KFC will attempt to break world record for biggest ever ‘Chicken Dance’ at the MCG this friday night
KFC has today asked cricket fans to channel their inner chook as they lead a world record attempt of the biggest ever ‘Chicken Dance’ at the Australia vs. England Twenty20 cricket match this Friday night at the MCG.
At 7.15pm the crowd will be called on by 400 KFC Colonels to bust out their best moves and perform the world-famous ‘Chicken Dance’.
The current record for the largest gathering of people in one locationto perform the ‘Chicken Dance’ is 72,000, with the record set at acounty fair in Canfield, Ohio, in 1996*.
The event is a joint effort by KFC’s ad agency Ogilvy & Mather, Sydney, PR agency Pulse Communications and experiental agency Ensemble Australia.
The New Year has already seen thousands flock to the fast-paceddomestic Twenty20 games to get their quick cricket fix. As the Aussiesand the Poms collide for the first time since the devastating Ashesdefeat, surely this international rematch featuring a young and freshAustralian team will see a record amount of Aussies eager to watchtheir national pride regained.
KFC is providing cricket fans the chance to be a part of history bybreaking the world record for the most people participating in the’Chicken Dance’. Australian cricketing legend David Boon and Australianpaceman Doug Bollinger have been spruiking the event, encouraging fansto head down on the day.
KFC is calling on fans to head down and not only support the Aussiecricket team, but help break the current 72,000 strong world record.
“Twenty20 is all about fun family activities and getting peopleinvolved in cricket,” said Nikki Lawson, KFC’s chief marketing officer.”While not everyone will admit it, virtually everyone has performed the’Chicken Dance,’ either at a wedding reception or a sporting event. Wewant to get the crowd excited and ready to provide their full supportto the Australian team. We hope the record attempt will have everyoneout of their seats before the game with plenty of wing flapping andshaking of tail feathers.
“We need 72,001 to make the record official and think this number ofpeople will ensure a fantastic atmosphere as Australia attempt toredeem their cricketing calibre.”
KFC has been the official restaurant of Australian cricket since 2003and has been the proud major sponsor of the Australian Internationaland Domestic Twenty20 series since its inception.
*A representative from URDB World Records (Universal Record Database)will be onsite at the MCG this Friday night to verify the numbers andevaluate whether the record is broken.
Credits:
Advertising agency: Ogilvy & Mather
PR agency: Pulse Communications
Experiential agency: Ensemble Australia
24 Comments
In order to accurately reflect the chickens that KFC use, patrons will be asked to not move their feet and only move their arms a maximum of three centimeters from their torso.
Patrons will also be asked to slice off their noses (in lieu of beaks) before attempting the Chicken Dance.
here here 11.46. fuck KFC.
not forgetting the hormone injections on arrival at the turnstiles
I feel like chicken tonight, like chicken tonight.
I feel like dickhead tonight.
I certainly don’t feel like lamb tonight. Fuck off Sam.
Yes – dam them for having a go at something different. Showing initiative!
We should all look deeply into the back end of all our clients! Although then we would decide to can our clients, quit our jobs and starve
I wasn’t canning them for trying something different.
I was canning them for their refusal to use ethically-produced animals in their food. Any company that purchases chicken reared in a disgustingly inhumane way, in order to further their profits, deserves all the shit it gets.
I’m not some weirdarse hippy. I eat plenty of meat and wear leather and drive a car and all that shit. But if you’ve ever had the misfortune of seeing the inside of one of those chicken factories, you’d probably feel the same way too.
But having said that, if I paid good money for a ticket to the cricket on Friday night, I’d be pretty pissed off that KFC was trying to rope me into dancing like a chicken for their own benefit.
I wonder if anyone will create a FB petition for those who were present but did not take part in the dance.
The “I did not do the KFC chicken dance” group.
It won’t work because they don’t sell full strength beer at the cricket
Congratulations KFC you manage to survive despite all of this countries efforts to kill the brand with their advertising. Stay strong, you’ll be ok.
Red Rooter tastes way better!
Never mind that chicken nonsense.
It’s been a couple of days, is Cummins Ross still in business?
Come on people, haven’t we embarrassed ourselves enough this cricket season?
how embarrassing
Top notch! Well done!
6pm you don’t know anything about the chicken industry – hormones, debeaking, overcrowding – bullshit. The chicken growing industry is performance based and chickens don’t grow in those conditions. Walk through any chicken shed and you’ll see open areas with no birds. In short, they like to huddle together. If the misinformed jibber you are espousing had any credence, public outcry and genuine animal liberation advocates would shut farms down. Now go and practice the chicken dance.
