Campaign Brief

The CB Blog is currently ranked #19 ad site in the world, as measured by traffic rankings from Alexa. Bestadsontv.com, owned by CB, is now at #16 in the world (up from #17). (Bestads is somewhat handicapped because, unlike the others, punters need to register - although free).
UK blog Scamp, run by Simon Veksner, a London-based copywriter, compiles the list each quarter, and said of CB: "The Australian ad site Campaign Brief makes its debut at No.19. If you have an interest in the land Down Under, or just like sparky ad blogs, I recommend it."

Applications to News Limited AWARD School will be available online from 16th January 2009.
News Limited AWARD School is a special course run by the Australasian Writers and Art Directors Association for people who want to become copywriters or art directors in advertising.
The application brief for this year’s News Limited AWARD School will be available to download from www.awardschoolonline.com on 16th January 2009, and will close on Friday, 30th January, 2009.
The 16-week part time course runs from March to July each year in Sydney, Melbourne, Brisbane, Adelaide, Perth and Hobart. The course consists of a Monday evening lecture and Thursday evening tutorial. News Limited AWARD school invites lecturers and tutors from some of the most talented pool of people currently working in the industry. Previous lecturers include Jonathan Kneebone, Matt Eastwood, Steve Back and David Nobay. There is currently around 85% of creatives working in the industry who have completed the course.
The application brief will consist of questions that will require students to write ads. Applicants will have two weeks to complete their submission, and anyone can apply. All work must be submitted hand drawn this year, computer generated work will not be accepted. The names of successful applicants will be posted on the AWARD School website in early February.

Diary dates:
•    NSW information day Thursday 15th January at 6.30 pm
The Garvan Institute, 384 Victoria Street Darlinghurst
•    VIC information day Wednesday 14th January at 6:30 pm
Victorian College of the Arts, Federation Hall at
234 St Kilda Road, Southbank.
•    AWARD School Sydney start and finish dates: Thursday, 12th March - Thursday 2nd July 2009
•    AWARD School Melbourne start and finish dates:  Thursday 6th April – Thursday 23rd July 2009
•    AWARD School Brisbane, Perth, Hobart and Adelaide start and finish dates: Thursday 6th April – Thursday, 23rd July 2009

News Limited is the major sponsor of AWARD School and recognises that creativity today is essential to the communication process. Sponsorship of the AWARD School is built upon a commitment to nurture courage and foresight in creativity, by challenging the thinking of tomorrow’s creatives.

New York Festivals has announced jury selection for the 2009 Advertising In All Media Awards, with several from both Australia and New Zealand. Australian jury members include: Dave Bowman, Creative Director, Saatchi & Saatchi Australia (pictured); Brendon Guthrie, Senior Copywriter, Grey, Melbourne; Brian Merrifield, Digital Creative Director, Saatchi & Saatchi Australia; and Rocky Ranallo, Creative Director, BWM Sydney. The judges on board from New Zealand are: Angus Hennah, Creative Director, JWT Auckland; Dave King, Creative Director, Aim Proximity, Auckland and Paul Nagy, Creative Director, Clemenger BBDO Wellington.
Michael O’Rourke, NYF’s President commented:  “It’s an honor to have these guys participate on the jury this year. They’ve proven themselves in the industry and 2009 is going to prove to be a year where the industry needs experienced judges for award shows.  We’re glad to have such a talented group of people representing Australia and NZ.”
The NYF Advertising In All Media competition, now in its 52nd year, receives entries from over 70 countries around the world.  Award winners are selected by an international jury of 246 Senior Creative Directors, representing the most innovative minds from 48 countries worldwide. NYF’s, peer recommendation program allows industry experts the opportunity to pass the torch and keep each competition fresh with new perspectives.
NYF’s Advertising In All Media Awards celebrated unprecedented growth in 2008 with a 23% increase in entries submitted over the previous year.  The competition recognizes work in all media from 71 countries around the globe; television, cinema, print, outdoor, interactive, design, mixed media, collateral, radio and student advertising.    

In what could well be a world record, The Outdoor Awards billboard truck has completed its tour of Australia. Later last week the truck limped into Sydney showing the scars of its 5 week, 12,000 kilometre national tour. Covered in red dirt, dead insects and fair amount of gaffa tape due to an incident with a tree the truck looks a shadow of its former self. After conquering the Simpson desert, the Tanami Desert, the Kimberley, the Great Sandy Desert, and the Nullarbor at a pace that would be best described as slow, the truck is looking forward to returning to the more sedentary lifestyle of being parked by the side of Parramatta road.
To see all the highlights from the trip head to the Outdoor Awards website at outdoorawards.com.au and check out the photos. You can also enter your best outdoor and be in the running to be the creative team to win a prize worth $10,000.
And if anyone is interested there's a billboard truck (with a few k's) going for a pretty good price.

