CDs target ad agencies with launch of design and production consultancy specialising in crafting and strategy for work entered into ad festivals
Two awarded South American creative directors have launched All Awards, a design and production consultancy specialising in crafting and strategy for work entered into advertising festivals.
Juan Christmann (right) and Renato Lopes (left), now based in Portugal, created All Awards after experiencing what a taxing burden award shows are on resources for most agencies in both the creative and production departments. Their solution is a specialised service with a high level of expertise in crafting and producing ideas presented to festivals.
For more information and FAQs, check out the site here.
In addition, All Awards provides consulting services in emerging markets to help navigate the growing number of award shows, each with its unique jury, categories, sub-categories and requirements.
Christmann, from Argentina, and Lopes, from Brazil, together have won over 16 Cannes Lions and hundreds of other prestigous awards throughout their international careers. After years of working at agencies like Leo Burnett, DDB, Oglivy, Africa, Lowe and Publicis, they know first hand about the countless hours and resources invested in preparing work for award shows.
All awards offers personalised consulting services from crafting presentation materials to strategies on entering work. They operate on a case by case basis and ensure each step of the process is strictly confidential.
All Awards is also in talks with top festivals to collaborate on making the entry process more efficient as many organizers spend untold hours correcting work entered by agencies.
Says Christmann: “There are very few agencies that have a department, let alone one person, devoted exclusively to festivals, and anyone who has worked in a creative agency knows the effort and resources that goes into preparing for award shows. We want to make that process more efficient and with better results. The jury ultimately decides what wins but we strive to improve your chances.”
Says Emma Wilkie, managing director of The Gunn Report, who recently sat down with Christmann and Lopes: “Festival results are vital to an agency´s creative reputation, and I would dare say that many agencies would dream of a service like this.”
All Awards is based in Lisbon but will be operating on a global scale.
19 Comments
Advertising is eating itself.
If ever a marketer wanted proof of just how out of touch agencies are – then this is it.
If ‘all awards’ is successful they’ll join the long list of award show owners who live by the following mantra –
there’s no faster, or easier way to get rich than stroke the egos of creatives.
‘They operate on a case by case basis and ensure each step of the process is strictly confidential.’
Of course they have to.
Clients will fire any agency who employs them and still have the gall to ask for an increase in fees.
Is this what we’ve sunk to????
… when there’ll be a new category for “best entry case study”
Spending this afternoon thinking of what meta-meta-business I can start next!
I’m starting a business to make snarky comments about other agency’s work on all the industry blogs on behalf of washed up creatives that don’t even have it in them to do that anymore.
Heard just now that this is actually the start of a call for entry campaign. All will be revealed.
Yes, I heard he same thing – it’s a call for entries for a new award it seems.Because we really need another award.
Awards show or not, some nice work on there. I likey.
Please let this be the wake up call this ridiculous industry needs.
To those agencies clambering to enter every newly created award show on offer (Leos, TBWA etc), spending hundreds of thousands of dollars in the process, why can’t you see you are making us all look like idiots?
Why haven’t the client procurement people looked into what agencies spend on award shows, and asked where that money comes from?
Just imagine how much richer we’d be if this farcical rort was actually regulated in some way.
The truth it should be self regulated by common sense, but the egos involved are evidently too precious and used to this constant (and very expensive) stroking to even see the ride they’re being taken for.
This is the absolute pits. Our industry is notoriously self-serving, on a level with financial services, but this takes us to new depths. Ridiculous and disgusting. And there will be no end of insecure agency idiots lining up to use these jokers.
I think it’s a great idea. Like most good ideas they’re addressing a pain point. And getting award entries ready is a pain point that people will pay for.
Well done blokes, I hope you kill it…
I can’t count how many case studies I’ve seen where the creatives are clearly in love with their own idea and forget to explain it clearly and simply to the audience. And some of those ideas were great, but the case study was shite.
Great to have an external opinion, even better, someone externally writing it.
Just how incredibly lazy, stupid and self-obsessed can creatives be?
Too lazy to shine their own brilliance?
Need help to narrate their own thought process-if any?
Unable to communicate to their own kind?
If creative departments have to ‘outsource’ such fundamentals, I wonder what’s next?
Paying someone big bucks to collect the award at cannes on your behalf while you sit at your desk?
Oh wait, that job’s already taken.
It’s your Chief Creative Officer.
I think it’s a great idea. Like most good ideas they’re addressing a pain point. And getting award entries ready is a pain point that people will pay for.
AHAHAHAHAHAHAHAHHAHA…………… AHAHAHAHAHAHAAHAHA
This should get interesting now seeing as some big name players have spread the word on how shit this is by linking to this article.
https://www.youtube.com/watch?v=dRDhx8Lo37E
This is wow! Laziness over the top! You shameless you!