Clemenger BBDO & Proximity wins Platinum at Asian Marketing Effectiveness Awards
Clemenger BBDO & Proximity, Melbourne took out the Platinum Award – Best of Show – for its Yellow Pages ‘Hidden Restaurant’ campaign, at the Asian Marketing Effectiveness Awards, held in Shanghai on Friday night.
The campaign was the most awarded on the night, winning three Gold and four Silver awards.
Australia was the most awarded country in the region, winning 18 awards: three Gold, seven Silver and seven Bronze – plus the Platinum.
Leo Burnett Sydney and Ogilvy Melbourne both won one Silver and one Bronze, GPY&R Melbourne won two Bronze and Grey Melbourne won a Bronze.
Says Paul Rees-Jones, executive planning director for Clemenger BBDO / Proximity Melbourne: “The Hidden Pizza Restaurant campaign was innovative and brave, and its success is testimony to a client who understood the size of the risk they were taking was equal to scale of the success they could achieve. To be rated as the most outstanding campaign across the whole of Asia Pacific is a significant honour.”
Adds Andy Wilson, chairman of the Asia Planning Council for BBDO/Proximity: “We have had effectiveness at the heart of our agenda for several years now. To be best performing network at the AMEs for two out of the last three years demonstrates that BBDO/Proximity’s Work works best to grow our clients’ business. We are all delighted with this recognition”
The Hidden Pizza Restaurant
Clemenger BBDO & Proximity, Melbourne
Sensis – Yellow Pages Australia
Gold
The Hidden Pizza Restaurant
Clemenger BBDO & Proximity, Melbourne
Sensis – Yellow Pages Australia
Silver
The Hidden Pizza Restaurant
Clemenger BBDO & Proximity, Melbourne
Sensis – Yellow Pages Australia
Bronze
Everybody hurts when you speed
Transport Accident Commission of Victoria
Bronze
AAMI What about me?
AAMI, Australia
Silver
AAMI What about me?
Ogilvy. Melbourne
AAMI, Australia
Silver
EOS Photo5
Canon
Silver
The Hidden Pizza Restaurant
Clemenger BDDO & Proximity, Melbourne
Sensis – Yellow Pages Australia
Gold
The Hidden Pizza Restaurant
Clemenger BBDO & Proximity, Melbourne
Sensis – Yellow Pages Australia
Bronze
Dell Alienware Clan Challenge
MediaCom Australia
Dell
Silver
The Hidden Pizza Restaurant
Clemenger BBDO & Proximity, Melbourne
Sensis – Yellow Pages Australia
Bronze
Australian Defence Force
George Patterson Y&R Melbourne
Defence Force Recruiting
Silver
James Boag’s
Momentum Worldwide Australia
Lion Nathan
Bronze
RAAF
George Patterson Y&R Melbourne
Defence Force Recruiting
Silver
The Hidden Pizza Restaurant
Clemenger BBDO & Proximity, Melbourne
Sensis – Yellow Pages Australia
Bronze
White Pages
Clemenger BBDO & Proximity, Melbourne
Sensis – White Pages Australia
Gold
The Hidden Pizza Restaurant
Clemenger BBDO & Proximity, Melbourne
Sensis – Yellow Pages Australia
Bronze
EOS Photo5
Leo Burnett Sydney
Canon
1 Comment
I wonder if the definition of effectiveness was based on the thousands of single use/redemption based interactions or on any actual lasting change of behaviour.
My thoughts are on the latter.
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Still, I really like the idea.