UPDATE: Wayne's funeral will be held this Friday 19th December at 9am.
North Chapel
Northern Suburbs Crematorium
199 Delhi Road
Lane Cove

Wake: TBA

The ad industry will be saddened to hear that Wayne Goodwin, violinist/composer and multi-instrumentalist (piano, guitar, mandolin, viola, saxophone and drums) passed away peacefully last night.
Wayne was a well loved stalwart of the Australian music scene - and has many friends in the ad industry. He was diagnosed with Non-Hodgkins lymphoma in June of last year.
Born of an Australian mother, Wayne first came to Australia on tour from Hollywood, California with Emmylou Harris twenty-three years ago and returned the following year to stay, performing with the newly reformed band Crossfire and to break into the film industry as a composer. His credits as a violinist list the who’s who of music including Midnight Oil, INXS, Jenny Morris, Sting, Bob Dylan, Linda Ronstadt, Tony Bennett, ELO, Renee Geyer, Ross Wilson, The Australian Opera and Ballet Orchestra, The Bolshoi Ballet, Gene Pitney, Dolly Parton, Dragon, Emmylou Harris, Jimmy Little, Michelle Shocked, Anne Kirkpatrick, Bread, Crosby, Stills and Nash (Wayne was awarded a platinum album for his violin solo on their hit single Wasted in the Way) and more…

There has been a significant expansion to the RENEGADE crew with notable new additions to the commercials production team.
GEMMA LEE and EDWIN McGILL are the latest directors to join RENEGADE FILMS. Both have reels that show a diversity and versatility in keeping with other Renegade directors. GEMMA has a strong visual fashion and graphics
background whilst ED’s witty iconic trailer for Raindance and work for Cougar has earned him International recognition.
Experienced Producer Tracy Proposch (ex Luscious,) has joined RENEGADE to wrangle the likes of James Teh, Julius Avery and Gemma Lee, whilst Matt Downey is teaming up to produce Edwin McGill for future commercial projects.
Tony Rogers and Jen Livingston continue to produce outstanding work, their latest campaigns being for RACV and WORKCOVER.
Sean Byrne is in the second week of shooting his feature THE LOVED ONES.
Renegade continues to produce RocKwiz and now has a number of documentaries commissioned with free to air network. All news can be seen on the website

DDB New Zealand deputy creative director Bridget Taylor presented the first of a regular www.bestadsontv.com segment on TVNZ's breakfast show this morning, following in the footsteps of BWM Sydney chairman Rob Belgiovane, who has a similar fortnightly slot on Channel 9's national Today Show in Australia.
Says Bestads publisher Michael Lynch: "Bridget was terrific on The Gruen Transfer and I'm sure she will attract a big following on the breakfast show, spreading the good word about great advertising to the general public of New Zealand."

Campaign Brief has launched an interactive online version of the magazine that allows super fast access to current and archive issues. You can search throughout the archives for the name of a person or company and you can print any page. Clicking on any of the ads in the magazine will link to the web address of the advertiser, and you can view any of the commercials featured in the Creative Circle (and some other sections) in each issue by clicking on the images on the page. Eventually, the archive will grow to include all issues from the last few years, and we will be adding CB Asia soon as well as all The Work annuals. An amazing resource included with your subscription to CB.
Whether you are a subscriber or not, please register your details to receive Campaign Brief Online for free until 5th January 2009. After that date, the online version will only be available to subscribers of Campaign Brief magazine. All subscribers will receive a password.
KEY FEATURES:
TURN PAGES by clicking the arrows at the side of the page, or by using the toolbar.
ZOOM IN by clicking anywhere on the page.
READ by dragging the page around when zoomed in.
ZOOM OUT by clicking anywhere on the page when zoomed in.
VISIT web sites or send emails by clicking on hyperlinks.
EMAIL any page to a friend or PRINT pages.
VIEW COMMERCIALS by clicking on images in the Australian and NZ Creative Circle sections.