Nice try, 12:05 or should we address you by your title ‘Director of Propaganda For The Chicken Industry’? You sound like one of those climate change sceptic types ignoring the flood of evidence. And on that neat , not to say topical segue, I hope all this rain floods your chicken shed, and your chooks turn into emus and kick down your shithouse.
Hey. KFC.
Fuck off.
Your pathetic Colonel Sanders ads during the Ashes were, by far, the most awful, misjudged pieces of advertising filth on television.
Presumably written by an American, funny that, the spots claimed that it’s ‘not cricket without the colonel.’
The colonel is, presumably, that cunt you had banging drums, smashing the urn and attempting to play Baseball music at a game – a gag that absolutely nobody outside yankland would understand.
So KFC, if you want people to do the chicken dance, do them in your grease-filled stores and not at sporting events.
loved how maccas smashed kfc during the ashes. brilliant spots but even better media placement, every bowl was overseen by warnie and his chicken balls.
12.05, scumbags such as yourself probably look at a colorbond shed jammed full of chickens who will be lucky to ever see natural sunlight… who will never have anywhere NEAR the room to roam at will… who will never have the opportunity to live anything like a natural life… and think it’s fine.
You’re also completely wrong on debeaking. It’s common practice in this country.
You’re right on hormones though. The way these birds are grown (selectively bred plus getting huge doses or artificial light, they don’t need hormones to fatten up quickly. But they get fed plenty of antibiotics and other crap, all in the name of super-cheap meat so the jolly colonel can grind them up into greasy nuggets to make big profits.
Ok 5.08, nice rant. Except for the ‘scumbag’ part. It made you sound a little like Paul Keating…. which would make you a pig farmer:)
Look, nasty character assassination aside, let me myth bust a little bit here. Fuck knows why I am bothering with this, but TV is a bit shit this evening, so I am.
In a sense, I am a representative from the chicken industry because I have had first hand experience with it. So there’s some ammo for 9.13’s “Director of propaganda” argument. Have fun with it. Do your worst (or was “scumbag” your worst?)
Here are some facts.
Firstly, the only way I could be “looking at a colorbond shed jammed full of chickens who will be lucky to see natural light” is if I was in Europe (assuming colorbond is sold in Europe). In Europe, they close the sheds in winter and simulate natural light with artificial light in order to keep the chickens warm. In Australia, this is also sometimes necessary but all sheds allow natural light through the apex of the roof and have end walls with massive doors that slide open to allow in the sun. Most also have side walls divided into three shutters that open to provide (in summer) 360 degree sunlight. So the “lucky to EVER see natural sunlight” bit is a little bit melodramatic (think Scarlett O Hara).
The “Never have anywhere NEAR the room to roam at will” bit is Mills and Boon over the top. I imagine you felt quite fain and had to support yourself writing that one. I hope you are ok. They do have the room to roam at will. Not human or buffalo will. But chicken will. Chickens like to huddle. Ever seen a free range chicken set up? It’s a bare paddock with a shed in the corner full of huddling chickens. They wander out a bit. Then get a fright and run back into the huddle. Chickens aren’t humans. Their natural life does not include music festivals and university and a job where you can piss away your employer’s profitability posting misinformed statements on blogs.
Debeaking once may have been, but is no longer common practice in this country. So set your Delorean to 2011 and swat up on the now.
You’re right about me being right on hormones. I see this as promising grounds for a relationship. I can be your chicken and you can treat me like your favourite human person and I’ll stare at you blankly and peck at your mole because it looks peculiar. You can build me a coup with acreage for a pen and I will look at it with a ‘fucked if I am going out there’ look of trepidation.
You’re also right about the birds being grown selectively. The ones that grow bigger faster are preferred and hence bred. The result of this is that they grow large very quickly, which does put strain on their heart once they reach 40 days old. They are typically harvested between 45 and 52 days. Many have heart attacks in the last week. Average mortality over the entire shed of birds is around 3-4%. Think of that as you will. But they don’t suffer and they don’t pine for a more meaningful existence.
As for antibiotics, yes they are administered when required. But only to a point, early enough for the antibiotics to be clear from their system prior to slaughter and human consumption.
You’re also right about the super-cheap meat, greasy nuggets and big profits. Take that up with the colonel. Personally, I like his zinger burger but am otherwise not a fan.
Oh and 9.13am… um the sentence…
“I hope all this rain floods your chicken shed, and your chooks turn into emus and kick down your shithouse”
…Oh dear.
hey anonymous guess what?
we are the largest group to do the chicken dance and i was involved so stop trying to ruin it for everyone ok.
What an absolute bunch of fuckwits KFC and CA are. Next time, tar and feather James Sutherland and Andrew Hilditch in the middle of the MCG and I might buy one of your shit burgers.