Most Australians support piracy crackdown

astralogo.jpgA majority of Australians believe individuals involved in the supply of pirated television should be prosecuted and punished, according to research released today.

According to the survey conducted by market research company Auspoll, 60% of respondents agreed that individuals who facilitate piracy should face prosecution.  Only 11% disagreed.
Screen Shot 2014-07-30 at 1.43.18 pm.jpgOn Sunday 20th July, the ABC's main television channel refreshed its branding with an exuberant package that celebrates diversity and puts eclectic characters on stage, front and centre. The brand work is underpinned by a 60 second spot edited to Australia's unofficial anthem, 'Throw Your Arms Around Me' by Hunters & Collectors via Method, Maud and Uncanny Valley.

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VIEW THE FIRST IDENT
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Freedom_Img_4_LoRes.jpgThe Salvation Army in affiliation with Sydney branding agency, Toast Creative, has today launched the first of a series of Australian campaigns for The Salvation Army's new Freedom Partnership Initiative.

The campaign called 'The Freedom Pledge' aims to raise awareness, engage and mobilise the nation to be part of ending modern slavery within Australia. The project will be driven by digital and social media over a period of two years.

VIEW THE CAMPAIGN SITE
The Work_CallforEntry_cover.jpgThe Call for Entries to The Work 2014 is out and it's FREE to enter.

Now in its 12th year of publication, The Work is a 400+ page, hard cover publication that features the very best advertising of the year from Australia, New Zealand and Asia. Published by Campaign Brief, The Work is recognised as the only true permanent record of creativity for the entire region.

Entry deadline is Friday, August 22nd 2014.

Please note that this year we have simplified the entry process:

All entries are to be supplied on a USB.

This will be used for both judging and artwork for The Work 2014 (this eliminates the need for agencies to send multiple expensive couriers and it will greatly speed up the production process of The Work 2014).

There are three things that differentiate The Work 2014 from traditional award shows:
Ep 1 Still 1.jpgWriter and musician, The Bedroom Philosopher has launched a new sketch show, 'Crazy Bastards' based on the Australian advertising industry, set in the 80s.

The three episode show was produced as part of ABC's Fresh Blood Initiative and is available on iview until August 14.

VIEW EPISODE ONE
VIEW EPISODE TWO
VIEW EPISODE THREE
resized_Godfrey.jpgSpikes Asia, the International Festival of Creativity taking place in Singapore from 23-26 September, has announced the jury members that will make up the creative effectiveness; design; film, print, outdoor & radio; media; and PR juries.

Says Phillip Thomas, CEO, Lions Festivals: "We feel very privileged to be able to announce these well-known industry names as being part of our juries for Spikes Asia 2014. They help set the standard for this year's awards and we will watch with interest as they debate and decide the best of creative communications in the region."

Creative Effectiveness Jury
Matthew Godfrey (pictured above), President - Asia, Y&R, Asia Pacific - Jury President
Charles Cadell, President, Asia Pacific, McCann Worldgroup, Asia Pacific
Natalie Pidgeon, Chief Strategy Officer, IPG Mediabrands, Asia Pacific
Nick Garrett, Managing Director, Colenso BBDO, New Zealand
Paul Roebuck, Chief Executive Officer, Singapore/Malaysia, Saatchi & Saatchi, Singapore
Rahul Kansal, Executive President, Bennett Coleman & Co, India
Ross Jackson, Asia Pacific Head Brand, Product, Client Marketing and Cross Border, Visa Worldwide, Asia Pacific
Wong Mei Wai, Head of Marketing, Vietnam Brewery, Vietnam
_C1P3994-thumb-400x400-124728.jpgThe Association for Data-driven Marketing and Advertising (ADMA) and the Institute of Analytics Professionals of Australia (IAPA) have announced that IAPA has entered into a formal alliance with ADMA, effective today.
 
The alliance was announced at the new ADMA BI and Analytics Lab, co-located with the IAPA National Conference, at the ADMA Global Forum, Sydney Hilton Hotel.

