Screen Shot 2015-10-07 at 7.36.27 am-thumb-400x225-199294.jpgClemenger BBDO, Melbourne has picked up four Gold Awards and two Silver Awards at the IAB MIXX Awards in New York. This is the largest ever haul of Gold Awards at the IAB MIXX Awards for Australian agencies - and Australia has dominated the Awards from an international perspective.

Clemenger BBDO Melbourne scored three Gold Awards for Bonds 'The Boys' and a Gold and two Silvers for Snickers 'Hungerithm'. Leo Burnett Melbourne picked up a Silver Award for Headspace 'Reword'.
Says Vijay Solanki, CEO, IAB Australia from the event in New York: "Fantastic to see Aussie talent giving the Americans a strong run in the IAB MIXX awards in New York last night.  The Awards jury, consisting of agency leaders, brand marketers and publishers selected the Australians for seven awards including four Golds and two Silver for Clemenger BBDO Melbourne; and a Silver for Leo Burnett Melbourne. Particular kudos is due for Clemenger BBDO Melbourne and client Pacific Brands for their 'Boys' campaign which won in three categories. Their executions for digital video and digital outdoor stood out."
Deep Water (1).jpgThe most nominated sound house at this year's Screen Music Awards, Sonar is proud to reveal it's in the running in five competitive categories, including Best Music for a Documentary (Neon), Best Soundtrack Album (Sherpa) Best Music for a TV Series (Janet King), Best Music for a Mini Series (DNA Nation), and Feature Film Score of the Year (99 Homes).

Presented by APRA AMCOS in conjunction with the Australian Guild of Screen Composers (AGSC), the annual Screen Music Awards represent the most successful marriage of music and film. This year, Sonar composers Matteo Zingales and Antony Partos have both been recognised with award nominations for their contribution to some of Australia's most memorable screen soundtracks.

Tonight also marks a Wednesday night take-over with all channels being dominated by Sonar soundtracks in a diverse line up of homegrown dramas, including hotly anticipated drama The Wrong Girl (premiering tonight) TV series Doctor, Doctor and the highly publicised SBS drama series Deep Water.
Flow-Logo_Stacked_rgb-439x324.jpgTonight at The PlayStation Theater in New York City, the winners of the first ever D&AD Impact Awards were announced in front a crowd of business leaders, campaigners, philanthropists and awarded advertising and design practitioners from around the world.

20 brands and companies were awarded a D&AD Impact White Pencil, the premier accolade for creative projects that have benefited society as well as a business' bottom line. The only Australian company to score a White Pencil is BeeInventive for its revolutionary beehive invention 'Flow 4 (1)-thumb-400x225-219293-thumb-400x225-224607.jpgHive'.

Saatchi & Saatchi Sydney has led the Australian advertising agency pack with three Graphite Pencils all awarded for Toyota 'LandCruiser Emergency Network'. Leo Burnett Sydney has scored one Graphite Pencil for Samsung Australia 'brainBAND' and a Wood Pencil for WWF Australia 'Just'. GPY&R Melbourne and Brisbane have been awarded a Graphite Pencil for Melanoma Patients Australia 'Melanoma Likes Me' and Leo Burnett Melbourne has scored three Wood Pencils; two for its Headspace 'Reword' work and one for SPC Ardmona '#MyFamilyCan'.
Screen Shot 2016-09-28 at 10.43.09 AM.jpgGetty Images has today announced the launch of a new plugin for Adobe Creative Cloud (Adobe CC), giving creatives access to over 140 million images and vectors within an easy-to-use workflow. With the new plugin, the core functionality of the Getty Images platform is integrated into the Photoshop, Illustrator, and InDesign workflow, allowing creatives to easily search, license and use the world's best imagery - all without leaving their design tools.
Available for free to Getty Images customers, the plugin offers a vast selection of royalty free imagery, expertly curated creative imagery from the Prestige collection, the company's award-winning imagery from the 130,000 news, sports, and entertainment events it covers each year, as well as the world's deepest digital archive of historic photography.
Infographic for Value report Edm 1 Sept (1).jpgUnLtd has announced a record $6.5 million total industry contribution to social impact for FY16 as part of its annual results, released today.

Unprecedented growth in industry participation and social investment led to a 71% year-on-year increase in the total value of funds, services, inventory and time donated by the media and marketing sector.

CEO Paul Fisher said that UnLtd had connected 88 companies with 42 different charities working with at-risk young people.


