• TVC Directory
  • Advertise
  • Jobs
  • Rankings
    • Agencies
    • Creative Directors
    • Executive CDs
    • Creatives
    • Clients
    • TVC Directors
    • TVC Companies
  • BestAdsOnTV.com
  • Portfolio & Reel
  • Filters
    • Agencies
    • Campaigns
    • Awards
    • Expat News
    • News
    • New Business
    • Opinion
    • People Moves
    • Seen+Noted
    • TVC Production
  • Archive
  • ASIA
  • AUS
  • NZ
  • WA
Campaign Brief
  • ASIA
  • AUS
  • NZ
  • WA
  • TVC Directory
  • Advertise
  • Jobs
  • Rankings
    • Agencies
    • Creative Directors
    • Executive CDs
    • Creatives
    • Clients
    • TVC Directors
    • TVC Companies
  • BestAdsOnTV.com
  • Portfolio & Reel
  • Filters
    • Agencies
    • Campaigns
    • Awards
    • Expat News
    • News
    • New Business
    • Opinion
    • People Moves
    • Seen+Noted
    • TVC Production
  • Archive

Simon Langley’s LIA Diary Wrap-up: “Before long you’re very aware: you’re in Sin City”

October 2 2025, 4:09 pm | BY Ricki Green | No Comments

Simon Langley, Group Chief Creative Officer at Bastion represented Australia on the LIA Creative Strategy jury. Langley,…

 
Lahra Carey + Vee Shah: As AI dominates PR, the value of original thinking will attract a premium
No Comments
By Lahra Carey and Vee Shah, Principal and Senior Account Manager at Narrative Communications.
 
Dark, short and dry: the ingredients that went into Heckler’s ambitious short film, Cold Turkey 
No Comments
Cold Turkey, an ambitious short film written by David Nobay, directed by award-winning photographer and filmmaker...
 
Simon Langley’s LIA Diary Wrap-up: “Before long you’re very aware: you’re in Sin City”
No Comments
Vegas, baby. Twenty years have passed since I was last in Las Vegas - and remarkably, it felt exactly the same.
 
Beats recruits Saquon Barkley, Justin Jefferson and Jayden Daniels for all-new Powerbeats Fit campaign via Aussie-owned US agency MIRIMAR
No Comments
MIRIMAR, the Aussie-founded creative agency based in LA and NYC led by Aussie expat brothers Luke and John McKelvey...
 
Rhiana Merota’s LIA Diary #2: 25 before 25… With a little help from Creative LIAisons
No Comments
As you might remember from my last entry, I relayed the first 10/25 learnings before I turn 25...
 
Matthew Chen’s Creative LIAisons Diary #2: Welcome to Zombie-con… powered by coffee, Tylenol and sunglasses indoors
No Comments
Day 3 already!? Time to get judgey. Quietly sitting behind ten of the world’s best minds we watched as they...
 
Half fixes don’t cut it: Ashley & Martin and KWP+Partners take aim at quick hair loss fixes
No Comments
“Apparently a lot of men and women are bothered by hair-loss. I wouldn’t know because I have fantastic hair."
 
Heineken transforms forgotten urban spaces into social hubs with LePub via ‘Rooftop Revival’
No Comments
The location of each event was dropped from space via satellite imagery, highlighting where the naturally green...
 
Crystal Hay’s Creative LIAisons Diary #2: Workshop ’til you drop… and the sans-pool pool party
No Comments
Before I felt ready for it, Day #2 arrived – the workshop competition. A point of acute anxiety for me leading up to...
 
Gavin Chimes’ LIA Diary #1: Bread rolls, bold ideas and brilliant conversations
No Comments
Day 1 of judging Creativity in B2B and Transformative Business Impact. The jury is made up of brilliant creative...
 
Arnya Karaitiana’s LIA Diary #1: Insights and soundbites from the first day of judging
No Comments
Today was the first day of judging at the London International Awards in Las Vegas, where I joined the...
 
