SnickersHungerithm_D&AD_KeyVisual (1).jpgOnly one entry from Australia has made the cut at the shortlist stage of the Cannes Titanium Lions.

Nabbing one of 21 finalist spots is Clemenger BBDO Melbourne for Snickers 'Hungerithm' via FINCH Melbourne, Flutter Melbourne and MediaCom Melbourne. Very surprisingly TAC 'Meet Graham', the star performer of this year's Festival, did not make the shortlist.

VIEW THE TITANIUM SHORTLIST: Titanium Shortlist.xls
MeetGraham.jpgClemenger BBDO, Melbourne has scored three finalists in at the shortlist stage of Cannes Integrated Lions. Only 26 entries made the cut.

The agency was shortlisted for TAC 'Meet Graham' via AIRBAG and Flare Productions; Snickers 'Hungerithm' via FINCH Melbourne, Flutter and MediaCom Melbourne and Myer 'Give Registry' via Flare Productions.

VIEW THE INTEGRATED SHORTLIST: Integrated Shortlist.xls
Cannes Lions Logo.jpgThe Cannes Lions Festival of Creativity has released the Integrated and Titanum shortlists. These can be downloaded below.

A detailed analysis of Australia's performance will follow shortly, along with all the winners from the region.

DOWNLOAD OR VIEW THE INTEGRATED SHORTLIST: Integrated Shortlist.xls

DOWNLOAD OR VIEW THE TITANIUM SHORTLIST: Titanium Shortlist.xls
WLJS Campaign Brief 230617.jpgWe Love Jam Studios recently had the honour of composing the music and 360 Spatial Audio soundscape for Oxfam's powerful and exquisite VR short film, "Evelyn's Story", which CB covered on Tuesday

As part of the collaborative team with Filmgraphics and Alt.vfx, Jam closely considered how sound would bring the emotion and immersion of Evelyn's world to life.

VIEW THE SPOT
jeff_kling_fallon-1.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Jeff Kling, chief creative officer, Fallon Worldwide, New York.

BEST TV
Winner: Worldwide Developer's Conference. Watchable, silly, informed by a sense of itself. Hangs together. Aware. Free of the selfishness, pomp, and tone deafness that drowns most of the rest in this category. I like the dude they casted. And his plant. I want them both to be okay. READ MORE...
Screen Shot 2017-06-23 at 8.57.50 am.jpgAlex Little and Karsten Jurkchat, senior creative team at Ogilvy Melbourne are in Cannes competing in the Cyber category of the Cannes Young Lions competition. Here, the pair shines a light on the Cannes celebrities you haven't heard of, exclusively for CB.

"My air compressor for filling the scuba tanks is from a WW2 German U-boat. My grandfather stole it from a city called Toulon and brought it back to Cannes many years ago. They used it to compress the tubes that launch the torpedoes. I started on this scuba boat when I was 12 after watching many Jacques Cousteau documentaries. It was Cannes' first diving centre, and now I own it. It is interesting because most people think the water is just blue and flat and salt. But with diving we show them that underwater there is life, and this helps them understand that when they throw a can or cigarette in the water, this life gets destroyed. It is more obvious with land. When you take someone to the forest, they see there are many things worth keeping safe. So, my main reason for diving is not money. It is to teach people there is something below the surface and that we must protect it for our children...okay maybe a little money." - Fred Dessart, owner, Plongee Club de Cannes Diving Centre, Cannes

Matt Dickson's Cannes Diary #5

Matt Dickson Cannes (1).jpgMatt Dickson (left), national head of creativity, Southern Cross Austereo, Perth is representing Australia on the Cannes Radio Lions jury. Dickson, along with most of the other Australian and NZ jurors, reports exclusively to CB.

It was a tough day in the jury room today - 14 hours spent deciding which radio/audio campaigns were to be given metal, and eventually, deciding on a Grand Prix winner. I have to say though, a day spent deciding on the best radio & audio work from around the world was far more of a privilege than a chore. If you have campaigns entered in Radio Lions this year, you can rest assured the work was decided upon with the utmost respect for the effort that went into it. 
 
Well done to all the winners, whose work will be announced at tomorrow's night's ceremony.