The alliance creates a unified voice around the rapidly evolving field of marketing and data/business analytics. The alliance will bring additional support and membership benefits for those in varied analytics roles such as fraud, risk, actuarial and operational analytics.
Retargeting_on_Facebook_by_the_Numbers.jpgAdRoll has released new research which reveals significant advertiser uptake of Facebook's mobile retargeting product across the world.
 
The findings directly support Facebook's emerging competitive position in the mobile market.
 
62 per cent ($US1.66bn) of Facebook's total advertising revenue for the recent quarter was contributed to by mobile. Additionally, eMarketer has projected Facebook will contribute 21.7% of the $31.5 billion mobile advertising market globally. Facebook's position is a result of its recent focus on mobile advertising. This is due to advertisers' rapid adoption of retargeting on Facebook over the past two years and the significant portion of customers being on mobile. Its app is on 3 out of every 4 smartphones.
Screen Shot 2014-07-30 at 7.46.35 am.jpgThis week KFC has launched its re-vamped burger range with the introduction of two new Burgers - The Zinger Stacker and The Kentucky. Set to the beats of an iconic 80's track the TVC campaign via Ogilvy Sydney showcases these two burgers in all their delicious glory, and reminds Australians that there is only one place to get the best chicken burger around - KFC.   

VIEW THE SPOT
australian-agency-star-chart-2014-900px.jpgStargazers of the media business will be interested in this graphic representation of the digital media universe in Australia. Produced by nuclei recruitment in Sydney, the infographic visually presents Australia's media landscape.

Says Dorota Dopierala, managing director of nuclei recruitment: "We adapted the idea from our UK partner, Neil's Recruitment, to create the Australian version of their Digital Agency Starchart for 2014."

VIEW THE FULL INFOGRAPHIC
DOWNLOAD THE FULL SIZE AGENCY CHART
5-1.jpgWhen the first Volkswagen was built, it was built for everyman. It was reliable, economical and affordable. It democratized excellence. The English translation of Volkswagen is 'The People's Car', and that's exactly what they were.

60 years on - after the first Volkswagen was first produced in Otahuhu, Auckland, Volkswagen NZ has launched a new crowd sourced project via Colenso BBDO reminding kiwis that not that much has changed.

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Nick Worthington.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Nick Worthington, creative chairman at Colenso BBDO, New Zealand.

BEST TV
Winner: The Parent's Circle. It's a wonderfully simple misdirect, you naturally assume that racism is somehow at the heart of these people's motives, and in allowing yourself to believe that they don't want you here because you don't belong, you allow yourself to be caught by the truth, that these people have all lost loved ones, and are from both sides, and they are praying that you don't end up in their shoes. It gets my pick of the week.
READ MORE...
-1.jpgEvery creative agency wants a beer account, so when Sense was appointed as the advertising and marketing agency for Australia's newest brewery, the Barrow Boys Brewing Company, naturally the agency was delighted.

Barrow Boys is a small batch craft brewery based in Melbourne. Headed up by experienced brewers and beer marketers Justin Trail and Ash Hazell, Barrow Boys has launched with a full-flavoured beer called Stormy Lager. It is already available in some of Melbourne's best watering holes, including Easy Tiger, Casa Ciuccio, Section 8, Toff In Town and Bar Lourinha.

The primary focus for Sense will be promoting the brand, communicating to the trade and marketing to a beer-loving public. It is anticipated that online, point-of-sale and other ambient or experiential opportunities will be developed to get the name established.
Spikes.jpgNews Corp Australia has today revealed the Australian industry leaders selected as jurors for the 2014 Spikes Asia Festival.
 
The 2014 Australian Jurors are:
 
Film/Print/Outdoor/Radio - Patrick Baron, McCann Melbourne
Creative Effectiveness - Natalie Pidgeon, Mediabrands
Branded Content - Scott Lambert, Innocean
Innovation - Emad Tahtou, Finch
Health - June Laffey, McCann Health
Media - Mike Wilson, Havas Media
Digital & Mobile - Ben Cooper, M&C Saatchi
Direct, Promo & Activation - Iggy Rodriguez, Leo Burnett
PR - Kat Thomas, One Green Bean
Film Craft - Lizzy Nash, The Feds
Screen Shot 2014-07-30 at 11.05.53 am.jpgCaltex Australia has launched its biggest brand-focused work in more than a decade with a campaign from Leo Burnett Sydney that honours the many ways Australia's leading fuel supplier keeps the country - and the economy - on the go every day.
 
