Heineken_logo.jpgThe Cannes Lions International Festival of Creativity has announced that the 2015 Creative Marketer of the Year will be awarded to Heineken. The accolade recognises companies who have distinguished themselves by inspiring innovative, global marketing of their products and who embrace and encourage creativity in their brand communications.
"Creative Marketer of the Year at Cannes Lions is awarded to a company who is breaking the boundaries of creativity and who truly believes that creativity drives business and can improve the state of the world," says Philip Thomas, CEO of Lions Festivals.

"Heineken lives and breathes creativity throughout its organisation, and has a superb framework that allows its marketing teams the freedom to experiment while retaining the core essence of their many brands. It is testament to the company that in the last three years, six of its brands have won 41 lions across seven countries including a coveted Grand Prix in Creative Effectiveness. It is also a sign of how important creativity is culturally that they are only the second client to have won the award twice since we introduced it in 1992, having previously taken it home in 1995."
Jeep Christmas.jpgWith marketers increasingly creating heart warming Christmas commercials in the lead up to the holiday season, Jeep and cummins&partners have joined in by creating this cheeky spot which will go to air this Sunday night and run during the lead up to the big day.

It's a busy time for us all, but one bloke is ahead of schedule this year.
Client: Fiat Chrysler Automobiles
Director of Marketing: Mark McCraith
Senior Advertising Manager:  Ashlin Moore
Agency: cummins&partners
Executive Creative Directors - Jim Ingram and Ben Couzens
Art Director - Frank Trobbiani
Group Account Director - Magdalina Triantyfillidis
Account Director- Rosie Bean
Production Company: Nice Bike
Director: Trevor McMahan (Rabbit Content)
Executive Producer: Jess Evernden
Producer: Mark Bradley

joepollardcb87345y_98w4y8.jpgTelstra has announced the appointment of ex-Publicis Mojo chief executive officer Joe Pollard to the role of managing director, Telstra media and marketing.

Pollard takes over from Mark Buckman who quit the role last month.

Says Gordon Ballantyne, group executive, Telstra retail: "I am delighted to announce the appointment of Joe Pollard to the position of group managing director, Telstra media and marketing to succeed Mark Buckman.

"Joe is a highly regarded media and marketing executive with an extensive and distinguished career in Australia and overseas.  Joe joins us from Nine Entertainment where she was a non-executive director and has previously held a number of executive positions including CEO of advertising company Publicis Mojo, CEO of Ninemsn and global director of media, digital and content for Nike. She is also a current board member of AMP Bank.
Rachel Finch before & after make-under.jpgExclusive Case Study - Your Future's Not Pretty was a highly successful anti-smoking campaign targeting young females in Queensland and it was the Queensland Government's first ever experiential marketing campaign.

The challenge was to encourage young image conscious Queensland females (16-25 y/o) to give up smoking or deter them from smoking in the first place. The quit smoking campaign had the shock factor required to build a lot of awareness of a serious issue amongst a hard to reach audience and it led to a lot of conversations about giving up smoking.
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CB-HOT+COLD-CHART-2014.jpgIt's soon time to pick CB Australian Agency of the Year and NZ Agency of the Year -- and also to work out the 2015 CB Creativity/Billings Index (or Hot+Cold Chart - last year's is pictured left).

As far as most agency creative directors (and increasingly, more CEOs) on both sides of the Tasman are concerned, CB Agency of the Year is the most coveted of all trade mag titles to win - and where an agency is placed on our annual chart is critical to many agency's new business performance in the coming year (that's the bit of most interest to CEOs!).

SBW eaveyourmark.jpgadidas has launched a social media campaign via We Are Social, across Australia and New Zealand featuring brand ambassador, Sonny Bill Williams.

The #leaveyourmark campaign offers a rare insight into what motivates Williams and the dedication, commitment and resilience required to leave his mark and legacy on the world throughout his various achievements.


Blockhead offers virtual trans-tasman grading

NW_remote_grade.jpgBlockhead has introduced remote grading through its Auckland office and partners The Editors and BE in Sydney.

Resolve's remote grading is a real-time interactive service that negates the need for the director, agency and colourist to be in the same room or even country.

Instead NZ and Australian production companies and agencies can access Blockhead's exclusive grading roster without anyone having to cross the Tasman.
Screen Shot 2014-11-21 at 8.01.19 am.jpgMadre, Buenos Aires (the Argentinian division of Mother) has created a surreal new campaign, directed by Australia's The Glue Society, to launch the pre-mix cocktail drink, Mixxtail from Quilmes.

