Adam-Hilton-Noisy-Beast.jpgFull service agency Noisy Beast, with offices in Melbourne, Sydney and London, has announced its plans to establish a China office following successfully winning the Biostime infant formula account. Biostime is a fully imported leading Infant Formula Brand in China. Biostime International recently purchased another one of Noisy Beast's clients Swisse Wellness.

Says Adam Hilton (left), managing director of Noisy Beast: "Biostime's opportunities for growth are enormous. We're thrilled to be working with them to develop a new strategic direction for the brand in China, and look forward to successfully launching the brand into Europe and Australia."

Says chief executive officer of Biostime, Fei Luo: "We have been extremely impressed with the work that Noisy Beast has done for Swisse as we now look to utilize them to build on the strength of the Biostime brand globally."

Noisy Beast employs over 50 people in Melbourne, Sydney, London and China with clients including Swisse Wellness, Swann Insurance, Infiniti Cars and PGT. 
GOB_hero image (1)-thumb-400x225-198399.jpgThe winners of the 37th annual AWARD Awards have been announced tonight in a celebration of the most outstanding creative communications work in the Asia Pacific region.

Held at Carriageworks as part of Semi McWhopper Packaging Proposal BirdsEyeView 2-SMALL-thumb-400x263-207423.jpgPermanent festival, the ceremony delivered 32 gold pencils, and awarded a further 102 silver and 135 bronze awards.

The award for Agency of the Year was presented to Y&R New Zealand, which also took home the most gold pencils of the evening, scoring nine across PR, Direct Marketing, Digital, Creative Innovation, Promotion & Experiential, and Branded Entertainment & Content.
levis-tailor-shop-639x420 (1).jpgCreative shopper agency JPD has been appointed as the below the line agency for iconic jeans brand, Levi's.

The partnership kicks off with Levi's new menswear branding campaign planned for February 2017. JPD will develop the full BTL strategy with a particular focus on the path-to- purchase.
JPD brings a philosophy of working from the shelf backwards to uncover insights, overlaid with neuro-psychology, to deliver compelling shopper-centric strategies.
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Screen Shot 2016-03-14 at 3.53.28 AM.pngWe hope you, like over 144,000 other ad professionals registered on throughout the world, enjoy visiting the site regularly to check out the very best and latest advertising in all mediums being produced worldwide.

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Thumbnail image for Cannes-Grand-Hotel.jpgNews Corp Australia + Campaign Brief
Aussie Delegates Welcome Party
Monday June 20 from 5.30pm

News Corp Australia, Australia's Cannes representatives, together with Campaign Brief, will be hosting a Welcome Cocktail Party for the Aussie and Kiwi delegates on Monday 20 June from 5.30pm. Special guests include many of the Australian jurors and several prominent creative directors from around the world.


Thumbnail image for CANNES-2016-THURS-PARTY-INVITE-BLOG.jpgCampaign Brief, Photoplay + Nylon
End of Judging Cocktails
Thursday June 23 from 5pm

Campaign Brief, Photoplay and Nylon will be hosting a special end of judging cocktail party on Thursday June 23rd from 5pm. Come and join the celebrations and soak in the sun, sea and company of your fellow delegates from Australia and NZ.

If you haven't already done so Contact Lynchy now to grab your invites to both parties.


LBB-BEACH-2.jpgLBB & Friends are back on the beach for Cannes 2016 - and LBB member agencies + production companies from Australia and NZ* are invited

Every year Little Black Book hosts one of the most fun, relaxed, and productive events at the Cannes Lions - the LBB & Friends Beach, opposite the Miramar on La Croisette. And you're invited to hang out there from Tuesday thru to Saturday if you work for a LBB member agency or production company in Australia or New Zealand*.
Screen Shot 2016-03-16 at 11.23.45 AM.pngA joint initiative of Bestads and Campaign Brief, offers recruiters and agencies a fantastic low rate of $50 per job listing.

