FD_ HERO-STELLER FPC-275x202-D[12] (2).jpgAdventure tourism brand Skydive Australia (also known as Skydive the Beach) is honing in on the bucket list market of 30 and over -a segment it hasn't traditionally aimed at - for its latest marketing campaign via Gray Matter.
Originally launched for Mother's Day, the campaign departs from typical images of aircraft jumps and freefalling, instead working to drive appeal by projecting the euphoric feeling jumpers get immediately after landing a tandem skydive.
The campaign will feature nationally across newspapers, magazines and below the line channels from Sunday 20th August, aiming to drive traction ahead of Father's Day.

The idea for the campaign evolved from research that found tandem skydiving cleared the mind and re-booted the psyche. The campaign is centred on the idea that "I could be different as a result of this experience" and stimulating a desire to improve one's quality of life by checking items off the bucket list.
282C5476.jpgRabbit director Zoe McIntosh's celebrated short film, The World In Your Window, has earned itself another accolade at this year's Melbourne International Film Festival.

Written and directed by McIntosh the heartwarming short film explores eight-year-old Jesse's relationship with his grief-stricken father, and picked up the Cinema Nova and Melbourne International Film Festival Award for Best Fiction Short Film.
Cook Islands 1 (1).jpgCB Exclusive - Insights-fuelled advertising company, Sparcmedia, has unveiled the results of its programmatic advertising campaign via The Core Agency, on behalf of Cook Islands Tourism (CIT), aimed to increase awareness and change brand perception of the Islands among Australians and New Zealanders.

Sparcmedia ran a month long programmatic advertising campaign in April 2017 and included video, search and display ads across web and social targeting Australians and New Zealanders across all ages and regions. In addition, custom audience segments were built in a data management platform (DMP) to reach psychographic-based consumer segments interested in adventurous travel.
Screen Shot 2017-08-17 at 8.10.21 am.jpgFacebook continues to grow its Creative Shop with the announcement of four significant senior hires to support the ANZ business. The move brings an increased level of skills and experience to the ANZ team. Andy Simpson joins the ANZ team as Creative Shop lead. Simpson is joined by two creative strategists, Dan Walton and Karen O'Leary, as well as Lara Andrews who joins the Creative Shop team in the newly created role of creative research lead.
Street life view_PR (1).jpgTo help raise awareness of the plight of over 100,000 Australians sleeping rough every night, Lanz Priestley, the mayor of 'Tent City' and founder of homeless organisation 'Sydney Homeless'; together with Clemenger BBDO Sydney have launched Street-Life View, an interactive website that lets you walk through Sydney's Tent City despite its recent removal.

Martin Place may be clear of the homeless this week, but the people of Tent City and thousands like them still need help.
Aussie Bodies pic (1).jpgBauer Media has created an integrated campaign for nutrition company Vitaco after winning a competitive pitch against a global advertising agency.

Vitaco awarded Bauer the launch campaign for its new Aussie Bodies Lo-Carb Whip'd bar based on an insight that on average, one in four women feel guilty after eating chocolate. Bauer's Brand Xperience team led the successful pitch and generated the insight based on their research findings of things that women feel most guilty about.

BEST-AD-JOBS-JAN-2017.jpgA joint initiative of Bestads and Campaign Brief, TheBestAdJobs.com offers recruiters and agencies a fantastic low rate of $50 per job listing.

TheBestAdJobs.com reaches the international audience of bestadsontv.com and the Australasian audience of campaignbrief.com, campaignbrief.co.nz and campaignbriefasia.com.

New and featured jobs have visibility on the Bestads and Campaign Brief sites 24/7, reaching upwards of 300,000 unique visitors a month.



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CB-App-2015.jpgThe Campaign Brief App and Bestads App - the two most popular advertising Apps in the world - are both available for iPhones and Android phones.

The Campaign Brief App includes CB Australia, CB New Zealand, CB Asia and CB WA - all on the one app.

The Bestads App gives you immediate access to the weekly Top 6 TV/web film, Print, Outdoor/Ambient, Radio and Interactive advertisements from bestadsontv.com, plus guest judge comments each week by top international creatives.

Stay on top of the world's best advertising creative from the world's hottest ad agencies and production companies. Get the best of the week from the last 16 weeks (that's 96 best ads in each category). Judges comments also go back the last 16 weeks.

Screen shot 2011-08-25 at 2.51.16 AM.jpgThe Bestads app is a great tool to keep up with the best commercials from around the world, on your Apple or Android phone or tablet whenever you have a spare minute, and wherever you are. You can share featured ads on Twitter, Facebook or by email, direct from the app.


gMap.pngIn the lead-up to the postal ballot on whether Australians are for or against the legalisation of same sex marriage, it might be interesting to discover what the ad industry thinks.