Australia’s prowess as a global leader in direct marketing has been re-confirmed with the release of the 2008 The Won Report, ranking Australia as the third most awarded direct marketing nation. Germany was the most awarded country, followed by Spain. New Zealand was seventh.
Awarding points for direct marketing campaigns, based on four tiers of award shows - global, semi-global, regional and local - a total of 6,710 campaigns were logged from 2,141 agencies from 79 countries.
Rounding out the top 10 were Canada (fourth), UK (fifth), Brazil (sixth), Argentina (eight), France (ninth) and the US.
Two Australian agencies made the top 10 DM agencies with Mark/M&C Saatchi Sydney as the third most awarded agency (same rank as 2007) and BMF Sydney as equal ninth with Ogilvy Frankfurt (up from 11th in 2007).
BMF’s Warren Brown (pictured) was ranked as the third most awarded executive creative director in the world with Saatchi & Saatchi New Zealand’s Mike O’Sullivan ranked seventh.
Three Australian creative directors made the top ten: Dejan Rasic formerly of Lowe + Rivet and now co-founder of Colman Rasic Carrasco, Sydney was the third most awarded, Simon Langley of BMF was the sixth most awarded and Gavin McLeod of M&C Saatchi’s Mark, Sydney was seventh.
Furthermore, Shane Bradnick, who has worked at Mark and BMF was the third most awarded art director and Rebecca Carrasco, formerly of Lowe + Rivet and now co-founder of CRC, was the fourth most awarded.
BMF’s ‘TED 696 Project’ launching the longneck bottle of 696ml of beer for Tooheys by inviting street artists, designers and the target audience to design their own unique bags for the trade to use – which would become an advertising medium and an exhibition – was ranked the 13th most awarded while ‘Ducks’ for Wonder Performance Bread was the 23rd most awarded campaign.
Mark/M&C Saatchi Sydney’s ‘Meet Your Hero’ for the British Council was the 22nd most awarded campaign.

Clemenger BBDO Sydney has retrenched five staffers, including senior creative team Kevin MacNamara (pictured) and Sean Lavery, as well as planners Al Druett and Dan Pankarz. The retrenchments follow a similar decision made by M&C Saatchi Sydney last month.

BMF Sydney has created a new campaign for DARE iced coffee, positioning it as the great alternative to hot coffee.
The idea is based on the insight that when someone asks you to “go for a coffee”, it can often be a subtext for a deeper more awkward conversation.
“We tapped into this truth to show that Dare is a great solution to these potentially stressful coffee moments”, says Simon Langley, BMF Creative Director.
The New DARE campaign launches with two 30 sec TV spots and is supported with radio.

VIEW THE GIRLFRIEND SPOT
VIEW THE BOSS SPOT

Executive Creative Director: Warren Brown
Creative Director: Simon Langley
Copywriter: Richard Morgan
Art Director: Nils Eberhardt
Account Director & Account Manager: Simon Jarvis & Clare Kerlin
Agency Producer: Mandy Payne
Strategic Planner: Fiona Lake
Director: Justin Kurzel
Production Company: Cherub Pictures
Production Company Producer:  Serena Paull
Post Production Company: The Lab & Fin Design
Sound Studio: Adam Arkapaw
Editor: Adam Wills

A Vodafone newspaper ad for Daylight Savings has been announced as the October/November winner of the Could Be a Caxton competition, established by the Caxton Committee and supported by The Newspaper Works to recognise and showcase great creativity on a bi-monthly basis.
 
Client:  Vodafone
Agency:  Colenso BBDO, Auckland
ECD: Nick Worthington
Creative Director: Steve Cochran
Copywriters: Nick Worthington, Steve Cochran
Art Directors: Nick Worthington, Steve Cochran, Emmanuel Bougneres

The creative team from Colenso BBDO wins an all expenses paid trip to the 2009 Caxton Weekend.
David Nobay, Creative Chairman of Droga5 Australia and the judge of the October/November competition, commented on the winner: “Unlike the majority of the entries, this one’s genuinely built for newspapers - as opposed to a magazine ad that’s been unconvincingly re-sized. It plays to the core strengths of the medium: it’s current, topical and has been art directed to explode out of the editorial around it.”
 