Will O'Rourke boosts experiential roster

pic1 March (1).jpgTo assist agencies and their clients with the evolving production environment Revolver/Will O'Rourke's experiential arm has signed nine new project directors.

Says Josh Mullens, EP/head of projects: "We want to keep developing our offering and by bringing together great partner agencies with a broader range of specialists, we aim to keep crafting projects in the best way we can."

Will O'Rourke's new signings include:
- Art & Experiential Direction - Andreas Nilsson & Alex Smith
- Architecture & Installations - March Studio & Archrival
- Interactive & Social Direction - Badfaith VR, Code on Canvas, WORVR, & Yourpals (Liana Rossi & Pete Galmes)
- Comedy Writing & Content - Sarah Bishop & Andrew Hansen
LEO1.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Leo Zhang, executive creative director, BBH China.

It's a big week for Bestadsontv. I definitely believe some pieces of this week will win the lions however I won't wager the same as Gary Lineker.

Winner: Audi "The comeback". Brilliantly powerful storytelling. The most ferocious monster experiences the ups and downs in his modern life and gains his glory back with Audi Piloted Driving. It tells me again that a great character settings naturally leads to a great story. READ MORE...
Screen Shot 2016-09-28 at 9.07.49 AM.jpgSunbeam, the makers of the original Mixmaster, has partnered with Adriano Zumbo to release a Limited Edition Range of kitchen appliances, co-designed by the dessert master himself.

Supporting the launch is a new campaign created by The Conversion Group, which centres on the idea that the new Sunbeam Zumbo Limited Edition Range helps you to Mix like the Master.  By communicating a little of the Adriano Zumbo magic, the campaign aims to appeal to bakers and home cooks across the country with the vision that they can soon be 'mixing like the master' himself.
The range will hit the stores in October and includes three Sunbeam Zumbo Limited Edition Mixmasters, a Limited Edition Food Processor, and a Limited Edition Stick Mixer. Each of the products features a selection of Adriano's signature colours and designs.


Alex Wadelton: Why you should leave work

AAEAAQAAAAAAAASLAAAAJGQ5MjBlZGI5LWEwYzQtNDZlYy1iNDAzLTVhNjBkNzU4ZTFiYw.jpgBy Alex Wadelton, executive creative director/partner, ZOO group

In a lot of big agencies, there seems to be almost a competition to see who can stay the latest at work, who can work the most weekends, and who can be at their desk working earliest every morning. Some of it has to do with the fact that everyone is overworked, but a lot of it has to do with trying to give the appearance of being a hard worker.

Does it make the quality of work better? I'd say no.

Mostly it makes people resentful of the fact that they are just at work, stuck inside on a sunny weekend while all their non-advertising friends are out and about.

So, let me tell you a story about why you should leave the office as often as professionally possible.
Andrea (1).jpgAtomic 212° Melbourne has recruited Andrea Cehovin from UM in the role of senior account director, who boasts over eight years industry experience, broadly specializing in digital.

Cehovin, a seasoned traveler and art lover, joins the award-winning agency at a time of pivotal business growth and expansion of staff into newly created roles.

Atomic 212° has powered through FY17 with multiple wins including international lifestyle group Ovolo Hotels and US manufacturer Rust-Oleum. The Melbourne office has had a particularly impressive 2016, winning the massive $40 million Origin Energy account earlier in the year. The Melbourne office has bolstered its ranks off the back of new business and aims to match Sydney's billings by 2018.

Says Cehovin: "It's a great opportunity to be part of an award winning and respected agency with digital at its core. What an exciting time to join this energetic team as we build the Melbourne offering."

Says Jason Dooris, CEO Atomic 212° and CEO of The Year Finalist 2016: "The agency is rapidly growing in the right direction. We have a nimble mindset with a multiplicity of skillsets and specialisations. I welcome Andrea to the team and look forward to some healthy competition between the Sydney and Melbourne offices."
446cb46381b095c21ebaed3b0a663c57.jpgMobile shopping and purchasing have become the norm across the globe, according to "Mobile Commerce: A Global Perspective," an in-depth survey of mobile users from 19 countries around the world, released today by the Interactive Advertising Bureau (IAB) at the IAB MIXX Conference. 

