Sonal Dabral B&W.jpgSonal Dabral, Chairman and Chief Creative Officer at DDB Mudra Group in India, has been named Jury President of the Direct Lotus category at AdFest 2015, which runs from 19th - 21st March in Pattaya, Thailand.

Dabral (left) has led three agencies to the No.1 creative position in three different markets across Asia. First, he joined Ogilvy Mumbai in 1991 and, in partnership with Piyush Pandey, drove the agency from creative anonymity to India's top creative agency. He moved to Ogilvy Kuala Lumpur in 1999, which soon became the most awarded agency in Malaysia. At Ogilvy Singapore, Dabral led the team to become the No.1 creative office in Asia, and the 3rd highest awarded office in the world at Cannes 2007.
Screen Shot 2014-12-19 at 9.20.23 am.jpgReclink Australia and The Australia Post has launched a new TVC for their ʻOur Neighbourhoodʼ program via Bengar.

The program works with national community partners to help build better communities across Australia.

VIEW THE SPOT
12IdeasOfChristmas.jpgCB Exclusive - This Christmas, GPY&R Melbourne decided to give its clients the gift of ideas.

The agency has created 'The 12 Ideas of Christmas'. Over the last two weeks they have been conceiving, filming and uploading a new idea for each client every day, totaling in about 70 ideas.

A few of them were even pretty good.

Creatives, account service, senior management and even the office manager all had their moment in front of the camera.
 
VIEW THE VIDEO
mothsanta.jpgMoth Projects has collaborated with the Sydney Opera House for its Christmas campaign #SantaAtOurHouse, which has launched online.

Co-directed by newly signed Moth talent Scout Jackson & Onil Kotian, the film follows Santa as he reaches the House with his reindeer Blitzen ahead of his impending Christmas Eve visit. Along the way he happens upon members of the Australian Ballet and Sydney Symphony Orchestra.

The film was shot entirely at the iconic landmark, and also sees Santa climb its world famous sails. Jackson and Kotian explore the mysterious qualities of the Opera House via the film which lends itself to a magical piece of exploration and discovery.  

WATCH THE VIDEO
plonkpenny.jpgCristal Festival has announced winners in the Online Video and Media categories. Wonder and OMD Sydney have secured the most wins from Australia which includes one Emerald and one Sapphire each.

Wonder has scored Sapphire for Destination NSW's 'Plonk' in Best web series and an Emerald for the same work in Best Use of Humour in the Online Video category.
lisa fedyszyn.jpgNew York Festivals has selected Whybin\TBWA Auckland's Aussie expat creative director Lisa Fedyszyn to join the 2015 Executive Jury. This group, featuring some of the most awarded and accomplished chief creative officers in the industry, will gather for five rounds of live judging in New York in May.

After working in her hometown of Melbourne, Fedyszyn moved to New Zealand, to escape paying student loans. But lucky for her, she has found herself working in the country's finest advertising agencies - Colenso BBDO, DDB and currently Whybin\TBWA, where she is a creative director.

She has encouraged New Zealanders to 'Push Your Luck' with New Zealand Lotteries, had New Zealand's top creative leaders strapped to lie detectors for the Effie Awards, put 60 scenes in a 60" spot for Sky Television and got the public to 'Start Asking' with Westpac. She has also charged male politicians 10% more than women for their morning coffee to bring awareness to pay inequality, and has hidden novels in Word and PowerPoint documents so employees can read books at work.
MITSUYUKI NAKAMURA.jpgAdfest has announced that Dentsu Media Thailand's Mitsuyuki Nakamura will be jury president of Media Lotus and the inaugural Branded Content & Entertainment Lotus category at Adfest 2015.

As president of Dentsu Media South East Asia as well as chief executive officer of Dentsu Media Thailand, Nakamura has enhanced the presence of the Dentsu Media network in this region by raising the bar for its branded entertainment and content business, which is now a distinctive division of Dentsu Media.

Says Nakamura: "It's my honour and privilege to join Adfest 2015 as a Jury President. I'm especially excited to oversee the new Branded Content & Entertainment category, which will definitely bring another excitement to the festival."
2014 QLD Award graduates.jpgQueensland AWARD School students will now be offered an extra incentive thanks to GPY&R Brisbane's new Generator creative internship program. Aimed at fostering young creative talent in Queensland, GPY&R will offer three-to-six month paid internships to recent AWARD School graduates.
 
