DREW-FIN-VFX.jpgLeading Australian VFX and design boutique Fin Design+Effects has progressed its VFX team with the appointment of the highly respected and awarded Drew Downes as VFX supervisor.

Australian born Downes started his career at Mesh22 and Postmodern, before moving onto MPC London and more recently in the position of creative director at MassMarket NY. It was here that he picked up an Emmy for his work on NBC's "Sunday Night Football".

"We've been keeping a close eye on Drew's career over the years and when we had the opportunity to bring him on board we did not hesitate," says Emma Daines, owner/managing director of Fin Design+Effects.

Downes comes to Fin with a wide range of experience in production spanning live action to visual effects.

Cannes Contenders: Whybin\TBWA Sydney

How will Australia perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges...

5X1NZ_1_PR_BRIDGE2_logo.jpgTourism New Zealand: 5x1NZ
Whybin\TBWA Sydney
To show young travellers just how much they can do in New Zealand in one day, Whybin\TBWA Sydney and Tourism NZ partnered with STA Travel and created a unique product that could only be experienced in New Zealand. The 5X1NZ adventure pass allows travellers to do 5 adventure sports in just one day. To launch it Whybin TBWA\ Sydney got a Red Bull athlete to complete the 5 adventure sports in just a single hour and in one continuous move.
Risk-Reward.gifThe attitude that we have towards risk in our industry is embarrassingly amateur.

And I'm pointing the finger at both agencies and clients here, who tend to fall into opposite but equally naive traps.

The agency view, most commonly (but not exclusively) heard from creatives, is that "safe advertising is actually more risky than risky advertising." The theory here is that if advertising is 'vanilla' it "won't cut through" and is therefore likely to be useless. They rail against clients' "conservatism", and wish their clients would have 'more vision' or, moving further down the body, 'more balls.' READ ON...
kram-CB.jpgSydney-based agency chris+geoff and GetGeorge Films have created and produced a new video campaign for Hello Sunday Morning with the theme: Don't let the day get away'.

The aim of the campaign is to encourage people to reassess their drinking habits and join Hello Sunday Morning's social movement by either signing up to hellosundaymorning.org or downloading the new iPhone app.

Crash Course Content Creation Teachers.jpgCreatives from five leading agencies are set to teach Miami Ad School's 'Crash Course in Content Creation', to commence July 6 at the school in Surry Hills.

•    Will Edwards, associate creative director at JWT will teach the class Scriptwriting.
•    Chris Little, digital CD at M&C Saatchi will teach It's a Mobile World.
•    David Roberts, senior copywriter at Whybin\TBWA will teach Short & Sweet.
•    James Theophane, group creative director at Saatchi & Saatchi will teach Product Creation.
•    Brendan Willenberg, deputy creative director at Clemenger BBDO will teach Pop Culture Engineering.

The 10-week Crash Course in Content Creation is an introduction to the school's Copywriting Portfolio course. It will be held during the school's winter quarter, starting on 6 July. Classes will be taught from 6pm to 9pm, Mondays to Fridays. The school is located in the former offices of ad agency Naked Communications in Surry Hills. Crash course Student who decide to continue in the copywriting portfolio course will receive a credit for the 5 classes.
CDB8AFCUEAAs3pt.jpgThis year the D&AD judging took place in Shoreditch, London's hottest suburb. And when I say hot, I actually mean it.

Unlike Sydney, the April weather in the UK was far balmier than usual. Which made the locals bare-armier and distinctly barmier than usual.

With the knock-on effect that checking in to the uber-trendy Ace Hotel reception - which appears to provide the entire local hipster community with free wi-fi as well as a place to park their rears and their fixed gears - was a virtual impossibility.

But that said, I can testify from experience that it was easier to get into your room at the hotel than into this year's D&AD annual.
BOOKING-APRIL-2015.jpgGlobal accommodation site Booking.com has revealed four new films as part of its recent integrated brand campaign 'Booking Right' via agency Wieden+Kennedy, Amsterdam.

Celebrating the power of how a perfectly chosen accommodation can make anyone feel like a Booking Hero, the four 30-second TVCs see a man abandoning the shackles of city life, losing fans enjoying losing, a jet-lagged business nomad coming back to life and kids surrendering technology in favor of old-fashioned fun. Life can be like that when you get accommodation booking right with Booking.com.


Executive producer Kim Wildenburg joins Exit

KimWildenburg.jpgWith the seasons changing in Sydney so too are things at Exit. As of May 4th executive producer Kim Wildenburg will join the team at Exit.

