Campaign Brief

The Work 09 is currently at the printer and will be available very soon. The 400+ page hardback book features the best 395 ads and campaigns from 2009 from Australia, New Zealand and Asia. Included with The Work 09 are two high quality DVDs containing all TV, TV Craft, Integrated and Radio acceptances.

Leading Agency Networks for 2009 were BBDO and Ogilvy & Mather both sharing top spot with 55 acceptances each. They were followed by DDB and Saatchi & Saatchi in equal third with 33 accceptances, then Leo Burnett and JWT with 31 and 26 respectively.

The top agency overall was Colenso BBDO Auckland with 19 acceptances followed jointly by DDB Auckland, Ogilvy & Mather Bangkok and Saatchi & Saatchi Sydney with 11 each. Ogilvy & Mather Bangkok was the top ranking agency from Asia and Saatchi & Saatchi Sydney, Australia's top agency.

You can order copies of The Work 09 via the PDF below:
TW09_Order Form.pdf 

Marking the culmination of the five month integrated marketing campaign 'The Lab', Lion Nathan will unveil its latest TV campaign for Tooheys Extra Dry (TED), created by BMF, this Sunday March 14.

View an extra video, exclusive to Campaign Brief:
THE CULL WITH TITLES1.mp4

The TVC extends TED's core proposition of the 'clean, crisp taste' and continues the brand's reputation for exciting, mould-breaking creative and innovative use of music.

CB can reveal that former Saatchi & Saatchi, Auckland ECD Mike O'Sullivan and CEO Andrew 'Rocky' Stone's options continue to widen, including possibly setting up Droga5 New Zealand.

Digital creative agency Rodeo, part of the Mitchell Communication Group, will today open a Sydney office, expanding for the first time from the agency's Melbourne headquarters.   

General Manager Cameron McPherson said the move to Sydney caps off an outstanding 12 months for Rodeo: "In the past year, we've added more than 11 new clients to our roster including 7-Eleven, Quest Apartments and Mattel, and grown our staff numbers accordingly. We already work with a number of clients in Sydney so opening there is a natural progression for us. It's an exciting time for our business."

Rodeo's Sydney office will initially be headed by existing staff member Matt Henry and based within the premises of sister agency Haystac Public Affairs.

Entries are now open in the IAB Australia 2010 Awards. Creative and media agencies; and marketers Australia wide are being invited to submit entries to the awards, which this year feature the theme of 'Unlock your imagination'.  The awards celebrate the best Australian interactive advertising campaigns conducted during the preceding year. Submissions are now being accepted online at www.iabawards.com.au and close on 5 May 2010.

UPDATE - The deadline to enter the international Chip Shop Awards, which is co-sponsored by Campaign Brief, is this Friday March 12. Remember, nothing's sacred the Chip Shop Awards. There are no rules either. You can even invent your own category. It's creativity with no limits.

He did it last year and he's doing it again. UK ad legend Dave Trott is returning to the judging panel of the 2010 Chip Shop Awards.

Why? Apparently, says Trott, because the Chips... "Take the piss out of how seriously advertising takes itself. Take the piss out of advertising's obsession with awards. Take the piss out of a little yellow wooden pencil elevated to the level of The Nobel Prize. And the symbol of a chip with a dollop of ketchup on it does that very succinctly."

Discover when and where by registering and entering at www.chipshopawards.com

Bestads Top 6 Commercials of the week in the world is now ready to view, reviewed by Harry Woods (pictured), partner/CD of WWD&S, New York.
Harry's runner-up in TV is Clemenger BBDO, Wellington's spot for NZTA Drink Driving.

Creativity, the U.S. online ad site, has released its fifth annual Creativity 50, the list of the most influential and inspiring creative personalities of the last year, which includes three Aussies - David Droga, founder and creative chairman of Droga5, New York and David 'Nobby' Nobay, co-founder and creative chairman of Droga5 Australia (pictured together for our CB cover Feb 2008); plus Leo Premutico, co-founder and co-creative director of Johannes Leonardo, New York (above right).

