Alfredo (L) & Alberto (R) (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judges are Alfredo Adan Roses (left) and Alberto Portas (right), a creative team from Mistress, LA.

Favourite: Cadbury 'Mum's Birthday'. Good emotional commercials always work and this one is great proof of it. Everybody can feel related with this story and that's what great insights do. Sweet like chocolate, this campaign positions Cadbury in everybody's hearts. READ ON...
4.jpgBonds has teamed up with elite sportsman and AFL superstar Dustin Martin, headlining as the new underwear ambassador in a powerful stills and video campaign via The ARC Factory that launches this month.

Martin champions Bonds' latest mens underwear range showcasing his athletic physique and signature ink against the iconic Bonds underwear silhouette. The new fashion and sports underwear collection features a palette of cool toned patterns, camo prints and textured waist bands.

RFDS Still 1.jpgAustralians can't help but help. It's built into our collective DNA. When someone needs a hand, we help out. In fact, 34% of us regularly volunteer our time to help others. It's a characteristic born out of necessity. You can't survive in this country, with its harsh weather, dangerous wildlife and, most of all, extreme remoteness, without helping one another.

TAL brings this community spirit to life in a campaign to launch its partnership with the Royal Flying Doctor Service (RFDS), one of the largest and most comprehensive aeromedical organisations in the world, providing extensive primary health care and 24-hour emergency service to people over an area of 7.69 million square kilometres.

Screen Shot 2018-01-23 at 7.39.33 am.jpgLocal and international artists are invited to submit their big ideas as part of the City of Sydney's year-round creative arts program that hosts artworks in public spaces across the city.

The City is seeking expressions of interest for both large-scale installations and mural artworks for its 2018/19 Art & About Sydney program, intended to surprise people as they explore the city and encouraging both visitors and locals to see the city in a new light.
Screen Shot 2018-01-23 at 7.00.36 am.jpgSeek is launching 'Dream Job,' a branded content series produced by WTFN Productions.  Airing nationally each week on Channel 9 from 27th January at 4.30pm, Dream Job aims to break down the barriers to career fulfilment by showcasing real-life stories of career change.  

Inspired by Seek's highly successful 2017 brand campaign, Why Settle?, the eight-week TV series shares the stories of 16 Australians on their journey to finding a new career path and greater career fulfilment.

Snap01 (1).jpgThe One Show has announced the results from the Q3 shortlist. Nearly 300 entries from more than two dozen countries will move onto the final rounds of judging this March.

VML Sydney leads the Australian agency pack with five finalists for McDonald's 'Snaplications'. 'Snaplications' has been shortlisted twice in the Mobile category, once in Public Relations and twice in the Social Media category.

Goodoil Films/BMF Sydney has scored three finalists in the Moving Image Craft category for ALDI 'The More The Merrier'.

The clock is ticking on your chance to enter The One Show 2018 -- the Q4 deadline to enter is next Wednesday, January 31.

DOWNLOAD THE Q3 SHORTLIST - 2018OneShow-Shortlist-Q3.pdf
Nick Law RGA.jpgPublicis Groupe today announced that New York based Aussie expat Nick Law has been hired as Chief Creative Officer of Publicis Groupe and President of Publicis Communications.

As one of the industry's most progressive creative leaders, the choice of Nick Law signals Publicis' on-going commitment to creativity and technology at the service of marketing and business transformation.

As President of Publicis Communications, he will be charged with developing a unified creative ethos that helps foster strong, dynamic and diverse cultures across the spectrum of the Groupe's creative brands, namely Leo Burnett, Saatchi and Saatchi, Publicis Worldwide, BBH, Fallon and Marcel.

The new role is due to start in May 2018, ahead of the Groupe's Viva Technology conference. He will join the Executive Committee and report directly to Arthur Sadoun, Chairman & CEO of Publicis Groupe. According to reports, Mark Tutssel will retain his role as Publicis Communications' creative council.

Law's mission will be to take the Groupe's creative performance to the next level; leveraging, curating and nurturing the full spectrum of creative talent, harnessing the power of data and technology to deliver the best creative solutions to their clients, brands and businesses. He will also play a key role in shaping and accelerating the Groupe's transformation to a platform that connects, empowers and unleashes the creative potential of each and every Publicis employee. He will have the reach and authority over the entire Groupe creative community in a seamless way.
Droga5's Amy Avery and Dean Challis return from Vegas with some nuggets of insight

CES 2018 has recently come to a close, where 184,000 people descended on Las Vegas to learn about the newest innovations and trends in the tech industry, ones that will shape our future. Droga5 sent us to CES to understand the biggest emerging trends and what they mean for our industry going forward. 

