CommBank believed to be behind “Can’t” video in lead-up to new campaign via M&C Saatchi Sydney


Screen shot 2012-05-21 at 6.50.13 PM.jpgIn what is believed to be a teaser for the new Commonwealth Bank campaign via agency M&C Saatchi, Sydney – which won the business back in February – CB has been sent this video from with the subject line: CAN’T build a sandcastle?

It could be specifically to promote the Bank’s involvement with the Olympic Games. In addition to being the Official Bank of the Australian Olympic Team, Commonwealth Bank is also a Broadcast Partner.

Or it could be for another advertiser all together. We shall just have to wait until the campaign launches – tipped be this coming Sunday. But no doubt CB bloggers will provide some info on this campaign over the coming days.