Graham.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Graham Lang, chief creative officer, Y&R South Africa and Africa.

The overall standard this week was pretty good but there were two stand pieces. The first is Dismaland by Banksy. A wonderfully executed satirical film, which has so many gems that it makes you want to watch it over and over again. And like all great Banksy pieces it really makes you think. The second is McWhopper. The idea that broke the Internet. Brilliantly orchestrated and seductively simple. Congrats to all the winners. READ MORE...
PH_Video Still_Hottie.jpgPizza Hut has today launched its new Chillidog and Cheesydog pizzas with a creative campaign via Host Sydney, spearheaded by two online videos that show the problems with being too hot and that being cheesy is good.

The new Chillidog Stuffed Crust features chilli sauce and a cheese-infused hot dog stuffed inside the crust of customers' favourite pizzas. With the addition of chilli sauce as the base sauce on the pizza, Chillidog Stuffed Crust is the perfect choice for those who like it a little bit hot.

VictorChang.jpgIt's that time of year when students contemplating their future flock to university open days to make the decision about which university will get them where they want to be. The University of Sydney has launched its new brand campaign via The Monkeys to help them make that choice.
L-R Trent Fraser and Matt Taylor.jpgThe new Choice Hotels Asia-Pac has announced at its annual conference, a new direction and positioning of the Choice Hotels brand in the market including a new brand identity and a campaign via McCann.

A result of the global rebrand that was launched by Choice Hotels International, Inc. earlier this year, the new Choice Hotels centres on ensuring all guests and franchisees are always made to feel welcome, wanted and respected.
Red Agency - Aaron, James, Grant (1).jpgPR, social and experiential agency, Red Agency, has appointed Grant Richmond-Coggan (right) as an associate director in its Sydney office.

Reporting to Red Agency general manager, Aaron Crowther, (left) the hire sees Richmond-Coggan reunite with Red Agency managing director and group COO of Havas Worldwide James Wright (centre). Richmond-Coggan and Wright worked together for nearly five years in London at International PR firm Grayling until 2011.
o.jpgIAB Australia has announced that its Standards and Guidelines Council working group will shortly be publishing new ad specifications which will address industry concerns around imminent changes to Flash support by browsers. The Creative Guidelines will replace the existing HTML5 guidelines which were published in 2013 HTML5.
The announcement come as the industry adjusts to today's 'switch off' with Adwords no longer serving Flash ads on Chrome.  Non Google-hosted Flash Ads (ads that use a third party ad server) will continue to serve on Chrome, but will see significantly reduced click-through-rates because users will need to click once to watch an ad, and click again to click through or interact with it.
Melbourne Spring Fashion Week - September 2015 - image (1).jpgGlobal brand agency Landor has partnered with the City of Melbourne to create a new concept for Melbourne Spring Fashion Week (MSFW); offering a more integrated, consistent and fully immersive experience for consumers.

Landor has been working with the fashion event for nine months in an extensive consultancy role from campaign inception, art direction, though to interior styling, brand activation, and the execution of the desktop and mobile site.

Says Christopher Reay, creative director at Landor Melbourne: "This year, we wanted to ensure a much greater level of creative integration; clearly linking all facets of the entire event and giving the customer a consistent brand experience throughout every touchpoint. Effective collaboration with all the partners from the start has made MSFW 2015 the most successful year to date."
Noreen, Lucy & Grace- Enlightenment (1).jpgVizeum Sydney has been awarded the media account for Kailis and will manage the media strategy, planning and buying for the luxury Australian jewellery brand.

Vizeum was praised by Kailis for its strategic thinking, senior and experienced staff, and its track record for delivering business results working with luxury brands.
Screen Shot 2015-09-01 at 7.46.19 am.jpgThe Media Federation of Australia has selected 6 finalists in the NGEN category for its annual Awards.

The MFA Awards charity partner UN LTD nominated The Mirabel Foundation as the charity for 2015. Entrants were asked to respond to a brief around the children's charity that enables the Foundation to extend their reach beyond their current supporter base and in the process educate the Australian public on the issue of children affected by drug addition and overdose.
Screen Shot 2015-09-01 at 7.30.20 am.jpgPhilips, a diversified health and well-being company leader in the areas of healthcare, consumer lifestyle and lighting has launched an integrated marketing campaign in Australia via Ogilvy Sydney, to promote its current brand positioning and refreshed brand identity "innovation and you", to better reflect Philips' mission to improve people's lives through meaningful innovation.

