Palau Pledge.jpgFriendshit.jpgThe Call for Entries to Campaign Brief's The Work 2019 is out and it's FREE to enter.

The final deadline for entries is Friday 22nd March, 2019
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Now in its 17th year, The Work features the very best advertising of the year from Australia, New Zealand and Asia.

Published by Campaign Brief, The Work is recognised as a true record of creativity for the entire region.  Acceptances to The Work 2019 count in the Campaign Brief Asia Creative Rankings.

There are three things that differentiate The Work 2019 from traditional award shows:

Firstly, entries are FREE.

Secondly, we are selective - to qualify for entry the ad or campaign must have already passed the test and been a finalist or winner at an awards show.

Thirdly, there are no wasted entry fees - only entries that are accepted into The Work incur an acceptance fee.

All entries are uploaded online: Judging will take place in April and notifications of acceptances will be sent out early May 2019. Accepted work will be featured in Campaign Brief's The Work 2019 Gallery.
 
ENTER THE WORK

STEP 1. The first step is to register and then log in here. Then follow the upload instructions.

Read this bit: EVERY entry to The Work 2019 must have already "passed the test" and been a WINNER or a FINALIST at a recognised city, national, regional or international awards show between January 1st, 2018 and March 31st, 2019.

58p3mEOr2ZqSbPFB4ffi-n4lvGeGdq-glZLfofb1pJxYwRmLDGKYI5EK31fbPbEdiaF5mwZYd2TG5XoHJ4tgc4PTIneGYuAIZPLn=w1242-h569.jpg72andSunny ECD Micah Walker has left the agency after just eight months.

Walker returned to Australia last year to join the agency in the role of ECD, leaving Wieden + Kennedy Portland, where he served as creative director for the past four and a half years, leading key clients such as Samsung, Dodge Chrysler, Booking.com and TurboTax.

72andSunny said in a statement: "72andSunny Sydney and Micah Walker have mutually agreed to part ways. We wish Micah all the best in the future and thank him for his creative contributions while he was with us."
BREAKOUT STAGE & OPEN SPACE WORKSHOP.jpgAdFest is ramping up the number of workshops on offer during this year's festival, which runs from Wednesday 20th March to Saturday 23rd March 2019 in Pattaya, Thailand. With a new Breakout Stage and an area for more interactive Open Space Workshops, delegates will be able to choose from workshops and seminars running in parallel to sessions in the main conference hall at PEACH (Pattaya Exhibition and Conference Hall).
FTBTVC.jpgProviding emerging female directors with insider knowledge on how advertising agency creative teams and heads of TV production departments select and work with TVC directors, Free the Bid is holding a TVC Pitch Intensive in both Sydney and Melbourne.

In a transparent and supportive environment, attendees will get the chance to be taken through a complete pitch process with a TV department and creative team. The workshop will host a number of experienced industry leaders including executive producer Elissa Maine (top left) and executive creative director Penny Buck (top right), along with TV department heads from M&C Saatchi and DDB.

Sydney
What: TVC Pitch Intensive
When: Week commencing 4th March - Briefing - half hour phone call
Face-to-Face Pitch Workshop - 16th March 2019
Workshop Fee: $250.00

Melbourne
What: TVC Pitch Intensive
When: Week commencing 11th March - Briefing - half hour phone call
Face-to-Face Pitch Workshop - 22nd March 2019
Workshop Fee: $250.00

MediaCom retains QLD Government account

Gold_Coast_Coastline.t76981.jpgMediaCom has won the Queensland Government account, extending its long-standing relationship with Australia's third-largest state government account by adding non-campaign requirements to their roster. MediaCom has been the Queensland Government's agency of record since 2004 for campaign requirements.