Wildenburg will be continuing where ex-MD Corey Esse left off, working alongside executive producer Emma Lawrence and founder Henrik Dannerfjord overseeing the Exit roster, whilst maintaining the company's commitment to creative storytelling and filmmaking.

Recently relocating back home to Sydney after working much of the last 11 years in the United States, Wildenburg most recently has been running the Mill's design and content division, Mill+ out of Los Angeles. While at Mill+ Wildenburg managed a diverse team of directors, designers, editors and animators, working across multiple platforms from traditional live action commercials to interactive experiences, art installations, gaming, and other alternative forms of media. With her wealth of experience in live action, vfx and design, Wildenburg has produced many award winning campaigns for global clients such as Nike, Coca Cola, Gatorade, Google, The Oscars, and most notably the 2014 Pepsi Super Bowl campaign. In addition to that, her work for the 'It's On Us' campaign, which featured numerous high profile celebrities standing up against sexual assault, saw Wildenburg and her team invited to the White House, where her film was premiered by President Obama and Vice President Biden.
Dogs Don't Judge[MAGGIE].jpg'Maggie', the second execution for the new Pedigree brand campaign, via Colenso BBDO, Auckland, has run in today's NBR.

The new work is an extension of the Pedigree 'Found' campaign which launched last week.

It's all a part of a new global positioning that will be launched soon that has been a co-creation of Colenso BBDO and sister shop BBDO New York.

The campaign also features radio spots, with more to be unveiled over the upcoming weekend.

BrettTimJohn_132_RGB.jpgNaked Communications has today announced a new three-person leadership team for the agency. Tim Kirby (centre) has been promoted to managing director, Brett Rolfe (left) promoted to chief strategy officer, and Jon Burden (right), CD at Saatchi & Saatchi, will join the team as executive creative director.
Burden brings impressive creative credentials to the agency having started his career at Wieden & Kennedy Amsterdam, co-creating Nike's Joga Bonito campaign for the FIFA World Cup.
deadline_animation_gif2.jpgIt is the final day for agencies to enter work into Cannes Lions, Lions Health and Lions Innovation. All entries must be completed online today (Friday 24 April) to be considered.

If you want help with your submissions, or need to discuss an extension, please contact Cannes Lions.

c3.jpgUPDATED - Commune, Sydney's first exclusive co-working space for the creative industry, has launched a campaign via crowdfunding site Pozible to expand its capacity to meet the increasing demand to support Sydney's creative community.

This initiative is building on Commune's pioneering vision to create a healthy balanced work culture amongst freelancers and start-ups.
MBM-BEACONS-2015.jpgMBM (pictured) has taken out CAANZ Media Agency of the Year for the second year running at the annual Beacon Awards, held last night in Auckland.

SparkPHD was awarded Best In Show for DB Breweries 'How 60,000 fans paid $30 each to become our media channel' which contributed to DB Breweries being crowned Advertiser of the Year.

The Beacon Awards recognises the power of innovative and highly effective media solutions to leverage the creative message and connect with and engage customers to achieve outstanding results for clients. The focus is on strategy and implementation rather than the creative.

screen_08.jpgClever.buoy.jpgAustralia has scored a further 24 Pencils on the final day of D&AD judging in London, bringing the Aussie total to 39 Pencils.

848 Pencils have been awarded in total, but winners will have to wait until the awards ceremony in London on 21st May to find out which colour Pencil (Wood, Graphite, Yellow, White or Black) they've won.

Over 22,000 pieces of work from 85 countries were judged by 197 of the world's top creatives this week. Black Pencil judging is taking place today and any winners will be announced on 21st May.

M&C Saatchi, Sydney won four Pencils, all for Optus 'Clever Buoy' - in Digital Design, Digital Marketing, Outdoor, Product Design, while Whybin\TBWA, Melbourne scored three - all for ANZ GAYTMs - in Branding, Digital Marketing and Outdoor; as did DDB Melbourne - two for PZ Cussons 'Radiant Return' - in Digital Marketing and Direct and one for RSL 'Minute of Silence' in Direct.

Clemenger BBDO, Sydney scored two Pencils - for Foxtel 'Zombie Followers' in Digital Marketing, and for Hungry Jack's 'The Poster that Eats Birds' in Outdoor; as did Saatchi & Saatchi Sydney - both for OPSM 'Penny the Pirate' in Direct.

