The network rose from a low 13th Network ranking last year to 7th overall this year. At Cannes Lions 2015 they only managed to win 19 Lions.

Of the 79 lions this year, the agency earned two Grand Prix, an Innovation Lion, a Product Design Lion (by Bangkok office), nine Gold Lions, 23 Silver Lions and 43 Bronze Lions alongside 122 shortlists.

It's a great performance from the network's Worldwide Chief Creative Officer Matt Eastwood, who is just two years into the role. (Eastwood is pictured above on right with Bas Korsten, Chief Creative Officer of J. Walter Thompson, Amsterdam).
COUNTRY-FINAL.jpgAUSTRALIA-FINAL.jpgNZ-FINAL.jpgUPDATED: The USA has once again led the rest of the world at the 2016 Cannes Festival of Creativity.

The USA ended the week with five Grand Prix, 70 Gold, 127 Silver and 126 Bronze Lions.

The UK took the #2 spot with 3 Grand Prix, 25 Gold, 51 Silver and 82 Bronze Lions followed by Brazil with 19 Gold, 31 Silver and 81 Bronze followed a far way back by Germany with 84 Lions (13 Gold, 30 Silver, 41 Bronze) and France with 68 Lions (1 Grand Prix, 9 Gold, 27 Silver, 31 Bronze).

New Zealand was placed 6th in terms of Lions won (60) but arguably was placed 3rd in terms of quality, scoring 3 Grand Prix, 2 Titanium Lions, 19 Gold, 19 Silver and 19 Bronze Lions.

Australia was placed #7 in the world, winning 58 Lions: 7 Gold, 22 Silver and 29 Bronze Lions.

A consolation for the Aussies is that Australia was ranked #2 behind the USA in the Innovation Lions with one Gold, 2 Silver and 2 Bronze; and #3 in the Health Lions (3 Silver, 7 Bronze) behind the UK at #1 (2 Grand Prix, 4 Gold, 13 Silver, 11 Bronze) and the USA at #2 (2 Gold, 3 Silver, 13 Bronze). NZ was ranked #13 (1 Gold, 1 Silver).
2-thumb-400x400-205011.jpgMcWhopper Packaging Proposal BirdsEyeView 2-SMALL-thumb-400x263-207423.jpgNew Zealand has scored two out of a total four rare Titanium Lions handed out tonight in Cannes.

Colenso BBDO has scored a Titanium Lion for DB Export 'Brewtroleum' and Y&R NZ has picked up a Titanium Lion for Burger King 'McWhopper'.

The Grand Prix in the Titanium category was awarded to Venables Bell & Partners San Francisco REI #OptOutside

VIEW THE WINNERS - Titanium Lions Winners.xlsx
Ogilvy_Cannes.jpgThe 2016 Cannes Lions Festival of Creativity ended tonight with the presentation of the Network of the Year, awarded to Ogilvy & Mather for the fifth year in a row. 

The network picked up 120 Lions across 31 offices. The haul included one Titanium, one Glass Lion, four Grand Prix awards and 31 Gold Lions. They also won 39 Silver and 44 Bronze awards.

The four Grand Prix wins came from four different countries: Ogilvy & Mather UK for Phillips 'Breathless Choir'; INGO Stockholm, an Ogilvy & Mather/Grey joint venture, for The Swedish Tourist Association 'The Swedish Number';  'Manboobs' campaign for The Breast Cancer Health Movement by the Network's DAVID Buenos Aires office and 'The Everyman Meal' for KFC by Ogilvy & Mather Johannesburg.
Droga5_IndependentAgency.jpgDroga5 New York has taken out the Independent Agency of the Year for second year in a row at this year's Cannes Lions. The award was presented just a few moments ago in Cannes at the final awards presentation of this year's Cannes Festival of Creativity.

Jung von Matt Hamburg came second and Wieden + Kennedy Portland third.

Pictured left with their award is Aussie expat creative chairman David Droga and executive creative director Ted Royer.
Screen Shot 2016-06-16 at 10.09.39 AM.jpgClemenger BBDO Melbourne, The Works Sydney and Photoplay have picked up a Bronze Lion each at Cannes Film Craft Lions, presented tonight in Cannes.