Just over three-quarters (76 percent) of smartphone and tablet users in APAC said they have purchased a product or service on their smartphone or tablet in the past six months.  In Australia, 45 percent of respondents buy using a mobile device on a monthly basis and report that they make 33 percent of their typical monthly purchases using mobile screens.
Justin Ricketts Grant Anderson Agile (1).jpgWPP AUNZ, Australasia's largest marketing, content and communications group, has announced the launch of a new specialist production offering: Agile Content Productions, ("Agile").
Group business director of WPP AUNZ Rob Currie said the Group had identified a huge opportunity to develop a best-in-class, audience -first content offering for its clients, a proposition, he says  that no other Group has the breath, scale and ability  to develop.
Says Currie: "Our view is that our clients want specialists, but need a more effective model to work with multiple agencies. Agile will sit firmly within our over-reaching strategic focus on horizontality, with a motivation to fully integrate itself within the Group and focus on collaborating and working with them to develop and produce audience first video content.
Agile is headed by newly appointed CEO Justin Ricketts, working alongside managing director, Grant Anderson, plus a core team of content specialists.

Nick Cummins: A case for a good case study

NickCummins_479 (1).jpgBy Nick Cummins, creative partner, The Royals Sydney and Melbourne

Going into the judging at Spikes Asia this year, I was concerned that national styles would play a big part in the judges' decisions. I was lucky enough to be on Kentaro Kimora's Digital and mobile panel along with judges from China, Singapore, Indonesia, South Korea and the Philippines. So we all had the potential to be drawn to very different styles of humour, insights and solutions. But that wasn't the case.

Although the work we judged - which started as a list of over 500 entries - was very diverse in tonality and levels of craft, the judges were very consistent in their views. Another thing that was very consistent over the four days of judging apart from the humidity, was how everyone entering these kinds of festivals ends up building the same style of case study.

There is a formula for a reason, I hear you cry. And yes, there are probably a few things that are important to keep doing but the problem is everything ends up looking like this.

The great thing about judging awards like this is you get to hang out with incredible people from our industry, from all different parts of the region and the world. We really are an amazingly smart, insightful, creative and funny bunch of individuals.
Creative Ranking_Network Table.jpgOgilvy & Mather has reclaimed their top network position in the Campaign Brief Asia 2016 Creative Rankings. Over the past three Creative Rankings Dentsu have come out on top, however this year they have dropped down to #3 Network with both Ogilvy & Mather (#1) and BBDO (#2) above them. Hakuhodo is the #4 highest ranking network with McCann Worldgroup at #5.

Ogilvy & Mather's #1 Network Ranking is due to award-winning performances from 11 of their offices over the July 2015 to July 2016 award show calendar.

Leading the way for the network is Ogilvy & Mather Singapore who put in a great performance to move up from #16 agency overall in our previous Creative Rankings to #2 agency overall in Asia this year. The agency scored 1135 Ranking Points, with only Dentsu Tokyo sitting above them.
Campaign Brief Asia_Creative Rankings_2016_Agency top 20_edited-1.jpgFor the fourth time in a row Dentsu Inc Tokyo has topped the Campaign Brief Asia Creative Rankings.

The Japanese powerhouse did not score as many Ranking Points as in previous years, yet they still sit at the top of the rankings chart by a comfortable margin. In total Dentsu Tokyo amassed 2370 points from creative wins at the top global and regional award shows.

Only 15 Ranking points separate the next three agencies. Ogilvy & Mather Singapore had a great year at D&AD and One Show and moved up 14 places to #2 overall with 1135 points.

In #3 position, just 10 points behind Ogilvy & Mather Singapore, is McCann Worldgroup Mumbai. The agency is one of Asia's most consistent performers in our Campaign Brief Asia Creative Rankings having also placed #3 last Creative Rankings.
Creative Rankings_2016_TopCDs.jpgAn important part of the Campaign Brief Asia Creative Rankings each year is our listing of the Asia's Top 20 award winning creative leaders - The people who have created the environment that creates the award winning work.

On top this year is Dentsu Tokyo ECD Yuya Furukawa, who was also #1 in our last Creative Rankings.

At #2 is Eugene Cheong Chief Creative Officer at Ogilvy & Mather Asia Pacific, Singapore. Cheong moves up from his previous #16 position.
Copy_School_NMW_Stacked_RGB.jpgThere are limited spots left for the latest Copy School in Sydney, sponsored by NewsMediaWorks, featuring some of the country's best creative talent as guest tutors.

Copy School is designed to encourage the best quality copywriting across all media channels and engages some of Australia's leading advertising creative writers and creative directors, as well as news media editors, to pass on their knowledge and experience.