Jenna Morrissey + Rachel Harley's Diary #3 + #4

j&r 1.jpgJenna Morrissey (left) and Rachel Harley (right), a young creative team from Grey Sydney, have competed in the Print category of the Cannes Young Lions competition. The pair write exclusively for CB.

Alexander Wang graced us with his presence today, speaking about 'Never Stop Reinventing'. He's a surprisingly adorable man, and we were left both inspired and feeling as though we were dressed like a couple of plebs. If I could pull off wearing a full Wang/Adidas tracksuit without looking like some Russian bydlo, you know I would.
bcf hero image[2][1].jpgBCF (Boating Camping Fishing) has launched a new radio via Clemenger Brisbane, that reminds outdoor enthusiasts that getting dragged around the homemaker centre sales isn't all bad.

Ben McConnell, marketing manager at BCF, wants us to take heart in the knowledge that next door to every snooty towel emporium and boring rug shop, is a BCF. 

Says McConnell: "We're all about helping people have a bit of BCFing fun. So even if you're stuck in town over the stocktake weekends, at least you can have a laugh at these ads."

PLAY THE INSOLVENT RUGS SPOT
PLAY THE TOWEL TOWN SPOT
PLAY THE STORAGE CELEBRATIONS SPOT
Spencer Baim-Chief Strategic Officer Vice Media.jpgThe only global creative awards judged by journalists (including CB representing Australia and NZ) officially launched its 31st year this week in Cannes, revealing the ceremony venue, new categories, conference speakers, additional jury members and the jury president.

Epica will hold its next jury meeting, conference and ceremony in Berlin from November 13-16. The 2017 jury president will be Spencer Baim (pictured), chief strategic officer at VICE Media.

Day 3+4 @ Cannes Lions through the CB camera

Ed in Cannes.jpgDay three and four in Cannes is when the whole festival really ramps up a notch. 16 different invitations to lunches, beach parties, villa parties and other gatherings means you are forced to be selective. For Campaign Brief the past 2 days social activities included the lovely McCann Asia Pacific balcony cocktails, Serviceplan's villa party, the Campaign Brief Aussie lunch at La Colombe d'Or, the amazing Times of India Indian beach party, Massive Music's party and several other lovely catch up opportunities on the Carlton Terrace and the Gutter Bar.

The celebrity count also is growing with Ed Sheeran and Fatboy Slim playing last night at a private gig for News. Solange Knowle is performing for Spotify on the beach. Earlier in the week, Stevie Nicks sang for AOL-Yahoo and The Weeknd performed for MediaLink.

Then there's Gwyneth Paltrow and Dame Helen Mirren strolling down the Croisette...
image.jpgAustralia has scored six finalists at the shortlist round of Cannes Radio Lions.

Eardrum Sydney leads the Australian pack with two finalists. CHE Proximity (with two executions, part of a campaign) BWM Dentsu Sydney, Clemenger BBDO Melbourne and McCann Melbourne have all been shortlisted once.

Australian Finalists:

BWM Dentsu Sydney, BabyLove, 'Dijon' via Rumble Studios
CHE Proximity, HotelsCombines, Right Here Waiting For You - 'Josie' and 'Spam'
Clemenger BBDO Melbourne, Myer, 'Towel' via Flare Productions BBDO
McCann Melbourne, University of Melbourne, 'Made Possible By Melbourne Audio Tour' 
Eardrum Sydney, KFC, 'Firecracker' via Impact BBDO Dubai (x2)

VIEW THE RADIO SHORTLIST - Radio Shortlist.xls
HoldTight_HERO IMAGE (1).jpgAustralia has scored eight finalists at the shortlist stage of the Cannes Film Lions.

FINCH Sydney, Clemenger BBDO Melbourne, TBWA\Melbourne, iris Worldwide Sydney, Leo Burnett Sydney, Host Sydney, R/GA Sydney and Clemenger BBDO Sydney/AMV BBDO, London have all been shortlisted once.