Tristan Reid’s LIA Diary #1: “Touching down in Las Vegas is like being dropped into a neon fever dream that’s been running since the ’70s”
No Comments
Touching down in Las Vegas is like being dropped into a neon fever dream that’s been running non-stop since the ’70s.
 
Creative LIAisons Day 4: Inspiration, Humour, Gamification and Non-Traditional Thinking
No Comments
Day 4 of Creative LIAisons in Las Vegas opened with another roll of the dice for our next-generation creative leaders...
 
Type Directors Club Introduces Gold, Silver and Bronze Awards for Global TDC72 Competition
No Comments
New Type-High award designed by TDC Chairman Emeritus Graham Clifford; competition branding by Morcos Key.
 
Midkey turns mid-life finance woes into medieval adventure in debut campaign ‘The Quest’ via GAME
No Comments
GAME has created “The Quest”, a new campaign to launch Midkey.

GET THE CB
DAILY BULLETIN

Register for Free and receive the Campaign Brief Daily Bulletin. Type your email address in the space below.

GOLD SPONSORS

Midkey turns mid-life finance woes into medieval adventure in debut campaign ‘The Quest’ via GAME

October 2 2025, 11:25 am | BY Ricki Green | No Comments

Independent creative advisory GAME has joined forces with financial services challenger brand Midkey to launch “The Qu…

 
Compass Studio partners with Greenpeace on strategic communications roadmap
No Comments
Impact-led agency Compass Studio to help energise next generation of activists and grow Greenpeace’s reach across OZ.
 
Webjet appoints new agency lineup: The Hallway, Nunn Media, Spike Digital and HWBK
No Comments
Webjet has strengthened its agency collective with a trio of new appointments, combining leading expertise in brand...
 
Aussie expat Tim Pashen and Worth Your While flip clichés in new ‘Holy Crocodile’ campaign to promote the Down Under Film Festival in Berlin
No Comments
Crocodiles, cork hats, and kangaroos may be just a few cliches that come to mind when Europeans think of life Down...
 
Red Rooster reignites the Rippa with bacon-fuelled relaunch + campaign via Leo Australia
No Comments
Australia’s first and favourite chicken shop, Red Rooster (Reds) has reimagined one of its most iconic menu items, putti
 
Taylors Wines launches new ‘For all time’ global brand platform via Agency Next Door
No Comments
Iconic Australian winery Taylors Wines has today unveiled its new global brand platform, developed in partnership...
 
Transport for New South Wales Safety Marketing appoints Droga5 ANZ as lead creative agency
No Comments
Droga5 ANZ, part of Accenture Song, has been appointed the creative agency of record for Transport for NSW...
 
Droga5 ANZ picks up Silver Statue in LIA Branded Content and Branded Entertainment category
No Comments
Droga5 ANZ has been awarded a Silver Statue at LIA as the winners for Branded Content and Branded Entertainment were...
 
TBWA\Melbourne scores Silver Statue for Specsavers ‘Welcome to Melbourne’ at LIA – Ambient & Activation awards
No Comments
TBWA\Melbourne has secured a Silver Statue at LIA, as the jury reveals the winners in the Ambient & Activation...
 
Bear Meets Eagle on Fire scores one Silver Statue and two Bronze at LIA in TV & Cinema and Online Film awards; ATime&Place scores Silver
No Comments
LIA has presented the winners in the TV & Cinema and Online Film category, which saw Australia collect two Silvers...
 
ATime&Place scores Grand LIA + Gold in Creative Use of Data category for ‘The Suzuki Index’
No Comments
Melbourne agency ATime&Place has just won the Grand LIA in the Creative Use of Data category at LIA for Suzuki...
 
Leo Australia nabs Silver Statue at LIA Creative Strategy Awards for Suncorp
No Comments
LIA has announced the winners in the Creative Strategy category, which has seen Leo Australia score a Silver Statue.
 
Priceline tackles menopause stigma in campaign via Houston, Optimo and Chocolate Studios
No Comments
Anything Menopause is an Australian-first campaign to support women through menopause and beyond.
 
