VICROADS-UTE.jpgCB Exclusive - A new campaign via Marmalade Melbourne for VicRoads Custom Plates has launched. The campaign uses comedy to demonstrate the practicality of owning Custom Plates for your pride and joy.
The simply executed scenarios show the down side of not owning number plates that help your car stand out from the crowd.
Honey Films director Christopher Sferrazza and producer Julie Rutherford helped bring to life the two 30 second scenarios that will be screened in cinemas.

AAMI-spot.jpgAAMI has launched a major new campaign via Ogilvy Melbourne, led by a 60 second TVC set to the song Danke Schoen, first made famous by Wayne Newton in 1963.

BMW outside pages + cover (1).jpgThe Australian Financial Review Magazine will feature stunning platinum foil covers to celebrate its two pre-Christmas issues, the December and Summer editions.

In a first for The Australian Financial Review, the premium creative execution features on the cover of the magazine then extends onto a six page roll fold off cover to mark the launch of BMW's all-new 7 Series through Vizeum and Ogilvy.
90s screengrab1.jpgSaatchi & Saatchi New Zealand has unveiled the latest Toyota Hilux campaign featuring a cast of passionate, poetic animals, as they are transported on an all-new Hilux.

The spot will premiere on Toyota's social media channels today and will launch officially with a full page ad in the Sunday Star Times, directing people to watch the full 90" film at 7.30pm this Sunday on TVNZ.

6.jpgQueensland outdoor media provider, Bishopp, has today launched its new visual identity and positioning through Brisbane independent agency, Rumble Creative & Media.

Derived from the well known and distinctly Australian saying, the campaign sees a trio of 'dirty chooks' doing what they do best to grab the public's attention, with all set to feature across Bishopp's available outdoor spaces, online and other collateral.
Thumbnail image for HOT+COLD-CHART-2015.jpgIt's soon time to pick CB Australian Agency of the Year and NZ Agency of the Year -- and also to work out the 2016 CB Creativity/Billings Index (or Hot+Cold Chart - last year's is pictured left).

As far as most agency creative directors (and increasingly, more CEOs) on both sides of the Tasman are concerned, CB Agency of the Year is the most coveted of all trade mag titles to win - and where an agency is placed on our annual chart is critical to many agency's new business performance in the coming year (that's the bit of most interest to CEOs!).

The Call for Entries to The Work 2015 is out and it's FREE to enter.
The deadline is 5pm Monday 30 November, 2015

Now in its 13th year, The Work features the very best advertising of the year from Australia, New Zealand and Asia. Published by Campaign Brief, The Work is recognised as a true record of creativity for the entire region. 

There are three things that differentiate The Work 2015 from traditional award shows:

Clever.buoy-thumb-400x300-172048.jpgFirstly, entries are FREE. Secondly, we are selective - to qualify for entry the ad or campaign must have already passed the test and been a finalist or winner at an awards show. Thirdly, there are no wasted entry fees - only your accepted work incurs an acceptance fee.

Please note that for the first time this year all entries are to be made online (saving expensive freight and courier costs): The Work this year also makes the transition to a website, meaning the finished results will be available quicker and have much greater exposure than the previous published annual. It also allows for all digital work, case studies and tvcs to be viewed.
MrSmithPeople.jpegA flow of new skills into the business and the changing needs of its clients has seen Melbourne production house Mr Smith rebrand as a creative projects company. Brendon Guthrie has also joined as creative partner.

Founding partner Craig MacLean said the new description was simply a reflection of the work Mr Smith is now involved in.
rebel 1.jpgSydneysiders will revel in a world-class retail experience when Australia's largest sporting retailer, rebel, launches its first 'accelerate' store today at Westfield Bondi Junction.
In partnership with rebel, IdeaWorks Sydney devised the new store strategy, which set out to create a space that injected the emotion, passion and excitement of sport into the shopping experience. The aim, for customers to see rebel as a place where they could 'get in the game', forming the ultimate in-store environment.
IMG_2314.jpgLast night Luscious held its White Ribbon Photographic Exhibition.

A great evening was had by all at their Redfern office as the crowd enjoyed tunes from DJ Nick Thorup, organic cocktails from Trolley'd and Archie Rose Distillery and food by Fresh Catering.

The photography was well received and 100% of all proceeds of sale are going directly to White Ribbon Foundation.
Bush Christmas pack_Resized for media (1).jpgAustralians are embracing digital radio, with new data by GfK showing four out of 10 Australians in the five metropolitan capital cities now have access to a digital radio at home, work or in the car.

