GRAHAM-2.jpgThe Call for Entries to The Work 2018 is out and it's FREE to enter.

The deadline is Wednesday 28th February, 2018

Now in its 16th year, The Work features the very best advertising of the year from Australia, New Zealand and Asia. Published by Campaign Brief, The Work is recognised as a true record of creativity for the entire region. 

There are three things that differentiate The Work 2018 from traditional award shows:

Firstly, entries are FREE.

Secondly, we are selective - to qualify for entry the ad or campaign must have already passed the test and been a finalist or winner at an awards show.

Thirdly, there are no wasted entry fees - only entries that are accepted into The Work incur an acceptance fee.

All entries are uploaded online: Judging will take place mid March and notifications of acceptances will be sent out early April 2018. Accepted work will be featured on The Work 2018 website.

STEP 1. The first step is to register and then log in here. Then follow the upload instructions.

Read this bit: EVERY entry to The Work 2018 must have already "passed the test" and been a WINNER or a FINALIST at a recognised city, national, regional or international awards show between January 1st, 2017 and January 31st, 2018.
ADFEST 2018 CALL FOR DELEGATE (1).jpgAdFest is now inviting creative and production professionals from around the world to register for Delegate Passes to attend next year's festival, which runs from 21st - 24th March 2018 in Pattaya, Thailand.

For the third year running, AdFest will be divided over two streams: Craft@ADFEST on 21st and 22nd March, followed by Creative@ADFEST on 23rd and 24th March.
Logo with Devices v01.001.jpgMelbourne start-up FGMNT, has today announced a completely free and fully functional 30 day trial of the ground-breaking visualisation and efficiency tool, SITU. In the spirit of Christmas giving, the SITU team wants all agencies to experience the benefits of developing, testing and visualising campaigns in real out-of-home environments.
The power of SITU is that it allows agencies to easily drag and drop their creative concepts into a real life scene and test it through the eyes of the consumer, in VR. This opens up huge possibilities for creative agencies to hone their campaign to perfection and have full confidence that their messaging will have the unmissable impact they intended.
Nick GARRETT.jpgClemenger BBDO Melbourne CEO, Nick Garrett, is assuming the role of CEO of the agency's Sydney and Melbourne offices. This follows the announcement in September that Andy Pontin would be stepping down as CEO of Clemenger BBDO Sydney in early 2018.

Clemenger BBDO is fortunate to have strong management depth in both Sydney and Melbourne. In Sydney, the agency is led by the fantastic team of managing director, Emily Perrett, chief creative officer, Ben Coulson, and chief financial officer, John Rizoski.

Equally, Clemenger BBDO Melbourne has great leaders in Gayle While as deputy CEO, Simon Lamplough as managing director, James McGrath as creative chairman and Paul Rees-Jones as executive planning director.

Says Robert Morgan, executive chairman of the Clemenger Group: "Nick has demonstrated great leadership in his time at both Colenso BBDO Auckland and Clemenger BBDO Melbourne.  He gets the needs of the new age of advertising, he's a hunter, is loved by his clients and is a magnet for talent.  He is a passionate believer in the importance of creativity as our key differentiation.  He also makes the complex clear in respect of being a successful marketer in the digital age.
Screen Shot 2017-12-14 at 8.30.37 am.jpgFormer Saatchi & Saatchi Melbourne group creative director Leon Wilson is joining forces with branding and design agency Red Robyn's founder Robyn Brazenall to evolve the agency's offering.

Red Robyn has been creating and supporting some of Australia's most recognised brands for over 15 years. The new agency, Robyn&Leon, is restructuring around three verticals; branding and design, advertising, and brand purpose.

The restructure comes alongside a shift into new premises in William Street, Balaclava.
Ben Mooney (1).jpgMullenLowe Profero, the global digital transformation network of MullenLowe Group, has today unveiled its new global leadership structure.

Ben Mooney joins as global head of business transformation and MullenLowe Profero Americas CEO and MullenLowe Group NY president Aaron Reitkopf adds the role of global chairman to his current responsibilities.

