John Lewis' #BusterTheBoxer spot Most Shared Ad of 2016 according to U…
Countdown to Campaign Brief Agency of the Year plus Hot+Cold Chart - d…
Don't miss the Big Issue of CB featuring OZ/NZ TVC Production + Conten…
Leo Burnett Sydney and M&C Saatchi Sydney lead Asia-Pacific agency pac…
Ronan Keating saves Summer Wonderland for Air New Zealand in Christmas…
Future 100: Trends and Change to Watch in 2017 helps readers keep a tab on emerging consumer behavior with 100 original trend predictions from the Innovation Group. Sliced across 10 categories, each trend is delivered in digestible snapshots that explore how the trend is already showing up in consumer behavior today, signs that it's growing more popular and an original analysis on why brands and marketers should be paying attention.
From trends like "Vagina-nomics" and "Artificial Nature" to "Tech vs. the Trolls" and "Halal Tourism," Future 100 foresees a 2017 full of new frontiers for consumers and new opportunities for brands.
This year the awards were overhauled to reflect the many roles of the modern strategist and the value of their strategic influence. This saw new categories created to recognise business, connections and responsive planning in addition to brand and campaign planning. The shortlist of 23 included cases in all four categories.
The campaign is the first of its kind and aims to remind young people that what happens in a moment can last a lifetime. It launches this Friday and Saturday night (2nd and 3rd December).
The thought-provoking stamps say: "A fist like this can destroy lives" and were specifically designed to engage with patrons and raise awareness as they enter popular venues including Ms Collins, Bridge Hotel, Academy Club and more. People attending the venues are then encouraged to share a selfie of their fist on social media using the hashtags #aFistLikeThis and #StampOutViolence to raise awareness and spark a conversation with family and friends.
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The new campaign, 'I know just the place', showcases a range of experiences that go beyond the traditional locations shown in previous executions, using proud locals as the stars. It is the first campaign executed by J. Walter Thompson Sydney since being appointed by TEQ following a competitive pitch in July.
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The two-minute video ad, which features an array of animals playing on a family's trampoline at Christmas time, appears at the top of Unruly's annual Top 20 Global Video Ads Chart after attracting 1,949,387 shares across social media. The ad's performance since its launch on November 9 also makes it the 5th most shared Christmas ad of all time and the most shared John Lewis ad ever.
One ad from Australia has secured the #7 ranking; Doritos 'Ultrasound', conceived by Cummins&Partners Melbourne and director Peter Carstairs.
In second spot is an ad from UK broadcaster Channel 4 promoting its coverage of this year's Paralympic Games. "We Are The Superhumans", the most shared Olympic ad this year, took silver in the 2016 chart after being shared more than 1.85 million times, just ahead of Shell's "Best Day Of My Life" in third (1.68m).
As far as most agency creative directors (and increasingly, more CEOs and CMOs) on both sides of the Tasman are concerned, CB Agency of the Year is the most coveted of all trade mag titles to win - and where an agency is placed on our annual charts ~ there are separate charts for NZ, Perth, Brisbane and Adelaide ~ is critical to many agency's new business performance in the coming year (that's the bit of most interest to CEOs and CMOs!).
The 100 page mag includes profiles on the top commercials + content directors on both sides of the Tasman.
AGENCY PRODUCERS: Get your FREE COPY. Simply email your name, position, and agency to: email@example.com
Subscribe Now @ only $44 per year. To get so much more than what's on the blog, make sure you are a subscriber to the print edition of Campaign Brief. CB is the only advertising creative magazine in the region, which celebrates its 30th anniversary in 2017.
Subscribe online (where you can also view and read current and past issues going back to 2007).
Cook will depart and look for new opportunities within the industry and Nash will continue to run her flagship international facilitation company, Walkabout Films.
The Feds broadcast division is enjoying great success, producing two TV shows this year, "Becoming Superhuman" for ABC and "Miracle Hospital" for National Geographic International. Both shows were produced with executive producer Julia Peters. The Feds have a number of TV productions in the development stage which they are looking to shoot in 2017.
To celebrate the power of Tiger Beer and street food to bring us closer, Tiger Beer is launching Tiger STREATS via Marcel, Sydney. An intriguing dining concept, where two chefs who live worlds apart, but share the honour of culinary fame, will join forces for the first time. A global event, Tiger STREATS launches first in Sydney followed by Auckland, New York City and Kuala Lumpur.
The Tinkletons, a family of super enthusiastic Americans that have flown to summery Australia. They now celebrate ALDI's luxury range of delicious tiger prawns, champagne pudding, mince pies, half leg hams, turkey breast roast and much, much more.