Says Brendan Greaney and Andrew Thompson, creative directors, GPY&R Brisbane: "The program is about generating world-class ideas as well as generating world-class creative talent here in Brisbane."
VEC_CB.jpgXYZ's Stephen Watkins has recently collaborated with Grey Melbourne on a delightful set of TVCs for the Victorian State elections. Utilising a simple and elegant aesthetic, the campaign was aimed at educating voters about the November 29th State election.

This is the first new campaign for the Victorian Electoral Commission in several terms, and has been wide ranging in scope. A large print and online campaign supported the TV commercials, using XYZ's imaginative characters to educate voters young and old across the state.

VIEW THE SPOTS
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CB-HOT+COLD-CHART-2014.jpgIt's soon time to pick CB Australian Agency of the Year and NZ Agency of the Year -- and also to work out the 2015 CB Creativity/Billings Index (or Hot+Cold Chart - last year's is pictured left).

As far as most agency creative directors (and increasingly, more CEOs) on both sides of the Tasman are concerned, CB Agency of the Year is the most coveted of all trade mag titles to win - and where an agency is placed on our annual chart is critical to many agency's new business performance in the coming year (that's the bit of most interest to CEOs!).

CB-COVER-DEC-2014.jpgThe bumper perfect bound Summer issue of Campaign Brief - which features the annual TVC Production + Content Report - is out now.

The mag includes profiles on the top commercials + content directors on both sides of the Tasman.

Also in this issue:
- How the DDB network is molding a creative powerhouse
- Why Michael Canning went to where it's 72andSunny
- Those clever boys and girls at M&C Saatchi
- Ad industry veteran Gawen Rudder reveals why most great creatives come in pairs


AGENCY PRODUCERS: Get your FREE COPY. Simply email your name, position, and agency to: michael@campaignbrief.com

Subscribe Now @ only $44 per year. To get so much more than what's on the blog, make sure you are a subscriber to the print edition of Campaign Brief. CB is the only advertising creative magazine in the region, which celebrated its 30th anniversary in 2014.

Subscribe online (where you can also view and read current and past issues).
Screen Shot 2014-12-17 at 12.23.27 AM.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Peter van Leeuwen, Creative Business Partner, ETCETERA/DDB, Amsterdam.

BEST TV
What strikes me with this category, is that there's nothing under a minute. It makes me wonder, could they tell the story in less time, would it be better if it was shorter or are these commercials good as they are? Not one winner that stands out really. Apart from Wild Aid 'Last Days Film'. It's different. Different enough to keep my attention. Even though it feels too long it's well executed. The web site connects nicely with the film. READ MORE...
DWTD XMAS_DECK THE HALLS[2].jpgMetro Trains has released a fresh take on 'Deck the Halls', available on iTunes now, urging everyone to be safe around Christmas. McCann Melbourne teamed up with the original vocalist from Tangerine Kitty and members of the Salvation Army choir to produce the track, which can be gifted to friends with the proceeds going to the Salvation Army Christmas Appeal.

Further, fans can watch a sing-a-long version of the song on YouTube and the track is currently being broadcast on local radio, as well as train station platforms. Commuters will also receive branded packs of jellybeans at stations around the network, as Metro spread Christmas cheer.

VIEW THE FILM
PURCHASE THE SONG
DSC03955.jpgPayPal Australia has announced its latest integrated marketing campaign via Havas Worldwide Australia, Edelman and Havas Media, encouraging Australians to change the relationship they have with their mobile phones in the lead up to Christmas.

The campaign was inspired by the insight that Australians are increasingly turning to their smartphones in their idle moments throughout the day, watching cat videos, updating their social feeds and playing games.

VIEW THE CROSS TRACK
VIEW THE PRE-ROLL
Screen Shot 2014-12-18 at 10.23.47 am.jpgLeading creative studio for social change, Agency, has today launched an interactive website and social media campaign in response to the Federal Government's decision to axe Australia's aid budget for the third time since coming to power.

Treasurer Joe Hockey announced this week that a further $3.7 billion will be cut from the aid budget over the next four years, taking the total funding cut to the sector to more than $11 billion since the Coalition took office 15 months ago.
plonkairrescue.jpgCristal Festival has announced winners in the Branded Entertainment & Content category. Wonder and MediaCom Australia have both scored one Sapphire and one Emerald each.

Wonder has scored a Sapphire for Destination NSW 'Plonk' in Best Online Film and an Emerald for the same work in Best Film, Series or Fictional Program.