After spending five days in Vegas fully immersed in the latest and greatest technologies, we identified how existing innovations such as AR, voice recognition and AI will be leveraged and most useful for advertisers.

1. Coming of Age for Augmented Reality

Augmented reality is about bringing the physical and digital worlds closer together and by no means is it a new phenomenon. Snapchat has been utilising this feature to give users animal-eared, smoky-eyed and rainbow-clad selfies for some time now. The new year, however, looks to be the start of a growth in augmented reality, going beyond entertainment and into utility. 

By the end of 2018, it is expected that there will be over one billion AR-compatible devices globally, with many brands beginning to see how they can make the most of this potential. For example, the application of AR for e-commerce is huge, in which product return rates are approximately three times more than in brick and mortar - an app that can show that a rug on the website is capable of fitting in your apartment through your camera could be a big cost saver for marketers.

Dr Grace Liu.jpgIPG Mediabrands, the global media arm of Interpublic Group, has announced the appointment of Dr Grace Liu as the incoming CEO of Reprise, Mediabrands' digital experience agency.
A highly respected international business leader, Dr Liu is most recently CEO of Isobar China and will be joining Reprise Australia at a date to be fixed in the near term.
Dr Liu has led Isobar China's development of highly-advanced, full-service digital marketing programs that encompass digital and social media, content, e-commerce, customer experience and digital creativity. Her more recent focus has been on helping clients achieve higher standards of optimisation in data and technology that drive high-performance campaigns.
Apia-garage_706 (1).jpgApia takes a look at the real-life, relatable moments over 50s experience with its new campaign via DDB Group Melbourne.

For 30 years Apia has been designing products and services for Australians over 50. This new Home Insurance, Health Insurance and Multi-Policy Discounts campaign aims to speak to people in a way that's refreshing, relatable and humorous.

Screen Shot 2018-01-22 at 11.04.23 am.jpgTooheys Extra Dry (TED) has launched a new campaign via Host/Havas promoting its refreshed taste.

TED hadn't refreshed the taste of its beer since it first launched in 1994. And while it may have been known for the 'Clean Crisp Taste' in the 90s, the truth is it had become a pretty stale choice.

When the time came to announce that TED had finally refreshed its taste, TED wanted to use the beer as a symbol of hope. Hope to all the mates out there who also needed a little refresh.

Key Visual- Luminoso (1).jpgEvery day countless advertising specialists from copywriters, art directors and occasionally the odd non-lunching creative director trawl through voice-over demo sites to find the perfect voice for their next campaign.
So when approached by Luminoso Recruitment to create a targeted recruitment and awareness campaign on a tight dime, Brisbane-based creative agency Brother & Co., realised one of these sites could become the perfect channel to target the advertising industry. Enter Hardy Audio.
GRAHAM-2.jpgThe Call for Entries to The Work 2018 is out and it's FREE to enter.

The deadline is Wednesday 28th February, 2018

Now in its 16th year, The Work features the very best advertising of the year from Australia, New Zealand and Asia. Published by Campaign Brief, The Work is recognised as a true record of creativity for the entire region. 

There are three things that differentiate The Work 2018 from traditional award shows:

Firstly, entries are FREE.

Secondly, we are selective - to qualify for entry the ad or campaign must have already passed the test and been a finalist or winner at an awards show.

Thirdly, there are no wasted entry fees - only entries that are accepted into The Work incur an acceptance fee.

All entries are uploaded online: Judging will take place mid March and notifications of acceptances will be sent out early April 2018. Accepted work will be featured on The Work 2018 website.

STEP 1. The first step is to register and then log in here. Then follow the upload instructions.

Read this bit: EVERY entry to The Work 2018 must have already "passed the test" and been a WINNER or a FINALIST at a recognised city, national, regional or international awards show between January 1st, 2017 and January 31st, 2018.
DERRY SIMPSON (1).jpgAdFest has announced that Derry Simpson, group managing director of 303 MullenLowe in Perth, will be jury president of Media Lotus and Effective Lotus at AdFest 2018.

