Wonder and OMD Sydney win Sapphire + Emerald in Online Video and Media…
New York Festivals picks Whybin\TBWA creative director Lisa Fedyszyn f…
Countdown to Campaign Brief Agency of the Year plus Hot+Cold Chart - f…
Don't miss the Big Issue of CB - featuring OZ/NZ TVC Production + Cont…
Bestads Six of the Best reviewed by Peter van Leeuwen, ETCETERA/DDB Am…
Dabral (left) has led three agencies to the No.1 creative position in three different markets across Asia. First, he joined Ogilvy Mumbai in 1991 and, in partnership with Piyush Pandey, drove the agency from creative anonymity to India's top creative agency. He moved to Ogilvy Kuala Lumpur in 1999, which soon became the most awarded agency in Malaysia. At Ogilvy Singapore, Dabral led the team to become the No.1 creative office in Asia, and the 3rd highest awarded office in the world at Cannes 2007.
The program works with national community partners to help build better communities across Australia.
VIEW THE SPOT
The agency has created 'The 12 Ideas of Christmas'. Over the last two weeks they have been conceiving, filming and uploading a new idea for each client every day, totaling in about 70 ideas.
A few of them were even pretty good.
Creatives, account service, senior management and even the office manager all had their moment in front of the camera.
VIEW THE VIDEO
Co-directed by newly signed Moth talent Scout Jackson & Onil Kotian, the film follows Santa as he reaches the House with his reindeer Blitzen ahead of his impending Christmas Eve visit. Along the way he happens upon members of the Australian Ballet and Sydney Symphony Orchestra.
The film was shot entirely at the iconic landmark, and also sees Santa climb its world famous sails. Jackson and Kotian explore the mysterious qualities of the Opera House via the film which lends itself to a magical piece of exploration and discovery.
WATCH THE VIDEO
Wonder has scored Sapphire for Destination NSW's 'Plonk' in Best web series and an Emerald for the same work in Best Use of Humour in the Online Video category.
After working in her hometown of Melbourne, Fedyszyn moved to New Zealand, to escape paying student loans. But lucky for her, she has found herself working in the country's finest advertising agencies - Colenso BBDO, DDB and currently Whybin\TBWA, where she is a creative director.
She has encouraged New Zealanders to 'Push Your Luck' with New Zealand Lotteries, had New Zealand's top creative leaders strapped to lie detectors for the Effie Awards, put 60 scenes in a 60" spot for Sky Television and got the public to 'Start Asking' with Westpac. She has also charged male politicians 10% more than women for their morning coffee to bring awareness to pay inequality, and has hidden novels in Word and PowerPoint documents so employees can read books at work.
As president of Dentsu Media South East Asia as well as chief executive officer of Dentsu Media Thailand, Nakamura has enhanced the presence of the Dentsu Media network in this region by raising the bar for its branded entertainment and content business, which is now a distinctive division of Dentsu Media.
Says Nakamura: "It's my honour and privilege to join Adfest 2015 as a Jury President. I'm especially excited to oversee the new Branded Content & Entertainment category, which will definitely bring another excitement to the festival."
Says Brendan Greaney and Andrew Thompson, creative directors, GPY&R Brisbane: "The program is about generating world-class ideas as well as generating world-class creative talent here in Brisbane."
This is the first new campaign for the Victorian Electoral Commission in several terms, and has been wide ranging in scope. A large print and online campaign supported the TV commercials, using XYZ's imaginative characters to educate voters young and old across the state.
VIEW THE SPOTS
A joint initiative of Bestads and Campaign Brief, TheBestAdJobs.com offers recruiters and agencies a fantastic low rate of $50 per job listing.
Or if you place 10 or more jobs per month the rate drops to only $45 per job listing.
TheBestAdJobs.com benefits the global advertising community by providing visibility of open industry positions, via the international audience of bestadsontv.com and the Australasian audience of campaignbrief.com, campaignbrief.co.nz and campaignbriefasia.com.
New and featured jobs have visibility on the Bestads and Campaign Brief sites 24/7, reaching upwards of 300,000 unique visitors a month.
BestadsPRO Membership is only US$30 per year (less than 60 cents per week)
* Full access to the bestads Members Directory - you can now view the profile pages of over 110,000 members throughout the world, and contact them directly via their email address. Great for contacting long lost colleagues!