From 2,317 entries received in Film Craft, 71 Lions were presented. The Grand Prix award went to Droga5 New York + Epoch Films for Under Armour "Phelps". The winner delivered content that elevated the written script and transcended the craft so it became invisible. "The jury was completely immersed in the experience," said Jury President, Laura Gregory, Founder & Chief Executive Officer of Great Guns.

Australian Winners:

Ultimate Death Scene 5.jpgBronze Winners:
Clemenger BBDO Melbourne / Guilty Content Melbourne, Bonds, The Boys 'Impact', 'Swim', 'Cycle'
The Works Sydney / Taxi Film Sydney, Sea Shepherd Australia, Ultimate Death Scene
Photoplay /TBWA Singapore, Airbnb, 'A Different Paris'

VIEW THE WINNERS - Film Craft Lions Winners.xlsx
Screen Shot 2016-01-08 at 7.24.48 am-thumb-400x223-207685.jpgAustralia has picked up two Gold Lions, two Silver Lions and two Bronze Lions at Cannes Film Lions, presented tonight in Cannes.

Australian production company Revolver/Will O'Rourke's Old Spice work with Biscuit Filmworks LA and W+K Portland has scored two Gold Lions. Clemenger BBDO Sydney has picked up two Silver Lions and DDB Sydney and The Glue Society have scored a Bronze each.

Film received 2,801 entries and 70 Lions were awarded. The Film Grand Prix went to Adam&Eve DDB London for Harvey Nichols "Shoplifters". The spot utilised security camera footage to promote a rewards card for the luxury retailer. "Low budget, rich in narrative and hugely entertaining, it challenged our perceptions," said Jury President, Joe Alexander, Chief Creative Officer of The Martin Agency.
Screen Shot 2016-06-16 at 10.09.39 AM.jpgClemenger BBDO Melbourne has won a Silver Lion for Bonds 'The Boys' in the Cannes Integrated Lions, presented tonight in Cannes.

Only two Gold, two Silver and 8 Bronze Lions were awarded on the night. The Grand Prix was taken out by BBH New York for Netflix 'House of Cards - FU 2016'.

VIEW THE WINNERS - Integrated Lions Winners.xlsx
IMG_0542 (1).jpgPat Baron, newly appointed chief creative officer at McCann Melbourne catches up with McCann Worldgroup global executive creative director John Mescall (left) in Cannes.

This week I caught up with John Mescall Global Executive Creative Director for McCann Worldgroup based out of New York at a McCann think tank who shared his thoughts on Cannes this year and more broadly what it takes for agencies to conceive and bring to life great campaigns.
John said, "It takes a village. The best ideas need a village to bring them to life, just read the credits of any of the best campaigns from Cannes this year."
Collaboration is so important, John added, "We have to be educators, sometimes showing agencies awarded creative work doesn't inspire them it can cripple them."
08ukraine-slide-WQUZ-articleLarge.jpgLeading virtual reality studio, LA, has won a Grand Prix at Cannes Lions for Innovation in Visual Storytelling and Branded Entertainment with "The Displaced", its New York Times collaboration, which places viewers directly inside the global refugee crisis. sent creator Imraan Ismail along with New York Times journalist Ben Solomon to South Sudan, Ukraine, and Syria to follow three children as they navigate their way through the largest refugee crisis since World War II.

THE DISPLACED is available to watch on the Within app


Simon Hayes + Giles Clayton's Cannes Diary: Pt 4

IMG_3536 (1).jpgSimon Hayes and Giles Clayton, a young creative team from J. Walter Thompson Sydney, have competed in the Print category of the Cannes Young Lions competition. The pair write exclusively for CB.

The day after the Finch boat party we must say started a little late. Instead of springing out of bed like the last few mornings it was more of a drop and roll technique.

A solid breaky later and we made it to the festival. First on our agenda was a talk on the light hearted subject of the most influential dogs on social media, hosted by The Dog Agency. This was a smart move considering our fragile states and we needed a few laughs to spike the endorphins. What we learned is if you want to make cash buy yourself a dog that looks slightly retarded and start posting daily photos on Instagram. It was actually mind blowing how fast some of these Insta-Dogs gained traction and now make a serious living for their tenny-bopper owners.
AirlineWager.jpgHost Sydney has scored a Silver Lion in Cannes Entertainment Lions for Air NZ and Qantas '#AirlineWager', presented tonight in Cannes.

