2_Tim color-thumb-400x266-166548.jpgHavas Worldwide Australia has today announced that Tim Green will be stepping down from the role of ECD, a role he took up in December of 2014. His role will be replaced by joint ECD's, Stuart Turner (below left) and Seamus Higgins (below right) who have been promoted to the roles.

Says Green: "Whilst the timing and opportunity to move back to Australia for the role with Havas Worldwide were right for me at the time, I'm now going back to an international role.Seamus_Stu_300dpi (2).jpg

"I spoke to Ant and told him how I felt and the timing is right to make this move, so this is something we are aligned on.  We also discussed my replacement and I'm delighted that the agency has chosen to promote from within. Stu and Seamus deserve the opportunity and are very talented."

Says Anthony Gregorio, group CEO Havas Worldwide Australia: "It's sad that Tim is leaving and we wish him all the best.  Tim came in and helped bed in DFR as well as put us back on the path to delivering quality creative and awards. Last year under his stewardship we picked up ten awards and 15 finalists locally and internationally also winning the Lastminute.com business. Thankfully we're lucky that we have some amazingly talented people in the wings and Stu and Seamus will step up and do a great job."
7 (1).jpgThis Valentine's Day, Domestic Violence NSW, together with Joy Agency, will be releasing a series of five Valentine's Day cards featuring quotes beautifully illustrated by some of the country's top female typographers.

On the surface, the cards feature cheesy metaphors used to describe love, but on the back of the card, an alarming statistic is revealed.
sbvDtKFH0BZcHJXUUGCD0UqP7yFknSux5OtpKCFVq1w.jpgTiger Beer has partnered with curator James Dive from the Glue Society, to transport barely-cooled woks from the streets of Singapore and transform them into 'Woks of Art' in bars across Sydney.

The iconic Asian beer is challenging the common misconception that Singapore's culture is clinical, polished and strict. Select artists were given real woks collected from the hawker markets and back laneways of the city, to use as canvasses for unique, vibrant artworks. Woks of Art celebrates Singapore's energetic and vivid streets and showcases the true dynamic ethos of the birthplace of Tiger Beer.

EnergyAustralia appoints Cummins&Partners

Satellite.jpgEnergyAustralia has today announced it had appointed Cummins&Partners its new creative agency.

EnergyAustralia's chief customer officer, Kim Clarke said the agency would be responsible for developing and "bringing to life" campaigns to attract and retain customers in the highly competitive retail energy market.
Nick Waters and Simon Ryan_5 (1).jpgDentsu Aegis Network has today announced a succession to the leadership to its Australia and New Zealand business. Luke Littlefield has resigned from the group and Simon Ryan (near left) has been promoted from CEO Carat ANZ to CEO Dentsu Aegis Network ANZ.

In March 2013 Dentsu Inc acquired Aegis Group Plc to form Dentsu Aegis Network globally. CEO Luke Littlefield was instrumental in integrating the business in ANZ, which followed the earlier integration of Aegis Media and the Mitchell Communication Group. The business has grown rapidly with new office expansions across Australia and key acquisitions such as BWM which significantly enhanced the dentsu agency offering in the market.
Screen Shot 2016-02-12 at 6.36.59 am.jpgANZ has launched its new Student Banking campaign, Fortune Favours the Brave, with some serious fanfare thanks to the help of Parris Goebel and Whybin\TBWA Auckland.

Partnering with Goebel, the globally renowned choreographer, ANZ has turned a first year student's original song into a music video fit for the likes of J-Lo and Justin Bieber.

penny-kids.jpgThe Gunn Report for Media, the global evaluation of media creativity, innovation and effectiveness, has today released its 2015 Media Report, summarising the overall media performance in the year January to December 2015 based on the results of the most important global, regional and national Media creative award contests spanning 42 markets.

Australia has ranked #4 in the Most Awarded Countries in Media category and OMD Sydney's 'Penny The Pirate' campaign for OPSM via Saatch & Saatchi Sydney, has been recognised as an Outstanding Campaign in Media for 2015.
Is your conference panel entirely composed of straight white men? Are you getting called out for it on Twitter? Do you need a quick and easy way look like you're politically correct without actually doing anything meaningful? Well, you're in luck!

Announcing: rentaminority.com, an "Uber for Diversity". With rentaminority.com you'll get ethics with our ethnics, ticks with our chicks, and praise with our gays! Rent-A-Minority will begin by catering to conference organizers but then expand its services laterally.