* BestadsPRO Membership lets you access every Archive video - going back to 2003.
* BestadsPRO Membership lets you download any video or image file on the site (instead of paying US$5 per spot) so compiling your own reels of great Automotive or Beer commercials, for example, is now a breeze - and much more affordable.
* BestadsPRO Membership gives you access to:
* Full access to the complete bestads Rankings (by Agency, Country, Creative Director, Creative, Director, Production Company etc) - going back to 2003.
* Your own expanded PROFILE page with an extra 500meg of space to upload all your best work plus CV and pic - with optional links to your Linkedin, Facebook and Twitter pages. When you're job hunting, simply email the link to your profile page.
* Be a part of the global creative advertising community.
Become a BestAdsPRO member NOW
Or if you wish to give a BestadsPRO membership to a friend, relation and/or colleague, email their name and email address details to: firstname.lastname@example.org
(you will be billed later).
As far as most agency creative directors (and increasingly, more CEOs) on both sides of the Tasman are concerned, CB Agency of the Year is the most coveted of all trade mag titles to win - and where an agency is placed on our annual chart is critical to many agency's new business performance in the coming year (that's the bit of most interest to CEOs!).
The mag includes profiles on the top commercials + content directors on both sides of the Tasman.
Also in this issue:
- How the DDB network is molding a creative powerhouse
- Why Michael Canning went to where it's 72andSunny
- Those clever boys and girls at M&C Saatchi
- Ad industry veteran Gawen Rudder reveals why most great creatives come in pairs
AGENCY PRODUCERS: Get your FREE COPY. Simply email your name, position, and agency to: email@example.com
Subscribe Now @ only $44 per year. To get so much more than what's on the blog, make sure you are a subscriber to the print edition of Campaign Brief. CB is the only advertising creative magazine in the region, which celebrated its 30th anniversary in 2014.
Subscribe online (where you can also view and read current and past issues).
This week's guest judge is Peter van Leeuwen, Creative Business Partner, ETCETERA/DDB, Amsterdam.
What strikes me with this category, is that there's nothing under a minute. It makes me wonder, could they tell the story in less time, would it be better if it was shorter or are these commercials good as they are? Not one winner that stands out really. Apart from Wild Aid 'Last Days Film'. It's different. Different enough to keep my attention. Even though it feels too long it's well executed. The web site connects nicely with the film. READ MORE...
Further, fans can watch a sing-a-long version of the song on YouTube and the track is currently being broadcast on local radio, as well as train station platforms. Commuters will also receive branded packs of jellybeans at stations around the network, as Metro spread Christmas cheer.
VIEW THE FILM
PURCHASE THE SONG
The campaign was inspired by the insight that Australians are increasingly turning to their smartphones in their idle moments throughout the day, watching cat videos, updating their social feeds and playing games.
VIEW THE CROSS TRACK
VIEW THE PRE-ROLL
Treasurer Joe Hockey announced this week that a further $3.7 billion will be cut from the aid budget over the next four years, taking the total funding cut to the sector to more than $11 billion since the Coalition took office 15 months ago.
Wonder has scored a Sapphire for Destination NSW 'Plonk' in Best Online Film and an Emerald for the same work in Best Film, Series or Fictional Program.
MediaCom Australia has won a Sapphire for QLD Government 'Your Future Is Not Pretty' in Best Use or Integration of Experiential Events and an Emerald for Westpac 'Air Rescue' in Best Film, Series or Non-Fiction Program.
View the full list of winners - PL_BEC.PDF
Says Michael Rebelo, CEO, Saatchi & Saatchi: "Being appointed to handle all the Cadbury brands earlier this year was a wonderful endorsement of our partnership. To now also be awarded these confectionery brands is a real privilege and a great way to round out the year."
Reporting to chief strategy officer Justin Graham and working alongside group innovation director Ben Cooper, Sinclair will help shape and drive contagious integrated solutions across the M&C Saatchi Group.
Sinclair has been at the forefront of digital strategy for nearly a decade in Sydney, London and Auckland.