Cadbury-Coco-1.jpgCadbury is launching a new premium chocolate brand, Cadbury Coco, aimed at providing something different for chocolate lovers seeking indulgent pleasures. The launch marks a new evolution for the Cadbury masterbrand, as it expands into the premium space, building on from the success of its traditional milk chocolate products.

To support the new product, Cadbury is launching a multi-million dollar marketing campaign via Saatchi & Saatchi, Sydney to brand awareness and trial, led by a new TVC that showcases the Cadbury Coco's premium credentials.

counter-terrorism-2717-1024x636 (1).jpgMacquarie University has announced today that it is rolling out its new 'Pioneering Minds' campaign via 303Lowe Sydney.

Utilising emotive images to highlight global issues and how Macquarie University is taking an innovative approach to help solve them, the campaign aims to showcase the university's rich history of transformative learning and teaching.

Simon Veksner: Matt Eastwood's jacket

matt-eastwood-hed-2014.jpgBy Simon Veksner
Creative Partner, DDB Sydney

Matt Eastwood, worldwide chief creative officer of JWT, has one of the world's biggest creative jobs, and has to be considered one of Australia's global creative leaders not just in advertising, but in any field.

Is it partly due to the way he dresses? READ MORE...
Razorfish_Steve Hann, Kim Hann, Doug Chapman (2).jpgRazorfish Global, a leader in business transformation services for the empowered age and a part of Publicis Groupe, has today announced the acquisition of Sydney-based 2DataFish, the leading Adobe data analytics and marketing optimisation consultancy in Australia and APAC.
The acquisition strengthens Razorfish Global's Intelligence Practice by adding significant commerce and data analytics capabilities and makes it the only Adobe partner in Australia and the wider APAC region that can provide end-to-end cloud marketing services at scale, including systems integration, data analytics, media and content platforms, creative and experience design. It is the latest milestone in a strong growth period for Razorfish Global in Australia, with recent major client wins, including Foxtel, eBay and Bank of Queensland. Razorfish Global is a global strategic partner of Adobe, while 2DataFish is the first analytics consultancy in the region certified as a global Adobe Analytics Specialisation partner.

Sirens Round 3 closes Friday, September 11

Screen Shot 2015-08-31 at 8.33.12 am.jpgEntries for Sirens Round 3 are set to close on Friday, September 11.

Entries must have aired at least 10 times on a commercial radio station anytime between 11 July 2015 and 11 September 2015.


Sam Cable: Serviceplan, Hamburg Diary #7

SERVICEPLAN DIARIES 7 image (1).jpgSam Cable is a copywriting student at Miami Ad School Sydney, currently interning at European ad agency Serviceplan, Hamburg as part of her portfolio course.
My Art Director, Rafael Martins, and I joined the Innovation Team almost eight weeks ago to learn from some of the top creative minds in Europe. The opportunity to meet and talk to Partner & Global Chief Creative Officer of Serviceplan, Alex Schill, has been one of the highlights. As we near the end of the internship, it is time to reflect and make the most of our experience.

One thing is clear: working in adverting is like working as a secret agent. Whether you are trying to crack down on bad guys, or simply crack the brief, late nights are a part of the job. Everyday, Rafael and I have been studying our target and finding the right communication channels to reach them. There will always be a bigger problem than the one stated in the brief, so our aim is to complete one objective at a time. Interning at Serviceplan has evidently unleashed my inner secret agent. Therefore, it is important to know the art of persuasive and measure impact beyond the timesheets.
SimonMcCruddenandMichaekGodwin (1).jpgJWT Melbourne has announced the appointment of Simon McCrudden (left) in the role of head of planning.

Says Angela Morris, national executive planning director: '"I'm delighted to be welcoming Simon to the J. Walter Thompson team and really looking forward to partnering with him to execute our vision for the Melbourne office.  He's a great strategist, with a history of effective creative work. Moreover, his way of thinking is beautifully aligned with the way that we are evolving planning and the collaborative non-siloed ways of working that we have embraced across the agency."
Touch Create team with Snakk CEO (1).jpgSnakk Media has responded to the smartphone user's hunger for better brand experiences by launching a new division - Touch Create - a "true mobile-first" creative business providing a range of mobile creative services to brands, media agencies and creative shops across Australia, New Zealand and Southeast Asia.

