CLEMENGER BBDO APPOINTS ADAM GOOD EXECUTIVE DIRECTOR OF DIGITAL INNOVATION
Robert Morgan, Executive Chairman of the Clemenger Group today announced the appointment of Adam Good (left) to take on the role of Executive Director of Digital Innovation, Clemenger Group. The role is focussed at Clemenger BBDO / Proximity / CHE for Australia, in addition to his leadership role with Clemenger / Colenso BBDO / Proximity in New Zealand.
“Digital is the future, so it’s vital that we put someone in charge of driving our expertise and creativity in the space. We have been growing our digital expertise across our mainstream and direct agencies in Australia and New Zealand and Adam’s appointment will accelerate our digital growth so that we are the leading digital Agencies in Australia and New Zealand,” says Morgan
“Adam’s role will encompass evangelising, educating and leading our Agency people and clients in Australia as he has done and will continue to do in New Zealand,”
Good has over twenty years experience with the interactive, online, television, film and advertising industries. He joined Clemenger in late 2007 and spent 2008 growing the Interactive offering for an array of communication agencies in the group. This resulted in Clemenger Group receiving more digital and innovative awards at local and international awards than any other agency in the region. A highlight was Colenso BBDO winning Best in Show Platinum award at the Digital Media Awards in Shanghai and the B&T Interactive agency of the year title for Australasia in Sydney in December 2008.
“People in Australia and New Zealand are truly embodying digital technology, giving it structure in their lives and becoming co-dependent on it. The manner in which people interact, learn, share, and further customize information is forever changing. As a result digital is becoming disciplined and by that I mean it has stopped being owned by any particular agency and is absorbed into and applied for brand building, relationship management, reputation management and so on,” says Good.
“Our agencies in the Clemenger Group don’t see digital as a channel or silo operation but rather focus digital to their discipline. My role is to provide leadership in digital and continue our growth in Australia and New Zealand. We will use both online and real world as an interactive marketing platform for our clients. We want to deliver to client’s rigour in benchmarking interactive, while also working closely with creative and planning teams to develop strategic, innovative and creative engagement programs that are both participatory and personal.” Adam added
Paul Cross (left), who has been splitting his time between Clemenger BBDO, Clemenger Group and eservices group, will now work full time at eservices group as Executive Chairman.
Eservices group is Clemenger Group’s main interactive marketing services specialist and a leader in email marketing services, web development, interactive performance marketing and the new digital technologies. Staff have grown to 80 in Melbourne and Sydney and Paul will now be able to fully concentrate on developing this business, which he co-founded, to its next level with his key team of Simon O’Day and Anthony Cross.
“These changes put the best people in the right spots to lead our charge to digital leadership across the Tasman,” says Morgan.
17 Comments
The digital dude says, ‘We want to deliver to client’s rigour in benchmarking interactive, while also working closely with creative and planning teams to develop strategic, innovative and creative engagement programs that are both participatory and personal.’ What on earth does that mean? Jargon is no substitute for plain English.
Adam- you’ve done a bloody brilliant job, the future for Clems Digital looks bright.
I understood it. You should try reading – it’s awesome!
Hes a good choice for the job
This is a huge year for Adam, and is likely to be a very busy one.
In addition to this appointment, it was recently announced that along with Barry Hall and Craig Bolton, he is co-captain of the Sydney Swans.
I love the fact that people keep saying that “Digital is THE future!” Of course its an important part of the future, but radio is still strong, despite being told “TV is THE future” and guess what TV will continue to do well too. Our future has always been and will always be about ideas……..regardless of the medium.
Good bloke. And he worked on the subway card idea. Cheers Adam.
Yeah, what is ‘interactive performance marketing’?
Sorry, I’m married to a digital strategist and even she doesn’t have a clue what you are on about.
8:51 that’s somewhat incorrect. Digital TV and Digital radio is the way of the future, so in a sense… everythings digital baby.
Well done Adam. I miss you but know you have found the absolutely right place for your energy and talent.
Agree its all about ideas, but you have created many and the digital space is still very understated and misunderstood.
No doubt you will add more layers of success for Clems and for you.
They must be a bit red-faced over at DDB.
The guy is easily the best in Asia Pacific. What a king size stuff up losing him to arch-rival Clems. Watch Goodie leave DDB in the digital dust as he takes Clem’s to no.1 in that space. Don’t know how they could’ve let him slip away. Eye right off the ball. Heard Tribal has collapsed since he left. True in Sydney anyway.
I’ll give him one thing. He’s got a nice solid looking teevee there. All 60 tonnes of it.
Or is that more a sign indicative of Clemenger’s capex freeze? I hear they still have some black and white ones too.
Never mind, if he’s got a teevee in his office, he must be doing well. Good for you Adam.
What’s funny here is Clems Melbourne wins CB AOTY and says ‘We are beyond the integration cringe ‘ – then announces a Head of Digital the same day. So Clems, are you beyond it, or not? Are there any agencies that dont’ have, and don’t need a Head of Digital or Digital CD?
DDB weren’t/aren’t the best in digital, nor Clems… Come on guys, you’re making it sound like the two fat kids chesting up in the play ground.
I’m in digital and I’m sick of hearing about the word digital.
His photo is obviously being taken in the CLEMS boardroom fixing their digital telly that’s on the fritz. Digital rocks.
About time someone’s at the helm of Clemenger Digital! What have they achieved since acquiring netx? Lost lots of staff, key clients and won no awards!
Good luck Adam you’re the right person for the role!