Brothers_w7.jpgFrank "Still Alive" Müller, Gary Gross Müller from Gary Gross photography and Willie Fantonio Müller from Cursor Ctrl are combining forces in a spanking new venture: Müller Brothers Photography.
 
These highly gifted and spectacularly awarded 'brothers' met in New York in the early 2000s. Each one is a fine image-maker in his own right and they have always yearned to make images together.
 
Says Gary Müller: "But not in a weird way. It's almost as if we're on a TV documentary about dudes who were separated at birth, had no contact for 40-odd years, then met up again to find that they were all pigeon breeders, had married chicks called Delphine, hated politics and were fully into snapping off insanely good pictures."
4.jpgTwo of the world's most highly acclaimed creative directors, Matty Burton and Dave Bowman, are joining Special Group as founding creative partners in the recently announced Australian start-up.

The award-winning team has spent the last five years with TBWA as executive creative directors of the Sydney Group. Under their creative leadership the agency doubled in size and revenue, winning 19 new business pitches and taking it to the number one creative agency in Australia, as ranked by the Won Report.
PeterSchelstraete.jpgThe Spikes Asia Festival of Creativity, has today announced that it will be giving the sought after Advertiser of the Year award to The Coca-Cola Company - Asia Pacific.

Says Terry Savage, chairman of Lions Festivals: "Over the last few years we have seen Coca-Cola bringing home numerous awards for their marketing efforts. The purpose of the Advertiser of the Year Award is to recognise those clients who have distinguished themselves through the quality of their campaigns and innovative marketing; in other words, clients that are not afraid to embrace new ideas. Last year Coca-Cola were awarded 14 trophies across seven of the entry categories at Spikes Asia, proving that this is a well-deserved accolade that they can now add to their achievements."
Next Gen Ad Formats.jpgBig Mobile has launched a range of creative new high impact display advertising formats specifically designed for smartphone and tablet.

Developed by Big Mobile's UX team the new suite of next gen advertising products provide a creative canvas for advertisers to create rich story-telling brand building experiences and have been designed to leverage the unique interactive characteristics of mobile.

Canberra and Darwin digital radio trials extended

image003-thumb-400x156-124343.jpgCommercial Radio Australia (CRA) welcomed the decision by the Australian Communications and Media Authority (ACMA) to extend the DAB+ digital radio trial licences in Canberra and Darwin until 30 June 2015.
 
The scientific licences have been extended to provide an opportunity for broadcasters to experiment with new features and functionality on DAB+, as well as continue testing a range of planning techniques and equipment types.
Tornado Selfie Still.jpgA content led marketing approach for the Australian cinema release of natural disaster movie Into The Storm has received a huge response, garnering over 3 million views in just over a week and publication on websites worldwide.

Few audiences are more adept at filtering out marketing messages than the youthful movie goers Roadshow Films wanted to attract to Into The Storm. With this in mind they partnered with independent production company The Woolshed and Terry Tufferson (creator of the recent YouTube phenomenon 'Man Fights Off Great White Shark') to develop a piece of content that took the storm off the silver screen and into Australia's red centre.

VIEW THE OUTBACK SELFIE FILM
VIEW THE SYDNEY STREET PRANK FILM
LIQ FATHERS DAY PRESS_190mmx300mm2.jpgA topical ad published today in WA positioning Liquor Barons as the shop to get Dad's favorite drop this Father's Day. Agency: SHEDcsc, Perth.

VIEW THE AD PLUS CREDITS
Judit, Carlos, Jodie.jpgDigital marketing agency, Orchard, has bolstered its Sydney team with the appointment of 3 seniors to help with recent account and project wins across Brokenwood, Berrocca and the Cancer Institute.

Carlos de Spinola (centre) joins Orchard as head of strategy, a new appointment for the agency. Jodie Stumbles (right), a digital marketer with over 15 year's experience, joins Orchard as senior account director and Judit Sandor (left), an account director, joins the agency to work on the Electrolux Portfolio, Asaleo Care and Obela Hommus.
Nicky Marshall.jpgAustralian digital communications studio focused on explainer videos, infographics, and content strategy, The Explainers, has appointed experienced producer Nicky Marshall.
 
The Explainers has seen an explosion in demand for high-quality online video content and has expanded its team to meet that demand.
GW-30th_screenshot.jpgGood Weekend magazine will celebrate its 30 year anniversary with a special issue inside The Age and The Sydney Morning Herald on September 27. To mark the occasion, Fairfax Media has today launched a month long integrated print, digital, radio, DM, event and PR campaign via creative agency True Sydney.
 
