Australian-first client and agency relationship mentoring program ‘Legends & Leaders’ launches

Legends & Leaders, an Australian-first concept designed to provide marketers with valuable insights to deliver more effective client and agency relationships, has launched today founded by Adrianne Nixon (left).

More than 90 of Australia’s best industry experts have joined the Legends & Leaders program, including Adam Ferrier, Malcolm Auld, Phil Hayden, Ian Alwill, Colin Wilson-Brown, Jane Caro, Mike Beckerleg and Tom Moult.

Legends & Leaders is a brand new program in the Australian market that is tailored for individual client marketing teams with a unique group of industry legends and leaders offering insights and experience to help ensure companies get better value out of their agencies across all disciplines.

The program offers 20 modules built around individual disciplines including digital, innovation, finance, DM/data, strategy/planning, inter-agency relationships, media, public relations, research, account management, creative and shopper marketing.

Says Nixon: “A recent survey of CMOs and CEOs conducted by AMR for The Communications Council and the Media Federation of Australia found that both clients and agencies see ‘business integrity’ and ‘leadership’ as key drivers for their business, but there is much room for improvement.

“This was one of the catalysts for the Legends & Leaders concept. Marketers simply don’t have access to structured, independent, customised mentoring and advice that can really make a difference to their business.

“The goal is to create teams that are united, engaged, enthused and firing.”

Says Margaret Zabel, The Communications Council CEO: “The Legends & Leaders initiative presents a unique opportunity for clients to strengthen not only their agency relationships but significantly improve their marketing and business results.  The bespoke approach can build team capability and unlock new opportunities by leveraging the insights and experience of experts in the industry.”

Says Mike Connaghan, STW Group CEO: “Any investment in helping client and agency teams achieve a better result is welcome. We have a saying at STW, ‘experience is usually a thing you get just after you need it’. Leaning on the experience and knowledge of this group seems invaluable.”

The program allows marketing teams to choose any number of modules and then select a mentor within each module.

Tom Moult from Walker Moult is one of the more than 90 mentors on the roster.

Says Moult: “I’m delighted to be involved with Legends & Leaders.I think it’s an idea that offers a real competitive advantage. Where else can major advertisers get access to this much wisdom and hard-won experience – in a specially tailored program – from the very best in the business?”

Legends and Leaders:

Ian Alwill, Principal, Alwill Associates

Andy Antonini, Marketing Director, Onthehouse Holdings

Malcolm Auld, Principal, Malcolm Auld Direct

Alicia Beachley, CEO, April5

Mike Beckerleg, Co-founder, Hatch Solutions

Simon Bellamy, Senior consultant

Stan Bennett, Senior consultant

George Betsis, Creativity Director, VCD

Grant Blackley, CEO, Four Seasons Media; Founder & Director, RGM Artists Group

Sophie Blue, Founder & Managing Director, Blue Planet PR

Alex Boyall, Head of Sales Engineering, Temando

Jon Bradshaw, Director, Brand Traction

Jeremy Brook, Global Head of Digital Strategy & Media Innovation, Heineken

Rochelle Burbury, Principal, Third Avenue Consulting

Glen Campbell, Managing Director, Brandheart

Roger Camplisson, Senior Consultant

Jane Caro, Author, Novelist, Lecturer, Mentor, Social Commentator, Award winning copywriter

Murray Chenery, Executive General Manager, Brand, CPA Australia

Damian Damjanovski, Co-Founder, Common Ventures

Mark de Teliga, Psychologist & Psychotherapist

Rowan Dean, Columnist, satirist, panelist and media commentator

John Doumani, Senior consultant

Suzanne Dutton, Owner, Onion

Russell Easther, Director, digital brief

Jeff Estok, Managing Partner, Navigare

John Fawcett, Managing Director, Balucate; Chairman, Headstrong Cognitive Fitness

Adam Ferrier, Consumer Psychologist, Chief Strategy Officer, CumminsRoss

Brian Fine, CEO, Australia Online Research; Chairman, Quality Online Research

John Finkelsen, Senior consultant

Errol Flanagan, Strategy & InnovationDirector, The Holla Agency

John Gerrie, Managing Partner, KN3W IDEAS

Kara Geyer, Founder/Partner, The Media Hut

Anna Godfrey, Innovation Facilitator, RAW Innovation

Donna Hampton (Svanberg), Founding Owner and Executive Producer, Capitol Productions

Phil Hayden, Senior Consultant

Ashadi Hopper, Executive Creative Director, Soap

Ross Howarth, Partner, Kinesis Media

Brett Howlett, Co-founder, Hatch Solutions

Martin Kellard, Senior Consultant

Dr. Ralph Kerle, Global Strategic Innovation Specialist, “Leading Change Through Creative Insight” Fergus Kibble, Founder & Managing Director, F4 Consulting

Andrew Knox, Senior Consultant

Neer Korn, Director, The Korn Group

John Lamble, Founding Partner, VisionVault

Jan Mathews, Founder, Magthews Consulting

Carolyne “Caro” McCourtie, Owner, Double O Marketing Consultant

Tim McDermott, National Sales Director, V8 Supercars

Andy McKeon, Global Customer Marketing Lead, Facebook

Preya McMahon, Owner/Chairman, Zing

Allan Medforth, Partner, Kinesis Media

Barry “Baz” Milas, Producer, Fresh Produce

Lisa Miles, Director/Principal, Ahead by Miles

Robert “Bob” Miller AM, Senior Consultant, Speaker, commentator, adjunct Professor, Macquarie University Chris Mitchell, Co-Founder, Chris+Geoff

Joe Moujalli, Executive Producer, Little Mou Productions

Tom Moult, Principal, Walker Moult

Douglas Nicol, Creative Partner/Owner, The Works

Jane Neale, Managing Director, Hattonneale

Nerida Newman, Owner/Director, Cat Bird Seat

Sandy Oldham, Owner, Sandy Oldham People

Sharon Parker, Senior consultant, currently Head of Media and Digital, GlaxoSmithKline

Tim Parker, Senior consultant, currently MD Publicis Mojo

Jason Penrose, Principal Consultant & Managing Director, Jamecam Consulting

Rob Pyne, Founder, X or Y Decisions

Carolyn Reid, Principal, Buyology Lab

Peter Resanceff, Founder & Principal, Resanceff Research & Planning Pty Ltd.

Martin Rippon, Senior consultant

Alan Robertson
, Partner, Kinesis Media

John “Skippy” Rogers, Senior Producer, Director

Vivian Rowden, Director, Through the Looking Glass

George Saada, Producer/Execitive Producer, Get George

Mike Satterthwaite, Chairman, Pegasus Systems

Robyn Sefiani, Founder & Managing Director, Sefiani

Chris Sewell, CEO, The Gaia Partnership

Philip Sheldon, Founder, Storymining

Jeff Simpson, CFO Consultant

Sharon Skeggs, Senior consultant

Simon Skidmore, Founder & Managing Partner, One Partners

Ian Smith, Partner, Heidrick & Struggles

George Stent, Founder, the stent partnership

Joe Talcott, Chief Creative Officer, CREATISM.IS

David Thomason, Senior consultant

Neil Travers, Senior Consultant

Brent Wallace, CEO & Founder, Galileo Kaleidoscope

David Westgate, Principal, Westgate + Friends

Jenny Williams, Managing Partner, Ideagarden

Kathryn Williams, Owner, Kathryn’s Mint

Rick Wilson, Director, Advantage Australia

Colin Wilson-Brown, Founder, The Clinic

Glenda Wynyard, Founder, Chaos Media

Mike Zeederberg, Managing Director & Joint Owner, Zuni