SWINBURNE-1.jpgMelbourne-based Venus Comms and S&J Media have today launched a nationwide media first with an exclusive interior 'train wrap' for Swinburne University of Technology, as part of the university's 'Futurise me' 2015 undergraduate recruitment campaign.

Installed by S&J Media, the wrap was revealed on Melbourne's north-eastern train lines today, and is a first in outdoor advertising. The piece was developed to embody Swinburne's philosophy of innovation, and reveals agency Venus Comms dedication to producing campaigns that push limits and engagement.
mobiledevicescb.jpgInMobi has released its latest Australian Mobile Insights Report today, revealing significant growth in mobile advertising in Australia over the past year. InMobi's network grew 139.7 percent year-over-year (YoY) in Australia, with almost 6.6 billion ad impressions served on the InMobi network in Q2 2014, an increase from 2.7 billion in Q2 2013. This strong growth has been driven by a massive 246.3 percent increase in tablet impressions and 110.3 percent rise in smartphone impressions, as more brands and advertisers shift their focus on the second screen experience.
Gok Wan.jpgA TV special program created jointly by Target and Ensemble, in partnership with Seven, is set to air on Channel 7 tonight.
The one-hour program, called Target Style the Nation, is the first of its kind for Australian television audiences and features Target's "style ambassador" Gok Wan as he transforms the appearances of five women.

Billboard 2.jpgSBS and Naked Communications have today opened up the public debate on whether marijuana should be legalised launching a marketing campaign for the Insight episode Marijuana - is medicinal marijuana doing good or harm?
Insight, Australia's leading forum for debate on current affairs and issues, will broadcast the episode on Tuesday 7th October at 8.30pm on SBS ONE discussing the legalisation of marijuana which is currently a hot topic on the political agenda and widely discussed in the media.
Sofa Saga photo.jpgJWT Auckland's new campaign for power company Contact Energy brings to life the complexities of home life, with healthy doses of humour, and illustrates the brand's vision to help New Zealanders live more comfortably with energy.

"Sofa Sagas", which spans television, radio and online films, turns a family sofa into a stage for a series of short shows performed by two young children and their toys. The kids span topics from why babies make mum tired, why men can't breastfeed and why dad had to put cash in the 'swear jar' after opening the family's power bill. The campaign highlights how Contact Energy understands families, and is changing how they do things to help customers better manage their family life and finances.

WGEA3000_Water Bottles_R3_with pack_Digi RGB.jpgDDB Sydney has today launched the new "Equal Pay is in your hands" campaign for the Workplace Gender Equality Agency (WGEA) in which more than 3000 CEOs across the country will be sent a bottle of "Daughter Water".

Developed by DDB Sydney, the creative campaign looks to raise awareness about gender pay gap within organisations and speak directly to Australian CEOs who have not yet undertaken an analysis, or are not currently taking action in this area.

Comvita Website Image.jpgSapientNitro Australia has launched international health products company, Comvita's next-generation global commerce platform.

Comvita appointed SapientNitro as its digital partner in April 2013 and tasked the agency with establishing a new direct-to-consumer e-commerce model designed to increase the company's revenue from online direct-to-consumer sales.
00-Shamlessly.jpgOnline department store OO.com.au has launched its new 'Shamelessly Good Value' campaign via The Ideas Hatchery, Sydney signaling the next evolution of one of Australia's most established online retailers.

The TVC will run for 10 weeks and will appear on metro free-to-air, as well as on digital media. The 30-second ad is supported by a 15 second execution and will run in the lead-up to the busy Christmas shopping season.

are-you-a-winner.jpgAWARD has launched its call for entries campaign for 2014 via McCann Melbourne - with the deadline Friday, October 31.

A 15% late fee applies for all entries submitted after that date.

Extended and final deadline is Monday, 10th November 2014. All material must be uploaded to the site and delivered to the AWARD office by 5.00pm. The site will close and no entries will be accepted after this deadline.


Creative_Strategy_Awards_2014.jpgThe search for outstanding and unexpected thinking for business is now underway, with the deadline for entries to the 2014 APG Creative Strategy Awards this  Thursday, 2nd October.