Travel Associates launches new brand campaign ‘The Art of the Moment’ via IVY PR
No Comments
Flight Centre Travel Group’s (FCTG) leading luxury brand Travel Associates has launched its newest brand campaign...
 
Phoenix Santamaria and Rory Moore’s Creative LIAisons Diary #2: The Grand Prix Benchmark & Six Jury Room Insights
No Comments
It’s 11:56pm. The man on the other side of the table with a silver name tag pinned to his suit flips over his final...
 
Kinder taps iD Collective for dynamic communications + events program
No Comments
iD Collective has announced a new partnership with global confectionery icon Kinder, launching a dynamic...

SILVER SPONSORS

MOST VIEWED

 
Find it, Keep it: Nationwide hunt launched for… September 4 2025, 8:42 am
 
 
Repco takes fans on the ultimate Bathurst Bus… September 12 2025, 9:31 am
 
 
Update your FREE Bestads Profile with these 4… September 14 2025, 1:05 pm
 
 
Pepsi makes recycling more rewarding in new ‘The… September 25 2025, 10:35 am
 

LATEST ISSUE

Campaign Brief Magazine

VML named Australian Agency of the Year in CB’s THE WORK 2025; DDB, Howatson+Co, ATime&Place, Bear Meets Eagle On Fire + HERO make up the top 6

September 11 2025, 1:30 pm | BY Ricki Green | No Comments

VML has taken out the Australian Agency of the Year title in Campaign Brief’s THE WORK 2025. VML led the Australian ag…

 
Peach rebrands as Cape.io, launches ‘Intelligent Campaign Automation’ platform to unify fragmented global ad workflows
No Comments
Peach, the trusted leader in ad delivery, has today announced its rebrand to Cape.io, launching the industry’s first...
 
Campaign Brief Creative Circle: What’s hot in October?
No Comments
CB Creative Circle October with Charles Baylis, Effie Athanassiou, Steve Jackson, Ellie Dunn, Vince Lagana + Kate Idle.
 
Good Times: Work, fun and games from the first week of LIA judging at the Encore in Las Vegas
No Comments
CB has been capturing the action so readers can get a taste of the atmosphere that makes LIA more than just a judging...
 
Bestads Best TV of the Week: Spark New Zealand ‘Split’ via Colenso BBDO, Auckland
No Comments
Each week Bestads showcases standout global advertising work as reviewed by an esteemed international creative...
 
Mutti launches new integrated campaign ‘Confessions of a Muttiholic’ via WiredCo.
No Comments
WiredCo’s new integrated campaign for Italian tomato brand Mutti, ‘Confessions of a Muttiholic’,
 
TEAM LEWIS Australia appoints Kevin Fernandes to lead new integrated media buying division
No Comments
Global marketing agency TEAM LEWIS has announced the launch of its new media buying division in Australia.
 
Menulog teams up with retailers for gamified footy finals experience via The Idea Shed + Zebrar
No Comments
Menulog is putting fans at the centre of the action for this year's footy finals season...
 
“Snoop” hits streets of Melbourne promoting wine brand 19 Crimes x Cali By Snoop in epic stunt via Bolster, TWE and Splash
No Comments
Can the real Snoop Dogg please stand up?
 
Sweetshop is officially B Corp Certified
No Comments
The Sweetshop has officially joined the global B Corp movement, marking a new chapter in its journey.
 
Commercial radio unites to amplify Canteen’s Bandanna Day awareness campaign
No Comments
Several of Australia’s major commercial radio networks - ARN, Nova Entertainment and SCA - are coming together for...
 
Curious Nation launches ‘Activation Effectiveness Barometer’ to reveal how below-the-line marketing is measured and valued
No Comments
As marketers face increased pressure to justify return on marketing spend, the first benchmarking study in Australia+NZ.
 
Climate communications charity Comms Declare expands mission against climate change with BCorp agencies Paper Moose and Silver Lining
No Comments
Climate communications charity Comms Declare is expanding its reach beyond the ad world to media and clients under a...
 
