1111.jpgThe annual Campaign Brief Legendary Lunch is currently underway at Kingsley on Woolloomooloo Wharf.

The lunch - attended by Sydney's top creative directors - is generously sponsored by The Sweet Shop. Special thanks to Paul Prince, who flew over from New Zealand for the event.


Rob Belgiovane

Paul Bennell

Cam Blackley

Simon Bookallil

Alex Booker

Grant Booker
Grown Ups

Dave Bowman
Special Group
drama_panel1.jpgThe CLIO Awards, esteemed international advertising, design and communications competition, today announces jury members for its global awards program, CLIO Image, in partnership with WWD.

Honoring creative excellence in fashion, beauty, retail and accessories, the first deadline for submissions is January 30. The annual event will take place on Tuesday, May 5 in New York City.

Edworth_floral.jpgDirectors Tristan Houghton and Mitch Kennedy from The Producers, came home with the trifecta winning Gold, Silver and Bronze at the annual Australian Cinematography Society Awards.
Mitch Kennedy (director/DOP) picked up Gold for his beautiful cinematography for Moustache Magazine. The filmic piece "Edworth" is featured on the app release of the Magazine's 'Alter Ego' edition.

Round 5 of Sirens now open; deadline Feb 13th

f6fa556f6a759f3fd573282b521e9f7b.jpgRound 5 entries are now open for Siren Awards 2015.

Entries must have aired at least 10 times on a commercial radio station anytime between 15 November 2014 and 13 February 2015.

20141118-mr-merino-shop-1.jpgThe Woolmark Company has launched an e-commerce marketplace on its consumer-facing website, Merino.com, making Merino wool products more discoverable for consumers worldwide.

Called Merino Shop, this online tool is powered by ShopStyle and allows consumers to browse the world's finest wool clothing and accessories. This website was designed and developed by Lowe Profero, Sydney.

AWARD appoints four female leaders to council

AWARDf.jpgThe Australasian Writers and Art Directors Association (AWARD) has appointed four female senior creatives to the AWARD Council in a progressive move to ensure a greater diversity of gender and experience on its leadership team.

Kara Jenkins (creative director at Isobar Australia), Jane Burhop (co-founder of Common Ventures), Justine Metcalfe (creative partner @ YOLO), and Niccola Phillips (head of art at M&C Saatchi) have been appointed today following a call for nominations in May which received an impressive list of female leaders put forward.
30below NSW hacks image.jpg2015 may be the Year of the Sheep, but ADMA is training young marketing and advertising guns up on all the 'hacks' they need to stand out from the herd.

The ADMA NSW 30Below community is holding a 'career hacks' evening to help people get prepped in the workplace for next year. It takes place Wednesday 3 December from 6.00pm-9.00pm at The Metropolitan Hotel, 1 Bridge Street, Sydney.

Screen Shot 2014-11-27 at 7.10.35 am.jpgThe PGA has enlisted the help of an annoying, sledging scorecard to front a new campaign via independent Melbourne agency The Reactor, encouraging golfers to get a lesson from their local PGA pro.

The campaign includes TV, print and tactical point of sale and has been timed to coincide with the start of the golf season.

Frost Chiscwick Gallery signage.jpgFrost* Design has created the branding and identity for Sydney's newest 'it' dining hot-spot, Chiswick at the Gallery. Owned by renowned chef and restaurateur, Matt Moran and his MorSul business partner, restaurateur Peter Sullivan, the new casual dining venue is located at the iconic restaurant site at the Art Gallery of New South Wales (AGNSW).
Hulsbosch - UBET image 4.jpgTatts Group, Australia's largest provider of wagering, lotteries and gaming products and services, has today unveiled its new wagering brand identity by leading branding and design agency, Hulsbosch. The new name and visual masterbrand - UBET - will be launched in early 2015 across all customer touch points and communications channels.

Screen Shot 2014-11-27 at 6.30.57 am.jpgTEDxSydney is looking for brilliant creatives to help it develop videos for TEDxSydney 2015 which are between 1 to 3 minutes in length.

Just as the TEDxSydney talks do, the video should make people think, provoke, make people laugh, or just help us to see the world differently in some way. This is a fantastic opportunity to get your work seen by a like-minded, connected and creative international community. Last year TEDxSydney videos were seen by a live audience of over 2,700 in the Sydney Opera House, with 10,000 watching the live streaming event and millions catching it later on YouTube.

