Group_shot_YL18.jpgAPN Outdoor is proud to announce the winners of the Australian Young Lions Competition, which were announced at the official award ceremony at the Sydney Opera House tonight.

Myles Haslam and Caitlin West from Bohemia Group, NSW took the top prize in the category of Media. Tristan Viney from Eardrum and Rosie Stone from Loud Communications won the category of Digital, while Nathan Kwok and Jill Harmon from CommBank collected the award in the category of Marketing.
anaisandmatt-bw.jpgGlobal creative competition based on consistency, Young Glory is the ultimate test for young creatives wanting to prove themselves.

Last season, Emma Ziesemer and Tom Kimmorley took out the title. And putting Brisbane on the map again just a year later is new creative duo, Anais Read (right) and Matt Newman (left).

Read and Newman have spent the last eight months coming up with ideas for various briefs, which are set and judged by top advertising creatives.
1 (1) has today launched a digital campaign focused on pet ownership in Australia and renting. The campaign launch via Enthral and Six O'Clock Advisory, coincides with the site's introduction of a new 'pet profile' tool on 1form to help Aussies find a pet-friendly rental.
The campaign features animal behaviourist and media personality, Laura V, who has appeared in a series of light-hearted videos housed on the campaign splash page and amplified on social channels.

b5840dee2d20c194a4e52239a2de2639txh1YE.pdf-thumb.jpgWECOULDDOTHAT the consultancy run by advertising legends Rocky Ranallo and Matt Smith have picked up the Sydney Brewery business.

This is the fourth win for the emerging agency since opening late last year and are moving premises to Coogee from its studio in Leichhardt.

Initially the campaign will focus on the new Sydney Brewery being installed and operated in Surry Hills, then broaden to take in the relaunch of the brand and then a focus on the rebranding of Lovedale Brewery in the Hunter Valley.

The family of eight beers and three ciders which includes the iconic Sydney Cider is continuing to expand with the packaging of Pittwater Bitter and a pear cider Manly Perry.

Sydney Brewey is the most awarded brewery in NSW over the past 3 years.
Over the past two years the 'Less talk more energy' campaign has more than doubled the number of Kleenheat customers, a tough thing to do in an increasingly competitive market. 

Perth's The Brand Agency has  launched the next instalment of the campaign. It continues to feature 'Karen', the straight talking, honest face of Kleenheat, juxtaposed with 'Rodney's', quirky attempts to ambush the great offers Kleenheat provides.

Screen Shot 2018-05-23 at 8.56.25 am.jpgCannes Lions has announced it will host a two-day "Change for Good" Hackathon, to be held live on 19-20 June at the 65th Cannes Lions International Festival of Creativity. Together with Amazon, Huge and international advocacy platform Global Citizen, Cannes Lions will invite teams from across the globe to join forces and imagine and build solutions that will further six Global Citizen campaigns, including: No Poverty, Food & Hunger, Health, Education, Gender Equality, and Clean Water & Sanitation.

Says Philip Thomas, CEO, Ascential Events and chairman-elect of Cannes Lions: "Launching an initiative like this is exciting on many levels. It perfectly encapsulates the spirit of the Festival - bringing together creative experts from across our industry to innovate as a positive force for good - that's the kind of creative magic that happens at Cannes Lions. We can't wait to develop this with Amazon, Huge and Global Citizen."

Cannes Contenders: VCCP Sydney

Gifts For Good.jpgHow will Australia perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges...

ING: Dreamstarter - Gifts That Give
VCCP Sydney
ING tasked the agency with raising awareness of Dreamstarter from ING (an initiative that helps get socially responsible businesses off the ground) and help increase sales of their products over the festive period. The agency created 'Gifts That Give' - a one-of-a-kind retail experience that turned Christmas window shoppers into ethically responsible gifters. The campaign transformed empty shops into 'shoppable windows' - creating an interactive Outdoor Media that enabled Australians to give and give back at the same time. The results of the campaign included 22% increased awareness / 800% increased web traffic / 6+ minutes average dwell time / 540% YOY sales increase for Dreamstarter businesses.
Gatorade Bolt Rate (2).jpgTBWA\Sydney has scored two Silver Awards and two Bronze Awards at Clio Sports, the competition honoring creative excellence in sports marketing and advertising on an international scale. Clio Sports, along with presenting sponsor Citi, have today released the 2018 Grand Clio Sports winners, first announced live last night in New York City.