Lion Nathan has just announced an expansion of its marketing leadership team which should no doubt put roster agencies - particularly Saatchi & Saatchi, BMF and Mojo - on high alert.
 
Following a highly successful career with the Lion Nathan business, current Category Director Premium Arno Lenior has decided to move on to new challenges and plans to establish his own consultancy business. The changes will see Ralph Simpson, currently Group Innovations and Insights Director, assume the role of Brand Director for key trademarks James Boag's, Hahn Super Dry, James Squire, Barefoot and the portfolio of brands - including Beck's and Budweiser - housed with key partner Anheuser-Busch InBev.

Adding new talent to the team, Jon Bradshaw (pictured) - currently Marketing Director for Virgin Mobile Australia - will join the business in April as Brand Director for key mainstream trademarks XXXX, Tooheys and West End.

UPDATED: Consumers are being encouraged to stop wasting their time and pay their bills instantly online with BPAY via this new campaign from BMF Sydney.

So BPAY is encouraging this audience to be 'awesome' in their time wasting with a competition held on the website www.awesometimewasting.com.au

Wunderman Sydney has created what they believe to be another world first initiative as part of this year's Earth Hour campaign.
 
'Plant Spikes' follows last year's multi award-winning augmented reality project 'Earth in Your Hands' that encouraged more than 35000 people to create a 3D Earth. The 2010 initiative has opened a new media channel aimed at businesses around the country.

With the second UTS: Sydney International Animation Festival set to launch in Sydney on 24 September 2010, emerging animators have a chance to get a leg up in the industry through the Sixty40 Proto-Ninja Award.
 
The Sixty40 Proto-Ninja Award will consist of $999.99 cash plus a two-month mentorship with Sixty40, a design and animation company that combines the love of creativity with the reality of commercial production.
 
Entrants must create a new work of between 40 and 60 seconds length, which follows the theme 'Underdog'.
 
Deadline for entries is 6th August 2010.

Junior is screening Art & Copy, an incredible documentary that profiles several living icons of the U.S advertising industry since the '60s. People like George Lois, Dan Wieden and Lee Clow. It is a must see for every creative. Get in early as tickets are limited.

When: Monday, 26 April
Time: 7pm pre-drinks for 7.30pm screening
Where: Kino Cinema - 45 Collins Street, Melbourne
Tickets here.

Tonight (March 9th) sees the launch of Digital Citizens, a new salon-style forum founded by former members of Social Media Club Sydney Heather Ann Snodgrass and Cathie McGinn along with Scott Rhodie, James Fridley and Gavin Costello. The first event ( Private Parts: Personality and Disclosure - Finding a Balance in the Digital Space ) takes place at the Burdekin, 2 Oxford Street, Darlinghurst tonight. Doors open at 6.15pm for a 6:45pm start.

The bland, paper-laden conference showbag may be thrown in the bin for good, following the launch of an interactive solution created by Sputnik Agency, Mebourne.

Targeting attendees of this year's Australian Interactive Media Industry Association (AIMIA) Awards, the AIMIA Goodie Bag Website was developed to both encourage redemption and reflect the high standard of interactive work in Australia.

Mark Zuckerberg (25), Founder & CEO of Facebook, the social utility that helps people communicate more efficiently with their friends, families and coworkers, will be honoured with the Media Person of the Year Award at the 57th Cannes Lions International Advertising Festival.

Cannes Lions, the world's largest celebration of creativity in communications and the most prestigious international annual advertising awards, presents The Media Person the Year Award to a prominent personality who is an influential figure in the development of today's media landscape, ultimately playing an integral part in shaping the future of the advertising industry.

EXCLUSIVE - Following the departure of creative director Simon Langley to 303 Sydney, as revealed exclusively by CB on February 14, BMF Sydney has promoted current creative director direct Dylan Taylor (pictured) to executive creative director and elevated senior creatives Dennis Koutoulogenis and Shane Bradnick to creative director roles.

