In preparation for summer, Coopers has launched a new, large format outdoor and magazine campaign for its iconic beer Sparkling Ale (or Coopers Red).
Drawing on the heritage of this traditionally made, bottle conditioned ale, Coopers’ ad agency KWP! has created a campaign using wooden crates reminiscent of those in use by the brewery up until as recently as the 1970s, to help reflect the ale’s history and authenticity.
Creative Director: James Rickard
Creative Team: David Ormston, Amrit Jandu
Media Team: Christine Phillips
Account Team: John Baker, Tristan Glover, Jock Auld
Production Team: Micky Grant, Nic How
Art: Jodie Kunze
Photography: Geoff Boccalatte
Retouching: David Walden
Client Team: Glenn Cooper, Claire Filsell, Rachel Cooper-Casserly