The "With you all the way" campaign uses a gradually building soundscape that captures the myriad ways Caltex fuel enables Australians to go about their daily lives.

VIEW THE SPOT
VIEW OUTDOOR
Screen Shot 2014-07-29 at 12.44.30 pm.jpgWhybin\TBWA Sydney has launched a new campaign to support the launch of the David Jones Spring/Summer 2014 season. The integrated campaign centres around the concept of 'Exploration'.
 
The campaign stretches across a range of media: catalogues, a print, digital and outdoor advertising campaign, a short film and TVC, and a suite of social media initiatives to drive consumer engagement.

VIEW THE SPOT
VISIT THE YOUTUBE CHANNEL
VISIT STYLE HQ SITE
Oz Dean.jpgGlobal communications agency We Are Social has hired award winning creative director Oz Dean to join its Sydney office.

With 17 years experience working for digital, design and advertising agencies in London, Manchester, Sydney and Singapore, Dean's international resume includes work for clients including Singapore Airlines, Timberland, Heineken and Google.
Screen Shot 2014-07-29 at 9.01.47 am.jpgbeyondblue has continued its anti-discrimination campaign with the launch of 'Stop. Think. Respect' via Marmalade Melbourne.

The campaign continues to highlight the psychological effects of subtle discrimination. This time on the Aboriginal and Torres Strait Islander community.

VIEW THE SPOT
mX scented wrap with mock front page.jpgmX has continued its tradition of pushing the creative advertising boundaries with the launch of a scented advertising wrap to promote the Royal Queensland Show - Ekka.
 
Utilising NewsScent technology, today's mX in Brisbane will be wrapped in a visually powerful execution that will feature the scintillating aroma of strawberry sundaes in honour of the Show's iconic dessert.
GunnReport_reel.jpgThe Gunn Report has released the definitive "Best of Latin America" reel chosen by Saatchi & Saatchi's Worldwide Creative Director, Pablo del Campo.
 
del Campo has selected 50 commercials from 1990 to 2013 to represent the very best from his region in the past 24 years. 

"Every commercial on the reel is a gem!" said Gunn Report founder Donald Gunn. "Pablo has also written a few choice words explaining the creative and business dynamics that have shaped the advertising scene in Latin America and made it so particular and special."
 
The reel is currently free to view, however after its 3 week run on the Home Page of The Gunn Report, it will move to their subscription site as a permanent feature.
Paul_Pritchard.jpgIndependent digital network, Reactive, has appointed Paul Pritchard as managing director of its New Zealand office.

Pritchard brings to Reactive over 14 years in the communications game. In his most recent role as digital business director at DDB Group, Pritchard oversaw the growth of the group's digital offer. During his time RAPP Tribal became Campaign Asia Pacific Australia and New Zealand Digital Agency of the Year (2012), DDB picked up its first Webby award and a number of Cyber Lions, and DDB's Shaper program was launched.

In his new role as MD at Reactive Pritchard is tasked with raising the profile of the agency, building partnerships with existing and new clients and maintaining the high standard of creative and technical work Reactive is known for globally.
LIA-4-thumb-400x298-147196-thumb-200x268-147669.jpgFormer executive creative director and copywriter Rowan Dean has been appointed editor of the Australian edition of the Spectator, the oldest continuously published magazine in the English-speaking world. He replaces Tom Switzer, who has resigned after having been editor for the last five years.

Says Dean: "The fascinating thing about the Spectator, both here and in the UK, is how influential it is in terms of its readership. We are pleased to have not only the Prime Minister but many politicians from all parties are among our avid readers. The Spectator led the way in Australia in attacking the carbon tax, and it's not unusual to find ideas canvassed in the Spectator being picked up in the mainstream soon afterwards. We specialise in politics, art and culture, and we attract some of the best and wittiest writers around. I'm delighted to be taking on the role of editor, but I am fully aware that I have very big shoes indeed to fill with the departure of Tom, who has done such a great job with the magazine."
KCooney2_cc[2].jpgToday DDB Group Australia has announced Kieren Cooney (left) as managing director, DDB Group Sydney. Cooney will oversee DDB Group's Sydney based businesses including DDB, Mango, Remedy and Tribal.