Barfoot & Thompson inspires kiwis to do big things in new campaign via Pitchblack + Together
No Comments
Barfoot & Thompson is breaking new ground in New Zealand real estate with the launch of Do Big Things.
 
The LEGO Group and FICTIONS unveils LEGO® Party! multiplayer party game via Dentsu’s SMG Studio
No Comments
New party game, available across all platforms, takes fans of all ages on a thrilling new LEGO adventure.
 
Rate Money backs tradies in new ‘Don’t Loan Alone’ campaign via Sydney indie agency Bounce
No Comments
CB Exclusive - Independent Sydney creative agency Bounce has partnered with Rate Money, one of Australia’s leading...

Why campaignbrief.com is #1 reaching creatives – the most viewed stories online of 2025 (so far)

September 30 2025, 1:05 pm | BY Ricki Green | No Comments

Even after introducing our no-anonymous-comments policy last year, Campaign Brief continues to attract huge audiences ac…

 
Chatty DoorDash delivery bags take centre stage in major brand campaign via DDB Sydney
No Comments
DoorDash has launched a bold new brand world in its biggest Australian marketing campaign to date.
 
DAIFF galvinises industry, academia, tech and government to back next gen AI storytellers
No Comments
DISRUPT, the inaugural AI Film Festival (DAIFF), hosted by TBWA\Australia at ACMI Melbourne, is Australia’s first Gen...
 
Bestads Best of the Week Reviewed by Mike Roe, Chief Creative Officer, Hanson Dodge, Milwaukee
No Comments
Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
 
Shannon Behaviour Change achieves B Corp status
No Comments
Shannon Behaviour Change (SBC) has become a Certified B Corporation, joining a growing movement of businesses across...
 
Revolver, FINCH, Alt.vfx and BMEOF recognised in LIA Production & Post-Production awards
No Comments
Australia has secured two Silver Statues and six Bronze Statues as LIA reveals the winners in the...
 
Call for FREE Entries to Campaign Brief Agency of the Year + CB HOT LIST 2026 – deadline Fri 28 Nov
No Comments
CB Agency of the Year (plus Medium and Small AOY) is the most coveted of all trade mag titles to win – and where an age
 
Why campaignbrief.com is #1 reaching creatives – the most viewed stories online of 2025 (so far)
No Comments
Top marketers XXXX, Mattel, Telstra, Allianz, Tourism Australia, Didi, BankWest, McDonald's, Lamb, KFC, Kia and Uber Eat
 
Creative LIAisons pitch bold phygital ideas to Westfield ANZ in AKQA led workshop
No Comments
Thirteen teams of ten Creative LIAisons attendees from across the globe were challenged to ideate, make and pitch...
 
Seven West Media and Southern Cross Media announce merger plan
No Comments
Seven West Media (SWM) has entered into a Scheme Implementation Deed with Southern Cross Media (SCA) to merge the two...
 
Former UM Creative Connections Director Andrew Harris joins noisy as Business Director
No Comments
Music and culture-first agency noisy has appointed Andrew ‘AJ’ Harris as Business Director.
 
Westpac NZ launches ‘House of Credit Card Fears’ pop-up experience via Saatchi & Saatchi NZ and Spark Foundry NZ
No Comments
Westpac New Zealand has partnered with Saatchi & Saatchi NZ to unveil Fear-Free Credit, a new campaign designed to...
 
Department of Transport and The Brand Agency launch powerful campaign for young WA drivers
No Comments
The campaign builds upon the "Red Plate. One Mate." initiative launched in December 2024, which introduced new...
 
Matthew Chen’s Creative LIAisons Diary #1: You’re not just a creative, you’re a human
No Comments
13,000+ km away or 8000+ miles as the locals would say, sits a city that is unapologetically exaggerated… Las Vegas.
 
ARN supercharges Superloop with campaign featuring Matty J & Ash Wicks via Zenith
No Comments
ARN has partnered with Zenith and leading telco challenger brand Superloop to deliver a new integrated campaign...
 
