Appler-first dance'.jpg
Apple Australia has released a series of web films via agency TBWA\Sydney promoting the video quality of the new iPhone X.

The 'First Dance' series feature Australian same sex wedding receptions, set to the INXS song "Never Tear Us Apart" by Courtney Barnett.



Screen Shot 2018-02-23 at 7.51.47 am.jpgMarcel and American Express have joined forces to give small businesses owners the help they need; introducing the celebrity intern.

The new campaign supports the American Express Business Explorer Credit Card which was launched last year to give small and medium-sized businesses greater flexibility in managing their cash flow and greater rewards on their spending.  

The Card offers competitive benefits including: 100,000 introductory Bonus Points, an extra 50,000 Bonus Points each year, 2 passes to the Sydney Airport American Express lounge, plus much more.

VIEW THE LONG FORMAT CELEBRITY INTERN SPOT
VIEW THE 30 SEC CELEBRITY INTERN SPOT
VIEW THE BAKERY SPOT
VIEW THE PLUMBER SPOT
VIEW THE DAY SPA SPOT
VIEW THE CHILDCARE CENTRE SPOT

Sarah Bishop joins Revolver's roster of directors

PastedGraphic-1.jpgRevolver has signed Sarah Bishop to its roster of directors.

A quadruple threat, Bishop is well known as a director, writer, actress and producer and general overachiever.

She is one third of the comedy trio Skit Box who have achieved over 150 million hits online for several viral videos including the parody song 'Activewear.' Their new ABC TV comedy show Wham Bam Thank You Ma'am was released in 2017 and was a U.S. co-production with NBC Universal.

Bishop studied comedy at Amy Poehler's Upright Citizen's Brigade school in Los Angeles, and filmmaking under her mentor Monte Hellman (an iconic 70's director of Two Lane Blacktop, and executive producer of Reservoir Dogs) Additionally, she has gained years of experience in performance and comic timing in front of the camera as an actor, and turned to directing herself 3 years ago.
CB Legendary Lunch Invite copy.jpgThe long-awaited Campaign Brief Legendary Lunch for 100 of Melbourne's top creatives ~ and some key agency producers and production company producers ~ will be held Thursday 15 March, generously sponsored by The Producers.

NOTE: this is an invitation-only event.
BOUNCER - STANDING no title.jpgHeineken has launched the Heineken Chatbot on Facebook Messenger, which provides an engaging platform that invites consumers into the premium, innovative and exciting world of Formula 1. The Chatbot, developed by Publicis Media Content and Space66, is part of Heineken's through-the-line Formula 1 'More Than A Race' campaign, launched to open up the lifestyle of Formula 1.
 
The Heineken Chatbot provides quick-witted consumers with the chance to prove their chat is worthy of winning a VIP Heineken Saturday experience at the Formula 1 2018 Rolex Australian Grand Prix. Running across three stages, users will be introduced to the Heineken Saturday Doorman, The Stylist and Formula 1 legend David Coulthard.

88 strong jury to judge the 39th AWARD Awards

5a8cc90a53d17 (1).jpgThe Australasian Writers and Art Directors Association (AWARD) has today announced the full line up of jurors for the 39th AWARD Awards - an annual celebration of the most outstanding creative communications work in the Asia-Pacific region.

A total of 88 jurors made up of creatives, senior marketers, senior management, senior planners, directors and production company specialists will be tasked with selecting the 39th AWARD Awards winners, with online pre-judging from 23 February to 9 March 2018 and in-room judging 15 to 26 March 2018.

