AdamGood1.jpgRobert Morgan, Executive Chairman of the Clemenger Group today announced the appointment of Adam Good (left) to take on the role of Executive Director of Digital Innovation, Clemenger Group. The role is focussed at Clemenger BBDO / Proximity / CHE for Australia, in addition to his leadership role with Clemenger / Colenso BBDO / Proximity in New Zealand.

“Digital is the future, so it’s vital that we put someone in charge of driving our expertise and creativity in the space. We have been growing our digital expertise across our mainstream and direct agencies in Australia and New Zealand and Adam’s appointment will accelerate our digital growth so that we are the leading digital Agencies in Australia and New Zealand,” says Morgan

“Adam’s role will encompass evangelising, educating and leading our Agency people and clients in Australia as he has done and will continue to do in New Zealand,”

Good has over twenty years experience with the interactive, online, television, film and advertising industries.  He joined Clemenger in late 2007 and spent 2008 growing the Interactive offering for an array of communication agencies in the group. This resulted in Clemenger Group receiving more digital and innovative awards at local and international awards than any other agency in the region. A highlight was Colenso BBDO winning Best in Show Platinum award at the Digital Media Awards in Shanghai and the B&T Interactive agency of the year title for Australasia in Sydney in December 2008.

“People in Australia and New Zealand are truly embodying digital technology, giving it structure in their lives and becoming co-dependent on it. The manner in which people interact, learn, share, and further customize information is forever changing. As a result digital is becoming disciplined and by that I mean it has stopped being owned by any particular agency and is absorbed into and applied for brand building, relationship management, reputation management and so on,” says Good.

“Our agencies in the Clemenger Group don’t see digital as a channel or silo operation but rather focus digital to their discipline. My role is to provide leadership in digital and continue our growth in Australia and New Zealand. We will use both online and real world as an interactive marketing platform for our clients.  We want to deliver to client’s rigour in benchmarking interactive, while also working closely with creative and planning teams to develop strategic, innovative and creative engagement programs that are both participatory and personal.” Adam added

Paul_Cross_CLM0037-018506.jpgPaul Cross (left), who has been splitting his time between Clemenger BBDO, Clemenger Group and eservices group, will now work full time at eservices group as Executive Chairman.

Eservices group is Clemenger Group’s main interactive marketing services specialist and a leader in email marketing services, web development, interactive performance marketing and the new digital technologies. Staff have grown to 80 in Melbourne and Sydney and Paul will now be able to fully concentrate on developing this business, which he co-founded, to its next level with his key team of Simon O’Day and Anthony Cross.

“These changes put the best people in the right spots to lead our charge to digital leadership across the Tasman,” says Morgan.