UPDATE: As of Thursday 6am (Aug 17) there has been 1221 votes cast, with 60% FOR and 40% AGAINST.
Voting will close Friday 5pm.

Director Alex Feggans joins Rapid's roster

IMG_3505.JPG.jpgRapid is excited to announce the addition of commercials director Alex Feggans to its roster. Feggans has already directed successful campaigns for the likes of SBS, Petbarn, RACT, the ARU and Coca Cola.

Feggans is a storyteller with a strong visual aesthetic and an ability to bring the best out of talent. He feels just as comfortable with quirky comedy as he does telling a story with an emotional narrative.

Says Feggans: "I'm fascinated by the idiosyncrasies that make people interesting or funny and try to use those observations whilst developing my characters. I really enjoy the process of collaborating with actors and people to create performances that feel nuanced and authentic."

Rapid founder Susannah Phillips says of Alex: "We're very excited to have such a great all-round talent like Alex on board and look forward to working with him."

Feggans is now exclusively available through Rapid. To find out more contact Rapid executive producer Abby Hunt via abby@rapidfilms.com.

To view Alex Feggans' reel click here.
Yannick & Chris.jpgChris D'Arbon (right), creative director at DDI Sydney, has just been in Germany on a 'Creative Exchange' with the ECD of Grabarz & Partner, Yannick Labbé (left). D'Arbon documents his experience exclusively for CB.

Let's get one thing clear, I had no idea what I was walking into. But showing up on the first day of a 'Creative Director Exchange' at one of Germany's leading creative agencies, Grabarz & Partner, I quickly realised that they didn't either. And it was here, in this shared unfamiliar territory, that we built something awesome.

We Are Social Suzie Shaw Tom Richards (1).jpgWe Are Social has appointed Tom Richards from its London office to the new position of head of client service in Sydney.

Richards has been with We Are Social in the UK for three years as group account director, overseeing projects for numerous clients including Mastercard, PepsiCo, Diageo and HSBC Group - at UK, regional and global levels.
theUpsider_web_CAFE_iPad_x2 (1).jpgBusiness professionals in Australia's CBDs will be provided with the latest lifestyle news and views when entering their building foyer, catching a lift to their office or taking a break over a coffee, following last night's launch of oOh!media's new content platform The Upsider.
The mobile-first platform, theupsider.com.au, follows oOh!'s acquisitions of Executive Channel Network, Inlink and Junkee.
Georgie Charlish (1).jpgGeorgie Charlish (left), has been promoted to the role of managing director, Australia and New Zealand, of the global advertising and marketing company, Adstream.  

Prior to joining Adstream, Charlish worked with Bauer Media and Pacific Magazines in advertising sales roles. She left Pacific Magazines as NSW sales director to join Adstream where she has spent the last ten years, most recently as commercial director, Australia and New Zealand.
AAEAAQAAAAAAAAjNAAAAJDk1ZTYyMDI0LTQ2MDMtNDE5OC1hM2VkLTgxNzYx.jpgAAEAAQAAAAAAAA3YAAAAJGViM2UzOWRiLWU5ZTAtNDY4Ny1iNWQwLWFm_002.jpgTwo lucky young creatives from Australia and one from New Zealand will be making their way to Las Vegas early in October thanks to Campaign Brief and the London International Awards.

Copywriter Alberta Gunner (above left) and art director Roxy Dalton (above right) from Clemenger BBDO Melbourne ~ Campaign Brief's 2017 Agency of the Year ~ will represent Australia at the 2017 London International Awards' Creative LIAisons program in Las Vegas, featuring some of the world's most respected creative directors as speakers.
Image_BWMD_lowres (1).jpgBWM Dentsu has announced new leadership within its Melbourne branch as the business prepares for its next phase of growth.

After just under four years with BWM Dentsu Melbourne, managing director Mark Watkin is departing the agency to pursue a new opportunity. Watkin joined in September 2013 from TBWA\Melbourne. Also resigning from the agency for a yet to be revealed new role, is executive creative director Simon Bagnasco, who joined the agency in April last year.

Belinda Murray will fill Watkin's role as MD. Murray first joined the agency as an account director in 2008.
Screen Shot 2017-08-15 at 1.22.24 pm.jpgGoogle Australia's creative development team Ross Jauncey and Vix Berthinussen are hosting a series of hilarious interviews with some of the creative industry's biggest names including Emad Tahtouh (pictured), director of applied technology at FINCH and Steve Coll, chief creative officer at WiTH Collective.

Borrowing from the popular YouTube show "Hot Ones", the interviews feature ten hot questions and ten progressively hotter chicken wings. As the wings get hotter, so do the questions. The final question is preceded by a wing covered in a sauce called Blair's Mega Death Sauce, boasting a base of liquid fury.