199630_84a309a6d5e044b78566bee2f5e31e6b.jpgGAYTMS.jpgDay two of judging has wrapped at D&AD resulting in Australia scoring a further 11 Pencils with Leo Burnett Sydney leading the pack with five Pencils.

Leo Burnett Sydney scored four Pencils in Crafts for Advertising category for WWF 'Tiger', 'Shark', 'Rhino' and 'Poachers Campaign' and a Pencil in Mobile Marketing for Samsung 'S-Drive'.

Whybin\TBWA Group Melbourne has scored two Pencils in the Integrated and White Pencil categories for ANZ 'GAYTMs'. Also scoring a White Pencil is DDB Melbourne for RSL Australia - 'Minute of Silence'.

Australian agencies scoring one Pencil apiece include JWT Sydney for Cancer Council NSW 'I Touch Myself Project' in Integrated; M&C Saatchi Sydney for Optus 'Clever Buoy' in Integrated; VML Australia for Ripcurl 'Search GPS' in Mobile Marketing.
Morteza.jpgAward-winning full service digital agency Deepend has appointed Morteza Jalali to head of technical development.

Jalali's assignment to head up the department comes as part of a broader initiative, ensuring the continued excellence of the technical development team of the technical development team.

Jalali's reputation has been built on fifteen years of digital leadership and innovation across Australia and the Middle East, bringing a wealth of experience and talent to Deepend and its sister agencies which comprise the Deepend Group. The strengthened positioning within the organisation will future proof Deepend's creative and strategic output for a rapidly changing agency landscape, with complex technical needs evolving across multi-layered digital projects.
Dogs Don't Judge[BUSH].jpgThe first execution for the new Pedigree brand campaign, via Colenso BBDO, Auckland, has run in the Business section of today's NZ Herald.

The new work is an extension of the Pedigree 'Found' campaign which launched last week.

It's believed to be a part of a new global positioning that will be launched soon that has been a co-creation of Colenso BBDO and sister shop BBDO New York.

The campaign also features radio spots, three of which have been released today with more to be unveiled over the upcoming weekend.

17d2415.jpgDDB Group Melbourne has announced the appointment of Dion Appel into the role of managing director, DDB Melbourne, as the Group also confirms the acquisition of Appel's Lifelounge Agency.

Appel, a co-founder of Lifelounge Agency, has nurtured and successfully grown the business into a multi award-winning specialist marketing business since launching in 1999. The agency and Dion have become synonymous with leading edge youth communication and marketing.

Says Andrew Little, DDB Group Australia, CEO: "Dion is a brilliant modern mind in addition to an outstanding business leader and passionate entrepreneur. He has been at the forefront of creative communications within one of the toughest market sectors - youth and millennial - harnessing insights, data, media and technology to impressive effect.
TOMJULES-thumb-400x298-136353.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judges are Tom Martin and Julian Schreiber, executive creative directors and partners at Cummins&Partners, Sydney.

Winner: Volkswagen Das Welt Auto. This was the stand out for us. Forget big budgets and special effects, this ad wins simply for its keen universal insight about the parents and the millions of innocent (and frankly obvious) white lies they tell their kids throughout childhood. It then beautifully uses that truth to make an unexpected point about those same parents selling their second hand car to those kids. Both of us remember the oh-so-shady dealings our own parents did. For shame. READ MORE...
Thumbnail image for 1546148_10152996292429848_6938911372336867556_n.jpgThumbnail image for 10472083_10152996021239848_1347267756512914211_n.jpgEarly indications suggest there are well over 400 Aussies (including expats) going to Cannes this year - and delegate numbers worldwide are up from last year with more seminars and events at Cannes 2015 than ever before.

Campaign Brief, with the generous support of Sydney-based production company Photoplay and ADMA (who are both going to Cannes this year), will be hosting a Welcome Cocktail Party for the Aussie and Kiwi delegates on Monday 22 June from 5.30pm.

ADMA-LOGO.jpgPHOTOPLAY-LOGO.jpgSpecial guests include many of the Australian jurors and several prominent creative directors from around the world. If you are an Aussie or Kiwi going to Cannes, let Lynchy know now to secure your ticket: michael@campaignbrief.com
George-ANZAC.jpgSuzie Windred (pictured below) has worked at DDB Sydney for 18 years. Her connection with the ANZACs? Unbelievable as it may sound, Suzie's father (pictured left) landed at Gallipoli on April 25, 1915.
My father, George Kingston, was born in 1893 and on the outbreak of war in 1914, was one of the very first Australians to enlist, being issued with the number 14 in the AIEF (Australian Imperial Expeditionary Force).
Embarking on the transport ship Orvieto, Dad's battalion was sent first to Egypt before heading to its fateful engagement at ANZAC cove. In letters home, he describes his unit's "minimal" training and tells of how they came under "heavy fire from coastal batteries" before even landing.

