Screen Shot 2015-01-30 at 2.12.19 pm.jpgAhead of the big game Avocados from Mexico has launched a pregame teaser featuring former NFL players Jerry Rice and Doug Flutie via GSDM, Austin TX.

The marketers first-ever Super Bowl spot will air at the end of the first quarter of the game

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Screen Shot 2015-01-30 at 12.43.35 pm.jpgBud Light has released its Super Bowl spot via Energy BBDO Chicago, which sees a Bud Light customer compete in a life-size game of Pac-man.

The spot, part of Bud's "Up For Whatever" campaign, first aired during The Tonight Show with Jimmy Fallon and will air in the fourth quarter.

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6aGQORDkCFaw3l9bWYbqMCsfoPY5erWeGUbnSyWN-j4.jpgOnline auto marketplace CarsGuide.com.au is gearing up to show off its new brand with a major outdoor advertising campaign across Australia created by BWM and MediaCom.

Making strategic use of street furniture across Australia, the campaign targets drivers when they're most likely to be thinking about cars - while on the road themselves.
Screen Shot 2015-01-30 at 10.09.56 am.jpgSprint and Deutsch LA have leaked a teaser spot in which the telecommunications company declares it will make an apology to Verizon and AT&T at third quarter at this year's Super Bowl.

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Screen Shot 2015-01-30 at 10.04.53 am.jpgGrubHub has just released its Super Bowl ad and a pregame ad created by Barton F. Graf 9000, New York.

In the first spot we see a wily, flying burrito taking a crack at teaching people a very important lesson: it's easier to order delivery online. And, as far as we can tell, a lot less destructive, too. The pregame spot highlights the sordid story of electric scooter-based delivery woes.

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Screen Shot 2015-01-30 at 9.32.15 am.jpgBarton F. Graf 9000, New York has released this spot for Go Daddy which has been pulled out of the Super Bowl.

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STAEDTLER.jpg31ST:SECOND has brought to life a successful campaign for Staedtler broadening the 'Back To School' occasion with drive away prizes for the whole family.

'Win Wheels for the Whole Family' is a national campaign offering consumers purchasing Staedtler stationery the chance to win weekly prizes including top of the line bicycles and scooters for the kids, culminating in the major prize Honda CRV 2015.

Brand participation agency 31ST:SECOND's market research demonstrates the effectiveness of frequency prizes in driving repeat purchase and generating consumer participation. Cash, cars, holidays and entertainment maintain the top position as prizes consumers find most appealing. There are 10 weekly prizes available across the tenure of the Staedtler campaign from December 2014 to February 2015, ensuring that consumers are attracted by a higher probability that they may win.
Screen Shot 2015-01-30 at 9.09.10 am.jpgSubmissions are now open for the 2015 Facebook Awards, and this year's competition has some exciting updates for advertisers.

The Facebook Awards (formerly the Facebook Studio Awards) celebrate top creative work on Facebook and, for the first time, on Instagram too. Brands and agencies that submit their work for review have an opportunity to receive international recognition from the top minds in the industry, including members of our Creative Council, and set the standard for marketing excellence on Facebook and Instagram.
Screen Shot 2015-01-30 at 9.00.14 am.jpgThe hare and tortoise fable has hit the road again in this series of web films for Mercedes-Benz via Merkley + Partners, New York.

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Screen Shot 2015-01-30 at 8.24.46 am.jpgThe fans spoke and Snickers listened. For the first time in brand history, Snickers is releasing its full Super Bowl commercial before the big game.

The decision comes after giving consumers the power to help reveal the full 30-second spot by reaching 2.5M social media engagements before kick off. Created by BBDO New York, this is the latest spot in the brand's successful "You're Not You When Your Hungry" campaign.

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Signature_Collection_QLD_Story_Bridge_Street_Socceroos.jpgOutdoor advertising has reached new heights in Brisbane's CBD with the launch of Queensland's biggest and smartest digital billboard on the iconic Story Bridge.
 