TBWA Sydney has scored two Silvers for Gatorade 'Bolt Rate' in the Innovation and Integrated Campaign categories and two Bronze Awards in Branded Entertainment & Content and Public Relations.

The 2018 Grand Clio Sports winners are:
Digital/Mobile: Brazil, Flamengo, "Blind Passion"
Social Media: Jung von Matt AG, Hertha BSC GmbH & Co. KGaA, "Lifetime Tattoo Ticket"
Film: Johannes Leonardo, adidas Originals, "Original is Never Finished"
Events/Experiential: Anomaly, Budweiser, "Budweiser Goal - Synced Arenas"
Integrated Campaign: ICF Olson, Minnesota Wild, "This is Our Ice"
PR: FCB Chicago, Archer + Wolf, LLC, "The Biggest Sports Endorsement Deal of All Time"
Branded Entertainment & Content: CBS Sports, CBS Sports, "Teasing John Malkovich"
Social Good: TBWA\Chiat\Day, Gatorade, "Sisters in Sweat"
Innovation: Bleacher Report, AT&T, "Game of Zones"
Design: Miami Heat, Miami Heat "Miami HEAT Vice Uniform"

YDA extends deadline to next Tues, May 29

temp_Screen Shot 2018-03-08 at 15.13.22.jpgThe Young Directors Award (YDA) has extended its deadline to next Tuesday, May 29.

Details of the competition, its rules and categories, including a reconfigured Short Film section and the burgeoning Changing the World Frame-By-Frame category, can be found on the recently revamped YDA website.

Gary McCreadie_low res.jpgCB Exclusive - 303 MullenLowe has confirmed the appointment of globally acclaimed creative executive Gary McCreadie as its executive creative director, as revealed by CB last week.

McCreadie boasts a formidable creative pedigree having started his career at BBH London before moving to Sydney in 2009 to join TBWA and Host. Two years later, he was invited back to BBH London as co-global creative director on AXE, which was the agency's largest and most creatively awarded account at that time - only to be lured back to Sydney in 2014 as co-executive creative director at TBWA Sydney.
Sharon-Condy-2018.jpgAs part of a daily series Campaign Brief shines the spotlight on the top female executive creative directors and creative directors in Australia...

Sharon Condy is a creative director at Ogilvy Melbourne, promoted to the role in March, 2017.

Condy joined Ogilvy from AJF in 2015, having held creative roles at Grey, CHE and DDB Group Melbourne; picking a raft of creative awards at international shows including Cannes, Spikes Asia and AWARD.

For the full up-to-date list of all ad agency creatives and producers and production companies in Australia and New Zealand go to Portfolio & Reel Reel
Screen Shot 2018-05-22 at 2.24.33 pm.jpgIf you were faced with the choice of staying in an abusive home, or sleeping on the street, which would you choose? This is the central question being posed by the St Vincent de Paul Society and its new winter campaign created by its new agency Marlin Communications.

Too many Australians are facing homelessness as a result of poverty, domestic violence and other factors. Vinnies aims to raise $6 million dollars to help provide housing assistance, everyday essentials like food and clothing, case management and ongoing support to build a brighter future for people in desperate need this winter.

33178114_10157916998104848_8546489022116003840_n.jpgIn the lead-up to the AWARD Awards the CB/LIA Melbourne Legendary Lunch is currently underway at Pure South Dining in Southbank.

lia_logo-web.jpgThe invitation-only lunch - attended by Melbourne's top creative directors and creative teams and production company executive producers - was generously sponsored by New York-based Barbara Levy,  president of the London International Awards who is visiting Melbourne and Sydney to catch up with top creative directors and to attend the AWARD Awards in Sydney.

The Melbourne After Lunch Party is sponsored by Exit Films, Alt.vfx and ARC Edit.


Adam Hilton.jpgCB Exclusive - Stratosphere Agency has announced Adam Hilton (pictured) will join as CEO and a partner in July 2018.

Hilton is highly regarded with a strong media background having worked at Channel 10 for a number of years, and most recently as managing director at Noisy Beast.

