KWP! Adelaide launches sparkling new out of home summer campaign for Coopers Red


history.jpgrecipe.jpgIn preparation for summer, Coopers has launched a new, large format outdoor and magazine campaign for its iconic beer Sparkling Ale (or Coopers Red).

Drawing on the heritage of this traditionally made, bottle conditioned ale, Coopers’ ad agency KWP! has created a campaign using wooden crates reminiscent of those in use by the brewery up until as recently as the 1970s, to help reflect the ale’s history and authenticity.

Creative Director: James Rickard

Creative Team: David Ormston, Amrit Jandu

Media Team: Christine Phillips

Account Team: John Baker, Tristan Glover, Jock Auld

Production Team: Micky Grant, Nic How

Art: Jodie Kunze

Photography: Geoff Boccalatte

Retouching: David Walden

Client Team: Glenn Cooper, Claire Filsell, Rachel Cooper-Casserly