Showcasing the best of Australia's planning community, the awards provide entrants a unique opportunity to demonstrate their strategic thinking capabilities and how that contribution has impacted their agency and clients.
image006.jpgThis October, Studio and Semi-Permanent will give three Australian artists the chance to bring their ideas to life on national television with the return of the award-winning Create Studio competition.

The winning commercials will air on Studio from early 2015. Applications for Create Studio are open from Wednesday 1 October.

OMD MEL-205.jpgOMD has announced that Margie Reid has been promoted to the position of managing director OMD Melbourne.
With 14 years in the media industry including 8 years with OMD, Reid is recognised for her market influence, strong relationships, and the value she delivers to her clients' business.
In July 2012 Reid was promoted to general manager and head of trading for OMD Melbourne, where she maintained a focus on people and culture, client leadership and value delivery.
Screen Shot 2014-09-30 at 7.35.18 am.jpgA remarkable new not-for-profit project 'How Is Australia Feeling?' aims to chart the emotions of Australians for a full week, from October 5th - 12th via Spur Projects, Fresh Advertising and Acache.

At any second or minute, people will be able to check out the HIAF (How Is Australia Feeling) App to see whether Australians are feeling happy, sad, powerful, peaceful, anxious or angry.

Reactive-Goodman_Fielder-Helgas.jpgReactive has announced a new partnership with Goodman Fielder, Australasia's leading listed food company and the owner of consumer brands that every Australian and New Zealander has in their pantry Helgas, Praise, MeadowLea, Wonder White, Pampas and White Wings.

Reactive has been appointed as the lead digital agency for Australasia, after a highly competitive pitch run by Trinity P3 pitch consultants including a few of Reactive's main competitors in the digital space. The account will be managed out of Reactive's offices in both Auckland and Sydney.
SteveSinha.jpg303Lowe has snared Steve Sinha as national media director as it continues to invest in and grow its full service offering.

Sinha joins the agency after a decade working for OMD, having spent the past seven years as managing director of OMD Melbourne where he has led a resurgence in the agency's performance.

Sinha is a credentialed media heavyweight and brings a wealth of experience from a career spanning more than 25 years at media and advertising agencies including Saatchi & Saatchi London, WCRS, Clemenger BBDO, Carat, Frontline Media and OMD.
WOOLLEY-MADC.jpgDo your clients see you as a commodity?

When Darren Woolley started Trinity P3 it caused quite a stir. Rob Morgan famously said that the process of cost benchmarking could commoditise our industry.

The danger is still very real and in an environment of cost cutting, fee for service and the ever burgeoning 'procurement', the dangers of simply becoming part of the supply chain are more real than ever.

So how do we stop it? MADC Presents gives Melbourne agency people a chance to listen the man who is closer than most, to clients in the critical decision-making process. Darren Woolley offers some unique and sometimes startling insights on the stark commercial realities of our business. And how creativity is actually at the heart of doing business better.

MADC Presents Darren Woolley. The Local Taphouse St Kilda
6.30pm to 9.30pm, this Wednesday October 1
Tickets are $10+BF and are AVAILABLE HERE
Sponsored by Clemenger BBDO
HAMMOND-TVC.jpgH&T Melbourne has helped Transplant Australia in launching the 2014 Transplant Games. And in particular creating awareness for people to discover, decide and discuss organ tissue donation through a national TV campaign.

'Just a single organ and tissue donor has the power to change the lives of up to ten people' was the powerful insight used to create the symbolic commercial. Actual donor recipients helped in the making of the TVC which features a lantern journey, symbolising the gift to life.


Does collaboration actually just screw things up?

Veksner-5.jpgBy Simon Veksner
Creative Director, DDB Sydney

We work in a highly collaborative industry. And collaboration is universally held to be a good thing. In fact the very worst thing you can say about an agency is that they work 'in silos'.