An honourable mention also went to Gallery Group Communications (QLD) for its series of anti binge-drinking ads:
 
Client: Queensland Government Office of Liquor, Gaming & Racing
Agency: Gallery Group Communications, Brisbane
Creative Director: Phil Nobay
Art Director: Sean Condon
 
 “Smart placement and it uses the accompanying editorial really well. Again, an idea built for newspapers,” Nobay said.
The December/January competition is now open for entries.  It’s free to enter and anyone can submit nominations.  For more information on how to enter the Could Be a Caxton competition and the Caxtons in general, visit www.thecaxtonawards.com.au

The Caxton Committee and The Newspaper Works has also announced the 2009 judges for Could Be a Caxton. They are:
Cameron Hoelter, Art Director -  (December/January)
Kat Mercer, Art Director, JWT Sydney - (February/March)
Simon Langley, Creative Director, BMF Sydney - (April/May)
Luke Chess, Creative Director, Saatchi & Saatchi Auckland - (June/July)
Michael Syme, Art Director, Whybin TBWA Melbourne - (August/September)
Tim Hall, Creative Director, Saatchi & Saatchi Wellington - (October/November)
 

Leo Burnett Sydney has been awarded Office of the Year for Australia and New Zealand at last night’s 2008 Media Agency of the Year Awards in Hong Kong. This was a hotly contest category the included the best of the best such as DDB Sydney and Colenso BBDO Auckland.
Leo Burnett Sydney has been pushed to the top rankings among the most awarded agencies in the world this year with its historic campaign - Earth Hour for WWF, as well as other star performers including McDonald’s, Johnnie Walker, Canon and Bundy.
“I am proud of our achievements.  For us 2008 has been one for the history books.  We have won the top awards in almost all premium shows around the world but the thing I am most excited about is next year, as the team is even better than it was before," said Todd Sampson, Chief Executive Officer, Leo Burnett Sydney.
The office has set up a strong new management team comprising Sampson as CEO, Scott Davis as Head of Strategy, award-winning Andy DiLallo and Jay Benjamin as joint ECDs and Dominique Hind as Head of Digital.

The hottest young creative talent in the world in 2008 has now been announced and their work is showcased on the YoungGuns website.

Congratuations to:
2008 YoungGuns of the Year - Eric Kallman and Craig Allen from TBWAChiatDay New York
2008 Student YoungGuns of the Year - Savina Mokreva, Voldemars Dudums & Mihnea Gheorghiu from Miami AdSchool Germany
Quit in Style winner - Simone Louis & Bradley Averill
2008 Agency of the Year - Colenso BBDO New Zealand
2008 Network of the Year - BBDO Worldwide
and also to all the Gold, Silver, Bronze Bullet winners and Finalists for being recognized as the best of young creative talent globally.

See all their work at www.ygaward.com.
These are the future of advertising, the creative leaders of tomorrow.
More details, contact livia@ygaward.com

Even when the rain came tumbling down it didn’t dampen anyone’s spirits at the annual Pound Bowling Competition in Melbourne.  Once again a great time was had by all – especially the bowlers.
Congratulations to Darren Spiller, Corey Esse, Dan Collado and Jon Knight from Publicis Mojo, who won the competition.  At one stage Dan Collado was renamed Damn Collado after his third consecutive perfect round.
In the end Mojo and Pound battled it out for those coveted trophies, with CHE, JWT,  Active Motion, MRPPP, Tide and Mel Mackintosh Casting all putting up a good fight.
Sausages were handed out as consolation prizes, and plenty of beer was consumed. Maybe this is what led to the dancing later on.

2008: Publicis Mojo
2007: Day and Age
2006: The Pound
2005: Taiyo Films

The 50th Anniversary CLIO Awards Call for Entries.
Entries now being accepted at www.clioawards.com

May 12-14, 2009
Las Vegas
One Festival. Five Award Shows
Moving Image Awards
Emerging Media Awards
Print & Radio Awards
Design Awards
Lifetime Achievement Award

Audio Post Production / Sound Design Company, Take 2, is looking for compatible businesses to share their building in McMahons Point.  The space would suit Editors, a Production Company, Designers etc…  Contact: Kirsty Sanger at Take 2 Creative Audio on 02) 9954 4977 or email Kirsty@take2.com.au

BMF were the big winners at the 2008 B&T Awards, walking away with the Grand Prix, Advertising Agency of the Year and NSW Agency of the Year.
More than 900 people packed into Luna Park's Big Top in Sydney on Friday night.
There were 27 awards handed out in total. Clemenger BBDO took out Victorian Agency of the Year, CumminsNitro won Queensland, Clemenger BBDO Adelaide won SA/WA/ACT, and Colenso BBDO won New Zealand Agency of the Year. Ikon picked up Media Agency of the Year and PR Agency of the Year went to Zing. Marketing Team of the Year went to Commonwealth Bank.
See video of the awards.
See pics from the night.

