Laura-Leigh Smith Photo Campaign Brief 260716 (1).jpgSinger-songwriter Laura-Leigh Smith has joined We Love Jam Studios in the integral role of producer/studio manager.

With years of 'hands on' experience in the music industry, Smith brings focus and creativity to the producer role in managing We Love Jam Studios' beautiful Walsh Bay studios. Smith has a strong understanding of production and scheduling and is a valued and key contributor to the daily running of WLJS.
Screen Shot 2016-07-26 at 9.36.16 am.jpgVodafone has today announced its media planning and buying business will move from WPP AUNZ's Bohemia to fellow WPP media agency GroupM to align with global 'Team Red' arrangements.

WPP's Team Red is a bespoke unit of WPP GroupM Media developed specifically to service one of the world's leading telco brand and currently works with Vodafone in every market globally except Australia.
4.jpgHavas has today announced the launch of Havas Sports & Entertainment (HS&E) in Australia. The division will be focused on identifying strategic brand alignments, partnerships and collaborations within sport and entertainment to connect brands and consumers, with a mission to create some of Australia's biggest and most dynamic marketing campaigns.

HS&E has enjoyed great success around the world, with more than 35 offices operating in 20 markets, including the US, China, Russia, UK and South Africa. Global clients include Coca-Cola, adidas, Hyundai and British Airways. The Australian launch comes in response to a growing demand in the local market for brands looking to develop ways to connect fans and brands through their passions and impactful brand experiences. Services include sponsorship activation, branded content creation, sponsorship analytics, social strategy and live brand experiences with the aim of bringing brands, fans and communities together.
coke1.jpgAs the clock ticks down to the Opening Ceremony of the Rio 2016 Olympic Games, Coca-Cola has launched a new Olympics campaign designed to highlight golden moments both on and off the podium.

To mark the 88th year of this partnership in style, Coca-Cola is encouraging Australians everywhere to come together, celebrate and share their own special '#ThatsGold' moments and get into the Olympic spirit as part of a major multi-channel marketing campaign.

Screen Shot 2016-07-22 at 8.51.18 AM.jpgBWM Dentsu and Robber's Dog have launched a new film for the ARU (Australian Rugby Union) that captures the intense bond between the Australian people and the Qantas Wallabies.

The brand film, directed by Marty Moynihan, is designed to rally the Rugby fans continued support of the Wallabies, attend games and be a part of something exhilarating - using the tagline 'Together, We Are Stronger as One'. The new film will launch ahead of The Rugby Championships tournament this August.

Brie.jpgMiami Ad School Australia has today announced that Brie Stewart (left), head of social at Ogilvy Australia will coordinate and teach the new Social Media Boot Camp commencing in October.

The 10-week Social Media Boot Camp is an intensive, condensed program where strategists partner with creatives to work on social media briefs, including a real client brief, to create a portfolio of several outstanding campaigns.  It is suitable for planners, creatives, account managers and brand managers.

Says Stewart: "We welcome Miami Ad School's Social Media Boot Camp as it provides its graduates not only with the latest knowledge on Social Issues but also with the creative and executional skills to create content as well as strategy.
Screen Shot 2016-07-26 at 7.52.26 am.jpgContent company 3rdspace has been working with Brumby's Bakery embarking on a new chapter to tell their story through content.

Weekends are better with Brumby's, is the first chapter of this story.

The content includes a clip that celebrates the little things that make weekends better, including Brumby's.

fleur11 (1).jpgA year after adding media services to its Australian offering, McCann Australia has further expanded its integrated offering with the alignment of The Red Republic to the McCann Australia stable of Australian agencies.

Effective immediately, McCann will now include the social media, PR, experiential and design  expertise of The Red Republic as part of the agency's integrated offering through McCann Sydney, Melbourne, Gold Coast and Brisbane offices.

Founded by former journalist Fleur Madden (left) in 2003, The Red Republic is a brand experience agency that specialises in marketing communications including public relations, events and activations, social media, digital, and design. Its client base covers a range of lifestyle industries, including travel, fashion, beauty, wellness, hospitality and property through its Sydney and Brisbane offices. Madden will continue as CEO of The Red Republic, reporting to McCann Worldgroup Australia chairman Ben Lilley.
Rich Donovan-web.jpgFormer Rapp London creative director Rich Donovan has been hired as creative director of LIDA, the customer engagement specialist agency within the M&C Saatchi Group.
Bringing over 21 years of industry experience to LIDA, Donovan will be working closely with managing director and customer engagement powerhouse, Victoria Curro.