The Insanity of Advertising | By Fred S. Goldberg

INSANITY-OF-ADVERTISING.jpgFeel like a good read over the summer break? The best-selling The Insanity of Advertising delivers a surprising inside look at unbelievable and sometimes astonishing happenings in the ad business. Real, absolutely truthful, on the ground intel from an executive who saw it happening right before his eyes. Think Walter Cronkite with a sense of humor.

From Madison Avenue to LA,  San Francisco and Silicon Valley. It's about the advertising people and their clients, at times crazy; some crazy all the time. There's a week spent with John Wayne shooting commercials, commercials he didn't want to be shooting; the untold story behind Steve Jobs and the infamous introductory Apple '1984' commercial; what it was like working with Michael Dell as Dell Computers mushroomed from $100M to $30+B; along with insights and anecdotes recounted from dealing with advertising legends like Jay Chiat, Guy Day and Lee Clow; and entrepreneurs like Larry Ellison, Les Crane, Ben Rosen, Don Kingsborough and Joseph E. Levine.

It's an entertaining and fun read, but along the way there are meaningful insights and lessons to be learned about management, entrepreneurial people and practices, and oh! most certainly the ad biz.
International Rescue.jpgMultidisciplinary artist agency International Rescue has launched a new website with an increased roster of photographers, illustrators and animators.

"Since launching the agency seven years ago our online presence has become increasingly important", says agent/executive producer Rob Finn. "Now with Facebook, Instagram and the other channels, there are many ways to effectively showcase our artists.

"We've invested heavily in online over the years and with more options at hand the new site was a natural progression. The site enables us to integrate all of our social networks and provides a better platform to service our clients. It's elevated the experience all round, even for those just looking for inspiration".
Nick Law RGA.jpgCannes Lions has today announced jury presidents for the two categories at the centre of the new Lions Innovation festival. Y&R's global chief executive officer David Sable will take the reins of the first ever Creative Data Lions while R/GA global chief creative officer, Aussie expat Nick Law (left), will be at the helm of the expanded Innovation Lions.

Speaking about the appointments, Cannes Lions chairman Terry Savage said that both categories would be in the spotlight next year, and selecting the right presidents plays a key role in their success: "The significant planning and consultation which has gone into category development for Lions Innovation demanded equally careful consideration of who would lead judging. In David and Nick we have the epitome of acknowledged, awarded industry innovators and our juries could be in no better hands."

David Sable (below), inaugural Creative Data Lions jury president, whose career with Y&R spans almost 40 years, is recognised as an early digital entrepreneur and passionate advocate for storytelling. He views data as instrumental in striking a balance between creativity and innovation to drive stories through the right channels.
Screen Shot 2014-11-26 at 1.20.18 pm.jpgSpeight's has recruited the help of DDB to hunt for a spokesperson for Speight's Ginger Beer, the newest and gingeriest innovation which launched on 1 October.  

Suggestions from fans on the Speight's Facebook page have helped to shape the audition brief for the new face and the casting director is specifically searching for 'outstanding Kiwi red-headed talent' to be featured in the advertising campaign.

UV CB1.jpgTo celebrate 2014, Aussie music and sound company Uncanny Valley threw a party for its creative clients and friends at Nude at The Australian Youth Hotel in Glebe.

It's been a full tilt year for Uncanny Valley so far, with the launch of its audio post arm and a platter of high profile music projects. From an increasing presence in China (SDL, Tao Bao, Jolly Rancher, CCTV) to local Big W, Google, Whitsundays and Jim Beam campaigns, to #ourABC, Commonwealth Games, BBC and Foxtel Boxsets launches.
Screen Shot 2014-11-26 at 12.12.52 pm.jpgUber has changed the way Aussies get around and now dimmi, Australia's restaurant reservations website is set to change the way diners eat out with the launch of its new free iPhone app.

Dimmi's brand new app integrates 2,500 of the country's best restaurants, 1 million bookable tables, 500,000 verified diner reviews, expert reviews from Good Food Guide's, Terry Durack, Time Out's, Myffy Rigby and Gourmet Traveller's, Pat Nourse - plus much more.

inmobi_corp_cmyk_black_large.jpgInMobi, the world's largest independent mobile advertising platform has today launched the InMobi Audience Platform into the Australian market to provide advertisers with a far more intelligent way of targeting their audiences on mobile devices.
Sunglass Hut Beach.jpgSunglass Hut and OMD has brought sensory engagement to Adshel's popular Station Domination format with the #94shadesofsummer campaign.