The annual CB/Bestads New Zealand Legendary Xmas Lunch was held at Soul Restaurant in Auckland on Thursday, attended by the cream of Auckland's creatives as well a a few agency chiefs.
The Lunch was generously sponsored by our good friends...
Patrick McAteer at
OKTOBOR
Mark Foster at
ROBBER’S DOG
Jim Hall and Stacey Wah at
SOUNDTRAX

It's soon time to pick CB Australian Agency of the Year and NZ Agency of the Year -- and also to work out the 2009 CB Creativity/Billings Index (or Hot+Cold Chart).
As far as most agency creative directors (and increasingly, more CEOs) on both sides of the Tasman are concerned, CB Agency of the Year is the most coveted of all trade mag titles to win - and where an agency is placed on our annual chart is critical to many agency's new business performance in the coming year (that's the bit of most interest to CEOs!).
If you have entered other trade magazine Agency of the Year competitions, please send us (almost) the same thing. You'll be pleased to know it's free to enter, unlike the others -- and you won't have to personally front a jury of competing agency execs and clients to present your case!
Provide your TV/Viral/Integrated on a DVD and Print/Outdoor/Ambient work as A4 laser prints. (Keep the package small this year!). Please list highlights of the year, including all awards won in 2008, new people, plus accounts won and lost, etc. in a separate doco.
Please only include work that has run between January 1 to Dec 31, 2008.
Even if you feel it's not your year, please send us your best as it is vital to work out where your agency fits on the 2009 CB Creativity/Billings Index.
Make sure your package arrives at CB prior to 12 noon this Friday 12th December, 2008.

Address packages to:
Campaign Brief
Level 1
24 Hickson Road
SYDNEY  NSW  2000

HONOUR ROLL: CB AUSTRALIAN AGENCY OF THE YEAR
1987    The Campaign Palace, Sydney
1988    Saatchi & Saatchi, Sydney
1989    OMON, Sydney
1990    Saatchi & Saatchi, Sydney
1991    The Campaign Palace, Melbourne
1992    Campaign Palace, Sydney
1993    OMON, Sydney
1994    Young & Rubicam, Sydney
1995    Young & Rubicam, Sydney
1996    Clemenger Melbourne
1997    DDB Sydney
1998    The Campaign Palace, Sydney
1999    Clemenger Melbourne
2000    Leo Burnett, Sydney
2001    M&C Saatchi, Melbourne
2002    DDB Sydney
2003    Saatchi & Saatchi, Sydney
2004    Saatchi & Saatchi, Sydney
2005    Saatchi & Saatchi, Sydney
2006    George Patterson Y&R, Melbourne
2007    DDB Sydney

HONOUR ROLL: CB NEW ZEALAND AGENCY OF THE YEAR
1999    Colenso BBDO Auckland
2000    Saatchi & Saatchi NZ
2001    Colenso BBDO Auckland
2002    Colenso BBDO Auckland
2003    DDB New Zealand
2004    Publicis Mojo Auckland       
2005    Saatchi & Saatchi NZ
2006    Saatchi & Saatchi NZ
2007    DDB New Zealand

The Advertising Federation of Australia (AFA) will rescind the Advertising Effectiveness Awards won by Skins Compression Garments Pty Ltd and its agency, following yesterday’s ACCC finding that Skins had engaged in misleading and deceptive conduct in the advertising and promoting of its products.
The Skins company and its agency, „The Furnace” won four categories including the top award, the Gold Pinnacle, at the 2007 AFA Advertising Effectiveness Awards.
“We have moved quickly to rescind these awards because the AFA is absolutely committed to probity within our industry and full compliance with the Trade Practises Act, as administered by the ACCC,” said AFA Chairman, Belinda Rowe.
As part of acceptance into the judging process, both agency and the advertiser were required to sign a declaration that the information contained in the entry was correct.
“At no time prior to the awards being judged or presented, was the AFA aware of any matters which have subsequently been investigated and judged by the ACCC,” she said.  
The AFA notes that no allegation was made against The Furnace by the ACCC nor was it involved in the Trade Practices Act prosecution.
The AFA will request that the company and the agency return the awards and both will be advised that they can no longer use the awards for their own promotion.
No replacement award will be made. 