Or if you place 10 or more jobs per month the rate drops to only $45 per job listing. reaches the international audience of and the Australasian audience of, and

New and featured jobs have visibility on the Bestads and Campaign Brief sites 24/7, reaching upwards of 300,000 unique visitors a month.



large ER banners_er logo.jpgIn a new public awareness initiative for Exercise Right Week, Exercise & Sports Science Australia (ESSA)'s creative team have developed content designed to help the public find the right type of exercise suited to their uniqueness.
Humans are complex. People come from varying backgrounds with their own sets of challenges, quirks and circumstances. Everyone is unique, so when it comes to exercise there is no such thing as a one-size-fits-all approach.
jB8LbP7_pFDI0_i30l2_BeFwlDVpoxKRfaAkRU3nBC-xf-eQR7rgjYkwO8ZoMhZyV4uyjGWuf9hhP3BrLswAqmhQPeKYRZXtoDgChWNLyMd6x5eV4bwsEWfGUIxznfLcWzRCT31Cv920PwfSaHDnDQP-Lmur81Uh6EwiRzrqjtYmeRRHW1Ik2qyykLHGUt98IvjVixalfgtIz1OiXm1qT1W0YEwc.jpgSydney based digital agency, Frank Digital, has added two Gold Awards of Excellence at the 22nd Annual Communicator Awards to its growing list of international credits for the coveted 'What's On' City of Sydney events platform.

With over 6,000 entries received from around the world, the latest accolade is the agency's most significant competitive honor for creative excellence, adding to the string of awards already received for their work creating the City of Sydney's events website that include Davey and Create Awards for Best Events Website. The platform is also currently a finalist in two categories for the prestigious 25th annual AIMIA awards to be awarded in June 2016.
Screen Shot 2016-05-27 at 9.43.51 am.jpgAussie expat and J. Walter Thompson New York worldwide chief creative officer Matt Eastwood has shared his thoughts on what it means to win at LIA in a new video released today.

The LIA entry system is now open with the deadline on June 10. Entries submitted must be broadcast, published or released in a commercial environment with client approval between 1st July 2015 and 31st July 2016.

CE_Tedx.0006.jpgCutting Edge creative director Finnegan Spencer recently took part in helping to create the opening title sequence for ideas and innovation platform, TEDxSydney 2016, bringing to life the theme of 'Together'.

This year the creative organisers opened the brief up to eight directors, to collaborate on the event's opening titles, calling on each of them to create a 10-second motion piece with the simple brief to creatively represent the 'X' from the TEDx logo.

Screen-Shot-2016-05-13-at-10.12.31-AM.jpgPhotoplay Films directors Husein Alicajic and Lucinda Schreiber were recently approached by premiere creative festival TEDxSydney to help create the event's opening titles, reflecting this year's theme of 'Together'.

Selected as two out of eight directors invited to collaborate on the title sequence, alongside TX01.jpgMark Stott, creative director of Common, each director was able to bring their own style to the collaboration, whether it was animation and illustration, as per Lucinda Schreiber's film, or live action with performers, as showcased in Alicajic's film.

Says Alicajic: "It's rare to have the creative freedom to explore an idea this way, let alone as part of a collaborative piece. The highlight was definitely seeing how far we could go, and to be provocative but still on track creatively with TEDx."

Kristie Asciak (1).jpgOMD has today announced the appointment of Kristie Asciak as head of OMD Fuse, Sydney.
Fuse, OMD's content division, has recently been responsible for delivering projects such as Qantas' Channel 9 program, 'Ready For Take Off', the '#helloworldRELAY' for helloworld, as well as the McDonald's 'Create Your Taste Food Truck'.  
Asciak brings with her 18 years' marketing experience. She is a creative marketer with diverse experience including brand, sponsorship, events, PR, digital, trade and innovation. Before joining OMD she was head of marketing at Bacardi Lion, and most recently has been working on contract as communications director, Telstra at OMD Fuse.

Cannes Contenders: Cummins&Partners, Sydney

How will Australia perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges...

Screen Shot 2016-05-13 at 1.23.08 pm.jpgFox Sports: We're A FoxSporting Nation - Ad-free
Cummins&Partners Sydney
A typical conversation on a Friday afternoon in the office, but with a twist. Two guys talking about how much they and their mates are really looking forward to watching the Ads on the Weekend instead of the footy. It strongly (and humorously) makes the point that Footy coverage shouldn't be interrupted and by commercials (a key benefit of FoxSports), because we're a Footy-loving nation not an Ad-loving nation.
Being A Robot Usher 1 (1).jpgRuss Tucker and Ian Williamson from Digital Arts Network Sydney have offered a glimpse into the future by following the journey of a robot's first day at work at the Sydney Opera House.

Tucker and Williamson premiered their short film Being A Robot Usher at TEDxSydney at the Opera House itself, in collaboration with Intel.

BePartoftheChain_magazines (1).jpgNewsMediaWorks' Environment Advisory Group will launch a national industry-wide advertising campaign via OFA Productions, this Sunday, encouraging readers to be part of the sustainable production chain by recycling their newspapers and magazines.