Australian Finalists:

FINCH Sydney, St Kilda Film Festival, 'Every Second Counts'
Clemenger BBDO Melbourne, TAC, 'Every Speed Has a Consequence' via FINCH Melbourne
TBWA\Melbourne, ANZ, '#HoldTight' via Level Two Music, Revolver/Will O'Rourke, The Glue Society, PHD Melbourne, Eleven
iris Worldwide Sydney, Samsung Australia, 'Rethink Role Models' via Exit Films Sydney, Nylon Studios, The Editors, Starcom Sydney, Edelman Sydney
Leo Burnett Sydney, Samsung Galaxy S7, The Anthem via A52 Santa Monica, Cartel LA, Human LA 
Host Sydney, Air New Zealand, 'Summer Wonderland' via Jungle Sydney
R/GA Sydney, Google, Hilltop Hoods 'Through The Dark' via Exit Films Sydney, XYZ Studios, Essence Digital, Poem Group
Clemenger BBDO Sydney/AMVBBDO London, Dolmio, 'Look Up' via Plaza Films Sydney       

VIEW THE FILM SHORTLIST - Film Shortlist.xls
Consequences.jpgSix entries from Australia have made the cut in the shortlist stage of the Cannes Film Craft Lions.

FINCH leads the pack with four finalists out of the six in Australia.

CHE Proximity has scored one finalist as well as Alt.vfx Brisbane with one.

Australian Finalists:

FINCH, St Kilda Film Festival, 'Every Second Counts'
FINCH, TAC, 'Consequences' via Blackbird Sydney, Level Two Music, The Butchery (x3)
CHE Proximity, Cochlear, 'The Hearing Test In Disguise' via Noise International, Revolver/Will O'Rourke
Alt.vfx Brisbane, FDA, 'Straw City' via FCB New York, Groove Guild NY, MJZ LA, Rock Paper Scissors LA

VIEW THE FILM CRAFT SHORTLIST - Film Craft Shortlist.xls
ThroughTheDark.jpgAustralia has nine finalists going through to the shortlist stage of the Cannes Digital Craft Lions.

R/GA Sydney leads the Australian agency pack with four finalists. Ogilvy Sydney is in second place with two finalists and CHE Proximity, Clemenger BBDO Melbourne and Ogilvy Melbourne have one finalist each.

Australian Finalists:

R/GA Sydney, Google, Through The Dark via Exit Films Sydney, XYZ Studios Melbourne, Essence Digital Sydney, Poem Group Sydney (x4)
CHE Proximity, Cochlear, The Hearing Test In Disguise via Noise International, Revolver/Will O'Rourke
Clemenger BBDO Melbourne, TAC, Meet Graham via Flare Productions, AIRBAG
Ogilvy Melbourne, AAMI, AAMI SmartPlates via Ogilvy PR
Ogilvy Sydney, IBM, Outthink Melanoma via George P. Johnson, Mycelium Studios, TEXT 100 Sydney (x2)

VIEW THE DIGITAL CRAFT SHORTLIST - Digital Craft Shortlist.xls
REWORD_HERO (1).jpgGAYTM teller-thumb-400x278-210728.jpgTwo entries from Australia have made it through to the Cannes Creative Effectiveness Lion shortlist.

Leo Burnett Melbourne has been shortlisted for Headspace 'Reword' via Studio Pancho and Starcom Melbourne.

TBWA\Melbourne's ANZ 'GAYNZ' campaign via Revolver/Will O'Rourke, The Glue Society and PHD Melbourne has also made the cut.

VIEW THE CREATIVE EFFECTIVENESS SHORTLIST - Creative Effectiveness Shortlist.xls
Cannes Lions Logo.jpgThe Cannes Lions Festival of Creativity has released another five shortlists. These can be downloaded below. A detailed analysis of Australia's performance will follow shortly, along with all the winners from the region.

VIEW THE CREATIVE EFFECTIVENESS SHORTLIST - Creative Effectiveness Shortlist.xls

VIEW THE DIGITAL CRAFT SHORTLIST -
Digital Craft Shortlist.xls

VIEW THE FILM CRAFT SHORTLIST -
Film Craft Shortlist.xls

VIEW THE RADIO SHORTLIST - Radio Shortlist.xls


VIEW THE FILM SHORTLIST - Film Shortlist.xls
Paul Yole Cannes 2017.jpgPaul Yole has written for Campaign Brief at the last eleven Cannes Lions. This year he is looking out  for what's new and what's recurring.
 
