Gareth Jones and Sue Squillace.jpgMediaVest has announced the appointment of Gareth Jones (left) to the newly created position of head of strategy.
 
Jones has more than 15 years' experience in media and communications in both the UK and Australia, and joins MediaVest from his most recent position at MCN as national strategy manager.
Screen Shot 2015-04-02 at 8.46.47 am.jpgAdmark has produced a multi channel campaign to launch long-term client Etihad Stadium as the most technologically advanced and connected stadium in Australia with a $10 million dollar upgrade.

Creative director Andrew Crook said Etihad Stadium will 'turn spectators into game day participants, utilising high density Wi-Fi and a new Stadium App.'

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Laura Brown top dog.jpgLaura Brown, a newcomer to the advertising industry has won the Miami ad School Account Planning Boot Camp 2015 'Top Dog' Award.
 
The Account Planning Boot Camp, held in Australia for the first time this year, attracted students working in creative, account service and planning interested in deepening their strategic skills.
 
Says Helga Diamond, Sydney School director: "The Miami Ad School boot camp is tough, especially for the students who hold down demanding day jobs. The planners did extremely well in writing creative briefs and developing campaigns in partnership with our creative Students. It will prove to be a worthwhile time investment. We ask 'boot campers' to give us 12 weeks and in return we give them a good chance to hold senior positions in 2 to 4 years. Laura earned the top dog award because of the speed she absorbed knowledge that was new to her. Coming from behind, she displayed huge amounts of energy and passion for a new discipline and came up come up with thoughtful insights, strategies and ideas."
just Outdoor - WWF and Leo Burnett.jpgWWF-Australia has launched 'just' via Leo Burnett Sydney, an initiative that shows how simple it is to make small changes that help make a difference for the planet - 'just' by replacing mass-produced and often wastefully-packaged household products with simple and natural alternatives.
 
The just range of alternatives feature natural ingredients packaged in earth-friendly, recyclable and biodegradable materials.
FF_PIC_ZOO.jpgAfter months of scouring the country, ZOO Group has snagged experienced head of operations, Fleur Farrington back from Melbourne for a pivotal role in its Sydney agency.

Farrington has a history of hands-on agency experience that stretches from BBH and Emperor Design in London, through to studio manager at EURO RSCG Sydney (now Havas Worldwide Sydney), where she spent 3-years totally transforming the production facilities. In her 7 years as creative services manager at Spin Communications she worked on Fashion Week and Tropfest amongst other notable clients.
OPSMPTP-thumb-400x225-167364.jpgOMD/M2M has scored the most shortlist nominations from Australia at the finalist round of the 2015 Festival of Media Global Awards which celebrates the best in media thinking from around the world.

OMD/M2M has scored six nominations for OPSM 'Penny The Pirate' and OMD has scored two extra nominations for Paper Planes: Helping a Little Aussie Film Fly and Telstra 'driving a new model for data driven trading'.
Gav Simone Ryan - URBAN.jpgIndependent Experience Agency, URBAN has announced the appointment of strategy director, Simone Ellis (centre).
 
Ellis is an integrated brand strategist with extensive global advertising, experiential and digital expertise.

With over 15 years in the industry, Ellis has worked as a consultant on client and agency sides with a number of the world's leading brands, including Saatchi & Saatchi, Woolmark and I LOVE NY. She played a central role in the R&D and global marketing of Lovemarks, a celebrated brand manifesto that Advertising Age named as "one of the top 10 Ideas of the Decade."
ANDY_PHOTO_KHEMISTRY_6947.jpgThe new chairman of The Communications Council's Queensland committee Andy Fyffe, founder and managing partner of integrated creative agency Khemistry, has announced one of his priorities will be bringing iconic Queensland brands back into the hands of local advertising agencies through fostering agency collaboration, encouraging related industry sectors to work together, and expanding the local talent pool.
Project Joy 1st April 31.03.jpgHave you ever wondered what would happen if something that sounded too good to be true actually turned out to be real - especially on April 1? For one New Zealander, daring to dream big on April Fools' Day paid off handsomely this morning, when Tiaana Marsh swapped her 15-year old Nissan Avenir for a brand new BMW 1 Series worth almost $50,000.

"BMW is world-renowned as being the maker of the Ultimate Driving Machine, but also as the creator of many memorable April Fool's Day pranks," said the Managing Director of BMW Group New Zealand, Nina Englert.
Fish.jpgDDB Group Asia Pacific's regional creative director, Andy Fackrell, has launched a regional initiative with Greenpeace Australia to draw attention to the lack of fish labeling laws in Australia. ­­

Shot at Coogee Beach in Sydney, the viral film entitled 'Meal of Fortune' stars a games show presenter who invites unknowing passers-by enjoying fish and chips to take a spin at the wheel. The results highlight the lottery of buying fish without knowing what you're eating, where it's from, and how it's caught.