With Taylor joining BMF partner Warren Brown on the ECD level and the addition of Koutoulogenis and Bradnick, BMF has one of the strongest CD lineups in Australia.

Brown told CB: "BMF's desire to produce world class work remains undiminished and these guys have proven their credentials on the world stage at the best award shows in the world.

"Its terrific to have guys like this to lead the department, not only are they bloody brilliant at their job but great guys to have around as well. I'm looking forward to seeing them spread their wings and helping the agency fly."

Colenso BBDO, Auckland leads the New Zealand and Australian pack for the Asian Marketing Effectiveness Awards 2010 shortlist with four finalist entries - the most of any agency in Australasia and more than any other agency in the BBDO network.

Sister shop Clemenger BBDO, Melbourne had two finalists (Pure Blonde 'Brewtopia' and Bega 'Real town. Real Cheese') and shared a finalist with Proximity Melbourne (Mercedes Benz 'Let's talk'), while Ogilvy Sydney also had two finalists (Panadol 'It's my choice' and Coca-Cola).

Social Media Women, a formal networking group that will encourage and assist women to participate more prominently in social media has been launched today on International Women's Day. Having recognised the important role women play in social media, the group will give women a voice in all areas of social media.  It's a place to connect and share to support each other and build a community.

The first meeting will be Tuesday 9 March at Blues Point Hotel, 116 Blues Point Rd, McMahons Point 2060. To register

Web: SocialMediaWomen.wordpress.com 
Linkedin Groups: Social Media Women
Facebook: Social Media Women
Twitter: SocialMediaWomn

JWT'S global planning director, Sean Boyle, was one of 8 winners (from 84 entries) of the Transforming Advertising competition hosted by the American Association of Advertising Agencies. He recently presented his Stop-Start Ten Commandments at the 4As annual conference held in San Francisco.  Listed below, the Commandments are "five things we need to stop doing; and five things we need to start doing, in order to transform the ad business and make the world a better place."

The Australian Interactive Media Industry Association (AIMIA), Australia's peak industry body for digital and interactive content, last night honoured the 25 winners of its 16th Annual AIMIA Awards at a glitzy Melbourne ceremony, bringing together over 400 industry leaders, including Senator Stephen Conroy, Minister for Broadband, Communications and the Digital Economy.

The big winners of the night included Tourism Queensland's 'Best job in the world' campaign via CumminsNitro, Brisbane, which won three awards including Best of the Best and FBi Radio 'Ask Richard via Naked, Sydney, which won four awards including People's Choice.

Host Mikey Robbins and performance group Vospertron kept the crowd entertained and speeches were delivered by Senator Conroy, AIMIA president Guy Gadney and AIMIA CEO John Butterworth.

Former Miss Universe Jennifer Hawkins stars in this commercial from 303 Perth to promote a fund raising initiative for RSPCA Australia based on SMS voting talent shows (like Idol and So You Think You Can Dance) called Pet Stars. The premise is that your pet could become a star.

Watch the spot

GHO Sydney creative director Matthew Vandermark has been hired by Clemenger BBDO as group head on the Mitsubishi business - working across Clemenger's Sydney and Adelaide offices - effective March 15.

The New York Festivals International Advertising Awards, to be held in Shanghai in June, have announced that legendary commercials director, Joe Sedelmaier, and legendary creative director, Neil French (pictured by CB at La Colombe d'Or near Cannes), will join the 2010 NYF GrandJury. Sedelmaier will judge Art & Technique, and French will judge Print. The NYF is accepting entries until March 15th.  NYF's 2010 Advertising Awards ceremony will take place in China on June 10th, 11th and 12th at the Shanghai Theatre Academy and Sino ADI.

Cannes Lions 2010 has extended all deadlines to Friday March 26.  And don't forget, Cannes has introduced Craft Lions across its major categories, such as the Film Craft Lions, which honour direction, cinematography and editing etc. There will also be Craft categories in Cyber, Press and Radio Lions and 3D structural design in Design Lions. Cannes is also introducing two new awards: Independent Agency of the Year and The Grand Prix for Good.

