Damon Stapleton: 11 seconds with Madiba
An Aussie or Kiwi going to Cannes this year? Get your invite to the Ca…
Make a New Year's Resolution: Buy yourself a tax deductible BestadsPRO…
LBB & Friends are back on the beach for Cannes 2017 - and LBB members …
This week's best ad jobs @ TheBestAdJobs.com - the site for employers …
Building on his 10 years with Ogilvy across two markets, Hill's new role will see him leading Singapore's strategy group across a broad range of capabilities including brand planning, customer engagement, channel, data analytics and social strategy.
Previously as O&M Singapore's head of consulting and data analytics, Hill (pictured left) led teams of strategy and data specialists to combine customer insights and data analytics with creative interpretation to develop strategic solutions for some of the agency's largest local and international clients.
Previously as O&M Singapore's Head of Consulting & Data Analytics, Hill led teams of strategy and data specialists to combine customer insights and data analytics with creative interpretation to develop strategic solutions for some of the agency's largest local and international clients.
Prior to his 2015 move to Singapore, Hill spent eight years in Australia as Head of Strategy at OgilvyOne Sydney, leading the strategic development of creative campaigns, CRM programs and strategic consulting projects.
The campaign idea is built off the fact that for many, owning a new home is nothing more than a fantasy.
Taking a twist on the traditional fairy tale format, the ads tell different stories - each with their own happy ending. Of course, with Dennis Family Homes, owning a dream home is no longer a fairy tale, it's a reality.
LISTEN TO THE FIRST SPOT
LISTEN TO THE SECOND SPOT
LISTEN TO THE THIRD SPOT
The work, created with real USQ students, staff and graduates, positions the university as one that not only helps its students discover knowledge, but also develop the belief to put it to use.
Brother and Co. executive creative director Piet Human, said the TVC showcases three USQ students and their fearless pursuit of learning and growth.
VIEW THE SPOT
"It's a great honor to accept this invitation and play a role in judging the Media Lotus and Effective Lotus winners - two categories that require the right balance between creative and strategic thinking. I'm really looking forward to seeing which brands and agencies win this year," says Manggunio (pictured), who has worked in the region for 22 years and joined Leo Burnett China as Chief Creative Officer in 2015.
Says Sarah Pizzey, general manager, merchandising and marketing, Sigma Pharmaceuticals: "Through the pitch process Naked demonstrated a depth of thinking and an understanding of the retail sector that gave us confidence that they recognise the opportunities for our brands and can help us realise them. We are excited about what we have planned and are already well underway with putting the thinking into action."
Following on from a highly successful career as a creative director in Australia, Bare has carved out a niche as a successful culinary director and DOP. Working across both stills and motion highlights a natural extension of her palette and inspiration as designer.
With the benefit of a strong stills photography portfolio in addition to her motion work, Bare's passport boasts frequent visits to the UK, France, Canada and Australia - such is the diversity of - and repeat collaborations with - her clients.
Says Bare: "When I decided to return to Australia to shoot, I looked no further than Carnival because I wanted to collaborate with a team that were seriously passionate about shooting food. Carnival have aligned themselves with some of the best food shooters in the world, and not by chance - they are very talented. It's exciting for me to be in such amazing company, and on home turf."
The appointments include former Nine Entertainment Company digital lead Andrew Cambridge in head of digital, Sydney role; Ian Smith in head of partnerships role and Nick Wokes as new client group director role.
Following a competitive pitch, ZOO Group Sydney was tasked to reposition the heritage product to appeal to a younger generation after a 19 year marketing hiatus.
The campaign demonstrates how Jif can help save items/possessions at risk of being neglected or even worse, thrown away starting with the key issue of BBQ neglect. Be it a 2, 4 or 6 burner, or the public barbecue at the park, Jif can help keep our nation Snag Happy.
VIEW THE SPOTS
In a major development for the industry, George & Matilda Eyecare was unveiled in May 2016 as a new, national optometry network based on partnerships with independent optometrists with a successful track record and strong reputations in their local communities. The new group, led by former Luxottica Retail, Asia Pacific CEO, Chris Beer, will combine the marketing, systems, technologies and resources of a bigger business with the personalised service and local trust enjoyed by successful independent optometrists.
These 'spirited travellers' choose a different kind of journey when planning their holiday to Tasmania. They would rather take their own car, take more time, have a memorable on-board experience and embark on their own exciting adventure when they arrive at their destination.
VIEW THE SPOT
The win comes as ThinkTV reinvents its brand image, as part of its mission to re-energise the position of television in a crowded and rapidly changing media market and to keep the medium top of mind for marketers and media agencies.
In this week's Australian Singles Report, Open Road Entertainment, Mana Music and Synch House claim TMN's top syncs of the week, while Straalen's intricate ballad Help is the current undiscovered pick for a future sync track.