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Screen Shot 2015-04-01 at 10.24.05 am.jpgToday ABC News has launched a unique ABC Gallipoli Twitter project. Seeking to reflect live tweeting of key events in the days leading up to the Gallipoli landing and the events shortly after, @ABCNews1915 represents the Twitter accounts of more than 60 real sources from the time - 100 years on.

"There is no going back. Whatever footing we get on land must be held onto at all costs. Even to the last man." - Tweet from @ColSM (Colonel Sinclair-MacLagan) to #Anzacs.
image009.jpgCommunications services leader Blue Star has today announced a new partnership with Toys"R"Us. The two brands have pioneered an Australian-first with an advanced augmented reality (AR) experience and movie-making app, which is bringing Easter to life for kids of all ages in a retail environment.

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AJ2.jpg.jpgMarking its drive to offer digital and tech innovations for clients, DDB Group Asia Pacific has appointed Anthony J James (AJ), to the newly appointed role of Chief Innovation Officer for the network.

Working closely with Tribal Worldwide Asia Pacific, James (pictured left) will spearhead the commercial success of innovative digital solutions - from mobile apps to web-ordering-systems to e-stores to interactive retail assets - as well as enhancing client revenue streams and customer engagement.

David Tang, Vice Chairman of DDB Group Asia and President of DDB Group Singapore said, "Increasingly, digital innovation has become a key part of our marketing solutions for clients over the last three years. It has raised our creative excellence for StarHub, Unilever and McDonald's, including winning Cannes Gold Lions. We are now keen to take these technologies to drive commercial success for more clients across the entire Asia Pacific region. AJ is key to this growth strategy."
Screen Shot 2015-04-01 at 8.23.39 am.jpgUnilever Foundry and Lions Innovation are partnering to launch "Foundry 50 at Cannes" - a search for the world's top 50 marketing technology startups that are innovating to help brands better connect, engage and relate with people.

The Foundry 50 will be chosen by a panel of experts, including Brent Hoberman - serial entrepreneur and co-founder of Founders Forum, Rose Lewis - co-founder of startup accelerator Collider, Rob Dembitz, head of Lions Innovation, Caitlin Ryan, group executive creative director from Karmarama, Olivier Garel, head of Unilever Ventures and Marc Mathieu, senior VP of global marketing Unilever.
Nissan Tough Love.jpgThis week, The AFL Footy Show will see the return of the Nissan Tough Love Team; the major integration segment between The AFL Footy Show and Nissan Australia which is managed by Dentsu Aegis, Melbourne.

Back for its third year, the Nissan Tough Love team are a group of dedicated tradies that visit local footy clubs, netball clubs and homes across the footy season; lending a helping hand in the form of a renovation to the value of $10,000 - whether it be a footy club room, school hall or family home renovation.
jobdone.jpgFollowing on from Sunday night's Cricket World Cup 2015 win Carlton & United Breweries (CUB), in conjunction with MediaCom, has taken to the streets to applaud the Australian cricket team by posting congratulations messages on several Elite Screens, APN Outdoor's digital billboard portfolio.

Running under CUB's Victoria Bitter brand, who is a major sponsor of the Australian cricket team, the creative went live on the afternoon of Monday March 30 - less than 24 hours after the victory was claimed.
SPC FAMILY CANS PR IMAGES - LEO BURNETT MELBOURNE.jpgSPC and Leo Burnett Melbourne have taken a novel approach to make food labelling clearer for Australian consumers. They have redesigned the labels on SPC's family of iconic brands to create a new family of cans called #MyFamilyCan.
 
Says Jason Williams, executive creative director, Leo Burnett Melbourne: "This idea allows us to respond to an Australia-wide conversation, and to steer it in the right direction. This is bigger than just food labelling. It's about supporting Aussie produce in general."

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ADMA-30Below-SA-David-and-Goliath-April-2015_FINAaL.jpgThe South Australia branch of the Association for Data-driven Marketing and Advertising (ADMA), in conjunction with the local ADMA 30Below network, will host an event on Monday, April 13 from 6:00pm-8:30am featuring a 'David and Goliath' battle about innovation.
1.jpgRoughly 6,500 languages are spoken globally, but today OPI introduces the only one anyone will ever need. For the first time, the ancient dream of a common language becomes reality. The brand that has delivered color inspiration for over 30 years, has now launched the first universal colour language through a new mobile app, OPI ColorChat via DAN/Paris.

The OPI color experts know that color is understood at a glance, transcending language and cultural barriers to bind the world together in understanding.