I managed to go 24 hours without hearing a two-letter acronym. And then I went to a Google presentation.
 
David Singelton, one of Google's top engineers, shed some light on how ML (Machine Learning) is creating problem solving systems based on examples and experiences rather than laying down a set of rules.
 
I don't expect this work to be able to crack that impossible brief the client gives you with two days to solve it, but it's reassuring to know that ML is now being used to combat online harassment and create an environment in which conversations can flourish.
Screen Shot 2017-06-22 at 12.51.51 pm.jpgGoodoil Films director Joel Kefali has shot a new spot for Samsung via Colenso BBDO.

The spot 'Defying Barriers, Pushing Boundaries' features Olympian Sarah Walker.

VIEW THE SPOT
Screen Shot 2017-06-22 at 11.26.16 am.jpgCB Exclusive - While marketers, their agencies and the industry congregate on the Cote d'Azur to celebrate the best creative advertising in the world, TrinityP3 Marketing Management Consultants wondered if the conversations over a glass of chilled rose turned to where a global marketer could find the best value creative in the world?

Says Darren Woolley, global CEO, TrinityP3 Marketing Management Consultants: "While many in the industry think of New York and London as the natural home of creativity, increasingly cities such as Amsterdam, Sao Paulo and Auckland are recognised as creative hot spots. The question for us was how do Global Advertisers find not just the best creativity in the world, but the best value creative?"

10 days left to enter LIA 2017; closes Fri, Jun 30

df9c2028f77b8ad389d91f39_1280x392.jpegThere are only 10 days left to enter LIA with the deadline ending next Friday, June 30.

To view all of LIA's categories and requirements: visit LIA categories here.

Work submitted must be broadcast, published or released in a commercial environment with client approval between 1st July 2016 and 31st July 2017.

All companies and/or individuals involved in the creative process are eligible to enter.

For more information on submissions and eligibility: visit LIA Entry Kit here.

If you require a Deadline Extension: info@liaawards.com.

ENTER NOW

Bec Brideson's Cannes Diary #3

Bec.jpgBed Brideson, Advisor, Speaker and Author, is sitting on the Cannes Glass Lions jury. Brideson is writing exclusively for Campaign Brief.

The 90's called - they want their sexism back.

You won't find me in the photo that AdAge ran this article with. I was really hoping we'd lose the dick jokes. See last article.

It was meant to be reverse irony that the women pick up the dude and objectify him.

I thought it was a tone deaf decision from my panel to art-direct this photo especially in a year when work that objectified women was disqualified.*sighs*
TIM GEORGESON.jpgThere is something incredibly special about a stills photographer being able to catch ordinary moments and find something magical within them.ALINA GOZIN'A.jpg

A single photograph can cross global political and geographic boundaries and transcend the constraints of language and culture.

World Wide Mind is proud to represent these award wining stills photographers as part of the WWM stills and motion roster: Tim Georgeson, Alina Gozin'a, Tim Kindler, James Houston, Susan Stitt and Tim Gibbs.

If you'd like to see more of their stills and motion work, please contact EP, Michelle Parker at  michelle@worldwidemind.com or click here

Matt Dickson's Cannes Diary #4

Screen Shot 2017-06-22 at 9.25.37 am.jpgMatt Dickson, national head of creativity, Southern Cross Austereo, Perth is representing Australia on the Cannes Radio Lions jury. Dickson, along with most of the other Australian and NZ jurors, reports exclusively to CB.

Who knew Cannes Lions branded blankets were even a thing?
 
We found out today when we spent a solid day combing and refining the shortlist in the (faaarking freezing) Radio Jury room. By the end of the day, we reached a shortlist we were all happy with - no mean feat given some of the ideas and the way they challenged the borders of what can be called a radio/audio campaign.
 
What stood out to me was a Jury committed to keeping the process fair, and making the sure the right work will recognized for the right reasons. What a great bunch of people to share an absolutely freezing room with.
 
Tomorrow, when we decide on Bronze, Silver, and Gold Lions, I'll bring a jacket.
 
If I even packed one.
UTAS_RGB_sm.jpgContinuing its streak of new business wins, Cummins&Partners Sydney has won the University of Tasmania account after a swift pitch process.