Date: 10 Oct 2016 - 14 Oct 2016
Time: 9:00 am - 12:00 pm
Venue: News Media Works
Address: Level 2, The Terrace, 60 Union Street Pyrmont NSW 2009

For further information and applications, contact Kylie Hannah on 02 9692 6320 or
Screen Shot 2016-09-27 at 9.18.29 AM.jpgCB Exclusive - Volkswagen has built upon its history of insightful and amusing advertising to announce its new Tiguan SUV, via an integrated campaign. The campaign will run in Australia and South Africa, with both executions developed by DDB Sydney.

The campaign challenges one of the most common stereotypes associated with SUVs, highlighting that the Tiguan's stylish design, spacious interior and class leading technology make it easy to forget you're behind the wheel of a "family car".

1474870678571 (1).jpgCoca-Cola South Pacific has today announced the launch of Glaceau fruitdropwater, a low-kilojoule flavoured sparkling spring water launched specifically for the Australian market to capitalise on the growing consumer demand in the country.

Glaceau fruitdropwater offers variety and taste with sparkling spring water made with 4% 'superfruity vavavoom', which is the real fruit juice that is added plus a hint of sugar and natural flavours, making it perfect for quenching Aussie thirsts this Spring.

Primarily aimed at health conscious females aged 30 and above, Glaceau fruitdropwater is low kilojoule and made with natural flavours. It blends sparkling spring water with real juice and is sweetened with a hint of sugar.

The launch will be supported by a targeted customer media campaign via UM and Passport Design Agency with a strong out-of-home presence. The product will be supported in retail stores with a range of impactful visual and merchandising solutions.
Ernest Desumbila (1).jpgCelebrated filmmaker and Cannes Young Director Awardee Ernest Desumbila has signed with Filmgraphics for representation in Australia and New Zealand.

Hailing from Barcelona, Ernest Desumbila's distinct visual style has earned him recognition as one of Europe's most in demand directors. His recent campaign for Adidas 'There Will Be Haters' starring football royalty Luis Suarez, Gareth Bale and Leo Messi, afforded him a Cannes Young Director Award in 2015, a Bronze Lion and his work has twice been selected for Vimeo's Staff Pick.

Desumbila's eye for design and animation has seen him impress global clients Jagermeister and Peugeot, along with agencies in France, Spain and The U.K., including BETC and Iris Worldwide.

To view Ernest Desumbila's reel click here.
John and James (1).jpgHavas Media has today announced further growth of its commercial operations as it continues its ANZ expansion. Havas has created two new senior roles in the business, charged with increasing Havas' commercial expertise and implementation across Havas' client portfolio.
John Lynch (left) joins the team in the newly created role of national investment director reporting to James Zipeure (right) who has been promoted to the new role of chief operating officer, the first for Havas Media Group, Australia,

Lynch will be tasked with evolving the Havas Media commercial capabilities across core media and non-media client product portfolio, including technology services, content and programmatic. Lynch will operate across all group media brands including Havas Media, Havas Sports and Entertainment and Arena Media.
ArtFORadSAKE_KieranAntill_MADC (2).jpgMADC Presents Kieran Antill, accomplished artist and ECD of J. Walter Thompson Melbourne, discussing the merits of putting more art into advertising. The event is being held Wednesday October 5 from 6:30pm at the Local Tap House, St Kilda. The event is titled Art For Ad Sake - Why modern brands (and creatives) must close the gap between art and advertising.
Antill believes the internet has given the world so much creative stimulus that people have become creative connoisseurs - difficult to impress or shock.  From Instagram to pinterest, creativity is no longer a's just who we are. And when brands can't deliver on these new creative expectations, the results are mediocre. It's getting harder to make an impression, but that in turn opens up new avenues. Is art the answer? Antill believes it is and he's got the awards and success to show for it.
Antill was ranked as #1 Art Director worldwide at Cannes and #3 on the Gunn Report. After helping take Leo Burnett Sydney to the #1 agency in Asia Pacific, he relocated to NY as managing partner and ECD, helping to launch a new entrepreneurial office for the Leo Burnett network. He's exhibited his personal works of art in Sydney, New York and London for more than 10 years. Luckily for the Melbournians, Antill now calls Melbourne his town home. He believes advertising is already full of artists and Melbourne might just be the city best positioned to bridge the art and advertising gap.

IMG_0037 (1).jpgDentsu Aegis Network ANZ has today announced the appointment of Paul Brooks to the role of CEO of Carat Australia and New Zealand. Brooks will take the reins from Simon Ryan, CEO Dentsu Aegis Network and Carat's incumbent CEO, as head of Australia's largest marketing communications agency.

