In what is believed to be a teaser for the new Commonwealth Bank campaign via agency M&C Saatchi, Sydney – which won the business back in February – CB has been sent this video from whatiscant.com with the subject line: CAN’T build a sandcastle?
It could be specifically to promote the Bank’s involvement with the Olympic Games. In addition to being the Official Bank of the Australian Olympic Team, Commonwealth Bank is also a Broadcast Partner.
Or it could be for another advertiser all together. We shall just have to wait until the campaign launches – tipped be this coming Sunday. But no doubt CB bloggers will provide some info on this campaign over the coming days.