The site has been launched out of Cummins&Partners New York, created by CSO and partner, Arwa Mahdawi.
Simon Reid (1).jpgInitiative Melbourne has announced the appointment of Simon Reid as the agency's investment director. He is a 13-year media veteran and joins Initiative from MediaCom.
Says Stephen Fisher, managing director, Initiative Melbourne: "Simon's high level of professionalism and media insights makes him the perfect fit for us as our investment lead. With recent new business wins such as Simplot and Jemena, as well as expanding work for existing clients, Simon's appetite for creative media solutions is inspiring and we're looking forward to his contributions to the Melbourne team."
Zoolander release image[1].jpgParamount Pictures' ridiculously good looking JCDecaux outdoor campaign - created for the launch of Zoolander No.2 in Australia - is bringing the world of "high fashion" to the streets of Sydney, Melbourne, Brisbane, Adelaide and Perth this week.

Created in collaboration between Paramount Pictures, MEC Sydney and JCDecaux, the campaign features 5 mirrored Innovate panels with creative that encourages passers-by to pose with Derek and Hansel, take a selfie and share Blue-Steel pouts across the country. Is there really more to life than being really, really ridiculously good looking?
Marcelo-Serpa_-Almap_AN_-013b-1.jpgThe Cannes Lions International Festival of Creativity will honour industry great Marcello Serpa with the Lion of St. Mark at this year's Festival in June.

"The Lion of St. Mark recognises individuals who have made significant and outstanding contributions to creativity across our industry," said Philip Thomas, CEO, Cannes Lions. "Marcello's achievements are known the world over, but perhaps most notably he was responsible for taking home Latin America's first Grand Prix in 1993. He's since served on juries four times, twice as president, and during his tenure, AlmapBBDO won Agency of the Year three times."
IMG_4340.JPGIMG_4342.JPGIMG_4341.JPGIMG_4343.JPGWieden + Kennedy, Portland has created a cheeky double-gatefold ad for Dodge in the March issue of the US edition of Playboy, the first issue where nudity is no longer a feature of the iconic magazine.

The ad was created by Aussie expat Nick Morrissey together with American art director Robert Kendall, under the co-creative direction of Aussie expat Justine Armour and former Mojo Sydney ECD Micah Walker, an American who also previously worked at Leo Burnett Sydney.

W+K's double-gatefold ad is placed just inside the front cover, believed to be the first domestic auto ads to appear in Playboy magazine for 25 years.

As a bonus, the number of newsstands carrying the magazine has jumped now that it is no longer classified as soft porn. Around 1,200 more newsstands are selling the toned-down issue.
Chris Chiu.jpgAdFest has named Chris Chiu, Leo Burnett Singapore's Chief Executive Officer & Chief Creative Officer, as Jury President of Promo Lotus and Effective Lotus at AdFest 2016.

 "I'm looking forward to leading these two categories at AdFest this year. There are some incredibly exciting Promo ideas being created in this region, and as for Effective Lotus - some might say this is the most important category of any awards shows because it demonstrates the value of what we creative professionals do. I'm curious to see who this year's winners will be as they are setting the benchmark for the entire industry," said Chiu.
Allen_Scash (1).jpgAllen Scash will be joining MediaCom Melbourne as non-executive chairman, effective immediately.

Scash is a well known and highly regarded figurehead in the Melbourne market, having led Mitchell and Partners, Optimedia and ZenithMedia during his career of over 40 years in the advertising media industry. He retired from his position as the MD of Mitchells a little over 12 months ago, but has been enticed back to the industry by what he sees as a passionate and energetic MediaCom team.
KristanJamieson (1).jpgAward winning branding agency Hoyne welcomes new creative director, Kristian Jamieson to the Melbourne team with partner Dan Johnson taking up the role of group director, strategy and creative nationally.

Jamieson joins Hoyne from boutique agency Marilyn & Sons and brings a career history working with leading advertising agencies including Frontier Advertising in Melbourne and Sanity Music.

Facebook introduces new features for video ads

Screen Shot 2016-02-11 at 8.10.52 am.jpgThe faster an advertiser communicates their message the better. That's why Facebook is introducing new features for video ads to capture viewers' attention, including captioning for sound-off videos and other updates.

The new tool generates captions for video ads and delivers them to the advertiser within the ad creation tool to review, edit and save to their video ad. Facebook research found that when feed-based mobile video ads play loudly when people aren't expecting it, 80% react negatively, both toward the platform and the advertiser. By including captions, advertisers can increase video view time by an average of 12%.
Instameet image - Copy (1).jpgRazorfish Australia has secured first place in IAB Australia's Creative Showcase Round 10.3 with its "what #FeelsLikeHome Instameet" campaign for Qantas. Second place was awarded to Holler for "The Mindful Ocean" created for Blackmores.

