Weight Watchers International, Inc. has announced that it has launched its first global marketing campaign via US agency Translation, that celebrates the liveability of the WW Your Way+ program and how it's possible to enjoy the foods, behaviours and occasions tied to the season, while continuing to develop healthy habits.

Samsung Electronics Australia brought the power of its flagship smartphone to life through a dazzling experience at Vivid Sydney 2018 with 133,489 guests visiting the activation during the 23-day festival. The Night. Reimagined showcased key features of the Galaxy S9 and S9+ smartphones through a series of interactions that could be personalised, captured, and instantly shared via social media.

LinkedIn has today launched a consumer-targeted social campaign featuring LinkedIn Australia members expressing their own takes on success.
 

Ikon Communications has appointed Melissa Roberts (left) as agency director, Ikon Melbourne. Roberts will report directly to CEO Lesley Edwards and will take a key position on Ikon's national leadership team.
 
Edwards said she was delighted Roberts has decided to re-join the Ikon family to lead its burgeoning Melbourne office, as the agency embarks on an exciting new period under her strong leadership and management guidance.
 
Says Edwards: "Mel is a highly regarded media professional with a strong track record for creating successful agency and client partnerships and delivering results. She is no stranger to Ikon, having worked at Ikon up until 2016 before taking on an opportunity to launch an innovative digital enterprise into the Australian market.  We are pleased to be able to bring Mel back to the agency in this leadership role."
 

KPMG Australia has appointed former Publicis Communications chairman and Publicis Australia CEO, Andrew Baxter, as senior adviser to the firm's entrepreneurial customer, brand and marketing advisory (CBMA) business.

Baxter has proven himself as a strong strategic thinker who drives growth in his own and his clients' businesses, and has been successfully leading major professional services firms for the past 11 years. He also has significant experience as a non-executive director. He will advise key CBMA clients on his specialty areas of brand and customer experience, as well as support the CBMA leadership team in the development of a range of new growth initiatives.

 
And on day three, I wake up with a killer throat infection. It's only been 48 hours so far but I feel like I've gone through a year of change - of changing my mindset, my understanding of opportunities, and how I act, and perceive things. My whole understanding of the future and myself has shifted dramatically, and it's a total mindfuck. We have our mentor sessions and I cry in all three.
 
And along with my emotions, things have started to get ridiculous. Our meetings have gone from sitting on floors in backstage corners of the Palais to penthouse suites. Common the rapper is in the carpark outside the Girls Lounge, and we're being jettied out to Google Island for lunch. There, somehow - almost stupidly - I end up dining between Olympic gold medalist and activist Abby Warbach, a GMO of Google, and a heavy hitter from 72andSunny, as they talk about spatial awareness of leaders and the dangerous power of advertising messaging.

e&s has appointed 10 feet tall as its new creative agency.

For over 50 years, the e&s family business has enhanced people lives and homes with cutting edge kitchen appliances, laundry and bathroom products, sourced from around the world. So when it came to choosing a creative agency, e&s were looking for a partner who shares the same values of performance, reliability and quality.

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First-up, I want to reinstate how brilliant and frankly essential the live judging was, particularly for this category. Apart from the privilege of hearing the best of our industry and clients talk about the world's best work they have created, it really allowed us not to be simply judging a case film. Unlike a beautifully packaged two minutes, questions can be asked and the real nature of the intention, the methodology, the experience, the context and the decision-making can be examined. Very, very revealing and expansive or reductive as a result. Talking to the out-going Terry Savage (who has created and refined the festival as we know it for the last 30 years) he indicated that we may see more of this approach. It's obvious as ideas become more complex, more contextual and frankly more experiential you need to understand and attempt to feel that.

Titanium is defined as reconsidering the way forward, as a category it's to serve as an important reflective moment for the industry, to take stock and understand the signals of what's ahead and for us as a jury we also interpreted that as what's important to reconsider bringing with us.

View the Creative Effectiveness Lions winners - Creative Effectiveness Lions Winners.xls

After keeping everything under wraps, it was a relief to finally announce the winners to the world. Wieden + Kennedy and Nike's Nothing Beats a Londoner is hands down the campaign of the year, and couldn't deserve the Grand Prix more. It was incontestable.

London is maddeningly diverse: there was no way a one-size-fits-all approach would ever have worked. Peckham is nothing like Chelsea. South of the Thames is a different world to the North. Mess up your messaging and you'll piss heaps of people off.