As part of these changes, Nicole Taylor has been appointed as managing director, DDB Sydney, reporting directly to Cooney.

Simon Veksner: Emotions, weird shit and babies

Volvo-Trucks-The-Epic-Split6-640x352.jpgBy Simon Veksner, Creative Director, DDB Sydney

As we all know, emotional advertising is far more effective than rational advertising.

Many clients have read about this, and are now specifically requesting emotional advertising.

Cool.

Except, there's a problem. READ ON...

Entries still open for London International Awards

Steve Coll jpeg.jpgLIA Entries.jpgEntries are still open for this year's London International Awards.

Act quickly and go to the website and register. For Entrants that have already completed the entry process, there is still time to enter newly released work.

ENTER HERE

This year Australia and New Zealand is very well represented on the jury.

Warren Brown (BMF), Steve Coll (Pictured left - Droga5), John Mescall (McCann), Lisa Fedyszyn (Whybin TBWA NZ), Ralph van Dijk (Eardrum), Ramesh Sathiah (Song Zu), Anna Fawcett (Filmgraphics) and Rob Galluzzo (Finch) are all joining the judging panels. They will convene for the judging at the Encore Hotel in Las Vegas in October this year.

The top class 2014 LIA juries will be lead by these Jury Presidents listed below:

LIAJury1.jpg
Screen Shot 2014-07-28 at 8.28.19 am.jpgALDI has recently launched a further TV spot in its ongoing Price Reductions campaign via BMF, Sydney.

VIEW THE SPOT
Emma-Kate Dobbin.jpgM&C Saatchi Sydney has appointed former Telstra social media retail & consumer head Emma-Kate Dobbin to social content director.
 
The vastly experienced social content strategist is also an award-winning journalist, blogger, author and commentator.
 
Dobbin will lead the M&C Saatchi Group's expanded social content and brand journalism capabilities.
Screen Shot 2014-07-28 at 7.37.43 am.jpgTo celebrate the launch of Modern Family on Prime TV, FCB New Zealand has launched the Favourite Child Detector.

The Favourite Child Detector analyses parents Facebook behavior - including 'likes', tags, comments and photos - to determine which child they favor.

The device can test almost anyone - friends, colleagues, even a dog.

VISIT THE FAVOURITE CHILD DETECTOR

Executive Creative Director Asia Pacific: James Mok
Executive Creative Director: Regan Grafton, Tony Clewett
Copywriter: Alan Jones
Art Director: Angelo An
Senior Digital Designer: Andrew Jackson
Digital Producer: James McMullan
Account Manager: Steph Hueber
Head Of Digital production: Haydn Thomsen
Group Account Director: Toby Sellers
Media Manager - Roxane Vosper
Senior Digital Media Planner/Buyer - Lucy Leckie
Client Contact: Kate Whittle

Screen Shot 2014-07-28 at 7.14.02 am.jpgFederation University Australia has launched its 2014 Open Day campaign via Publicis CUBED.

It is the first time all campuses have been included under the single campaign theme, since the university came into being last October.

VIEW THE SPOT
Comms-Council-logo-300x131.jpgInaction on gender diversity is no longer an option - a message that resurfaced yesterday with BlackRock's warning to Australian listed companies which noted their approach to new gender diversity standards had been "lacklustre".

The spotlight is again on Australia's leading businesses to turn the conversation about gender diversity into action, though pressure to lift gender diversity will impact a much broader pool of organisations, including agencies within the marketing communications industry.
c&p.jpgcummins&partners has released the second stage of The World's First Crowd Sourced 3D-Printed QR Code Live Streamed Via Go Pro To A Smart Phone Or Tablet Device Drone Delivery Ticket System Project.