One of Australia's most credentialed planners, Simpson's passion for effectiveness has seen 303 MullenLowe win multiple Grand Prix Effies across the region, making it Western Australia's most awarded agency for effectiveness.
Screen Shot 2018-01-22 at 9.11.49 am.jpgA new TVC for Sanitarium's Up&Go products will be airing in both Australia and New Zealand for the first time this month. The 30" spot has been created by DDB NZ, as part of a wider campaign to drive reappraisal of Up&Go as a source of 'the right type of energy.'

This is the first piece of work DDB NZ has created for Up&Go, since securing the Trans-Tasman business in October last year.

Image 1_1920x1080 (1).jpgAlfa Romeo has today announced the appointment of Y&R Melbourne as its new lead creative agency following a competitive pitch. Y&R Melbourne will lead creative advertising services for the Alfa Romeo brand and vehicles.

Says Fulvio Antonelli, director - marketing and product (Alfa Romeo - FIAT - FIAT Professional) - ‎Fiat Chrysler Automobiles (FCA) Australia: "We have a huge 2018 planned with big ambitions for Alfa Romeo in Australia. To realise these ambitions, we needed the right strategic creative agency partner.
Ghost Train (1).jpgPhotoplay director Jasmin Tarasin is inviting audiences to take a trip through the inner workings of the mind in 'Ghost Train' her latest multi-sensory VR project set to feature at this year's Sydney Festival.

Working in collaboration with musician and co-creative director Jonnine Standish, Tarasin's uniquely immersive Ghost Train is a combination of VR, narrative adventure film, ethereal images and haunting music packaged into a traditional ghost train ride.
Pete Galmes.jpgMulti award-winning industry creative Pete Galmes has joined We Are Social in the new role of creative director in Sydney.

Says Phil Shearer, executive creative director, We Are Social: "It's great to have Pete around. He's consistently done some of the better work coming out of Australia and the fact that he's joining us means we must be doing something right as well."

Says Galmes: "For me, the opportunity to run creative work in the social sphere for industry leader We Are Social was a major drawcard."

Galmes has helped build the social, digital and integrated offering for all the agencies he has worked at. These have included R/GA, Special Group, DDB Sydney Group and TBWA. He has won awards for work on the Sydney Opera House, Volkswagen, M. J. Bale, NRMA, Skoda and McDonalds.

For We Are Social, Galmes will work with Netflix and Samsung as well as other creative client projects.
Screen Shot 2018-01-22 at 6.37.31 am.jpgLynx has today launched the campaign via Emotive for its newest fragrance, Lynx Australia, with a light-hearted creative which reignites the friendly rivalry between Australia and New Zealand, fuelled on by the inclusion of one of New Zealand's national treasures.

The lead film stars New Zealand's acclaimed Julian Dennison (of Hunt for the Wilderpeople fame) as a young Kiwi guy who is in awe of his older brother and his many talents, including his ability to talk confidently to girls.


Ritson: Lamb ad a success despite the critics

LambSideStory_Summer Lamb2.jpgBy Mark Ritson

It's mid-January, temperatures are peaking and barbies are out in force. January 26 approaches and around the nation an annual debate once again takes hold.

Actually, it's two debates. For regular consumers there is much discussion about the appropriateness and legitimacy of holding Australia Day on January 26. I will leave that one to the cultural commentators elsewhere in this and other newspapers. For marketing and media people the debate focuses on Meat and Livestock Australia and their annual summer lamb campaign.

For fifteen years the MLA has been using Australia Day and the cultural associations that surround it to promote lamb. From Sam Kekovich's "Lambassador" to the contentious 2017 ad showing various gods and deities feasting together, no other campaign generates more discussion and debate within the marketing community.

This year's edition is certainly no exception. The new campaign, launched with a flurry of publicity on January 11, features a West Side story style musical extravaganza in which warring political neighbours and their contrasting left and right-wing views are united by the prospect of lamb on the barbie.

The reaction in media-land has been almost exclusively negative. Commentary in the trades has criticised the concept as "childish nonsense", the execution as "boring and unengaging", and The Monkeys -- the ad agency behind the work -- as "appalling. Sackings should follow". Several commentators even suggested the ad was a "strong argument for going vegetarian".