Supersonic's Charlton Hill and Curious Film's Pete Grasse have returned safely from Mumbai to Sydney, where they were caught amidst last week's terrorist attacks.
Both Grasse and Hill were travelling in Mumbai with the NSW Trade Delegation when their hotel Oberoi Mumbai was attacked by terrorists.
In a lucky escape, the pair were offered a last-minute invitation to the Indian Effie Awards only moments before the attacks, and missed being caught in the crossfire.
They were later given refuge by the representative of a local post-production company and told to stay put until the Australian authorities could evacuate them.
At the American embassy, Grasse was offered French fries and Diet Coke.
Charlton went to the Aussie Embassy and was offered Shiraz.
"We arrived home in Sydney on Saturday night to our relieved families. I want to praise the Australian authorities and Curious Film for their support and assistance in returning us home. I also want to thank the Indians who aided us throughout the events in Mumbai, " says Grasse.
"Its overwhelming to realize how much timing plays a role in your fate. its good to be alive but devastating to lose one of our delegates and have had the others go through such trauma. It's very sad for Mumbai and India," says Hill.
It was both Hill and Grasse's first trip to India, and their first time at the EFFIES.

PICTURED: CHARLTON & PETER AT THE EFFIES IN MUMBAI JUST PRIOR TO LEARNING OF THE ATTACKS ON THEIR HOTEL.

Following the success of Clemenger Brisbane’s Andy Warhol Exhibition campaign, the agency was recently invited to create a new campaign for the Gallery of Modern Art's (GoMA) latest offering.
Entitled ‘Contemporary Australia: Optimism,’ GoMA’s free summer exhibition open daily until February 2009, celebrates the way contemporary artists envision the world, exploring it with hope, energy, passion and playfulness.
Creative Director Grant Johnston said rather than focus on the art or particular artists, Clemenger focused its creative direction on what collectively inspired these contemporary Australian artists.
"We realised that these people were the kind that would likely see the glass as half full," he said. “It was from that insight the creative executions were born.”
Clemenger Brisbane Managing Director Stephen Forth said that working with GoMA creates a buzz around the agency.
"What time is more in need of optimism than now? With so much uncertainty and economic turmoil, we thought it was the perfect medium to promote such an emotion." he said.
"Campaigns like this also present an opportunity to create work for an industry that our creative team can very much relate to."
Queensland Art Gallery Director Tony Ellwood said Optimism is an ambitious new national series of triennial contemporary Australian art, shown in a way unseen by audiences before.
“Optimism features more than 250 artworks by 67 emerging, mid-career and senior Indigenous and non-Indigenous artists ranging in age from their mid-20s to their mid-80s”, he said
“The exhibition also includes the Kids: Contemporary Australia program in the Children’s Art Centre, an amazing schedule of Australian cinema, a Friday night program with Australia Up Late starting 2 January and will be accompanied by a broad ranging public program.”

CD/ART DIRECTOR:  GRANT JOHNSTON
WRITER: NIC HARMAN
HEAD OF CLEINT SERVICES:  ANDREW LETHLEAN
BUSINESS DIRECTOR:  HEIDI MONSOUR
PRODUCTION COMPANY:  TAXI FILMS
DIRECTOR:  GAVAIN BROWNE
PRODUCER:   ANDREW WAREHAM
POST PRODUCTION:  CUTTING EDGE
OFFLINE: STEVE THOMAS
COMPOSITING:  JEFF GUANT
MUSIC:  PETE JONES

In an energy drinks market full of brands telling you all the positive ways you should use your energy there was room for a brand that stood for something else, a different kind of energy. That’s where the idea for Frucor’s new 500ml ‘supernatural’ energy drink Samedi was spawned.
Named after Baron Samedi, a mysterious Voodoo spirit known for drunkenness, debauchery and his power to awaken the dead, it builds on the mythology of the Voodoo religion promising energy to ‘awaken’ its drinkers.
So when Clemenger BBDO Sydney was tasked with advertising this uniquely positioned product, it was decided to travel to New Orleans, get a real Voodoo priest to channel the deeply feared spirit Baron Samedi, and then ask him to come up with the ads himself. The only rule the team set themselves was that they would do whatever Samedi said.
The Baron didn’t disappoint. His ideas included drinking rituals, lines for street posters and urban graffiti, TV ads and sampling. He also had advice on typefaces and design as well as blessing the first batch of cans.
‘Samedi Says’ a branded 30-minute documentary of the journey to channel Baron Samedi premiered on MTV on Sunday (30.11.08). The documentary is supported by a teaser campaign of 65 blipverts and two 60-second trailers. The website samedisays.com houses many examples of The Baron’s work along with the documentary itself.
 