Guzman y Gomez reinvents an icon in national campaign to launch new Caesar menu items
No Comments
Guzman y Gomez (GYG) is making its twist on a global classic with the launch of its NEW Caesar menu items, landing in...
 
AusMusic T-Shirt Day Campaign Returns via Support Act and Mushroom Creative House
No Comments
AusMusic T-Shirt Day (AMTD) returns on Thursday, 27 November with a bold new creative direction, an all-star...
 
Alternaleaf launches new patient-led film to mark new direction in brand storytelling 
No Comments
Alternaleaf, Australia’s largest telehealth clinic for alternative healthcare, has launched a short film that marks...
 
History Will Be Kind promotes Edwina Brook to newly-created Managing Director role
No Comments
Building on its 10-year track record as one of the region’s leading independent communications agencies, and now a B...
 
Australian Health Vitality appoints This Is Flow as new media agency
No Comments
Independent media agency This Is Flow has been appointed by Australian Health Vitality (AHV) to manage media planning...
 
Those That Do strengthens offering with Gladcloud social media partnership
No Comments
Global full-service creative agency Those That Do has today announced a new strategic partnership with Ireland-based...
 
Stockland taps creative startup Tightknit Studio for customer strategy
No Comments
ASX-listed property giant Stockland has appointed emerging creative agency Tightknit Studio.
 
Mitchell & Ness uses AI to crunch 128 years of AFL data into Emotional Baggage in new work via 2045
No Comments
Algorithm turns every premiership, drought and loss into a fan index.
 
The SMH + The Age launch new ‘Here’s to Reason’ campaign via Publicis Worldwide Australia
No Comments
The Sydney Morning Herald and The Age have today unveiled ‘Here’s to reason’ - a new brand and subscriber campaign...
 
Google uses real search trends in powerful brand film ‘Season in Search’ via EssenceMediacom, Seven and Whooskha Media
No Comments
Google has delivered an iconic high-impact media moment with their film, ‘Season in Search’, during Seven’s coverage...
 
Rhiana Merota’s Creative LIAisons Diary #1: 25 before 25… With a little help from Creative LIAisons
No Comments
In a couple of months I’m turning 25, which is a pretty big milestone for me.Right now, I’m over at Creative LIAisons...
 
Phoenix Santamaria and Rory Moore’s Creative LIAisons Diary #1: Delays, inspiration and the call of the felt
No Comments
It’s 10:43am. We find ourselves walking down the real-life GTA simulator that is Venice Beach promenade, weaving...
 
The Sweetshop Signs Director Beatrice Pegard
No Comments
Pegard brings a signature blend of charm, cinematic style, and comedic precision to the table.
 
AAMI turns road safety into a sport to encourage safer driving in new campaign via Leo Australia
No Comments
National insurer AAMI is setting the record straight on who’s a safer driver through a new national road safety...
 
Droga5 ANZ and Ogilvy Australia scores one Silver apiece in LIA Creativity in Media category; Revolver x Biscuit Filmworks win Bronze in Music & Sound
No Comments
The energy in Las Vegas just went up a notch as LIA releases its first batch of Winners & Finalists. After days of live,
 
WPP Media wins Suncorp pitch
No Comments
WPP Media has been appointed by leading Australian insurer, Suncorp to deliver a new, bespoke agency model called...
 
Crystal Hay’s Creative LIAisons Diary #1: “Never stop wondering”
No Comments
Day One is complete. But not without getting lost on the way to the LIAisons conference and stumbling into a crew of...
 
LIA Day 2 and 3 of Judging: First thoughts from Michael Ritchie, MD and co-owner of Revolver
No Comments
LIA judging is in full swing in Las Vegas as two powerhouse panels kick off: Evolution & Creative Use of Data and...
 
Australian-owned global platform BYRDLI launches new campaign with San Francisco Travel
No Comments
Partner content - San Francisco, unscripted: A new kind of creator-led campaign.
 