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Picture 103.png
At a meeting of the Australasian Union of Television Commercials Production Companies (AUTCPC) held in Sydney on the weekend all Australian and New Zealand commercial production companies have agreed to be represented under the auspices of the AUTCPC.

All TVC production companies, along with Directors and Producers, are being made to comply under the authority and mandates of AUTCPC and its associate Unions. 

All production companies must comply with tough new mandates and all agencies, and consequently their clients, failing to comply will face scrutiny from the brotherhood of unions associated with AUTCPC.
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Apart from many new and revised mandatories covering issues such as workplace safety, compliance and insurance, above are some key points agreed by all attending the meeting (leaked to the CB Blog) that will affect agencies and their clients.
c4e64891-7937-4716-8bd5-ac56e6a7d324.jpgAdelaide Festival Centre has launched a new campaign starring comedic icon Barry Humphries which aims to draw a "new breed" to this year's Adelaide Cabaret Festival.

Created by Adelaide-based production company Cul-de-sac, the campaign features a candid Humphries "putting his own spin" on cabaret in a series of 15-second ads.

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RETHINK-tax.jpgThe government's recently released tax white paper - Re:think - designed to begin a "conversation" with the Australian public, has caused a furore within mainstream advertising creative circles with its suggestion that the existing and widely-ignored 2008 Responsible Advertising and Media Enforcement Levy (RAMEL) should be increased to 30% (from the current 15%) and used retrospectively against advertising agencies and media outlets that "wilfully and knowingly practice deceptive media targeting strategies for erroneous and misleading creative purposes".

According to one renowned advertising tax expert who prefers to remain anonymous for obvious reasons: "this is clearly a smash and grab by the ATO against the so-called 'scam ads' industry, whereby advertising agencies run 'fake' ads for the sole purpose of entering them into award shows.

"The existing legislation is broad enough to drive a Mac truck through, but by extending the RAMEL provisions to include "creativity in advertising" it opens the floodgates for ad agencies - and indeed media companies - to be retrospectively taxed at the punitive rate of 30% of the entire perceived ad spend (as deemed by the ATO) if it can be shown that the ad was not run for the intended and stated purposes of the campaign. In other words, if an agency runs an ad for a charity or other enterprise, but the clear reason the ad was run was to make it eligible for award shows, the ATO can come in and hit them for what they, the ATO, deem to be the appropriate media costs plus the full cost of the entry itself at the deemed rate.
DAVID-FINCHER-accountant.jpgSydney-based Infinity Squared has performed somewhat of a coup after landing one of the heavyweights of Hollywood, director David Fincher, for its growing roster of directors.

Fincher, whose showreel can be seen ​here, is best known for his movies like​ Fight Club​, ​Gone Girl​, ​Girl with the Dragon Tattoo​, ​and ​The Social Network ​(which won a Golden Globe for Best Director).

Hero.jpgFincher has directed TV commercials for clients that include ​Nike​, ​Coca­Cola​, ​Budweiser​, ​Heineken​, Pepsi​, ​Levi's​, ​Converse​, ​AT&T​and ​Chanel​and music videos for ​Madonna​, ​Sting​, ​The Rolling Stones​, Michael Jackson​, ​Aerosmith​, ​George Michael​, ​Iggy Pop​, ​The Motels​ and, most recently, ​A Perfect Circle​.

And will now be working across digital content and commercials with Infinity Squared. READ MORE...
drogatutssel.jpgCannes Lions has launched a new training programme that will help talent working in the creative communications industry make the transition into senior management. Masters of Creativity will offer a five day professional qualification and will be led by eight world-class 'masters' including Aussie expat David Droga, PJ Pereria and Mark Tutssel.

Delegates enrolled in the programme will work on a real brief from Mondelez International to reinvigorate its Bubblicious gum brand.

ZOO Saves-the-Day for Vanuatu

Save the Day.jpgOn Friday 13th March 2015, Cyclone Pam smashed into Vanuatu at wind speeds of over 270km/h, devastating communities across the country. As the news came through on Saturday morning, the last thing on the mind of the ZOO team was the TV shoot they were about to commence for Vanuatu Tourism.

"I was shocked to wake up on that morning to see the sheer devastation the cyclone had left behind - we knew that people we knew would be hurt and in pain,'' says Mark Lees, ZOO Sydney ECD.
AAEAAQAAAAAAAAAEAAAAJDEzMzM5MDMwLWFiNWQtNGRmMC1hYjY1LWVmYzExNTMwNTc3Mw.jpgOMD has announced the promotion of Dan Robins to lead the OMD Sydney digital team as head of interactive, filling the role vacated by Stuart Bailey's promotion to chief digital officer late last year.

Reporting to Bailey, Robins will take overall responsibility for the OMD digital output in Sydney as well as the continuous development of OMD's digital product.