Says Lachlan Pottenger, creative director of First Digital, one of the Creative Showcase judges: "The Razorfish campaign is a beautiful fit for Qantas.  It doesn't try too hard to be clever, instead creating an excellent platform Qantas can build on and generating what I imagine was a lot of positive brand equity."
Anita Deutsch-Burley.jpgFollowing its biggest year of growth in more than a decade, McCann Melbourne has promoted executive director Anita Deutsch-Burley to general manager.

Deutsch-Burley joined the agency in July last year at a time of significant growth for McCann Melbourne, with the addition of clients including AGL Energy, Australian Unity, & The University of Melbourne. Since July the agency has added over $50m in media billings to its growing creative offering.
BowenHills_HDR2_HR-2 (1).jpgQueensland's largest outdoor media provider, goa, are encouraging both couples and singles to find real love this February 14th. A Valentine's Day community campaign is in aid of pets who are living at animal shelters around Brisbane and suggests that people should rescue a pet rather than buying extravagant gifts.

The message is being placed on 5 digital billboard screens throughout Brisbane, with the intention of gaining much needed attention for pets abandoned over the holidays.
reachout-logo (1).jpgLeading e-mental health organisation ReachOut Australia will strengthen its services from early 2016 by supporting parents and carers to build family resilience and maintain and improve the mental health and wellbeing of children within their family environment.
APD has been selected to work with Australia's leading e-mental health organisation ReachOut Australia to build a new digital platform that supports parents and carers to build family resilience and maintain and improve the mental health and wellbeing of children within their family environment.

Writer and director Florence Noble joins 8

1415_profile2_lg (1).jpgComedy performance director, Florence Noble has joined 8.

Noble is the creator of the online sketch comedy Blind Pilot, and has also collaborated with Nick Boshier ("Bondi Hipsters", "Beached Az") on numerous projects, including the 2014 Emmy award winning Australian Comedy, "7DaysLater" for ABC2 and a new project called "Meanwhile, On Earth".

Known for her ferocious wit and dry delivery, Noble collaborates with advertising teams to write, direct and occasionally act in comic content and commercials.

Passion Pictures signs director Axel Courtière

Axel.jpgPassion Pictures has announced the addition of French director, Axel Courtière, to its roster of TVC talent in Australia and New Zealand. Courtière is represented worldwide by Passion, working out of its Paris and Melbourne studios.

Renowned for his beautiful art direction and graphic approach, Courtière cleverly fuses live action, 2D, 3D and in-camera, elevating mixed-media to a new level. Considered an expert on colourful, rhythmical direction, Courtière brings to Passion a wealth of enthusiasm and curiosity, and an artistic freshness, driven by his synthesis of techniques.

Alt VFX moves into Darlinghurst Manor

3F5C1942-2.jpgFollowing on from last year's announcement that Alt VFX  was moving into a new space, founder and VFX supervisor, Colin Renshaw is pleased to confirm that the new studio in Darlinghurst is fully operational and has already delivered a number of exciting new projects.

Says Renshaw: "The renovations are just about finished and are very Alt. It's definitely a place you want to hang out in and soak up the atmosphere. We added more client suites and amped up the luxury."

Dimitri_Guerassimov_PIC (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Dimitri Guerassimov, chief creative officer at Marcel Paris and La Maison (Google, Conde Nast and Publicis group joint venture) and member of the Publicis Worldwide creative board.

Winner: Skittles The Portrait'. Seen from this side of the Atlantic, Skittles stuff always seems bat shit crazy, but incredibly consistent. This is a winner in the Agency/client long term partnership in building a unique brand territory - category. READ MORE...
Harry Ly - Deepend Designer (1).jpgIndependent digital agency, Deepend, in partnership with Village Cinemas, has created an innovative app prototype to improve movie goers' in-cinema experience, following a three-day activation which involved a rapid design, test and build process at their Jam Factory location in Melbourne. 

Using live customer feedback, Deepend's team of six consumer technology specialists developed a prototype that allows patrons to pre-order from the candy bar and collect purchases without queueing. During development, the team were able to discuss requirements with people entering the cinema and in some cases have a product to show them when they exited the film.

Screen Shot 2016-02-10 at 8.09.44 am.jpgTourism New Zealand has just announced Megan Gale as the first ever ambassador to promote cycling to the Australian market at a press conference held in Sydney today.

The international model, swimwear and homewares designer, TV personality and actress has signed on to promote The New Zealand Cycle Trail (NZCT). The diverse network of off-road cycle trails includes over 2700 km of pristine cycle ways that showcase the many great sights New Zealand has to offer.

Screen Shot 2016-02-10 at 8.00.18 am.jpgPaslode Australia and New Zealand, will launch its first integrated campaign this February via fast growing specialist agency Redhanded, promoting the brands newest and most innovative product, the Paslode Framemaster-Li nail gun.