Mooney joins the network from Publicis.Sapient where he held the role of director of sales and partner alliances. His appointment follows a global career across Australia, Africa and the UK, with management positions at SapientRazorfish, Razorfish, ArdentDigital, BlueArc and Ryarc. In the newly formed role of global head of business transformation, Mooney will be responsible for driving new business, developing global client relationships, overseeing talent transformation and structuring deeper collaboration with technology partners. Mooney will initially be based in Sydney, and will be relocating to New York in 2018.
ADCchairs (1).jpgThe One Club for Creativity, the world's foremost non-profit organization celebrating creative excellence in advertising and design, has announced nine creative leaders who will serve as jury chairs for the prestigious ADC 97th Annual Awards.

This year's jury chairs are:

Greg Hahn, chief creative officer, BBDO New York

Brand/Communication Design:
Sagi Haviv, partner, designer, Chermayeff & Geismar & Haviv, New York
Scott Laird.jpgNational media agency Initiative is accelerating its focus on helping brands take the initiative in culture with the appointment of Scott Laird as director of people and culture. He will be a member of the Initiative National Senior Leadership Team.
Says Melissa Fein, CEO, Initiative Australia: "Our business is rapidly moving to a new competitive positioning where we are delving deeply into cultural and growth analytics that lead to enhanced growth for our clients' brands.

"Scott will play a key role in developing and driving the people and culture programs that underpin our transition. He is a passionate and high-energy professional with a very important role to play for us."

Laird has been people and culture manager at Publicis Media for the past two years working across all Publicis' ANZ media brands and has led the group's learning and development programs. His HR experience began within Publicis' creative agencies before moving to media. His career has also seen him working as an athletics coach in Australia, playing professional hockey in Europe and a four-year stint at a special behavioural-support school.
XXXX_GOLD_1 (1).jpgAustralian beer brand XXXX GOLD launches its version of the classic Christmas spot with the latest instalment as the official beer of the Australian Cricket team. The TVC was created by Host/Havas and follows on from the launch of the tech enabled Goldie at the start of The Ashes.

XXXX GOLD is looking to bring a little cricket cheer to everyone this summer. Given it's December the country has already seen it's fair share of Christmas ads so XXXX GOLD thought it was time to remind everyone about what's really important, the Cricket. Sure Christmas is a bit of fun but it's all over too quickly and we're about taking in the gold over a long, hot, Australian summer. So with the Aussies already up two zip, we agree with Andy Williams, it truly is the most wonderful time of the year.

Google_Sydney_1080x1920_Harbour_01 (1).jpgGoogle has launched a data-led digital outdoor campaign for Pixel 2 demonstrating the power of the world's best rated smartphone camera, created in collaboration between R/GA Sydney and PHD.

The campaign leverages various signals including time, location, weather, and even air-traffic control data to show photography captured on Pixel 2 in hyper-relevant ways.

Example executions include references to quokka selfies captured on a Pixel 2 in departure lounges for flights heading to Perth, while Pixel 2's unlimited storage feature is brought to life in contextually-relevant images of major cities shot by local photographers.

Says Stephanie Douglas-Neal, group business director, PHD: "This is a great example of how we can use context to creatively enhance the relevance of outdoor advertising - and do so with scale."

Says Hamish Stewart, executive creative director, R/GA Sydney: "Contextual outdoor gave us a fantastic opportunity to tailor each execution to a specific time and place."
Screen Shot 2017-12-14 at 6.40.12, the site that compares virtually everything, has launched its biggest ever integrated campaign via creative partner One3Six and Frontier Australia.

The $15 million investment includes a new spot that celebrates the endless pursuit of finding better, featuring music produced by Song Zu.

The spend includes a combination of metro and regional TV, subscription TV, broadcast sponsorship as well as digital brand investments.

Image 1_1920x1080 (1).jpgAustralia Post has launched a new integrated campaign across TV, outdoor, digital and social channels via Y&R Melbourne.

The campaign focuses on the build-up preparations for Christmas and the role Australia Post plays in making delivery and collection services easier. Shipster, Australia Post's free shipping membership service that launched last month is a feature within the campaign, along with Australia Post staff starring in videos delivering informational messages - sung in a choir to the tune of popular Christmas Carols.

