KWP! Adelaide launches sparkling new out of home summer campaign for Coopers Red
November 11 2011, 10:08 pm | | 9 Comments
In preparation for summer, Coopers has launched a new, large format outdoor and magazine campaign for its iconic beer Sparkling Ale (or Coopers Red).
Drawing on the heritage of this traditionally made, bottle conditioned ale, Coopers’ ad agency KWP! has created a campaign using wooden crates reminiscent of those in use by the brewery up until as recently as the 1970s, to help reflect the ale’s history and authenticity.
Creative Director: James Rickard
Creative Team: David Ormston, Amrit Jandu
Media Team: Christine Phillips
Account Team: John Baker, Tristan Glover, Jock Auld
Production Team: Micky Grant, Nic How
Art: Jodie Kunze
Photography: Geoff Boccalatte
Retouching: David Walden
Client Team: Glenn Cooper, Claire Filsell, Rachel Cooper-Casserly
9 Comments
Deary me… it’s an influx of dull ads for Coopers on CB.
Here’s a crate.. whack an old-school ad line on it. Times it by three.
Wow, Crate + pack shot + times new roman badly written copy x 3 = dog sauce + to coopers green dog sauce.
This is a pile of steaming faeces.
Great ads for a great beer. Coopers print and Billboards ads are always memorable.
great review here:
http://copyranter.blogspot.com/2011/11/todays-entry-into-copyranters.html
AVERAGE.
Sorry
Average.
funny that
If that’s Times New Roman I’ll bet my arse you’re a copywriter with really bad grammar.
There’s a real undergrad quality to many of the comments here. Proof that a little knowledge is a dangerous thing.
Am i wrong to believe that every product has a target market? Funny how if everything isn’t MTV style, it gets a bad wrap. Coopers seem to create a look to follow for a while and i quite like this one.