Screen Shot 2017-09-22 at 2.37.17 pm.jpgThe Transport Accident Commission has partnered with creative agency, The Taboo Group, to launch It's People Like Us, a new approach to reach drivers and reduce the amount of injuries and deaths caused by distracted driving on the state's roads.

It's People Like Us features five young Victorians who regularly use their phones while driving, exposing the dangerously casual way we interact with our phones behind the wheel.

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Screen Shot 2017-09-22 at 12.12.18 pm.jpgoOh!media Limited has today announced the appointment of its new chair and an additional independent non-executive director to support the company in delivering on its growth strategy.

Tony Faure (left), a non-executive director for oOh! since November 2014, will become the chair of oOh! from today following an earlier announcement that Michael Anderson would step down from the role to enable him to take up the role of CEO of MediaWorks in New Zealand.  Anderson will remain on the board as an independent non-executive director.
SmartPlates.jpgAir-Ink-KV-Cannes (1).jpgSpikes Asia, the three day Festival and Awards celebrating creative excellence across Asia-Pacific has today announced the shortlisted Innovation entries that will be brought before a live judging panel led by jury president, Bessie Lee, founder & CEO, Withinlink, China.

Australia has scored two finalists out of a total 10. Ogilvy Melbourne has been shortlisted for AAMI 'SmartPlates' and Marcel Sydney has been shortlisted for Tiger Beer 'Air-Ink'.
Screen Shot 2017-09-22 at 10.47.33 am.jpgWith one month to go until the start of the Commonwealth Bank Women's Ashes Series, in Brisbane on 22 October, Cricket Australia has launched an advertising campaign via Zoo Group Melbourne, to help bring the series and the Australian Women's Cricket team into the hearts and minds of the Australian public like never before.

Featuring members of the Australian Women's Cricket team, the campaign's TVC aims to get Australia behind our world number one ranked cricket team as they come up against arch enemy, England in the highly anticipated series.

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Screen Shot 2017-09-22 at 8.36.49 am.jpgCB Exclusive - Another year, another set of global record temperatures smashed. There's simply no denying it, the world is getting hotter - and Australia is right on the front line. That's why M.J. Bale has designed its new range of Cool Wool suits to be the most breathable yet.
 
To put this claim to the test, M.J. Bale has partnered with TBWA Sydney and Eleven to give this very special suit to a man who is in no way designed to handle high temperatures, UK weatherman Alex Beresford.

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Tom Rankin_low res.jpg303 MullenLowe Mediahub has appointed Tom Rankin as general manager, media, responsible for managing client relationships with TK Maxx, Harley-Davidson, Fujitsu Australia, Braintree, Netflix and Western Union, among others.

Rankin is a highly respected media professional who has partnered with some of Australia's biggest brands as group director at UM Sydney, following seven years at IKON Communications as communications director.

Says Andrew Livingston, chief media officer at 303 MullenLowe Mediahub: "Tom brings a wealth of experience to the business having honed his media expertise with the likes of LEGO, Meat & Livestock Australia, CommBank, Sony Pictures and many other leading brands.
046709b.jpgZenith Australia has today announced that Sydney managing director, Karen Halligan (left), will leave the agency.

Halligan has been with Zenith for almost two years and reports to Zenith Australia CEO Scriven. Her role will be replaced with a search underway.

Says Scriven: "Karen has helped me lead the Sydney team professionally and diligently. We would like to thank Karen for her dedication to Zenith and wish her all the very best for the future."

 
Screen Shot 2017-09-21 at 4.57.32 pm.jpgOptus has teamed up with Oscar winning actor Cuba Gooding Jnr to showcase some of its latest mobile products in a series of online short videos via Emotive, Sydney.

The actor, famed for his roles in Jerry McGuire, Pearl Harbour and American Crime Story:
The People v. O. J. Simpson, is the star of two multimedia campaigns for Optus, titled Cuba Gooding Jnr's guide to new phone excitement.

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Blue 449 (left to right) James Simmons, Duncan Parfitt, John Preston.jpgIn a dual statement today John Preston (far right), CEO of Blue 449, has announced that James Simmons (far left) will be leaving the agency at the end of January 2018, whilst also revealing the promotion of Duncan Parfitt (centre) as managing director of the Sydney agency.
 