The product is the first in a line of pre-mixed cocktails which are being rolled out by brewer Anheuser- Busch InBev.

Window.jpgThis week Engine Group teamed up with 16 Brisbane artists to launch Room; a new creative collaboration space, on ground floor in their new office in Spring Hill.
Everything was delightful on level one as the Engine team happily settled in to its new office. The problem was downstairs. Facing one of Brisbane's busiest streets there was a space with empty walls and a big window.
Brad Morris 303Lowe.jpgFull service advertising agency 303Lowe has appointed Brad Morris as managing partner for digital and innovation.
Morris joins 303Lowe from leading UK digital agency Poke, where he led its principle account, EE, Britain's largest mobile operator with 26 million customers. 
During his time at Poke, Morris was responsible for all the digital award winning campaign work for Orange Telecom UK, before leading the brand launch of EE, which was Britain's first 4G network.  The EE launch was voted the best product campaign of the year by Twitter, while the EE Facebook page was the fastest growing and most engaging in the industry worldwide.
oOh! Retail_McDonalds_ Macquarie Shopping Centre.jpgMcDonald's is raising the benchmark on temperature driven retail advertising, by scheduling different product advertising for its Loose Change Menu to run across oOh! Media's retail digital network whether it's hot or cold.

The latest campaign for McDonald's Loose Change Menu will appear on digital screens in shopping centres across Australia for the next month, with advertising for its Frozen Coke and Choc Waffle Cone appearing when the local temperature hits 27 degrees and its Rump Steak Taster when it drops below 21 degrees.
Screen Shot 2014-11-21 at 6.43.35 am.jpgChimney Group Asia-Pacific has partnered with NRMA Insurance to launch 'Barinageddon', a branded entertainment campaign based upon the Australian-produced Internet sensation, "Buy My Barina."

In July 2014, "Buy My Barina" took social media by storm with a viral video to find a new owner for a decrepit 1999 Holden Barina hatchback. Now the public is getting their first look at what happened next in Barinageddon.

AGraphicNovel1.jpgAustralian directing duo Oliver Clark & Blair Macdonald - better known as Novemba - have been shortlisted for the inaugural D&AD Next Director Award for its branded content film 'A Graphic Novel' for Bacardi.
The second shortlist for the Next Director Award has been revealed, with a further seven new directors in contention to win the brand new short film award created by D&AD and YouTube.

PERTH-ARTS-FESTIVAL.jpgCB Exclusive - The Brand Agency has created a 45 second commercial to promote The University of Western Australia's unique role in the foundation of Perth International Arts Festival.

"One idea back in 1953 was the catalyst for what has become an internationally acclaimed arts festival" said UWA's Chief Marketing Officer, Karen Carriero. "We're very proud of our association with the Festival but we realised that not everyone may be aware of it."

The commercial, called 'One Spark', will appear at Lotterywest Festival Films and online. It is set at UWA's iconic Winthrop Hall and dramatises the thought that one idea can spark something much greater.

impossible-thumb-400x147-159373.jpgLeo Burnett Melbourne has emerged as the most awarded Australian agency at the international Epica Awards - the only global creative awards judged by the advertising trade press - with the agency winning one Gold, one Silver and one Bronze.

Leo Burnett scored one Gold for SPC Ardmona '#SPCSunday' in Social Networks, one Silver for Honda 'Honda H20' in Media Innovation - Alternative Media and one Bronze for the same campaign in the Consumer Direct category.
OneGoalFeatureImage.jpgSydney­ based not ­for ­profit creative studio Agency, has launched a new campaign for World Vision Australia and the Asian Football Confederation which aims to "level the playing field" for child nutrition across the Asian region.

Agency has had a busy year, working with clients including the UN, Get Up!, Amnesty International, and Greenpeace. After being named New Agency of the Year at the 2014 international Net Awards, Agency are set to launch its latest campaign offering, 'One Goal.'

Vodfone-store.jpgFollowing a competitive three-way pitch process Vodafone has signed a four-year contract with cummins&partners tasked with full strategic and creative scope across all communications channels.

Vodafone says cummins&partners won the pitch due to the clarity with which its team demonstrated a deep understanding of the brand's strategic direction, supported by a strong creative idea and innovative go-to-market approach.

