gg-1 (1).jpgNGIS Australia is Premier Cloud Partners for Google Maps API and is running breakfast events in Sydney and Melbourne on March 1 and 2 respectively to educate attendees on how location technology can heighten brand engagement.

The Sydney breakfast will be held at Google, Pyrmont, on March 1 at 8:30am - register here.

The Melbourne breakfast will be held at The Hub, Southern Cross, March 2 at 8:30am - register here.

VIEW THE SYDNEY EVENT VIDEO
VIEW THE MELBOURNE EVENT VIDEO
latest.jpgPublicis Media has announced today it will realign the 20th Century Fox account in Australia to Blue 449, from stablemate Zenith with the view to delivering the best strategic fit for the future of 20th Century Fox's business. The agreed transition from Zenith to Blue 449 Australia will take place in the coming weeks.
Screen Shot 2017-02-24 at 8.28.11 am.jpgCreated by Showpony Advertising as part of an integrated Summer campaign, the Balfours Bay web series was designed to help re-engage South Australian teens with South Australia's oldest bakery. And judging by the stats it's working with the web series already clocking up over half a million views via Facebook and YouTube.

Says Andy Scott, CD, Showpony, on the idea to develop a 'soap-for-web' series: "A whole generation of Aussies have 'grown up' watching Neighbours and Home and Away after school with their kids doing the same. So we set out to create a fun, mildly insane new Aussie drama featuring a human and pastry cast. Welcome to Balfours Bay, a place where the pastries you love, love you back."

VIEW THE SERIES
2cd823d5bad2cf9eae8c8d3f12d951c1.jpgDigital measurement, a trustworthy digital value chain, building brands online and growing mobile value will be the key priorities for IAB Australia in 2017 according to its CEO Vijay Solanki.  

Speaking today at a media briefing supported by the IAB chair, Nicole Sheffield, Solanki noted the watchwords for the year will be simplify and inspire, as the IAB works with marketers, publishers, agencies and adtech vendors, as well as driving positive collaborations with other industry bodies.  Solanki also announced the launch of three new Councils and the appointment of a new regulatory affairs director, Kamani Krishnan.
TailormaidPortraits-Hi-62 (1).jpgIn its eleventh year of trading, Sydney based PR agency, Tailor Maid Communications (TMC) has announced the expansion of the agency introducing a dedicated digital marketing, social and content division.

The appointment of the new department takes the TMC staff numbers to 16, with further growth and expansion projected within the year across the company.
Clemenger BBDO Melbourne group photo (1).jpgCompeting against Australia's best digital agencies, the Clemenger Group has built a bespoke offering called 'LogicalMagic' to win Myer's digital business and help deliver Myer's ongoing digital transformation through data, technology and creativity.

Based at and run by Clemenger BBDO Melbourne, 'LogicalMagic' combines talent from Clemenger BBDO Melbourne, CHE Proximity and EG+ to give Myer an unrivalled proficiency in digital strategy, digital creative, data, development and MarTech. The win builds on Clemenger BBDO Melbourne's existing relationship as Myer's advertising agency of record.
McCreadie-Gary.jpgAndy_DiLallo_MCSaatchi-web.jpgCB Exclusive - Campaign Brief can reveal that TBWA\Sydney ECD Gary McCreadie is departing the agency to take an ECD role at a new agency start-up partly funded by M&C Saatchi.

McCreadie's replacement is the multi-awarded Andy DiLallo, who departed the M&C Saatchi Sydney chief creative officer role in November last year. DiLallo will join TBWA\ in June as chief creative officer.
The Lab Reflect - Seshanka Samarajiwa  (1).jpgHow do we define ourselves? What are we passionate about? What are we proud of? What do we share with the world around us?

These are just some of the questions raised in the latest episode of Canon Australia's The Lab series, titled Reflect via Leo Burnett, Sydney. Reflect looked to challenge three photographers in the way they would capture a typical portrait, with a twist.

VIEW THE FILM
NRL 60 second image 1 (1).jpgLast week Archibald / Williams whet the appetite of footy fans around the nation with the release of a 30 second teaser film asking; Who will make history this year?