Founding partner Andrew Shostak will assume the managing director position when Hilton joins, and work closely with Hilton.
pepsi.jpgTBWA Sydney has been appointed by Pepsico as the agency of record for its beverages portfolio which includes Pepsi and Pepsi Max, effective immediately. TBWA's first campaign will be a summer campaign for Pepsi Max.

TBWA Sydney has been the agency of record for Pepsico's Gatorade for the last five years. This appointment was made after a competitive pitch against the long term incumbent Clemenger BBDO Sydney as well as Clemenger BBDO Melbourne.

Says Nitsa Lotus, managing director, TBWA Sydney: "This is a very special win for TBWA. We thank Pepsico for our partnership over the last five years on Gatorade and for giving us the opportunity to compete for the Pepsi beverages portfolio. We recognise and respect the long term relationship that Pepsi has had with Clemenger BBDO, and know that expectations will be very high."

Cannes Contenders: J. Walter Thompson Melb

How will Australia perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges...

FringeFestival (1).jpgMelbourne Fringe Festival: Everything Is Art (for 2.5 weeks)
J. Walter Thompson Melbourne
A rebrand for the world's most democratic, un-curated, totally nuts Fringe Festival.
Susan Approved Photo[3] (3).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Susan Credle, global chief creative officer at FCB.

Winner: SickKids vs Nothing. SickKids continues to create provocative work that defies category conventions. When the African American woman says, "I want none of it!" I found myself asking, what could cause these women to be so angry, so obstinate? Are they exhausted from trying to find a work life balance? Are they tired of doing the thankless job of Mom? Do they just want a normal family life? And right when I'm thinking that her family really isn't making it very easy for her, the narrative flips. The anger is replaced with love and compassion, as these parents give everything they have to their sick children. Anger vs compassion, both born out of love for a child. READ ON...
Screen Shot 2018-05-22 at 8.25.24 am.jpgForty Winks has unveiled a new advertising campaign to reinforce its new brand positioning - Serious About Sleep, developed by AJF Partnership.

The positioning is built on the insight that people are simply not getting enough sleep. In fact, one in every four Australians are lacking in sleep, which inhibits their ability to perform. The benefits of a good night's sleep are incredible and include improved judgement, immunity, energy, memory and even attractiveness.

The new brand films celebrate sleep, without actually showing anyone asleep. Instead, we see some of Australia's most breathtaking locations under peaceful starry night skies. These star-filled skies, together with a new illuminated type treatment, distinctive male voice and stirring music score, form a suite of new Forty Winks brand assets.

sarah_chatfield (1).jpgSarah Chatfield, hailed as 'a new heroine of the directing world' has signed with Sedona Productions for representation in Australia and New Zealand.

Chatfield works across commercials, fashion films and music videos, with her films described as "moving seamlessly between polished glamour and raw cinematic naturalism".
Screen Shot 2018-05-22 at 7.16.14 am.jpgCoca-Cola South Pacific has today announced details of its 2018 FIFA World Cup campaign via Ogilvy Sydney, seeking to leverage the excitement that builds around the tournament to drive sales. The global event is the ideal partner for Coca-Cola, with brand research identifying soccer as one of the nation's top sporting passions, especially among teens and young adults.

Fronting the multi-million dollar campaign, which runs from now until mid-July, is a TVC that encourages fans not to wait until the last minute to get a Coca-Cola for the perfect match. It will air during select group games, all Australian games and all knockout ties - including the FIFA World Cup Final itself.

Nicole-Mandile-2018-web.jpgAs part of a daily series Campaign Brief shines the spotlight on the top female executive creative directors and creative directors in Australia...

Nicole Mandile is executive creative director at McCann, Melbourne, promoted to the role in September 2017.

Influenced by her experience working with some of Australia's biggest retail brands, including Myer, Jetstar, Mazda and NAB, Nicole is inspired by helping her clients create lasting impressions while making real change, overnight.

Since her arrival at McCann in February 2017 she has lead the team to deliver some of the agency's most effective integrated campaigns for the year, including 'We don't eat Bread' for Baker's Delight (the brand's first TVC in nearly 10 years), 'RSVP' for the Victorian Racing Club and 'My skin, my story' for True Match by L'Oreal.

Cannes Lions announce 2018 Jury Members

OZ jurors 1 (1).jpgCannes Lions, the International Festival of Creativity, has today announced the 413 jury members chosen to award and celebrate the best creative work from around the world.