The account win follows a highly competitive pitch following Queensland Government issuing an open tender to the market in May 2018. MediaCom's new remit now combines campaign, non-campaign and recruitment requirements and is for the provision of strategy, planning and buying services for all media.
Screen Shot 2019-02-22 at 10.39.28 am.jpg3M has launched a new campaign, 'Make it Happen', for Post-it Notes created by Channel T.

The campaign is launching in Australia, New Zealand and Japan initially, then rolling out across the Asia-Pacific region.

Research identified the role Post-it Super Sticky Notes can play in making ideas happen. Being able to stick and restick on multiple surfaces, an idea can 'stay with you' from its inception right through to seeing the idea come to life.

VIEW THE SPOT
ADULT ASTRONOMY_-1 (1)1.jpgToday marks the opening of photographer Pierre Toussaint's latest photography exhibition 'Adult Astronomy' at W+K Gallery in Tokyo. The exhibition will feature from today Friday, 22 February 22 until Wednesday, 6 March.

Adult Astronomy is a nostalgic view of space exploration and NASA's shuttle program of the 1980s and 1990s. It is a mix Toussaint's own photographic works documenting a series of space craft and archival imagery that has inspired his practice.

Toussaint's exhibition, presented in collaboration with Contact Gallery,  documents abstracts of the Gemini re-entry shields, the Space Shuttle the recently decommissioned Cassini. Re-imagined eBay seller imagery of meteorites and references to the body through light and texture as another vessel, mapping the surfaces of the skin.

Zia Mandviwalla's Chef's Table drops tomorrow

Screen Shot 2019-02-22 at 11.14.40 am.jpgFollowing the world premiere of Zia Mandviwalla's Chef's Table: Asma Khan at the Berlin film festival last week, season six of the Netflix original hit series is available starting Friday, February 22, PST. A co-production with FINCH, Mandviwalla is the series' first director from outside the USA with Jimena Murray as field producer of the episode with Zia, (and also line producer in the Mashama Bailey episode shot in Savannah and New York).

AWARD-legends-1.jpgAWARD-Legends-2.jpgCampaign Brief is inviting many of the original creative legends of the 70s and 80s to be our guests at the inaugural CB All-Time Dream Team Legendary Lunch, to held on Thursday 14th March at Kingsleys on Woolloomooloo Wharf.

CAP-MAKE-ADVERTISING-GREAT-AGAIN.jpgThe annual Lunch ~ kindly co-sponsored by Dan Trotter from Sydney-based production company Found At Sea ~ will honour those who laid the foundations of today's Australian advertising industry, which is now ~ pound for pound ~ the most awarded in the world.

But this lunch won't just be for the Best of the Best originals, most of whom are in their 70s. We're also opening up the event to any awarded creative, director, producer, photographer or typographer who has five or more pieces of work in an award annual prior to 1999. 

The cost per head is $125, which includes meal and drinks.

BOOK NOW

After lunch the fun will continue at The Tilbury.

Also, There are a number of genuine legends we've lost touch with (and are not on Facebook), so if you're one of them and want to attend, email Lynchy.

LUNCH-CAP-DEEPETCH.jpgPay it forward: Too young to be there, but will be one day? Nominate a legend to invite as your guest. Email Lynchy to organise.

(BTW, the All-Time Dream Team Legendary Lunch will be held each year on the nearest Thursday to March 15 ~ the Ides of March ~ the late, great Mike Chandler's birthday.)
Screen Shot 2019-02-22 at 8.17.23 am.jpgThis Valentine's Day Queensland Health together with MediaCom, asked young people which unhealthy relationship will they end?

Queensland was invited to celebrate this Valentine's Day with a Break Up. The End your unhealthy relationships activation, led by MediaCom, was held at Reddacliff Brisbane--encouraging Queenslanders to make a pledge by breaking up with one of their unhealthy habits. Whether it's deep-fried food, soft drinks, or simply too much screen time, Valentine's Day provided the perfect time to show some self-love and break up with an unhealthy relationship.

