CDs target ad agencies with launch of design and production consultancy specialising in crafting and strategy for work entered into ad festivals


_ViqhiTA3J_kEF0xn0pGs_hxftqhXkkdSIjyuFgnDik.jpgTwo awarded South American creative directors have launched All Awards, a design and production consultancy specialising in crafting and strategy for work entered into advertising festivals.

Juan Christmann (right) and Renato Lopes (left), now based in Portugal, created All Awards after experiencing what a taxing burden award shows are on resources for most agencies in both the creative and production departments. Their solution is a specialised service with a high level of expertise in crafting and producing ideas presented to festivals.

For more information and FAQs, check out the site here.

In addition, All Awards provides consulting services in emerging markets to help navigate the growing number of award shows, each with its unique jury, categories, sub-categories and requirements.

Christmann, from Argentina, and Lopes, from Brazil, together have won over 16 Cannes Lions and hundreds of other prestigous awards throughout their international careers. After years of working at agencies like Leo Burnett, DDB, Oglivy, Africa, Lowe and Publicis, they know first hand about the countless hours and resources invested in preparing work for award shows.

All awards offers personalised consulting services from crafting presentation materials to strategies on entering work. They operate on a case by case basis and ensure each step of the process is strictly confidential.

All Awards is also in talks with top festivals to collaborate on making the entry process more efficient as many organizers spend untold hours correcting work entered by agencies.

Says Christmann: “There are very few agencies that have a department, let alone one person, devoted exclusively to festivals, and anyone who has worked in a creative agency knows the effort and resources that goes into preparing for award shows. We want to make that process more efficient and with better results. The jury ultimately decides what wins but we strive to improve your chances.”

Says Emma Wilkie, managing director of The Gunn Report, who recently sat down with Christmann and Lopes: “Festival results are vital to an agency´s creative reputation, and I would dare say that many agencies would dream of a service like this.”

All Awards is based in Lisbon but will be operating on a global scale.