Today sees the launch of its 60-second spot to kick off the NRL's 2017 Telstra Premiership Season.

VIEW THE SPOT
A Spatial Sound VR Workshop 2.jpgNylon Studios is hosting a workshop at ADFEST 2017 that will give people a crash course in the power of sound and music on Thursday, March 23 from 2:30pm-4:45pm at the Royal Cliff Hotels Group in Pattaya, Thailand.

Hosted by Nylon Studios' co-founder and creative director, Simon Lister and global executive producer, Hamish Macdonald, the workshop will explore the potential of Virtual Reality within the world of advertising.

Limited to 60 people only, all delegates MUST register in advance by clicking here or submitting this workshop registration form. You must be a registered delegate of ADFEST to sign-up.
Screen Shot 2017-02-23 at 9.53.11 am.jpgZOO Melbourne ECD and partner Alex Wadelton is selling what might be the world's most connected car (using the six degrees of Kevin Bacon method).

Wadelton is selling his Nonno's 1997 Mitsubishi Lancer, a car with connections to Winston Churchill, Adolf Hitler, John F Kennedy, Benito Mussolini, Elvis Presley, Michael Jackson and many, many more.

The bidding starts at $800.00.

VIEW THE ITEM ON EBAY
Cooper St visual (1).jpgSydney based independent digital marketing agency Search Insights has won fashion brand
Cooper St following a competitive pitch.  Billings are undisclosed.
 
For over 25 years, Cooper St has enjoyed a strong resonance with modern Australian women. The brand is synonymous with stylish, on-trend, broad appeal fashion pieces, perfect for busy social women.

In recent years the brand has gone through a successful reboot and rebrand which has resulted in 30% growth YOY for FY15/16. The brand was acquired by Hotsprings in December 2015 and are formulating a strategy to capitalise on the opportunity for further growth in Australia and internationally via majors, boutiques and flagship retail stores.
MADC-develping-creative-sanstext (1).jpgUPDATED - NEW DATE: WEDNESDAY, MARCH 8

MADC Presents has been pushed to a new date of Wednesday March 8. If existing ticket holders are unable to make that date, they are welcome to apply for a refund through the booking site HERE.

The next installment of MADC Presents explores the subject of developers and technology, and how their role is now so essential in the creative process. Isobar Australia ECD Carmela Soares (left) will take to the stage along with senior mobile developer Kruti Patel (right) on Wednesday, March 8, at The Local Taphouse in St Kilda.

BOOK TICKETS HERE
Ian Strange - SHADOW online poster (1).jpgScoundrel Projects has announced it will be presenting an exhibition of visual artist Ian Strange's, new body of work titled 'Shadow' on March 2, 6-9pm at Level 1, 13-15 Levey St, Chippendale. Opening night March 2nd 6-9pm, then running daily till the 12th March from 10am-6pm.

Between 2015 and 2016 Strange created and documented five new art interventions directly onto red-brick Australian homes. Painting the homes entirely and working with large production and film crews this exhibition features five new large photographic works and an immersive film installation. The exhibition premiers March 2nd in a pop-up exhibition in Chippendale, Sydney.

WATCH THE 'HOME' ABC iVIEW TRAILER
MLA_PressReleaseImg.jpgMeat & Livestock Australia (MLA) has launched a package of new ground-breaking online services for Australia's livestock producers, with Isobar engaged to develop and deliver the new services.
 
MLA is the marketing, research and development service delivery provider for Australia's red meat industry - delivering world-class research, development and marketing outcomes that benefit over 50,000 Australian cattle, sheep and goat producers.

WATCH THE FILM
Graeme Wood.jpegStarcom Australia has today announced the appointment of Graeme Wood to the role of national strategy director.

Wood joins Starcom from m2m Media where he was head of strategy. He has more than 12 years experience in the media industry and has also previously worked with OMD in strategy and led the agency's successful pitch for Frucor last year.