LEVI SLAVIN.jpgOne of the region's most formidable creative talents, Levi Slavin, chief creative officer of Colenso BBDO Auckland, is joining AdFest 2018 as jury president, Film Lotus and Radio Lotus.

Slavin has won over 100 international awards across dozens of campaigns, including one Black and five Yellow Pencils at D&AD. His work has featured at TED, ranked #1 on the iTunes music and podcast charts, and has spanned product innovation, literature, television series, and film.
REWE2 (1).jpgDirector Jason Smith, represented locally in Australia and Asia by Filmgraphics, has just shot a split screen visual feast for German supermarket chain REWE via German agency thjnk, Hamburg and Cobblestone.

Smith is a true international director, who has directed jobs all over the globe this year, including this year's NRL State of Origin campaign for Sydney based agency Archibald/Williams.

13.jpgLast night marked the inaugural launch of MADC's new Wunderkinds program, at AIRBAG in Cremorne.

The unique program aims to give the best 2017 advertising graduates a once-in-a-lifetime opportunity with one-on-one access to some of the best senior creatives in Melbourne.

Recognising that the gap between learning and earning is widening, as agencies increasingly look for creatives that are employment ready, Wunderkinds is geared towards giving young creatives a complete range of skills with a folio to match.

D&AD Awards 2018 entry deadline Wed, Feb 14

Screen Shot 2017-12-13 at 9.01.18 am.jpgD&AD Awards 2018 are open for entries, giving you your next opportunity to win the industry's most prestigious prize. The deadline for entries is Wednesday, February 14, 2018.

Entering D&AD Awards isn't just about having your hard work recognised; it's also a chance to support your industry. As a not-for-profit, all our surpluses are invested back into the creative community through programmes like New Blood Shift, helping new talent prosper and campaigning for a fairer, more diverse, more sustainable industry.

Zaid Al-Asady Headshot (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Zaid Al-Asady, senior vice president and creative director at Deutsch Los Angeles.

Winner - Bulldog Skincare: Investigation. Talk about gutsy. Insightful, down to earth and extremely witty, this couldn't be more British. Great stuff. And what a great way to flip the script at a time of year when everything starts to blend together and feel same-same. This hilarious spot will stand out for sure. READ MORE...
TeaUglowJudgeDANDAD (1).jpgD&AD has revealed the global line-up of creatives set to take part in the 56th edition of its Awards. D&AD Awards exist to stimulate, inspire and award the very best in creative excellence. Recognising beautiful creative ideas, brilliantly executed.

In keeping with tradition, the D&AD Awards will be judged by some of the international creative communities' highest profile members. Australian creatives are represented by 12 judges this year, led by Jury President Tea Uglow (pictured above), creative director at Google Creative. Australian agencies took home 57 awards in 2017, including a Black Pencil for Public Affairs Campaign in PR for 'Meet Graham'. Clemenger BBDO, Melbourne also took home the coveted prize of Most Awarded Advertising Agency.
Dianne Richardson (1).jpgOMD has today announced the appointment of Dianne Richardson to managing director, OMD Melbourne.
Richardson joins OMD from her US based position of executive vice president, chief strategy officer at UM USA. Richardson's career spans more than 20 years in Australia, the U.K. and the U.S., working within media agencies UM and Starcom, as well as client side with Mars Inc. and PepsiCo. Her key passion is utilising media as a lever for client growth, which she has contributed to for brands such as BMW, MINI, H&M as well as platforms such as Hulu.
Her Australian experience is also extensive, having worked with some of Australia's biggest and most progressive brands, including Optus, Virgin, Suncorp, Mars, Lion Dairy and Drinks, GM Holden, Subaru, Sportsbet and Seek.
Scoundrel Animation Grid (1).jpgScoundrel in partnership with Blinkink has announced the launch of Scoundrel Animation.

14 animation and mixed media directors will come under the Scoundrel Animation banner to be represented through the Australian, New Zealand and Asian markets. The partnership opens the door for local agencies to work with globally recognised animation directors.

Says Adrian Shapiro, executive producer, Scoundrel: "The soulful and artful nature of Blinkink's combined works is a great fit with Scoundrel and we're really excited about launching Scoundrel Animation and creating some exceptional work locally."