The Titanium award rounded out a successful week in Cannes for Tourism Australia with Dundee picking up a total of ten Lions. Tourism Australia's youth-focused 'Aussie News Today' campaign, developed in conjunction with Clemenger BBDO Sydney, also took home a Gold and Bronze Lion.

Simon Langley, ECD, J. Walter Thompson Sydney escaped the crowds and lines of the main stages and found himself drawn this year to a more intimate side of the festival, The Innovation Lions. Langley reports exclusively for CB.

There is so much going on at the Cannes Lions, the hardest part is working out how you're going to get the most out of it. In previous years, I've often attended the main stages with the big names and celebrities that draw the huge crowds. Even this year, I went along to see the inspiring David Droga who kicked it off on Monday, and had a laugh at the expense of Donald Trump with Jeff Goodby and Michael Wolff. But as the festival rolled on, the lines grew and I found myself almost needing to camp out the night before just to get in.

 
Her name? Sylvia Rotta.
 
I also met Dave Droga (R.I.P. me). Colleen DeCourcy. Kat Gordon and Lisen Stromberg from the 3% Movement. Names of famous industry leaders, now formed into advocates: of us. In between, we sit in on a lecture with Thandie Newton (above), British vogue editor Edward Enninful and Tiffany Warren from Ominicom.

ANZ and media agency PHD have partnered with JCDecaux and creative agency TBWA to launch a unique campaign that harnesses the power of data across three cities incorporating actual tram, train and bus timetable information to align with the new ANZ App.

When commuters are waiting at their bus, train or tram stop in Sydney, Brisbane and Melbourne, the accompanying JCDecaux digital panels will pull in accurate timetable information for specific stops that cleverly contextualises the benefits of being able to use the ANZ App to get on top of your money, wherever you are.

Blue Planet II executive producer James Honeyborne (left) received the first Global Goal 14 Life Below Water Impact award for positive ocean awareness from the UN's Director for Ocean Dr Lisa Svensson (pictured below with Honeyborne).
 
Underwater ceremony took place in bay of Cannes and screened during the Global Goals seminar with campaigner and musician Simon Le Bon, Sky CEO Jeremy Darroch, Unilever CMO Keith Weed, evian's VP Marketing Patricia Oliva, Founder of Adjust Your Set and co-founder of BLUE Marine Foundation Chris Gorell Barnes and co-founder of Project Everyone Gail Gallie

Dentsu Aegis Network (DAN) has today announced the acquisition of Klip Desk - a new technology business that is set to revolutionise the way live content is captured and measured across all digital media.Founded by Aaron Tobin (left), Klip Desk is b2b enterprise software that enables sports rights owners to automate real time delivery and commercialisation of their highlights via a product called Klip Studio. It also provides a platform to effectively understand the value of sponsorship within these highlights via the Klip Logic product.

MediaCom has been named Media Network of the year at the 2018 Cannes Lions Festival. The agency's work for Tesco in the UK landed the Grand Prix for Excellence in Media Planning, while campaigns for P&G's Gillette in Israel added two Silver Lions and a Bronze Lion. The agency also received eight shortlist nominations, making MediaCom the most decorated media agency in the competition.

The Grand Prix campaign, Tesco's Food Love Stories, enabled the retail giant to turn food shopping from a functional to an emotional purchase. While competitors focused on food provenance, Tesco used its first food campaign in three years to celebrate "the food you love to cook for the people you love".

 
I had a late one last night. Yesterday soon became today, but not because I was living the high life. Sadly, I didn't get to see Kylie. We knew it would be a long day. But finishing at 12:30am wasn't the plan. I'm bleary-eyed for all the wrong reasons.
 
Yesterday was far more relaxed than the bickering of the day prior. That's not to say consensus had become any easier. We were just shattered. I can't believe how tough this week has been. Honestly. Expectations and reality are often diametric. It's been so worth it though.

And the winner is... After four days in the PR jury room, finishing at 1am on the last day, the PR winners for #CannesLions 2018 have been announced. I'm exhausted but am satisfied with the results and the process.

We awarded 86 Lions out of 2087 entries and the Grand Prix went to LADbible's Trash Isles campaign that reached half a billion people. The campaign focused on turning the France-sized-area of floating trash in the Pacific Ocean into an official country, with bank notes, stamps and a passport, and submitting an application to the United Nations. This obliges other countries to help clean it up.