Jason Hill 1.jpgOgilvy & Mather Singapore has appointed former OgilvyOne Sydney head of strategy Jason Hill (left) to the role of chief strategy officer, effective immediately.

Building on his 10 years with Ogilvy across two markets, Hill's new role will see him leading Singapore's strategy group across a broad range of capabilities including brand planning, customer engagement, channel, data analytics and social strategy.
Previously as O&M Singapore's head of consulting and data analytics, Hill (pictured left) led teams of strategy and data specialists to combine customer insights and data analytics with creative interpretation to develop strategic solutions for some of the agency's largest local and international clients.
Jason Hill 1.jpgOgilvy & Mather Singapore has appointed Jason Hill as Chief Strategy Officer, effective immediately. Building on his 10 years with Ogilvy across two markets, Hill's new role will see him leading Singapore's strategy group across a broad range of capabilities including brand planning, customer engagement, channel, data analytics and social strategy.
Previously as O&M Singapore's Head of Consulting & Data Analytics, Hill led teams of strategy and data specialists to combine customer insights and data analytics with creative interpretation to develop strategic solutions for some of the agency's largest local and international clients.

Prior to his 2015 move to Singapore, Hill spent eight years in Australia as Head of Strategy at OgilvyOne Sydney, leading the strategic development of creative campaigns, CRM programs and strategic consulting projects.
Screen Shot 2017-01-23 at 12.55.58 pm.jpgAfter a successful creative pitch in late 2016, Fenton Stephens has produced a new radio campaign to launch the Aspirations range from Dennis Family Homes.
The campaign idea is built off the fact that for many, owning a new home is nothing more than a fantasy.

Taking a twist on the traditional fairy tale format, the ads tell different stories - each with their own happy ending. Of course, with Dennis Family Homes, owning a dream home is no longer a fairy tale, it's a reality.

Screen Shot 2017-01-23 at 11.42.00 am.jpgThe University of Southern Queensland (USQ) has launched a set of fresh film and TVC assets as part its Fearless campaign, developed by newly appointed Brisbane-based independent agency, Brother and Co.

The work, created with real USQ students, staff and graduates, positions the university as one that not only helps its students discover knowledge, but also develop the belief to put it to use.

Brother and Co. executive creative director Piet Human, said the TVC showcases three USQ students and their fearless pursuit of learning and growth.

Victor Manggunio_640x500.jpgVictor Manggunio, Chief Creative Officer of Leo Burnett China, based in Shanghai, is joining AdFest as Jury President, Media Lotus & Effective Lotus.

"It's a great honor to accept this invitation and play a role in judging the Media Lotus and Effective Lotus winners - two categories that require the right balance between creative and strategic thinking. I'm really looking forward to seeing which brands and agencies win this year," says Manggunio (pictured), who has worked in the region for 22 years and joined Leo Burnett China as Chief Creative Officer in 2015.
image001.jpgNaked has been announced as creative agency of record for the Sigma Pharmaceuticals business. The appointment comes after a competitive pitch and sees Naked lead strategy and creative for Sigma's retail pharmacy brands, including Amcal and Guardian pharmacies.

Says Sarah Pizzey, general manager, merchandising and marketing, Sigma Pharmaceuticals: "Through the pitch process Naked demonstrated a depth of thinking and an understanding of the retail sector that gave us confidence that they recognise the opportunities for our brands and can help us realise them. We are excited about what we have planned and are already well underway with putting the thinking into action."
BelBare.jpgCarnival Productions has announced that director and photographer Bel Bare has joined its roster.

Following on from a highly successful career as a creative director in Australia, Bare has carved out a niche as a successful culinary director and DOP. Working across both stills and motion highlights a natural extension of her palette and inspiration as designer.

With the benefit of a strong stills photography portfolio in addition to her motion work, Bare's passport boasts frequent visits to the UK, France, Canada and Australia - such is the diversity of - and repeat collaborations with - her clients.

Says Bare: "When I decided to return to Australia to shoot, I looked no further than Carnival because I wanted to collaborate with a team that were seriously passionate about shooting food. Carnival have aligned themselves with some of the best food shooters in the world, and not by chance - they are very talented. It's exciting for me to be in such amazing company, and on home turf."
5 (1).jpgInitiative Sydney has announced three new leadership positions and appointed executives from diverse backgrounds to help lead the agency as part of Initiative Australia's overall transformation.