The deadline to enter the 2010 Siren Awards is 5pm today. Agencies and radio stations can submit work previously not entered, or re-enter work that had not been recognised in the previous rounds.

Winners of the 2010 Siren Awards will be announced in Melbourne early in May and the awards ceremony will coincide with a Siren Radio Workshop, which will include some great instructional sessions and information from radio directors and sound engineers about how to make great radio ads.

Last night in Melbourne the MADC hosted Mark Tutssel, Leo Burnett's global chief creative officer and chairman of the 2010 Cannes film and print juries, for an intimate talk about his views on the future of the industry, judging award shows, lessons he has learned and the direction he's taking Leo Burnett worldwide.

Speaking to a sell-out crowd, Tutssel was honest and unpretentious in his delivery, sitting casually on a chair at the front of the theatre and happily fielding questions from the audience. Says Tutssel: "It's our duty to be creative and interesting. We don't have a divine right to people's attention."

We all know the catchy jingle and the lovable housewife who solves all cleaning disasters with her trusty Ajax Spray n' Wipe. Now in 2010, after a six year hiatus, Paula Duncan returns to our television screens in a brand new commercial for the brand, 22 years after the first iconic ad appeared in 1988. 
 
Paula's house inspection cleaning frenzies, in-law visits, holiday kitchen disasters and other sticky situations have always struck a chord with Australians.

Re-introducing what used to be an annual traditional, last night George Patterson Y&R hosted a dinner for the local advertising and marketing press. Held at the popular advertising haunt, Mezzaluna in Potts Point, GPY&R used the occasion to introduce the new Sydney executive creative director, Julian Watt, who joined two weeks ago from 303. He replaces James Procter who relocated to Y&R's Singapore office as ECD.

The dinner was attended by journalists from Campaign Brief, Ad News and B&T, plus the Australian's Simon Canning and Lara Sinclair, The Sydney Morning Herald's Julian Lee and freelance marketing journalist Paul McIntyre. 

A bevy of top executives from George Patterson Y&R attended, including Nigel Marsh, CEO of Y&R Brands, Russel Howcroft, national CEO of GPY&R, Ben Coulson, ECD of GPY&R Melbourne, Nicole Taylor, managing partner of the Sydney office and Jon Steel, chief strategy officer and vice chairman.

SYDNEY - Curious Film's Paola Morabito and New Zealand director Jane Campion are speaking about the craft of film making at 10am this Saturday 6 March 2010 at the Australian Film Television & Radio School.

Presented by the Australian Directors Guild, the event begins with a screening of Paola's documentary, 'Working With Jane', and concludes with a Q&A with Paola and Jane. 

Separation City, the new dramatic comedy from Plaza Films' Paul Middleditch opens nationally today at selected cinemas.  Starring Joel Edgerton (Animal Kingdom), Les Hill (Underbelly), Thomas Kretchmann (The Pianist, Valkyrie) and Rhona Mitra (Underworld, Boston Legal), Separation City is a comedy drama about falling out of love for the first time.

"Joel Edgerton shines in Paul Middleditch's well-etched, semi-comic take on marital discontent and infidelity."
- Jim Schembri, The Age

"**** 4 stars ...an accomplished comedy."
-    Sandra Hall, The Sydney Morning Herald

"***** 5 Stars
    - Good Morning NZ

The judges of the Fairfax/Admedia NZ Agency of the Year have announced their finalists and in a first for the awards, Special Group (left) is a finalist in both the Agency of the Year and the Indie Agency of the Year categories.

The action: Last Call claims to be the first interactive horror movie in the world where the audience is able to communicate with the protagonist. A film controlled by a member of the audience, thus blurring the boundaries between game and film.

Language recognition software transforms the participant's answers via mobile phone into specific instructions. A specially developed software then processes these commands and launches an appropriate follow-up scene. The dialogue between the movie's main actress and an audience member leads to a different film - and outcome - every time: sometimes with a happy end, sometimes with a more gruesome one.