The creative is designed to highlight Good Weekend's quality journalism through the magazine's collection of superbly written human stories and premium appeal for advertisers wishing to share their own brand stories.

Says Tom Armstrong, commercial director, Fairfax Media: "Good Weekend offers our advertising partners a premium and trusted environment with a highly engaged audience.

VIEW THE CAMPAIGN FILMS
FreeviewPlus grid.jpgA new era in Australian free-to-air TV begins today with the launch of FreeviewPlus, the new service that provides access to more content and services from the Freeview networks.

Heralded as one of the most important advances in free-to-air television in this country since the introduction of digital TV, FreeviewPlus will revolutionise the way Australians watch TV.
Jane_Potmans_SS14_15_Banner.jpgMelbourne agency Jane has launched a new campaign for fashion brand Portmans, starring Australian IT girl Jess Hart.

Shot on location in New York, the multi-channel campaign kicked off nationally last night with a television commercial that sees Jess shine as she turns the city into her personal catwalk. The first of two edits to air this month, the spot features a refreshed summer mix of iconic pop song Diamonds, created exclusively for the spring / summer campaign.

VIEW THE SPOT
VIEW THE GIFS
AGL-Still 3.jpgEnergy company AGL has launched a new integrated campaign via GPY&R Melbourne, which aims to make energy more tangible by showing just how important energy is to our everyday lives.
 
The new campaign takes viewers through the arc of a day, and explores the various ways energy carries us through from one moment to the next. From the simple and ordinary, to the complex and critical, AGL provides the energy for every part of every day, now and into the future.

VIEW THE 60# BRAND TVC
Austria-coverage.jpgIt hasn't taken long for the Austrians to pick up on BWM's realestate.com.au campaign starring their very own Arnold Schwarzenegger.

CB is not too sure what Austrian readers of Kronen Zeitung think of the campaign but guess they are as mildly amused by it as us Aussies.
IKEA-TEMPE-1.jpgThree Australian families bedded down at IKEA Tempe in Sydney last night after applying for the most unique Airbnb listing, that caught the attention of IKEA fans all around the world. The campaign was via The Monkeys with PR by Mango and Espresso Communications.

Shortlisted from more than 1000 entries, the three families who convinced IKEA hosts they were most worthy of this once in a lifetime stay, arrived as the Tempe store's registers were shutting down and doors were closing for the day.

VIEW THE VIDEO
AUSTRALIAN-STORY-ABC.jpgOne half of Jungleboys directing duo The Van Vuuren Bros, Christiaan Van Vuuren will be featured on Australian Story tonight at 8pm.

The story documents Van Vuuren's journey from making Youtube videos to pass the time while in a quarantine ward suffering from TB, to teaming up with his brother Connor and making the move into directing TV Commercials and Comedy TV Series.

VIEW A PREVIEW OF TONIGHT'S EPISODE
DDB Grad. Big Hit, Little TV.jpgDDB Group Australia has kicked off its Grad Program for 2015 with a call out to aspiring professionals in the marketing and advertising landscape to create a "Big Hit" for a "Little TV".
 
Now in its 16th year, the DDB Group Australia Grad Program is one of the most sought after in the industry with successful candidates securing a full time position with the leading advertising and communications group.

This year's theme, "Big Hit, Little TV", is inspired by the ongoing need to stand out in a cluttered market, an increasing challenge faced by clients on a daily basis. The group is looking for grads to demonstrate that they have a keen understanding of current media and how to create opportunities for themselves within this landscape.
VW-CONFIDENCE-2.jpgCB Exclusive: Volkswagen Group Australia and DDB Sydney have just launched a new campaign in celebration of the new look Polo.

Officially launching last night with a 60sec TVC, the Polo Mojo campaign positioned the new Polo as the confident choice, with its sophisticated design, impressive fuel saving performance and above class safety; it clearly punches above its weight in the small car category. This commercial brings this notion to life to tell the story of everyday Australians being inspired by the confidence their Polo gives them.

The TVC takes a whimsical look at one of the leading scenarios in which confidence is key - approaching potential partners - and provides characters with the confidence that can only come from the most confident of drives, the Volkswagen Polo.

VIEW THE SPOT
KENNARDS-1.jpgKennards Hire launched its latest advertising campaign blitz and brand refresh last night, spearheaded by a sponsorship of the Nine Network's The Block.