Sunglass Hut is taking summer underground with their Station Domination in Martin Place. The campaign will spend 4 weeks bringing the summer sights, sounds and smells of both the beach and jungle to rail commuters on the Martin Place concourse.
3.jpgcummins&partners will launch a new Sydney office in January 2015, having been appointed as Vodafone's new creative agency after an extensive competitive pitch.
Set to launch on 5.1.15, the agency has also confirmed its first major hire in New York native, Kimberly Bartkowski (pictured left with Sean Cummins), who will take on a newly created national role as digital creative director in Sydney.
Bartkowski is a proven digital thought leader on a global scale, having set up and led the DIGITAS North America mobile practice as group creative director. Whilst at Digitas she led the global work for Delta and AMEX and helped win the $90 million dollar Comcast account.
Screen Shot 2014-11-26 at 6.42.19 am.jpgIconic Kiwi tyre business, Beaurepaires, has bid farewell to their trusted front man of 30 years, Vince Martin, opting for man's best friend in a fun new advertising campaign by DDB.

After winning the competitive pitch last month, DDB has worked with Beaurepaires to rekindle New Zealander's love affair with the brand and once more make Beaurepaires a house-hold name.

IMG_1637.jpgADMA is boosting its reach and capabilities by hiring data-driven marketing specialist Richard Harris to be the association's new commercial director.

Harris will be responsible for increasing the association's footprint into new sectors and regions. He will oversee the membership, education and partnership/sponsorship divisions of ADMA, and report to CEO Jodie Sangster.
Screen Shot 2014-11-25 at 1.16.29 pm.jpgDrinkWise Australia has launched the next phase of its award-winning How to Drink Properly campaign via Clemenger BBDO Melbourne, to remind young Australians to "stay classy" and drink responsibly during Schoolies and the holiday season.

First launched in February, the ground-breaking social marketing program challenges the often harmful drinking culture among many young Australians by reframing moderation as a socially- acceptable behaviour.

OpeningPoster_sc_Web.jpgTBWA Singapore recently briefed Cirkus NZ and Sixtoes Singapore  to take on the challenge of helping Airbnb make the world a little bit smaller. The new campaign launches in Australia today

Christian Greet and Norman Yeend, backed by a talented team, created this epic miniature 60 second train ride showcasing that when you use Airbnb while travelling, it makes the world that little bit smaller, with the service giving opportunities to meet people all over the world and live like a local when you visit new places.

Stewart Shanley_Daiki Lim_Ian Millner.jpgCheil Worldwide Korea has signed a deal to acquire a significant initial investment in iris, the global creative innovation network. The deal will potentially rise to 100% of the business over the next five years.

Cheil's initial investment in iris will be the start of a new partnership that will enable the two companies to extend and deepen their global capabilities in creativity, strategy, retail, digital, data, analytics, B2B and CRM, while offering clients the most progressive work available in the world today.
Screen Shot 2014-11-25 at 1.26.54 pm.jpgCHE Proximity, Melbourne has launched a new campaign to celebrate the return of the ICC Cricket World Cup to Australia and New Zealand after 23 years.

The spot was directed by The Sweet Shop's Ben Quinn.


Agency: CHE Proximity Melbourne
Executive Creative Director: Leon Wilson
Copywriter: Sam Harris
Art Director: Tom Wenborn
Agency Producer: Sandi Gracin & Liesel Haug
Production Company: The Sweet Shop
Director: Ben Quinn
Producer: Allison Lockwood
Executive Producer: Edward Pontifex
Managing Director: Wilf Sweetland
CEO: Paul Prince
DOP: Shelley Farthing Dawe
Art Director: Patrick Bennet - Melbourne, Peter Marshall - Auckland, Kumar Rajendra - India
Editor & Company: Graeme Pereira - The Butchery
Post Production & City: The Refinery, Melbourne
Music: Bob Beats (Remixed)
Music Production Company: Level Two Music

David Thomason_ 1.jpgThe world of marketing and advertising lost a giant yesterday when David Thomason passed away after bravely battling a prolonged illness.
Thomason was the client and mastermind behind some of Australia's most awarded and effective campaigns over his 12 year tenure as general manager - marketing at Meat & Livestock Australia.
Campaigns Thomason led included the Dancing Butchers, 'Red meat feel good' with Sam Neil and Sam Kekovich Australia Day for Lamb. While at MLA Thomason worked with some of Australia's greatest agencies including The Campaign Palace, Host and BMF among others and he was widely applauded for his commitment to creativity. Prior to MLA Thomason worked at George Weston Foods and Cottees.
A multi-Effie winner himself, Thomason was always passionate about effectiveness and was a tireless contributor to the Effies.