Simmons, COO of Blue 449 (formerly Match Media), will remain with the agency until 31st January 2018, before returning to the UK. Parfitt, who has been with the agency for seven years and is currently head of performance and analytics, will assume the newly created role of managing director of the Sydney office immediately. This provides ample time to work with Preston and Simmons in a managed transition of responsibilities.  Preston will remain in place as the CEO of Blue 449 ensuring the continuity of the agency's leadership.
Screen Shot 2017-09-20 at 12.55.49 pm.jpgAs the debate over marriage equality reaches fever pitch, Sydney-based creative partnership, Brand+Story, has joined with Junkee Media to launch a new campaign designed to sway fence-sitting 'no' voters.

Created by Josh Whiteman and Paul Chappell, the beautifully simple execution titled 'For Better' features gay couples in long-term relationships talking about their hopes for the right to marry.

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Screen Shot 2017-09-21 at 1.09.15 pm.jpgIndependent advertising agency Them has further strengthened its digital capabilities with the acquisition of Adelaide based web design and app development company Appcelerate, including the company's founder, Rye Smith.

Smith describes himself as an entrepreneur and an 'intrapreneur' within business, helping clients to improve processes and take on market sectors from a fresh and innovative approach.
IMG_0896.jpgIMG_0861 (1).jpgAs part of Campaign Brief's 30th anniversary celebrations, the inaugural CB Brisbane Legendary Lunch is currently underway at Kingsleys.

The lunch, attended by Brisbane's top creatives and agency producers, is jointly sponsored by top visual effects company Alt.vfx and film production company Taxi Film.

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kzkWTYwwhYZ23Z9XkiLCx1Wgg9mmGKs7VO0uBFM225o.jpgUPDATED - The Epica Awards 2017 are now officially open for entries until September 30, with two new categories and an expanded jury.
 
Covering advertising, design, PR and digital, Epica has staked a unique place in the landscape as the only creative awards show judged by journalists - including Campaign Brief for Australia and NZ. Every agency that enters Epica has effectively already won, because their work is seen by the very group of people who can spread the word about their talent.

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BEST-AD-JOBS-JAN-2017.jpgA joint initiative of Bestads and Campaign Brief, TheBestAdJobs.com offers recruiters and agencies a fantastic low rate of $50 per job listing.

TheBestAdJobs.com reaches the international audience of bestadsontv.com and the Australasian audience of campaignbrief.com, campaignbrief.co.nz and campaignbriefasia.com.

New and featured jobs have visibility on the Bestads and Campaign Brief sites 24/7, reaching upwards of 300,000 unique visitors a month.

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Screen Shot 2016-10-22 at 12.31.04 PM.pngWe hope you, like over 175,000 other ad professionals registered on Bestadsontv.com throughout the world, enjoy visiting the site regularly to check out the very best and latest advertising in all mediums being produced worldwide.

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cosmo pink glasses (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Cosmo Campbell, chief creative officer, DDB Canada.

BEST TV
Winner: AT&T - Taylor Swift. I felt a little conflicted picking a winner that wasn't a classic 30 second spot. It just seems a little unfair when the 30 second constraints are removed, but more time doesn't necessarily mean more entertaining. This film is entertaining and plays off the obsession we have with celebrities, their lives and how AT&T's new feature allows you to indulge both. It's a well executed, fun look into a more human side of Taylor Swift, with a number of unexpected surprises along the way. READ MORE...
Screen Shot 2017-09-21 at 9.37.19 am.jpgAfter a highly competitive pitching process involving five leading agencies, Torrens University Australia has appointed challenger agency VCCP Sydney as its new brand strategy partner and creative agency for 2018.
 
Acclaimed for its work on dynamic brands including ING and Compare the Market in the financial services sector, Anne Da Cunha, chief marketing officer, Laureate Australia, said VCCP's reputation as a disruptor in the creative industries was an excellent fit for Torrens University and its associated colleges and schools.
MFA_SPARKLE_AWARDS_RGB_POS.jpgThe MFA have selected 6 finalists in the NGEN category for its annual Awards.

Says Sophie Madden, CEO, MFA: "The standard of entries was very high, making the judges job extremely hard. The campaign ideas were not just clever and inspiring, but also actionable for the client, demonstrating a real understanding of their needs and resources. Congratulations to all the finalists."
free-puppies.jpgMS-Bike-thumb-400x232-211858.jpgMcCann Melbourne and whiteGrey Australia have picked up two of nine special awards - honouring particular areas of excellence - at the first global WARC Awards, recognising next-generation marketing effectiveness, at a ceremony yesterday in London.