MediaCom Australia has won a Sapphire for QLD Government 'Your Future Is Not Pretty' in Best Use or Integration of Experiential Events and an Emerald for Westpac 'Air Rescue' in Best Film, Series or Non-Fiction Program.

View the full list of winners - PL_BEC.PDF
Screen Shot 2014-12-18 at 7.02.17 am.jpgFurther to Mondelez's consolidation of all its Cadbury brands with Saatchi & Saatchi earlier this year, it has now also awarded the agency the Sour Patch and The Natural Confectionery Company brands.

Says Michael Rebelo, CEO, Saatchi & Saatchi: "Being appointed to handle all the Cadbury brands earlier this year was a wonderful endorsement of our partnership. To now also be awarded these confectionery brands is a real privilege and a great way to round out the year."
Michael_Sinclair.jpgM&C Saatchi Sydney has appointed world class digital strategy director Michael Sinclair from Droga5.
 
Reporting to chief strategy officer Justin Graham and working alongside group innovation director Ben Cooper, Sinclair will help shape and drive contagious integrated solutions across the M&C Saatchi Group.
 
Sinclair has been at the forefront of digital strategy for nearly a decade in Sydney, London and Auckland.
Screen Shot 2014-12-18 at 6.48.23 am.jpgNew York Festivals International Advertising Awards patented Matrix Judging System earns huge kudos within the international advertising community. This two-tier judging system, used exclusively by New York Festivals, brings together the efforts of two distinguished juries to ensure that all entries are judged thoroughly and fairly.

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FotorCreated.jpgLions Health, the global creative festival for the healthcare communications industry, has today announced that Rob Rogers (left) and Andrew Spurgeon (right) will lead the juries at next year's awards.

Rogers, chief creative officer and co-CEO, the Americas, Sudler, will lead the 2015 Pharma jury, judging communication campaigns that are solely for the attention of healthcare professionals and non-healthcare professionals. Spurgeon, executive creative director, Langland, will preside over the Health & Wellness jury, judging consumer products and education & services campaigns.
ThisCitySpeaksToMe.jpgIt's rare that a living artist's work is accepted into the State Library of Victoria's collection, but Newcastle creative agency Headjam has managed to do just that.

This City Speaks to Me is a documentation of Australian bohemia through the lens of Luke Kellett, Principal of Headjam Creative.

The work is part of a new exhibition at the State Library of Victoria titled 'Bohemian Melbourne' which opened on Thursday 11 December. The exhibition explores Melbourne's enduring counter-cultures and celebrates a who's who of creative free spirits.

Kellett travelled to Melbourne for the exhibition opening last week and said it was an honour to have his work selected by the curator Claire Williamson for the exhibition.
BenKidney_headshot-web.jpgAdding further grunt to its established digital capabilities, Ogilvy Australia has lured Ben Kidney back to Australia from RG/A New York to join the agency as head of digital, Melbourne.
 
Kidney brings more than 11 years of digital experience, across the client service, production, digital media buying and strategy fields to the role.  He has been tasked with further building Ogilvy's expanding digital offering, and starts on December 15.  His appointment follows the announcement in September that Ogilvy had acquired leading digital agency Bullseye, adding more than 100 staff to its digital team.

At RG/A New York, Kidney worked as executive producer, taking on the role as account and production lead for several Nike digital brand categories including Global Golf, North American Football, and Men's Athletic Training.  In the past 18 months he was responsible for building and maintaining the categories digital ecosystem and platforms in addition to overall consumer brand experience and maximising Nike's exposure at key sporting moments like the 2013 Superbowl, the 2014 US Masters, key product launches and events.
11128_10153052460505116_1546886917761787338_n.jpgMichael Faudet, ex-executive creative director, DDB Australia - and before that at DDB New Zealand - has been signed by literary giant, Writers House, New York. Home to multiple Noble Prize and Pulitzer Prize winners, plus best selling authors including Ken Follett, Neil Gaiman, John Green and Stephenie Meyer of the Twilight series.

Faudet, who now resides in New Zealand, decided to take a break from advertising 18 months ago to focus on building a literary brand with his partner, Lang Leav. During that relatively short time, Leav has written two books, Love & Misadventure and Lullabies, published in the US. Both books have topped best seller charts in bookstores around the world and she has just returned from a three country book tour in Asia; where she did multiple five hour signings for literally hundreds of devoted fans (see pic below).
jwt-the-future-100-1-638.jpgJWT has released The Future 100, featuring original analysis and insights on 100 key trends and cultural shifts to watch in the year ahead.

