3895c1b.jpgCannes Lions has today announced the names of the participants of See It Be It 2015, the initiative that aims to highlight the existence of very talented creative women in the industry and accelerate their careers.

From well over 200 nominations by agency leaders, 12 women have been selected, including Sally Hastings, senior art director at Ogilvy & Mather Melbourne, after an intense two-week interview process. Hailing from all corners of the world, all are between six and ten years into their careers and in creative job roles, and have been identified as promising future creative leaders.
Screen Shot 2015-05-23 at 1.45.20 pm.jpgKimberly-Clark's Depend brand is launching a new integrated marketing program this Sunday called 'No Missed Moments' via Shift, encouraging consumers dealing with bladder leakage to continue living a physical lifestyle and undertake the active hobbies they enjoy by using Depend products.

VIEW THE SPOT
motor-accident-commission-Mule.jpgAfter the acquisition of Clemenger BBDO Adelaide in February, KWP! has successfully retained the Motor Accident Commission (MAC).

In a competitive pitch against a raft of local agencies, KWP! has been appointed to a roster of agencies for both MAC brand and activation.

"We are particularly proud of this win," says KWP managing director, John Baker. "The mandatory government tender review commenced at about the same time as the acquisition of Clemenger, so it is fantastic to maintain the continuity and long standing relationship that had been established in the previous nine or ten years."

KWP! is also awaiting final confirmation of the UniSA and Federal Government's Department of Foreign Affairs pitches.

"It's a great result for the new team," says KWP creative director, James Rickard. "Aside from bedding down a new company, growing the business and maintaining the highest standards for all clients, we have been simultaneously pitching for a number of significant accounts. Our staff have been amazing and deserve a great deal of credit."

 "We look forward to continuing to work with a strong South Australian brand to drive behavior change on our roads," added Baker.
citroen-ds3-06 (1).jpgFrench car manufacturer, Citroën has today announced it has appointed Havas Worldwide Sydney as its creative agency of record.

The move reunites the brand with stable-mate Peugeot, which has been held by the Havas Worldwide Group since 2012.

Says Dimitri Andreatidis, national marketing manager of Peugeot, Citroën and DS: "We have a strong and enduring relationship with the dedicated team at Havas so this was an easy decision. The team has delivered consistently great work for Peugeot over the last three years so we're looking forward to extending our relationship to include Citroën."
Screen Shot 2015-05-22 at 12.58.06 pm.jpgPiggy-Sue - an unexpected but endearing piglet - features as the new star in Vodafone's latest brand campaign via FCB New Zealand, to be unveiled this Sunday night.

Vodafone's new campaign demonstrates the strength and breadth of its network with a quintessential Kiwi twist.

VIEW THE SPOT
Screen Shot 2015-05-22 at 11.31.29 am.jpgGeorge Weston Foods have launched its new Tip Top Hi-Protein Bread with a campaign from Colenso BBDO and Finch.
 
In a world of ad breaks crowded with nutritional messages about kids aimed at mums, this campaign attempts to bring a fresh perspective to help set the brand apart and cut through the clutter.

VIEW THE SPOT
253-logo-fr.jpgMediaVest has won the Hachette Partworks account in partnership with content creation company Kontented, effective immediately.
 
The win was without a pitch and will see MediaVest and Kontented provide a seamless, full service solution in Australia and New Zealand. PHD is the incumbent agency.
hero (1).jpgSydney-based creative Ben Sampson, along with his father, Alan, have won the 2015 Finch Memoir Prize, announced on day three of the 2015 Sydney Writer's Festival.

The pair started their book, Schools of Fish, by sending emails of chapters to one another before things really started to take shape, eventually ending up with a coveted publishing deal.

AIRBAG signs installation artist Kit Webster

AIRBAG Kit Webs ter Dataflux V2.jpgAIRBAG has announced Kit Webster has joined its roster as a director specialising in technology / installation / design / experience.

Webster is a Melbourne based artist with a respected international profile, with works commissioned by New York Fashion Week, Melbourne Music Week, Dark Mofo, Stereosonic, Vivid Festival and White Night.
KCAB0230_K1_still6.jpgEmotive messaging about unsustainable deforestation and the devastating effects it has on Borneo's endangered Orang-Utans, takes centre stage in a new brand strategy and creative campaign for Kimberly Clark's Kleenex Cottonelle brand, via J. Walter Thompson Sydney.
 
With a clear and strong objective to raise awareness of the importance of sustainable forest management, the campaign is spearheaded by 30 sec and 15 sec TVCs, supported by digital and social, a new website (www.keeptheheartbeating.com.au) developed by Resolution, and in-store activity.