Directors on the roster include Greg Barth, PES, Noah Harris, Chris Bristow, Layzell Bros, Joseph Mann, Becky and Joe, Nicos Livesey, Elliot Dear, Michael Marczewski, Rune Spaans, Parabella, Kyle Bean, Catherine Losing

Visit to view reels.

Email or call Scoundrel for more info +61 2 8287 8800.
4_490 (1).jpgThe Cannes Lions International Festival of Creativity has announced that brothers Piyush (left) and Prasoon Pandey (right) will be honoured with the Lion of St. Mark award at the 2018 Festival.

Piyush Pandey, executive chairman and creative director Ogilvy South Asia won his first Cannes Lions awards with two Gold Lions for his work on an anti-smoking campaign in 2002, marking the start of a period of global recognition for a man who was already a creative legend in his native India. Piyush's work is considered instrumental in the popularity of advertising campaigns produced in Hindi during the 1980s and 90s, heralding a shift to more universally accessible creativity in India.
The Creative Relay - From L to R - Paul Dunne, Tara Ford, Cam Blackley (Halloween clown), Dan Higson.jpgFollowing the recent launch of The Creative Relay, an exciting industry-first podcast series by music and sound design leader Smith & Western, the fourth "Halloween Special" episode has just been released.

Breaking the traditional podcast mould, the series has taken a relay-based approach - the baton is passed from creative to creative in each episode, as one episode's interviewee becomes the next episode's interviewer.

FFX011_TM SXSW Promotion Holding Screen_M1 (2).jpgFairfax Media is laying down the gauntlet to Australia's creative talent with the chance to experiment with its new rich media advertising formats and showcase their agency to win the ultimate inspiration trip to the USA.

Open from 11 December 2017 until 19 January 2018, the Fairfax Rich Media Challenge gives creatives, techs and designers free rein to design a mobile interscroller and demonstrate how their agency is leading the way in creativity and design. The competition is being run by The Studio at Fairfax, a multidisciplinary creative services team that supports agencies and brands by delivering multi-platform branded content, creative and strategy.

Pav_1 (1).jpgALDI has launched four new 15-second TV spots part of its 'The More the Merrier' campaign via BMF Australia.

Australian Christmas is a rolling feast where friends, neighbours, and distant cousins can drop over at any time. When people shop at ALDI you're always prepared for a crowd, because you know you're getting great quality at the best prices.

Screengrab for campaign brief.JPGHaven't managed to get those last minute entries in yet for the AWARD Awards? AWARD has announced it will continue to allow entry submissions up until 5pm AEST, Thursday 14th December.

Get those entries in now to avoid missing out altogether.

For more information and to enter visit the call for entries website here
AMEjudges (1).jpgNew York Festivals AME Awards for the world's best advertising and marketing effectiveness has announced the 2018 grand jury.

Four people from Australia have been selected to sit on the jury including Ciahn Dalgliesh Waugh, planner, McCann Health, Ilona Janeshvili, director of integrated strategy, Leo Burnett, Jamie Scott, managing director, Showpony and Kenny Hill, managing director, Akkomplice Group.

Since 1994, the AME Awards jury has honored campaigns world-wide that successfully demonstrate groundbreaking solutions to challenging marketing problems that achieve measurable results.
Screen Shot 2017-12-12 at 6.42.09 am.jpgA new brand campaign via Engine, encouraging people to adapt to a rapidly changing world and harness the power of education, has been launched by the University of New England.

The campaign is a result of extensive consumer insights and concept testing research and the collaborative efforts of the UNE, IQ and Engine teams.

Kidsknownobounds.jpgKids know no bounds - they dare to dream big. But big dreams start small and kids need all the help they can get, which is where Nature's Way Kids Smart supplement range comes in. In a new campaign created by Wavemaker and user-generated content specialist Storyful, Nature's Way is celebrating the achievements of kids in a series of relatable and entertaining online videos that tug at the heart strings of parents.

TB171107L_Supafish_1152_preview.jpgJust in time for Summer, independent marketing agency The Taboo Group, have launched its own floating restaurant and bar on Melbourne's iconic Yarra river.