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Leo Burnett Sydney had 34 acceptances, ahead of M&C Saatchi, Sydney with 30. Y&R New Zealand was ranked #3 with 25 acceptances, Colenso BBDO Auckland took the #4 spot with 23 acceptances and Whybin\TBWA Melbourne was ranked #5 with 15 acceptances.
Leo Burnett Sydney's best performing campaign was its highly-awarded "Men Like Us Like Rum" multi-media campaign for Bundaberg Rum. New Zealand's best performing campaign across multiple categories was Burger King "McWhopper" via Y&R New Zealand, one of the most awarded campaigns in the world in 2016.
This year 611 ads and campaigns were accepted from the Asia-Pacific region into The Work 2016.
TOP 20 AGENCIES IN ASIA-PACIFIC
1. Leo Burnett Sydney (34)
2. M&C Saatchi Sydney (30)
3. Y&R New Zealand (25)
4. Colenso BBDO Auckland (23)
5. Whybin\TBWA Melbourne (15)
6. CJ WORX Bangkok (14)
7. GPY&R Melbourne (13)
8. Leo Burnett Melbourne (12)
9. Clemenger BBDO Melbourne (11)
9. Leo Burnett Malaysia (11)
11. BBDO Bangkok (11)
11. BMF Sydney (10)
11. The Brand Agency Perth (10)
11. Clemenger BBDO Sydney (10)
11. Leo Burnett Taiwan (10)
16. ADK Taiwan (9)
16. Clemenger BBDO Wellington (9)
16. FCB New Zealand (9)
16. Grey Group Singapore (9)
16. Ogilvy & Mather Hong Kong (9)
Or if you place 10 or more jobs per month the rate drops to only $45 per job listing.
TheBestAdJobs.com reaches the international audience of bestadsontv.com and the Australasian audience of campaignbrief.com, campaignbrief.co.nz and campaignbriefasia.com.
New and featured jobs have visibility on the Bestads and Campaign Brief sites 24/7, reaching upwards of 300,000 unique visitors a month.
Sphere won the media duties for Australia and Japan after working on a very successful 'It's flying season' campaign for the brand earlier this year, initially winning the project in a pitch against Parrot's incumbent international media agency. The "It's flying season" campaign saw Parrot's market share increase by double digits in Australia.
Says Andy Havill, category manager - NZ beer and cider, Independent Liquor: "Asahi Super Dry is a beer with perfection at its heart and this is a playful take on the serious science that goes into our product."
Originally developed as a result of a 5000 person survey in the Japan, Asahi pioneered a new direction for beer in Japan and the world, inspiring many imitations in its wake.
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According to Wotif research almost all Aussies (93%) agree that making memories is more important than receiving presents under the Christmas tree this year. However, parents seem to still be stressed when it comes to holidaying, with two-thirds (63%) admitting to having negative feelings in the lead up to going on a family break.
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Recognised as one of Australia's largest superannuation and retirement businesses, Sunsuper is one of Australia's most highly-rated super funds and is also one of the fastest growing retail fund in the market.
The campaign launch follows a sneak preview at ThinkTV's ReThinkTV launch event in Sydney on November 30 in front of an audience of 850 marketers, advertisers, media planners and buyers, analysts, industry thought leaders and TV broadcasters.
The commercial, which carries the strapline "It's prime time to rethink TV", shows the power of TV to build brands in the minds of consumers and, just as important, have consumers remember those brands over a lifetime.
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It follows Alice, a young aspiring adventurer, as she is sent on a festive treasure hunt by her adoring Grandpa. Upon discovering her gift, Alice turns the tables, and it's Grandpa who must now follow her clues.
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Says Simon Lendrum, managing director, J. Walter Thompson, New Zealand: "When we set out to find our new ECD, we wanted to find a creative leader who had demonstrated the ability to build big brands, but was also fluent in new technologies. Justin is such a leader."
Says Matt Eastwood, worldwide CCO, J. Walter Thompson: "Today more than ever we see that creating truly pioneering solutions requires an intersection of skills. It's fantastic to welcome Justin to J. Walter Thompson, as he comes equipped with a diversity of experience that can empower us to craft even more integrated creative solutions for our clients' brands."
Tsang's role at Cadreon is a first for the agency and the industry.
Says Stein: "Clement will lead a team of advisors who will focus on mid term, strategic consultancy to clients. The team will offer a broad service spanning all aspects of the new Cadreon and across each of the key areas where today's CMOs and CTOs require actionable and effective support. These areas are predominantly in prioritizing, activating and measuring marketing investments as well as developing the technology to get them there."
The online video Summer Wonderland captures the fun as Hunt for the Wilderpeople star Julian Dennison directs a reluctant Ronan Keating in a witty rewrite of Walking in a Winter Wonderland, to better reflect the festive season down under.