Watch the promo for NBC's Powerless Network
Stream this week's Sync Alert
On the Australian digital and airplay charts, Ed Sheeran takes both #1 and #2 on the Artist Top 50 with new singles Castle On The Hill and Shape Of You, mirroring the success he saw on the Most Added chart. Dominating radio additions last week, The Chainsmoker's new track Paris is the hottest new track added to radio this week.
DOWNLOAD THE FREE REPORT HERE
I met Nelson Mandela twice. Each time it was fleeting but those 11 seconds have stayed with me. The second time was about 4 seconds long and we were completely alone. I was working at an agency called TBWA Gavin Reddy in Houghton in Johannesburg. Houghton was the suburb where Mandela lived.
I was walking to work early one morning because my Beetle had broken down for the third time that month. I was walking down a road and not really looking up. I sensed somebody in front of me. About 10 metres away stood Nelson Mandela. His bodyguards were a little way back. He was going for a walk. I was going for a walk. We were walking. We were alone on an empty street. Fuck. What do I do?
The "Phat Boy Pizza Wrap" is the latest product development in the highly competitive pizza industry and provides consumers with bigger, tastier, more filling wraps than many of their food service competitors.
VIEW THE 30 SEC SPOT
VIEW THE 15 SEC SPOT
Campaign Brief, with the generous support of Sydney-Auckland-Los Angeles based production company Photoplay (who are once again going to Cannes this year), will be hosting our annual Welcome Cocktail Party for the Aussie and Kiwi delegates on Monday 19 June from 5.30pm. Venue TBA.
Special guests include many of the Australian jurors and several prominent creative directors from around the world. If you are an Aussie or Kiwi (or an expat) going to Cannes, let Lynchy know now to secure your ticket: email@example.com
LBB & Friends are back on the beach for Cannes 2017 - and LBB member agencies + production companies from Australia and NZ* are invited
Every year Little Black Book hosts one of the most fun, relaxed, and productive events at the Cannes Lions - the LBB & Friends Beach, opposite the Miramar on La Croisette. And you're invited to hang out there from Tuesday thru to Saturday if you work for a LBB member agency or production company in Australia or New Zealand*.
As Regional Executive Creative Director at Impact BBDO, Yaish (pictured) has helped to make the Middle East famous as a hotbed of creativity. One year after joining Impact BBDO in 2013, the agency ranked #6 worldwide in the Directory Big Won Rankings. This year Yaish ranked #4 ECD worldwide according to the Directory Big Won Rankings 2016.
The jury is made up of artists, tastemakers and creatives, including the inimitable will.i.am; Derek "Fonzorth Bentley" Watkins, Grammy-nominated producer and author who came to fame through P Diddy; Tinker Hatfield, who designed the majority of Nike Air Jordan; and advertising legends Dan Wieden and Lee Clow.
The Cultural Driver Award celebrates influential ideas and executions that have had a noticeable impact on pop culture, often transcending the traditional categories in advertising and design. The special award will be presented for the first time at the 44th Annual One Show Awards on May 12 at Cipriani Wall Street in New York City.
The complete jury can be found here.
Says Corey Chalmers, ECD, Saatchi & Saatchi: "The new Hilux redefines what toughness means. At the same time, the idea of the staunch Kiwi bloke is going through a bit of a change as well. We wanted to reflect this new world in a tale of a mates helping mates - not just by towing something, but helping them through good times and bad. So while Kiwi blokes are often men of few words, when it's time to chat things out, a decent hitout in a Hilux can be just the tonic to help them get through the rough stuff."
VIEW THE 90 SEC SPOT
VIEW THE ACCESSORIES SPOT
VIEW THE SAFETY SPOT
VIEW THE REDESIGN SPOT
BestadsPRO Membership is only US$30 per year (less than 60 cents per week)
* Full access to the bestads Members Directory - you can now view the profile pages of over 110,000 members throughout the world, and contact them directly via their email address. Great for contacting long lost colleagues!
* BestadsPRO Membership lets you access every Archive video - going back to 2003.
* BestadsPRO Membership lets you download any video or image file on the site (instead of paying US$5 per spot) so compiling your own reels of great Automotive or Beer commercials, for example, is now a breeze - and much more affordable.
* BestadsPRO Membership gives you access to:
* Full access to the complete bestads Rankings (by Agency, Country, Creative Director, Creative, Director, Production Company etc) - going back to 2003.
* Your own expanded PROFILE page with an extra 500meg of space to upload all your best work plus CV and pic - with optional links to your Linkedin, Facebook and Twitter pages. When you're job hunting, simply email the link to your profile page.
* Be a part of the global creative advertising community.
Become a BestAdsPRO member NOW
Or if you wish to give a BestadsPRO membership to a friend, relation and/or colleague, email their name and email address details to: firstname.lastname@example.org
(you will be billed later).
LBB & Friends Beach has become the place to network, make deals,
socialise, grab lunch, hold meetings and even just take a dip in Cannes
every year. With the support of our sponsors, we have been able to bring
this free event to the Lions festival each year and we will be back for
The good news is that LBB member agencies and production companies in Australia and New Zealand will once again enjoy Access All Areas. Silver members receive five wristbands for the week, Bronze members receive three.