This year's jury chairs are:
  • James Dive, Special Projects, Scoundrel
  • Tara Ford, Executive Creative Director, DDB
  • Emad Tahtouh, Director of Applied Technology, Finch
  • Ben Coulson, Chief Creative Officer, Clemenger BBDO
  • Rebecca Carrasco, Freelance
  • Kat Thomas, Founder/CEO, One Green Bean
  • Grant McAloon, Executive Creative Director, Leo Burnett
  • Tara McKenty, Creative Director, Google APAC
  • Cam Blackley, Chief Creative Officer, M&C Saatchi
  • Paul Middleditch, Director, Plaza Films
  • Toby Talbot, Chief Creative Officer, Saatchi & Saatchi NZ

SEE THE FULL LIST OF JURORS HERE


Office choice (1).jpgFranchise office supplies business Office Choice has appointed Melbourne full service agency Spinach to handle its digital media in addition to a large-scale business-wide data project.

The 100% Australian owned and operated independent group of local retailers called on Spinach to review the performance of its digital assets across the entire franchise network which spans more than 118 websites. Spinach will now work with Office Choice to centralise its data and implement a unified reporting platform. Once complete, the agency will help the business to turn this data into actionable insights through customer journey mapping.
Dan Kalinski & Michael Bell (1).jpgPerformance and data agency, iProspect has today announced that The Search Factory, which was acquired by Dentsu Aegis Network in June 2016, will rebrand to iProspect in Brisbane.

This announcement marks the official launch of the iProspect brand in Brisbane, with the team of 29 adding to their Melbourne, Sydney and Auckland offices, and joining a team of 200 staff and the global network of over 4,200 specialists across 55 countries.
AYSON_3&7.jpgMulti-awarded director Steve Ayson has departed from The Sweet Shop after more than a decade to launch his own production company 3and7, which will represent him in Australia, New Zealand and Asia.

Ayson, who is ranked #3 director in the world on Bestads over the last decade, says he and 3and7 will be spending more time in the southern hemisphere, and would love to work with more agencies in this region.

Contact executive producer Emma Wilcockson: emma@3and7.com
She looks after Ayson worldwide so knows what he's up to at all times.

3and7.com

17.jpgCreative digital agency, Milkman, has helped bring Lord of the Fries hip-hop roots to life in a series of art poster adverts, celebrating two of its favourite hip-hop artists, Kanye West and Kendrick Lamar, recreating their latest album covers with an LOTF vibe.

DAMN Good Fries and The Life of Potato pay their respects to LOTF's favourite award winning albums of 2017. The creative can be seen in outdoor rock poster format across the country in Melbourne, Sydney, Perth and Adelaide.
SIX MORE CRAFT@ADFEST.jpgAdFest has unveiled six more sessions as part of its Craft@ADFEST program, which features many of the world's most respected and ambitious production, digital and technology companies including Cirkus (Auckland), Getty Images (Tokyo & Bangkok), Smoke & Mirrors (London), Syn Music (Tokyo) and Cheil Worldwide (Seoul).

AdFest's 2018 program can be viewed here, and is divided into two halves: Craft@ADFEST (21 - 22 March) and Creative@ADFEST (23 - 24 March).
GRAHAM-2.jpgThe Call for Entries to The Work 2018 is out and it's FREE to enter.

The deadline is Wednesday 28th February, 2018
.

Now in its 16th year, The Work features the very best advertising of the year from Australia, New Zealand and Asia. Published by Campaign Brief, The Work is recognised as a true record of creativity for the entire region. 

There are three things that differentiate The Work 2018 from traditional award shows:

Firstly, entries are FREE.

Secondly, we are selective - to qualify for entry the ad or campaign must have already passed the test and been a finalist or winner at an awards show.

Thirdly, there are no wasted entry fees - only entries that are accepted into The Work incur an acceptance fee.

All entries are uploaded online: Judging will take place mid March and notifications of acceptances will be sent out early April 2018. Accepted work will be featured on The Work 2018 website.
 
ENTER THE WORK

STEP 1. The first step is to register and then log in here. Then follow the upload instructions.

Read this bit: EVERY entry to The Work 2018 must have already "passed the test" and been a WINNER or a FINALIST at a recognised city, national, regional or international awards show between January 1st, 2017 and January 31st, 2018.
HOT-COLD-CHART-2017-web.jpgIt's soon time to announce CB Australian Agency of the Year and NZ Agency of the Year -- and also to publish the 2018 CB Creativity/Billings Index (or Hot+Cold Chart), plus the top 10 agencies that make the 2018 CB Hot List.