Australia's largest outdoor advertising company, oOh! Media, now lights up Brisbane skies with a screen that not only proves size does matter, but has the capability to carry dynamic targeted messaging using parting technology which enables advertisers to make their advertising relevant to time, date, news, events or weather.
Screen Shot 2015-01-30 at 8.01.35 am.jpgMophie is making its Super Bowl debut with its new 'All-Powerless' spot created by Deutsch LA, directed by Christopher Riggert out of Biscuit.

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Screen Shot 2015-01-30 at 8.49.02 am.jpgNews Corp Australia has partnered with Disney to offer readers a library of Read to Me Storybooks and CDs as part of a major retail promotion via agency Archibald Williams.

The Read to Me Storybooks and CDs include such Disney classics as Bambi, Peter Pan and Snow White, together with contemporary hits Cars, Toy Story and Monsters, Inc. The storybooks make learning to read fun while the CDs recapture the magic and delight of the films with the original character voices and sounds from each movie.

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303LoweAusMuseum.jpgThe Australian Museum has announced the appointment of Sydney agency 303Lowe as its new partner to work on the development of brand strategy and advertising campaigns.
 
The first museum in the nation founded in 1827, the Australian Museum is now embarking on transformational redevelopment and making significant expansion plans for the future under its new executive director & CEO, Kim McKay AO.
remotecontroltourism.jpgThe Gunn Report has released its 2014 Report encapsulating the overall performance of the world of advertising in the year January to December 2014 based on the results of 45 global, regional and national creative award contests.

The Gunn Report shows that Australia is ranked #4 country in the world, down one spot from last year's Gunn Report. Clemenger BBDO Melbourne and Sydney are jointly ranked #3 most awarded agencies in digital in the world in 2014.
Screen Shot 2015-01-30 at 1.10.42 pm.jpgMichael Hill International will launch its new look 'We're for Love' brand platform this Sunday 1st February in Australia, New Zealand, Canada and the United States when it will air two new commercials during the Super Bowl XLIX.

The Super Bowl is a massive media event in the United States and around the world, the commercials will air during the game in Canada and the Chicago area where the majority of Michael Hill's North American stores are based. Viewers in New Zealand and Australia will be treated to the first television viewing using the new global creative platform 'We're for Love' on Sunday night (local time) 1st  February, when the ad airs on all the major networks.

VIEW THE WHAT WOULD YOU DO FOR LOVE? SPOT
VIEW THE 2MIN WE'RE FOR LOVE FILM
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Screen Shot 2015-01-29 at 3.17.34 pm.jpgFinch has hired Corey Esse as managing director / executive producer. Esse will head up Finch's film production and will be responsible for coordinating the wider Finch team on integrated projects.

Prior to joining Finch, Esse was the MD/EP of Exit Films for 2 years after returning from his role of head of production at Fallon in Minneapolis. Before that he spent 17 years at Mojo where he was the head of production in Australia and New Zealand.
PeoplesCourt-1[2].jpgBrand activation agency Graffiti Group has been enlisted as part of the Transport Accident Commission's efforts to highlight the dangers of pedestrian distractions at this year's Australian Open.
 
A new partnership between the TAC and Tennis Australia has pedestrian road trauma firmly in its sights after 2014 saw a 22 per cent increase in pedestrian deaths.
Screen Shot 2015-01-29 at 12.13.42 pm.jpgPizza Hut has launched a new pregame spot promoting its Crust Flavor Challenge featuring Tony Romo and Buffalo Bills coach Rex Ryan, playing himself, tossing flags for incomplete crust completion.

Ryan even tosses a flag into Tony Romo's pizza box at the end of the commercial. It's meant to poke fun at the controversial overturned play that led to the Dallas Cowboys' loss to the Green Bay Packers.

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Screen Shot 2015-01-29 at 9.43.34 am.jpgOnline bookmaker sportsbet.com.au has released its latest TV commercials via Ralphsmith Communications, which show just how easy it is to withdraw winnings at any ATM instantly.