This year's juries are composed of individuals from 50 countries, including for the first time representatives from Georgia, Nigeria, Kenya and Sri Lanka. Continuing the drive for a more diverse mix within the jury room, this year includes 46% female jury members, as well as a wide mix of creative agencies, brands, media owners and production companies.

Jose Papa, Managing Director of Cannes Lions said: "The job of the Cannes Lions jury is to act as the custodians of creativity and celebrate work that demonstrates the value of creativity in all its forms. We are committed to ensuring that our juries include a diverse range of people from across the branded communications ecosystem."
ST_FF_Web_Page.jpegThe St Kilda Film Festival is celebrating 35 years of storytelling in 2018 with creative led by Melbourne agency HIVE Creative.

The St Kilda Film Festival is one of Australia's largest and oldest short film festivals. Now in its 35th year, the festival is screening a multitude of short films for all tastes, including the SoundKILDA music video competition and its hallmark event, the top 100 short film competition.
NoisyBeastHires (2).jpgNoisy Beast has continued on its growth and talent investment agenda with the appointment of two senior creative hires.

Murray Bransgrove (left) will be joining the integrated creative and media agency as creative director and will team up with senior creative James Blow (right). The pair will work with Noisy Beast's executive creative director Stewart Byfield.

Bransgrove has over 20 years industry experience with agencies such as M&C Saatchi and DDB, working with clients such as Tourism NZ, Tourism Australia, Volkswagen, AAMI, Apia, ANZ, Save the Children and RSPCA.
Peter Hunter.jpgEyeota, a global leader in audience data, has released its latest results on automotive purchase intentions in Australia.  The results provide a deep dive into what motivates the buyer and segments those into six different personas: the typical Aussie; millennials; baby boomers and gen X; men; women; luxury buyers.

Says Peter Hunter, general manager ANZ, Eyeota: "Agencies and clients are taking a stronger interest in how audiences and data intersect, giving insight into how this can be used to increase campaign efficiency and results. We see the automotive category amongst those leading this charge."

The typical Aussie auto intender is 1.8x more likely to be price conscious, with 20-30% avid hunters of seasonal deals or gifts.  The budget shoppers in this segment are 3.2x more likely than the average auto intender to look for the lowest price while shopping and are 3.5x more likely to manage their money carefully.  They are charitable donors, video gamers and sports fanatics with interests in music, food, health and fitness, pets and books.
PortfolioNight14.jpgOnline ticket sales for the global Portfolio Night event at Edith Cowan University this Wednesday 23rd May have been extended and are now closing at 4.00pm tomorrow, Tuesday 22 May.

Tickets are selling fast and the only way to gain entry is to buy a ticket online at - tickets are only US$25. Tickets are NOT available at the door.

Portfolio Night takes place at Edith Cowan University, 2 Bradford Street, Mount Lawley this Wednesday May 23, from 5:30pm to 9pm. It's a not-to-be-missed event for anyone wanting to break into an advertising career in creative, account management, digital, strategy or media.

Portfolio Night is brought to Perth by PADC and The One Club. Enquiries to
dscf1858-2 (1).jpgA blog written by Damon Stapleton, chief creative officer of DDB New Zealand

"Be so good they can't ignore you." - Steve Martin

This is one of my favourite pictures of New York. It shows the density of the place. As I am taking a picture of the graffiti, in that split second of focusing, a yellow cab and a man on a motorised wheelchair drifted into frame. A lot happens here. There is a lot of stuff that doesn't make sense. I can imagine life can be overwhelming.
1920X1080_ThePowerBall_01.jpgCutting Edge recently partnered with Y&R and Photoplay's Lance Kelleher to deliver a vibrant and playful campaign for Powerball, as reported by CB last week. The spot takes the viewer deep inside the 'The Power Ball', a party where Powerball winners from different walks of life meet and celebrate their win in their own unique way.  

Collaborating closely with Kelleher, the Cutting Edge team provided a stunning colour grade and intriguing soundscape as well as a raft of seamless VFX sequences. These included the addition of the ice sculpture, bullwhips, explosions, and mountain ranges - all designed to look as though they were captured in camera, as well as set extensions and clean ups.