VIEW THE VIDEO
Rogers, chief creative officer and co-CEO, the Americas, Sudler, will lead the 2015 Pharma jury, judging communication campaigns that are solely for the attention of healthcare professionals and non-healthcare professionals. Spurgeon, executive creative director, Langland, will preside over the Health & Wellness jury, judging consumer products and education & services campaigns.
This City Speaks to Me is a documentation of Australian bohemia through the lens of Luke Kellett, Principal of Headjam Creative.
The work is part of a new exhibition at the State Library of Victoria titled 'Bohemian Melbourne' which opened on Thursday 11 December. The exhibition explores Melbourne's enduring counter-cultures and celebrates a who's who of creative free spirits.
Kellett travelled to Melbourne for the exhibition opening last week and said it was an honour to have his work selected by the curator Claire Williamson for the exhibition.
Kidney brings more than 11 years of digital experience, across the client service, production, digital media buying and strategy fields to the role. He has been tasked with further building Ogilvy's expanding digital offering, and starts on December 15. His appointment follows the announcement in September that Ogilvy had acquired leading digital agency Bullseye, adding more than 100 staff to its digital team.
At RG/A New York, Kidney worked as executive producer, taking on the role as account and production lead for several Nike digital brand categories including Global Golf, North American Football, and Men's Athletic Training. In the past 18 months he was responsible for building and maintaining the categories digital ecosystem and platforms in addition to overall consumer brand experience and maximising Nike's exposure at key sporting moments like the 2013 Superbowl, the 2014 US Masters, key product launches and events.
Faudet, who now resides in New Zealand, decided to take a break from advertising 18 months ago to focus on building a literary brand with his partner, Lang Leav. During that relatively short time, Leav has written two books, Love & Misadventure and Lullabies, published in the US. Both books have topped best seller charts in bookstores around the world and she has just returned from a three country book tour in Asia; where she did multiple five hour signings for literally hundreds of devoted fans (see pic below).
Says Lucie Greene, worldwide director of JWTIntelligence: "It's never been more important for brands to understand change, where it's headed and what it means. The fast-paced digital world, instantly accessible information, globalization and social media have accelerated the pace of trends exponentially. Meanwhile, the speed of innovation is requiring brands to take both a short-term and a long-term view, planning strategies not just for the next year but the next 20."
Hamish has held senior creative roles at some of the region's best agencies including: Naked, BMF, DDB and Clemenger BBDO. His work has been recognised at major international award shows, he's a lecturer at Adschool, has been National Co-head of AWARD School, and sat on the executive committee of AWARD.
The results, which come as AdRoll approaches its one year Australian anniversary, demonstrate an increasing interest for the company's targeted advertising solutions, as Australian marketers prove their appetite to test and integrate ad tech platforms that deliver real results against their marketing objectives.
The product of more than 12 months of exhaustive research and planning, the launch campaign for Genesis is Hyundai's most comprehensive ever.
The campaign via M&C Saatchi, Sydney is part of NRMA Insurance's ongoing commitment and sponsorship of the Wanderers, a relationship that was formed ahead of the team's first season playing in the Hyundai A-League and has recently been extended by another three years.
WATCH THE VIDEO
GET THE APP ON ITUNES
GET THE APP ON GOOGLE PLAY
Leo Burnett Melbourne has scored a Sapphire for SPC Ardmona '#SPCSunday' campaign in Best Use of Social Media in the PR category. Also in PR, Edelman scored a Emerald for Best&Less 'The Lab Experiment' in Best Use of Event.
In Sports Marketing, Australian agency iris Worldwide scored an Emerald for Adidas 'All Undefeated' in Best Use of Social Media.
View full list of PR winners - PL_PR.PDF
View full list of Sports Marketing winners - PL_SPORTSMARKETING.PDF
Did you know, for example, that he would have to visit 822 homes a second to meet his annual gifting obligations?
VIEW THE FILM
The unique display has already dazzled thousands of Aucklanders, and will run until 21st December. It combines motion, sound and light whenever a contactless payment card is used to make a donation, with proceeds helping the For Everyone Foundation fund community-based projects throughout New Zealand in 2015.
WATCH THE FILM
WATCH TIME-LAPSE FILM
The 60" spot first aired on Monday and follows an unassuming young hero as she explores the power of freedom in her own hands.
VIEW THE SPOT