Says Lucie Greene, worldwide director of JWTIntelligence: "It's never been more important for brands to understand change, where it's headed and what it means. The fast-paced digital world, instantly accessible information, globalization and social media have accelerated the pace of trends exponentially. Meanwhile, the speed of innovation is requiring brands to take both a short-term and a long-term view, planning strategies not just for the next year but the next 20."
Sensislogojpeg.jpgThe Royals has been appointed as the new lead agency for Sensis White Pages following a competitive three-way pitch.
 
The Royals will be responsible for reasserting White Pages' leadership position for connecting Australians and Australian Businesses.
IMG_4675[2].jpgIndependent digitally centric agency, WiTH Collective has today announced the appointment of Hamish Grieve to the position of creative director to work alongside long time team member Paul Kelly, Head of Design & UX and Som Meaden, the agency's head of development.

Hamish has held senior creative roles at some of the region's best agencies including: Naked, BMF, DDB and Clemenger BBDO. His work has been recognised at major international award shows, he's a lecturer at Adschool, has been National Co-head of AWARD School, and sat on the executive committee of AWARD.
SF38270LOGO.jpgAdRoll, the world's most widely adopted retargeting platform, has announced 250% revenue growth in Australia, with customer numbers reaching over 800 since launching in the market.
 
The results, which come as AdRoll approaches its one year Australian anniversary, demonstrate an increasing interest for the company's targeted advertising solutions, as Australian marketers prove their appetite to test and integrate ad tech platforms that deliver real results against their marketing objectives.
9.jpgHyundai Motor Company Australia (HMCA) has pushed the 'go' button on an innovative launch campaign via Innocean Australia, for its new luxury flagship, the Genesis.

The product of more than 12 months of exhaustive research and planning, the launch campaign for Genesis is Hyundai's most comprehensive ever.
NRMA_Wanderers_App.jpgNRMA Insurance recently launched its Football, NRMADE BETTER campaign for the 2014/15 Hyundai A-League season, making the beautiful game even better for the passionate supporters of the Western Sydney Wanderers.

The campaign via M&C Saatchi, Sydney is part of NRMA Insurance's ongoing commitment and sponsorship of the Wanderers, a relationship that was formed ahead of the team's first season playing in the Hyundai A-League and has recently been extended by another three years.

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Bf8GzE5CEAA2zmv.jpgCristal Festival has announced winners in the PR category and the Sports Marketing category.

Leo Burnett Melbourne has scored a Sapphire for SPC Ardmona '#SPCSunday' campaign in Best Use of Social Media in the PR category. Also in PR, Edelman scored a Emerald for Best&Less 'The Lab Experiment' in Best Use of Event.

In Sports Marketing, Australian agency iris Worldwide scored an Emerald for Adidas 'All Undefeated' in Best Use of Social Media.

View full list of PR winners - PL_PR.PDF
View full list of Sports Marketing winners - PL_SPORTSMARKETING.PDF

The Explainers uncovers mystery of Santa Claus

Screen Shot 2014-12-17 at 7.11.30 am.jpgThe Explainers, Australia's leading digital communications studio focused on explainer videos, infographics, and content strategy, has turned its skills for engaging and entertaining content to the mystery of Santas Claus.

Did you know, for example, that he would have to visit 822 homes a second to meet his annual gifting obligations?

VIEW THE FILM
Screen Shot 2014-12-17 at 6.26.14 am.jpgInspired by the season's spirit of gifting, Westpac has unveiled the Westpac Giving Tree in Takutai Square, Britomart; the first Christmas tree installation to be powered by public donations via DDB NZ and designed by Rawstorne studio.

The unique display has already dazzled thousands of Aucklanders, and will run until 21st December. It combines motion, sound and light whenever a contactless payment card is used to make a donation, with proceeds helping the For Everyone Foundation fund community-based projects throughout New Zealand in 2015.

WATCH THE FILM
WATCH TIME-LAPSE FILM
Screen Shot 2014-12-16 at 9.58.36 am.jpgSKY is taking its audience on another epic journey with the launch of a stunning new TVC, created by DDB and directed by Steve Ayson of the Sweet Shop.
 
The 60" spot first aired on Monday and follows an unassuming young hero as she explores the power of freedom in her own hands.

VIEW THE SPOT

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