But hey, long-term readers will know that I get a kick out of questioning received wisdom.
So - just as a thought experiment - let's ponder for a moment, what would our industry be like without any collaboration?  READ ON...
CRAIG-LETHAM.jpegFormer national talent acquisition manager for Y&R Group Australia, Craig Letham, has launched Luminoso, a new recruitment agency in Sydney focused on the creative and digital agency markets. A former agency suit, Letham moved into recruitment five years ago and held the role at Y&R Group for the past year after a stint at M&C Saatchi.

Dubbed 'Luminoso' to evoke the idea of connecting the brightest talent through transparency in the recruitment process, the new agency has got off to a fast start with digital briefs for several creative agency roles in Sydney and Brisbane.

"One of the things I found while sourcing for talent in my previous roles was that the experience most candidates have when job hunting in the agency space is pretty crap. A big part of my motivation to launch Luminoso is to help both agencies and candidates navigate the hiring process which can throw up so many curveballs and too often leads to missed opportunities on both sides."
Togetherco.jpgSimone Bartley, former CEO Saatchi & Saatchi and founder We Think, Gary Hardwick former co-founder IKON Communications and founder IKON3 NY and Tim Berriman, Viscious co-founder, former producer Saatchi & Saatchi London have joined forces to create a new company they claim is the basis of a new industry model - Together Co.

Says Together Co CEO Simone Bartley: "The radical forces reshaping our industry are driving media and creative together again. Clients are more aware of what they need and have also begun bypassing creative agencies and dealing direct with content makers. Media buying has also moved to a faster more efficient programmatic model with dynamic creative versioning becoming commonplace.

South African director JH Beetge joins Goodoil

BEETGE-PIC.jpgThe recently relocated South African director JH Beetge has made Goodoil home. Increasingly well known for his strong visual narrative and emotive storytelling he's a director to watch.

His short film The Abyss Boys won Best Short Film at the AMAA's and was one of four films to be selected for Focus Features, Africa First programme. He's also incredibly modest, not wanting to mention his Noble Prize for "Experimental science on the exoskeletal molecular structures in extinct extraterrestrial amoebas."
Media representatives - Nelson Demartini, UM and Hannah MacAuslane, UM.jpgAustralia's Media Young Spikes, Nelson DeMartini and Hannah MacAuslane from UM Brisbane, secured silver at the 2014 Young Spikes competition on the weekend.
Held during the Spikes Asia Festival in Singapore, the Young Spikes competition brought together Asia-Pacific's best young creative to respond to a 48 hour brief in the categories of print, digital and media.
The media brief was to support Singapore Tourism in driving post-arrival tourism dollars and exploring the best Singapore has to offer.
DeMartini and MacAuslane's response centred on empowering taxi drivers to be tourism ambassadors in a campaign titled - 'Taxi Drivers: Your Guide to Singapore'.
Says DeMartini and MacAuslane: "We really enjoyed the whole festival, the competition and were really happy with the result in the end.
"Special thanks to Raymond, a taxi driver we met on the first night in town who proved an excellent guide to the city, and who inspired us with the idea that awarded us silver in the Young Spikes media category."
jeremy-HANCOCK.jpgJeremy Hancock, former founding partner and creative director of Where There's Smoke and former creative director of XYZ Music Channels, Channel V, V Hits, Max and CMC, has joined creative design company DD8 as creative director.

Hancock joins DD8 creative director Jean-Christophe Danoy in what DD8 believes will be a force to be reckoned with as the company moves into its next phase, broadening scope and expanding its current creative capacity.

Hancock's brief is to help propel the fast growing business into new products and areas. A Swiss Army knife of experience, Jeremy commands a creative skill set across branding, design, commercial production both long and short form.
NSW-GOVT-1.jpgA bloodied victim of alcohol-fuelled violence carries a high impact message to would-be aggressors and their friends in a new campaign launched by the NSW Government and JWT Sydney; "Stop Before it Gets Ugly".

Developed for the NSW Government, the campaign targets potential aggressors and those who can influence their behaviour in an attempt to reduce the number of people that are victim to alcohol-related acts of violence in NSW.  The campaign will run throughout summer.