The Grand Prix was awarded to LA for The New York Times 'The Displaced'.

VIEW THE WINNERS - Entertainment Lions Winners.xlsx
2_LitreTowels (1)-thumb-400x285-204148.jpgM&C Saatchi Melbourne is the only Australian agency to make the cut at the shortlist stage of Cannes Titanium Lions. Only 22 entries worldwide made it to the finalist stage.

The agency has been shortlisted for Australian Weaving '2 Litre Towel'.

VIEW THE TITANIUM SHORTLIST - Titamium Shortlist.xlsx
Screen Shot thisbikehasms.jpgScreen Shot 2015-07-01 at 8.27.34 am-thumb-400x223-190353-thumb-200x111-216257.jpgAustralia has scored three finalists at the shortlist stage of Cannes Integrated Lions, with only 26 entries making the cut worldwide.

The Aussie agencies receiving Screen Shot 2016-06-16 at 10.09.39 AM.jpgone finalist each are Grey Melbourne, Clemenger BBDO Melbourne and DDB Sydney.

Australian Finalists:
Grey Melbourne / Glasscase Productions Melbourne / Risk Sound Melbourne, MS Australia, This Bike Has MS
Clemenger BBDO Melbourne / Guilty Content Melbourne, Bonds, The Boys
DDB Sydney / Revolver/Will O'Rourke Sydney / The Glue Society, Volkswagen Australia, The Naked Ute

VIEW THE INTEGRATED SHORTLIST - Integrated Shortlist.xlsx
Ultimate Death Scene 5.jpg13 entries from Australia make the cut at shortlist stage of Cannes Film Craft Lions led by The Works Sydney and Clemenger BBDO Melbourne with three finalists each.

J. Walter Thompson Sydney has scored twice, whilst Marcel Sydney, M&C Saatchi Sydney, Finch Sydney, Whybin\TBWA Melbourne and Goodoil Screen Shot 2016-06-16 at 10.09.39 AM-thumb-400x265-224900.jpgFilms Sydney have all scored one finalist each.

Australian Finalists:
The Works Sydney, Sea Shephers, Ultimate Death Scene (x2)
The Works Sydney, Motor Neurone Disease Australia, The Fading Symphony
Clemenger BBDO Melbourne, Bonds, The Boys - Impact
Clemenger BBDO Melbourne, Bonds, The Boys - Swim
Clemenger BBDO Melbourne, Bonds, The Boys - Cycle
J. Walter Thompson Sydney, Parkinson's NSW, The Lucky Ones (x2)
Marcel Sydney, ABC, The Rip - Artbreaks
M&C Saatchi Sydney, Blue Ball Foundation, Game of Balls
Finch Sydney, University of Western Sydney, Deng Adut
Whybin/TBWA Melbourne, ANZ, Pocket Money - Equal Future
Goodoil Films Sydney, Commonwealth Bank, When We Believe We Can

Common-Ground-logo-Black copy.jpgIn an unprecedented step for the industry, the world's biggest advertising and marketing services groups will put aside competitive differences at this week's Cannes Lions Festival to launch a major new initiative - "Common Ground" - in support of the Sustainable Development Goals (SDGs) adopted at the United Nations last year.
Screen Shot 2016-06-24 at 1.30.06 pm.jpgCampaign Brief catches up with Malcolm Poynton, global CCO of Cheil, who is president of the 2016 Cannes Mobile jury.


Alt.vfx holds its annual Cannes pool party

IMG_5877.jpgAward-winning Australian visual effects company Alt.vfx has once again celebrated the Cannes Lions Festival of Creativity with its annual welcome party and barbecue.
The event, held at an beautiful villa location in the French Riviera, saw the best and brightest from the creative industries gather to enjoy some fine Aussie hospitality from the Alt boys.