Last year's is pictured left - Download the hi-res PDF: HOT+COLD-CHART-2017-HI-RES.pdf

As far as most agency creative directors (and increasingly, more CEOs and CMOs) on both sides of the Tasman are concerned, CB Agency of the Year is the most coveted of all trade mag titles to win* - and where an agency is placed on our annual charts ~ there are separate charts for NZ, Perth, Brisbane and Adelaide ~ is critical to many agency's new business performance in the coming year (that's the bit of most interest to CEOs and CMOs!).

*In an August 2017 CB Poll of the top 40 creative ad agency CCOs and ECDs recipients were asked, on a scale from 1 to 10  (1 least valued, 10 most valued) how do they rate winning each of the four Agency of the Year awards. CB Agency of the Year was the most coveted with 341 points (out of a possible 400 points), followed a long way back by AdNews on 260 points, B&T on 232 points and Mumbrella on 196 points.

34 out of the 40 replied they would be entering CB Agency of the Year, with 24 planning to enter AdNews Agency of the Year, 14 planning to enter B&T Agency of the Year and 12 planning to enter Mumbrella Agency of the Year.

OC_FBReport2017.jpgIndependent Melbourne agency, Online Circle Digital has released its full year in Review - 2017 Facebook Performance Report, ranking the top performing Facebook business pages.

Comparing the data of more than 2,600 Australian brands from January 1 to December 31, 2017, Online Circle Digital's data and insights team has used their proprietary tool Social Pulse (powered by IBM AI) to determine the most popular topics and most popular pages in 30 different categories.
Screen Shot 2018-02-22 at 9.28.51 am.jpgIn an Australian first, creative shop VANDAL and virtual and augmented reality studio, Virtual Immersive, partnered with World Square to deliver a unique digital experience for Lunar New Year.

Using brand new technology never before implemented to this scale, an augmented reality experience was crafted that brings to life World Square's iconic dragon sculpture as a digital, animated dragon.
Screen Shot 2018-02-22 at 8.13.41 am.jpgFollowing last year's sell-out event of over 250 people, Business + Design is back for 2018, held on Thursday, March 22, 6pm-8.30pm at Clemenger Auditorium NGV in Melbourne. Speakers include Broadsheet Media x The Company You Keep, YMCA 'Playnamsium' x McCann Melbourne and Fluff x Love + Money. The event will be hosted by August's Richie Meldrum.

Under the banner of AGDA's Design Means Business event series and part during Melbourne Design Week, this is a rare opportunity to explore the inner workings of the design industry.

Members - $35
Public - $65
Students - $25

GET TICKETS
Screen Shot 2018-02-22 at 7.05.50 am.jpgThe second wave of IAB Australia's Audio Advertising State of the Nation research has been published today, providing further insight on how the media buying community is using audio advertising across all platforms.

The research reveals that the number of media agencies using podcast advertising regularly has nearly tripled in the last year (from five percent in December 2016 to 14 percent in December 2017). A further seven in ten agencies are either experimenting with it or looking to experiment with it this year. The emergence of new audio advertising options is invigorating the whole audio market with media buyers increasing their usage of all forms; broadcast, digital, streaming and podcasts over the last twelve months. In addition, three quarters of agencies are now planning their broadcast radio and streaming audio advertising activity side by side.
Screen Shot 2018-02-22 at 6.36.50 am.jpgOrganic Care, a brand of Natures Organics, is asserting itself as the leader in naturally based hair and skincare products with the launch of its new campaign, developed in partnership with Now Screen, titled 'Caring Comes Naturally'.

It celebrates what Organic Care has created since its inception: products that are as good for your body as they are for the environment.