In the lead up to World Environment Day on Sunday 5th June, Australia's leading news media and magazine publishers have united to celebrate and promote the environmental sustainability of print media.
Screen Shot 2016-05-27 at 7.47.25 am.jpgNutrition Australia, the Victorian Department of Health, and associated partners have teamed up to tackle an important health issue in a new campaign featuring Melbourne comedians Ash Williams and Kate Dehnert via Kamber.

The issue: an alarming number of Australian adults (about 95%) don't eat enough fruits and vegetables for their good health.

QMS_Sportsbet_State of Origin (1).jpgQMS Media, together with Sportsbet, have this week launched a digital billboard campaign in Brisbane that delivers dynamic messaging favouring the QLD Maroons to win next week's opening State of Origin game.

In an outdoor media first for Sportsbet, QMS' iconic digital billboard 'The Barracks' on Petrie Terrace has come alive with creative that playfully sledges the NSW Blues. The campaign sees Sportsbet engaging with Brisbanites throughout the day via a hangman-style guessing game to reveal copy supporting the Maroons.
571e9f41bd21a-thumb-400x191-217950.jpgThe Communications Council has revealed the shortlist for AWARD School's 2016 diversity challenge; 15 aspiring creatives who will now develop their entry ideas at Saturday's Semi Permanent festival of creativity and design with the support of creative heads from some of Australia's most awarded agencies.
IMG_6667.jpgIMG_6662.JPGIn the lead-up to the AWARD Awards the CB/LIA Legendary Lunch was held today at Kingsleys on Woolloomooloo Wharf in Sydney.

The lunch - which was attended by Australia's top creative directors and special guests Bob Isherwood, worldwide creative advisor and Jeremy Craigen, global creative director of Innocean Worldwide, plus selected production company executive producers - was generously sponsored by New York-based Barbara Levy (above right), president of the London International Awards, who is visiting Sydney to catch up with top creative directors and to attend the AWARD Awards.

ego-outdoor-power-tools-550x355.jpgAfter a competitive process Chervon Australia has appointed Noisy Beast as its full service agency partner to promote the EGO outdoor power equipment range.

Says Barry Crowhurst, business director Chervon Australia: "We have enormous ambitions for the EGO Brand in Australia and New Zealand and we feel that Noisy Beast is absolutely best placed to help us achieve them."
VIC team pic 2 (1).jpgSparc Media has announced the opening of its new Melbourne office to meet the needs of its growing agency and direct advertiser business across Victoria.

The new office is headed up by K​urt Holloway, w​ho joins Sparc Media in the newly­ created role of Victorian state manager.​

Holloway joins Sparc Media from News Corp, where he worked within several senior roles across the company's print and digital assets, most recently leading the Victorian digital marketing services division, News Xtend.
Screen Shot 2016-05-26 at 11.32.45 am.jpgIt's an interesting time for men in Australia, with a new idea of real strength emerging. Measures of masculinity are moving beyond traditional notions of power, affluence and physical strength.

It is timely then, that in the same way that Dove (for women) has started a global conversation around real beauty, Dove Men+Care and Australian Wallaby David Pocock have collaborated to launch a campaign via Octagon, which addresses a shared realisation that conversations need to be had on a more nuanced version of a man's real strength.

13177167_909814329127221_2497317581768120510_n (1).jpgEclipse mints, the on-the-go freshening brand owned by The Wrigley Company, has announced an unexpected partnership and campaign with global trend hunter General Pants Co, created by DDB Sydney.

Leaders in the youth market, General Pants has an unrivalled reach across its owned media channels and talk to the youth market in an organic, unique manner, which made them the perfect partner for this new, creative campaign with Eclipse mints. Both brands were looking for an eye-catching innovative approach and the brand initiatives aligned when developing this campaign.


Sirens Round 2 opens today, closes July 9

image001.jpgEntries are open to enter Round 2 of Sirens for 2017. The deadline for Round 2 is Thursday, July 9, 2016.

Entries must have aired at least 10 times on a commercial radio station anytime between 8 May 2016 - 9 July 2016.

Clems_Stills_12_greyscale[5] (1).jpgClemenger BBDO Brisbane has announced the addition of Andy Geppert (middle, right) to the team, coming across as head of art.
Known as one of the best at his craft, Geppert brings 15 years of experience, international award-winning thinking, and genuine-nice-guy vibes.
Geppert is also a respected storyteller and illustrator, with his book, 'Meep' recently being shortlisted for the Australian Children's Book of the Year.
image015.jpgLaunching in Australia, an endearing yet daring 'Nexcare Nana' has been enlisted to wear Nexcare Waterproof Bandages and be put through some gruelling tests to reveal the bandages' effectiveness against water, dirt and germs in a new campaign via Grey, New York.

