TSScreativity.jpgGlobal production company The Sweet Shop has been named a standout in the recently released Creativity and Advertising Age Production Company A-List for 2015.

Recognising the complexity of some of its productions over the past year, Creativity highlighted the work of Steve Ayson and Damien Shatford for Google Creative Labs 'The Cube', Sam Holst's award winning 'Boy Raised by Goats' for Pepto Bismol and the highly entertaining 'Aussie Builders' for Snickers directed by Nick Kelly. Alongside this, their interactive sibling, The Rumpus Room, was recognised for its brilliant Global Happy Party with Google and Pharrell Williams to celebrate International Day of Happiness.

The list recognises companies crafting the industry's most entertaining, impactful and powerful brand stories. The full list can be found here.

Robber's Dog signs director Riley Blakeway

220B8870_edit_bw_800.jpgProduction company Robber's Dog has announced the addition of Riley Blakeway to its roster. Having been comfortable behind the camera since he was only nine, Blakeway spent his youth surfing in Australia and skating in California, and since launching into the commercial film world at only 19, the now 26-year-old director has developed a unique style and garnered incredible success.

In the past year, Blakeway has been nominated for a Kinsale Shark for his short film 'From the Same' and has racked up over half a dozen Vimeo staff picks. Blakeway has directed shorts and commercials for brands including, Corona, Nike, Red Bull, Quicksilver, Wrangler, Monster Children & Skull Candy.

Blakeway's unique style stems from an immersion in authentic stories, a penchant for filming in natural light, and evocative sound and image combinations. He has been recognised in several publications for his beautiful cinematography and captivating soundscapes.
Screen Shot 2015-10-02 at 10.55.35 am.jpgAustralian family underwear brand Underworks aims to increase unprompted brand awareness with a memorable, entertaining and fun advertising campaign targeted at female audiences from Bengar.

Says Sam Todaro, managing director, Underworks: "Underworks underwear has enjoyed a loyal customer following for many years and our goal was to create a campaign to set our company aside from the crowd, deliver a memorable TVC and put our brand up in lights. Bengar spent time researching our core competencies in the underwear space and presented clever creative that was fresh and exciting, with a real focus on our customer."

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Stephen Molloy: It pays to be connected in Asia

The app strategist reflects on this year's Creative AllStars event held in Kuala Lumpur, Malaysia

Recently, I had the opportunity to speak at the Creative AllStars Conference in Kuala Lumpur. I know, you're asking: "What's a tech guy doing at a creative conference?" The theme of this year's conference was 'Everybody is Creative', and the list of speakers was a definite reflection of that.

It was a great experience to share the stage with Tham Khai Meng, Worldwide Chief Creative Officer with Ogilvy & Mather New York, and Nils Andersson, President & Chief Creative Officer, TBWA China. It's always enlightening to watch top industry minds come together to tackle the tough questions and share their expertise with a crowd eager to soak it up.
Epica-2015-book.jpgThe Epica Awards - the only global creative awards judged by the cream of the world's advertising trade press, including Campaign Brief - has launched its 2015 season with new categories. The Epica Awards' new final deadline is Thursday, October 15.

This year there are 7 new categories: Epica becomes the first global creative awards to introduce a Virtual Reality category, recognising the work that agencies are doing with the Oculus Rift, and similar devices. Other new categories this year include Personal Electronics & Devices; Restaurants, Bars & Cafés; and Product Design. There is also a new Humour category. The large Public Interest category has been divided into Health & Safety, Social and Environment.

The jury will meet in Berlin from November 16-18, followed by the Creative Circle conference and prize-giving ceremony on November 19.

WALDO.jpgDEVO.jpgThe New Zealand advertising industry will be saddened to hear of the passing of Dave 'Devo' Walden, the legendary, larger-than-life giant of the business who will be sorely missed by all who knew him.