The battalion served at ANZAC until being evacuated in December 1915... by which time, it had lost a third of its strength defending the beachhead.

Dad later saw action in France and Belgium and was discharged from the AIEF in January 1919, after an incredible 1495 days abroad.
Melbourne Wrap - Anzac Day BW  (7).jpgThe Retired Servicemen's League of Victoria is launching a new campaign via TorchMedia and Metro Trains Melbourne which honours the 100th Anniversary of ANZAC Day.

The train wrap decal promotes the ANZAC Appeal, an initiative by the RSL to raise money for returned servicemen by selling badges. The badges are in the shape of the iconic Rising Sun emblem which has been used for years by Australia's armed services.
PastedGraphic-1.jpgIncumbent agency Sugar&Partners has beaten off up to 3 unnamed agencies in New Zealand to secure the South Australia Tourism account this time for a digitally led interactive campaign.
Says Stacy Cant, head of marketing NZ, SATC: "S&P delivered outstanding thinking and creative in the digital space bringing to life the knowledge and experience gained in previous traditional campaigns in a whole new way."

The campaign is set to launch In the middle of the year.
Screen Shot 2015-04-23 at 8.07.54 am.jpgDroga5 New York has just released a new online video 'Fueled by Bullsh*t' for Toyota USA which introduces the new hydrogen-powered Toyota Mirai. The campaign features Scott Blanchett, an engineer who tests whether the Toyota Mirai can run on bullshit.

The creative directors on this campaign are Aussie expats and Droga5 New York creative directors David Gibson and Nathan Lennon.

DHA2.jpgDefence Housing Australia (DHA) via McCann Sydney, is inviting Australians to look forward in an integrated campaign highlighting the security and guaranteed rental return of investing in DHA property. 

The campaign and new positioning -- "Look forward" -- aims to raise awareness of DHA as national property developer. DHA builds innovative residential communities and provides housing for members of the Australian Defence Force.

AMills.jpgThursday April 30, at the Local Taphouse in St Kilda, MADC is set to present McCann Melbourne MD Adrian Mills confronting "The problem with bad advertising".

One of the industry's true believers, Mills will take a tongue in cheek look at the light and not so light sides of the dark art, the power in its brilliance and the danger of it falling into the wrong hands.

No stranger to both sides of the business, Mills draws upon his experiences managing quite a few clients and campaigns, primarily at McCann and GPY&R.

In his time at McCann, Mills has overseen some of the agency's most celebrated campaigns including its back-to-back Cannes Lion Grand Prix winning Dumb Ways to Die and V/Line Guilt Trips campaigns, as well as the multiple Lion winning Macquarie Dictionary "Phubbing" and Department of FaHCSIA "Impossible Orchestra" campaigns and other highly awarded work including the Victorian Responsible Gambling Foundation "100 Day Challenge", Google's "The internet and how to make it pop" and Tigerair's "Infrequent Flyers".

In 2013 Mills was the world's most awarded suit and helped lift the agency to number 1 in the Gunn Report. In 2015, the agency he leads is ranked 1st in Australia and 6th globally by WARC for Creative Effectiveness. He has also been a judge and member of the Cannes Chimera.

Pandora-kid.jpgHer scent, her touch, her smile. If we close our eyes, chances are we could recall every little detail of the first woman in our lives: Mum.

This Mother's Day, international Danish jewelry manufacturer and retailer Pandora is celebrating that unique bond between mother and child with an emotional, life-affirming new short film created by Danish agency Malling Publications.

The film shows the answer to a single question: could children recognise their own mother without actually seeing her? Six women and their children decided to put that to the test. No actors, no staging, no spin. One by one, each child was blindfolded and asked to pick their mother out of a group of women - using senses other than sight. Each mum waited anxiously, watching her child tentatively feel their way, carefully searching for something familiar in a room of strangers.

Since being released a few days ago, it has attracted over 7.4 million Youtube and 13.8 million Facebook views and half a million Facebook shares.


Gawen Rudder: A salute to Stan Freberg

stan-Freberg.gifBy Gawen Rudder
The Knowledge Consultancy, Sydney

Those of you who might remember the crystal set, steam radio, or recall the name and influence of Street Remley will be saddened but smiling at the passing of Stan Freberg.