Joan Warner, CEO of industry body Commercial Radio Australia, said the industry was pleased with the strong uptake of DAB+ technology, which offers high sound quality and new digital-only radio stations.

Australia Post - Ebay.jpgThis Christmas Australia Post will deliver millions of presents to Australians and expect more presents from online shoppers than ever before. So to make online shopping more fun and keep the surprise alive it has created 'Disguise Packaging' via GPY&R Melbourne.
Disguise Packaging is an entirely new product range, created to keep people's presents a surprise and their loved ones guessing until Christmas morning. The range of unique gift boxes and wrapping kits allow people's gifts to be wrapped and distributed anywhere in the world.  Disguise Packaging is now available through Australia Post and participating online shopping partners.
Screen Shot 2015-11-26 at 1.24.55 pm[2].jpgCharlie Ford, one of Luscious's young directors has been nominated for the ARIA awards category best music video for Courtney Barnett's "Pedestrian at best".

The awards are tonight in Sydney.

The same clip was recently a finalist in the Triple J, J AWARDS.

Says Ford: "The video cheekily explores the pitfalls of achieving overnight fame."

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BESTADS-PRO-NOV-2015.jpgWe hope you, like over 126,000 other ad professionals registered on throughout the world, enjoy visiting the site regularly to check out the very best and latest advertising in all mediums being produced worldwide.

BestadsPRO Membership is only US$30 per year (less than 60 cents per week)
* Full access to the bestads Members Directory - you can now view the profile pages of over 110,000 members throughout the world, and contact them directly via their email address. Great for contacting long lost colleagues!
* BestadsPRO Membership lets you access every Archive video - going back to 2003.
* BestadsPRO Membership lets you download any video or image file on the site (instead of paying US$5 per spot) so compiling your own reels of great Automotive or Beer commercials, for example, is now a breeze - and much more affordable.
* BestadsPRO Membership gives you access to:
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Become a BestAdsPRO member NOW

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CB-App-2015.jpgThe Campaign Brief App and Bestads App - the two most popular advertising Apps in the world - are both available for iPhones and Android phones.

The Campaign Brief App includes CB Australia, CB New Zealand, CB Asia and CB WA - all on the one app.

The Bestads App gives you immediate access to the weekly Top 6 TV/web film, Print, Outdoor/Ambient, Radio and Interactive advertisements from, plus guest judge comments each week by top international creatives.

Stay on top of the world's best advertising creative from the world's hottest ad agencies and production companies. Get the best of the week from the last 16 weeks (that's 96 best ads in each category). Judges comments also go back the last 16 weeks.

Screen shot 2011-08-25 at 2.51.16 AM.jpgThe Bestads app is a great tool to keep up with the best commercials from around the world, on your Apple or Android phone or tablet whenever you have a spare minute, and wherever you are. You can share featured ads on Twitter, Facebook or by email, direct from the app.



Want to advertise on our Apps? A banner ad (320 x 50) on the Campaign Brief App and/or Best Ads App is restricted to only 3 advertisers. The fee is only $800 per month per App. To book contact Mollie:
BEST-AD-JOBS-OCT-23.jpgA joint initiative of Bestads and Campaign Brief, offers recruiters and agencies a fantastic low rate of $50 per job listing.

Or if you place 10 or more jobs per month the rate drops to only $45 per job listing. reaches the international audience of and the Australasian audience of, and

New and featured jobs have visibility on the Bestads and Campaign Brief sites 24/7, reaching upwards of 300,000 unique visitors a month.



Screen Shot 2015-11-19 at 8.46.37 am.jpgUpdated: A power tool-wielding senior handy woman has struck a chord with NRMA Insurance customers who are following her lead in droves to manage their policies online in the latest iteration of the NRMADE BETTER brand positioning via LIDA - the customer engagement business within the M&C Saatchi Group.

SCA Christmas Still 030.jpgSupercheap Auto has launched its Christmas campaign this week via The General Store, which features a bunch of bad-ass elves who have been exiled to a secret workshop facility to make toys for grown-ups.

Says Andrew Ostrom, executive creative director at The General Store: "We wanted to find a uniquely Supercheap Auto way of celebrating Christmas. The idea of flipping the innocence of Santa's workshop into a tough place that makes heavy duty toys felt like an interesting way of communicating Supercheap Auto's gifting offer."