TheBestAdJobs.com reaches the international audience of bestadsontv.com and the Australasian audience of campaignbrief.com, campaignbrief.co.nz and campaignbriefasia.com.
New and featured jobs have visibility on the Bestads and Campaign Brief sites 24/7, reaching upwards of 300,000 unique visitors a month.
Puffling describes the model as the next evolution of job sharing, focusing on finding female advertising talent, matching them with a highly skilled partner and then placing them into a full time role together.
Puffling pairs will be able to solve double the number of problems on twice as many brands, it gets more women back into the industry to support gender diversity and harnesses the power of mums who are some of the most talented yet underutilised people in the industry.
There are thousands of Australians out there who have all the qualities of a hero. They're strong. They're brave. They're tough. But they're not celebrities, or superstars. They're men and women who find the courage to run from abusive homes, who will do anything they can to keep their children safe. They're the people who need your help.
VIEW THE SPOT
She will be joined by another international judge Chuck Rachford, SVP, executive creative director; Cossette, Canada.
Hartley formed the Australian independent agency in 2014 with her creative partner of 14 years, James Burchill. The pair were long-time ECDs of agencies both independent and multi-national and led the creative team on the ground-breaking Best Job in the World campaign for Tourism Queensland. Hartley represented Australia as a juror at Cannes for the second time in 2016, and has judged most major award shows including D&AD, One Show, Spikes Asia, Dubai Lynx, and AWARD.
The Andy Awards has unveiled the second animated film in its call for entries campaign for the 2017 Andy Awards via Deutsch, New York which mocks stereotypical PSA-style campaigns.
VIEW THE SECOND CFE FILM
Having spent the last six years as head of creative/A&R at iconic music company Alberts, (where he signed such artists as San Cisco, Montaigne, and Josh Pyke), Szumowski brings a wealth of industry experience to the thriving Sydney studio.
Says Tone Aston, co-owner, Rumble Studios: "We spent a lot of time figuring out what we wanted out of a music supervisor. We wanted someone who could bring creative thinking to the role, not just contract negotiations. In every meeting we were taken aback by Michael's ideas and thought processes around artists, influencers, management and labels."
Szumowski's vision is to be involved early in conversations and creative concepts with the client, using his experience and artist knowledge to bring bigger picture suggestions to the table. As an accomplished composer and producer Szumowski brings an insightful perspective to projects.
Says Szumowski: "Having spent years working closely with artists and key music industry people I've experienced first hand the positive outcome for both the brand and the artist when there is an alignment in the creative strategy. I'm excited to be working with the forward thinking team at Rumble to bring a leading edge approach to the music supervision space."
Running for the ninth consecutive year, the awards celebrate the effectiveness of creative communications, recognising campaigns that can demonstrate outstanding measurable results.
Following an annual review, three new categories will be introduced this year to award work in important and evolving areas, including:
· Marketing Solutions other than Communications - How the core solution to the marketing challenge helped a business to grow or overcome barriers using marketing levers other than communications e.g. product, pricing, distribution or innovation.
The Australian aged care sector is under pressure to meet growing demand for care services. Government reforms are giving people greater control and choice by allowing them to select service providers that best meet their needs either at their homes or in residential facilities.
VIEW THE SPOT
The sale includes brands such as Vegemite, ZoOsh and Bonox - and other products using the Kraft brand under license for items such as peanut butter, nut spreads, processed cheese slices, ambient cheese spread, mayonnaise, parmesan cheese, Kraft Easy Mac and Kraft Mac & Cheese. It also includes the Port Melbourne site. Bega will also receive a license to the Dairylea brand for use in Australia and New Zealand. Philadelphia is not included in the deal.
The company will pay AU$460 million for the business and the acquisition is said to be the next step in the Bega evolution towards becoming a great branded Australian food company.
Says Alison Wares, assistant director for strategic communications and coordination at OAIC: "It's a fantastic animation that conveys some dry information in a fun and inventive way. Motionlab was a pleasure to work and collaborate with. The designs work really well and the graphics are quite distinctive, especially compared to other government departments - which is great."
WATCH THE VIDEO
The contract will commence on 1 April 2017.
The STB account win continues a strong period of growth for Zenith Australia, winning ALDI in November 2016.
With an impressive start at the US box office and following its State Theatre premiere in Sydney on December 19, with the stars of the film Dev Patel, Nicole Kidman, and David Wenham attending, Lion will be released on more than 250 screens across the country this Thursday.
Beautifully shot by Exit alumni Greig Fraser, Davis' long-time friend and collaborator of 20 years, the story came to Davis via See Saw Films producers Ian Canning and Emile Sherman. While at Sundance festival promoting the Emmy-Award winning Top of the Lake, Sherman and Canning shared Saroo's story with Davis after reading an article about him finding his birth mother.
VIEW THE TRAILER