Says Peter Horgan, OMD CEO: "Dan has been instrumental in developing the industry leading work we have been doing with Telstra in the digital space and he has also been leading our digital performance product over the last 18 months. He is the ideal choice to run the Sydney digital offering. Dan's promotion further emphasises OMD's stated approach to nurture talent and promote from within."
Headshot.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Eric Quennoy, executive creative director, Wieden Kennedy, Amsterdam.

BEST TV
There's some really good work in here, but I'm going with Tena: Control, which is the best incontinence ad I've ever seen. Sure it treads some familiar ground, but I love how manically jam-packed with funny ideas it is. Plus I really can't resist the opportunity to say that it made me piss my pants. READ MORE...
FPA_Logo_Horizontal_WEB.jpgSTW's Moon Group has been appointed by Australia's leading professional association for financial planners, the Financial Planning Association of Australia (FPA), as its creative agency of choice following a competitive pitch.
 
Effective immediately, the appointment gives Moon a remit to develop the strategy and creative for the FPA's 2015 consumer advertising campaign.
Victor Corones5.jpgSpending on social media in Australia will accelerate from its current level of 11% of digital spend to 26% over the next five years, according to new research from IPG Mediabrands division, Magna Global.
 
The new report, called The New Era of Conversations, says that while social media will continue to expand and fragment alongside other digital channels, social will take on accelerated relevance to specific audiences as more and more of consumers' conversations happen in the digital space. For marketers, good social marketing will deliver brand experiences that are tailor-made to capitalise on each social network's unique targeting capabilities and environment, therefore driving new and powerful marketing effectiveness opportunities.
Screen Shot 2015-03-31 at 6.42.52 am.jpgTimber decking looks great when first installed, but presents some ongoing struggles in terms of maintaining its appearance and condition. The Ekodeck bamboo composite decking range from Ekologix is somewhat of a revolution in that it looks and feels just like regular timber, yet requires no maintenance.
 
This strong insight led Fenton Stephens to create a simple, but fun, TV spot for the product.

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Shaun Warry RadiumOne VicNZ Sales Manager.jpgRadiumOne is expanding into Melbourne and NZ, today announcing the appointment of former TubeMogul sales director, Shaun Warry, as the latest new hire for the automated marketing company.

Warry will be based out of Melbourne and lead the push into the Victorian and NZ markets for RadiumOne, who entered the Asia Pacific market 14 months ago and is now servicing over 70 brands across the region.

Commercial director Patrick Darcy said RadiumOne was proud to be enticing sought-after industry talent.
WOVEN SKY WANG WEN-CHIH IN COLLABORATION WITH CAVE URBAN PHOTOGRAPHY BY STEVE SWAYNE.jpgClemenger Tasmania/OMD has announced its involvement in this year's Dark Mofo - the Museum of Old and New Art's prestigious winter festival in Tasmania, in a groundbreaking venture.
 
Clemenger Tasmania/OMD, in conjunction with Dark Mofo and key partners the University of Tasmania, Hobart City Council and News Corp have developed an exciting new project called The Hothouse.
Screen Shot 2015-03-30 at 11.02.05 am.jpgAnchor has recently built upon its 'Must Be Milk' campaign via Colenso BBDO, highlighting milk's benefits of strengthening muscles and developing luscious hair.

These are the subjects of Anchor's three-part 'Must Be Milk' campaign where milk's benefits are brought to life through the stories of talented kiwis. These stories are told through TVCs, online films, and in print, but the most interesting demonstrations are happening in the real world. The latest instalments feature a kiwi dancer who is set for big things, and a fresh young kiwi model, and continue to evolve the campaign.

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Screen Shot 2015-03-30 at 11.35.44 am.jpgBondi Advertising in its capacity as digital agency today announce the launch of the Will&Co website, www.willandco.com.au, designed and developed in Bondi Beach.

Says Jonas Allen, creative director at Bondi Advertising: "Will&Co are creative folk and their customers have a keen eye for design. Their cafe clients create outstanding experiences and deserved to be the natural heroes of the website. It is designed to be visually rich, interactive and responsive."
Dont Trade Me full page press ad.jpgDDB has launched its latest Paw Justice campaign today which calls for online auction sites like Trade Me to put regulations* in place to control the sales of dogs and stop puppy milling. The campaign has kicked off with live auctions on Trade Me selling advertisements to support the campaign, which all sold out within five hours.

Every year thousands of puppies are sold online in New Zealand. Often these puppies start their lives in tiny, filth-ridden cages, innocently burdened with ongoing injury and illness. There are no rules about how puppies sold online are bred; sellers don't need permits, vet checks and site visits, and they can overbreed their dogs without public knowledge or consequence.

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