Epica reveals plans for 30th anniversary

Portrait MT 012 haute def (1).jpgThe Epica Awards officially kicked off its 30th anniversary celebrations this week with news of an ever-growing international jury, social and traditional media campaigns and additional categories.
Epica will hold its next jury meeting, creative conference and 30th prize-giving ceremony in Amsterdam from November 14-17. As part of the celebrations, Epica will post and tweet introductions from the 29 issues of its annual Epica Book, with the hashtag #EpicaAwards30.

The introductions have all been written by great creative minds, from John Pallant of Saatchi & Saatchi in 2004 to Aussie expat Matt Eastwood of J. Walter Thompson this year. Award winning campaigns from the past will also be posted and tweeted.
Paul Yole Cannes 2016.jpgPaul Yole has attended the Cannes Lions Festival as a delegate every year for the past 10 years. Here he reports from Cannes for Campaign Brief, on his highlight seminar from Wednesday.

It wasn't "brand purpose" that attracted me to this session because let's face it, everyone is trying to shoehorn that expression into their case study or talk this year.

No, it was partly the title; "Beyond Brand Purpose: Moving from Awareness to Activism" and very much the fact that one of the speakers was Sir Ken Robinson. His presence guaranteed this would be grounded.

In what has become an annual event at Cannes, Richard Edelman introduced the latest Edelman Intelligence Earned Brand Study. This points to the fact that the global average for brands on Edelman's Brand Relationship Index is a paltry 38. So on a scale that ranges from 'Indifferent' to 'Committed', most brand are only just starting to bring customers into the 'Involved' segment.
Bowel Cancer Australia logo.docx.jpgFive agencies from the Dentsu Aegis Network have been appointed by Bowel Cancer Australia to consolidate and deliver annual awareness and fundraising campaigns.

Bowel cancer is the second biggest cancer killer in Australia, affecting 1 in 13 people in their lifetime, yet is one of the most treatable cancers if detected early. Bowel Cancer Australia is dedicated to prevention, early diagnosis, research, quality treatment and care for everyone affected by the disease.
NDS_hero_image.jpgOn Thursday 23 June at 11am, Saatchi & Saatchi premiered the 26th edition of the annual New Directors' Showcase (NDS) at the Lumière Theatre in Cannes, to an audience of more than 2,300 Cannes Lions delegates.

The NDS 2016 Showreel and a behind-the-scenes video showing how Saatchi & Saatchi and Team One pulled off the short film conceived, directed and edited by machines, available on YouTube.
IMG_7919.JPGIMG_7955.JPGCampaign Brief - together with sponsors Photoplay and Nylon - hosted an End of Judging Cocktail soirée last night for several Aussie and Kiwi delegates at the Grand Hotel in Cannes.
IMG_2596.jpgSimon Hayes and Giles Clayton, a young creative team from J. Walter Thompson Sydney, have competed in the Print category of the Cannes Young Lions competition. The pair write exclusively for CB.

Yesterday, the lovely people at Finch were nice enough to invite us out on their yacht for what was easily the best day of the trip. Great banter, pink wine and a brief break from the craziness was definitely good for the soul. Not for the body though, we're both weathering Grand Prix worthy hangovers as we attempt to write this blog.

Speaking of the blog, we've been asked to write 500 words each day on our time here, whilst also getting amongst it and soaking up as much of the festival as possible. It's hard work (especially with a hangover) and there's just not enough hours in the day. So to make it a little easier for ourselves (and easier on the eye) we'd like to cite a loophole. Fact: a picture tells a thousand words. So technically half a photograph and a snappy headline and we're overdelivering. No, but all jokes aside, we'd like to transition this blog into more of a visual diary with lots of photos and a couple of witty observations along the way. Trust us, it'll be better for everyone.
538fcd0ae00bc0e9adccb76dc9385c93.jpgLBB: Whether you're on the ground on La Croisette or holding the fort back at the office, it can be hard to keep up with the winning work as it breaks at Cannes. With that in mind, LBB has rounded up every Grand Prix winner at this midpoint through the festival.

To read the full story, click here.

Rory Sutherland resists the urge to throw a punch

Rory Sutherland.jpgOne of the ad industry's great minds, and one of the good guys, explains the Cannes Lions phenomenon perfectly...