Devo co-founded Whybin\TBWA Group New Zealand in 1997 with old friend Scott Whybin (who he worked with at The Campaign Palace in the halcyon days of the 80s), departing the agency in December 2013 after a glorious 16 years of creative and business success. In January 2014 he started his own shop, Boatshed 73 Co.

With the best booming voice in the business, Devo was also the master, master of ceremonies, a role he fulfilled whenever asked, whether it was for the Axis Awards or at several Campaign Brief NZ Legendary Lunches, for which we will be forever grateful. (Such was our regard for Devo, he was one of the very few agency CEOs invited to what was primarily a lunch for creative directors).

On Devo's watch, driven by ECD Andy Blood, Whybin\TBWA picked up two Cannes Grand Prix, 15 Lions, one D&AD Yellow pencil, six One Show pencils and a Grand Clio.

In 2013 Devo was honoured with the Axis Lifetime Achievement Award at the New Zealand Axis Awards.

Here is the tribute video played on that special night starring the likes of Roy Meares, Mike Hutcheson, Andy Blood and Barbara Chapman amongst other NZ industry figures.


Devo is survived by his wife Annie and two children Joanna and Michael.
Behind the Lens_Movie Poster[3].jpgFollowing Paspaley Pearls' award-winning campaign 'Everything Precious' with acclaimed author Anna Funder (Australian Book of the Year, Miles Franklin Literary Award) and actress Teresa Palmer, Paspaley has launched another unique artistic collaboration again with creative agency Special Group.

'Behind the Lens' is a 10 minute fictitious short film, directed by Australian Cannes Festival-winning film director Ariel Kleiman and starring British actress Clara Paget.

'Everything Precious' was unique multimedia and content collaboration that centred around a specially commissioned, original short story. Each chapter of the story was illustrated with shots of Teresa Palmer wearing Paspaley Pearls.The story was released in daily chapter email instalments, as an ibook and as a hardcopy. The project gained the attention of Penguin who
have now published the story globally.

1. Naked on Balcony - Hero Image - VCCP Fitness First.jpgIn a category where all the advertising looks and smells the same, and demand is driven by sales rather than member benefits, how does a gym brand muscle its way to the front?

VCCP Sydney believes that traditional gym communications are stuck on the gym floor, and its time to convey the emotional rewards that live beyond the gym.

150922-Aesop-tod-01-a.jpgAustralian skincare brand Aesop has today unveiled Taxonomy of Design, created in collaboration with Sydney digital agency Pollen.

Taxonomy of Design deconstructs the design of Aesop boutiques all over the world, from its signature Adelaide store with a ceiling made from 7,560 glass bottles, to the Millenia Walk store in Singapore, which features an installation made from 30 kilometres of coconut husk.
Pete Bosilkovski and Jason McLean - Leo Burnett Sydney and Canon (1).jpgCanon has officially announced the consolidation of its media business with Leo Burnett Sydney in a move that reflects client support for the power of the agency's recently launched Connect Strategy model.

Leo Burnett, which already handled Canon's creative and strategy, will now manage Canon's media business under the Connect Strategy banner.
Buzz-logo (2).jpgThe ADMA 30Below Committee in QLD is organising its annual Buzz into the Boardroom event next month to give young marketers and creatives the chance to quiz senior marketing leaders about their careers and how they made it up the career ladder.

The event, held on Wednesday 14 October, 7.00pm-8.30pm at Cloudland, 641 Ann Street, Fortitude Valley, is a follow on from successful Buzz into the Boardroom events held in Melbourne and Sydney earlier in the year.

OwntheMoment_press.jpgFollowing on from its headline grabbing 'Green With Envy' campaign, William Hill's bold assault on the online betting market continues with the latest and biggest component of its 'Own The Moment' campaign via Melbourne creative agency Fenton Stephens. And it involves stunt horses and stunt jockeys directed by the stunt co-ordinator from Fury Road.