The appointments include former Nine Entertainment Company digital lead Andrew Cambridge in head of digital, Sydney role; Ian Smith in head of partnerships role and Nick Wokes as new client group director role.
JIF_Posts-LR[5] (1).jpgMoving Jif Cream from the back of the cupboard to the front, Unilever has launched its cheeky new 'End BBQ Neglect' campaign set to relaunch the product via ZOO Group Sydney.

Following a competitive pitch, ZOO Group Sydney was tasked to reposition the heritage product to appeal to a younger generation after a 19 year marketing hiatus.

The campaign demonstrates how Jif can help save items/possessions at risk of being neglected or even worse, thrown away starting with the key issue of BBQ neglect. Be it a 2, 4 or 6 burner, or the public barbecue at the park, Jif can help keep our nation Snag Happy.

G&M_Eyecare_logo.jpgGeorge & Matilda Eyecare has today announced the appointment of MediaCom Melbourne as its new media agency. MediaCom's appointment will see The Content & Connections Agency deliver local and national planning to elevate the new optometry brand as a recognisable, significant and innovative force amongst consumers in Australia.

In a major development for the industry, George & Matilda Eyecare was unveiled in May 2016 as a new, national optometry network based on partnerships with independent optometrists with a successful track record and strong reputations in their local communities. The new group, led by former Luxottica Retail, Asia Pacific CEO, Chris Beer, will combine the marketing, systems, technologies and resources of a bigger business with the personalised service and local trust enjoyed by successful independent optometrists.
Screen Shot 2017-01-23 at 7.08.23 am.jpgSpirit of Tasmania has launched a new brand campaign via Leo Burnett Melbourne, which embraces the motivation and mindset of the 'spirited traveller'.
These 'spirited travellers' choose a different kind of journey when planning their holiday to Tasmania. They would rather take their own car, take more time, have a memorable on-board experience and embark on their own exciting adventure when they arrive at their destination.


ThinkTV picks Atomic 212° as branding partner

KIM-PORTRATE_021-1024x932-1260x840 (1).jpgThe television industry's marketing body, ThinkTV, has awarded Atomic 212° a highly-coveted brand livery contract, once again establishing the agency as an industry-leading creative powerhouse.

The win comes as ThinkTV reinvents its brand image, as part of its mission to re-energise the position of television in a crowded and rapidly changing media market and to keep the medium top of mind for marketers and media agencies.
Harts - Powerless Promo.jpgEvery Monday check out the coolest syncs and singles ~ courtesy of The Music Network and CB ~ and get some inspiration for your next campaign.QLDTMR - Sarah Blasko.jpg

In this week's Australian Singles Report, Open Road Entertainment, Mana Music and Synch House claim TMN's top syncs of the week, while Straalen's intricate ballad Help is the current undiscovered pick for a future sync track.

Watch the promo for NBC's Powerless Network
Stream this week's Sync Alert

On the Australian digital and airplay charts, Ed Sheeran takes both #1 and #2 on the Artist Top 50 with new singles Castle On The Hill and Shape Of You, mirroring the success he saw on the Most Added chart. Dominating radio additions last week, The Chainsmoker's new track Paris is the hottest new track added to radio this week.


Damon Stapleton: 11 seconds with Madiba

20131208-121457 (1).jpgAn older piece taken from the archives of damonsbrain - a blog written by Damon Stapleton, chief creative officer of DDB New Zealand

I met Nelson Mandela twice. Each time it was fleeting but those 11 seconds have stayed with me. The second time was about 4 seconds long and we were completely alone. I was working at an agency called TBWA Gavin Reddy in Houghton in Johannesburg. Houghton was the suburb where Mandela lived.

I was walking to work early one morning because my Beetle had broken down for the third time that month. I was walking down a road and not really looking up. I sensed somebody in front of me. About 10 metres away stood Nelson Mandela. His bodyguards were a little way back. He was going for a walk. I was going for a walk. We were walking. We were alone on an empty street. Fuck. What do I do?
Screen Shot 2017-01-23 at 6.18.40 am.jpgAustralian gourmet pizza retailer Pizza Capers has branched into the wrap market and has launched its latest "Phat Boy Pizza Wrap" campaign on TV, cinema and digital media created via advertising agency Boomshaka.