130 young creatives hit Las Vegas for the Creative LIAisons education program
No Comments
For the room’s rising female stars, Chaka Sobhani urged, “Never be afraid to find your voice, and fight for it.”
 
Uniting NSW.ACT launches new ‘The Change You Can Feel’ campaign via Paper Moose
No Comments
Independent B Corp creative agency Paper Moose has unveiled its first piece of work for Uniting NSW.ACT.
 
Publicis Sapient appoints Harshu Deshpande as Product and Engineering Lead for Australia
No Comments
Hire highlights Publicis Sapient’s continued investment in Australia as the company strengthens AI-powered engineering.
 
LIA honours creative leader Dörte Spengler-Ahrens with prestigious LIA Legend Award
No Comments
Dörte has built a career of firsts: founding MARIA, Germany’s first women’s agency; becoming the first female...
 
Tracing the Legacy of LIA and Campaign Brief’s Creative LIAisons Talent from 2012 to 2025
No Comments
Each year, Campaign Brief selects one or two young creatives from the CB Australian and New Zealand Agencies of the...
 
Campaign Brief Creative Circle: What’s hot in September?
No Comments
September 2025’s edition features Jenny Mak, Cam Blackley, Becky Morriss, Grant Rutherford, Beth O'Brien + Jess Wheeler.
 
CICLOPE 2025: Revolver, FINCH, BMEOF, Scoundrel, EXIT Films + Photoplay among the Aussie finalists
No Comments
CICLOPE Awards has announced the 2025 finalists chosen from more than 1800 entries, which came in from 39 different...
 
New Daniel Johns film ‘What If The Future Never Happened?’ to premiere nationally this November
No Comments
After years in development, What If The Future Never Happened? - a new film reimagining the early life of Daniel Johns.
 
LIA’s 40th Year Judging Kicks Off
No Comments
The curtain rises in Las Vegas as LIA marks its 40th year, bringing together global industry icons for nine days of...
 
Bestads Best of the Week: Hornbach’s ‘DIY Odyssey’ via Heimat TBWA, Berlin
No Comments
Each week Bestads showcases standout global advertising work as reviewed by an esteemed international creative...
 
AdSchool Copywriting returns with revamped course led by ATime&Place’s Charles Baylis and Anthologie’s Josh Edge
No Comments
The eight week course kicks off in Perth on Tuesday, 7 October.
 
The Creative Collective unveils new brand identity in its 18th year of business
No Comments
The Creative Collective, a female-led full-service marketing agency founded in 2007, has unveiled a refreshed brand...
 
INVNT supercharges Xerocon Brisbane
No Comments
Global live brand storytelling agency INVNT has delivered a world-class, end-to-end brand experience for...
 
Santa Claus goes job hunting in SEEK’s latest campaign via Droga5 ANZ, part of Accenture Song
No Comments
SEEK has unveiled Santa Claus as the latest character in its ongoing brand campaign with Droga5 ANZ...
 
Shine Lawyers appoints Motion Sickness as global creative and strategic agency partner
No Comments
Auckland-based creative company Motion Sickness has been appointed as Shine Lawyers’ global creative and brand...
 
Chapter and Likeable Creative launch new MercyCare brand platform: “When Life Needs”
No Comments
The platform showcases MercyCare’s hands-on support across every stage of life, from early learning to aged care.
 
FINCH founder Rob Galluzzo and Nova’s Michael “Wippa” Wipfli celebrate 36 Months’ UN success with Prime Minister Anthony Albanese in NYC
No Comments
In a quintessentially Aussie moment, Prime Minister Anthony Albanese recently “rang the bell” and shouted the entire New
 
Aussie expat Justine Armour takes the reins as 72andSunny launches global Creative Collective
1 Comment
Aussie expat Justine Armour has been named international Chief Creative Officer as 72andSunny launches its...
 
Thinkerbell nabs 2 nominations at ARIA Awards for Best Use of an Australian Recording in an Ad
No Comments
The ARIA Awards has today unveiled the shortlist for the Best Use of an Australian Recording in an Advertisement...
 