She Curro: "We're thrilled to have Rich join the LIDA team to help drive our penetration in the Australian market. He's the best in the business when it comes to customer engagement, he truly understands how brands need to behave in an omnichannel world to win-over and keep customers."
Adds Donovan: "I'm really excited to be joining the LIDA team. They have the range of skills an agency now needs to help brands connect with their customers in a meaningful and long lasting way. I look forward to be part of that success story.
Most recently, Donovan ran the CRM and acquisition programmes for Virgin Media and PayPal, picking up a gold DMA award and a Mashies finalist.  Previously, he has created award-winning CRM programmes for Rolls-Royce, Vodaphone, and HSBC.
imageaf063b.jpgThe M&C Saatchi Group has announced the launch of its new PR offering - Hidden Characters. The creation of Hidden Characters replaces Bang PR.

The landscape has significantly changed. Consumers aren't buying blatant product placement and un-authentic endorsement. Disingenuous relationships some brands have with influencers, personalities and celebrities have only worsened their ability to connect with consumers in a meaningful way. Candid media relations, true collaborations and partnerships garner the most successful business outcomes for clients. Hidden Characters is focused on developing only these relationships.
e357c57f-b74a-4ba4-840d-fed19daabe08 (1).jpgSimon Jarosz, creative director at MediaCom and AWARD School head will teach AdSchool's Art Direction Principles course in Sydney held August 10 - October 12.

This course is designed to provide aspiring art directors within the advertising and related industries with an understanding of the principles of art direction and layout. It will explore how the sales and marketing functions of an advertising campaign operate through a framework of visual communication and theories of visual context and more.
ADWEEK-2.jpgADWEEK-1.jpgAussie expats Rohan Cooke, Laura Petruccelli, Daniel Grech and Eamonn Dixon have all made the cut in Adweek's annual Creative 100 list of the hottest creatives in the USA.

Cooke and Petruccelli (above right), former creative team at Grey Melbourne, are now at Goodby Silverstein & Partners in San Francisco while Grech and Dixon (above left), former creative team at DDB Melbourne, are now creative directors at AKQA in San Francisco.

According to Adweek, what unites the 100 is "a passion for the work, an incessant curiosity about the world and marketing's evolving role in it, and some serious creative chops--from wonderfully unique, clever, business-changing ideas to remarkable executional ability."

42286bb6-9852-4a34-81f2-24ea58d070eb (1).jpgThe Account Planning Group (APG) is inviting the industry to a special screening of this year's picks from the Cannes Lions Festival of Creativity in Melbourne on Wednesday, July 27 at 6:30pm-8:30pm and in Sydney on Thursday, July 28 6:30pm-8:30pm. Tickets cost
$20 for members (APG/AMG/AWARD and corporate members) and $45 for non-members.

The presentation will feature a selection of some of the most interesting, innovative and entertaining campaigns, curated by the APG. Hear more about the themes, the big ideas and what's next, direct from the global stage. The presentation will be followed by a panel session and discussion.

Date: Wednesday 27 July
Time: 6.30pm - 8.30pm
Venue: Como Cinema, cnr Toorak Rd and Chapel St South Yarra
Book here

Date: Thursday 28 July
Time: 6.30pm - 8.30pm
Venue: Verona Cinema, 17 Oxford St Paddington
Book here
LIA Logo.jpgDue to numerous requests The London International Awards (LIA) entry deadline has been extended to July 29th, 2016. Should you need an extension to this contact Christina at LIA.

New categories have been added to "The NEW" category. Entries into The NEW should be work that is delivered with a freshness that makes its impact ever more potent.  Work that attempts to be category defining in and of itself.

A new category "Verbal Identity" has also been added. Verbal Identity is the long-term verbal assets of the brand (i.e. brand name, sub-brand name, corporate name).

Other categories include: Billboard, Branded Entertainment, Design, Digital, Integration, Music Video, Non-Traditional, Package Design, Poster, Print, Radio & Audio, The NEW, TV/Cinema/Online Film, TV/Cinema/Online Film - Music & Sound, TV/Cinema/Online Film - Production & Post-Production and Verbal Identity.

A top class jury panel has been assembled including Susan Credle (Global CCO FCB), Rob Reilly (Global CCO McCann) and Pum Lefebure (CCO Design Army)

Screen Shot 2016-07-25 at 10.50.20 am.jpgShowpony Advertising has launched a new campaign for COTA Travel Insurance featuring an opera singer.

The campaign was produced by Piper Films.

Screen Shot 2016-07-25 at 10.24.14 am.jpgThis week sees the launch of TAL's first ever brand campaign created by BMF.

The company has been around for more than 140 years, but this is the first time Australia's largest life insurance brand will incorporate consumers into its footprint.