IMG_2633 (1).jpgLoud&Clear has announced its pro-bono partnership with YGAP for the 2015 Polish Man campaign.

The Polished Man campaign is spreading awareness about the issue of violence against children in Australia, the United States, England and Sweden by asking men to paint one nail and engage their friends and family members in the discussion.

Says Joel Beath, head of content Loud&Clear: "When we were approached to provide strategic and executional digital and social media services for this campaign, it was a no brainer for us.
AAEAAQAAAAAAAAYiAAAAJDRkYTZjZjMwLTNmMTctNDZhNS1hM2UyLWJhMGMwZmIyMDljYg.jpgAndy Sandoz (left), creative partner at Havas Work Club has been announced as the new D&AD president for 2015-2016.

Sandoz is bringing the future. He isn't just a disruptive creative partner with big ideas, he's a sci-fi traveller stuck in the wrong time, working very hard to help us all catch up. His manifesto isn't about what he can do in a year; he wants us to think of the next 20 years and how we can use creativity to save ourselves.

To say Sandoz is passionate about the technology is to put it lightly. He declares that the internet is the reason he got into advertising and names Tim Berners-Lee as the person who has most (indirectly at least) influenced his career to date. A voracious reader of sci-fi novels, he embraces the idea of the future and all of its exciting innovations and worries about those that bury their heads in the sand, unwilling to change with the times. For Sandoz, creativity is what is going to save the world, which is good, because we're good at creativity.

NY raised Chris Sferrazza joins The Producers

CS_WATER_SAFETY.jpgThe Producers has added NY born and raised director/DOP Chris Sferrazza to its stable of directors.

Sferrazza's approach to comedy is simple: "When people laugh, they drop their defences. What better time to approach them with a new idea then when they're open to it."
MAC_Seatbelts_Outdoor (1).jpgA new outdoor campaign, created by KWP! Advertising for the Motor Accident Commission of South Australia (MAC) urges regional motorists to buckle up, in a not so subtle way.

The fact is, wearing a seatbelt doubles your chance of surviving a crash and substantially reduces the risk of serious injury.

image004.jpgIndustry super fund-owned bank ME has kicked off a new national advertising campaign this week via agencies Dick and Jane and CHE, showcasing the bank's new brand identity to the masses for the first time. The integrated campaign includes TV, radio, outdoor, online and social media.
The campaign is designed to lift awareness of ME's new brand identity revealed earlier this year and includes four 30-second television ads: one to introduce the brand and three to promote the bank's product propositions.


Spirits Platform appoints Stellar Concepts

cointreau-ecorces (1).jpgAfter a long history working with some of the world's best alcohol brands, Stellar is thrilled to be representing newly formed group, Spirits Platform, and its premium brands including Louis XIII, Cointreau, Licor 43 and Disaronno.

Says Hayley Cole, general manager, Stellar: "Spirits Platform represents a stable of first-class brands with their own unique identities that our team knows and loves. It's a pleasure to be working with them and adding some exciting new brands to our portfolio."

Stellar has enjoyed a seven year working relationship with iconic French liqueur, Cointreau, and will be activating Italian amaretto-flavoured liqueur Disaronno's summer campaign for the fifth year.
Screen Shot 2015-10-01 at 11.41.10 am.jpgMomentum Energy has launched its new campaign via RAPP, together with DDB Group Melbourne. The new brand campaign is the first work created by RAPP and DDB Group Melbourne, since winning the Momentum account in a competitive pitch back in May.

Screen Shot 2015-10-01 at 10.59.29 am.jpgThe actions of a mysterious black swan are central to a national television advertising campaign starting this week for the Black Swan range of savoury dips from Publicis Mojo Melbourne.
The new campaign is the first concerted advertising investment in Black Swan for at least a decade. The brand originated in South Melbourne and has grown to be the market leader in the category.

