Cannes Contenders: The Monkeys
Cannes Contenders: VML Australia
Jonathan Kneebone's D&AD Wrap-up
D&AD Awards: Clemenger BBDO Melbourne most awarded agency in the world…
Steve Back's D&AD Wrap-up
Qantas - Out of Office Travelogue
By linking to your Instagram account, the Qantas Out Of Office Travelogue will mean your boring out of office emails will never be the same again.
Cannes Lions has been training the industry since 1995, evolving from a one-off Young Lions Competition, to today offering varied learning opportunities and competitions. Catering to multiple disciplines and career stages, the programmes run exclusively during the Festival week each June. In his role as Honorary Chairman, Mr Levy will help the Festival focus on talent, developing its existing programme and exploring new opportunities at the Festival and throughout the year.
The 2017 Australian Cannes Lions jurors are:
- Film: Laurie Geddes, J. Walter Thompson, Sydney
- Outdoor: David Nobay, Marcel, Sydney
- Media - Awarding Jury: Imogen Hewitt, Havas Media/Havas Group
- Cyber: Andy Flemming, M&C Saatch, Sydney
- Direct - Awarding Jury, Jason Williams, Leo Burnett Australia
- Radio: Matt Dickson, The Studio - Southern Cross Austereo, Perth
- Promo & Activation - Awarding Jury: Tara Ford, TBWA\Melbourne
- Design: Niccola Phillips, M&C Saatchi, Sydney
- PR: James Wright, Red Agency
- Glass: Bec Brideson, Venus Comms
- Mobile: Brad Eldridge, Soap
A lot can happen in seven minutes. Test the theory by joining AMG for this intense speed mentoring session with some of this industry's most respected leaders. Attendees benefit from this session with senior executives who have been there, made it and are willing to share their career experiences and insights.
Date: Wednesday, 17 May
Address: CHE Proximity, 9/650 Chapel Street, Windsor
Time: 6:00 - 8.30pm (6:30pm start)
Tickets: $10 Members, $40 Non-members
The spots, directed by Craig Rasmus, showcase humorous scenarios taken from 'The Shapesons', an Aussie sitcom family who prove that no matter what the situation is and what your family is like you'll find a Shapes flavour for every person in it.
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Village Cinemas offers the widest range of specialised cinema concepts, providing a 'world of movie experiences' to Australian movie-goers.
Since the introduction of the Gold Class cinema, to the most recent addition of Vjunior, a cinema designed by kids for kids, and the upcoming launch of Australia's first 4DX cinema; Village Cinemas 'world of movie experiences' is showcased in a new spot that launches its recently developed brand essence 'Where movies mean more'.
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National Rugby League: Instabilia
The National Rugby League (NRL) is continually seeking new and innovative ways to engage fans during Australia's biggest annual sporting event - The State of Origin. Like most professional sports around the world, it has a massive online following, with larger audiences following the action on social media than on live television. Our brief was to create an experience that would not only enhance the viewing experience for both television and online audiences, but also form a deeper connection between fans and the game, ultimately bringing them closer to the action.
The perception of traditional sporting memorabilia is that it's barely felt the scratch of a pen, let alone the blood, sweat and tears of the players. So that's why we invited NRL fans to own a real piece of footy history through Instabilia.
During the NRL State of Origin, Australia's biggest sporting event, we captured actual mementos from every moment of the games, turning them into one-of-a-kind pieces of Instabilia. Fans were then encouraged to bid for them live on eBay - with all proceeds going to charity.
Our Instabilia sold for over 12x more than 'official' memorabilia. Generating a huge increase in awareness and raised much needed funds for the NRL's partner charity - Lifeline.
Not only did we bring fans closer to the action, we allowed them to own a real piece of memorabilia from Australia's biggest sporting event of the year.
Tom Ward (right), who joined C&P in 2015 as managing director, will move into the national chief strategy officer and take control of the 10-strong integrated strategy team. Ward, who replaces former CSO Adam Ferrier, who announced his departure back in March, has nearly 20 years experience across strategy and client service roles, including as head of strategy and insight at GPY&R and leadership roles at Naked Communications, Clemenger BBDO and TBWA London.
The Melbourne Open Day is an annual traditional and follows the success of a similar event in Sydney on April 20th, where 130 media owners attended.
Zenith CEO Nickie Scriven and Melbourne general manager Megan Kay kicked off the evening by discussing the Zenith proposition for clients to drive marketing-led growth. A live interaction followed to demonstrate Zenith's proprietary CX Suite, that includes data, analytics and consumer journey mapping, and Innovate tools and how both are revolutionising the way that Zenith works with its clients and media partners through data, technology and creativity.