The spot marks the last work for Air NZ by outgoing Host ECD Bob McIntosh, who departs the agency at the end of this year.
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View the Air NZ Xmas Site
Enter your work by 14 December 2016 and save 10%.
The 55th annual D&AD Professional Awards are now open for entry. With subcategory changes, the majority of the jury foremen and women announced and a sneak peek of the creative campaign by Lucky Generals, there's quite a bit to grab your attention.
Professional Awards - what's new?
Although there haven't been any new category additions, there are some notable changes within sub-categories that will celebrate the latest innovations. For the first time D&AD will now award innovations and fresh new work that comes to the market in Beta or as prototypes. New websites, products and new iterations of existing platforms will all get the chance to submit their work to be judged and win a Pencil. (This work will be eligible for a Wood Pencil).
Westpac worked with partners MediaCom and Sydney based production company Fredbird Entertainment to produce the prime time series which has previously received an average national viewership of well over one million people per episode in the past three seasons.
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Worth $8 million, the win encompasses all traditional, digital, search, SEO, content, social, data and marketing technology consultancy across Australia. The account will be led by Dentsu Mitchell Media calling upon the full resources of the network in Western Australia and nationally.
International Brand Manager of Cash Converters, Glenn Donaldson (pictured below) said: "After several successful years with a different model we sought to change our approach and consolidate the media business. We were impressed with Dentsu's approach, their digital and marketing technology and their ability to hit the ground running."
The most awarded agency from Australia is Leo Burnett Melbourne, which scored Australia's only Gold for Headspace 'Reword' in Digital & Interactive. The campaign also scored a Bronze in Direct & Promo. Saatchi & Saatchi Wellness Sydney has taken home one Silver and two Bronze for 'Save the Box' for Gynaecological cancer awareness. McCann Health has scored five Bronze for Remicade 'Denise', Remicade 'Words'; McCann Health 'Healthy Hamper'; Remicade 'Straw' and Respitory 'Straw and balloon'. Wellmark scored a Silver for 'Email footers'.
The campaign, which is aimed at highlighting the extraordinary personal service, vast array of unique and intriguing destinations, as well the space, elegance and comfort which Silversea is known for. There are seven different edits for the campaign that are now available on YouTube to view and will feature initially on the SBS network, select cinemas across the nation and Qantas inflight news.
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Royal Canin, part of the MARS pet care range, is a significant player in the Australasian market that until recently had focussed on a more B2B approach to marketing. However, as big box retail has come to the pet food sector the brand has realised it needs to take more control of its consumer marketing presence.
The call for saddles will close Monday, December 5 and the tour is looking forward to welcoming new riders from Asia and the Antipodes.
To register your interest for The FireFlies Antipodes, please email Wilf Sweetland: firstname.lastname@example.org.
Larkin joined 303 MullenLowe as head of copy in 2012, followed by Whitehead as head of art in 2013. Together, they have helped to craft some of the agency's most notable campaigns for clients including Budget Direct, Harley-Davidson and Audi Australia.
Says Morgan: "Sean and Adam have proven time and again that they are world-class creatives. They've both played an important role in the agency's growth over the past two years and their commitment to ideas and craft never ceases to impress. With the continued growth of the agency, no one is better suited to help lead the creative department."
Says Ben Welsh, chief creative officer, DDB Sydney: "Classic Volkswagen work is simple, nuanced and cuts through. This is classic Volkswagen work and shows how brand and retail can combine forces."
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PLAY THE USED NAPPIES SPOT
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MPP has been appointed to look after all of Musashi's creative, and will work closely with Musashi's digital agency of record, Switch Digital.
Oroton is one of Australia's few international luxury brands but it has been largely undifferentiated in a cluttered category of "accessible luxury."
To increase the consumer share of market, the brand needs to move from an older, more conservative consumer, to a younger, more spirited one.
The new executions that begin to roll out this week, were shot in Bulla's home town of Colac in Victoria using staff, family and friends as talent. Bulla and Publicis have also continued to engage Australian artists to support the marketing campaigns, with the new series featuring voiceover by actor Michael Caton and Deborah Conway's version of INXS's 'Don't Change' track as supporting music.
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The campaign, which launched yesterday, focuses on Speeding, Distracted Driving and Drink Driving. It is the first time that the Road Safety Commission has combined messages for these three transgressions into one integrated campaign. The strategy is designed to increase awareness and ultimately change dangerous driving behaviour.
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As a brand, CUB's Great Northern is synonymous with celebrating 'the good life' and understands that from time to time, everyone needs time to get away and reconnect with mates in the great outdoors.
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