Clever_Buoy_Pic (1).jpgOptus Clever Buoy - the trailblazing shark detection system that uses world-first technology - has won M&C Saatchi two Grand Prix at the globally prestigious Clio Awards in New York overnight.

The breakthrough kit - a collaboration between M&C Saatchi and Optus to demonstrate the strength of the telco's network - won Grand Prix in the hotly contested Digital and Public Relations categories.
The global best-in-shows followed Clever Buoy winning Golds for both those categories plus a Clio Silver for Engagement/Experiential.
VivaKi Blackboard (1).jpgVivaKi Australia, a global leader in ad tech solutions, has announced two new appointments to its VivaKi Exchange team.
Experienced Zenith Optimedia group investment director Jodi Fraser has been appointed to the position of commercial director, VivaKi Exchange. Fraser's career spans 14 years in the media and communications industry and includes her role as group investment director at Bohemia, where she directed the agency's overarching strategy and media sponsorships.
4.jpgCapitalising on the sporting city's love of the game (any game that is) APN Outdoor along with outdoor specialist's Posterscope and Carat have joined forces to bring UBET's latest campaign to life where they will  speak to a broad range of fans via digital outdoor, reflecting on the sporting climate of the moment.
NEW McCANNERS (1).jpgTo support a growing client base including the recent wins of Microsoft, Charles Sturt University and Botanica, McCann Sydney has made five senior hires across a variety of disciplines.

In planning, Ian MacDonald joins as planning director, heading up the agency's planning offering alongside planning director Roshni Hegerman. MacDonald is returning to Australia after having spent 13 years working in Germany and the UK, most recently as head of planning at Publicis London. At McCann, he will work across Microsoft, MasterCard and Urban Growth among other clients, bringing with him a focus on technology, data and digital expertise.
how-to-drink-properly.jpgThe IAB has revealed the recipients of the eleventh annual IAB MIXX Awards at a dinner reception and celebration attended by leaders of the digital marketing and media world. Australia has scored three Silver Awards and three Bronze Awards.

ED5C6328-442A-4E71-8F41-3B7B5139A384.jpgClemenger BBDO Melbourne has picked up a Silver for DrinkWise "How to Drink Properly" in Branded Content and a Silver for Bonds "Make a Point for Breast Cancer" in Display Ad - Custom. Leo Burnett Melbourne has won a Silver in the Direct Response and Lead Generation category for Honda Jazz Magic Mobile Drive-In and a Bronze for SPC Ardmona "#MyFamilyCan" in Cross-Media Integration. Isobar Australia has picked up Bronze for Chevrolet Colorado "Co-Driver" in Augmented Reality / Phygital and Wunderman Australia has also won Bronze for Microsoft "The Sound of Azure" in Digital Audio.
Nicole Thomas_Emotive (1).jpgIndependent content marketing business, Emotive, continues to expand with the announcement of Nicole Thomas in the newly created role of partnerships and audience manager.

Thomas joins Emotive from Boom after four years, where she held the role of senior community manager.
Reporting to the strategic partnerships and audience director, Jamie Crick, Thomas will be responsible for managing critical amplification functions across client campaigns and projects.
Says Crick: "Emotive's Amplify product has been really well received in market and this appointment reflects our need to increase resources in this area. Nicole comes with unequalled experience in social video activation and the local influencer talent space. Her relationships within the Australian influencer community are second to none and her reputation in activating client campaigns effectively is impeccable. We're absolutely delighted to have her join the Emotive team."
10010358_10202893867481559_4982812431455258731_o.jpgDigital creative agency Holler has announced the arrival of a new creative technologist in the shape of André Venâncio.

A recent arrival to Sydney, Venâncio joins Holler in this newly created position, having previously worked for some of the most renowned agencies in the world, including 72AndSunny, Unit9 and Razorfish London, doing work for clients such as Blackberry, Toyota and McDonalds.
Movember 2015 (1).jpgWith upper lips twitching in anticipation of the hairiest month of the year, the Movember Foundation has lifted the lid on creative that is a departure from approaches taken in previous years.