Says Dan Ingall, managing director of C&P Sydney: "The University of Tasmania has an educational proposition which we found fascinating. Its unique position as the southern-most island state, and leadership in planet science combined with innovative degree programs, all made for very fertile territories for our thinking."
Young Guns 15 jury.jpgThe One Club for Creativity, the world's foremost non-profit organization recognizing creative excellence in advertising and design, today announced the jury for the Young Guns 15 program, celebrating international creative professionals age 30 or younger.

Sydney based illustrators and embroiderers MaricorMaricar, who won Young Guns 10, will represent Australia on the jury.
COLOMBE-DOR-FullSizeRender.jpgThe highlight of Cannes Week for around 60 Aussies and Kiwis is the annual CB Legendary Lunch at La Colombe d'Or in St Paul de Vence, undoubtedly the world's most beautiful garden restaurant.

Screen Shot 2017-06-22 at 7.50.54 am.jpgPublicis Groupe Chairman & CEO, Arthur Sadoun, has announced the next step of The Power of One, initiated in 2015 by Maurice Lévy, chairman of the supervisory board of Publicis Groupe. After the acquisition of Sapient with its world-class technology expertise, and after having broken the barriers between our different entities to form Solution hubs, Publicis Groupe will build what it believes to be the platform of the future: Marcel.

Marcel will be the first-ever professional assistant platform powered by artificial intelligence and machine learning, that connects 80,000 employees across 200 disciplines in 130 countries. Marcel draws on the predictive nature of AI to identify opportunities, anticipate clients' needs, connect people, and unleash creativity while harnessing the power of the Groupe's data spine to drive business solutions.
•-HEADER-IMAGE2.jpgAlex Little and Karsten Jurkchat, senior creative team at Ogilvy Melbourne are in Cannes competing in the Cyber category of the Cannes Young Lions competition. Here, the pair shines a light on the Cannes celebrities you haven't heard of, exclusively for CB.

"I am from Champagne, but I met my husband in the Hotel de Paris in Monaco. I was an air hostess and he was a very good chef at the hotel. One day I got a call from my best friend in Cannes and she said she had to sell her restaurant quickly or the bank would take her house. I said okay we can help. If you give us the key, Romain and I will come and make a new story in Cannes. This was 21 years ago. In the beginning it was very hard. We lived for two years with my parents and still now there is never a Sunday, never a holiday. It's non-stop. I want to take the boat out with my father, but it's not possible. It's a good job though. In four years, I stop. I will be 60. I go on my boat." - Fabienne Lamblin, Gavroche Restaurant, Old Town, Cannes
Air-Ink-KV-Cannes (1).jpgAustralia has picked up a Silver Lion and a Bronze Lion in the Cannes Product Design Lions, presented tonight in Cannes.

Marcel Sydney has scored a Silver Lion for Tiger Beer 'Air-Ink' and Clemenger BBDO, Melbourne has picked up a Bronze Lion for Airbnb 'Until We All Belong'.

VIEW THE PRODUCT DESIGN WINNERS - Product Design Winners.xls
SnickersHungerithm_D&AD_KeyVisual (1).jpgAustralia has picked up one Gold Lion, three Silver Lions and eight Bronze Lions in the Cannes Media Lions.

Clemenger BBDO Melbourne / MediaCom Melbourne has scored one Gold Lion, a Silver Lion and a Bronze and the agency has scored another Silver Lion via Starcom Melbourne.

TKT Sydney / MEC Sydney has scored one Silver Lion and one Bronze Lion.

McCann Melbourne has scored two Bronze Lions and Marcel Sydney, Ogilvy Melbourne, Havas Sydney / Havas Media and Leo Burnett Melbourne / Starcom Melbourne has scored one Bronze Lion apiece.