WATCH THE VIDEO
Screen Shot 2019-02-22 at 8.06.06 am.jpgThe deadline for the Sirens Awards 2019 Final Call is almost here with entries closing next Thursday, February 28, 2019.

Final Call gives entrants the chance to submit work previously not entered into the 2019 Siren Awards, or to re-enter work that did not win and was not Highly Commended in any of rounds 1 to 5, provided that such work fulfils the eligibility criteria.

MASTER JC LOGO_Registered_Blue.jpgJenny Craig has appointed Cummins&Partners as their new media partner after an extensive competitive pitch review. The ATL media remit extends across Australia and New Zealand.

Says Rachel Kosmala, director of marketing, Jenny Craig: "We are thrilled to have engaged Cummins&Partners as our ATL media agency across Australia and New Zealand. We ran a very thorough assessment of our needs and review process and their response and team were excellent. We are really looking forward to working closely with them."
Screen Shot 2018-03-06 at 8.37.08 am.jpgThe One Club for Creativity, the world's foremost non-profit organization recognizing creative excellence in advertising and design, has today announced its global Portfolio Night 2019 will take place in Melbourne on May 22, 2019.

Host, location and other details for the event will be finalized shortly.

The club has already confirmed hosts in 19 cities to participate and is seeking agencies, schools and creative organizations in other locations worldwide to participate (host details available here).

The Value of Something Definite

187214_ce7e4984c35749a096d259dee7287291.jpgBy Jonathan Kneebone (left), founder, The Glue Society, exclusive to Campaign Brief

Imagine an adland that played by the rules of Trump.

Carlsberg would definitely be the best lager in the world. Whiskas would be loved by ten out of ten owners, even those who didn't have a cat, let alone a preference. VW - or perhaps Apple - might encourage us to Think Bigly. And there'd be no doubt in anyone's mind that Anadin works fastest. No ifs or buts or drinking Bacardi about it.

In a world of fake emergencies or convenient lies (as opposed to inconvenient truths), would advertising need to be bothered about being legal, decent, honest and truthful?

Without self-imposed restrictions, scientific proofs or objectively curated comparisons, could we just go ahead and declare superiority without resorting to advertising wizardry.
Shot1.jpgMcCann Sydney has launched a new campaign for Uncle Tobys Oats, which taps into the brand's rich heritage. The campaign is set to launch this Sunday 24 February with a 15 second TVC.

The campaign features a modern twist on the Uncle Tobys Oats quick oats launch in the late 80s, by tapping into memories of a favourite ad which celebrated Aussies' love of humour and the Scottish roots of oats - and quickly worked its way into the Aussie vernacular.

4jungle.jpgPhotoplay director and designer Lucinda Schreiber showcases her signature stop-frame animation style in a whimsical new Samuel Hubbard campaign, 'Ridiculously Comfortable Shoes'.

Crafted entirely around the simple visual concept of animated shoe laces as they twist and reshape to illustrate the narrative of real life customer reviews, the campaign's two spots Jungle and Marathon are each themed around situations where the American shoe brand is worn as a surprising alternative to traditional sports shoes.

Leon Wilson: Day 4 of FireFlies Antipodes

Leon Tight.jpgThe FireFlies Antipodes charity ride from Christchurch to Queenstown is under way. From 17 to 23 February, the ride covers approximately 1,000km over six gruelling days. 12 riders from the marketing, creative and production industries are dedicating themselves to raising much-needed funds and awareness towards the Snowdome Foundation's mission, 'making hope real for Australians fighting blood cancers'. Here Leon Wilson, partner / ECD Robyn&Leon talks about Day #4...

100km's into Day 4 and it's been raining torrentially for about 98 of them. The ITB in my right knee has gone from a dull ache to a sharp pain each time I extend my leg. Not great... there's still another 40km's to go, including a big climb. The caravans that threaten to knock us off while furiously overtaking are looking pretty dry and cosy right now.
TIHWSUV 1[4].jpgHolden presents its best SUV line-up yet, in its latest campaign developed by GrowthOps business, AJF Partnership, Melbourne.

