Zambrero launches nationwide search for Australia’s Biggest Hands via FORWARD

Zambrero has launched a nationwide search for Australia’s Biggest Hands, marking the launch of its new Fat Taco and the first campaign under the brand’s new creative platform, ‘Feel Zam Good’.

The campaign was devised, developed and executed by FORWARD Agency, Zambrero’s earned media and PR agency, with social support from Two Palms Media.

Zambrero is searching for the Australian with the biggest verified hands, with the winner named the official Face (& Hands) of the Fat Taco — the thickest taco in the brand’s 21-year history — and awarded $5,000 worth of tacos*.

A second prize of $500 cash will go to the Australian with the best “Big Hand Energy,” entered via social nomination from today (27 July).

The campaign spans earned media, influencer content, in-restaurant activation and social, all driving to a dedicated entry hub. Within the first 24 hours, entries have arrived from across the country — including one Australian Olympian.

Says Daryl McCormack, CEO at Zambrero: “We considered filling the role internally, but after an audit of the Zambrero team’s hands, we had to admit we simply weren’t up to the task. Somewhere out there is an XXL gloved Australian whose hands were made for this moment — and we will not rest until those hands are wrapped around a Fat Taco. The search starts now. We want every Australian to show us what they’ve got.”

View the campaign hub here.

Zambrero:
Bronwyn Heys – CMO
Jillian O’Toole – National Marketing Manager
Sissel Bergman – National Partnerships & Events Manager

FORWARD:
Fergus Kibble – Founder & Managing Director
Liam Bettinson – Senior Account Director
Micky Lee – Publicity Coordinator

Two Palms Media:
Ed Ringwood – Founder & Director
Scott Walker – Executive Creative Director
Stef Jung – Talent & Social Director
Mia McLaren – Senior Producer
Luke Abraham – Junior Editor
Allyssa Herwina – Admin

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