It's exactly the same except now if you buy a ticket to Creative Fuel, you can get a credit on it for when it's entered into a bunch of very important advertising award shows.
JW_A43R7810-1.jpgCampari Bulldog Gin has launched its first online campaign via The Royals, Melbourne which champions "That's the Spirit!" moments.

The first installment of the campaign, kicking off today, celebrates the 50th Anniversary of The Who's lead guitarist, Pete Townshend's, famous guitar 'smashing' which occurred at the end of their legendary gig at London's Railway Tavern in 1964. This iconic moment in rock and roll history was named one of Rolling Stone magazine's "50 Moments That Changed Rock & Roll".

To mark this momentous occasion with a "That's the Spirit!" salute, and to stamp its own unique personality on the burgeoning gin market, Bulldog Gin recently staged a live event in Melbourne featuring a number of local guitarists who concluded their sets with their own high impact signature moment. The footage of this event will be released on a number of online channels including Bulldog Gin's Australian Facebook page, YouTube, along with Vevo and several music and entertainment sites.

VIEW THE FILM
VIEW THE 'LEX' FILM
VIEW THE 'GINA' FILM
VIEW THE 'HOOLI' FILM
Annie_Fisher.jpgRe, M&C Saatchi Group's brand consultancy, has appointed the highly regarded Anna Fisher to the role of general manager.
 
Fisher comes to the role following more than 15 years as a proven performer in brand strategy, identity and design in agencies both sides of the Tasman.
 
She has extensive experience across a wide range of industry sectors including finance, insurance, energy, food & beverage, country and regional branding.
 
Most recently Fisher was client services director at Frost Design and was formerly a director of Designworks Group.
 
She was a key member of the team delivering innovative product and brand experiences for Air New Zealand during a period the carrier was anointed Airline of the Year three out of four years from 2010.
Screen Shot 2014-07-25 at 8.02.57 am.jpgGuilty's Edwin McGill has recently directed a new spot 'The Haunted House' via JWT Melbourne, to promote the new Twists & Turns app, part of the Melbourne Writers Festival.

Written with a dark air of gothic humour 'The Haunted House' presents a tactless lawyer with news that a medium-to-highly haunted mansion has been left to father and daughter by an unknown great-aunt. The concept plays on the classic haunted house story archetype with subtle, off-beat performance based comedy.

VIEW THE SPOT
Samsung_ASP.jpg72andSunny, Amsterdam has released a beautifully filmed spot to reinforce Samsung Mobile's agreement to be the first global partner of the ASP.

Directed by Mark Molloy via Exit Films Melbourne and Smuggler London, Samsung and the ASP celebrate the growth of surfing worldwide and remind us that out on the waves, every day is day one.

Shot by Australian DOP Greig Fraser, the film launches with the 2014 US leg of the ASP World Tour, featuring pro-surfers Kelly Slater, Stephanie Gilmore, Gabriel Medina, Mitch Crews and Johanne Defay. The first time you hold a surfboard, the first time you ride a wave, the first time you get barreled, the first time you win a world title. It doesn't matter where you are from or how good you are. Every day is day one.

VIEW THE SPOT

Agency: 72andSunny, Amsterdam
Creative Director - Paulo Martins    ​
Copywriters - Damian Isaak, Lee Hempstock
Production Companies: Exit Films Melbourne/Smuggler London    ​
Director - Mark Molloy    ​
Executive Producers - Fergus Brown, Chris Barrett, Emma Lawrence, Corey Esse    ​
Producer - Martin Box    ​
Director of Photography - Greig Fraser    ​
Editor - Patric Ryan    ​
Head of Production - Stephanie Oakley    ​
Designers - Renee Lam, ​Robert Teague    ​
Post Production: Glassworks Amsterdam    ​
Editing Company: Marshall Street Editors    ​
Colourist: Scott Harris    ​
Agency Producer: Eline Bakker    ​
Executive Creative Director: Carlo Cavallone

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A blog for advertising creatives in Australia. To pass on news or advertise on the blog, email michael@campaignbrief.com. To subscribe to Campaign Brief Magazine click here or download the subscription form. Magazine subscribers receive complimentary access to the online magazine archive (including current issue).
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