The humorous videos which star Beverly Polcyn (MTV Movie Award for Best Kiss 2002 nomination, Not Another Teen Movie) and includes unconventional situations where Nana falls into a dumpster, drives through a carwash, is sprayed with an industrial fire hose and has dirt dumped on her, looks to show consumers the durability and reliability of the Nexcare Waterproof Bandages.

Ali Shabaz.jpgAd Stars has announced the addition of Ali Shabaz, chief creative officer at Grey Group Southeast Asia, to this year's executive jury panel.

Shabaz will travel to Busan, South Korea, a few days prior to Ad Stars 2016, which runs from 25th to 27th August. Together with his fellow executive jurors, he will vote on his favorite entries and debate this year's Grand Prix, Gold, Silver and Bronze winners across 18 categories.

Says Shabaz, who previously worked at Grey Group Singapore as CCO: "It's a true honor to be joining the Executive Jury of Asia's fastest growing advertising awards festival. Ad Stars is a relatively new festival in comparison to some of the more established shows, but I love the way it champions creativity not just in Asia but globally."
Rah and Andy (1).jpgIndependent digital agency, Online Circle Digital continues to expand its business with two new senior hires. The most recent appointments are Andrew Lee in the role of operations manager to the Melbourne office and Sarah McVitty as video producer.

Says Lucio Ribeiro, co-founder and head of strategy, Online Circle Digital: "The appointments are part of our growth strategy and we're delighted to bring to the team such outstanding professionals."

Lee arrives at Online Circle Digital from Citrus, where he was operations manager. Previously Lee had been at Tribal DDB, GPY&R, JWT and Clemenger.

Says Ribeiro: "Lee brings 15 years of experience as a digital producer, creative technologist and operations manager in the advertising industry. With Lee on board, we are incredibly well placed to deliver innovative and engaging digital experiences."
Frank1 (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Frank Cartagena, creative director, Deutsch, New York.

Winner: The Time Out Mexico spot gave me a reason to care about the product, even if it was a bit morbid along the way. It's a great thing to advertise for and I hope the team keeps pushing in this direction for the brand. READ MORE...
Snip20160526_1.jpgM&C Saatchi has further expanded the talent within its strategy team with four new talent appointments including Justin Stafford as strategy director, Stephen Dodd as integrated strategy director, Nicky Bryson as senior strategist and Grace Wallace as strategist.

Ross Berthinussen, head of strategy, M&C Saatchi, has brought together an impressive range of skillsets to the agency.
image003.jpgAir New Zealand has released the latest instalment of its successful 'Meanwhile in... New Zealand' campaign via Host - reminding Australians that 'winter is coming' to New Zealand - and that its daily services to Christchurch make it easy to explore the Mt Hutt alpine.
In the video, well-known Christchurch ice cream makers George and Raewyn Taylor have sold their pure old fashioned ice cream from Victoria Square for 17 years, continuing a tradition since 1907.

NRL STATE OF MIND.jpgLast night the NRL launched its mental health program with a campaign created by Archibald / Williams - 'State of Mind'.

Mental illness is Australia's single biggest health issue and suicide is the largest killer of individuals aged 15-44, with only 50% of young people receiving professional help.  The NRL's program is designed to address the struggles involved for those going through mental health issues and the impact on the broader community.

Embark1.jpgEmbark 2.jpgContact Light, the innovation division of digital out-of-home company XTD Ltd, has announced the international launch of its Embark app. The app is designed as a content and utility platform for public transport commuters, of which there are 3 million in Australia alone.
Embark is a comprehensive mobile-technology solution that allows people to navigate from their current location to any destination serviced by all forms of public transport including trains, buses, ferries, trams and light rail.
PR Doc Image Strip-2 (1).jpgBrand agency The One Centre has unveiled an integrated creative marketing campaign to promote the launch of Cashwerkz, the new one-stop term deposit marketplace and management tool.

The campaign incorporates an integrated creative and media connections strategy across TV, print, radio, digital, social and content with media partnership and sponsorship properties.


Cannes Contenders: Whybin\TBWA, Melbourne

How will Australia perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges...

EqualFuture- Smart Girls.jpgANZ: Equal Future - Smart Girls
Whybin\TBWA, Melbourne
ANZ bank wanted to create a conversation around gender equality, with the intent of empowering women to achieve financial success. We started with a troubling insight. Girls speak before boys do, and read before boys do. Yet women often end up far behind men financially, earning on average $700,000 less over their lifetime. To protest this bias, we created an online film directed by Oscar winner Jane Campion.

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