More recently Thomason was a board member of Certified Australian Angus Beef (CAAB), the Fisheries Research and Development Corporation (FRDC), and the Primary Industries Education Foundation, an organisation that provides leadership to encourage primary industries education in schools.
Screen Shot 2014-11-25 at 7.27.32 am.jpgIn Tip Top's latest campaign Tip Top and Colenso BBDO New Zealand are out to test the hypothesis that everything is better when you Feel Tip Top.

Science suggests that eating ice cream affects the same part of your brain as listening to your favourite song or winning the lottery.

yellowtail fullcol logo.jpgCasella Family Brands has announced the appointment of Ikon Communications, part of STW, as its media planning and buying agency for [yellow tail], one of Australia's most successful wine brands.
Fiona Seath, marketing manager at Casella Family Brands said Ikon's emphasis on designing and building consumer experiences closely aligns to how [yellow tail] does business.
Says Seath: "[yellow tail]'s unique positioning helped turn the brand into an icon and we are thrilled to continue this spirit of innovation with Ikon Communications.
LEGO1.jpgThis year Lego Australia will move away from its traditional product led communications at Christmas with a new television ad produced by agency Ensemble.
This is the first time a local TV commercial has been created for a Lego Christmas campaign in Australia.

Screen Shot 2014-11-26 at 9.52.51 am.jpgAustralian toilet and tissue paper manufacturer Solaris Paper has unveiled its inaugural advertising campaign via McCann Sydney to launch its new luxury toilet tissue brand: Emporia.
The campaign which will run until December 6th, focuses on communicating the brand's strength and quality message, as well as how it creates the ultimate luxury bathroom experience.

Screen Shot 2014-11-25 at 6.44.41 am.jpgDubsat has launched an iPhone app of its industry-leading MediaPro software used by advertising agencies, post production houses and brands to quality check, deliver, repurpose and access TV ads.

Says Grant Schuetrumpf, Dubsat CEO: "The MediaPro iPhone app now makes it incredibly straightforward for users to track TV ads and bookings on the go. It's also great for on-the-run last minute destination sends. You can access your job delivery statuses and playback all your assets simply and easily via the app on your iPhone."

Screen Shot 2014-11-25 at 6.17.36 am.jpgDigital agency Made In Katana has announced the arrival of young gun on the rise Laura Byrne, who joins the agency in the role of head of creative and strategy.

Coming off the back of major wins with Budweiser made for music, the ARIA awards, Triple J hottest 100 and Warner Music Worldwide (Russia, China, Indonesia and Thailand), Byrne will be tasked with the role of generating fresh, boundary pushing creative strategy for Made in Katana that reaches out to demands of the upcoming generation.
BLINDMAN-image.jpgCB Exclusive - Following on from the trailers that launched a few weeks back, Matterhorn and production company Moth Projects today premiered their first content film together entitled 'Blindman', for mortgage brokers QuickSelect.

Says Simon Campbell from QuickSelect Mortgage brokers: "As a company we like to think of ourselves as being creative and like to do things very differently from our competition.  This film is evidence of that. The clever thing for us is that it is actually a very simple product demonstration of how we guide someone through the home loan process and the journey they go on when purchasing their home."

Screen Shot 2014-11-24 at 2.09.45 pm.jpgAustralian retailer General Pants Co. and creative agency Bashful have revealed their campaign #GIVEPEACE this Christmas.

The campaign involved renaming of storefronts, online and social channels to "General Peace Co.", fundraising for charity with limited edition "Give Peace" tees designed by leading brands in store, and a social media campaign supported by Australian and international celebrities.


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A blog for advertising creatives in Australia. To pass on news or advertise on the blog, email michael@campaignbrief.com. To subscribe to Campaign Brief Magazine click here or download the subscription form. Magazine subscribers receive complimentary access to the online magazine archive (including current issue).
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