The "Phat Boy Pizza Wrap" is the latest product development in the highly competitive pizza industry and provides consumers with bigger, tastier, more filling wraps than many of their food service competitors.

Cannes-Grand-Hotel.jpgEarly indications suggest there are hundreds of Aussies and Kiwis (including expats) going to Cannes this year - and delegate numbers worldwide are expected to be up from last year with more seminars and events at Cannes 2017 than ever before.

Campaign Brief, with the generous support of Sydney-Auckland-Los Angeles based production company Photoplay (who are once again going to Cannes this year), will be hosting our annual Welcome Cocktail Party for the Aussie and Kiwi delegates on Monday 19 June from 5.30pm. Venue TBA.

PP_Master_Identity.jpgSpecial guests include many of the Australian jurors and several prominent creative directors from around the world. If you are an Aussie or Kiwi (or an expat) going to Cannes, let Lynchy know now to secure your ticket: michael@campaignbrief.com


LBB-BEACH-2.jpgLBB & Friends are back on the beach for Cannes 2017 - and LBB member agencies + production companies from Australia and NZ* are invited

Every year Little Black Book hosts one of the most fun, relaxed, and productive events at the Cannes Lions - the LBB & Friends Beach, opposite the Miramar on La Croisette. And you're invited to hang out there from Tuesday thru to Saturday if you work for a LBB member agency or production company in Australia or New Zealand*.
Fadi-Yaish640x500.jpgFadi Yaish is to join this year's jury panel as Jury President, Outdoor Lotus and Press Lotus. AdFest 2017 will take place in Pattaya, Thailand from Wednesday 22nd to Saturday 25th March.

As Regional Executive Creative Director at Impact BBDO, Yaish (pictured) has helped to make the Middle East famous as a hotbed of creativity. One year after joining Impact BBDO in 2013, the agency ranked #6 worldwide in the Directory Big Won Rankings. This year Yaish ranked #4 ECD worldwide according to the Directory Big Won Rankings 2016.
Dan-Wieden.jpg549f4c4d90016_lee_clow (1).jpgThe One Show, the most prestigious awards show in advertising and design, has today announced the jury for the newly created Cultural Driver Award.  

The jury is made up of artists, tastemakers and creatives, including the inimitable will.i.am; Derek "Fonzorth Bentley" Watkins, Grammy-nominated producer and author who came to fame through P Diddy; Tinker Hatfield, who designed the majority of Nike Air Jordan; and advertising legends Dan Wieden and Lee Clow.

The Cultural Driver Award celebrates influential ideas and executions that have had a noticeable impact on pop culture, often transcending the traditional categories in advertising and design. The special award will be presented for the first time at the 44th Annual One Show Awards on May 12 at Cipriani Wall Street in New York City.

The complete jury can be found here.
Screen Shot 2017-01-20 at 12.28.14 pm.jpgToyota New Zealand has released a new campaign today for the rebuilt Hilux, that centres around a story of Kiwi mateship, created by Saatchi & Saatchi, New Zealand.
Says Corey Chalmers, ECD, Saatchi & Saatchi: "The new Hilux redefines what toughness means. At the same time, the idea of the staunch Kiwi bloke is going through a bit of a change as well. We wanted to reflect this new world in a tale of a mates helping mates - not just by towing something, but helping them through good times and bad. So while Kiwi blokes are often men of few words, when it's time to chat things out, a decent hitout in a Hilux can be just the tonic to help them get through the rough stuff."

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Screen Shot 2016-10-22 at 12.31.04 PM.pngWe hope you, like over 165,000 other ad professionals registered on Bestadsontv.com throughout the world, enjoy visiting the site regularly to check out the very best and latest advertising in all mediums being produced worldwide.

BestadsPRO Membership is only US$30 per year (less than 60 cents per week)
* Full access to the bestads Members Directory - you can now view the profile pages of over 110,000 members throughout the world, and contact them directly via their email address. Great for contacting long lost colleagues!
* BestadsPRO Membership lets you access every Archive video - going back to 2003.
* BestadsPRO Membership lets you download any video or image file on the site (instead of paying US$5 per spot) so compiling your own reels of great Automotive or Beer commercials, for example, is now a breeze - and much more affordable.
* BestadsPRO Membership gives you access to:
* Full access to the complete bestads Rankings (by Agency, Country, Creative Director, Creative, Director, Production Company etc) - going back to 2003.
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9c7fac24-83d9-4095-a637-66c0f74ac647.jpgLittle Black Book's Australasian member agencies and production companies: why the LBB & Friends Beach should be your home-from-home in Cannes in June

The LBB & Friends Beach has become the place to network, make deals, socialise, grab lunch, hold meetings and even just take a dip in Cannes every year. With the support of our sponsors, we have been able to bring this free event to the Lions festival each year and we will be back for 2017.