Designed and executed by the creative agency in partnership with Aussie ex-pat and restauranteur Grant Smillie, Supafish draws on virtues championed by Taboo - unexpected thinking and cutting edge design - to create a world-class hospitality experience in the agency's hometown of Melbourne.
Yellow Tail Shipment (1).jpgCreative agency Paper Stone Scissors has been appointed by Casella Family Brands to localise the [yellow tail] brand for Chinese consumers.

The appointment follows a competitive agency tender in September of this year.

Paper Stone Scissors will be responsible for the strategic, digital and creative development and production of the 2018 campaign in China.
YOUNG LOTUS WORKSHOP 2018.jpgADK will host the 2018 Young Lotus Workshop at AdFest, a two-and-a-half-day workshop in which young creative teams from around the region will learn from ADK's top creative experts before being presented with a live brief and just 24-hours to make the deadline.

Rob Sherlock, Chief Executive Officer of ADK GLOBAL (pictured), will be Chairman of next year's Young Lotus Workshop.

"I'm passionate about AdFest and helping develop the talent of tomorrow. The focus of our Workshop will be transformation, collaboration and growth - making sure that the new wave of creators are ready for the reality of what's next," he says.
_PM_FOUNDRY_STILL_LIGHT_WATERFALL.jpgCreative school Foundry has recently launched a brand new campaign via //Thirteen & Co founding director Pete Moore.

With an open client brief, Foundry and Moore worked together to express the essence of the communication. Based in Hobart and Launceston, Tasmania, Foundry's new campaign line 'The New Creative' defined a new age student with multiple skill sets who is more of an entrepreneur than anything.

Mark Pejic.jpgIPG Mediabrands has announced that Mark Pejic, chairman of Mediabrands' Melbourne operations, will step down from his role and prepare to leave the business at the end of this month to pursue new opportunities.
Says Danny Bass, CEO, IPG Mediabrands: "Mark, or Pej as we all know him best, has led our Melbourne operations for the past two years and contributed greatly to its success. As he prepares to move to his next career step, we can't thank him enough for his time with us."

og-image.jpgQantas has today announced that it will consolidate its media buying activities across its international markets with OMD Australia.

OMD Australia, who has managed the airline's media buying in Australia since 2014, has been appointed to also manage Qantas' media buying internationally.
Screen Shot 2017-12-11 at 7.54.45 am.jpgMusic superstar, Charlie Puth says he can't wait for his first trip to Australia in a behind the scenes look at the making of his new album VoiceNotes in Optus' new original music series Closer.

The American singer, songwriter and music producer gives an insight into his daily rituals, musical inspiration and the incredible talent behind his unique sound, in a career that has already featured a No.1 single and multiple Top 10 hits on the US Billboard Charts.

business ads support articles new ads business support opportunities finance ads support deposit money ads making support art loan ads support deposits make ads your support home good income ads outcome support issue medicine ads support drugs market ads money support trends self ads roof support repairing market ads support online security ads support tips skin ads support tools wedding ads support jewellery newspaper ads for support magazine geo ads support places business ads support design Car ads and support Jips production ads support business ladies ads cosmetics support sector sport ads and support fat burn vat ads insurance support price fitness ads support program furniture ads at support home which ads insurance support firms new ads devoloping support technology healthy ads support nutrition dress ads support up company ads support income insurance ads and support life dream ads support home create ads new support business individual ads loan support form cooking ads support ingredients which ads firms support is good choosing ads most support efficient business comment ads on support goods technology ads support business secret ads of support business company ads support redirects credits ads in support business guide ads for support business cheap ads insurance support tips selling ads support abroad protein ads support diets improve ads your support home security ads support importance

Campaign Brief G sponsors

Campaign Brief S sponsors

Campaign Brief Creative Rankings

Sponsored by Plaza Films

The Campaign Brief Creative Rankings of the top advertising agencies, executive creative directors, creative directors, creatives and clients in Australia, plus top directors and production companies, based on points awarded on over the last two years.

Latest jobs

Retrieving latest jobs


A blog for advertising creatives in Australia. To pass on news or advertise on the blog, email To subscribe to Campaign Brief Magazine click here or download the subscription form. Magazine subscribers receive complimentary access to the online magazine archive (including current issue).
Add to Technorati Favorites

All time most comments

Current issue

Campaign Brief Magazine