This is the first NSW Government advertising campaign to focus specifically on alcohol-fuelled violence.

MLA1004_5_Follow 3.jpgMeat & Livestock Australia (MLA) is bringing Australians together this spring with a new campaign, 'You Never Lamb Alone', the first work for lamb by The Monkeys since winning that slice of the business from long-term incumbent BMF.

The TVC shows a mum who unknowingly collects a following of people on the way home from the butcher after buying a selection of lamb cuts for dinner.

Catalogue Cover.jpgWith the AFL season over and the NRL season coming to an end this week, TAB is officially opening the betting season - the next two months of the Spring Racing Carnival.
Created by Whybin\TBWA Group Sydney, the campaign taps into the insight that, for men, the betting season holds the same excitement and passion as shopping does for women. The tongue-in-cheek campaign compares shopping and betting in a light-hearted way.
The campaign will be supported in many channels, including TV, digital, social, press, point-of-sale, outdoor, radio and CRM.

It includes a number of engaging elements such as a giant shopping bag 'ticket grab' on-course activation with thousands of dollars worth of free bets up for grabs, as well as a 'Punting Makeover' competition where people can nominate their mates for the ultimate personal punting makeover by posting photos or videos to social media using the #puntingmakeover hashtag.
MEDIBANK-BLUE-BALLS.jpgThe Australian government has opened the pre-registration process for the initial public offering of Medibank Private in a major campaign via BWM Melbourne.

The IPO, estimated to be around $4 billion, aims to encourage retail investor participation.

RCI_CaribbeanTime_RGB-web.jpgThe world's largest cruise brand, Royal Caribbean International has launched a brand campaign to increase awareness of its holiday product and lead the ever- expanding cruise sector in Australia. Created by Hulsbosch, Sydney the first phase of the wide-ranging campaign will kick-start in October 2014 and will run through to the end of March 2015.

The campaign is called "It's Royal Caribbean Time" and coincides with the switching of clocks to daylight savings time across most of Australia from this Sunday 5th October. The annual ritual of time-change heralds the start of the best time of the year, Spring and Summer time. It's also the time of year when Royal Caribbean International's state-of-the-art fleet arrive on Australian shores and launch the new cruise season from October to April.

Royal Caribbean International ships are the most celebrated mega liners and a season highlight will be the reveal of a multi-million dollar bow-to-stern makeover of its biggest ship, Voyager of the Seas arriving in Sydney in early December.

The strategy centres on Royal Caribbean International's major ship refurbishments including modern facility upgrades, amazing on-board activities and an array of dining experiences you won't find on any other cruise brand.
Here's a closer spotlight on all the big winners at the 2014 Spikes Asia Awards, held on Friday night in Singapore. 4,984 entries across 18 categories, were cut down to total of 472 entries awarded. Here are all the Grand Prix and Gold winners.

3019660-inline-i-1-remote-control-tourist.jpgI touch myself.jpgBranded Content & Entertainment
There were 20 winners in Branded Content & Entertainment: 1 Grand Prix, 3 Gold, 5 Silver, 11 Bronze. The Grand Prix went to Clemenger BBDO Melbourne for 'Melbourne Remote Control Tourist', Tourism Victoria.

The 3 Golds went to:
Dentsu Tokyo 'Sound of Honda / Ayrton Senna 1989', Honda Motor Co

JWT Sydney for 'I Touch Myself Project' for the Cancer Council of New South Wales (a personal favourite of Spikes Jury President Ted Royer).

Apollonation and Saatchi & Saatchi Auckland for 'Tui Catch a Million' for Tui Beer.

DOMAIN-TVC-HOME.jpgWith the peak selling season in full swing, Domain.com.au today launches its new campaign, 'Good Move', along with a raft of updated features to make the property search process easier for Australians.
The campaign, the first from newly appointed creative agency The Works, Sydney, brings to life the big decisions Australians face when looking at property.
The national campaign will be rolled out across TV, digital, out of home, print, cinema and transit media. It includes an iphone6 chance-to-win promotion and Good Move long-form video.