Australian Winners:

Gold Winners:
Clemenger BBDO Melbourne, Snickers, Hungerithm via FINCH, Flutter Melbourne, MediaCom Melbourne

Silver Winners:
TKT Sydney, Campbells, Souptube via MEC Sydney
Clemenger BBDO Melbourne, Airbnb, Until We All Belong via The Glue Society, Starcom Melbourne, N2N Communications
Clemenger BBDO Melbourne, Snickers, Hungerithm via FINCH, Flutter Melbourne, MediaCom Melbourne

Bronze Winners:
Marcel Sydney, Four Seasons Condoms, The Extendables via NKI Paris, World Wide Mind/Heckler
Ogilvy Melbourne, AAMI, AAMI SmartPlates via Ogilvy PR
McCann Melbourne, University of Melbourne, Made Possible By Melbourne via AIRBAG (x2)
Havas Sydney, The Steve Waugh Foundation, The Riderless Bike via FINCH, Havas Media, Red Agency Sydney
Leo Burnett Melbourne, Headspace, Reword va Studio Pancho, Starcom Melbourne
TKT Sydney, Campbells, Souptube via MEC Sydney
Clemenger BBDO Melbourne, Snickers, Hungerithm via FINCH, Flutter Melbourne, MediaCom Melbourne

VIEW THE MEDIA WINNERS - Media Winners.xls
MeetGraham.jpgAustralia has scored three Gold Lions, one Silver Lion and five Bronze in the Cannes Design Lions, presented tonight in Cannes.

Clemenger BBDO Melbourne has scored two Gold Lions and one Bronze. Leo Burnett Melbourne has scored a Gold Lion, a Silver Lion and a Bronze Lion.

McCann MelbourneREWORD_HERO (1).jpg has scored two Bronze Lions and Marcel Sydney has scored one.

Australian Winners:

Gold Winners:
Clemenger BBDO Melbourne, TAC, Meet Graham via Flare Productions, AIRBAG (x2)
Leo Burnett Melbourne, Headspace, Reword via Studio Pancho, Starcom Melbourne

Silver Winners:
Leo Burnett Melbourne, Headspace, Reword via Studio Pancho, Starcom Melbourne

Bronze Winners:
Clemenger BBDO Melbourne, TAC, Meet Graham via Flare Productions, AIRBAG
Leo Burnett Melbourne, Headspace, Reword via Studio Pancho, Starcom Melbourne
Marcel Sydney, Tiger Beer, Tiger Trading C via Revolver/Will O'Rourke, The Glue Society, Heckler, Starcom NY, Care of Chan NY  
McCann Melbourne, University of Melbourne, Made Possible By Melbourne via AIRBAG
McCann Melbourne, YMCA, Playnasium via Treehouse Studios

VIEW THE DESIGN WINNERS - Design Winners.xls
Playnasium_McCann Melbourne_Cannes Contenders (1).jpgMcCann Melbourne has scored a Bronze Lion in the Cannes Entertainment Lions.

The agency scored its Bronze for YMCA 'Playnasium' via Treehouse Studios Melbourne.

VIEW THE ENTERTAINMENT WINNERS - Entertainment Winners.xls
JohnDriscoll_1_BLOG.jpgMarketforce chairman John Driscoll (pictured) is stepping down after nearly 30 years with the agency.
 
The announcement was made by Robert Morgan, chairman of Clemenger Group, majority owners of Marketforce.

"John Driscoll has done a superb job leading Marketforce for the last 13 years," said Morgan. "He is a great advertising leader, as well as a highly principled and professional executive. I would like to thank John for a magnificent career with Marketforce and wish him well in the next phase of his career."

Morgan said he and Driscoll had been been discussing his desire to step down for some time. He will leave at the end of September.

Driscoll will be succeeded in the leadership of the Marketforce Group, including OMD WA, by Paul Everingham, who was until December last year, the CEO of public affairs and corporate strategy firm GRA Everingham, also part of the Clemenger Group.
MAIN_Hero 1_StockCarYell.Still74.jpgClemenger BBDO | Touchcast and the NZ Transport Agency have just launched the latest message in the 'Legend' series, the ongoing anti-drink-driving campaign.

Directed by Nick Ball of FINCH, the new story is aimed squarely at provincial lads, reminding these guys they need their bodies to live the full-on lives they love.

The story follows 'Rats', a real-life, non-acting, true-blooded lovable rogue, with hair to match. It begins as he leaves a party, and then we see what he weighs up against the decision to drive.

VIEW THE 90" SPOT
VIEW THE 60" CUT-DOWN

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