Says Nilanjan Sarkar, newly appointed general manager of brand, Vodafone: "We are confident that cummins&partners will deliver a strong, differentiated and enduring creative platform for Vodafone's brand in Australia.
Vec iPhone5.jpgMobile solutions business Mnet has created an immersive and interactive app for voters in this month's Victorian State election, allowing people to have the affairs of the day in the palm of their hand.
The Vote Victoria app was commissioned by The Victorian Electoral Commission (VEC) and is believed to be the most comprehensive app ever launched for electoral purposes.

Vote Victoria is a comprehensive guide to the State election and is a content-rich destination for smartphone users in the build up to November 29, also delivering results as they happen on election night.

dwtd.jpgFollowing the remarkable success of the 'Dumb Ways to Die' smartphone and tablet game, Metro Trains has released a follow-up title available exclusively from the iTunes App Store today.

Created by McCann Melbourne and produced by local developer Millipede, 'Dumb Ways to Die 2: The Games' builds on the remarkable success of the franchise to date and will also be available for Android.

Team Bulgaria - Young Lions Gold.jpgStarting tomorrow the 2014 Cannes Young Lions winner begins its journey to 1 million guaranteed views, thanks to video distribution platform Virool.
The "Countermeasure" ad for leading child protection charity Barnardos Australia created by Bulgarian duo, Vladimir Gerasimov and Zhelez Atanasov from Noble Graphics/TBWA won first place taking home the Gold medal at the Cannes Young Lions International Festival of Creativity Film competition.

Screen Shot 2014-11-20 at 6.36.02 am.jpgFather Bob of the Father Bob Foundation has launched a new project via cummins&partners offering people the chance to win happiness - guaranteed.
To participate people are encouraged to make a donation at winhappiness.com and tell the Father Bob Foundation 'how they find happiness'. Third prize is one of 5 flat screen TV's.  Second prize is an amazing 5 night stay at one of the ritziest, coolest hotel chains around. But it's the First prize that's interesting. First prize is 'happiness - guaranteed.  Or more specifically the winner will be awarded a 'Week volunteering in a Soup Kitchen'. Yes first prize is a volunteering for a week, in one of Father Bob's Soup Kitchens.  The winner will be helping others by serving up meals to the homeless' - and in the process they'll be making themselves happier - guaranteed.

Screen Shot 2014-11-19 at 10.52.53 am.jpgCB Exclusive - CB can reveal that Saatchi & Saatchi, Sydney has lured multi-awarded Holler Sydney creative director James Theophane to the group creative director role, reporting to ECD Michael Spirkovski.

Theopane has been at Holler since being appointed CD in January 2013. Previously, he was at Clemenger BBDO Sydney in the role of digital creative director but left due to cost pressures at the agency.

Says Spirkovski: "This is a significant hire and I couldn't think of a smarter more inspirational creative leader than Theo."

Theophane's appointment comes after a string of senior creative hires as Spirkovski brings in new talent for the future growth of Saatchi & Saatchi.

Theophane is renowned for his innovative, media agnostic ideas. He's worked in London, New York and Amsterdam, creating groundbreaking campaigns for the likes of Skittles, Nike, D&AD, TED Talks, Audi, Pepsi, Sony PlayStation, Heineken, Hungry Jacks and Wired Magazine.
SL_Profile.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Stacey Lee, an independent creative director, director, producer and writer, who splits her time between New Zealand and New York.

This category was an emotional roller coaster. Straight off the bat, my consolation prize goes to the Don't Drink And Drive - Celebration ad. READ MORE...

Netflix to launch in Australia + NZ in March 2015

bluray-netflix.jpgNetflix, the leading Internet movie and TV subscription service, is heading down under, announcing today it will expand into Australia and New Zealand in March 2015.
Internet-connected users in Australia and New Zealand will be able to subscribe to Netflix and instantly watch a curated selection of popular movies and TV shows in high-definition or even 4K where available. At launch, the premium and unique Netflix offering will include such original series as Marco Polo, BoJack Horseman and, among many kids titles, DreamWorks Animation's All Hail King Julien.
logo.jpgSaatchi & Saatchi has won the Service NSW business after a competitive pitch.

Saatchi & Saatchi's first assignment is to develop an integrated campaign to promote the various NSW Government transactions that are now available through the www.service.nsw.gov.au website.
Calibre Underwear.jpgAustralian menswear brand Calibre is officially launching its first underwear collection with the Best Dressed, Best Undressed campaign via Paper Stone Scissors.