Says Mark Ryan, CEO, Snakk Media Group: "Frankly, most mobile ads out there are completely uninspiring and it's inhibiting mobile media spend. We were finding more and more brands and agencies wanted our mobile creative without necessarily needing our media capabilities, so we've kicked off Touch Create to service them with pure creative."
Presto Naomi Port Ext RGB LRC (1).jpgPresto has today announced Hollywood superstar Naomi Watts will be the face of its new advertising campaign, which launches nationally this Thursday, September 3 via Whybin\TBWA Sydney.
Watts will feature in the campaign, titled "Demand More", where she will embrace the more 'demanding' side of her personality playing an over-the-top version of herself.

Screen Shot 2015-08-31 at 7.21.09 am.jpgScentre Group, owner and operator of Westfield shopping centres in Australia and New Zealand, has today launched its Spring Summer 2015 (SS15) fashion campaign, 'Today, I Am' via Sibling Agency.
'Today I Am' is a confident declaration of empowering and embracing who you are, on an ever-evolving journey, exploring the way consumers use fashion and beauty for self-expression.

LIA_Statue_1-632x420-thumb-200x132-193335.jpgIf you still wish to enter LIA 2015 you must Register with the Online Entry System no later than midnight Monday, 31st August (US Eastern Standard Time).

Work can still be submitted until Friday, 4th September. 
All entries must be finalised by midnight EST.

LIA's unique eligibility period includes work released from 1st April 2015 through 31st July 2015. This offers the chance to enter work that has not yet been entered into other major festivals. LIA offers the opportunity to have your work judged, awarded and showcased for the first time.

To view the LIA Jury: Juries 2015.
To view all of the Categories and Requirements: Entry Information.

Stephen-Douglas-1.jpgStephen Douglas has left Sydney-based Fin Design & Effects, where he was head of business Asia, to take the GM role at leading Bangkok post production house Oriental Post.

Oriental Post is a division of Kantana Group Public Company, Thailand's oldest and most influential entertainment, film and television production company.

Douglas' new role has a specific focus on Indonesia and China that will see him working between OP's Jakarta and Shanghai offices.

Joining at a time of change in the sector, Douglas is tasked with raising profile and building OP's post business throughout the Asian region and worldwide.
FAIFAX-weekend.jpgFairfax Media, via agency The Royals, is urging punters to take a little time for ourselves this weekend. The message: pop your feet up, open up The Sydney Morning Herald or The Sun Herald and #TakeBackTheWeekend.


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BEST-JOBS-31-AUG-15.jpgA joint initiative of Bestads and Campaign Brief, offers recruiters and agencies a fantastic low rate of $50 per job listing.

Or if you place 10 or more jobs per month the rate drops to only $45 per job listing. reaches the international audience of and the Australasian audience of, and

New and featured jobs have visibility on the Bestads and Campaign Brief sites 24/7, reaching upwards of 300,000 unique visitors a month.


Screen Shot 2015-08-28 at 2.57.57 pm.jpgFollowing a first-of-a-kind innovation for Australia with the launch of new U by Kotex Sport Ultrathins from May, U by Kotex has launched its new marketing program via Ogilvy, Edelman and The White Agency, to drive mass awareness of the product.

The marketing program, Catch me if you can, utilises highly targeted channels to reach young women from August right through to the end of the year.  With a projected reach of more than 1.5 million women in Australia, activity will include social media, TV, digital, PR, event sampling, outdoor, partnerships, magazine and alignment with fitness-trending personalities.


International director Aramique joins AIRBAG

ARAMIQUE AIRBAG 4 (1).jpgInternational director Aramique has signed with AIRBAG.

Aramique has forged a career as a leading creative talent working globally with immersive media, interactive installations and experimental storytelling. 

Aramique has big ideas and executions under his belt for Samsung, Nike, The XX, Acer, IBM, Intel and Cut/Copy.
SpikesAsia_logo_alternative_portrait.jpgSpikes Asia, the Festival and awards celebrating creative excellence in APAC, has today confirmed a partnership with Mondelēz International, one of the world's largest snack companies, with iconic brands such as Oreo and Ritz biscuits, Cadbury and Milka chocolate and Trident gum, for this year's festival.