VIEW THE 30" SPOT
VIEW THE 15" SPOT
semi permanent - future of creativity button.jpgThe Australasian Writers and Art Directors Association (AWARD) takes the stage at Sydney's Semi-Permanent creative festival for the second year running tomorrow (Saturday 23rd May), looking into the future of creativity with a panel of six industry thought-leaders from Advertising, Design & Digital.

Members of AWARD are eligible for 25% discount on tickets purchased via www.semipermanent.com using the promotional code: SP15AWARD.
Screen Shot 2015-05-22 at 9.14.56 am.jpgCreative technology agency S1T2 together with amigo & amigo and Alzheimer's Australia have brought the mystery of our memories to life in an interactive environment exploring the effects of Alzheimer's on the human brain.

Each night, memories of ordinary Australians can be heard as visitors interact with the sculpture filling it with light and colour. As people walk through the sculpture, they're cast within the creative and vibrant minds as visitors send beams of colour back and forth around them.
Super Awesome 19.jpgCurious Film's newest directing duo Guy Edmonds and Matt Zeremes - collectively known as "Boomshaka" - are premiering their first Australian feature film at the Inside Out Toronto Film Festival on 29th May just weeks after directing their first campaign for IKEA Australia and DDB.

Edmonds and Zeremes are familiar faces on Australian stage and screen working as actors in shows from Underbelly, Moody Xmas to Home and Away. They were auditioning in LA during pilot season when they had the idea of writing and producing a film together. This led to the launch of Boomshaka Film, which is now represented by Curious.

WATCH THE TRAILER
FL1[1] (1).jpgTwo AdSchool teams, Tom Anderson and Ru Haworth, Sylvia Humphries and Jake O'Driscoll, and a team from the advertising paper it has introduced into its Bachelor Of Media Design, Nick Van Beyere and Gabrielle Love, have made the shortlist for the Future Lions, which means within the next two weeks they could be trotting off to Cannes.

Run by AKQA agency in London, and sponsored by Google, the Future Lions challenges students to "connect an audience of your choosing to a product or service from a global brand in a way that wasn't possible three years ago".

VIEW LEVIS' 'STINK JEANS' SPOT
VIEW KLEENEX'S 'CRYING OUT LOUD' SPOT
VIEW GOOGLE'S 'MARTIANS' SPOT
Screen Shot 2015-05-22 at 8.52.19 am.jpgOgilvy & Mather NZ and The Sweet Shop have created a new winter campaign for Rebel Sport.

Whether Kiwis win, come second or just compete, 2015 has been and will continue to be a big and successful year for New Zealand sport - driven largely by a commitment and bond within NZ teams.

VIEW THE SPOT

Cannes Contenders: McCann Melbourne

How will Australia perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges...

TigerairChickens-thumb-400x225-169435.jpgTigerair: Infrequent Flyers Club
McCann Melbourne
 77% of Australians fly less than three times a year for the simple reason that it's too expensive. While many airlines encourage customers through glamorous loyalty programs, the ugly truth is most Australian's don't fly enough to make these programs worthwhile. Our objective was to shine a light on the real value of low cost travel and encourage more people to fly with Tigerair. With that in mind, we launched a new kind of loyalty program: The  Infrequent Flyers Club.
A real program that makes low-cost, no-frills flying a badge of honour, targeting people who hardly fly at all.
4.jpgThe New York Festivals Awards presentation night concluded just moments ago at the renowned Jazz at Lincoln Center's Frederick P. Rose Hall in New York City.

Whybin\TBWA Group Melbourne has been awarded the Public & Media Relations Grand Prize for ANZ 'GAYTMs'. The agency scored another three First Prize Awards, one Second Prize and two Third Prize Awards for ANZ 'GAYTMs' as well as picking up the Asia Pacific Agency of the Year title.

Saatchi & Saatchi Sydney's 'Penny The Pirate' for OPSM scored two First Prizes, six Second Prizes and one Third Prize. JWT Sydney's 'I Touch Myself Project' for Cancer Council NSW picked up one First Prize and three Third Prizes. The only other Australian agency to pick up a First Prize was McCann Melbourne for Tiger 'Infrequent Flyers' as well as a Third Prize for 'Dumb Ways To Die 2: The Games' for Metro Trains.

DDB Melbourne and Leo Burnett Sydney both scored two Second Prize Awards and five Third Prize Awards. Clemenger BBDO Sydney scored two Second Prizes and two Third Prizes, Clemenger BBDO Melbourne collected one Second Prize and two Third Prizes and Leo Burnett Melbourne scored one Second Prize and three Thirds Prizes.
yellowD&AD.jpgAt the 53rd D&AD Professional Awards Ceremony, which took place tonight (21st May), Australia has picked up one Yellow Pencil, 15 Graphite Pencils and 23 Wood Pencils (Wood Pencils are the previous In-Book finalist level).