The campaign will comprise of both in-store, digital, and outdoor promotion.

The face of the campaign is Brazilian IMG model Diego Miguel, who is ranked within the Top 50 Models in the world. Miguel features in all aspects of the campaign, from the promotional video, to in-store.

Hamish_Promo[1].jpgCB Exclusive - R/GA Sydney has further strengthened its expanding executive team with the addition of Hamish Stewart as executive creative director.

Reporting into Jim Moffatt, EVP managing director APAC, Stewart will be responsible for developing and maintaining creative excellence within the agency across all accounts. An industry expert with over 20 years' experience, Stewart joins R/GA from M&C Saatchi, where he held the role of group creative director.
Says Moffatt: "We look in every country across the globe to find the best creative talent, and we think Hamish is truly a world class talent. His diverse agency background, which includes extensive digital experience, makes him a great leader for the Sydney office, where he'll be mentoring a creative team with myriad aptitudes. We can't wait to have him on board."
PCYC1.jpgIn the next 24 hours 4,800 Australians will be involved in a car crash - 550 people will be injured and four will die*. It's an eye-opening statistic and one that Police Citizens Youth Clubs (PCYC) is attempting to reduce with the help of Zoo Advertising.

PCYC and Zoo Sydney have produced a thought provoking campaign that questions our driving habits as a nation and ultimately encourages safer driving.
012_bob_greenberg-thumb-400x233-140080.jpgThe One Club, producers of the prestigious One Show Awards and Creative Week, has today announced that it will induct Bob Greenberg, Massimo and Lella Vignelli, Washington Olivetto and Allan Beaver to its Creative Hall of Fame, and Norm Grey to its Educators Hall of Fame. The ceremony will be held on January 27, 2015 in New York City.
130912_Moody Xmas LocationV5_title_For email.jpgLast night at the Screen Producers of Australia awards Jungleboys was awarded Comedy Production of The Year for their series The Moodys.

Created by Trent O'Donnell and Phil Lloyd, the series was directed by O'Donnell and fellow Jungleboys director Scott Pickett. The award follows on from it's win in September at the Australian Writer's Guild Awards where three different episodes scored all three nominations. It also received a nomination for Best Comedy at the prestigious Monte Carlo TV festival.

The Moodys received a lot of international attention when four of the major US networks wanted to reformat it for the United States. Jungleboys chose to go with the Fox Network which purchased a pilot script and then one further script from O'Donnell and Lloyd. However, after the departure of the head of Fox Kevin Riley, the network let it go. The Moodys is the sequel to the original series A Moody Christmas and both series have been played on networks around the world - including Sky in the UK and Hulu in the United States.

All five nominations for Best Comedy last night were ABC comedies.
kikki.K Swedish White Christmas.jpgSmart Melbourne, in partnership with Window Productions, has launched 'A Swedish Christmas in film' for client kikki.K.
The Christmas Campaign TVC premiered on Sunday for the Swedish stationery, gift and homewares retailer, which has close to 80 stores across Australia, New Zealand and Singapore, and an online store selling to customers in over 70 countries.

Nick Garrett-web.jpgColenso BBDO managing director Nick Garrett ha been promoted to the newly created role of CEO Colenso BBDO and Proximity - effective immediately.
The news follows the announcement last month that Clemenger Group CEO Jim Moser will take on the additional responsibility as chairman of Clemenger BBDO Melbourne; a dual role where he will continue to head up the New Zealand operation, with the additional Australian-based responsibility.
As a result, Garrett will take on some of Moser's responsibilities with regard to Colenso BBDO and Proximity in Auckland.

Tim Green and Nina Salter launch Howling

howling_office.jpgTim Green and Nina Salter have created Howling, a small integrated media/production company delivering premium content that is contemporary, engaging and thought provoking.
With Howling's collective of directors and their broad experience in the advertising, production and promotional industries, Howling produces fresh and innovative content to satisfy the increasing demands of multi-platform media consumption.
Seqwater1.jpgSeqwater has developed its first above-the-line public safety campaign via Comm One that encourages visitors of South East Queensland's dams, lakes and parks to 'Play it safe' this summer.
Comprising two television commercials, outdoor, cinema and digital, the campaign features a montage of dam users in seemingly safe scenarios that are unexpectedly interrupted by a Seqwater ranger appearing to point out the potential risks. It encourages visitors to check and respect the safety rules because, while Rangers regularly patrol Seqwater's lakes - they can't be everywhere.

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