Screen Shot 2016-07-25 at 9.59.46 am.jpgTravel insurance extraordinaire Eugene Wylde from Compare Travel Insurance (CTI) is back with a new ad campaign, labelled; "Do you know who I am?"

Most people have had an iffy holiday experience, but never more so than Wylde, the website's iconic holiday geek-guru. Whether Wylde's trip is disrupted by cheeky chimps or turns rather rabid on a visit to Vietnam, the new ad campaign is set to put the humour into holiday hurdle.

1d2fc6a.jpgAustralia's creative agencies have an important role to play in helping to re-imagine ageing and aged care in a time of unprecedented demographic change and sector growth, according to Leading Age Services Australia (LASA), the industry association for aged care providers.

To help aged care providers begin to think differently about how they promote their services and speak to their audiences, LASA is running a Gruen style session at its annual National Congress on Tuesday 11 October.
The session, titled Gruen Older, will see up to three creative agencies pitch their creative interpretations to promote the ageing and aged care agenda to the audience.
drifterpic.jpgIndependent agency Drifter have expanded its offering, bringing on Nick Wokes (right) as media director, and Ahmed Meer (left) as creative technologist.

Now in its new home at Five Ways in Paddington, the 10-strong team of strategists, creatives, designers, developers and producers are keener than ever to create impactful work for their clients, and have a bit of fun along the way.

YOLO wins 1Cover Travel Insurance account

1cover.jpgCreative independent agency, YOLO, has won the1Cover Travel Insurance account.

What started out as a proposed pitch process became a one-agency race when YOLO answered a brief and was handed the business without a pitch. Billings are undisclosed and there was no incumbent.
11 (1).jpgm2m has announced the hiring of three senior members of the team; James Parry joins as business director, Tarryn Blackwood joins as head of social and Dan O'Brien joins as head of digital.

The previous digital and social heads Dan Hills and Emma Glazier have returned to the UK to allow Hills to start his PHD, while Parry's role was created as a result of two new business wins earlier this year: Sony Pictures Releasing and Destination Canada.
Screen Shot 2016-05-18 at 7.52.56 am-thumb-400x205-220050.jpgOn the back of its recent Purplebricks Real Estate Agents win, VCCP Sydney has swiftly followed up its success by winning the competitive pitch for hipages, Australia's largest online marketplace to find and hire trusted tradies to get those household jobs and home improvements done.

Known for its creative work on ING Direct, Compare The Market, and Fitness First, VCCP Sydney will be responsible for all creative including social and digital.
6 (1).jpgThe radio industry's annual events, the gala Australian Commercial Radio Awards (ACRAs) and the National Radio Conference (NRC) are back in Melbourne this October and tickets go on sale today.  

Commercial radio's events have grown in stature each year, the fiercely competitive radio industry will put rivalries aside for the staging of the conference on Friday, 7 October and the highlight of the radio industry's calendar the 28th annual ACRAs on Saturday, 8 October.

Tickets, travel and accommodation can be booked through Commercial Radio Australia by clicking on the ACRAs and National Radio Conference quick links at the bottom of the CRA home page
3.jpgFairfax Media has today announced an exclusive partnership between its data-driven advertising product suite, Fairfax D&A (Data & Audiences), and TEG Analytics (TEGA) to create one of the largest addressable datasets available to advertisers in Australia.

TEGA is owned by TEG, Australasia's leading ticketing, live entertainment and data analytics company. TEG also owns Ticketek, the leading ticketing partner to the sports and live entertainment industry, with more than 12 million MyTicketek members.
4 (1).jpgFurther bolstering its senior account management talent, Leo Burnett Sydney has announced the appointment of Bec Morton (left) as group head.

With 15 years industry experience, many in senior management roles, Morton has led numerous campaigns for some of the world's leading brands while also developing and mentoring her account teams.
Screen Shot 2016-07-25 at 6.53.43 am.jpgM&C Saatchi Sydney and The Drawing Arm have recently approached Manifold, a specialist in CGI and retouching post production, to add their own creative touch to the 'CommBank Travel Options' campaign.

The campaign focuses on New York's iconic Statue of Liberty, Rome's Colosseum and London's Tower Bridge. The brief, led by Ronojoy Ghosh and Chris Brailey was to portray each landmark being made from objects characteristic of the location.
DJ-NYC-1.jpgDavid Jones has launched its Spring Summer 2016 collection with a new campaign line: 'One name: endless possibilities' via Whybin\TBWA, Sydney.

The 90# launch spot was shot on a New York rooftop with city skyline views and starring international model Elsa Hosk, David Jones Ambassador Jessica Gomes and Montana Cox, the SS16 imagery captures the intoxicating promise of new beginnings and an exciting new chapter in the department store's rich history.