Filmed in and around Wellington, New Zealand, Holden's five SUVs retrieve a stolen painting in a fast-paced, action-packed commercial that showcases the diversity of its SUV range.

With the recent arrival of the Acadia SUV, joining the Trax, Equinox, Tourer, and Trailblazer SUVs, Holden continues to meet the different needs of Australian and New Zealand drivers.

Screen Shot 2019-02-21 at 12.16.42 pm.jpgNSW Electoral Commission have released a first look at its 2019 State Election campaign. Independent agency AFFINITY won the NSW Electoral Commission contract back in September 2018, and have since been working on the campaign, set to launch this month.

Angela Smith, chief strategic officer and partner at AFFINITY explained the basis of the work: "Taking a look at available data, we quickly realised NSW voters had one of the best compliance records in Australia, and Australia is one of the most compliant countries in the world. Preaching about democracy or threatening the electorate with dire consequences wasn't necessary. Instead, our strategy was to enable the people of NSW and direct them to useful tools to help them remember to vote. As it turns out, whilst 90.49% of eligible voters turned out to vote at the previous election, the biggest stumbling block to not voting is simply in remembering when to vote."

contagious-pioneers-2019-image (1).jpgCHE Proximity has ranked #5 in the world in The Contagious Pioneers 2019 List, a list compiled annually from a rigorous analysis of the work featured on the Contagious I/O platform. This is the second year in a row CHEP has made it onto the list.

The London-based editorial team dissect the insight and strategy behind the Top 1% of global campaigns, trends, brands and technologies and features the work on their online platform and physical publication - which is then used by agencies and clients as best practice the world over.
Billusionist_Stars.jpgiSelect has followed up its 2018 launch of 'The Billusionist' with a series of new health insurance spots via Melbourne independent, Fenton Stephens. The campaign will see a staggered release, with the first component taking on the upcoming health insurance rate rise.
 
Directed by Exit's Michael Clowater, the first spot features a couple shocked at receiving news that their health insurance premium is on the rise again. Then we've got a talking dove that reveals itself as The Billusionist followed by a flurry of flying ninja stars towards a man on a spinning board with an apple strapped to his head and an absolutely insane explosion of orange glitter. You know, all the usual run of the mill stuff.

VIEW THE SPOT
Eddy_Herty (1).jpgIn a reflection of the tremendous creative opportunities now possible in today's outdoor ad market, The One Club for Creativity announced a partnership with Outfront Media, Inc, who will serve as exclusive sponsor for The One Show 2019 Out-of-Home category.  Deadline for entry is 21 February, 2019.

Outfront Media is one of the largest out-of-home media companies in North America.  Headquartered in New York, the company connects brands and consumers in the "real world" on giant creative canvases.  Their focus on creative, through in-house creative boutique Outfront Studios, has been recognized across the media industry.
James Hudson (1).jpgPublicis Groupe's Digitas, the Connected Marketing agency, has announced the appointment of James Hudson who arrives as new head of media based in Sydney.

With over 16 years experience in digital, Hudson joins Digitas with the remit to further develop and grow the agency's offering in Australia and New Zealand. Supporting clients across the region, his team is responsible for all strategy, implementation and management of media, including programmatic, SEO and social.

Hudson will report into Digitas Australia CEO, Adrian Farouk, and will work across all client accounts, including GSK, FCA and EA Games.

Libby Hams joins Photoplay Photography

Photoplay Photography Team (1).jpgPhotoplay Photography has welcomed Libby Hams (right) to the family, taking on a newly created producer role to help manage the photography house's burgeoning stable of local and international photographers and content creators.