Screen Shot 2017-01-12 at 6.11.29 am-thumb-400x168-241157.jpg56,400 consumers worldwide have been asked by research company System1 which ads made them feel something. The global survey by System1, reveals of the 56,400 consumers questioned, what commercials had the most emotional impact. The 705 ads were chosen from a base of industry award-winning or virally successful TV ads and digital films.

Lamb Australia's 'You Never Lamb Alone - Australia Day' spot via The Monkeys, Sydney has ranked in at #11 most emotional spot and Richards Rose, Sydney has ranked in at #43 for Helga's "Love Thy Neighbour Thick Cut".
Alex Derwin_Matt Melhuish_Christina Aventi_Claudia Gallardo_Steve McArdle (1).jpgBMF has a new ECD. The agency has promoted creative director Alex Derwin to lead the agency's creative output, following the departure of Cam Blackley.

Since joining BMF from Clemenger BBDO Melbourne in 2015, Derwin has led the ALDI creative account, helping it become one of the most creative accounts in the country, garnering 76 creative and effectiveness awards including One Show, AWARD Award, LIA, Spikes, Sirens and Effies. In that time, Derwin has also played a key role in the agency's new business success, winning TAL, Dulux, Agoda and Transport NSW and launching Australia's largest life insurer, TAL, as a consumer facing brand.
CB Exclusive - Kia is promoting its new gran truism, Stinger, with a new campaign via Innocean Worldwide Australia

Using the Australian Open Tennis as the backbone of the campaign,the agency  has produced a series of commercials that will run throughout the telecast.

Heroing the campaign is a 90 sec, supported by a combination of 60 sec, 45 sec, 30 and 15 sec edits. It is the most significant campaign from Kia in recent years and comes on top of Kia delivering 28% growth in 2017.

Beck Hamilton Bohemia Head Shot BW.jpgMedia agency, Bohemia has appointed Rebecca Hamilton to the role of media director to head up the Freedom Furniture and Michael Hill account.

Says Theo Zisoglou, head of media and investment, Bohemia: "Within ten minutes of meeting Beck, we knew she was the perfect person for the position. She has deep media experience coupled with client side knowledge as well as the rare ability to understand the retail space.

"She's an amazing person and a fantastic cultural fit. We look forward to her positive contribution to Bohemia and our clients."
SAHARATH SAWADATIKOM (1).jpgAdFest has announced that Saharath Sawadatikom of CJ WORX in Bangkok will lead the Direct Lotus and Promo Lotus categories as jury president at AdFest 2018.

Sawadatikom is managing director, creative and partner at CJ WORX, which won Independent Agency of the Year at AdFest in 2017. CJ WORX is behind award-winning works like 'The Unusual Football Field', which won Thailand its first Design Grand Prix at the Cannes Lions last year, along with two Grande Lotus Awards at AdFest.
Screen Shot 2018-01-17 at 4.42.58 PM.jpg72andSunny New York has announced that Aussie expat and its current group creative director Justine Armour along with native New Yorker Jessica Monsey will join its leadership team comprised of executive creative director and partner, Bryan Rowles, executive strategy director, Tim Jones and director of production, Lora Schulson.

Current managing director and partner, James Townsend, will remain in the New York office and transition into a global role. Armour will move into her new role effective immediately.

Originally from Sydney, Armour joined 72andSunny New York in October 2016 as a group creative director, leading the General Mills (Yoplait, Oui, Cheerios, Nature Valley) and Seventh Generation accounts. Prior to joining the team, she was at Wieden + Kennedy Portland for five years in the role as creative director working on the rebrand of Secret deodorant and other accounts including: Chrysler, Dodge, Herbal Essences, and Old Spice.
Screen Shot 2018-01-18 at 8.58.14 am.jpgEmirates has released its latest global marketing campaign via Y&R London to promote travel on its award-winning Economy class. The campaign will air in Emirates' key markets including Australia.

Emirates' latest ads feature a series of characters who try to wrangle a seat upgrade at an unnamed airline's check-in counter. Each spot ends with the ultimate tip for travellers: "Don't upgrade your seat, upgrade your airline. Fly Emirates."

2018VRImage1.jpgAs part of the 2017-18 Summer Fire Campaign, and to better educate Victorians about the reality of bushfires, the Victorian State Government has launched a virtual reality bushfire experience, and the Facts of Fire content series via The Fuel Agency.