The film was shot solely on an iPhone, directed by US-based director, cinematographer and executive producer Stash Slionski.

SAMSUNG-OLympic-1.jpgWith less than one month to go until the Opening Ceremony of the Rio 2016 Olympic Games, Samsung Electronics, Worldwide Olympic Partner in the Wireless Communications Equipment, has debuted its marquee Olympic Games commercial, titled "The Anthem."

As a continuation of Samsung's global Olympic Games campaign, the TV and digital spot, a joint effort of Leo Burnett Chicago and Sydney, strives to break down barriers of geographic borders and to unite the world by combining segments of national anthems from several countries to form one anthem brought to life by athletes and fans across the globe.

SO-Untitled design.jpgSO Productions, Melbourne has made a commitment to increase the amount of women on its roster from 25% to 50% by the end of 2016 in order to provide opportunities for female directors and allow a greater range of perspectives in storytelling.

"What we're seeing is a real catch 22 situation," says Pip Heming, executive producer, SO Productions. "Agencies are often aware of the imbalance and keen to partner with female talent, but their commercial body of work can be limited, causing additional barriers. And of course this means their chances of getting the next gig are never improved. Their commercial directing careers can end up frozen. I'll be leading the charge to turn this situation around and foster new and established talent to pave the way for future generations."

SO Productions represent Corrie Chen, Summer De Roche and Melissa Anastasi (pictured clockwise from top left) and are looking for additional female talent. If you want to speak further about the offering, or are interested in collaborating, contact Pip Heming:
Herman-Miller-1.jpgTo help launch the new Activity Chair from Herman Miller Asia Pacific's youth brand POSH, Sydney-based Engine Room Productions spent some time with Sydney artist James Lesjak-Atton (aka Aquaman), who, using the chair, shared his story and process while creating a mural in his studio.

Pritchett-Mike.jpgSydney video production startup Shootsta today announced that it has raised $1 million in a deal with ASX-listed advertising agency, AdCorp.  AdCorp has taken a 15 per cent stake in the company, valuing the one-year-old startup at just under $7 million.

The funds will accelerate Shootsta's growth as the startup aims to expand its marketing and sales effort in order to add to an already impressive list of clients. To date, Shootsta has worked with big name clients including HypeDC, Toyota, KiwiBank, Bank of Queensland, Qantas to help produce their corporate videos.
AppNexus-office-e1418927579273.jpgAppNexus, the world's leading independent advertising technology company, has announced a partnership with Spotify to enable programmatic buying across Spotify's global audio inventory.

spotify-connect.pngUnder the terms of the partnership, buyers will be able to upload audio creative and purchase inventory using AppNexus' Programmable DSP, which supports all digital media types including display, mobile, native, audio and instream and outstream video. The deal represents ongoing momentum in the adoption of AppNexus' Publisher Suite by premium content producers that require a real-time, open and independent monetization solution.
Finalist 94 Yates My Garden App Webling Interactive.jpgFollowing another competitive pitch last month, Magnum & Co, Sydney has been appointed by well-known gardening company, Yates.
Yates is on the brink of implementing a ground-breaking new national initiative, one which marks a world-first for the established Australian/New Zealand gardening and seeds brand.

Senior Brand Manager Lauren Treloar, who ultimately awarded Magnum & Co the account, says Yates was impressed not only by the agency's credentials and experience, but also its highly creative approach to the brief: "Here at Yates, we are about to embark on a really great idea, which we passionately believe is going to generate a lot of goodwill and public support - and not just amongst dedicated gardeners. It's also something the brand has never done before, which is why it was so important we partnered with the right agency," Treloar says.
JennyWillits_00051-web.jpgAfter a competitive pitch J Walter Thompson, Sydney has been appointed by Nikon as its local lead strategic and creative agency, strengthening its existing network of partners.
The agency commences work in Q3 2016 with its first major project encompassing a creative campaign for the forthcoming launch of the new KeyMission 360, Nikon's first ever wearable action camera which also incorporates SnapBridge, a Bluetooth supported wireless connection.
Says Jenny Willits (pictured), who was promoted to managing director, J Walter Thompson Sydney in June: "We're delighted to welcome Nikon to our expanding client roster. They have an amazing array of upcoming launches which will clearly position the brand at the forefront of the next evolution in photography. KeyMission 360 is evidence of that.
CENSUS-PAUSE.jpgAustralian Bureau of Statistics is encouraging people to take a short moment to pause and help shape the future of the nation's health, education, transport and infrastructure, with its new campaign for Australian Bureau of Statistics' (ABS) 2016 Census via BWM Dentsu, Melbourne.

The campaign will run from this Sunday across digital, OOH, cinema, TVCs, radio, and a variety of social platforms.


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