Brooks is highly respected in the market, with over twenty years' combined experience in both Australia and the UK, and brings with him significant management capabilities and a strong investment background.

Brooks has been part of Dentsu Aegis Network (DAN) for the past three years, initially joining as Carat's national head of investment and partnerships, before moving onto his most recent role as president of Amplifi, DAN's media investment arm. Brooks replaces Ryan who was promoted to CEO of Dentsu Aegis Network in February this year.
Epica-Call-2016.jpgThe 2016 Epica Awards are now open for entries until this Friday, September 30.

This is a very special year as it marks Epica's 30th anniversary, with a full-day conference and an awards show in Amsterdam on November 17.
250px-Epica_Awards_logo.jpgAs the only global creative awards judged by journalists who write about advertising and marketing - including Campaign Brief for Australia and NZ - the Epica Awards allow agencies to show their work to a unique group of people who can spread the word about their creative talent.


This year, more than 60 editors and senior journalists will serve on the Epica jury, hailing from Adweek in the US to Werben & Verkaufen in Germany and everywhere in between. Click here to see the full jury member list.

As always, every agency that enters will get a free copy of the annual Epica Book - a 400-page bible of creative inspiration.
SOPHIE-LOWE-LANO.jpgIconic Australian lanolin Lip + Skincare brand, Lanolips has revealed that actress Sophie Lowe is the face of its new 'Coming Home' campaign via DDI, Sydney.

The campaign, the first mini film from Lanolips, draws on a story that many Australians can relate to, and no more so than Lanolips Creator, Kirsten Carriol.

"I had just returned from a whirlwind tour of Hong Kong, London and the US (where I launched Lanolips and signed with our biggest global retailer, ULTA Beauty) when I started brainstorming campaign ideas with a friend, Bernd (Art Director, DDI)," explains Carriol.

Mount-HOTHAM.jpgMelbourne independent agency, 10 feet tall, adds to its growing roster of clients this week with its appointment by the Mount Hotham Alpine Resort Management Board.

The win follows on the heels of 10 feet tall's win earlier in the month of Island Care, one of the country's leading aged-care providers.   

Says Joseph Meseha, MD/Partner of 10 feet Tall: "Mount Hotham is more than a brand. It's a unique collection of people supporting a place and a way of life that represents a large part of what makes Australia great. It's hard not to get passionate about what we are setting out to achieve together.
WOMEN-CREATIVES.jpgLondon-based Phoebe Siggins from Little Black Book talks to six Aussie female creatives to discuss their best work, how they'd like to describe the industry they work in and where they'd like to see it go.

When it comes to writing about creative talent in Australia, the topic comes with an intrinsic elephant in the room. 'Where are all the women?' 

With recent industry events causing huge stirs in the conversations surrounding gender diversity, there's a spotlight on the Australian market. The ratio of senior female creatives to male creatives continues to be the most gender-imbalanced in Australian creative agencies.

The term 'boys' club' tends to get thrown around when it comes to Australia, but as much as it's a catchy descriptive that industry journalists can use to draw attention to inequalities, I feel in the same instance it also detracts from the amazing creative work that comes out of Australia by women. 

There are some hugely talented creatives paving the way in Australia's agencies and their work speaks for itself, regardless of gender.  I caught up with creatives at BWM Dentsu, GPY&R Melbourne, The Monkeys, M&C Saatchi, BMF Sydney and 303 MullenLowe Perth on their best work, how they'd like to describe the industry they work in and where they'd like to see it go.


NT-common.jpgBuilding upon the 2015 brand campaign's 'It's about time' strategy, Tourism Northern Territory and its creative agency Common Ventures, Sydney have launched a new TVC that continues to push the brand away from the traditional constraints of Tourism advertising.  

The TVC not only covers off the abundance of things to do in the NT, but it showcases the uniqueness of activities available. Some of the NT's more obvious landmarks take a back seat to the territory's fine dining spots and natural infinity pools as the audience is pushed to 'Stop guessing and start doing'.

Michael-Ball.jpgThe advertising industry throughout the Asia-Pacific region will be truly saddened to hear of the passing of Michael Ball, the former chairman of The Ball Partnership (since morphed into WCRS, Euro, and now Havas), who passed away last night, aged 80.

Ball was single-minded and described by some as a 'let's kick 'em in the guts' character. Also he was key to the establishment of the Asian ad industry, picking and cultivating the best creative talent, and forming a formidable partnership with Neil French. Those who worked for him went on to do great things in their own right - that much alone is testament to his stature.