The suite of new work for television, outdoor, print, digital and social was produced by KONTENTED, who announced the deal with Kennards Hire last month.

The multi-channel integrated campaign is aimed at refreshing the brand of the family owned, independent Australian company. Already a trusted trade and DIY supplier, the TVC re-introduces the benefits Kennards Hire can provide to the larger commercial operator. Specifically, the suite of work seeks to outline the broad range of customers Kennards Hire can service - from small home projects to large infrastructure and commercial construction.

VIEW THE SPOT
Ben_low res.jpgJudges for the 2014 Media Federation Awards have chosen 56 finalists to battle it out for the honour of winning an MFA Award in the program's 16th annual year.

Says Brett Dawson, Media Federation Awards chairman and Bohemia managing partner:
"This years standard of entries confirms the growing influence the media function has on content, technology and marketing at large. We deliberately turned up our focus on recognising the work that has demonstrated return on investment and value creation for clients. Congratulations to all the finalists."

The 2014 Media Federation Awards finalists are:

Automotive
• Kia Motor Corporation, Game On, Initiative
• Toyota Motor Corporation Australia, Megafactories Toyota Australia: Built by People, TMS
TomWard-web.jpgEnero-owned agencies BMF Melbourne and Naked Melbourne will join together forming one team under the Naked brand, effective immediately. This change is specific to Melbourne only and the combined team will be led by Tom Ward (left), managing director of Naked Melbourne.

Says Ward: "Since moving into the same building a few months ago, the Naked and BMF teams have enjoyed collaborating on a number of projects. It was a natural next step for us to make it a permanent arrangement. This is a great team of people with very complementary skills and the change really enhances our scale and capability. Overall it is a win, win for clients and staff alike."

Says Dominic Stinton, CEO of BMF: "I'm a huge fan of Tom's and having considered what is best for our staff and clients in the Melbourne market, I am very confident the united team, now with greater capability, will continue making great work on an even greater scale."
MTV EXIT1.jpgMTV EXIT Foundation, together with USAID, Australian Aid and ASEAN has launched the latest installment in its long-running campaign to raise awareness of human trafficking around the world with a four-minute educational music video by McCann Australia.

The spot, "Broken Dreamers", features an original song by Paris-based electro pop artist Birkii, and tells the story of three characters caught in nightmarish modern-day slavery scenarios. The stories unfold in the form of a pop-up storybook, highlighting the collision of innocence and malevolence.

VIEW THE SPOT
Scary-BBDO.jpgI kinda like this new ad for GE, by BBDO New York.

The message is that new ideas are scary, and can only thrive in a welcoming environment.

I bet the ad will resonate with many ad Creatives, who'll feel it's an equally valid commentary on our own industry.

But is it actually true? READ ON...
Thanks Purple Star High Res Image.jpgLoyalty programs don't have to be complicated, points-based schemes, according to Telstra. Recognising the loyalty of Telstra's customers by saying Thanks and connecting them to the passion points in their life can be more impactful than a traditional points program.

So says Telstra's Nick Adams, Director of CRM, Digital and Loyalty, who will talk about the rising success of the telco's one-year-old Thanks loyalty program at the next ADMA Victoria Branch Guru Breakfast in Melbourne.

The breakfast takes place Thursday 18 September 2014, 7.00am to 9.00am at The Point, Aquatic Drive, Albert Park Lake, Victoria.

Adams spoke at a Guru breakfast last year about the launch of Thanks and will now share insights into the strategy behind the development, execution, delivery of the program, and how Thanks has helped Telstra connect people with the things they love.
Winephoria_logo[6].jpgWinephoria, a new service that helps pair people with the wine that's right for them, has launched with the help of Publicis CUBED, Melbourne. The new brand, previously trading under The Wine Sellers banner, utilises independent wine experts to help wine lovers better understand and enjoy their wine. With a unique 'wine concierge' that makes impartial decisions on wines based on a customers tastes and send cases accordingly, it's a service that is innovative and highly personal.
MYER 9065 Fashion Book OS-10-8_P01_common.jpgOgilvy & Mather, Melbourne was crowned Agency of the Year on Friday at the 23rd Annual Australian Catalogue awards at The Palladium at Crown in Melbourne, an event that celebrates the creativity, diversity and success of Catalogues as a media channel.

Finalists in the category, which was sponsored by AIW Printing, included Red Jelly, Cumming Agency and Studios, Working Girls Creative.