AdAge reports that the devastating earthquake that struck Chile early Saturday morning destroyed DDB's offices (pictured) and damaged another Omnicom agency, OMD, as well as Interpublic's Lowe Porta and WPP's Ogilvy and Wunderman. All the agencies are located in the same hard-hit Ciudad Empresarial office park on the outskirts of Santiago that is also home to marketers including Xerox and Shell, as well as CNN.

The CLIO Awards has announced the juries for 2010, which include five Australians and one Kiwi. The 51st Annual CLIO Awards will be held May 26 and 27 in New York City.

The 2010 CLIO Awards Television/Cinema/Digital Jury:
•    Tham Khai Meng (Executive Chairman), Worldwide Creative Director, Ogilvy & Mather Worldwide, New York
•    Olivier Apers, Creative Director, BETC Euro RSCG, Paris
•    Warren Brown, Executive Creative Director, BMF, Sydney (above left)
•    Michael Canning, Creative Group Head, Leo Burnett, Sydney (above centre)
•    Ashish Chakravarty, Chief Creative Officer - Delhi, McCann Erickson, New Delhi   
•    Dan Fietsam, Chief Creative Officer, Energy BBDO, Chicago
•    Joaquín Molla, Executive Creative Director, La Comunidad, Buenos Aires
•    Guy Roberts, Group Creative Director, TBWA/Whybin, Auckland (above right)
•    Yoshimitsu Sawamoto, Executive Creative Director, Dentsu, Tokyo
•    Stefan Schulte, Executive Creative Director and Managing Director, DDB, Germany
•    Sergio Valente, Chief Executive Officer/President, DDB Brazil, Sao Paulo

The Clemenger Group has confirmed that Richard Maddocks has resigned his role as executive creative director of Clemenger BBDO Sydney. He will be continuing at the agency for up to 6 months to ensure a seamless transition of creative leadership.

Maddocks has been with the Clemenger Group for 12 years, initially building Colenso BBDO's world class creative reputation before moving across to Sydney two years ago.

"It's always a loss when someone as talented as Rich decides to go their own way, but we've had a great relationship for over a decade, and Rich has contributed hugely to the creative reputation of Clemenger on both sides of the Tasman" said Robert Morgan, executive chairman of the Clemenger Group.

A sweet, new production house, Fairy Floss Films, has opened its doors in Melbourne. Created by Leah Young, a former sound engineer, copywriter, agency producer and production house producer, Fairy Floss Films specialises in sweet, low budget television commercials.

EXCLUSIVE - Campaign Brief can reveal that Clemenger BBDO, Sydney executive creative director Richard Maddocks has resigned. An all-staff meeting has just finished and further details should be forthcoming soon so stay tuned.

Maddocks took up the executive creative director role at Clemenger BBDO, Sydney in early 2008, transferred from Colenso BBDO, Auckland. (Maddocks was replaced by Auckland based Nick Worthington, who had been lured from the regional creative director role at Publicis Mojo Auckland.)

Spikes Asia Advertising Festival has announced its dates for this year's event as 19-22 September 2010. And following consultation with the industry, including CB, Spikes Asia will once again welcome entry participation from Australia and New Zealand. The Festival will return to Suntec Singapore and will coincide with the week of the Singapore F1 Grand Prix, giving those who wish to attend the race the opportunity of staying on.

Jim Beam, via agency The Works, Sydney, is giving up and coming surfers the chance to follow their dreams to compete in the World Qualifying Series, through the launch of an interactive online competition, 'Jim Beam The Break'.          

'The Break' reaffirms Jim Beam's reputation as the true Spirit of Surfing by building off the brand's ten year support of grassroots surfing in Australia, and will offer one talented unsigned male surfer $50,000 and one unsigned female surfer $25,000 in sponsorship*.  This will provide the surfers enough support to fund their entry into the World Qualifying Series (WQS) and tour with their heroes.