Hams comes to Photoplay after 20 years working for some of the top advertising agencies in Australia, heading up production departments for Saatchi & Saatchi, BMF and M&C Saatchi, and most recently in her role as creative operations director at DDB Sydney.
Oxford Street Sign Images.jpgCB Exclusive - This year, ANZ is spreading its support for LGBTIQ+ inclusion beyond inner-city Sydney by transforming Oxford Street signs across the country into fabulous Mardi Gras sculptures as part of a campaign created by TBWA\Melbourne and Revolver/Will O'Rourke.
 
With 84% of LGBTIQ+ individuals believing there are still parts of Australia where they feel unsafe*, the Festival's celebration of diversity and commitment to social equality can feel a long way away for those living away from the famous Oxford Street parade-route.
 
Realising there are Oxford Streets all over Australia (123 to be exact), ANZ and TBWA\Melbourne together with Revolver/Will O'Rourke have transformed Oxford Street signs countrywide into unique representations of LGBTIQ+ culture, from rainbows and love hearts to sailor flamingos and fiercely proud unicorns.

210219 BC.jpgMKTG, a global business within Dentsu Aegis Network (DAN), has today announced that respected sports marketer Blair Crouch has been appointed to its executive team in a newly created role, general manager of marketing and strategy.

Crouch joins MKTG from the Moonee Valley Racing Club where he was general manager marketing and commercial during the two most successful Spring Racing Carnivals in the Clubs history, and previously held senior roles at the Australian Football League and sport and entertainment consultancy Gemba.

Crouch's role will be focused on driving incremental growth from MKTG's existing marketing and creative offerings as well as developing greater capability in consulting services for leading brands invested in sport and entertainment.

Sam Hall: Day 3 of FireFlies Antipodes

Sam.jpgThe FireFlies Antipodes charity ride from Christchurch to Queenstown is under way. From 17 to 23 February, the ride covers approximately 1,000km over six gruelling days. 12 riders from the marketing, creative and production industries are dedicating themselves to raising much-needed funds and awareness towards the Snowdome Foundation's mission, 'making hope real for Australians fighting blood cancers'. Here Sam Hall (above), executive producer at Blockhead VFX talks about Day #3...

"When you're riding in a bunch you watch the back of the legs of the rider in front, pedaling away, for hours on end.

Today, Day 3 travelling down the windy West Coast from Hokitika to Franz Joseph Glacier, I had the good fortune to sit behind Malachi and the tattoos on the back of his calves gave me inspiration.
Screen Shot 2019-02-21 at 6.21.03 am.jpgMedia and growth agency, Bohemia, has appointed Jessica Torstensson to the role of media director.

Torstensson joins the agency with almost a decade of media experience. She began her career at Mindshare in Sweden and was most recently group business director for GroupM agency Wavemaker.

She has previously worked with large-scale clients including Hungry Jacks and McDonald's launching McDelivery in Australia and New Zealand as well as overseeing various Nordic Unilever campaigns.
VICTA 18V PR IMAGE.jpgSydney based Sponge Agency has produced a national integrated campaign for Victa's new 18V range of power garden tools, which launched in January.

The campaign builds on the successful brand proposition campaign 'Rediscover Lawn Joy', launched in August 2018.

The TV and digital campaign is targeted at a younger, tech savvy audience who typically have smaller gardens and lawns. The lightweight 18V range makes sharing the garden chores ideal for all family dynamics. Set to a cool soundtrack, the TV commercial features a young couple as they happily go about preparing their backyard garden for a BBQ with friends.


0f08c2241342b3b4a5172ab3a586a7e4.jpgNew Caledonia Tourism has teamed up with Verizon Media's RYOT Studio to launch its latest campaign, combining digital and OOH to tempt visitors to the South Pacific island.
 
As Australia's closest South Pacific island neighbour (less than three-hour flight from Sydney) New Caledonia remains a favourite destination for adventurous tourists. Tasked with maintaining this momentum, RYOT developed an innovative and engaging campaign combining offline and online in a visually unique exciting and creative way.