Anna Qvennerstedt.jpgAd Stars has announced that Anna Qvennerstedt of Forsman & Bodenfors in Sweden is joining Ad Stars 2018 as an executive judge.
Qvennerstedt wears a few different hats at Forsman & Bodenfors where she is both copywriter and chairman of the board. The agency created the now infamous 'Epic Split' film for Volvo Trucks starring Jean Claude Van Damme, which won Grand Prix of the Year at Ad Stars in 2014. Qvennerstedt joined the agency 14 years ago and has contributed to some of its most acclaimed campaigns.
Says Qvennerstedt: "I am truly looking forward to my first visit to Ad Stars, where I am expecting to meet lots of fascinating people and judge ground-breaking work while experiencing a unique festival in a unique part of the world.

Cannes Contenders: J. Walter Thompson Perth

How will Australia perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges...

image001.jpgWA Police Union: How much to...?
J. Walter Thompson Perth
In this campaign an interviewer asks someone on the street how much money it would take for them to do a range of different things. It starts quite lighthearted, but as the interview progresses the interviewer starts to ask them questions that they will not want to do for any amount of money (these are based on actual police scenarios). Interviewees were selected by random and their answers are real.
Western-Sydney-University.jpgMedia agency Bohemia, part of the M&C Saatchi Group, has been appointed as the exclusive media partner of Western Sydney University (WSU).

The appointment follows a four-way pitch with WSU selecting Bohemia over incumbent Blue 449. Bohemia's passion for WSU, the agency's understanding of the Western Sydney market, and how technology partners can future-proof the university, helped Bohemia to secure the business.

The partnership will see Bohemia take a lead role in communications strategy development and media buying across all channels leveraging the marketing technology WSU has in place.
RECORDS-MARINE-PLASTIC_v2 (1).jpgSydney Water, via do-good creative agency Republic of Everyone, has pioneered a way to create records from marine plastics - and in doing so, encourage more people to join the movement of local clean up groups rolling up their sleeves every weekend to clean plastics, litter and other pollutants from Sydney's beaches and waterways.

Plastics are collected by volunteers then cut in pieces and pressed into working vinyls with special equipment installed on the beach and given back to volunteers to thank them helping with the day - all under the banner of Beat the Bottle.

Band-Aid Advanced Healing[1][1][4] (1).jpgAustralian Reader's Digest has revealed Australia's most trusted brands in an independently commissioned poll. Band-aid has topped the poll, followed by Dettol in second place and Colgate in third.

In 2018, trust is a more precious commodity than ever. This year we've witnessed the stark realities of our national cricket team losing our collective trust, doing untold damaged to a long established brand and resulting in the loss of tens-of-millions of dollars in revenue. As that fallout continues to play out, the annual list of the names, products and services we trust the most has just been revealed.

Nick Russo headshot-web.jpgNick Russo has joined DDB Sydney as managing partner on Volkswagen Commercial Vehicles.
Russo was most recently group head at M&C Saatchi for 10 years leading the Lexus business. He has a range of other high-level experience across telcos, FMCG and retail.
Russo said he's passionate about building relationships and delivering creative excellence with solid business outcomes: "The opportunity to work at DDB Sydney on Volkswagen was a no brainer. An iconic agency, and an iconic brand.

"I'm looking forward to helping drive Volkswagen to great sales results, and cutting through in really competitive markets with some stand out creative.

"I jumped at the chance to work with the DDB Sydney crew, particularly with Ben (Welsh, DDB CCO) again because we share a passion for great work, and work that works," he said.
Thumbnail image for 11083871_10153828022489848_3008428787278718354_n.jpgIn the lead-up to Friday's AWARD Awards the annual CB/LBB Legendary Lunches will be held in Melbourne on Tuesday (May 22) and in Sydney on Thursday (May 24).

The invitation-only lunches will be attended by top creative directors (including some from NZ) and creative teams from LBB member agencies and production company executive producers.

lia_logo-web.jpgThe annual lunch is generously sponsored by New York-based Barbara Levy, president of the London International Awards, who will be visiting Sydney and Melbourne to catch up with top creative directors and to attend the AWARD Awards in Sydney.

140 of the world's top creative directors will come together to judge the awards in Las Vegas in late September, early October. The initial deadline to enter the LIA Awards is June 11.

The Melbourne After Lunch Party is sponsored by Exit Films, Alt.vfx and ARC Edit.
The Sydney After Lunch Party is sponsored by Louis & Co.

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