Aussies celebrate as the PR Grand Prix goes to Clemenger BBDO Melbourne for NAB ‘Break Up’
The 300 strong Aussie delegation in Cannes are celebrating tonight at the CB Curious Cocktail Party after Clemenger BBDO, Melbourne scooped the Cannes PR Lions Grand Prix for their National Australia Bank ‘Break Up’ campaign.
Leo Burnett Sydney were also celebrating after scoring a Gold Lion, one of only 10 handed out on the night, with their Bundy Watermark campaign.
The NAB campaign also won a Silver Lion. In total, only 39 Lions were awarded on the night.
Clemenger BBDO Melboure ECD Ant Keogh (left) dropped into the CB Curious party after the ceremony and was greeted by some well earned cheers from all there.
Now into its third year the PR category received 819 entries, up 43% from last year. The jury, chaired by Dave Senay, President & CEO of Fleishman-Hillard, shortlisted 105 and went on to award 10 gold, 13 silver and 15 bronze lions plus the Grand Prix.
VIEW THE WINNERS:
23 Comments
Nice!! Well done to all involved.
Nice work suits!
Class act, Ant.
How many other CDs would just bask in the glory themselves for the promo pic?
Supporting and crediting your creative teams is why every other creative around town would jump ship tomorrow to work with you.
Well done to all involved.
Seems to me the judges were voting for the case studies, not the actual ads. We’ll look back in a few years and think how silly we (they) were.
Massive congratulations. That’s awesome.
Legends, the lot of you. Well done.
Big up Will O’Rouke and Glue for pulling it all together
Bravo team. You make me proud of being an Aussie.
Sami
Legends, the lot of you. Well done.
congratulations guys.. Well done.
9:42. It was for PR. And tell me you wouldn’t want it on your resume.
‘Bundy Watermark’ – gold for PR?
I think it’s ironic that the first tie I’m hearing about this is the announcement of it’s award win. Almost PR after the fact, isn’t it?
Oh. PR. Is that a creative award or an effectiveness award? (genuine question, I haven’t heard of the category).
@9:42 A grand prix is a grand prix, twatface.
Do you mind if I call you twatface?
well done to all involved
2:24, you don’t understand, and you won’t be around in a few years to think how silly it was to judge the presentation of the work rather than the work itself.
Do you mind that you’ll be waiting tables soon?
Well done Rohan and Pitty, you guys deserve it.
I love Rohan & Pitty and so does the rest of the world.
Well played.
xxx
The idea itself is the core of what generated all that free PR.
The IDEA my friends.
You can’t make it out of nothing.
Well done to you all. Fingers crossed tonight in media and later in the week for integrated. NAB break up was a massive undertaking executed in a difficult category working to one very simple but unique and relevant idea across a ridiculous breadth of touchpoints delivering results every agency and client would be proud of- and they are. Congrats.
Bloody brilliant.
Well done you lot.
And well done for that client too.
Yeah 2:24pm. 9:42 you’re a face of twats.
Rohan and Pitty you’ve worked hard for years on this client. Well done and congrats.
Such a great result for all your awesomeness Ro and Pitty. Enjoy it.