Screen Shot 2017-08-15 at 10.51.46 am.jpgPasta brand Zafarelli has launched its latest campaign via Black Sheep Advertising.

Positioning Zaferelli with a strong, impactful tagline of 'The only Italian you need to know', the word Zafarelli in fact is the only word used in the spots. The focus of Zafarelli Town was to invigorate the brand.

Ben Welsh copy.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Ben Welsh, chief creative officer, DDB Group, Sydney.

Twenty five years ago, Francis Fukuyama wrote a book called the End of History. Can't say I've read it, but the title always appealed to me.

I feel like I'm looking at the end of advertising history. All the original ideas have been used up. We're left with reruns and mash-ups.

I had been looking forward to this task. I'd even been watching a bit of telly on free to air to see what is happening in the real world, thinking that the world's best would be infinitely better.

It's not. (But then how can anything actually be infinitely better?) READ MORE...
Zara Cobb (1).jpgBlue 449 has today promoted Zara Cobb, former head of planning into the head of strategy and planning role as part of the roll out of the new Blue 449 Open Source approach. The promotion follows the departure of Ian Czencz who departed the agency in June.

Cobb, who has been with Blue 449 for over two years, will be responsible for the adoption of the Blue 449 global process into the agency across both the strategy and planning teams. The move comes off the back of the agency's name change from Match Media in January and the gradual adoption of the Blue 449 philosophy and processes.
John-Croll.jpgMedia intelligence company, Isentia, has restructured the company under a new single brand, and invests in machine learning technologies to give clients more relevant and actionable insights from media sources.
These investments include the launch of 'Stories', an additional capability within its MediaPortal platform, which was recently upgraded. Stories summarises news trends and provides timely analysis to clients. Taking all the relevant content on a topic, presented in clusters, Stories give clients the insight into how themes are evolving through the day, and understand its reach and velocity.
rU1WaBE_kEl2X_YhB5lmsv_y42tu6T0Co1qwHK3ZJPg (1).jpgExperimentation platform Optimizely, has today announced its expansion into the Asia Pacific region with the opening of its first Australian base and regional headquarters in Sydney. The new Sydney office, in the heart of the CBD on George Street, is Optimizely's fifth global location outside of the U.S.

Optimizely enables businesses, across sectors, to personalise websites, mobile apps and connected devices using statistically-significant data. With Optimizely's technology and platform customers can experiment at scale on all parts of their business including marketing, product, engineering and customer service leading to faster and better decisions.
Screen Shot 2017-08-15 at 8.18.47 am.jpgComedians Wil Anderson and Charlie Clausen have driven an exclusive deal with Holden and podcast platform Whooshkaa to power their popular '2 Guys 1 Cup' podcast all the way to the AFL finals.

The agreement capitalises on synergies between Anderson and Clausen's growing audience and the car manufacturer's target market, using Whooshkaa's dynamic integration technology.

The '2 Guys 1 Cup' podcast began in 2016, featuring the two footy tragics commiserating on the gut-wrenching finals campaigns of their respective teams (Anderson barracks for the Bulldogs, Clausen the Saints). The show took an unexpected turn when the Bulldogs took out the 2016 premiership.
Susan Ruse Glass Associate Executive Director NYF Adv Awards (002).jpgNew York Festivals, now in its 61st year, announced the appointment of Susan Glass Ruse (pictured) to the position of associate executive director of NYF's International Advertising Awards competition.

Ruse, an accomplished creative strategy leader will work in tandem with SVP executive director, Michael Demetriades spearheading the global development of NYF's flagship competition.
Ruse joins NYF after 19 years with HBO where she served as creative marketing executive producer developing campaigns for many of HBO's highest-profile films for use across all platforms.
Screen Shot 2017-08-15 at 8.01.07 am.jpgQueensland-based creative agency PublicisQ has announced the appointment of Lee Griffin (far right) as creative director and David Schaak (far left) as the agency's first head of art.

PublicisQ executive creative director Ryan Petie said the new appointments represented a significant elevation in the agency's creative capabilities, with the new executives bringing a combination of international award-winning work and big-brand experience.
Huzzard.jpgAt AMIN Wordwide's recent global conference in Marbella Spain, DPR&Co's role as the founding member agency for Asia Pacific was recognised by the appointment of agency principal, Philip Huzzard to the Network's Global Board.

AMIN Worldwide is the world's largest network of independent agencies. It delivers to clients the power of the accumulated knowledge and experience of the thousands of people across the AMIN network and enables the deployment of global campaigns through independent partner agencies with local nuance and market insight. Founded in 1932 in North America, AMIN's current membership consisting of almost 60 agency brands.
Jay Morgan.jpgThe Monkeys has announced the appointment of award winning digital innovations director Jay Morgan.