VML Australia, Leo Burnett Sydney and DDB Melbourne have led the Australian agency pack. VML Australia was the only Australian agency to receive a Yellow Pencil for Rip Curl 'Search GPS' as well as one Wood Pencil. DDB Melbourne scored three Graphite Pencils, two for PZ Cussons 'Radiant Return' and one Graphite and one Wood for RSL Australia 'Minute of Silence'. Leo Burnett Sydney picked up two Graphite Pencils; one for WWF 'Poachers Campaign' and one for WWF 'Shark' as well as five Wood Pencils for WWF's 'Shark', 'Poachers Campaign', 'Tiger' and 'Rhino' and one for Samsung 'S-Drive'.
Kitten-web (1).jpgThe annual Young Director Award will be changing its format next year but there's still time if entrants to get their skates on to enter this year's competition by the extended deadline of Sunday, May 31 which is the absolute last call for entries.

President of the YDA Francois Chilot is evolving a new formula which will be rolled out in 2016 which allows entrants to show off their directing skills in a wider range of films.

ENTER HERE
AWNY-pic.jpgNew York Festivals International Advertising Awards competition presented its annual New York Show Creative Sessions today at NYIT Auditorium.

A highlight of the day was an introspective discussion presented by Advertising Women of New York (AWNY) featuring an exploration of 21st Century MAD Women who are changing and challenging the advertising industry on all levels.

VIEW THE VIDEO
audi_centre_sydney.jpgAudi Australia Pty Ltd has appointed 303Lowe as its new creative services agency, following a recent market test. The changing needs of the business, as it follows a trajectory to the top of the premium automotive segment by 2020, motivated the need to test the market.

The test was conducted by TrinityP3 on behalf of the luxury German carmaker's Australian operations.
POOL_TEDx.jpgTEDxSydney has become the leading platform and pipeline for the propagation of Australian ideas, creativity, innovation and culture to the rest of the world. The event, that began today at the Sydney Opera House, blends talks, performances and specially produced films before a live audience of 2,300.
 

Under the theme, "Knowledge", TEDxSydney commissioned creative agency BMF to produce a film for its 2015 film program. The result is the following film titled "Pool".

WATCH THE FILM

Vale Ray Chapman

30b5375.jpgMany in the ad industry will be saddened to hear of the passing of Ray Chapman, a renowned copywriter and consultant within the Melbourne scene.

Chapman worked at many places including Dancer Fitzgerald Sample where he and other creatives including Sean Cummins, Mike Dornau, Bruce Stainsby and Geoff Denman worked on the first days of the now famous 'Oh, What a Feeling' campaign for Toyota.

He leaves behind his beautiful wife Renata and wonderful daughter Leah.
Screen Shot 2015-05-21 at 9.36.02 am.jpgGoodoil's Joel Kefali has signed to Rattling Stick for representation in the UK and US.

Kefali will join the prestigious stable of directors which includes Ringan Ledwidge and Daniel Kleinman, two of the industry's most awarded and respected directors, along with Goodoil's own Hamish Rothwell.
Screen Shot 2015-05-21 at 9.29.19 am.jpgFresh off the back of releasing her original web series One Step Closer To Home's Second Season to rave reviews from the likes of Margaret Pomeranz and the Sydney Morning Herald FINCH's Alyssa McClelland has been nominated for the inaugural D&AD Next Director Award for AEG Powertool's brand content "Unexpected Power".

The winner to be announced in London early tomorrow morning will be selected by an all-star panel of leading industry figures including Dougal Wilson, Laura Gregory, David Bruno and Juliette Larthe.
ALTMANN 1.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Olivier Altmann, co-founder, CEO, CCO, ALTMANN+PACREAU, Paris.

BEST TV
Winner: BC Used Oil. Put simply - a simple, and quite provoking idea. Runner up: Canal Sony Brasil. We all know that doing ads for local TV programs isn't easy. You don't have much money and the clients usually wants to show a trailer for the show. So here you have a smarter way of doing that. READ MORE...
Phase 1_TedX_StillOOH.jpgM&C Saatchi has launched a campaign to promote TEDxSydney, the nation's most eagerly anticipated ideas forums, that starts today.

Fittingly, the central idea for the campaign is ideas and how they grow as they get shared.
GIO Team Talk_Fuel The Fire.jpgLeo Burnett Sydney has re-launched 'Fuel the Fire', a campaign for GIO that harnesses the passion of all NSW Blues fans for the 2015 Holden State of Origin series.