2016-OSCR-EXT.jpgThere's still time to enter One Screen, the film festival that combines the best of film and advertising from around the world, with the deadline extended to Tuesday, December 1.

Enter its new Emerging disciplines for a chance to go on set with cutting-edge production company Radical Media -- a tremendous learning experience for an up-and-coming filmmaker. Visit for more information.

Winners will be screened in February at Sunshine Cinemas in NYC.

Carly Heather Angela J Walter Thompson planning team Nov 2015 (1).jpgJ. Walter Thompson Sydney has further boosted its integrated planning team and strategic capabilities, this week announcing the hire of Heather Morrison (centre) as senior integrated planner.
Morrison, who is Canadian, joins the agency from .99 in Auckland where she recently picked up an Effie for New World (NZ grocery retailer). Prior to this, she spent several years at Leo Burnett in Toronto, where she headed up the real time marketing discipline as strategic lead on P&G and Coors Light and helped create a raft of award winning campaigns for Ikea.
Chris Johnston (1).jpgSlingshot has appointed Chris Johnston, Carat's former head of digital and direct for Woolworths, in the newly created role of head of digital and data, as the independent agency continues to expand.

Johnston will lead Slingshot's digital and data offering across all clients reporting into strategy chief Simon Corbett, who has led the agency's development in this area. The experienced media and communications specialist will also work alongside Slingshot's data scientist Stuart Dennon who was appointed earlier this year, as the agency continues to invest in its data product.
SPC FAMILY CANS PR IMAGES - LEO BURNETT MELBOURNE-thumb-400x283-181482.jpgWinners have been announced for this year's Epica Awards. Australia has scored four Silver Awards and 2 Bronze. Leo Burnett Melbourne has led the Australian agency pack scoring three Silver and one Bronze and Leo Burnett Sydney scored one Silver and one Bronze.

Leo Burnett picked up a Silver in the Automobiles category for Honda Australia 'Dream Run'. Its #MyFamilyCan campaign for SPC Ardmona picked up a Silver in Experiential & Shopper and a Silver in Online Campaigns Food & Drink. The agency also won a Bronze for Crikey 'Set in Stone' in the Public Relations category. Leo Burnett Sydney's 'Just' work for WWF scored a Silver in Package Design and a Bronze in Branded Content & Entertainment.
Sihabutr Xoomsai (1).jpgAdFest has announced Sihabutr Xoomsai, Thailand's award-winning director who is better known in the industry as 'Tenn', as next year's jury president for Film Craft Lotus and New Director Lotus.

Tenn is a director at Triton Film, a Thai production company that was originally founded by renowned Thai photographer / director Sihasak Xoomsai. As jury president for Film Craft Lotus and New Director Lotus at AdFest 2016, Tenn will help to identify the region's best-executed films and top emerging directors.
Screen Shot 2015-11-25 at 8.02.33 am.jpgClemenger BBDO Brisbane duo Chris Connolly and Rosie Double have been award Gold in the first round of Young Glory - the 8 month long award competition that sees participants respond to 8 briefs from 8 different judges around the world.

Their idea 'Project Rio' was submitted in response to a brief by Y&R Asia CCO Marcus Rebeschini that challenged entrants to stop their tap from running water when brushing their teeth.
Penny the Pirate-004-thumb-400x266-155327.jpgSaatchi & Saatchi Sydney has had a good run at the 2015 Best of Health Show, held last night at Café de Paris in London with the agency scoring one of seven Special Awards for Best Use of Illustration for OPSM 'Penny The Pirate'.

Saatchi & Saatchi Sydney also scored four Silvers for OPSM 'Penny The Pirate', two Bronze for 'In the Dark' for Invega Sustenna, and a Bronze for 'Noodle Critters' for Vivaxim. Melbourne agency H&T scored a Silver for 'Australia's Top Foot Model' for SolvEasy Tinea Cream.
Lavender Genus grads (1).jpgCX agency Lavender's call for fresh talent to join the 2016 intake of its Genus Graduate Program attracted an impressive 87 applicants, with five bright and ambitious individuals joining the agency as a result.

The five graduates have a diverse background, reflecting Lavender's expanding suite of services.

Alex Shiel, who has graduated with a bachelor of design - visual communication degree, is joining the creative department, while Sam Wakeling, who has a degree in behavioural economics, will be placed within the strategy team.