Adferno.ai launches via the 3P Studio Group
No Comments
Born from the award-winning 3P Studio Group, Adferno.ai is an AI Creative Lab built to accelerate creativity...
 
Atomic 212° wraps Uluru conference focused on insights, creativity and storytelling
No Comments
Atomic 212° has wrapped a major conference in Uluru, where over 120 staff, clients and partners from across Australia...
 
Bravehearts campaign delivers powerful results to protect children from grooming
No Comments
The powerful ’Grooming Hides Behind Harmless’ campaign, launched earlier this year for Bravehearts by Engine Group...
 
Huskee appoints Tomoro Agency as digital marketing partner across Australia and the UK
No Comments
Tomoro Agency has been appointed as the digital marketing partner for Huskee, an award winning company offering...
 
Prestigious Crystal Pencil takes center stage in The One Show 2026 call for entries campaign
No Comments
The pinnacle of industry creative achievement, the distinguished Crystal Pencil, is the centerpiece of this year’s...
 
“Any:time is 7-Eleven time” in 7-Eleven Australia’s latest brand campaign via Clemenger BBDO
No Comments
7-Eleven Australia has launched its latest brand campaign with Clemenger BBDO, unveiling Any:time is 7-Eleven time...
 
Pepsi makes recycling more rewarding in new ‘The Recycling Rethink’ campaign via Special
2 Comments
Pepsi, in partnership with Special Australia, has launched The Recycling Rethink, a new initiative designed to drive...
 
Commercial Radio & Audio calls time on Australian Commercial Radio Awards
No Comments
Commercial Radio and Audio (CRA) has made the decision to permanently cancel the Australian Commercial Radio Awards...
 
Specsavers’ marketing team ‘Should’ve gone to Specsavers’ in big, bold out of home campaign
No Comments
Specsavers launches new campaign on the largest OOH billboard in the Southern Hemisphere.
 
Sunwater encourages Aussies to say ‘yeah nah’ to danger in ‘Live Dangerlessly’ campaign via Engine
No Comments
Engine has partnered with Sunwater to launch its new major public safety campaign, Live Dangerlessly.
 
TFM Digital celebrates 5th birthday with annual Summit
No Comments
Independent marketing agency TFM Digital marked a major milestone this September celebrating its 5th anniversary with...
 
Accor taps Example to spearhead launch of dedicated in-house ‘Table For’ F&B group
No Comments
Earned-led culture agency to spearhead creative strategy, concept development, brand storytelling, marketing and PR for
 
Nescafé launches ‘Proudly brewing workplace vibes’ B2B campaign via Connecting Plots
No Comments
Anchored in Nescafé’s ‘Make Your World’ brand platform, the campaign reframes the humble coffee break as a vital moment
 
Western Sydney Ad School: A pathway to AWARD School
No Comments
After six years of shaping fresh talent, Western Sydney Ad School (WSAS) has established a reputation as both a...
 
Tiny Away invites Australians to ‘Reconnect with What Matters’ in new brand campaign
No Comments
Australia’s biggest tiny house brand rolls out four short films and an interactive microsite.
 
Hello appoints Sam Kelly as new CEO
No Comments
Full-service agency Hello has announced Sam Kelly as its new CEO.
 
Lifestyle Communities redefines downsizing in new ‘Way to Live’ brand platform via By All Means
No Comments
Independent strategic and creative agency By All Means, together with long-standing client Lifestyle Communities and...
 
UNIQLO Australia extends partnership with iD Collective
No Comments
Full service communications agency iD Collective has announced the renewal of its partnership with global fashion...
 
Simson’s Pantry appoints Arize Communications
No Comments
Arize Communications has been appointed as the new PR agency for Simson’s Pantry, one of the fastest growing...
 
Everlab appoints Jack Taylor as PR Agency
No Comments
Everlab to partner with Jack Taylor to drive awareness and education in preventative healthcare.
 