The good news is that LBB member agencies and production companies in Australia and New Zealand will once again enjoy Access All Areas. Silver members receive five wristbands for the week, Bronze members receive three.

BEST-AD-JOBS-JAN-2017.jpgA joint initiative of Bestads and Campaign Brief, TheBestAdJobs.com offers recruiters and agencies a fantastic low rate of $50 per job listing.

TheBestAdJobs.com reaches the international audience of bestadsontv.com and the Australasian audience of campaignbrief.com, campaignbrief.co.nz and campaignbriefasia.com.

New and featured jobs have visibility on the Bestads and Campaign Brief sites 24/7, reaching upwards of 300,000 unique visitors a month.



Puffling Founder Photo.jpgAustralian start-up, Puffling, has launched with its sights set on the advertising industry to disrupt the marketplace for employment for return-to-work mothers.

Puffling describes the model as the next evolution of job sharing, focusing on finding female advertising talent, matching them with a highly skilled partner and then placing them into a full time role together.

Puffling image (1).jpgPuffling pairs will be able to solve double the number of problems on twice as many brands, it gets more women back into the industry to support gender diversity and harnesses the power of mums who are some of the most talented yet underutilised people in the industry.
Screen Shot 2017-01-20 at 8.35.32 am.jpgM&C Saatchi Sydney has launched a new spot for St Vincent de Paul Society which champions the brave Australians who have the courage to 'run' from abusive homes.

There are thousands of Australians out there who have all the qualities of a hero. They're strong. They're brave. They're tough. But they're not celebrities, or superstars. They're men and women who find the courage to run from abusive homes, who will do anything they can to keep their children safe. They're the people who need your help.

image.jpgCommercial Radio Australia has launched a new radio campaign via Eardrum, Sydney. Commercial Radio Australia thought it was time to give some of the 'other' audio platforms their fair share of airtime.

234361-Inside the Woolworths Summer Sensorium-db9bb4-large-1484822659 (2).jpgThe Woolworths Summer Sensorium is taking place at the world-renowned tennis tournament in Melbourne from Monday 16 - Sunday 29 January. In conjunction with the Woolworths marketing team, BEcause Experiential Marketing, devised the exclusive, free visitor experience on Grand Slam Oval at Melbourne Park with an experience that appeals to all five senses with 'A Taste of Australian Summer'.
nancy_hartley_(3).jpgNancy Hartley, creative partner at Rumble Creative & Media in Brisbane has been picked as one of the international judges for Axis Awards 2017, held in New Zealand.

She will be joined by another international judge Chuck Rachford, SVP, executive creative director; Cossette, Canada.

Hartley formed the Australian independent agency in 2014 with her creative partner of 14 years, James Burchill. The pair were long-time ECDs of agencies both independent and multi-national and led the creative team on the ground-breaking Best Job in the World campaign for Tourism Queensland. Hartley represented Australia as a juror at Cannes for the second time in 2016, and has judged most major award shows including D&AD, One Show, Spikes Asia, Dubai Lynx, and AWARD.
Screen Shot 2017-01-20 at 6.25.59 am.jpgGreat ideas are killed every day. The 2017 ANDY jury will stop at nothing to save them.

The Andy Awards has unveiled the second animated film in its call for entries campaign for the 2017 Andy Awards via Deutsch, New York which mocks stereotypical PSA-style campaigns.

Michael_Szumowski (1).jpgRumble Studios has kicked off 2017 with the addition of Michael Szumowski as music supervisor.

Having spent the last six years as head of creative/A&R at iconic music company Alberts, (where he signed such artists as San Cisco, Montaigne, and Josh Pyke), Szumowski brings a wealth of industry experience to the thriving Sydney studio.

