McDonald’s adds to Australia’s list of ‘big things’ in new Big Lunchbox campaign via DDB Sydney
To celebrate the arrival of 100 per cent Aussie rump steak to its Real Choices menu, McDonald’s has added to Australia’s world famous list of ‘big things’ with the Big Lunchbox in a campaign via DDB Sydney.
However, this is no ordinary lunchbox; as well as taking centre stage in McDonald’s new TVCs, over the next month it’s also travelling around Australia and transforming into an extraordinary pop-up restaurant that serves our delicious Mini Steak Taster Wrap.
The Macca’s Big Lunchbox will be in Melbourne until Friday before it moves to the Gold Coast, Sydney, Perth and Adelaide.
McDonald’s Australia:
Mark Lollback – Chief Marketing Officer
Bronwyn Powell – Marketing Director
Alice Telford – National Marketing Manager
Anna Webster – Senior Brand Manager
Andrew Southey – Brand Manager
DDB Group
Toby Talbot – Chief Creative Officer, DDB Sydney
Cam Hoelter – Deputy Executive Creative Director, DDB Sydney
Steve Jackson – Creative Director, DDB Sydney
Ben Pearce – Senior Creative, DDB Sydney
Matt Chandler – Senior Creative, DDB Sydney
Ramon Rodriguez – Head of Design, DDB Sydney
Domenic Bartolo – Senior Craft Designer, DDB Sydney
Nicole Taylor – Managing Director, DDB Sydney
Lisa Hauptmann – Group Business Director, DDB Sydney
Kirstie McWhannell – Business Director, DDB Sydney
Brett Griffiths – Production Manager, DDB Sydney
Ben Greenslade – Senior Account Director – Experiential, Mango Sydney
Tina Alldis – Senior Account Director – PR, Mango Sydney
Emily Righton – Production Director, Mango Sydney
Laura Cario – Senior Account Manager, Mango Sydney
Brenden Johnson – Head of Onscreen Production, DDB Sydney
Harriet Burton Taylor – TV Producer, DDB Sydney
OMD:
Tobi Fukushima – Account Director
Gemma Lewis – Account Director
Tom Hutley – Social Director
Will O’Rourke:
Paul Bruty – Director, The Glue Society
Luke Crethar – Director and Editor, The Glue Society
Michael Ritchie – Executive Producer
Josh Mullens – Head of Projects
Alex Kember – Producer
Rob Marsh – DOP
Enzo Iacono – Production Designer
Partners:
Cutting Edge
Nylon Music
Carnival Food
5 Comments
Can we have a few more DDB management and suits please.
Yeah Jude – bringing on more management might stop hopeless ideas like these getting up!
There is so much red tape and so many wet nurses in that building that to actually get anything out of it is nothing short of a miracle. If it’s half decent, you’re in the company of genius.
Def: Wet nurse: When someone, notably an Account Manager or
Creative Director takes an idea off you and feeds it, depriving you of the joys of motherhood only to hand it back to you when it shits it’s nappies.
I walked past DDB the other week, reckon I should be on the credits