May Day for Aussie agency cummins&partners – opens overnight in New York’s Tribeca district
CB Exclusive – Part of its strategy to build a global independent network that promotes a bundled offering, cummins&partners opened today – May Day – in New York’s Tribeca district.
The AdNews Australian Agency of the year has had stellar growth in only three years in the market with its combination of media and creative as one.
“I am setting up shop here because I believe it can help all our client brands in all our offices,” says global CEO Sean Cummins (left).
“I have several agendas I want to push in this market besides our full service offering. I have a huge desire to start the agency not only as a one stop shop, but a place that has strong focus on women in key leadership and hopefully ownership roles.
“This industry talks big about technology, innovation and disruption but to own the future is to have women in high office across all the disciplines.”
“Everyone says the future is mobile (phones). It is mobile and women.”
Adds Cummins: “Certainly a key to our success so far has been bringing media and creative together, but the unheralded aspects of cummins&partners is the strong core of woman in partnership roles. We may be one of the better examples of this in the world.
“The industry needs to get over its machismo. The unconscious cues, the ” male gaze”, that makes it unfriendly to women…. and truly start to lead other industries in promoting women.
“I am in New York and I am hopeful of attracting the most talented women and men in this city to be part of our new agency.
“We are patient about getting our talent choices right in leadership and I am interested in meeting anyone who shares our values. And also so I don’t have to take any more selfies outside the office,” says Cummins.
13 Comments
Looking forward to big things from this move…. hopefully
Love the selfie.
Onya cummins&partners – astounding success in just 3 years.
A grand move Sean and an exciting and successful venture ahead, every fortune and success to you and the team GO c&p
Well done Sean and best of luck.
The US and indeed the rest of the world seem to have their heads around women in advertising and their contribution.
Shame Australia lags behind.
Samira Ansari for ECD?
Congrats and best of luck
Congrats! Great news, great shot and great to hear re: strong focus on women in key leadership roles. Have no doubt that you will be able to attract the most talented women and men in the city and beyond, with such a strong proposition 🙂
@iamthinking… Great call!
Well done and very exciting. Plus, nice selfie Sean. I’m sure a passerby would have helped. Or were you worried about getting your phone pinched? 🙂 #selfie
May the wind be at your back my friend!
Good luck! But Opening an office in NY without any clients is like moving to NY without a job; something that bites a lot of Aussies in the behind.
@Josh
There’d be more in the kitty than first and last months rent.
And good on him for having the chutzpah to take it to the world stage.
Great to see an Aussie agency expanding. My totally uninformed guess is there may be an unannounced client lurking in the wings. Sean has been accused of many things, but ‘stupid’ and ‘prone to throw money away’ have not been amongst them. Best of luck Sean & Partners.