Says Tone Aston, co-owner, Rumble Studios: "We spent a lot of time figuring out what we wanted out of a music supervisor. We wanted someone who could bring creative thinking to the role, not just contract negotiations. In every meeting we were taken aback by Michael's ideas and thought processes around artists, influencers, management and labels."

Szumowski's vision is to be involved early in conversations and creative concepts with the client, using his experience and artist knowledge to bring bigger picture suggestions to the table. As an accomplished composer and producer Szumowski brings an insightful perspective to projects.

Says Szumowski: "Having spent years working closely with artists and key music industry people I've experienced first hand the positive outcome for both the brand and the artist when there is an alignment in the creative strategy. I'm excited to be working with the forward thinking team at Rumble to bring a leading edge approach to the music supervision space."
effie_australia_logo_2017 (2).jpgThe Communications Council has today announced the 2017 Call for Entries for the Australian Effie Awards, with the closing date set for Thursday 20 April.

Running for the ninth consecutive year, the awards celebrate the effectiveness of creative communications, recognising campaigns that can demonstrate outstanding measurable results.

Following an annual review, three new categories will be introduced this year to award work in important and evolving areas, including:

·       Marketing Solutions other than Communications - How the core solution to the marketing challenge helped a business to grow or overcome barriers using marketing levers other than communications e.g. product, pricing, distribution or innovation.
30sec_TVC1.jpg303 MullenLowe Perth has unveiled a brand campaign for Southern Plus - the new home care brand from aged care provider Southern Cross Care, WA - which follows an extensive brand development program led by FutureBrand.

The Australian aged care sector is under pressure to meet growing demand for care services. Government reforms are giving people greater control and choice by allowing them to select service providers that best meet their needs either at their homes or in residential facilities.

Bega-Cheese.jpgBega Cheese Limited has today announced it has reached agreement to buy Mondelēz International's Australia and New Zealand grocery and cheese business (MDLZ Grocery Business) and with it some of Australia's most iconic brands.

The sale includes brands such as Vegemite, ZoOsh and Bonox - and other products using the Kraft brand under license for items such as peanut butter, nut spreads, processed cheese slices, ambient cheese spread, latest.jpgmayonnaise, parmesan cheese, Kraft Easy Mac and Kraft Mac & Cheese. It also includes the Port Melbourne site. Bega will also receive a license to the Dairylea brand for use in Australia and New Zealand.  Philadelphia is not included in the deal.

The company will pay AU$460 million for the business and the acquisition is said to be the next step in the Bega evolution towards becoming a great branded Australian food company.
01 (1).jpgSydney motion graphics studio Motionlab has created a new animated video for the Office of the Australian Information Commissioner (OAIC) that help start-ups get off on the right foot in dealing with critical privacy concerns.

Says Alison Wares, assistant director for strategic communications and coordination at OAIC: "It's a fantastic animation that conveys some dry information in a fun and inventive way. Motionlab was a pleasure to work and collaborate with. The designs work really well and the graphics are quite distinctive, especially compared to other government departments - which is great."

free_singapore_tour_900 (1).jpgThe Singapore Tourism Board (STB) has appointed Zenith as its new global media agency. The win expands Zenith Australia's tourism roster, sitting alongside Singapore Airlines.

The contract will commence on 1 April 2017.

The STB account win continues a strong period of growth for Zenith Australia, winning ALDI in November 2016.
Screen Shot 2017-01-18 at 9.36.51 am.jpgExit's Garth Davis' debut feature and DGA nominated 'Lion' is set for its Australian release tomorrow.

With an impressive start at the US box office and following its State Theatre premiere in Sydney on December 19, with the stars of the film Dev Patel, Nicole Kidman, and David Wenham attending, Lion will be released on more than 250 screens across the country this Thursday.

Beautifully shot by Exit alumni Greig Fraser, Davis' long-time friend and collaborator of 20 years, the story came to Davis via See Saw Films producers Ian Canning and Emile Sherman. While at Sundance festival promoting the Emmy-Award winning Top of the Lake, Sherman and Canning shared Saroo's story with Davis after reading an article about him finding his birth mother.


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A blog for advertising creatives in Australia. To pass on news or advertise on the blog, email michael@campaignbrief.com. To subscribe to Campaign Brief Magazine click here or download the subscription form. Magazine subscribers receive complimentary access to the online magazine archive (including current issue).
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