CB Exclusive - Hungry Jack's has launched it's latest innovation, 'Summer BBQ Whopper', with Japanese YouTube sensation Pikotaro in a comedic parody of "PPAP" (Pen-Pineapple-Apple-Pen) which clocked over 234 million views on the comedian's official YouTube channel.
 
The campaign, developed by Eleven and its content arm BOLT, brings Japanese entertainer back for more pineapple as he dances his way through the 60 second social media video building his imaginary whopper burger.
 
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WARC, the international authority on advertising and media effectiveness, has today announced the shortlists of its Media Awards 2018, a comprehensive global competition rewarding communications planning which has made a positive impact on business results.

HP and Clemenger BBDO, Sydney have launched a Christmas campaign across Australia and New Zealand, showcasing HP's Sprocket portable printer, one of this Christmas' hottest gifts.
 
The campaign encourages Aussies and Kiwis to Say it with Love, Say it with a Sprocket this festive season, with the launch spot opening to a room filled with Christmas trees, and Sprockets nesting in the trees like baubles.
 

In June 2018, Patagonia launched the film takayna. In the months that followed, 270 000 people from around the world signed the petition calling for Tasmania Premier Will Hodgman to nominate takayna/Tarkine for World Heritage protection.

On the 27th of November, Patagonia and the Bob Brown Foundation banned together for the World Heritage Protection of the Tarkine region (takayna) in front of the Tasmanian Parliament. Since the event last Tuesday, the Bob Brown Foundation has been able to present the petition to Parliament, the biggest presented in Tasmania's history.

Challenging the notion that beer is the only acceptable drink to have in summer, Canadian Club & Dry has released 'Who Made Beer the Boss of Summer?', an integrated campaign via The Monkeys, part of Accenture, that aims to liberate Aussies by offering them a refreshing alternative to beer.

The campaign builds on the success of the first instalment of 'The Big Question,' which delivered Canadian Club's best year on record; elevating Canadian Club as the largest contributor to 2018 spirit category growth*. The second instalment, tailored to Australia's love affair with beer over summer, continues the brand's Over Beer strategy.

Drummond Golf has launched its first brand campaign that celebrates the great game of golf, developed by J. Walter Thompson, Melbourne.
 

During the weekend of the Bathurst 1000, Volkswagen Commercial Vehicles premiered its 'Too Powerful For TV' campaign for the new Amarok V6 Ultimate 580 via DDB Sydney

Apple has just announced its list of global awards for the best of 2018. Its Mac Game Of The Year award went to the Australian-developed "The Gardens Between", created in Melbourne by The Voxel Agents (TVA).

The launch-day trailer was created by South Melbourne-based Jumbla Studios.

Portfolio & Reel's Australian + New Zealand ad agency and production company directories have recently been updated.

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The bumper Summer issue of Campaign Brief - which features the annual TVC Production + Content Report - is out NOW. 

As we enter 2019, certain trends are becoming more pronounced in the marketing industry. Technology is enabling more intelligent content to be created, while consumers are demanding more information about purchases and spending more time online. Here we discuss the Top 5 content marketing trends for 2019.
Never before have we had access to such insights and been able to leverage data to engage, market our goods and make sales. So if you aren't analysing data to deliver insights and relevance to your next campaings, get a data scientist on deck.

It's soon time to pick CB Australian Agency of the Year and NZ Agency of the Year -- and also to work out the 2019 CB Creativity/Billings Index (or Hot+Cold Chart), plus the top 10 agencies that make the 2019 CB Hot List.

Last year's chart is pictured left - Download the hi-res PDF: HOT+COLD-CHART-2018.pdf

A joint initiative of Bestads and Campaign Brief, TheBestAdJobs.com offers recruiters and agencies a fantastic low rate of $50 per job listing.

TheBestAdJobs.com reaches the international audience of bestadsontv.com and the Australasian audience of campaignbrief.com, campaignbrief.co.nz and campaignbriefasia.com.

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WWM director Warwick Thornton was awarded Best Cinematography and Best Direction at last night's AACTA Awards for his stunningly beautiful, yet brutal feature film 'Sweet Country'.

The film is an Australian western, set in 1929 in the Northern Territory's MacDonnell Ranges. It centres on an Aboriginal station hand, who goes on the run with his wife after killing a white settler in self-defence.

To celebrate 40 years of AWARD, two new categories have been announced ahead of the 2019 AWARD Awards ceremony.

The most prestigious award show in the region, the AWARD Awards attract approximately 2000 entries across the categories of film and video, promotion and experiential, PR, branded entertainment and more.

It's not too late to submit your entry.

The extended and final deadline is 5pm Monday 10 December 2018.