The two ads feature the "Big Shout" and the "Little Shout" and prove it can pay off to keep a lid on just how good you're going on the punt.

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Screen Shot 2015-01-29 at 9.25.30 am.jpgEAT24 has enlisted rapper Snoop and comedian Gilbert Gottfried to promote its app in a new spot created inhouse.

The spot will be airing during the first quarter in five markets--Los Angeles, San Francisco, Washington D.C., Miami, and Baltimore.

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BESTADJOBS-JAN.jpgA joint initiative of Bestads and Campaign Brief, TheBestAdJobs.com offers recruiters and agencies a fantastic low rate of $50 per job listing.

Or if you place 10 or more jobs per month the rate drops to only $45 per job listing.
 

TheBestAdJobs.com benefits the global advertising community by providing visibility of open industry positions, via the international audience of bestadsontv.com and the Australasian audience of campaignbrief.com, campaignbrief.co.nz and campaignbriefasia.com.

New and featured jobs have visibility on the Bestads and Campaign Brief sites 24/7, reaching upwards of 300,000 unique visitors a month.

EMPLOYERS AND RECRUITERS: UPLOAD YOUR ADS HERE

Screen Shot 2015-01-29 at 9.14.26 am.jpgToyota will have not one, but two ads during the big game on Feb. 1 with the spot entitled 'How Great I Am' slated to appear in the first quarter of the Super Bowl broadcast, created by Saatchi & Saatchi, LA.

The ad features Team Toyota athlete, Paralympic medalist and Dancing with the Stars finalist Amy Purdy along with the iconic voice of Muhammad Ali, as part of the 'One Bold Choice Leads to Another' campaign for the new 2015 Toyota Camry.

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Screen Shot 2015-01-29 at 8.38.24 am.jpgAcademy Award-winning actor Jeff Bridges is starring in website publishing platform Squarespace's new Super Bowl campaign via Wieden + Kennedy, New York.

This is a 30 sec teaser in which Squarespace encourages viewers to 'Dream with Jeff'. The campaign includes an album of tracks featuring Bridges, designed to help you sleep. 100% of the proceeds going to the No Kid Hungry campaign.

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Mark Harricks.jpgA team of nine leading industry creatives have been appointed AWARD School heads, set to lead Australia's pre-eminent training program for aspiring creatives, copywriters and art directors across Sydney, Melbourne, Brisbane, Perth, Adelaide, and Auckland this year.
 
The full list includes:
NSW - Peter Ogden, CD, Dentsu
NSW - June Laffey, ECD, McCann Health
VIC - Michael Mulcahy, writer, JWT
VIC - Sarah McGregor, head of copy, Leo Burnett
WA - Craig Buchanan, ECD, The Brand Agency
SA - Matt O'Grady, CD, KWP! Advertising
QLD - Sarah Chernishov, AD, Sapient Nitro
TAS - Sam Buxton, AD, Clemenger
NZ - Rory McKechnie, senior creative, DDB
Screen Shot 2015-01-29 at 7.50.49 am.jpgBudweiser and Anomaly, New York have unleashed its new follow-up Super Bowl spot to the wildly successful 'Puppy Love' spot which aired at last year's Super Bowl.

The spot entitled 'Lost Puppy' was directed by Ridley Scott's son Jake Scott out of RSA Films.

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Screen shot 2012-06-23 at 12.07.42 AM-thumb-400x300-79027.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Amir Kassaei, worldwide creative director of DDB, based in New York.

BEST TV
Winner: Sum of us
Runner up: Solveasy Tinea Cream
READ MORE...
Screen Shot 2015-01-29 at 6.22.14 am.jpgHeidi Klum has recently taken over a Melbourne tram as part of a campaign for the model's new lingerie brand Heidi Klum Intimates via Cummins & Partners.

Cummins & Partners' New York office is in charge of creative for the global campaign with the Melbourne office helping out with work executed in Australia.