VIEW THE CARING COMES NATURALLY VIDEO
VIEW THE FIG & PAPAYA VIDEO
VIEW THE COCO REPAIR VIDEO
VIEW THE CHARCOAL DETOX VIDEO
Jessica_Torstensson (1).jpgGroupM media, content and technology agency, Wavemaker has appointed Jessica Torstensson to the role of group business director, charged with overseeing the Hungry Jack's business.

Torstensson joins the agency from OMD Australia where she was client lead on the McDonald's Australia account. Prior to that, she worked on both agency and client side in her native Sweden, including PHD Sweden, Mindshare Sweden, Disney Channel Scandinavia and telco 3 Sverige.
Francis Williams of the Naygayiw Gigi Dance Troupe - small.jpgDigital agency Isobar has partnered with director and producer Dominic Allen to create Carriberrie, a ground-breaking virtual reality (VR) film celebrating the depth and diversity of Indigenous dance, music and song. The world premiere of the 360° live-action documentary will be held tonight (Thursday 22nd February) at the Australian Museum in Sydney.

Narrated by award-winning actor and dancer David Gulpilil, Carriberrie guides audiences across a stunning array of iconic Australian locations and performances, from the traditional to contemporary.

VIEW THE TRAILER
Superbowl-2018-review.jpg
What were the best super bowl commercials this year? Not just the good ones, but the best ones.

In this post, StudioBinder explores some of the Super Bowl commercials that scored big in 2018.


JL_Alist_02.jpgThis week, New York-based creative agency Johannes Leonardo ~ part owned by Aussie expat Leo Premutico (pictured below) ~ was featured on Ad Age's 2018 A-List at number 4.

The list, released every January, ranks the nation's top advertising agencies after considering a wide range of criteria spanning from agency culture, business performance and creative output.

Since the start of 2017, the agency has more than doubled in size and has also seen an 82 percent year-over-year uptick in revenue as a result of steadily adding to its client roster, seeing it grow from 6 to 14 of the world's most important companies.

Thumbnail image for LEO-PREMUTICO-NY.jpgLast year's highlights for JL include being named agency of record for both MassMutual and Bleacher Report, launching a successful holiday campaign for Amazon FireTV and taking home a Grand Prix at Cannes for "Original is Never Finished," a campaign that reached every cultural touchstone and became one of the top 10 most watched ads on YouTube. The agency's work for adidas Originals garnered over 30 awards in 2017 across Cannes, D&AD and The One Show. 

NHC_Vertical.jpgDDB Group Melbourne's growth is continuing with its win of the National Hearing Care (NHC) account.

DDB will develop a national, integrated campaign designed to make NHC top of mind in a relatively unknown category.

Says Kate Sterling, managing director, DDB Group Melbourne: "We are thrilled to be partnering with NHC to help create a familiarity and connection with this brand and its fantastic services.
MADC-0703018 v9 SML (1).jpgAgency of the year at Cannes. D&AD most awarded agency in the world. AWARD Agency of the year. APAC Effie Award Agency of the Year. 9-time Campaign Brief Agency of the Year. More awards than shelf space. Countless clients. Creative opportunities galore. And these guys left it all behind.

Join Elle Bullen and James Orr at MADC Presents on Wednesday, March 7 at The Local Taphouse in St Kilda, as they share the story of four troublemakers who abandoned the safety and fully stocked beer fridge of Australia's biggest agency to venture into the wild and start their own agency, Sick Dog Wolf Man.

MADC Presents Elle Bullen and James Orr
Where: The Local Taphouse, St Kilda
Date: Wednesday, March 7th, 2018
Tickets: BUY TICKETS HERE
Stephanie and Aishling (1).jpgDigital marketing agency Orange Line has made two senior appointments following a series of new business wins and existing client growth.

The independent Sydney agency has hired former Essence planning lead, Aishling Farrell (right), as general manager of client service and strategy along with former senior ReachLocal executive, Stephanie Ford (left) as operations manager.