Rory Sutherland is the current Executive Creative Director of OgilvyOne London and Vice Chairman of Ogilvy & Mather UK. He is a regular public speaker and writes a column for The Spectator.
Pat Baron McCann Melbourne Ben Lilley[1].jpgPat Baron (right), newly appointed chief creative officer at McCann Melbourne shares his thoughts on data, directly from Cannes Lions, exclusively with CB.

There's energy to data, ninety five percent of the world's data has been created in the last three years alone. I now have more access to information than any generation before me.

Data means different things to different people and we're still learning how to best maximize all this information, how to communicate it, analyze it, when to use it and when not to. There's an unquenchable thirst to discover its potential and unlock its secrets. The Melbourne International Film Festival's The Emotional Trailer for example was a unique visceral experience driven by data. This data was collected by human conscious reactions and sub conscious ones then condensed into a campaign. Andy Jones Creative Director at McCann Melbourne says, "we got a collection of critics and film buffs to watch MIFF films prior to their release and collated their emotional reactions through an app and biometric sensors. This data gave us the script that we then fed through sensors using the human face as a display so that the audience could experience films live at the theatre. We then filmed these, to make Emotional Trailers for the actual films, so that people could see how they felt before they knew what they were about."
Screen Shot 2015-11-11 at 7.21.28 am-thumb-400x224-203373.jpgSeven entries from Australia have made the cut at the shortlist stage of Cannes Entertainment Lions; Leo Burnett Sydney leads the Aussie pack with four finalists.

Cummins&Partners Melbourne, Grey Melbourne and Host Sydney have all been shortlisted once each.

Australian Finalists:
Leo Burnett Sydney, Canon Australia, The Lab (x2)
Leo Burnett Sydney, Samsung Australia, Celebrity Tantrum
Leo Burnett Sydney, GIO Insurance, Fuel The Fire
Cummins & Partners Melbourne, Australian Red Cross Blood Service, The World's Most Satisfying Biscuit
Grey Melbourne, MS Australia, This Bike Has MS
Host Sydney, Air New Zealand and Qantas, #AirlineWager


Thumbnail image for CANNES-2016-THURS-PARTY-INVITE-BLOG.jpgCampaign Brief, Photoplay + Nylon
End of Judging Cocktails
Thursday June 23 from 5pm

Campaign Brief, Photoplay and Nylon will be hosting a special end of judging cocktail party on Thursday June 23rd from 5pm. Come and join the celebrations and soak in the sun, sea and company of your fellow delegates from Australia and NZ.

If you haven't already done so Contact Lynchy now or text him on +61412960753 to grab your invite.


LBB-BEACH-2.jpgLBB & Friends are back on the beach for Cannes 2016 - and LBB member agencies + production companies from Australia and NZ* are invited

Every year Little Black Book hosts one of the most fun, relaxed, and productive events at the Cannes Lions - the LBB & Friends Beach, opposite the Miramar on La Croisette. And you're invited to hang out there from Tuesday thru to Saturday if you work for a LBB member agency or production company in Australia or New Zealand*.
Screen Shot 2016-06-16 at 10.09.39 AM.jpgAustralia has scored 16 finalists at the shortlist stage of Cannes Film Lions led by Clemenger BBDO Melbourne.

Clemenger BBDO Melbourne has scored six finalists and Revolver/Will O'Rourke has been shortlisted five times (once with Clemenger BBDO Melbourne). Scoring one finalist apiece is Cummins&Partners Melbourne, Whybin\TBWA Melbourne, Finch Sydney, Scoundrel Sydney, Leo Burnett Sydney and DDB Sydney.