The sponsorship will aim to help support, nurture and teach marketers to grow within their careers and to enhance the work they do for their brands and companies. Each session will feature thought leaders from around the region, who will share their insights and perspective on how to fearlessly tackle the biggest marketing challenges in eCommerce, programmatic and mobile. The series will take place on Friday 11 September between 9:30 - 13:00. Additionally Mondelēz International will have a Fearless Talent booth that focuses on strengthening the presence of employees online so they can shine for both their companies and themselves.
different kind.jpgA new network for creative people has emerged in recent weeks with Melbourne Creative team Jackson Hitchcock and Sash O'Driscoll embarking on a project that encourages creatives to find time outside of the usual hustle and bustle of the industry to complete short and fun briefs.

There are no judges, no awards and no mandatories - just a network of over 60 creative people embarking on an experiment that will showcase the creative work people can do when no one is watching (and when creatives should be doing something else).
Screen Shot 2015-08-28 at 8.17.15 am.jpgYalumba is one of Australia's most iconic wine labels. Everyone knows the name but perceptions of what the brand stands for are sometimes one dimensional.

With this in mind, KWP! Advertising has set out to introduce wine consumers to two sides of Yalumba they had perhaps not discovered before.

Brekky_In_Shed (1).jpgHome Timber & Hardware, known for putting the hard back into hardware, have launched 'Brekky In Shed', an online video via Cummins&Partners, that shows people the 'harder' way to make brekky for their dads this Father's Day.

The video launched on the Home Timber & Hardware Facebook page and exists exclusively online. So Go Where The Tradies Go - Home Timber & Hardware - to get all the tools you'll need to give the old man his very own Brekky In Shed.

IMG_2211 (1).jpgMelbourne digital agency Loud&Clear has appointed Fiona Wilhelm (left) to the newly created role of general manager, effective immediately.

Wilhelm brings over a decade of digital advertising experience to the agency, having previously worked at JWT London, Tag Worldwide and Saatchi & Saatchi, and a stint as the interim GM at Huckleberry earlier in 2015.
SAM_4524 (1).jpgTourism New Zealand via Whybin\TBWA Sydney, is giving travellers the opportunity to 'colour their journey' with a series of adult colouring-in sketches available to download from

Colouring-in is believed to have the same effect on the brain as meditation has on the mind. Considering these benefits, Tourism New Zealand has created four sketches of iconic New Zealand locations from the new 100% Pure brand campaign.

Webling team August 2015 (1).jpgJ. Walter Thompson Australia has acquired a majority stake in Webling Interactive, an award-winning independent digital agency based in Sydney.
Webling offers an end-to-end service covering strategy, ideation, design and development across web, mobile, social, digital OOH and experiential channels. The agency has delivered milestone projects such as the ground-breaking Tic Tac Shake & Share app; the first mobile peer-to-peer engagement campaign of its kind, an industry-first shopping app for Coles,  Coca Cola Amatil's multichannel ordering platform and a mobile led augmented reality campaign for Fanta that has won many major awards including IABs, AIMIA and Festival of Media.

Epica-2015-book.jpgThe Epica Awards - the only global creative awards judged by the cream of the world's advertising trade press, including Campaign Brief - has launched its 2015 season with new categories. The Epica Awards 2015 are now open for entries, with the official deadline September 30.

This year there are 7 new categories: Epica becomes the first global creative awards to introduce a Virtual Reality category, recognising the work that agencies are doing with the Oculus Rift, and similar devices. Other new categories this year include Personal Electronics & Devices; Restaurants, Bars & Cafés; and Product Design. There is also a new Humour category. The large Public Interest category has been divided into Health & Safety, Social and Environment.

The jury will meet in Berlin from November 16-18, followed by the Creative Circle conference and prize-giving ceremony on November 19.

bdecker_press15bwsm (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Betsy Decker, executive creative director, Translation, New York.

Winner: Tommee Tippee - Advice Wipes. I absolutely loved the Tommee Tippy piece. The dialogue is just brilliant, and concept behind the commercial is truly insightful. The idea that they made wipes out of the advice afterwards takes the campaign to another level entirely. READ MORE...

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