Agency: Clemenger BBDO Sydney
Executive Creative Director:  Richard  Maddocks
Associate Creative Director:  Guy Rooke / Baron Samedi
Copywriter:  Alex Derwin / Baron Samedi
Art Director:  Heather Sheen / Baron  Samedi
Digital Art Director:  Brett Bimson / Baron Samedi
Designer:   Monika Domaschenz / Baron Samedi
Agency Producer:  Denise  McKeon
Account Planner: Dan Pankraz
Senior Account Manager: Jackie McIver
Digital Producer: Harley Tesoriero  
Production Company:  Lusicious International  Pictures
Director:  Michael Joy
2nd Unit Director:  Ant  McPhail
Producer:  Lawrence Foster
Online:  Toby  Royce
Sound Design:  Andrew Stevenson
Music:  Trailer  Media
Client Executives: Justine Cotter, Susan Press, Amber Mclean
Client:  Frucor Beverages
 

Droga5's international life-saving phenomenon, The Tap Project, is spilling to Australian shores but incredibly  Droga5 and a specially selected collective of top agencies in Australia formed earlier this year, will not be invited to participate in the Australian rollout.
Droga5 wanted to work in partnership with agencies they respected to roll out Tap Project here. Earlier this year, Droga5, with help from CB, connected with the best agencies in each state and New Zealand - to ask them do just that –  in exactly the same way that David Droga invited Crispin Porter and Goodby Silverstein to participate in the U .S. rollout. Australian shops willingly saying yes were Clemenger BBDO (Melbourne), Marketforce (Perth), Junior (Brisbane) and Clemenger BBDO (Adelaide), who all agreed to work with Droga5 (Sydney). In addition, Saatchi & Saatchi New Zealand agreed to cover the NZ market.
Instead, UNICEF in Australia will not follow the lead of their counterparts in the U.S. and is asking that prospective agencies officially tender for the pro-bono project.  The successful agencies - advertising, public relations, media and events – will be chosen by an industry committee that was formed earlier this year to launch the Tap Project in Australia in March 2009. However, the closing date for submissions is extremely tight - December 24, 2008 - just over three weeks away.
Rather than Droga5 - an agency with two years' experience of pushing out Tap nationally across the US taking the central role of co-ordinating the Australian rollout, UNICEF Australia selected its own 'expert' committee. They alone will select the ideas from companies who choose to pitch (although given the extremely tight deadline, they'll have little time to create their own Titanium efforts).
The selection panel for the Tap Project is made up of: Alison Overton - Marketing & Fundraising Director & Deputy CEO, UNICEF Australia; Colin Wilson Brown – The Clinic; Neil Shoebridge – Editor, Marketing & Media, The Australian Financial Review; John Clark – ex Chairman of ADMA; Rochelle Burberry, Managing Partner, Access Public Relation; and Michael Gencher – General Manager, Podium ESP.
The Tap Project is Droga5's award-winning fundraising campaign for UNICEF which launched in New York City on World Water Day in 2007 (March 22). Hundreds of restaurants across New York invited customers to donate $1 for the tap water they would normally get for free.
The funds help UNICEF save lives by providing safe drinking water to children in developing nations. In just one day, New Yorkers generated years’ worth of clean drinking water to the world’s children most in need. UNICEF declared The Tap Project as its most successful single initiative in the organisation’s history.
The successful campaign spread across North America and Canada in 2008 and on World Water Day 2009 it will spill across continents and make its global debut in many countries, including Australia (ironically the only country without Droga's involvement). The Tap Project’s Australian creator, David Droga, won the Titanium Lion for creative innovation at the 2007 Cannes International Advertising Festival for the concept.
For a full description of the project and details of how to get involved, visit the ‘Get Involved’ section of the UNICEF Australia website: www.unicef.org.au. The closing date for submissions is December 24, 2008.

UNICEF and Water
Water is a daily privilege that millions take for granted. The little known truth is that lack of clean and accessible drinking water is the second largest worldwide killer of children under five. Currently, UNICEF provides access to safe water and sanitation facilities while promoting safe hygiene practices in more than 90 countries. By 2015, UNICEF's goal is to reduce the number of people without safe water and basic sanitation by 50 percent.