Born in the UK, Wood was also strategy director for Europe on the Mondelez account at Carat Global, responsible for communications strategy, media innovation and marketing effectiveness for clients Oreo, Philadelphia, Trident and Halls, among others. He has worked at media and digital agencies across clients in the FMCG, travel, finance, fashion and telecommunications categories, and was on the Institute of Practitioners in Advertising's social media and training committees.
Software 360x240.jpgNational advertisers are being urged to take a fresh look at regional radio in 2017 as the industry prepares to undertake more than 30 regional radio surveys across Australia this year and rolls out software to provide ad agencies with free access to the data.

Commercial Radio Australia chief executive officer Joan Warner said the initiatives would give media agencies easy access to up-to-date and compelling data on radio audiences across regional Australia.
Screen Shot 2017-02-23 at 7.45.25 am.jpgARN has launched a new TV, digital and social campaign for Sydney's KIIS 1065 and Kyle & Jackie O via JOY, a fun and revealing look at what real people actually think of the radio duo.
 
This new campaign delves deeper than ever before, going behind the scenes and providing audiences with a cheeky glimpse into the minds of Kyle & Jackie O.

VIEW THE FIRST SPOT
VIEW THE SECOND SPOT
VIEW THE THIRD SPOT
MarkHollands1-244x165.jpgNewsMediaWorks has today announced the resignation of chief executive officer Mark Hollands after almost four years with the organisation.

Under Hollands' leadership, NewsMediaWorks has undertaken a series of initiatives to support Australia's leading news media publishers and communicate the sector's value proposition to advertisers.

Damon Stapleton: The value of a pencil

imgres.jpgA regular blog by Damon Stapleton, chief creative officer of DDB New Zealand

I have been lucky enough to be invited to judge D&AD this year. They asked me to write a story about the value of a pencil. This is what I wrote.

"Price is what you pay, value is what you get." - Warren Buffet

I apologise in advance for the unnecessary use of nostalgia and being a little romantic about it all. Actually, I don't.

It was ten years ago that I first saw it.

I had flown fifteen hours on an Airline that didn't offer Chicken or Beef. Or, any comfort for that matter. You know those flights you get when you desperately hope there will be a little screen in front of you and instead all you find is the back of a chair. It was one of those flights.
DT Union team Feb 2017 (1).jpgDesignworks Group's full service digital agency Union Digital has expanded its capability and global reach by announcing it is joining forces with fellow WPP AUNZ digital agency, DT, the region's largest creative technology group.
 
Under the deal, Union will adopt the DT brand and begin offering the group's New Zealand clients a vastly expanded set of specialist digital marketing capabilities, including certified expertise across all major enterprise platforms such as Adobe, Sitecore and Kentico.
Adriana Colaneri & Greg Brown v2lr (1).jpgFull-service global content agency The Story Lab has appointed Adriana Colaneri (left) as managing director, Australia and New Zealand.

A key agency brand for Dentsu Aegis Network, The Story Lab is a global investor, producer and distributor of premium entertainment content. Since its launch in 2015, The Story Lab has been distributing successful prime-time TV shows and delivering innovative content investment, partnerships and monetization solutions to advertisers.

Greg Brown (right), president of Dentsu Aegis Network's investment division Amplifi, said the appointment would position The Story Lab for future growth and expansion of services.
BGCA3324_OSP1_2048x1717_GC_1[1].jpgTatts Group Lotteries has revealed the first major repositioning of its Instant Scratch-Its brand in more than a decade with its new national #joyments campaign created by GPY&R Brisbane.

The campaign focusses on how Instant Scratch-Its deliver little moments of joy that brighten up Australians' lives everyday.  

The campaign will be predominantly supported by digital and social media advertising and activities, along with instore promotions throughout Instant Scratch-Its' network of more than 4000 retailers.

WATCH THE VIDEO
Screen Shot 2017-02-22 at 11.29.52 am.jpgAfter almost 25 years, one of the most famous Australian jingles is making a comeback to TV in a brand new advertising campaign to celebrate Aeroplane Jelly's 90th Birthday developed by Communicado alongside Ross Creative Counsel.

Recognised as one of the catchiest jingles and listed in the National Film and Sound Archive (NSAFA), the nostalgic 'I Like Aeroplane Jelly' song and original 1960 advertisement featuring the famous brand icon, 'Girl On A Swing,' has been recreated with a modern twist.