Olsen-Barrios.jpgFamous Robertson artist Carlos Barrios to do a live painting in the Burrawang Hotel - top prize worth $10,000 in the DnA Raffle

Campaign Brief is co-sponsoring the inaugural Burrawang DnA Festival - which is FREE to attend - slated for the coming October 4 and 5 long weekend, which will celebrate the amazing designers and artisans of the Southern Highlands of NSW.

Centred in the charming village of Burrawang, close to Robertson in the NSW Southern Highlands, the DnA Festival is the brainchild of Patsy Peacock, the former chairman of top creative recruitment company FBI Recruitment. Organised on behalf of the Burrawang School of Arts as a non-profit initiative, the festival will feature exceptional work from over 20 exhibitors across a range of disciplines - from ceramics to weaving; sculpture to jewellery; furniture to art.

Claire Davidson's Spikes Asia Diary: Day Four

Claire4_L1090608.jpgThe Sweet Shop's Claire Davidson is on the ground at The Spikes Asia Festival, at Suntec City in Singapore. Here's Claire's highlights of the fourth day of seminars at the Festival.

A big thank you to Dentsu Aegis and Massive Music for hosting their spectacular Kosumosu party last night. Jurors, speakers, delegates and clients were treated to a very special evening at the magical Chijmes Hall with 2ManyDJs.
JACK-BAR-2.jpgCB Exclusive - The six week social media campaign to build the world's first crowd-sourced bar draws to a close tonight, with hundreds of fans coming together to admire their handiwork and to celebrate Mr Jack Daniel's birthday.

The campaign, via Arnold Furnace Sydney, has mobilised Jack's friends from all over Australia who have given their time, energy and opinions in exchange for bottles of Jack Daniel's and an invite to the big night.

Last weekend the brand ran an open workshop session which saw fans travel to Sydney, from as far away as Goulburn and Wagga, to lend a hand.

Thumbnail image for ayrton_senna_soundofhonda.jpg3019660-inline-i-1-remote-control-tourist.jpgBuoy_Land web.jpgThe Spikes Asia Awards Ceremony took place this evening, bringing to a close the 2014 Festival of Creativity. With 1,000 delegates in attendance, this year's winners were honoured onstage at the Grand Theatre, Marina Bay Sands.

From an initial 4,984 entries across 18 categories, jurors choose a total of 472 entries to be awarded with the prestigious accolades.

Commenting on the work, jury president Ted Royer said: "There was some really great work this year. Work that will inspire for years to come. It's great to see Asian creativity thriving."

Dentsu Tokyo was the star of the night, taking out the Digital Grand Prix, the Outdoor Grand Prix, the Promo & Activation Grand Prix as well as the Film Grand Prix for Honda 'Sound of Honda / Ayrton Senna 1989'.

Clemenger BBDO Melbourne took out the Direct Grand Prix as well as Branded Content & Entertainment Grand Prix for the Tourism Victoria 'Melbourne Remote Control Tourist' campaign. Havas Worldwide, Sydney won the Creative Effectiveness Grand Prix for Virgin Mobile 'Fair Go Bro' and M&C Saatchi Sydney won the inaugural Innovation Grand Prix for Optus 'Clever Buoy'.
Buoy_Land web.jpgAustralian agencies scored metal in various categories as the Spikes Asia Festival of Creativity in Singapore concluded tonight with the glittering Spikes Asia awards presentation.

Innovation: M&C Saatchi, Sydney won the inaugural Grand Prix - scoring for Optus 'Clever Buoys' - the world's first shark detecting ocean buoy.

Integrated: There was only one Gold Spike awarded, going to DDB Group Melbourne for RSL 'Minute of Silence'. Leo Burnett Sydney scored the only Silver Spike awarded, for Samsung S_Drive.

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A blog for advertising creatives in Australia. To pass on news or advertise on the blog, email michael@campaignbrief.com. To subscribe to Campaign Brief Magazine click here or download the subscription form. Magazine subscribers receive complimentary access to the online magazine archive (including current issue).
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