The advertising copywriter was often referred to as "the father of the funny commercial" and one of Ad Age's top 100 advertising people of the last century.

Freberg had already made a name for himself when adman Howard Luck Gossage persuaded him to start writing commercials in 1956, and a year later became a third partner in the fabled Weiner & Gossage agency, San Francisco.
Nation_Canberra_LtoR Phil SelbyJulia UnwinJohn AttardGabrielle DAmbrosio-WEB.jpgFour members of the ex-Grey Advertising Canberra office represent the foundation for the ACT market's newest advertising agency - Nation.

John Attard, Phil Selby, Julia Unwin, and Gabrielle D'Ambrosio were left without jobs when Grey closed the doors of its Canberra office in December last year.

Partnering with Adelaide-based Nation Creative, the team has secured the CIC Australia business and will also provide a local marketing resource for Beyond Bank Australia. CIC Australia found themselves without an agency with the closure of Grey.

"We had an opportunity to enter the Canberra market through Beyond Bank," said Greg Knagge, managing director of Nation. "CIC Australia and the new Nation team made it possible".

The Nation Canberra crew has extensive experience on the CIC brands including the highly successful Googong project, a joint venture with Mirvac.
Thumbnail image for AWD0393_WWF_Stop_Them_All_420x300mm_Digital_3-thumb-300x420-154529.jpgLeo Burnett Sydney and Leo Burnett Melbourne have won two Pencils apiece after the first day of D&AD judging in the press, radio and writing for design categories, held at The Old Truman Brewery in east London.

Leo Burnett Melbourne has scored two Pencils in the Radio category with Foreign Objects (Cane Toad) for Honda Australia; while Leo Burnett Sydney has won two Pencils in the Print category for WWF (for Campaign and for the individual 'Shark' execution).

The Commercial Insurance campaign co-authored and directed by Eardrum Sydney for Impact BBDO, has won 2 D&AD Pencils in the Craft and Campaign Radio categories.

The campaign entitled 'Your Destiny' was also ranked No1 & No2 most awarded radio commercials in the world, according to The Big Won 2014 rankings.
Collider_Venice2015_CatalogueCover.jpgCollider has recently created the catalogue and collateral for artist Fiona Hall's 'Wrong Way Time' exhibition at the new Australian Pavilion in the 56th Venice Biennale in May this year.

Collider uses Hall's returning arrow motif, from her Wrong Way Time work, as the main feature of the campaign.

Says Andrew Van Der Westhuyzen, creative director: "What could be more at home in this context than an arrow? It felt right to isolate her own painted form rather than, as designers, codify her intent. Instead we left it as her original painted form, extracting it from its context on a real clock and making it a strong recurring graphic device."
Screen Shot 2015-04-22 at 10.49.56 am.jpgThe world's number one job site Indeed.com via Mullen, is set to launch a new cinema domination across The Avengers.

A version with a voiceover will be shown on TV later in the year.

Cover-More's Ultimate Traveller Video Competition - sunset pic.jpgCover-More, Australia's leading provider of travel insurance and medical assistance, has today launched the search to find the Ultimate Traveller in a new competition and digital marketing campaign via Bec Brown Communications.

The promotion asks participants to film and share their passion for adventure by taking a 'Selfie Traveller' short video for a chance to win a travel adventure to the value of $10,000. There are also GoPro Hero4 and GoPro Hero3+ cameras up for grabs.

The competition celebrates Cover-More's YouTube channel hitting 2 million views and over 1000 subscribers.

Farm Pride 1.jpgFarm Pride, a leading supplier of 100% free range eggs, has today launched a new outdoor campaign via GPY&R Melbourne, that demonstrates how exactly free range its eggs are.
The campaign uses real footage from one of Farm Pride's free range farms in Central Victoria and displays the video feed (with nothing to hide) on Melbourne's latest electronic outdoor supersite at Melbourne's Emporium.
Screen Shot 2015-04-22 at 8.29.04 am.jpgThe Communications Council has today issued a call for entries for the 2015 APMA Star Awards, which will mark the ceremony's tenth anniversary.

Agencies are invited to submit entries until 6.00pm 29 May 2015. All member agencies of The Communications Council are eligible for the APMA discounted member rate for submissions.

Recognising the most outstanding promotional and experiential marketing work across Australia and New Zealand, entries will be assessed by a panel of industry experts on strategic relevance, originality, creative execution and effectiveness.


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