Says Kellie Northwood, executive director, ACA: "It was a great event and there was certainly a lot to celebrate for this year's winners, who are all very deserving. A special congratulations goes to Ogilvy & Mather - being honoured as Agency of the Year is undoubtedly a standout achievement.

"The awards are still the foremost retail event of the year and this night of nights aims to reward excellence and talent in an effective, vibrant and sustainable media channel."

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The Work_CallforEntry_cover.jpgThe Call for Entries to The Work 2014 has been extended. The final deadline is this Tuesday, September 2nd.

Now in its 12th year of publication, The Work is a 400+ page, hard cover publication that features the very best advertising of the year from Australia, New Zealand and Asia. Published by Campaign Brief, The Work is recognised as the only true permanent record of creativity for the entire region.

Please note that this year we have simplified the entry process:

All entries are to be supplied on a USB.

This will be used for both judging and artwork for The Work 2014 (this eliminates the need for agencies to send multiple expensive couriers and it will greatly speed up the production process of The Work 2014).

There are three things that differentiate The Work 2014 from traditional award shows:
STAPLETON-CHALLENGE.jpgCATMUR-CHALLENGE.jpgThe worldwide #IceBucketChallenge in aid of finding a cure for Motor Neurone Disease has started to spread into NZ Adland this week. After being challenged by Damon Stapleton, Shane Bradnick nominated Justin Mowday, Nick Garrett and Ben Fahy. In turn, Garrett challenged Paul Catmur yesterday and in turn challenged Nick Gallagher, Luke Farmer and Marty O'Halloran.

VIEW STAPLETON CHALLENGE
VIEW BRADNICK CHALLENGE
VIEW CATMUR + OTHERS CHALLENGE
VIEW GARRETT + OTHERS CHALLENGE

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ARNI-AUSTRIA-LUCKY.jpg'Lucky Country', the fifth spot in the 'Australia Lives Here' campaign, has just gone live.

This one focuses on Arnie discovering the suburb profiles and investor section on realestate.com.au.

VIEW THE SPOT
Bankwest Business_Cleese.jpgBankwest has released the next phase of its new tv campaign with iconic comedy legend, John Cleese. Launching this Sunday (August 31), Bankwest Business will be featured in TVCs nationwide as well as print, outdoor and online.

The spots were directed by LA based Aaron Stoller through Revolver, with legendary Aussie DoP Russell Boyd, through Revolver. This is the fourth spot from the campaign, via Host Sydney. All spots were co-written with Cleese, highlighting the ways Bankwest is making banking easier for customers.

VIEW THE SPOT 
bulleit3-thumb-400x209-129537.jpgAustralia has continued to performed well at the shortlist stage of the 2014 Clio Awards scoring a further 29 finalist entries.

Clio has revealed finalists for the Audio, Audio Technique, Clio Music, Film Technique, PR and Hall of Fame categories.

On Tuesday it was revealed that Australia had scored 44 finalist entries with Leo Burnett Sydney leading the Australian agency charge with a score of 15, with the recent . Leo Burnett Sydney has continued its success scoring a further nine finalist entries in Audio, Audio Technique, Clio Music, Film Technique, PR and Hall of Fame bringing the agency's total to 24.
SAMSUNG BLACK CAT HERO[6][1].jpgBlack cats have been in the news lately due to the fact that they are being abandoned, and all because they don't take good selfies. The RSPCA in the UK reported that 70 percent of cats waiting for adoptions are black and one of the reasons people are ignoring them is they are trickier to photograph.

Samsung New Zealand, via Colenso BBDO Auckland, thought it could help and quickly reacted with a smart social campaign that offered a practical solution for all cat lovers whilst at the same time highlighting features of their latest smartphone, the Samsung GS5.

Working with renowned animal photographer Rachael Hale McKenna and the Auckland SPCA Samsung ran a very special photo-shoot that demonstrated how to take better photos of black cats, so people everywhere can help resolve the problem of abandoned or un-adopted cats

VIEW THE VIDEO
LOCO-1.jpgAn interesting web film from Sydney-based Lococrabz Productions for clothing company Minus 61.

VIEW THE SPOT

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A blog for advertising creatives in Australia. To pass on news or advertise on the blog, email michael@campaignbrief.com. To subscribe to Campaign Brief Magazine click here or download the subscription form. Magazine subscribers receive complimentary access to the online magazine archive (including current issue).
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