VIEW THE SPOT
3 (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Lisa Fedyszyn, associate creative director, Droga5, New York.

BEST TV
Winner: "Spread the word, darlin'. Omar back!" The Atlantic: Am I Typecast?. Runs for 2mins 50secs but it held my attention the entire time. Beautifully written, and (type)cast. It's funny, clever, and thought-provoking. And in a time of Swedish terrorism, bowling green massacres, and other alternative facts, it's never been more imperative to question the answers we are fed. READ MORE...

Top 5 reasons agencies fail to achieve greatness

Ben_1_BW (2).jpgBy Ben Fletcher (pictured), managing director at Generate

Out there in agency land there are a million variants on a theme. Different models, different products and services, different management styles and different levels of success. Whilst all these agencies might appear different from the outside, when you look under the hood they actually tend to share many things in common. This is especially true when you look at how the business and their finances are managed.

I've been fortunate enough to work as an advisor with many successful boutique agencies over the years and thought it might be useful to turn what these guys are doing on its head to explain what less successful agencies might be doing wrong. With that in mind, here are my top 5 reasons why agencies can fail to achieve (financial) greatness.

1. Failing to plan
A common problem for agency owners is spending all of their working hours, and many more at home, working IN the business rather than working ON the business.
16797868_799680453530910_5382339385344220741_o (1).jpgOn Saturday, February 18, Curious Film went to the New Zealand Film Awards presentation in Auckland with 3 different feature films it's been involved with - Hunt for the Wilderpeople, Turbo Kid and Born to Dance up for 22 nominations in 15 categories.

Hunt for the Wilderpeople and Curious Film celebrated 7 wins, Best Film, Best Director, Best Screenplay, Best Actor, Best Supporting Actor, Best Supporting Actress and Best Post Production Visual FX.
Mark Tuttsell_Donald Gunn.jpgYesterday Campaign Brief Asia posted the list of the top winners from the Film Category at AdFest from the first festival in 1998 through to last year. There's some great work in the winners list and nearly all of then stand the test of time and could easily be winners again today. With such a prestigious list we have asked some of the big creative names in global advertising to 'judge' the 17 past Film Grand Prix winners and choose their best. To kick it off we asked Mark Tutssel (Global Chief Creative Officer, Leo Burnett Worldwide and Creative Chairman, Publicis Communications​) and Donald Gunn (Founder of The Gunn Report) to nominate their favourites over the past 19 years.

More reviews will be rolled out over the next few days.

Mark Tutssel,
Global Chief Creative Officer, Leo Burnett Worldwide
Creative Chairman, Publicis Communications​
AdFest is one of the industry's most respected industry events. It celebrates the uniqueness of local culture and showcases the richness of the region's cultural diversity. It also is a champion of creative excellence. Over the course of the last 19 years it has recognized some of the world's finest commercials.
Mossy & Claud CROP med res (1).jpgGrey Group Australia has today announced Anthony Moss has joined as executive creative director, to lead the Melbourne creative department.

"Mossy" joins from CHE Proximity. Prior to this he spent time at Clemenger BBDO Melbourne, after spending six years in the US at Crispin Porter + Bogusky and Gotham Inc.

He started his career at Saatchi & Saatchi, Sydney, 20 years ago and his globally awarded campaigns span every category and features clients from American Express to AustralianSuper, Bonds to Burger King, Latitude to Lexus, Mercedes Benz to Microsoft and Telstra to Tooheys.

The One Show extends deadline to Fri, Feb 24

Screen Shot 2017-02-22 at 6.50.09 am.jpgThe One Club for Creativity, the world's foremost non-profit organization celebrating creativity in advertising and design, has today announced entry deadline extensions for the 44th Annual One Show Awards and the ADC 96th Annual Awards. The new deadline is this Friday, February 24, 2017.

The One Show and the ADC Annual Awards will take place at The One Club for Creativity's Creative Week (May 8-12) in New York City, the preeminent festival celebrating the intersection of advertising, design and the arts.

