Clemenger BBDO & Proximity wins Platinum at Asian Marketing Effectiveness Awards

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Screen shot 2011-05-16 at 7.48.54 AM.jpgClemenger BBDO & Proximity, Melbourne took out the Platinum Award – Best of Show – for its Yellow Pages ‘Hidden Restaurant’ campaign, at the Asian Marketing Effectiveness Awards, held in Shanghai on Friday night.

The campaign was the most awarded on the night, winning three Gold and four Silver awards.

Australia was the most awarded country in the region, winning 18 awards: three Gold, seven Silver and seven Bronze – plus the Platinum.

Leo Burnett Sydney and Ogilvy Melbourne both won one Silver and one Bronze, GPY&R Melbourne won two Bronze and Grey Melbourne won a Bronze.

Says Paul Rees-Jones, executive planning director for Clemenger BBDO / Proximity Melbourne: “The Hidden Pizza Restaurant campaign was innovative and brave, and its success is testimony to a client who understood the size of the risk they were taking was equal to scale of the success they could achieve. To be rated as the most outstanding campaign across the whole of Asia Pacific is a significant honour.” 

 

Adds Andy Wilson, chairman of the Asia Planning Council for BBDO/Proximity: “We have had effectiveness at the heart of our agenda for several years now.  To be best performing network at the AMEs for two out of the last three years demonstrates that BBDO/Proximity’s Work works best to grow our clients’ business. We are all delighted with this recognition”

The Hidden Pizza Restaurant    

Clemenger BBDO & Proximity, Melbourne    

Sensis – Yellow Pages Australia

Gold

The Hidden Pizza Restaurant    

Clemenger BBDO & Proximity, Melbourne    

Sensis – Yellow Pages Australia

Silver    

The Hidden Pizza Restaurant    

Clemenger BBDO & Proximity, Melbourne    

Sensis – Yellow Pages Australia

Bronze    

Everybody hurts when you speed    

Transport Accident Commission of Victoria

Bronze

AAMI What about me?    

AAMI, Australia

Silver

AAMI What about me?    

Ogilvy. Melbourne

AAMI, Australia

Silver

EOS Photo5    

Canon

Silver

The Hidden Pizza Restaurant    

Clemenger BDDO & Proximity, Melbourne    

Sensis – Yellow Pages Australia

Gold

The Hidden Pizza Restaurant    

Clemenger BBDO & Proximity, Melbourne    

Sensis – Yellow Pages Australia

Bronze    

Dell Alienware Clan Challenge    

MediaCom Australia    

Dell

Silver    

The Hidden Pizza Restaurant    

Clemenger BBDO & Proximity, Melbourne    

Sensis – Yellow Pages Australia

Bronze    

Australian Defence Force    

George Patterson Y&R Melbourne    

Defence Force Recruiting

Silver    

James Boag’s

Momentum Worldwide Australia    

Lion Nathan

Bronze    

RAAF

George Patterson Y&R Melbourne    

Defence Force Recruiting

Silver    

The Hidden Pizza Restaurant    

Clemenger BBDO & Proximity, Melbourne    

Sensis – Yellow Pages Australia

Bronze

White Pages

Clemenger BBDO & Proximity, Melbourne    

Sensis – White Pages Australia

Gold    

The Hidden Pizza Restaurant    

Clemenger BBDO & Proximity, Melbourne    

Sensis – Yellow Pages Australia

Bronze    

EOS Photo5    

Leo Burnett Sydney    

Canon