For the first time in its 17-year history, more than 1,000 students have attended Advertising Federation of Australia (AFA) AdSchool courses across Australia – an 8.5 per cent increase over 2007.
Courses geared to up-skill in the core commercial communications disciplines of account management, strategic planning principles and copywriting continued to attract an increase in student numbers. In Sydney, continued penetration of marketing people, as well as agency staff, boosted numbers, and of particular note was the increase in the number of courses offered and students attending in Brisbane.
Newly appointed Chair of the AFA National Training Board and CEO of agency Host, Anthony Freedman, is confident the positive trend will continue for 2009: “With staff and wage freezes in place at many companies, smart employers will be looking at training and career development as essential to ensure retention of valued people,” he said.
AFA AdSchool is the only academically recognized industry-training program for people working in the advertising and marketing communication industry. It is also a NSW-Government accredited Institution of Higher Education, meaning its courses can articulate into a Certificate in Advertising Communication - a postgraduate award. 
Tonight, AdSchool held its annual graduation ceremony in Sydney attended by School lecturers, supporters, university staff and agency leaders. The ceremony saw 33 students receive recognition for high distinction results in their courses and for the first time one student, Alex Light (pictured) from Clemenger BBDO, Sydney, became the first recipient to receive the AdSchool Graduate Certificate – having completed seven courses.  
Planning is now underway for 2009 with particular emphasis on attracting the very best brains in advertising, teaching the full range of advertising and marketing disciplines to help create the next generation of industry leaders and thinkers. 
The full 2009 academic program can be found on the AFA AdSchool website: afaadschool.com.au
AdSchool also runs short courses covering all disciplines of advertising and marketing, designed for all levels, from trainee to senior executive level and all courses are taught by senior industry practitioners.

A sell-out crowd of 800 guests celebrated the most outstanding creative work in the Asia Pacific region tonight (November 27th) at the striking Overseas Passenger Terminal in Sydney.
A record number of 10 Gold winners were awarded, with the overall number of winners tallying 206, 13 less than 2007 even though there were 620 more entries across the region. Multiple Gold winners were; Lowe and Rivet Sydney for MTV 'Welcome Snoop', Leo Burnett Advertising Sdn Bhd for Tan Hong Ming and Exit Films for Schweppes 'Burst' via GPY&R, Melbourne.
AWARD Network of the Year went to BBDO, AWARD Agency of The Year went to Lowe and Rivet Sydney and MTV Networks Australia was proclaimed AWARD Client of The Year.
The winner of the Encouragement Award, recognising those who have demonstrated an outstanding ability to answer briefs with a freshness of thought and creativity, went to Brett Colliver from DDB New Zealand.
The show opened with an amusing piece that poked fun at the industry, produced by Revolver and The Editors before MC Peter Berner took the stage to present this year’s awards.
Winner numbers went up by 19 for Australia (2008: 104 winners, 2007: 85 winners), New Zealand received 19 less than last year (2008: 45 winners, 2007: 64 winners) and Asia went down by 13 (2008: 57 winners, 2007: 70 winners).

Download the full list of winners:
AWARD Awards Winners 2008.pdf


The Gold winners:
•    Leo Burnett Advertising Sdn Bhd - Tan Hong Ming - Television & Cinema - Community service & charity, individual - any length
•    Exit Films – Schweppes Burst - Craft in Television & Cinema - Direction Design
•    Exit Films – Schweppes Burst - Craft in Television & Cinema - Cinematography
•    Leo Burnett Advertising Sdn Bhd - Tan Hong Ming - Craft in Television & Cinema - Casting
•    TBWA\China - Adidas Olympic - Print - Consumer Magazines, campaign - black and white or colour
•    Publicis Mojo Auckland - Speight's Great Beer Delivery - Integrated campaign
•    Lowe and Rivet Sydney - Welcome Snoop - Integrated campaign
•    TBWA\China - Adidas Olympic, Hu Jia - Print Craft - Art direction
•    Lowe and Rivet Sydney - Welcome Snoop - Direct Marketing - Direct Response Advertising, campaign
•    Leo Burnett India - Luxor Pop up Interactive - Banner ad (including expanders, sequential, synchronised)
 
The Top 10 agencies:
1    Lowe and Rivet Sydney
2    Colenso BBDO Auckland
3    Ogilvy New Zealand
4    George Patterson Y&R Melbourne
5    Leo Burnett India
6    Clemenger BBDO Wellington
7    TBWA\China
8    M&C Saatchi Sydney
9    Clemenger BBDO Sydney
10  Grey Melbourne

Top 5 Agency Networks:
1    BBDO
2    TBWA\
3    Leo Burnett
4    Lowe and Rivet
5    Ogilvy

Guests partied away at Ocean Room and Wildfire Restaurants, followed by an after party at Soho Bar until the early hours.