In 2014, Leo Burnett created the inaugural 'Fuel the Fire' campaign to rally the NSW VB Blues team after eight years of defeat by re-purposing QLD trash-talk into motivational online content and to galvanize the Blues and NSW as a whole.

VIEW THE SPOT
Beijing_0205.jpgInternationally renowned photographers Simon Harsent and Sean Izzard are launching their joint exhibition, 'Fifty/50', as part of this years Head On Photo Festival, tonight at Black Eye gallery in Sydney.

This impressive body of work will be on display from 19 - 31 May at Black Eye gallery.

Opening night: 6PM - 8.00PM, Thursday 21 May 2015
Exhibition Dates: 19 - 31 May 2015
Venue: Black Eye gallery, 138 Darlinghurst Road, Darlinghurst
RSVP: katherine@blackeyegallery.com.au
1ccf67d.jpgAward winning Australian visual effects and animation studio Animal Logic has announced that it is expanding its long established animation production relationship with Warner Bros. Pictures (Happy Feet, Legend of the Guardians: The Owls of Ga'Hoole, The LEGO Movie), signing a three picture deal that will see the Sydney based company set up a second animation studio in Vancouver, Canada.
 
The newly established Animal Logic Vancouver is expected to open its doors in September of this year.  It will initially be launched as an exclusive partnership to produce three animated features, the first of which will be none other than The LEGO Movie Sequel, with a view to producing subsequent projects in an ongoing collaboration with Warner Bros. Pictures.

Patrick McAteer joins Film Construction as CEO

Patrick BW 1_SM (1).jpgFilm Construction Group continues its evolution towards transmedia production, appointing Patrick McAteer as CEO.

With over 20 years experience in broadcast, design and VFX production, McAteer established his reputation as the driver of change at post production company Oktobor. He led its move from a traditional visual effects house into a ground breaking digital institution, producing a flow of award winning creative content across multiple media platforms.

Says McAteer: "Leading this team sits with my passion for convergence culture. We have the ability to tell any story via any platform, medium, or channel, and we understand the challenges that brands and companies face.
mike-i-dont-like (1).jpgKids' book Mike I Don't Like, penned by creatives Kate Burt (GPY&R) Jol Temple (creative consultant) and designed and illustrated by and associate creative director, Jon Foye (MJW) has been shortlisted by Australian Book Industry.

Published by ABC for Kids, it is one of only four books to be shortlisted for the Children's Book Design Category. This is the second time the creative collaboration has been recognized by the Australian Book Industry. Their first book Parrot Carrot was also nominated for book design in 2012.

The awards are announced Friday 22nd May.
Cemintel Sapphire Beach Estate (1).jpgAfter an intense competitive pitch process ZOO group has emerged as the winner of the CSR Cemintel account. In the context of this win, ZOO has been working on a number of digital campaigns, including website and POS app builds.

Says Ben Thompson, marketing manager for CSR Cemintel: "The digital campaign ZOO has implemented for us on the 9 Dots Awards has delivered the strongest start to date for any previous 9 Dots digital campaigns. The results are impressive."
Screen Shot 2015-05-19 at 12.43.58 pm.jpgExit has announce the launch of EXIT&Friends, a new addition to the Exit brand which marks its longstanding and trusted friendships with US production houses Smuggler, Reset and Tool.

Being able to represent world class talent such as Ivan Zacharias, Adam Berg, Guy Shelmerdine, David Fincher, Randy Krallman, and Pes broadens our creative offerings to the Australian/NZ market place and stands to complement our already incredibly talented core roster.
Xero_logo (1).jpgXero, Australia's most innovative company, has appointed M&C Saatchi, the nation's second most innovative company, with a global creative and strategic remit.
 
Xero and M&C Saatchi were named number one and number two respectively on the prestigious BRW 50 Most Innovative Companies list in October.
 
Xero is a leading global online accounting software company, with offices in Australia, the US, UK and New Zealand. Xero's cloud-based accounting software powers more than 475,000 small businesses around the world.

Campaign Brief G sponsors

Campaign Brief S sponsors

Campaign Brief Creative Rankings

Sponsored by Plaza Films

The Campaign Brief Creative Rankings of the top advertising agencies, executive creative directors, creative directors, creatives and clients in Australia, plus top directors and production companies, based on points awarded on www.bestadsontv.com over the last two years.

Latest jobs

Retrieving latest jobs

About CAMPAIGN BRIEF

A blog for advertising creatives in Australia. To pass on news or advertise on the blog, email michael@campaignbrief.com. To subscribe to Campaign Brief Magazine click here or download the subscription form. Magazine subscribers receive complimentary access to the online magazine archive (including current issue).
ABA_audited_website.gif
Add to Technorati Favorites

All time most comments

Current issue

Campaign Brief Magazine