CommBank believed to be behind “Can’t” video in lead-up to new campaign via M&C Saatchi Sydney
May 21 2012, 7:30 pm | | 21 Comments
In what is believed to be a teaser for the new Commonwealth Bank campaign via agency M&C Saatchi, Sydney – which won the business back in February – CB has been sent this video from whatiscant.com with the subject line: CAN’T build a sandcastle?
It could be specifically to promote the Bank’s involvement with the Olympic Games. In addition to being the Official Bank of the Australian Olympic Team, Commonwealth Bank is also a Broadcast Partner.
Or it could be for another advertiser all together. We shall just have to wait until the campaign launches – tipped be this coming Sunday. But no doubt CB bloggers will provide some info on this campaign over the coming days.
21 Comments
I can’t hold down my dinner after that
Yep it’s CBA
cbf’d
bunch of cant’s
Anyone for another slice of Cockentrice?
CBA was clearly better off with Goodby.
can’t pass down interest rate cuts
M&C Sydney had to fly to Noosa to make the sand sculpture?
I smell cheese
You’re all wrong, it started in Portland. The Olympics are 8 weeks away. Figure it out.
you can
http://www.youtube.com/watch?v=9Oh9TTTt12I&feature=player_embedded
who ever is behind it CAN’T set type properly. which is appalling if it is from a half decent agency for a half decent client.
Cannes? Nah… can’t.
They CANT have seen the Skoda Australian brand launch before.
http://www.youtube.com/watch?v=VF-pQNoFeEA&feature=youtube_gdata_player
…I’m not,actually.
what is it you can’t face?
haha….
Surely as a Kiwi the new CMO can’t say ‘can’t’ without hearing….
“The Ipad will be a faIlure!”
What a Lark.
stop calling me a cant
Can’t be bothered caring
CAN’T pass on the full interest rate cut
I am hoping it’s an Apple Campain to combat the blackberry Campain wake up
Hopefully it’s the release of the iPad four with the new holographic keyboard wishful thinking maybe Kane not