She Creates to celebrate 5 years of championing women in Adelaide’s creative industry with event on Thursday 16 October – tickets now on sale
No Comments
Adelaide’s female-focused creative communications community, She Creates, will mark its five-year anniversary with a...
 
CB WA Q&A with Initiative CEO Jo McAlister: From Perth beginnings to national leadership
No Comments
The last year has seen Initiative go through the most change I have seen in the 6 years with the agency.
 
Akcelo acquires specialist mobile-first agency POPULA
1 Comment
Brand experience and innovation agency Akcelo has acquired POPULA, the specialist mobile-first agency, founded last...
 
“It’s got a bit of stretch”: Volkswagen unveils new campaign for the all-new Tayron via DDB
No Comments
Volkswagen Australia has launched a new campaign for the all-new Tayron that pays homage to its classic advertising...
 
Squiz Kids + Miroma Project Factory relaunch ‘Newshounds’ to help kids spot fake news
No Comments
Media Literacy Goes Mainstream for Aussie KidsNewshounds relaunch turns media literacy into engaging, curriculum-aligned
 
Siniat redefines building solutions in latest brand campaign ‘Siniat. The One.’ via IMA B2B
No Comments
Building materials leader Siniat has partnered with specialist B2B agency IMA B2B to launch its new brand campaign...
 
Bench Media and UnLtd raise $10K for Youth Off The Streets with coastal charity walk
No Comments
Bench Media, in collaboration with UnLtd, stepped out for change last Friday, with its entire team lacing up to walk...
 
Leo Singapore’s Asheen Naidu talks Creativity, Culture, and Singapore’s creative evolution in the latest m25 Global Creative Series
No Comments
With accolades including a rare D&AD Black Pencil and a Cannes Lions Grand Prix, Naidu has a strong belief in the...
 
Enigma builds future-proofed agency with next-generation talent
No Comments
Indie creative and media agency Enigma is building a world-class team, developing the next generation of talent...
 
Those That Do appoints award-winning designer Claire Sutton as its new Creative Director
No Comments
Independent full-service creative agency Those That Do has today announced the appointment of award-winning art...
 
Senior creative team Riana McKenzie and Zoe Perrin ~ AKA “RiZo” ~ join Colenso BBDO
No Comments
Colenso BBDO has bolstered its creative team with the addition of senior creatives Riana McKenzie and Zoe Perrin...
 
Bestads Best of the Week reviewed by Klaartje Galle, Chief Creative Officer, VML Belgium
No Comments
Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
 
Victoria’s Secret transforms iconic Australian landmarks in bold new CGI campaign
No Comments
Victoria’s Secret has announced the launch of its first full assortment Australian e-commerce platform.
 
Spark powers a surreal cross-country adventure in latest brand campaign via Colenso BBDO
No Comments
Spark New Zealand has unveiled a new brand campaign in collaboration with Colenso BBDO, highlighting the everyday...
 
Thinkerbell promotes Taylor York to National Head Earned & Owned Thinker; adds Kathryn Furnari as National Head Media Thinker + Garret Fitzgerald as ECD
No Comments
Thinkerbell has made one promotion and two hires across its Australian offices. Taylor York has been promoted to...
 
Australia’s Becky Morriss, Phoebe Sloane and Rosie Stone among global shortlist for The One Club’s Next Creative Leaders 2025 competition
No Comments
The One Club for Creativity, in partnership with Campaign Brief as the exclusive Australian media partner, has today...
 
New World heroes butcher expertise in new ‘Certified Wonderful’ campaign via DDB Aotearoa
No Comments
DDB Aotearoa has partnered with New World to launch Certified Wonderful - a new integrated campaign created by DDB NZ.
 
Sound+Music Alive in 2025: industry leaders emphasise that creativity and collaboration remain the foundation of effective sound
No Comments
The Australian sound production industry has entered a pivotal moment in 2025. The sector has undergone rapid transforma
Campaign Brief
  • Home
  • About
  • Contact Us
  • Subscribe eMail
  • Subscribe Magazine
  • Portfolio & Reel

Copyright © 2025 Campaign Brief