The VR experience places the user in the midst of a large bushfire, and is designed to encourage people to leave early on high-risk days, before it is too late.

Screen Shot 2018-01-18 at 7.21.21 am.jpgThe Communications Council has today announced the 2018 Call for Entries for Australian Effie Awards is open, with the closing date set for Thursday 19 April.

Running for the tenth consecutive year, the awards celebrate the effectiveness of creative communications, recognising campaigns that can demonstrate outstanding measurable results.

VERSA_Tyler Hamilton, Aine McKay, Andrew Howlett, Kath Blackham, Guy Munro 1.jpgFour months after its launch, Versa - an Australian enterprise-level Voice Experience (VX) agency - is leading the charge in the 'Age of Ask' with 10 new skills built for Australian brands.
Versa has been leading VX development, building bespoke voice solutions for clients across entertainment, travel, finance and FMCG sectors including Village Cinemas, Flight Centre and Domino's Pizza.
Iggy-Rodriguez.jpgThe One Club for Creativity, the world's foremost non-profit organization celebrating creative excellence in advertising and design, has today announced Iggy Rodriguez (left), group creative head at Leo Burnett Sydney, has been selected to serve on the Interactive jury of the prestigious ADC 97th Annual Awards.  

The club also announced juries for Advertising and Motion/Film Craft.  These 32 creative leaders representing 12 countries will judge work from around the world based on the show's historic focus of honoring excellence in craft, design and innovation. 

Entries can be submitted via, deadline is January 31, 2018.
Mastercard 1 (1).jpgDentsu Aegis Network agencies, The Story Lab and Carat have partnered with Pedestrian.TV to unlock instant rewards for beachgoers in a series of pop-up activations for Mastercard Debit Rewards.

Designed to spread the word and drive awareness of Mastercard's Australian-first debit rewards program amongst their Millennial audience in a unique and authentic way, the distinctive, personalised beachside activations have injected a bit of fun into the punters' everyday.
Screen Shot 2018-01-18 at 6.36.58 am.jpgScreen Shot 2018-01-18 at 6.36.31 am.jpgBridgestone Australia & New Zealand via VML Australia, has teamed up with Australian snowboarder Belle Brockhoff and New Zealand skier Beau-James Wells to share the stories of their journeys to the XXIII Olympic Winter Games in PyeongChang and return from respective injuries.
Bridgestone is a Worldwide Olympic Partner, as well as an Official Partner of the Australian and New Zealand teams, and is encouraging all athletes to chase their dream as PyeongChang 2018 looms.

Screen Shot 2018-01-17 at 12.25.10 pm.jpgAtkins Nutritionals, Inc., the leader in low carb nutrition, has announced today that US actor Rob Lowe is Atkins' new brand spokesperson. Having followed an Atkins low carb approach for many years, Lowe reflects the benefits of a low carb lifestyle and how it's helped him, and other people, eat and live well.
With an increasing number of Australians focused on lowering their intake of carbohydrates and reducing sugars, Atkins offers a customisable eating approach regardless of whether someone wants to achieve optimal health, manage or lose weight. Lowe endorses the flexibility of the lifestyle, noting that "this is Atkins today."

Tony_Gulisano.jpgKevin Swanepoel Pic_SM2.jpgCampaign Brief will be the exclusive host of upcoming events for Australia's top creative directors in Sydney and Melbourne featuring Tony Gulisano (far left), global chief growth officer at The One Club for Creativity (TOCC).

TOCC is the world's foremost non-profit organization celebrating creative excellence in advertising and design and home to The One Show, ADC Annual Awards and a wide range of other awards, recognition and development programs.

PP_Master_Identity.jpgOTTO-L21udC9zaXRlX2RhdGEvcHJvZmlsZS8xNTY4NTItbC5qcGcsMTQ1MzI2MjEzMixpbWFnZS9qcGc,.jpegThe Sydney event will be held Tuesday January 30, generously sponsored by Photoplay and the event in Melbourne will held on Thursday February 1, sponsored by The Otto Empire.

Gulisano, who has decades of experience in the advertising awards and recognition industry, will visit Australia from the organization's headquarters in New York to meet with the local creative community, speak about The One Club's mission and plans for 2018 and explain the process and criteria for being selected to serve on the jury for The One Show. 
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