Is it as pointless as farting in a colander?
Does it have the smell of the absurdist behaviour that Martin Mull is said to have identified with his phrase...'writing about art is like dancing about architecture'.
Can anyone really say with any confidence that one idea is better than another? And what kind of confidence does it say you're that person?
Most recently Wadelton has been managing Melbourne production company Nice Bike.
Tickets are available to young creatives between the ages of 21 and 30 years of age on a first-come, first-served basis. The program will include three days of seminars, the extraordinary opportunity to observe a jury during statue discussions and an exclusive invite to a party featuring dinner and drinks with the LIA jury and speakers. Creative LIAisons, which is running for the sixth consecutive year, will be held at Encore, Las Vegas from 4th October through 7th October 2017.
Campaign Brief's reigning Agency of the Year took home a Black Pencil (plus another for Agency of the Year), five Yellow Pencils and two Graphite Pencils for their Meet Graham campaign, which aims to promote better road safety by imagining how the human body would need to evolve to better survive on the roads. Nichola Patterson, formerly of Propeller and now national managing director of PR Edge, was responsible for the campaign's PR.
Clemenger BBDO Melbourne also took home a Yellow Pencil and Graphite Pencil for Bond's The Boys' contributing to the agency's overall total of 16 Pencils.
Saatchi & Saatchi Sydney won a Yellow Pencil and three Graphite Pencils for Toyota 'LandCruiser Emergency Service', while Leo Burnett Melbourne scored a Yellow Pencil and a Graphite Pencil for Headspace 'Reword'. And R/GA, Sydney won a Yellow Pencil for Google 'Through the dark'.
All things Yellow...
I think we forget sometimes how much the creative process and its outcomes are such a fragile thing. It's so important that we celebrate and reward those who protect and nurture it. I think of all the shows D&AD is the true champion of this. I think D&AD celebrates that fragility in all its glory.
It's our last day and there's a real buzz in the air as we make our way over to The Truman Brewery this morning; we judge the yellows today. There's a bold call that we'll get done by lunch but it ends up taking all day. It's a short list of work that's managed to keep us all excited throughout the process and warrant discussion and consideration.
Lynchy asked me to write an update a few times but jet lag got the better me. So here is my complete wrap up from the airport.
On Sunday, I walked into the Old Truman Brewery on Brick Lane and after a quick inspiring briefing, the judging panels were taken to their respective rooms. Each room in the labyrinthine building was surrounded by even more rooms containing array after array of amazing work. Throughout judging just going to the toilet became a 30-minute ordeal as it was impossible not to stop and take in some of the great work on display.
Cole will lead "a conversation about our industry's priorities and some lessons learned while trying to build a creative organisation and culture that doesn't depend on you."
Friday 26 May 2017
12.00pm to 2.00pm
Level 1, 330 George Street,
Sydney, NSW 2000
Corporate & AWARD members only
Individual tickets $200 inc GST
Table of 10 $2,000 inc GST
Filmed in Perth and London, the third series highlights Qantas' history-making route between the two cities - which goes on sale today ahead of the first flights in March 2018.
The latest chapter features the real story of the Perth-based Charlton family reuniting with their grandmother in the UK. It also tells the story of a young couple managing a long distance relationship between Australia and London.
VIEW THE CHARLTON FAMILY SPOT
VIEW THE IMOGEN AND MICHAEL SPOT
Recognising the freshest and most talented directors from around the world, Bird and Warnock were among the select few to earn the honour this year.
In a world where expectations and inspirations are rising, shopping experiences are no longer defined by the act of purchase but the journey towards acquiring something new. The new campaign embraces this and is bringing 'Make It Memorable' to life showcasing how shopping, dining and experiencing the QVB is in itself an occasion.
VIEW THE BEHIND THE SCENES VIDEO
A chair was placed just a couple of metres from our jury table, occupied throughout the day by a succession of security guards. An older gent, a stout chap, a young lady. They were clearly instructed not to look at their phones and there were few, if any, riots to suppress or terror attacks to thwart. So they sat there politely, not so subtly eavesdropping on our conversation. How peculiar an impassioned discussion about the inappropriate use of a gothic font must sound.
A first for eHarmony Australia, the collaboration will see gal pals and hosts of The Thinkergirls, Stacey June and Kristie Mercer, help their listeners leave the superficial side of dating behind, and recognise exactly who they are and what they want in a relationship before embarking on the matching journey.