In a bid to get Mo Bros and Mo Sistas across the nation pumped and ready to Mo, Melbourne-based creative agency, Urchin has designed a campaign to encourage all Australians, regardless of age, to live well, enjoy life, stay active and be shaped by their experience.

CW2A8399 (1).jpgFor the autumn launch of the 2015 Nike Tech Pack sportswear range, Nike Australia has partnered with freelance creative / film maker Chris Phillips to deliver a digital campaign for Australia / NZ.

The campaign centres around the everyday lifestyle of athletes and the importance of unwinding from the intensity of professional sport, albeit in their own unique way. Stories include AFL footballer Nic Naitanui introducing his 'man-cave', NRL Rugby player Michael Jennings discussing the influence of family, Australian Hockeyroo star Anna Flanagan and her love of skateboarding, and master trainer Kirsty Godso's busy active lifestyle in Auckland.

Cabots New Season Campaign 2 (1).jpgCabot's will this weekend air a new TVC via HBT, signaling the beginning of the 'decking season' - on Grand Final day.

Cabot's is utilising the AFL Grand Final broadcast in an approach similar to that of major American advertisers' use of the Super Bowl: as a one-off opportunity to make a big brand statement. However in Cabot's case, there is a particularly sound strategic reason behind the investment.

NG4A9821.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Nicholas Wittenberg, executive creative director at Ogilvy & Mather, South Africa.

Winner: Nike, Last. I'd hazard a guess most of us are addicted to the tragedy of life. And there's nothing like celebrating the underdog to hammer home this reality. Choice piece of film with a great insight simply executed. READ MORE...
Angela Ferugilo 2 (1).jpgCommunications strategy agency Slingshot has hired seasoned media executive and former PHD global business director Angela Feruglio to lead its Melbourne office.

With more than 20 years of media and advertising experience working in Australia and Asia, Feruglio is well regarded across Melbourne's agency landscape. She joins Slingshot as general manager after three years at PHD Melbourne where she was responsible for generating $40 million in new billings growth. She previously worked at MindShare in a business and strategy role for six years, was at Starcom MediaVest for ten years and has worked at Leo Burnett and The Campaign Palace. In addition she lectures on advertising media strategy at RMIT University.

Interrogate launches

INTERROGATE_STUDIO_RELEASE_IMAGE__.jpgDirector Ash Bolland and executive producer Tara Riddell have launched Interrogate in Sydney along with US based founding partners Jeff Miller and George Meeker. With a slate of 13 directors that is currently expanding locally, Interrogate represents some of the most creative and emerging names in filmmaking.

Says Jeff Miller, managing director: "At Interrogate, we aspire to align ourselves with innovators, progressive attitudes and ideas, risk-takers; the people who value creativity and making use of ideas. These possibilities inspire us, demanding us to explore and take risks, challenging our limitations. For us, that is Australia and New Zealand, simply one of the most interesting and inspiring markets in the world. We are excited to be welcomed to such an extraordinary market."

For all enquiries please contact executive producer Tara Riddell
Phone: +61 433 166 194
Email: tara@interrogate.com
Anne Rayner_photo_Apr 2015 (2).jpgGlobal research consultancy TNS has today announced the appointment of Anne Rayner as global head of communications research.

In her new role based in Sydney, Rayner will be responsible for developing and implementing the firm's global communications research growth strategy.

Rayner joined TNS in 2002 and was recently Asia Pacific regional director of brand equity and communications. In this role she was instrumental in developing a community of brand experts and building TNS' presence with clients in this space.

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A blog for advertising creatives in Australia. To pass on news or advertise on the blog, email michael@campaignbrief.com. To subscribe to Campaign Brief Magazine click here or download the subscription form. Magazine subscribers receive complimentary access to the online magazine archive (including current issue).
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