The Low-Budget Idea Award in the effective social strategy category was won by McCann Melbourne for 'Free Puppies Forever'. The campaign shows how Seeing Eye Dogs Australia (SEDA), a non-profit organisation, successfully found homes for their puppies by creating the first puppy subscription service in Australia. The Low-Budget Idea Award in the effective content strategy category was presented to whiteGREY Australia for 'This Bike has MS' which saw MS Australia use the design of a bike to raise awareness of the symptoms of multiple sclerosis and improve fundraising efforts.
One_Club_Creative_Hall_Fame_Margarita_Corporan-1 (1).jpgThe One Club for Creativity last night inducted five advertising and design legends into its Creative Hall of Fame at a creative black-tie ceremony held at the Gotham Hall ballroom in New York.

The 2017 Creative Hall of Fame inductees were Tom Burrell, founder of Burrell Communications; Diane Cook-Tench, founding director of the VCU Brandcenter (inducted into Educators Hall of Fame); Susan Hoffman, co-CCO at Wieden+Kennedy; David Lubars, CCO, BBDO Worldwide, CCO and chairman, BBDO North America; and artist/designer Rebeca Méndez, professor at UCLA, Design Media Arts.
hannah-jones-sparro.jpgHannah Jones has joined independent digital marketing agency, Sparro, as key account director.

The hire comes after a series of client wins for the growing agency, including search accounts with Estee Lauder Companies, Catch of the Day Group, Rashays and Sendle.

Says Jones: "I'm excited to be working for a such a dynamic, data driven company. It was an easy decision to move to Sparro considering the amazing growth they're seeing, and having worked with them previously when I was client side I know firsthand the wonderful results they produce."
Pic_Peter Pippen.jpgM&C Saatchi Sport & Entertainment has appointed Peter Pippen as senior strategist for the specialist sponsorship and experiential agency.

The past five years have seen Pippen working with Havas Worldwide as lead strategist for the Australian Navy, as well as Jack Daniel's, Durex, Dettol, Mortein, Mercedes Benz, and Peugeot. Bringing his diverse background including; qualitative and quantitative research, brand positioning, integrated campaign strategy and communications planning across multiple categories, Pippen will be an excellent addition to the S&E team.
Screen Shot 2017-09-21 at 7.18.00 am.jpgHavas Melbourne has today launched a new campaign for multicultural broadcaster SBS, as the organisation seeks to continue to attract and retain the best industry talent from around the country.

'There's A Reason People Work At SBS' aims to highlight the Special Broadcasting Service's role in connecting all Australians to high-quality, independent and culturally-relevant media while inspiring audiences to explore, appreciate and celebrate this country's diversity. SBS has established itself as the home of bold, thought-provoking and deeply emotional content such as First Contact, Deep Water and Look Me In The Eye, that encourages all Australians to find better ways to co-exist.

VIEW THE FILMS AND SBS CAREERS HUB
Sunrice1.jpgDisciple Sydney has created a new brand platform and campaign for foundation client SunRice.

Based on the insight that some consumers take rice for granted and forget how it marries with some of Australia's favourite dishes, the campaign highlights situations where a meal wouldn't be the same without SunRice.

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One Night in Mexico 1 (1).jpgLovers of Mexican food are being urged to 'Up your taco game' with the launch of a contemporary range of taco meal kits from Goodman Fielder, accompanied by a campaign from The Works featuring Run-DMC's classic hip hop track 'It's like that'.

Google Trends data shows the boom in popularity of Mexican food with searches for tacos now ahead of traditional favourites spaghetti and roast chicken. The One Night in Mexico taco meal kits, which includes varieties such as Flame Grilled BBQ, Lime and Jalapeño, Mexican Spice and Smokey Chipotle, offers Australians a fresh new take on Mexican direct from the supermarket shelf.

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Richie Taaffe (1).jpgClemenger BBDO Melbourne is pleased to welcome Richie Taaffe as group business director on NAB.

Taaffe began his career at Chemistry, one of Ireland's most awarded creative agencies, prior to moving to Australia where he spent a number of years working at DDB Melbourne and more recently, TBWA Sydney, working across clients including Foxtel, Fox Sports, Gatorade, Rabobank, TAB and Telstra.
Legendary_Party_Invite.jpgIt's on again - Campaign Brief's 5th annual Spikes Asia Legendary Party in Singapore.