Visit www.oneshow.org to enter The One Show. Visit www.adcawards.org to enter the ADC Annual Awards.
Screen Shot 2017-02-22 at 6.44.12 am.jpgRexona has executed a consumer stunt in Sydney's Macquarie Shopping Centre via digital content agency Mindconsole, and used the footage of shoppers' reactions to form a new series of online videos tying into Rexona Invisible Dry, the deodorant brand's no white marks range.
 
Released today, the video content sees shoppers being steered towards a construction site walkway, which features a 4K OLED screen that is 'invisible' until the stunt begins.  When stepped on, the screen comes to life and appears to shake, shatter and break under the pressure of the pedestrian's footsteps.  Startled stunt-goers were thus compelled to take up Rexona Invisible Dry's campaign message, 'Believe in the Invisible', in a new and interesting light.

VIEW THE VIDEO
VIEW THE 15 Sec PRE-ROLL
trucklow.jpgThe world is running out of sand. Sand is used in everything from construction to pharmaceuticals, and as a result two thirds of the world's beaches are retreating.

To help fight the global sand shortage, DB Export, via agency Colenso BBDO, Auckland, is once again turning to the collective power of beer drinkers.

The brewery has built a fleet of machines that let their drinkers instantly turn their empty bottles into sand substitute. DB Export Beer Bottle Sand will then be supplied to construction companies and commercial partners, reducing the country's dependence on beach-derived sand. To do their bit, New Zealanders simply have to empty a bottle of DB Export.

VIEW THE CONCEPT
CB FEB 2017-COVER.jpgDriving a catalyst for conversation by creating the only person designed to survive a car crash,     convincing a bank there's more to life than money, hanging a pair of talking balls on a billboard high above the city street and making the internet very angry indeed, one agency certainly made the work count in 2016 and has come out on top. For a record ninth time Clemenger BBDO Melbourne is Campaign Brief's Agency of the Year.

Clemenger BBDO Melbourne creative chiefs James McGrath and Ant Keogh believe people have better things to do with their time than worry about advertising. They are late for work, they have to dig a hole in their backyard, they have to take their daughter to a Nordic-themed birthday party... so who has the time for anything really?

Therefore, when it comes time to talk to them, Clemenger BBDO Melbourne aims to make it count.
CB-HOT-LIST-2017-WEB-1.jpgThere were several agencies that gave Clemenger BBDO, Melbourne a run for its money in the final shortlist for Campaign Brief Agency of the Year. Here are 10 that made the Campaign Brief Hot List, and 20 more that had moments of glory during 2016 that deserves recognition...

HOT-COLD-CHART-2017-web.jpgWHOS-HOT-WHOS-NOT.jpgThe annual CB Agency Creativity/Billings Index (or Hot+Cold Chart) is a must for all agency CEOs and ECDs plus marketers on the look-out for a new agency - or to see where their agency is placed in the industry.

There is a chart for Melbourne/Sydney, plus Adelaide, Brisbane and Perth, as well as New Zealand.

Request your FREE hi-res PDF, which you can print out and pin on your wall - or blow up to A2 or A1 and frame.

About the CB Hot+Cold Chart:


While size may be important to some big clients ("I've got a bigger agency than you"), it is by no means the only measure of an agency's worth. Which is why Campaign Brief introduced in 1997 a new way of measuring our agencies: by relating their size to their creative product.

That way, clients seeking a big, creative agency know where to look. Some may prefer a small, creative shop. Others may seek a big, conservative operation. Or a small shop that pumps out what they want, when they want it, at the right price.

Whatever their tastes, CB make it easier to see where a selection of agencies in Australia and New Zealand sit in our 21st Annual Big vs Small - Hot vs Cold cross-analysis.

You can view past CB issues and subscribe at Campaign Brief Online or contact Mina via email

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Sponsored by Plaza Films

The Campaign Brief Creative Rankings of the top advertising agencies, executive creative directors, creative directors, creatives and clients in Australia, plus top directors and production companies, based on points awarded on www.bestadsontv.com over the last two years.

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A blog for advertising creatives in Australia. To pass on news or advertise on the blog, email michael@campaignbrief.com. To subscribe to Campaign Brief Magazine click here or download the subscription form. Magazine subscribers receive complimentary access to the online magazine archive (including current issue).
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