Australian Finalists:
Cummins&Partners Melbourne / Mr Smith / Method, Doritos, Ultrasound
Clemenger BBDO Melbourne / Guilty, Bonds, The Boys 'Talcum', Trim', 'Shower' (three executions)
Clemenger BBDO Melbourne / Revolver/Will O'Rourke / The Butcher / Flagstaff Studios, TAC Victoria, There's No One Someone Won't Miss
Clemenger BBDO Melbourne / Finch Melbourne, Pedigree, Hearts Aligned
Clemenger BBDO Melbourne / Guilty, Bonds, The Boys - 'Impact'
Whybin\TBWA Melbourne, ANZ, Pocket Money - Equal Future
Finch Sydney / VCD + WE. Collective, University of Western Sydney, Deng Adut
Scoundrel Sydney / adam&eveDDB London / Blink Productions / Whitehouse Post / MPC, Harvey Nichols, Gift Face
Leo Burnett Sydney / Minds Eye / Filament Post Production, Samsung Australia, Celebrity Tantrum
DDB Sydney / Robber's Dog Sydney / The Editors, Volkswagen Australia, The Tough Sell
Revolver/Will O'Rourke / Biscuit Filmworks LA / The Mill LA / W+K Portland, Old Spice, Rocket Car
Revolver/Will O'Rourke / Biscuit Filmworks LA / The Mill LA / W+K Portland, Old Spice, Whale
Revolver/Will O'Rourke / Biscuit Filmworks LA / The Mission Venice / Joint Editorial / W+K Portland, Nike, Snow Day
Revolver/Will O'Rourke / Biscuit Filmworks LA / W+K Portland, TurboTax, Never a Sellout

VIEW THE FILM SHORTLIST - Film Shortlist.xlsx
image003.jpgSBS and global youth media company Vice will partner to bring Australians a new lifestyle and culture TV channel, featuring the best programming from Viceland free-to-air on SBS in late 2016.
The new channel will be owned and operated by SBS, leveraging the distinctive creativity and experience of both Vice and SBS creative teams. It will be on the SBS 2 channel spectrum and online platforms, available to all Australians for free.
speakers-client-service-square-2 (1).jpgThe Communications Council, peak industry body for Australian advertising and PR agencies, has today announced four of the industry's most respected thought leaders to speak at the internationally-recognised 2016 IPA Client Service: Agency Leadership Residential Course, which runs in Sydney 10-12 July and Melbourne 17-19 July.

Whybin\TBWA's chief executive officer Australia & NZ, Paul Bradbury (top, left), and Sydney managing director Nitsa Lotus (top, right) take the reins as co-chairs in Sydney, while Clemenger BBDO Melbourne's chief executive officer, Nick Garrett (bottom, left) and managing director, Paul McMillan (bottom, right) are leading the program as co-chairs in Melbourne.

Justin Drape: Camera roll from Carlton Cannes

pic one.jpegJustin Drape, chief creative officer and co-founder, The Monkeys is Australia's representative on the Cannes Film Lions jury. Drape, along with most of the Australian and NZ jurors, is reporting exclusively for CB.

Cannes is inspiring in many ways - the work, some of the industry legends that you see and meet, the speakers past and present (think Lou Reed, Spike Jonze, Vivienne Westwood, Alejandro González Iñárritu and Anna Wintour).

This year, I've also been inspired by my fellow jurors. One of the great pleasures, and privileges, of judging at a show like this, is getting to know the people you share a dark room with for many days - in this case six.
RichAnt (1).jpgNext Wednesday night on June 29, MADC Presents will host Ant Phillips and Rich Williams who will share their thoughts on what makes a successful creative team at The Local Taphouse in St Kilda.

After spending 13 years together at Clemenger BBDO Melbourne, and both still in their first creative relationship, they're well qualified to discuss it.

And as a creative team Williams and Phillips have enjoyed more than just emotional success, winning dozens of international awards for work such as CUB's Beer Chase and most recently, a pair of talking testicles to be the "face" of Bonds men's trunks.


Karen Sproul's Cannes Diary: In the bunker

Early morning chairs.jpgExit Films producer Karen Sproul is Australia's representative on the Film Craft jury. Sproul, along with most of the Australian and NZ jurors, is reporting exclusively for CB.

I have spent 3 days with my 'jury mates' now, in our small, dark bunker in the depths of the Palais. 

We feel as if we're living in a parallel universe.  We start early in the morning - and there are not many people around at that time - but we're always very envious of the people doing the morning yoga on the Carlton jetty - because we'd all love a good stretch after so many hours of sitting.  We hear people coming out of their seminars at the Palais during the day - talking excitedly about what they've seen.  We know real life is happening outside our doors, we just can't reach it.

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