ADFEST 2019 FABULOUS FIVE.jpgAdFest is proud to introduce this year's 'Fabulous Five' directors whose short film scripts were chosen from 49 entries representing 11 cities in the Asia Pacific and Middle East. FINCH director Josh Patrick Dawson is the only director chosen from Australia to participate in the 'Fabulous Five' program.

Every year, AdFest invites emerging commercial directors to write a short film as part of its 'Fabulous Five' program - one of the world's most respected platforms for kick-starting the careers of commercial directors. This year, directors had the task of writing a five-minute script inspired by the theme of AdFest 2019, 'TMRRW.TDAY'. Their scripts were then judged by some of the world's top production executives who make up AdFest's 2019 Film Craft Lotus & New Director Lotus Jury.

This year's Fabulous Five include:
  • Jo Motoyo, Director from Taiyo Kikaku Co., Ltd., Tokyo
  • Josh Patrick Dawson, Director at FINCH, Melbourne
  • Mai Murata, Assistant Director from Dentsu Creative X Inc., Tokyo
  • Rin Soejima, Director from AOI Pro. Inc., Tokyo
  • Tomu Yamaguchi, Director from AOI Pro. Inc., Tokyo
Screen Shot 2019-02-20 at 8.17.16 am.jpgNews Corp Australia has today unveiled a national commitment to its readers as part of the next stage of its highly successful 'We're For You' campaign via Big Red.

The campaign includes personal letters from the editors of each of its metro newspaper brands, published across the first two pages of today's newspapers. A similar letter of commitment from editors will appear in the Sunday newspaper network this weekend and in the regional mastheads next week.

Each message is tailored specifically to its local audience and reflects the editor's personal connection and the mastheads' overall commitment to its community.

View the Ben English letter - Ben English DT Day 1 Feb 20.pdf
View the Matt Deighton / Jessica Leo-Kelton letter - Matt Deighton AA Day 1 Feb 20.pdf
LeadingLadies & Isobar IWD Event Invitation (1).jpgThis International Women's Day #LeadingLadies presented by Agency Iceberg is partnering with Isobar in an industry-first morning panel event and conversation around how to achieve true diversity and inclusion (D&I) in the workplace.

The event will be held on Friday 8 March 2019, 7:30am to 9:30am at Isobar, 111 Cecil St, South Melbourne.

Limited tickets are available here.
Screen Shot 2019-02-20 at 7.29.39 am.jpgV8, in an effort to prove that Aussie parents have one of the most physically demanding jobs there is, has conducted a revealing experiment with NRL superstar, Kalyn Ponga of the Newcastle Knights in a new campaign developed by Publicis Groupe under The Neighbourhood.

In a 180 second digital ad, launched on Ponga's Instagram and Facebook pages, V8's Instagram and Facebook pages, and Campbell Arnott's YouTube channel, the 'Stay at Home Athlete' challenge saw parents Damien and Tia Rea leave their four children, all aged under 12, and their dog, Ruby, in the care of the 20-year-old professional athlete while Ponga was left with a camera crew and accredited sports dietitian to monitor him during the full day of parental duties.

arn-logo (1).jpgInitiative Sydney, the culturally-driven media agency within IPG Mediabrands, has been appointed to the media strategy, planning and buying portfolio for Australian radio and audio entertainment groups, Australian Radio Network (ARN), following a competitive review.
 
ARN broadcasts across six metropolitan markets to over 4.9 million people each week across three core brands; The KIIS Network, The Pure Gold Network and The Edge. ARN also operates iHeartRadio Australia, a free, all-in-one radio, music streaming, podcast and live events platform.
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A blog for advertising creatives in Australia. To pass on news or advertise on the blog, email michael@campaignbrief.com. To subscribe to Campaign Brief Magazine click here or download the subscription form. Magazine subscribers receive complimentary access to the online magazine archive (including current issue).
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