Says Sean Cummins, global CEO, Cummins & Partners: "It has been great working with Bendon to launch Heidi Klum Intimates. You only get one chance to launch and the event yesterday exceeded all expectations. Heidi is an absolute pro to work with.

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Phil_L8A1005.jpgFormer Mojo Melbourne senior writer and creative director, Philip Taffs, began writing his novel 'The Evil Inside' - then called 'The MacCallum' in 2003.

After writing numerous drafts and being rejected by more than 70 publishers across three continents, he finally decided to self-publish in 2012.

The self-published version earned a glowing review from the respected US reviewer, Kirkus, and Taffs used this as ammunition to approach a new batch of UK publishers.
20150127003126622274447.jpgMichael Hilliard, executive producer at Finch, Sydney, believes film craft still sits at the heart of so much of the content that is shared on the internet.

He is joining Adfest 2015 to lead the Film Craft Lotus and New Director Lotus categories as jury president. Here's what he told ADFESTbuzz...

What can you tell us about Finch?
They use tools. They actually change the tools and modify them on site to suit. They are a key part of Darwin's theory of evolution. They are also a production company with offices in Auckland and Sydney.
Screen Shot 2015-01-28 at 10.46.27 am.jpgThe NFL and Grey, New York have launched the first ever Super Bowl commercial which addresses domestic violence and sexual assault for NO MORE.

The spot is based on a real 911 call from a women who pretends to order pizza because her attacker is still in the room.

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Screen Shot 2015-01-28 at 10.38.13 am.jpgNewcastle Brown Ale's most exciting, most jam-packed, most fiscally responsible big game ad via Droga5 New York has been released.

It's Newcastle's Band of Brands big game ad, featuring 37 of the universe's best brands... and a dental office in Pittsburgh.

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AnthonyMinichiello&TerryBivianoSuperCoach.jpgThe Daily Telegraph has today launched Australia's richest NRL SuperCoach fantasy game ever, NRL Nissan SuperCoach, with former Roosters captain and NSW Blues Origin star Anthony Minichiello and his wife Australian designer Terry Biviano as NRL SuperCoach ambassadors.

Anthony and Terry will feature in the NRL Nissan SuperCoach marketing campaign and will also play NRL SuperCoach, maintaining their own teams in separate leagues, competing against one another, as well as giving their hints and tips throughout the season.

NRL Nissan SuperCoach allows fans to take on the role of coach as they choose their ultimate NRL team from Australia's best players, and is free to play.

Says Minichiello: "I've always enjoyed playing NRL SuperCoach and challenging my mates, so I'm excited to come on board this year as ambassador and share some of my inside knowledge from playing in the NRL. And I'm especially looking forward to competing against Terry - I'm quietly confident that at the end of the season I will be above her on the SuperCoach ladder."
1.jpgMonday 26th January marked the 10th annual Havaianas Thong Challenge, and kicked off Australia Day festivities yet again at five of the country's most iconic beaches including North Bondi, Cottelsoe, Mooloolaba, Glenelg and Torquay main beach.
 
Managed by experience agency URBAN and Havaianas (Aqueo Imports), the Havaianas Thong Challenge has evolved to become an Australia Day tradition for Aussie Day revelers and media nationally, who chopper in cameras to capture this huge, uniquely Australian floating-spectacle as part of their Australia Day coverage each year.

BLUMERS-LAWYERS.jpg
Sydney-based creative consultant Doug Watson has launched a TV campaign for direct client Blumers Lawyers. 

The spots, directed by Craig Chapman via production company Daily Planet, recreate Blumers cases to explain the need for a lawyer after a workplace accident. 

VIEW THE SALON SPOT 

Strategy/Creative: Doug Watson
Production Company: Daily Planet
Director: Craig Chapman
DoP: Noel Macdonald
Gaffer: Russel Fewtrell
Sound: Martin Pashley
Mix: Zig Zag Lane

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