For the past 10 years Orange Line has created and executed the digital strategy for tier one and medium-enterprise businesses including Bupa, Expedia and Bayer. Over the past 12 months the agency has increased its scope of work with a number of clients, moving into international markets -- including the US -- as well as adding a string of new business.
Still1.jpgOppo's new TVC tells the heart-warming tale of cosmic love in 'Two Little Planets'. China's leading smartphone brand teamed up with creative agency Goodzilla, production company Black & Cameron, and Sydney/Shanghai-based post production house Fin Design + Effects to create the fantastical 4" spot to promote its R11 S Plus model ahead of Chinese New Year.
 
VIEW THE SPOT
1200px-Church_&_Dwight_logo.svg.jpgSocial Soup has extended its service offering to integrate social media management into its tiered influencer programs. These partnerships allow the inclusion of authentic influencer generated content to be utilised across key social channels offering clients significant efficiencies across campaigns.
 
Social Soup's recent client wins in social management include Church & Dwight across its brand portfolio, in addition to beverage brands including Stolichnaya Premium Vodka, Angostura Aromatic Bitters, San Miguel Pale Pilsner and McCormick & Company's brand Gourmet Garden's range of fresh herbs. Integrated influencer and social programs are now launching across these key consumer brands.
Screen Shot 2018-02-21 at 6.35.22 am.jpg303 MullenLowe and D.A.M have joined the line-up for the 20th Sydney Design Festival, which runs from 2nd to 11th March.

On 8th March, 303 MullenLowe's Brad Morris and D.A.M's Mick Boston are presenting a session called 'How to Predict the Future', in which they'll explain how they take inspiration from popular culture to design brands and SDF_Logo_left-aligned-mono_sRGB.jpgcampaigns that are of the moment.

'How to predict the future' takes place on Thursday 8th March, 6:15pm to 7:30pm, at 303 MullenLowe: Level 2, 33 Playfair Street, The Rocks.

Tickets are free and can be booked here.

Growth leads Spinach to bolster agency teams

Spinach New Hires Feb 2018-web.jpgMelbourne full service agency Spinach has made three senior appointments after securing a number of assignments and forecasting growth in scope from its existing client base.

Spinach has boosted its creative reserves with the addition of Justin Groves (pictured), Senior Creative. Groves has more than two decades experience joining the team from J. Walter Thompson where he worked across a range of retail clients including Drummond Golf, Radio Rentals Group, Harris Scarfe and Liquorland.

Rebecca Sargeant (above left) is another addition to the agency taking on the role of Connections and Investment Director. Prior to joining Spinach, she spent time at Nunn Media, PHD and UM. She has worked with clients including L'Oreal, Myer and Target.

Rounding out the appointments is Penny Flanders (above right), Head of Client Service. Flanders was previously at J. Walter Thompson and in her 20-year career has worked with clients including Pacific Brands, Jetstar, Southern Cross Austereo, GE Money and Village Roadshow Theme Parks.
Screen Shot 2018-02-20 at 2.54.33 pm.jpgRacing Victoria has lifted the lid on racing's premier event outside of the Spring Racing Carnival with an above the line campaign for the Festival of Racing (10 February - 24 March). The campaign, By All Means' second for Racing Victoria since its July 2017 appointment, continues the agency's creative platform 'The Races Are Calling' running through digital, TV, social, print, radio and outdoor.

The Festival of Racing is Victoria's six-week summer and autumn showpiece that features elite racing action, first-class food, relaxed fashion and family-friendly entertainment.

VIEW THE SPOT
BIGIDEAS-01 (1).jpgPlaces for 2018 AWARD School are still open, but applicants have only 3 days left to apply.

Applications close this Friday 23 February at 4pm sharp and The Communications Council is urging people to act fast if they wish to apply for the internationally renowned course.

AWARD School is a 12-week part time course for aspiring creatives, copywriters and art directors.

This year's theme is Learn Big Ideas Ideas For A Big Future.

Download the application brief at https://awardonline.com/.
Screen Shot 2018-02-20 at 12.06.36 pm.jpgBrisbane based creative agency, Brother & Co., has launched its first campaign for Construction Skills Queensland (CSQ).  The 'Invest' campaign speaks directly to tradies and their employers and encourages them to invest in skills training to build a strong and sustainable future.