Morgan joins The Monkeys with the remit to solve client challenges through innovation, placing digital and technology at the core. He will explore and develop new digital platforms and products that will measure, analyse and connect brands and audiences.

Previously Morgan was the group digital director at J. Walter Thompson and a digital creative director and director of innovation at Havas Worldwide. Within his first six months at Havas, Morgan created the well known Durex Fundawear product that went on to win at Cannes Lions, Spike Asia, New York Festivals and AWARD Awards.

Continuing on with his passion for product design, Morgan then worked with Unilever's OMO to release Peggy - a smart peg that helps families to wash better and make more time for the moments that matter.
Ralph-van-Dijk-thumb-200x200-253387.jpgLondon International Awards (LIA) has today announced the line-up of speakers for the 6th annual Creative LIAisons program, taking place at Encore/Wynn, Las Vegas from October 4th through October 7th.

Creative LIAisons is LIA's way of giving back. By refraining from a fancy award show the whole budget goes to organizing this unique event for young creatives.

The speaker line-up includes Australia's Ralph van Dijk (left), founding creative director of Eardrum, Sydney along with Aussie expats Bob Isherwood and Jeremy Perrott, global chief creative officer at McCann Health.
Jonny Berger (2).jpgClemenger BBDO Melbourne has announced the appointment of Jonny Berger as general manager, leading the Carlton United Breweries portfolio.   

Joining from M&C Saatchi Sydney where he was group head, Berger is an acclaimed senior agency leader with extensive experience across some of Australia's largest brands including launching Netflix to the Australian market, Woolworths, eBay and Optus, where he led the telco's rejuvenation and the launch of its Premier League offering.
The-Deliciousness-is-in-the-Detail.JPGCoca-Cola South Pacific owned Barista Bros today launches its newest campaign - 'The Deliciousness is in the Detail' via Ogilvy, Sydney, promoting its range of Iced Coffee, Iced Mochaccino, Iced Chocolate and Double Espresso.

The campaign will be fronted by a TVC that offers an insight into the unique approach to taste creation that sets Barista Bros apart, told in the brand's playful tone.

The TVC tells the story of two baristas who take the viewer on a journey into their dedication to the quality and craft behind their café-inspired flavoured milk, showcasing their meticulous methodology in a tongue in cheek way. The TVC forms part of a wider integrated marketing campaign.


Screen Shot 2017-08-14 at 1.53.22 pm.jpgAudiobook provider Audible.com.au has launched a multi-channel campaign via WiTH Collective called 'Grow Your Mind', featuring Jane Austen in couples' therapy and brain growth guidance from researchers at Sydney University's Brain and Mind Centre.

The Grow Your Mind territory was backed up by Audible-commissioned research that found almost two thirds of Aussies (62%) want to grow their mind but a third (35%) are unsure of how to do so.

Screen Shot 2017-08-14 at 1.42.10 pm.jpg100% of New Zealanders not living in New Zealand suffer from homesickness, so Air New Zealand via creative agency Host Sydney, has enlisted the services of Kiwi television heartthrob Dr. T.K. Samuels to cure expats living in Australia of this very real illness.

In the campaign Dr. T.K. Samuels, star of New Zealand's favorite medical drama Shortland Street, delivers a public health announcement on homesickness.

The announcement is followed by a number of short films where the iconic Kiwi doctor helps get viewers on the runway to recovery by prescribing one of Air New Zealand's great deals. The campaign is supported by a 48 hour sale to New Zealand.

image_022.jpgAs part of Campaign Brief's 30th anniversary celebrations, the CB Legendary Lunch will be held in Brisbane for the first time on Thursday September 21.

The lunch is jointly sponsored by top visual effects company Alt.vfx and film production company Taxi Film.

Brisbane's top creatives and agency producers will be receiving invitations this week.



 IMG_9179.jpg The annual Little Black Book Legendary Lunch for Sydney's top creatives and production company execs is set for Thursday September 7, jointly sponsored by top visual effects company Alt.vfx, film production company Taxi Film and editing company ARC EDIT.

Incidentally, the occasion will also mark the 30th anniversary of Campaign Brief, which has represented LBB in Australia and New Zealand for the last few years, helping to make the Australasian region one of LBB's top 4 markets.

The invitation only lunch is exclusive to LBB member agencies and production companies.

For LBB membership enquiries contact: michael@campaignbrief.com


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A blog for advertising creatives in Australia. To pass on news or advertise on the blog, email michael@campaignbrief.com. To subscribe to Campaign Brief Magazine click here or download the subscription form. Magazine subscribers receive complimentary access to the online magazine archive (including current issue).
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