The campaign concept "Power to the Tradie", pays homage to the everyday "smoko" ritual. Using a light hearted, humorous tone, the campaign reinforces the belief that these hardworking blokes not only take pride in their work, but can now have the power to keep going while getting a little creative with the most powerful nailer on the market.

Devonport-Spirit-Of-Tasmania-2008 (1).jpgTT-Line Company Pty Ltd (TT-Line), operators of Spirit of Tasmania I and II, has called for tenders for creative and media services.
Recognised as one of Australia's most iconic travel experiences, the Spirit of Tasmania vessels provide the only tourism and transport service across Bass Strait, carrying passengers and passenger vehicles between Devonport and Melbourne.
Kevan (1).jpgCampaign's Independent Agency of the Year Atomic 212° has inked a merger with CRM specialist BrandMail.

BrandMail has been absorbed by 212° Ignite, the content marketing and CRM unit of Atomic 212°. BrandMail managing director Kevan Baker (pictured) has also joined the agency to head up 212° Ignite.

Baker founded BrandMail in 2010. He brings an impressive list of new clients into the Atomic 212° business, including Melbourne Storm and Yellow Brick Road. BrandMail also works with Atomic 212° client AMP.
Fiona_Meldrum (1).jpgMediaCom Melbourne has today announced the appointment of Fiona Meldrum as director of strategy and labs. Meldrum joins The Content + Connections Agency from former employee OMD Australia.

Familiar with the ways of working of the Melbourne based agency, Meldrum re-joins MediaCom where she previously held the position of strategy director for over three years, 2010 - 2013. An extremely respected strategist, Meldrum has gained experience in the start-up community, which as a result, has enhanced her way of approaching client communication challenges.
Urban_Spread-November-Thursday-59.jpgRock and roll has partnered with road safety in a new Transport Accident Commission initiative to encourage music lovers to plan a safe way home from gigs via The Taboo Group.

Some of Australia's hottest acts - including The Rubens, Saskwatch, Dead Letter Circus, Frenzal Rhomb, Harts, Seth Sentry and Kim Churchill - have rocked the suburbs this summer as part of the Urban Spread series of grassroots concerts, supported by the TAC.
Jon Skinner, Jane Callister, Christian Finucane - Core (1).jpgIndependent Sydney creative agency Core has appointed its first managing director, promoting experienced advertising executive Jane Callister to the newly created role. It comes as the agency continues to attract new business with Australia's largest union, the Australian Nursing and Midwifery Federation, selecting the agency to manage its campaign creative work.

Callister has amassed a wealth of experience working for some of the country's most iconic agencies during her 20-year career. She joined Core as business director in late 2014 and will now lead the day to day operations, business development and client management as managing director as it continues to experience growth.
3hH8gLOvpouWKOgMbXLMTke2-ZpCOrfH7IkDv_buF3pN_5ouhZsIVCVSHfA2lvsNc9IdFQ=w1014-h455.jpgIndependent digital agency Lash Creative has been working with Tropfest on 'Watch' (watchtropfest.com). 'Watch' is an immersive film viewing experience that showcases a back catalogue of Tropfest films in a space that fans can access anytime and from anywhere in the world.
The brief was to create a platform that offers a richer and more engaging short film experience for the Festival's massive online audience.
Screen Shot 2016-02-10 at 6.32.21 am.jpgCannes Lions has launched a new campaign, developed in-house, called Thank You Creativity. The campaign is intended as a love letter to imagination and craft, and a reminder of their purpose and power.

Says Phillip Thomas, CEO, Lions Festivals: "We make the case for creativity because we know that it's a force for business, for change and for good. But we can do more. It's our mission not just to champion creativity, but to remind people of its magic and join us in being grateful for the difference it makes."

TOBY_02.jpgNew York Festivals International Advertising Awards has announced the final round of prominent worldwide chief creative officers and executive creative directors appointed to the 2016 New York Festivals executive jury.

DDB Australia chief creative officer Toby Talbot has been picked to represent Australia on the jury.
Says Michael O'Rourke, president, New York Festivals: "This year's Executive Jury is as diverse as it is respected. With a total of 27 jurors recruited from the most award-winning global agencies, as well as internationally acclaimed tech companies Google and Facebook, 2016's jury is on the forefront of innovation and will offer their expertise in selecting the World's Best Advertising."

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A blog for advertising creatives in Australia. To pass on news or advertise on the blog, email michael@campaignbrief.com. To subscribe to Campaign Brief Magazine click here or download the subscription form. Magazine subscribers receive complimentary access to the online magazine archive (including current issue).
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