For full details click here.

WPP AUNZ has launched WPP AUNZ Analytics to complement and enhance its consulting offering. The Division will be led by WPP AUNZ chief data scientist Rob Pardini (pictured), who will take on the role of managing partner, WPP AUNZ Analytics.
 

Hootsuite, the leader in social media management trusted by more than 17 million customers and employees at more than 80 percent of the Fortune 1000, released its Social Trends 2019 report. The company's third annual report on global trends in social media reveals the biggest opportunities that should be keeping executives, marketers, customer experience leaders, and social media professionals awake at night as the trends to seize in the coming year.
 
Says Penny Wilson, CMO, Hootsuite: "In many ways 2018 was a tumultuous year for social media. Concerns around privacy have led social media users to more private channels like Facebook Messenger, WhatsApp, and WeChat, creating unique opportunities for businesses to develop 1:1 relationships with customers, particularly as those customers increasingly prefer messaging for interactions like support."

The Haus agencies, Illuminate and Banter, have joined forces to support one of Australia's leading life insurance specialists, TAL, in kicking off a national series of pop-up clinics providing free professional skin checks at some of Australia's most iconic beaches across the summer.
 
The activation launched at Bondi Beach for the first weekend of summer, marking the third year of the initiative including an initial pilot program.

IPG Mediabrands Australia has just exceeded its target of $100,000 in contributions for its 2018 fundraising drive to support the youth mental-health charity, batyr. The fundraiser, launched on October 18 and coordinated by UnLtd, aimed to eclipse Mediabrands' fundraiser for batyr last year which raised more than $70,000.
 
Led by Patrick Darcy, managing director of data, insights and technology business Cadreon, Mediabrands encouraged its 670+ people individually or in teams to raise money for batyr through creative ideas and inventive activities. Some of the activities included full scale putt-putt golf courses, a team walking more than 21kms to cross seven bridges in Sydney, Bogan Bingo, a cycling marathon, full-scale video games and a large group willing to dye their hair batyr-blue for donations.

A satire about the trials of a junior editor in a toxic media agency is making waves online, with more than 12k YouTube views registered since the pilot episode launched last Monday. Watch the 30-second promo here.

Lotto New Zealand has launched a follow-up to the Armoured Truck spot, part of the Imagine series via DDB New Zealand, revisiting the pair behind the tension-filled spot released earlier this year.

The new spot picks up the story of Ray and Sateesh a few months after their big Lotto win. It's Christmas Day and empty nesters Ray and his wife, who are preparing to have a quiet Christmas, receive a video call from Sateesh.

MullenLowe Group Asia Pacific has today appointed Jonny Stark (left) as chief strategy officer to spearhead a new consultative offering for enterprises across Asia Pacific. In the newly formed role, Stark will also be responsible for leading the Group's regional strategy and driving the hyperbundling approach, in order to combine capabilities and skill sets.

With the recent arrival of new skillsets to the Group - including Jonathan Hart, head of data science and analytics, Zélia Sakhi, head of experience and Kanika Mathur, executive vice president, client partnerships, a team that blends former in-house and consulting talents - the new offer is about bringing their skillsets to the fore, rather than simply repackaging pre-existing talent.

ARC EDIT is ending the year on a high with the announcement that Doireann Lally (left) has joined the crew as producer alongside Olivia Carolan (right) moving into the new role of head of production.

With extensive production experience including stints at Method Studios and most recently BWM Melbourne, Doireann joins the Melbourne-based editors Peter Sciberras, Graeme Pereira, James Ashbolt and Rodrigo Balart.

Carolan, who joined the team just over a year ago from animation giants Animal Logic, has been promoted to head of production, and will oversee all work across both Sydney and Melbourne.

By Doris Li (left), general manager, Bastion China

Want to know who the world's top creative companies are?

Says Bao Hoang, founder and CEO, Roll'd: "Importantly, the campaign line of "All Roll'd up" builds brand awareness and helps ensure that when people think of Vietnamese rice paper rolls, they think of our Roll'd Soldiers."

The WARC Awards, an international case-study competition in search of the smartest campaigns that best use emerging marketing disciplines will be judged by a team of 54, split into four categories each with its own jury chair.

World-renowned student competitionYoung Ones 2019 is officially open for entries, and has announced that this year's Young Ones Brief competition features not one, not two but five amazing creative briefs for students to explore, with more on the way.
With briefs from international brands such as Avery Dennison, Brooks and Budweiser, upstart cosmetics company Il Makiage, and even a socially conscious brief for The New York Times in partnership with Droga5, students are bound to find one that piques their interest and inspires students to do their best creative work.