Zip tells Australia it can Tap & Zip everywhere in new brand campaign via We Are Social + Facebook


Buy now, pay later (BNPL) company Zip has launched a new brand campaign Can I Zip It? Yes You Can! via We Are Social, that features six Australian celebrities and a take on a classic hip hop track.


We Are Social collaborated on the campaign with Facebook Creative Shop and independent media agency Avenue C to demonstrate how Aussies can shop just about anywhere using Zip.

The campaign communicates Zip’s point of difference from most other BNPL providers. Zip is accepted anywhere that accepts Visa contactless payments, whereas most other BNPL services can only be used at retailers that have formed a commercial agreement with them. Only 15% of retailers have such an agreement with a BNPL service.

Can I Zip It? Yes You Can! celebrates Zip as the most widely available BNPL provider in Australia through a series of talent-led films and a rework of the classic track ‘Can I Kick It?’ The campaign will run in OOH, radio and social media.

The films feature a cast of six of Australia’s most vibrant personalities, demonstrating the breadth of things Australians can purchase using Zip. The talent includes international tennis star Nick Kyrgios; TV personality, DJ and fashion influencer Flex Mami; Masterchef judge and renowned food critic Melissa Leong; Channel Nine’s The Block judge and interior designer Darren Palmer; international DJ and professional surfer Fisher; and popular beauty influencer Rowi Singh.

Says Steve Brennen, chief customer officer at Zip: “Being able to use Zip everywhere was our Zip customer’s number one requested feature. Since launching our Tap & Zip product with Visa in October our customer response has been exceptional with a Net Promoter Score of +87. This campaign will make more consumers aware of this amazing product. Consumers get the benefit of more places to use their interest-free Zip account, while merchants get more customers, spending more.”

Says Suzie Shaw, managing director at We Are Social: “The team at Zip have big ambitions and love big ideas – the BNPL category is growing rapidly and this campaign aims to help them capture an unfair share of that growth.”

Says Jay Morgan, creative strategist at Facebook Creative Shop: “This will be one of the first campaigns to leverage Reels as the starting point for an integrated brand campaign – truly mobile first thinking. Reels offers brands an opportunity to tap into the beating heart of culture, and this Zip campaign is a fantastic example. The Reels audience is spending a lot of time actively looking for entertainment, so we see a lot of scope for brands and great creativity.”

Chief Customer Officer: Steve Brennen
Brand and Social Lead: Brendan “Bob” Forster
Project Lead: Liz Fry
Consultant: Jeremy Rudge

We Are Social:
Executive Creative Director: Edu Pou
Copywriter: Ewan Harvey
Art Director: Mike Phillips
Editorial Director: Suz Tucker
Head of Production: Ainslee Littlemore
Senior Producer: Alexa Hohenberg
General Manager: Tom Richards
Group Account Director: Alex King

Facebook Creative Shop:
Head of Creative Shop: Steve Coll
Creative Strategist: Jay Morgan

Production Company: T&DA
Director: Colin Renshaw
Executive Producer: Tyrone Estephan
Producer: Nina Salter
Director of Photography: Sean Ryan

Post Production: New Holland Creative
Editor: Josh Kell
Lead Designer: HuiYing Kao

Music and Sound: Song Zu Sydney
Creative Director: Ramesh Sathiah
Composer: Lance Gurisik
Sound Editor and Mixer: Abigail Sie
Sound Studio Producer: Meg Drummond

Photographer // FLIPP – Karima Asaad
Stills Executive Producer // FLIPP – Joclyn McCahon

Avenue C Media Agency:
Partner: Will Chapman
Head of Media: Daniel Cutrone

Zip tells Australia it can Tap & Zip everywhere in new brand campaign via We Are Social + Facebook Zip tells Australia it can Tap & Zip everywhere in new brand campaign via We Are Social + Facebook