Good friend and former colleague Jim Aitchison, author of Cutting Edge Advertising, summed up Ball's contribution to the industry in both Asia and Australia back in 2003.
Colorado-truck.jpgHolden New Zealand has launched the new Colorado with a 60 second TVC entitled 'Tow Truck' via Special Group, Auckland.

The spot tells the story of a Holden driver who comes to town and rights a wrong, all the while showcasing the new Colorado's impressive 3.5 tonne towing and low-end torque.

"Of course, the new Colorado has so much more than just loads of grunt," says Holden GM of Marketing, Marnie Jane Samphier. "Apart from its great new looks and redesigned interior it's loaded with the latest tech and has real car-like drivability."

01. Lazy Bear - Leo Burnett and Diageo - HERO IMAGE.jpgJust in time for summer, Diageo Australia is launching a new television commercial and through the line campaign via Leo Burnett, Sydney to support the launch of Lazy Bear, a pre-mixed drink from Bundaberg Rum.

The mid-strength Lazy Bear combines Bundaberg Rum with the taste of dry ginger ale and natural lime.

The TVC was shot on location in Thala Beach, North Queensland, just outside Cairns. It features five mates enjoying a lazy afternoon by the beach in hammocks, swinging in increasing arcs, like a Newton's cradle (which they've constructed), before cleverly grabbing a bottle of Lazy Bear from an esky perched in a tree.

The winners of The Age Editorial Challenge, MediaCom, with Editor at Large, Mark Hawthorne, and Deputy Digital Editor, Mex Cooper.JPGThe winners of The Sydney Morning Herald Editorial Challenge, Match Media, with Digital Editor Stephen Hutcheon, and National Social Media Editor, Georgia Waters.jpgWinners of the hotly contested 'Best Newsroom' Award at Fairfax Media's annual media agency Editorial Challenge have been announced, with MediaCom in Melbourne and Match Media in Sydney topping a field of competitive and creative teams to win in their respective cities.

Seven media agencies in Victoria and six in NSW competed in teams to create multiplatform
news and feature stories for mock versions of The Age and The Sydne y Morning Herald with accompanying headlines, captioned pictures and video to support their story, with each team member assigned a newsroom role, such as Editor-in-Chief, reporter/interviewer, writer, photographer/videographer and subeditor.

The challenge was judged by some of Fairfax's most senior editorial talent including The Age's Editor at Large, Mark Hawthorne; and Online Deputy Editor, Mex Cooper in Melbourne; The Syd ney Morning Herald's Digital Editor, Stephen Hutcheon and National Social Media Editor, Georgia Waters in Sydney. The judges provided expert guidance on how to write a compelling story, attention grabbing headlines, interviewing, photography/videography
and sub-editing.
New Ogilvy Brisbane mgmt team1.jpgAs it continues to establish a significant presence in the Queensland market, Ogilvy Brisbane has further boosted its ranks with the appointment of Ewen Pettit (second from right) to the newly created role of Senior Strategy Planner.
Pettit's appointment completes the agency's senior management team, comprising recently appointed ECD Phil Nobay (far left), managing director Russ Vine (far right) and general manager Jane Young (second from left).
Billboard[2] (1)-thumb-400x316-216073.jpgClemenger BBDO, Melbourne has taken out Best Creative Execution at the Outdoor Media Association's Creative Collection competition for Q2 2016 for Bonds 'The Boys'.

Run quarterly by the OMA, the Creative Collection competition recognises and celebrates the most creative and innovative Out-of-Home (OOH) campaigns. Launched in 2013, the competition continues to gain momentum, with winners appearing in the biennial publication OPEN - an anthology of Outdoor creative from Australia and around the world.
McCAIN-MON.jpgMcCAIN-TUES.jpgMcCAIN-WED.jpgEvery day is beer batter chip day according to McCain, who has engaged APN Outdoor's Elite Screens across the eastern seaboard for their latest campaign, encouraging Aussies to make every day special with Beer Batter Chips.

The campaign was created in conjunction with media agency, Carat, and out of home specialists, Posterscope.
McCain has utilised multiple creative variations for each day of the week which are fed in automatically through APN Outdoor's integrated serving platform, adding a personalised element to the message.

Says Mark Fairhurst, GM of Sales- APN Outdoor: "This campaign effectively uses simple digital capability to increase cut-through. Integrating contextual relevance into a brand's message; be that related to the location, weather, time or as in this case the weekday itself, adds another element of relatability, and as a chip-lover myself I would have to agree with the sentiment that every day is indeed Beer Batter Chip day."

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