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OMD Melbourne has experienced significant growth in the last 12 months to become the largest Melbourne media agency with over 170 staff. With major wins, including Coles Group and Target and the retention of Village Roadshow, the newly created position will strengthen the leadership team and ensure OMD Melbourne's continued momentum and ongoing high standard of service.
Saatchi & Saatchi's 'LandCruiser Emergency Network' campaign for car manufacturer Toyota brought emergency communications to the 5.3 million square kilometres of Australia's landmass that currently receives no mobile signal, by installing signal-providing devices in its LandCruiser models.
Optus: Olympic Support Network - Rose Stackpole
We capture real phone calls between athletes and their loved ones after they discover they had made it onto the Australian Olympic Team. These become online films.
Even better, any industry folk in the area who want to get a haircut can head on over to the Atomic offices and get themselves a FREE trim.
The barbershop - called 'Tony's Barber Shop' - has been styled in that classic old-timey fashion, with a comfy old school chair, and a décor that is sure to get even the most jaded creative salivating for a snip.
The Handbook covers some of the core basics around data, including the different types of data available, how best to collect, store and manage that data, its advantages when used to inform creative design and marketing campaigns, and acquiring the right skills within your organization to deal with data most effectively. Also included in the book is a section on 10 basic questions that businesses should ask potential vendors related to data collection, storage, management, usage and privacy.
Campaign Brief Agency of the Year Clemenger BBDO, Melbourne continues to have a brilliant year, being ranked #2 agency at D&AD with 13 Pencils, contributing considerably to Australia being ranked #3 country this year with 56 Pencils.
Saatchi & Saatchi Sydney scored eight Pencils, all for Toyota 'LandCruiser Emergency Network', while Leo Burnett Sydney, Leo Burnett Melbourne and McCann Melbourne won 4 Pencils apiece.
The festival opens its doors to the public today and the Truman Brewery in Shoreditch has a wonderful creative vibe.
It's a warren of a building and it's easy to get lost amongst the floors of post-industrial white paint and pillars.
The exceptional to the sublime.
Is the idea original and inspiring? Is it exceptionally well executed? Is it relevant to its context?
The three things we're asked to consider when looking at the work to judge. Pretty simple really and it's the thing I love the most about D&AD; creativity at it's purest. I'd been looking forward to this exercise for a while. The total immersion into creativity for two days had gotten me a bit excited and for those of you who know me, I don't get excited about much.
LBB & Friends Beach has become the place to network, make deals,
socialise, grab lunch, hold meetings and even just take a dip in Cannes
every year. With the support of our sponsors, we have been able to bring
this free event to the Lions festival each year and we will be back for
The good news is that LBB member agencies and production companies in Australia and New Zealand will once again enjoy Access All Areas. Silver members receive five wristbands for the week, Bronze members receive three.
TheBestAdJobs.com reaches the international audience of bestadsontv.com and the Australasian audience of campaignbrief.com, campaignbrief.co.nz and campaignbriefasia.com.
New and featured jobs have visibility on the Bestads and Campaign Brief sites 24/7, reaching upwards of 300,000 unique visitors a month.
Australia has scored an impressive eight Webby Awards and one People's Voice Award. Clemenger BBDO Melbourne leads the Australian agency pack with three Webby Awards, two for Snickers 'Hungerithm' and one for TAC 'Meet Graham'. R/GA Sydney scored a Webby and a People's Voice for Google 'Through The Dark'. Scoring one Webby each is Leo Burnett Melbourne for Headspace 'Reword', Nomad and Deepend for 'Sound Storm - The Game That Rewires The Brain To Listen', The Woolshed Company for 'The Viral Experiment' and SBS Australia for 'My Grandmother's Lingo'. Colenso BBDO NZ was the only Kiwi agency to score a Webby for Amnesty International 'Amnesty Unblocker'.
This week's guest judge is Malcolm Poynton, global chief creative officer, Cheil Worldwide, based in London.
As the industry proudly displays it's peacock feathers in the hopes that jurors, clients and colleagues in Cannes will take note, the rest of the world continues with everyday life. So let's take a look at what ads everyday brands have running, well, every day.
Winner: McDonald's 'That place' - the $1 Coke deal is a brief McDonalds agencies the world over have done countless times. In other words, an everyday brand with and everyday brief. Nothing special there. Only this time, pitch-winning DDB off-shoot 'We Are Unlimited' have done it different. They've done it in a way that gets who they're talking to. READ MORE...
The Tiguan is Volkswagen's most technologically-advanced SUV to date.
Says Ben Wilks, general manager marketing, Volkswagen: "The Tiguan is a class leading car in a cluttered SUV category. It's packed full of technology and was a multiple 2016 Car of the Year award-winner.
VIEW THE SPOT