For all Spikes Asia delegates coming from Australia and our friends in Singapore come on down to GEM Bar in Chinatown next Wednesday for a truly legendary night at the best party of the Spikes Asia Festival.

Special thanks to our fantastic sponsors who are co-hosting the party - Song Zu, Fin Design + Effects, Arcade, The Prosecution Film Company and Tiger Beer.

Details: 8pm to 11pm, Wednesday 27th September @ GEM Bar. 10 Ann Siang Hill, Chinatown.

David Whittaker joins ARC as company partner

DavidWhittaker.jpgARC EDIT has added another ace to its crew in the shape of prolific Sydney based editor, David Whittaker (left), who arrives as company partner.
 
In the few years that British-born Whittaker has been in Australia he has racked up some impressive credits and awards for his editing, making a name for himself as a top story-teller.

Says Whittaker: "ARC are pushing the company in a really exciting direction by juggling both high end TVCs and a number of long form projects. I can't wait to get started."
PolishedMan__Tommy Dave Lehmo (1).jpgCarat Australia has joined forces with not-for-profit organisation, YGAP, to promote its 'Polished Man' campaign, aimed at raising awareness and funds to help put a stop to violence against children.

The Polished Man movement encourages participants to don a single blue painted nail for the month of October as way of prompting conversation around the issue and raising much-needed donations to support recovery and prevention programs globally.
Schermafbeelding-2017-09-18-om-17.42.04.jpgCould artificial intelligence make awards judging fairer in the future? Introducing Pearl, the first AI jury experiment. To celebrate its 10th anniversary, the Belgian MIXX awards has asked the first artificial intelligence jury president, called Pearl, to designate the winner of a special award during this year's MIXX Award gala. With Pearl, the organizers want to open a debate about the future of award judging, particularly in light of some recent criticism. Is it possible that AI could make judging fairer? Could it help make creativity measurable? And how might it complement human juries?

While award shows normally just look at the future of advertising, this time the MIXX awards have decided to look at the future of judging. This first AI experiment on judging will investigate if creativity is measurable and how AI might be able to help the judging system. Named after Radia Perlman, one of the prominent female Internet pioneers, the result is Pearl.

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RA image (1).jpgHealthcare company Pfizer Australia is challenging health care professionals to 'step into the shoes' of a Rheumatoid Arthritis (RA) sufferer via a new virtual reality campaign created by Webling Interactive in collaboration with Sudler Sydney.

Based on the highly successful 'living with RA' consumer awareness campaign launched last year by Sudler Sydney (formerly greyhealth Australia), the new VR extension brings the former TVC to life and virtually puts the viewer inside the shoes of an RA sufferer, to experience first-hand the hardships of living with RA.

WATCH THE FILM
Screen Shot 2017-09-20 at 7.55.38 am.jpgMcCann Queensland's second instalment of The Diamond Concierge's 'The 5th C' campaign has launched and has cut through the internet, receiving over 47million views around the world in the first 48 hours of the announcement.

In this second phase of the campaign, The Diamond Concierge gave away an $85,000 diamond ring with Gold Coaster Mike Hamer winning the 2.14 carat ring before proposing to his un-expecting partner in a full cinema through a cleverly filmed commercial that played to the audience before Mike dropped down on one knee.

WATCH THE VIDEO
Orchard agency team (1).jpgIndependent specialist health agency Orchard has picked up two awards and a highly commended at the Prime Awards, the Effies of pharmaceutical marketing.

The agency led the charge with the most finalist nominations - four in total - and went on to become the most awarded agency of 2017.
Screen Shot 2017-09-20 at 7.25.50 am.jpgHeineken has today announced the launch of its biggest local marketing campaign for Heineken 3 since the brand entered the Australian market in 2016.

The campaign has been launched in Australia via Zenith, Red Agency, Momentum Worldwide, Geometry and Holler.

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Ben-Coopr-Tricky-Jigsaw.jpgM&C Saatchi Group has topped The Australian Financial Review's Most Innovative Companies list 2017 while Leo Burnett Sydney ranked #4, - moving up 10 places from last year's list - and CHE Proximity has been ranked #7.

According to the AFR, one of the standout innovations as assessed by this year's judging panel was top-ranking M&C Saatchi's "Fireblanket" for client NRMA. It is a prototype wireless sensor network that smells bushfire, and tracks and predicts where the fire could go. The sensor nodes are placed around at-risk communities, acting as a 24/7 early-warning system for bushfires.
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