Zoetis launches new campaign for Simparica Trio via Orchard and BMF Australia

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Dog people really, really like dogs – and they want to keep them healthy. They see their pets as important members of the family and many even display pet-parenting behaviours that mimic parent-child relationships.


Zoetis has partnered with Orchard and BMF to launch its newest product ‘Simparica Trio’, a monthly chew that offers triple protection against fleas and ticks, intestinal worms and deadly heartworm in dogs.

Says Simon Keenan, associate director companion animal marketing, Zoetis: “We are excited to be working with both Orchard and BMF. The campaign puts the Triple Protection of Simparica Trio front and centre and is designed to resonate with dog owners who enjoy spending time with their pets and are emotionally interested in doing the best for their welfare. The collaboration between the agencies has been fantastic and they have managed to deliver a campaign that has clear, product proof points making Simparica Trio the ideal choice for fleas and ticks, intestinal worms and heartworm protection for dogs.”

Says Wai Kwok, managing partner, Orchard: “This campaign showcases what we can achieve when we combine the strengths of both agencies to best meet our client’s needs, bringing together Orchard’s unrivalled digital and animal health experience with BMF’s distinctive creativity and retail effectiveness.”

The campaign began to roll out in Australia this month.

Creative Directors: Tim Condrick and Roy Leibowitz
Senior Art Director: Brennan Carrick-Clark
Art Directors: Frankie Rimi-Cheng and Jack Robertson
Copywriters: Stephanie Zefferino and Rob Boddington
Planners: Laura Ovens and Lucielle Vardy
Managing Partner: Wai Kwok
Senior Account Director: James Langridge
Project Director: Narinder Kaur
Project Manager: Prax Thandur
Group Account Director: Edward Hughes
Account Manager: India Gates
Head of TV: Jenny Lee-Archer
Agency Producer: Emma Friend
Director: Scott Otto Anderson
Production Company: Photoplay
Executive Producers: Oliver Lawrence and Emma Thompson
Post Production: Blackbird
Editor: Simon Ngoo
Sound and Music Production: Rumble Studios
DOP: Daniel Ardilley
Art Buyer: Basir Salleh
Senior Designer: Melinda Cole
Retoucher: Rhiannon Jansma
Integrated Producer: Simone Plaza
Photographer: Nick Bowers
Production Company: The Kitchen Creative Management
Producers: Emma Shaw and Zabrina Wong