Target and Gok Wan set to ‘Style the Nation’ in branded content TV special tonight on Seven
A TV special program created jointly by Target and Ensemble, in partnership with Seven, is set to air on Channel 7 tonight.
The one-hour program, called Target Style the Nation, is the first of its kind for Australian television audiences and features Target’s “style ambassador” Gok Wan as he transforms the appearances of five women.
Target Style the Nation largely centres around a “style camp” that sees Gok Wan transform the women with a full style-makeover, offering tips and tricks on how to dress for their body shape and personality and including hair and make-up. See the promo here.
The five women were chosen after Target launched a national competition in June this year backed by a television commercial and fully integrated campaign across Seven West Media in New Idea and Who magazines, digital and in The Morning Show and The Daily Edition.
The ‘Style the Nation’ campaign continued to follow Wan and the winners journeys over the past four months.
Target Style the Nation, produced in house by Ensemble, goes to air tonight immediately after Dancing with the Stars. The show will also be available on PLUS7 catch up.
4 Comments
why don’t you ever have anyone on that is not overweight? Skinny people need help too
I am a 69 year old recently widowed female.
I have all my life wanted to have a make over.
because of my size I never seem to find suitable clothes.
I am 156 cm tall weigh 59 kilo’s.
can you help me please.
what an amazing show Gok shows the women that there is a real person inside and that if you look good you feel good. well done a great job done with Gok. look what you can do even without make up or hair
in today’s modern world it is a shame that women cant see their inner beauty
I watched the show and thought it was wonderful but….far too rushed. I was expecting something like Gok’s UK show (silly me!) with a lot more of the story regarding the journey from beginning to end for these wonderful women. In my humble opinion I felt it should have been more like a small series, with a show for perhaps two of the women at a time culminating with a final catwalk episode to show off of the transformations. We should have been able to find out more about how we can change our styles for ourselves at home, including hair & make-up.
I hope this is perhaps only the beginning of shows like this one where we can sit at home and watch people, all shapes and sizes just like us, transform and become more confident and self loving….a new kind of reality perhaps??