Brother & Co strategist, Kurt Viertel, said the 'Invest' campaign, was driven by a simple insight. 

Says Viertel: "Investing in skills development is the number one way for tradies to remain relevant and for the Queensland industry to stay healthy and competitive.

VIEW THE SPOT
Screen Shot 2018-02-20 at 10.47.30 am.jpgCarat has won the media strategy, planning and buying responsibilities for Event Hospitality and Entertainment, the group behind popular hotel, entertainment and leisure experiences including QT Hotels, Rydges Hotels & Resorts, Event Cinemas, Moonlight Cinemas and Thredbo.

Headquartered in Sydney, Event Hospitality & Entertainment Limited is Australia's premier entertainment, hospitality and leisure company. It currently operates in the Entertainment and Hospitality sectors in Australia, New Zealand, Germany and the United Kingdom.

Victoria Doidge, director of brand, strategy and communications at EVENT: "We were looking to consolidate our media efforts with a single agency partner able to plan and execute strategically across all channels. Carat was selected following a competitive pitch, with the agency's data consultative capabilities a key differentiator to their success."
Screen Shot 2018-02-20 at 9.43.24 am.jpgWoolworths, the official fresh partner of the Gold Coast 2018 Commonwealth Games, has launched 'Grown for Gold', a campaign via M&C Saatchi Sydney, aimed at inspiring Australians to rally behind our local athletes at the Games and tell the stories behind how they have become champions.

Drawing parallels between Australia's beautiful produce and how it has helped to grow some of our best athletes, Grown for Gold puts Woolworths Commonwealth Games athlete ambassadors at the heart of a multi-channel campaign that will roll-out over the coming weeks.

VIEW THE SPOT
Luis+Paulo+Gatti.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Luis Gatti, associate creative director, Saatchi & Saatchi, Dubai.

BEST TV
Winner: Nike 'Nothing Beats a Londoner'. The film is funny, and I know its in the right tone and mood for Londoners. The behavior of arguing "who is in a worse situation" is funny. I identified with this situation and I believe that many people have had the same feeling. The script and the way the film was run only made the idea even better. READ ON...
business ads support articles new ads business support opportunities finance ads support deposit money ads making support art loan ads support deposits make ads your support home good income ads outcome support issue medicine ads support drugs market ads money support trends self ads roof support repairing market ads support online security ads support tips skin ads support tools wedding ads support jewellery newspaper ads for support magazine geo ads support places business ads support design Car ads and support Jips production ads support business ladies ads cosmetics support sector sport ads and support fat burn vat ads insurance support price fitness ads support program furniture ads at support home which ads insurance support firms new ads devoloping support technology healthy ads support nutrition dress ads support up company ads support income insurance ads and support life dream ads support home create ads new support business individual ads loan support form cooking ads support ingredients which ads firms support is good choosing ads most support efficient business comment ads on support goods technology ads support business secret ads of support business company ads support redirects credits ads in support business guide ads for support business cheap ads insurance support tips selling ads support abroad protein ads support diets improve ads your support home security ads support importance

Campaign Brief G sponsors

Campaign Brief S sponsors

Campaign Brief Creative Rankings

Sponsored by Plaza Films

The Campaign Brief Creative Rankings of the top advertising agencies, executive creative directors, creative directors, creatives and clients in Australia, plus top directors and production companies, based on points awarded on www.bestadsontv.com over the last two years.

Latest jobs

Retrieving latest jobs

About CAMPAIGN BRIEF

A blog for advertising creatives in Australia. To pass on news or advertise on the blog, email michael@campaignbrief.com. To subscribe to Campaign Brief Magazine click here or download the subscription form. Magazine subscribers receive complimentary access to the online magazine archive (including current issue).
ABA_audited_website.gif
Add to Technorati Favorites

Latest comments

All time most comments

Current issue

Campaign Brief Magazine