TAZER signs Di Yee for representation in OZ + NZ

Di Yee.jpgTAZER has signed Di Yee for representation in Australia and NZ.

When it comes to working with children and babies, there's very few who can compete with Yee's portfolio of commercial work. She is in high demand around the world for her ability to capture those rare, authentic moments that create powerful, emotive stories. After a successful career as an art director in NZ and Australia, she began directing commercials in the late 90's, forging a signature style with a sharp instinct for natural performance and elegant visuals.
melbourne-moonshine-1-small_0.jpgThis week, boutique white lightning distiller Melbourne Moonshine has launched its inaugural liquor offering, Sour Mash Shine.

Inspired by the moon and those fabulous copper stills (and fuelled by a little moonshine) the Sense team designed the unique bottle and packaging, including the label and packing boxes to transport the precious liquid.

A new take on the Southern tradition of moonshine distilling, Melbourne Moonshine is a deliciously warm and smooth spirit that packs a punch harder than any Appalachian backyard boxer.
EXP-Still-1.jpgAustralian motion design studio Breeder has created the opening sequence for Syfy's brand-new television show The Expanse.

Breeder, who is also credited with assisting in the creation of HBO's True Detective S1 titles, created fast-paced time-lapses of starscapes and long cityscape exposures to show that Earth is not the only home we now know. To finish the title's journey through space, Breeder designed a modern sci-fi logo that's clean and simple, and inspired by star trails. The end result is an opening sequence that's futuristic, a little bit dystopian and very space-licious.

James Informal 2 Edit (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is James Daniels, executive creative director, Jack Morton Worldwide, based in Sydney.

Best: Loteria - Night Shift. I am such a sucker for feel good films. This film was beautifully crafted, with a great character as the lead. The animation was beautiful, and the story line was enchanting. What a nice contrast to all the other Lotto commercials where we see what they do with their winnings.
And as much as I like Mog, this spot took top honours. READ MORE...
Marc Barnett.jpgBohemia has announced today the appointment of Marc Barnett into the newly created position of chief operating officer. A former COO with Mi9 and Mamamia, Barnett joins the leadership team and will lead all operational aspects of the business including client service, commercials and investment.
Barnett has worked in a variety of digital roles over his 12 years of experience including APAC sales director with Microsoft, general manager of Microsoft Media Network and commercial director of Mi9. Barnett is acknowledged as an expert in the programmatic space having launched the Microsoft Advertising Exchange in Australia and being the inaugural chairman of APEX. Leadership and personal development is a priority for Barnett, which he was recognised for in being announced as AFR Boss Magazine Young Executive of the Year in 2014.
ccimage1.jpgArena Media has just launched a unique virtual to real world collaboration content piece, Need for Speed, Crew Create to give gamers, car lovers and designers the chance to help build the ultimate Need For Speed masterpiece for client EA Games.

The campaign uses full 360 immersive video to transport fans to a virtual garage experience to design a real vehicle.

University_of_New_England_(Australia)_logo.jpgBuilding on a stellar new business run throughout 2015, ZOO group has graduated with honours, securing the highly competitive agency of record contract with the University of New England (UNE), for its brand and advertising account.

UNE has been the leading innovator of flexible study for over sixty years. Throughout the three month tender period the academic institution was seeking an intelligent and creative advertising partner to lead their marketing communications strategy that is set to shake-up online learning expectations across Australia.
6f4e588a-fe3d-4200-afba-27095f3338e7.jpgThe September edition of the IAB Australia and Nielsen Mobile Ratings Report has revealed that for the first time, Australians 18+ spent more time browsing content or interacting with apps on a tablet device, than on a PC. Smartphones still remain the preferred device overall though, with average time per person among the active internet population 18+ spent either browsing content or on applications on a smartphone, at just under 35 hours per person.
image003.jpgIntimates brand Nancy Ganz has launched its innovative new Shop in Shop concepts in Myer this month via CoMa. Supporting the Spring 2015 'It Starts with Nancy' campaign via LOUD, it's all about simplifying Shopping for Shapewear.
At the centre of the campaign is the message of supporting each solution area carrying positive messages that emphasizes a woman's beauty turning the shopping experience from overwhelming to empowering. Consumer research revealed that navigating a sea of nude and black Shapewear can be difficult and daunting for consumers, not to mention choosing the right style and size for her body shape. Customers were sometimes reluctant to discuss with in store sales staff, so the brand needed to find a way they could communication the benefits in an intimate way.

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